Sweetmeat attracts 5 per cent GST. However, namkeen or savoury items like fruit and vegetable chips, bhuijas, and other snack foods etc attract GST at the rate of 12 per cent

Consumption is back but what consumers are spending on is changing with entertainment and experiences becoming big

Rolls-Royce unveils Arcadia, the third custom-made ‘Coachbuild Droptail’ in the world

The art of creating topical marketing campaigns that leverage special moments

The appliance holds prime place in every middle class Indian kitchen as the housewife’s trusted, go-to, kitchen device

How are first-time candidates managing their digital presence? What are the dos and don’ts?

The Gurgaon-based integrated arm of DDB Mudra has grown thanks to focussing on the full funnel in a customer journey

An exploration of the relationship between products, services and the concept of time

Goafest, the premier event of the advertising and marketing community is back — but this time in Mumbai.

When the shoe does not fit, it’s time to rethink size measures! And that’s what is happening in India. There may soon be a new sizing system called ‘Bha’ to measure footwear for Indians

From political campaigns to brand ads, digital doppelgangers are proliferating. Here’s how to spot them

Even as the wheels of time turn, the scooter will remain a steadfast symbol of resilience and adaptability

The scent and emotion of rainwater can be inspiring for innovative brands

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? 

Travis Coates, COO of Swedish firm Transcom feels India’s talent and skill pool over time will make it another important hub for them

Here’s a quick shot at the best apps for different sports that I and my friends use — with a rider

The spectator friendly 20-over format has grown the game — 89 countries are now ranked in T20 men’s cricket and 74 countries in T20 women’s cricket

Medals and marketing: A host of brands have a lot riding on the athletes as they look to leverage the sports extravaganza

The precise rituals of the Olympics hold learnings for all brands

SUGAR Cosmetics, which plays primarily in premium products, is dipping its toes in the luxury segment too; The D2C brand has amped up its distribution to an extent where its product portfolio is sold across over 45,000 outlets, including 200 of its exclusive branded outlets

A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants and desires and ultimately make us who we are as a people.

To gain and retain customer trust, brands have to focus on ethical online design in their apps

From dry food to fresh meals, Hearty from HUFT is on a path to elevate pet nutrition. In an interview with businessline, CEO Samarth Narang discusses the trends in pet food market, their innovative marketing methods, and more.

How quick commerce is disrupting everything... by redefining speed and convenience

The tyre brand has been part and parcel of Indian racing’s evolving journey

Aditi Handa and Sneh Jain’s D2C start-up is disrupting the breads and cakes category by offering artisanal quality bakes on a national scale

As the festive season approaches, we can think about gifting differently

Kandee Factory is a new candy brand that boasts a vegetarian, all-natural USP

The marketing playbook frowns upon short-term gains — unless backed by sound research 

Millets, a staple in farmer households, hold out a huge ‘value-added’ opportunity for start-ups, local biz

A pick of video ads — past and present — that raised the bar during the festival of lights