5 acres identified for establishing the cancer care centre next to Princess Krishnarajammanni Super Speciality Hospital on KRS Road

Har Din Har Ghar Ayurveda announced as the theme for the year

The students are from government and government-aided pre-university colleges. The training is being given as part of the panchayat’s ‘Pragati’ programme

Rakshitha, a native of Somanahalli in Kadur taluk, suffered a head injury on September 18 after a fall while getting off a bus in Chikkamagaluru

Pulitzer Prize-winning oncologist Siddhartha Mukherjee takes readers on an inward journey to discover the building blocks and their place in the human body

India aims to eliminate healthcare disparities across the globe via Medical Value Travel (MVT) under its G20 presidency this year. Here’s a look at India’s plan to become a medical tourism hub

Such a probe can easily be fabricated into a strip-based kit that may enable on-site diagnosis

The centre is an outcome of a ₹100 crore grant to NCBS and NIMHANS for long-term research, and to build capacity for both research and practice in the mental health field

Bipolar disorder, earlier known as manic-depressive disorder, is prevalent in about 1% of the population and tends to be a lifelong illness

The bank, set up in association with Rotary Ashirvad, has been able to meet about 63% of the demand by patients for skin. It is now receiving requests from neighbouring Andhra Pradesh and Odisha

IUf you are a hard-core Slack user, you might find yourself spending more time within the confines of that collaboration tool than any other. If that is the case, why not get your news there as well? Sound like something you might want or need? If so, it is a good thing Slack allows the addition of RSS feeds.

With this feature, you can always be up to date on your favorite topic-specific RSS feed from within your favorite Slack workspace. It is a one-two punch of efficiency. If that sounds like something you might want, let's see how it's done.

It was back in 1999 that RSS feeds originated as a way of getting an overview of new articles and blog posts. They are still around today and can still be useful if you want to tailor and streamline your reading content.

RSS feeds can be used to bundle news from any number of websites within a program, browser extension or app. The only requirement is that the pages must support the.rss or.xml file extensions.

The advantage of RSS feeds and readers is that not only are they often free of charge, they also reduce your data use, as only a section of the article is loaded, Neuhetzki says.

In addition, the user does not have to provide personal information such as an email address or register in order to use a feed.

Virtual reality media platform, Sensorium, has announced its membership in the Global Blockchain Business Council, or GBBC — a Swiss-based non-profit industry association for blockchain.

Sensorium will participate in GBBCs upcoming virtual forum on May 28, which will see the firms director of technology Alex Blagirev discuss his predictions for how virtual social media will change the way that people interact online.

Identity theft, fake accounts, etc. all will be to a large extent eliminated as human participants in the socially-virtual world will be required to verify their identity via the blockchain.

Social distancing measures amid the coronavirus pandemic have been rather difficult for everyone. While people remain locked indoors, social media companies offer huge respite from boredom that often becomes unbearable.

These companies have not only welcomed new users over the past couple of months but also have taken many steps to ensure engagement and good browsing experience. Let us thus take a look at how these companies have performed since the pandemic broke out and the factors likely to push them ahead.

3 Social Media Stocks That Gained Despite the Odds

Topping the list of social media companies are Facebook, Inc. FB, Twitter, Inc. TWTR and Snap Inc. SNAP that have fared well during the pandemic. Shares of these three giants have returned decently so far this year and year-over-year revenue growth impressed in recently released results.

The rise of social media has changed the information landscape in myriad ways, including the manner in which many Americans keep up with current events. In fact, social media is now among the most common pathways where people – particularly young adults – get their political news.

A new Pew Research Center analysis of surveys conducted between October 2019 and June 2020 finds that those who rely most on social media for political news stand apart from other news consumers in a number of ways. These U.S. adults, for instance, tend to be less likely than other news consumers to closely follow major news stories, such as the coronavirus outbreak and the 2020 presidential election. And, perhaps tied to that, this group also tends to be less knowledgeable about these topics.

Through several surveys over the last nine months, the Center’s American News Pathways project has been exploring the connection between Americans news habits and what they hear and perceive about current events. One important aspect of this project is taking a deeper look at the pathways, or platforms, Americans use most often to access news – such as news websites or apps, social media, local, cable and network TV, radio, or print.

As of late last year, 18% of U.S. adults say they turn most to social media for political and election news. That is lower than the share who use news websites and apps (25%), but about on par with the percent who say their primary pathway is cable television (16%) or local television (16%), and higher than the shares who turn to three other pathways mentioned in the survey (network TV, radio and print).

With all the social media site tools available, often the best way to be effective with your social marketing is to automate the process. First, you need to decide whether automation is right for you and, if so, which automation you should set up. Automation can be key in turning your contacts into profits because you can post less, but at the same time, you get more exposure. Social automation, however, can be considered spamming, so be careful with how you set it up.

How does social network automation work? There are tools like Hootsuite and SocialFlow where you can automate your social networking sites or TubeMogul to automate your video posting. These sites can submit a link or post to not just one or two sites but, in some cases, up to 60.

A new study led by researchers at McGill University finds that people who get their news from social media are more likely to have misperceptions about COVID-19. Those that consume more traditional news media have fewer misperceptions and are more likely to follow public health recommendations like social distancing.

In a study published in Misinformation Review, researchers looked at the behavioral effects of exposure to misinformation by combining social media analysis, news analysis, and survey research. They combed through millions of tweets, thousands of news articles, and the results of a nationally representative survey of Canadians to answer three questions: How prevalent is COVID-19 misinformation on social media and in traditional news media? Does it contribute to misperceptions about COVID-19? And does it affect behavior?

One of your greatest foes as an entrepreneur is misinformation. There is a lot of erroneous advice online, especially when it comes to social media marketing. Unfortunately, much of this guidance seems reasonable on paper. Without the right research or knowledge, you may end up unwittingly endangering the future of your business. Here are seven common social media marketing myths you need to watch out for.

1. Negative feedback can be safely ignored
2. Email is no longer relevant
3. All content represents thought leadership
4. Social media and content marketing are two different campaigns
5. Content topics must be limited to protect your secrets
6. Social media marketing is primarily for generating new customers
7. Social media metrics cannot be measured

A study from QUOTED reveals the average time spent on social media in North America is 2 hours and 6 minutes. Adults spend 2 hours and 55 minutes on their cell phones a day. It goes without saying that if you are not utilizing social media platforms for your business, there is major leverage that is being missed out on.

Harness the power of social media
Below is a breakdown of each of the major five social media platforms.

Instagram
YouTube
TikTok
Twitter
LinkedIn

Misjudging information can spiral out of control in hours. Researchers at the Harvard Kennedy School highlight that misinformation is a major threat to global public health(opens in a new tab), especially when there is a large lag between the emergence of a disease and an effective solution. Examining COVID-19, they identified that the lag time for vaccine development has created a vacuum for scepticism to grow and misinformation to spread – which has been amplified by bots and trolls.

Social media is designed to share information we believe to be correct, quickly, and works on gut-based intuitions where patterns are rapidly recognised, and biases quickly confirmed.

Misinformation is having a serious impact on our health worldwide.

Social virtual reality, or social VR, has seen an increase in users too. Social VR apps like Rec Room, BigScreen, VRChat, and AltSpace have all seen an increase in traffic. AltSpace is even hosting one of Burning Man's virtual worlds from this year's virtual event. This week, Facebook announced the launch of the public beta for its social VR experience, Horizon.

Sneak peeks of Horizon screenshots are flooding social media. Facebook dropped the gameplay trailer for Facebook Horizon after months of anticipation. The trailer shows avatars playing games in Horizon, building their own worlds, and having fun with other avatars. Facebook Horizon's beta access is currently invite-only.

When US consumers started spending more time at home in March and April, they also started using social media more, providing an unexpected boost to the platforms.

Depending on the research source, up to 51% of US adults are using social media at higher rates during the pandemic. But even though elevated social usage continued at least into May, causing us to upgrade our forecast for time spent on social networks by US social network users, we believe that when consumers eventually get back to their normal routines of school, work and social activities, the trends will moderate. We think this will start to happen later in 2020, with a more visible downward trend evident in 2021 and beyond.

Last week, we ran a few polls in the newsletter to learn more about how marketing goals vary between social media platforms. You may use a platform to accomplish many goals, but there is most likely one goal that you both have invested in and have consistently seen a great return on that investment.

We selected four common social media marketing goals to focus on:

Brand Awareness
Lead Generation & Sales
Customer Service
Community Engagement

Instagram and Facebook were the first two platforms we selected for the polls. Given the immense user-base of both platforms, plus the diversity of interests and communities found on each, it's not a huge shock that brand awareness took the lead in both of these polls.

If you are reading this article, chances are you found it through social media. And that means the platform that used it to get your attention knows you are here. While you are reading these words, Facebook, Twitter, or Google are likely reading you.

That is the premise of the new Netflix documentary The Social Dilemma from filmmaker Jeff Orlowski, which features repentant Silicon Valley figures sounding the alarm that big tech companies are doing three very dangerous things: (1) Spying on you. (2) Manipulating your feeds to keep you engaged. (3) Deepening your biases and blind spots by pushing away everything else.

eSafety Commissioner Julie Inman Grant told Deborah Knight her agency can compel social media companies to remove harmful content which victimises children.

However, we now have more adult cyber abuse reports coming in than we do youth-based cyberbullying reports.

Ms Inman Grant criticised the leadership of social networks for deflecting responsibility onto victims and regulators.

The good news is that majority group members and men have an immense source of power at their disposal to prevent and confront bias in the workplace: their social networks. Here is how you can take action.

You have a bigger sphere of influence than you realize. Most people think about their immediate circle of friends as their audience. However, research in the study of social networks has shown they are wrong. Your ideas and behaviors ripple out from you, influencing your friends, friends of friends whom you may not even know, and friends of those friends as well. In fact, a whole range of outcomes are influenced by these third order ties – your weight, your values and beliefs, even your risk of divorce. This is your sphere of influence, in both your place of work and your daily life.

Facebook, Twitter and Snapchat get all the buzz in the social media investing world. But Pinterest has sharply outperformed them all in 2020.

~ Brands must shift from their pre-pandemic social media strategies
~ More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones
~ Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand
~ Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers

Convenience, but not only
At first glance, it could be said that the price of the product and its technical characteristics are decisive aspects when it comes to an expenditure. When two products have the same level of performance, the quality-price ratio always wins. But this is not true! The market is full of examples of products that are more popular even though there are competing goods that have similar characteristics.

Looking to implement a content marketing plan for your business, but not sure where to begin?

Used well, content can help you maximize connection with your target audience, and become a key resource in your niche. Your content can boost brand awareness, exposure, and eventually, lead to greater business success as potential customers become aware of your brand and its expertise.

So where do you begin?

The key to content success is mapping out a full strategy from the beginning, so you know not only what you're going to create, and where you'll share it. But also, what metrics you'll be using to measure its success, and how you can track performance over time.

An effective content strategy does take time to generate results, and if you have not aligned with the right metrics, you can come off the rails quickly.

Today, almost everyone is a critic, complete with an unfiltered opinion. Be it the clout chasers or active advocates, many take to social media to air these opinions and grievances where the views are met with either support or scorn; and the line between the two is often blurred.

To be present online, one must plan well and be equipped with a solid risk register to deal with any potential reputational damage that could occur. While a tweet may lead to brand tragedy, it could also lead to business popularity.

It's all dependent on metrics; a well-planned social marketing and content plan that considers all options should be viewed as your lifeline. Here are three ways to implement such a plan:

1. Make your metrics matter
2. Improve stakes and stakeholder management
3. Take online and offline conversations seriously

Social Marketing Predictions for 2020-2025

During a hearing before the Senate Judiciary Committee, a discussion was being held about the content moderation policies of various platforms and the impact of the recent US General Election. When Senator Lindsey Graham asked both Jack and Mark about their opinion whether their platforms can become addictive for the users, both answered differently.

As per Jack Dorsey, (like any other tech) social media platforms including Twitter and Facebook can make users addicted to continue using them. His opinion is in line with the opinions of several psychologists also who say that these social media networks give the users a sense of well-being by giving them a feeling of connection with others. One post after the other, and the urge of users to keep returning to these platforms to see newer posts one after another is like a trigger for their dopamine centers in the brain. And that is why psychologists believe that all social media platforms tend to become addicting for their users.

However, Mark Zuckerberg is of a different opinion. He stated in front of the Senate Committee that he believes that all the research regarding this matter is still inconclusive, and no one can say for sure if the social media platforms are addicting or not.

One common refrain is that, for understandable reasons, people feel worn down by the volume and composition of the media coming at them.

This fatigue stems from a few compounding factors. There is a strong perception that the character of the information presented by the media is warped by highly polarized players.

Nearly two-thirds of Americans across partisan affiliations believed that the existence of too much bias in the reporting of news stories that are supposed to be objective constituted a major problem in our media, a 2018 survey found.

It was back in 1999 that RSS feeds originated as a way of getting an overview of new articles and blog posts. They are still around today and can still be useful if you want to tailor and streamline your reading content.

RSS feeds can be used to bundle news from any number of websites within a program, browser extension or app. The only requirement is that the pages must support the.rss or.xml file extensions.

For example, if you just want to read headlines on the go, there are smartphone apps such as Feedly, Newsblur, Inoreader, and Feeder.

These applications have modernised the classic RSS service and offer, for example, the synchronisation of the RSS feed between smartphones, desktop computers and laptops.

The modern type of RSS feed reader also offers other advantages. Providers like Feedly also make suggestions about possible feeds based on keywords or interests, Neuhetzki says.

Today the platform is launching an RSS reader called Substack Reader, which offers a streamlined collection of your latest newsletters. Any Substack newsletter you already subscribe to will automatically show up, and if you want, you can add third-party RSS feeds, too.

Imagine how useful it would be if you could set up a Google Alert for a keyword but only be notified if that word or phrase were mentioned in a news story that had more than 50 shares on social media. And would you find it even more useful if you were notified not by email but within an RSS reader?

Consider a tool that could tell you when a news story mentioning a particular word had more than 500 Facebook likes or 100 Twitter shares.

New functionality in free tool Ping.it does just that. And it lets you to determine the number of shares, Facebook likes, Twitter mentions or comments a story has before it is flagged up.