ng

Qure.ai, Roche Diagnostics’ ‘Startup Creasphere’ collaborate on AI-driven medical-imaging tech for the APAC region

The collaboration leverages Qure’s deep-learning imaging tools, complemented by Roche’s diagnostic portfolio




ng

Tamil Nadu Green Energy Corp’s request to revise solar energy slot timings faces industry backlash

Limiting solar power usage at night may deter investors from pursuing new projects, say experts




ng

Delhi air 'very poor' all across on Diwali morning

The Air Quality Index was 330 at 9 am and is expected to deteriorate further towards the evening as festivities take on




ng

Andhra Pradesh CM Naidu rolls out free cooking gas cylinder supply scheme

Three LPG cylinders per year will be supplied free of cost under the scheme which was formally launched under `Deepam 2 in Eedupuram in Srikakulam district, Andhra Pradesh today




ng

Indian Army begins patrolling at Demchok but not at Depsang in Ladakh

Indian Army sources stated patrolling at Depsang is expected to resume shortly




ng

IAF moving towards automation of aircraft maintenance

IAF has reached out to IIT Mumbai and IIT Jodhpur for use of AI and robotics respectively




ng

Maratha leader Manoj Jarange-Patil withdraws supporters from Maharashtra assembly polls

Contesting without strong political backing might undermine our cause, says Maratha reservation leader Manoj Jarange-Patil




ng

Maharashtra’s Political Turmoil: Voters head to polls amid uncertain alliances and shifting loyalties

The last five years of the state’s political landscape, marked by defections and power struggles, have left voters wary. The roller-coaster twists in Maharashtra’s politics have sparked both intrigue and doubt, with alliances hanging by a thread and loyalties as uncertain as ever.




ng

Kerala hotel owners protest 18% GST on rented buildings, warn of industry crisis

Kerala Hotel & Restaurant Association leaders warn the tax will severely impact small and medium establishments lacking input tax benefits




ng

Jammu and Kashmir Assembly passes resolution seeking restoration of special status 

Ruckus ensues as BJP opposes resolution




ng

Scientists find another clue to uncover secrets of ageing




ng

Out-of-pocket expenditure in India decreasing amid govt's healthcare push




ng

New antibody could be promising cancer treatment: Study




ng

The mall makeover: Driving footfalls through promotions, pop ups and fests

Consumption is back but what consumers are spending on is changing with entertainment and experiences becoming big




ng

Mind mapping the new Indian consumer

BrandXcel’s research reveals changing Indian consumer trends, from pride in Indian products to premiumisation and individualistic decision-making




ng

Marketing Mantras | Never Follow the Leader, Try and Disrupt the Market: Rajeev Juneja




ng

Unveiling Arcadia: The roll of bespoke luxury

Rolls-Royce unveils Arcadia, the third custom-made ‘Coachbuild Droptail’ in the world




ng

Broken glass, expensive bananas and moment marketing

The art of creating topical marketing campaigns that leverage special moments




ng

WFB Baird, stitching a growth story for linen

Irish brand Burgoyne is threading its way into Indian retail




ng

Aligning people, purpose, passions and profit

Driving the Four Ps: VML India’s new chief Babita Baruah has spent the first month observing, learning and actioning the agency’s new remit




ng

Lok Sabha elections 2024: Young turks on social media

How are first-time candidates managing their digital presence? What are the dos and don’ts?




ng

In its 125th year, McDowell’s joins the single malt party with a wine-forward batch

Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single malt, the colour purple — in all its hues — dominated the room. An apt colour to denote that the origin of the Batch Indian Single Malt was from a distillery in the wine capital Nashik




ng

How the blended model is working for DDB Tribal

The Gurgaon-based integrated arm of DDB Mudra has grown thanks to focussing on the full funnel in a customer journey




ng

Brands keep time in so many interesting ways

An exploration of the relationship between products, services and the concept of time




ng

Rethinking sizes

When the shoe does not fit, it’s time to rethink size measures! And that’s what is happening in India. There may soon be a new sizing system called ‘Bha’ to measure footwear for Indians




ng

The changing tone and language of job ads

The right-fit revolution: Recruitment ads are evolving to meet the modern workforce’s quest for flexibility and purpose




ng

S is for Suitcase: Revolutionising middle-class travel 

No destination is too far, and no possibility far-fetched with the right luggage




ng

As right as rain – monsoon inspired marketing ideas

The scent and emotion of rainwater can be inspiring for innovative brands




ng

Brands and billboards: Will marketers rethink outdoor advertising?

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? 




ng

Rise of joyful surrealism, adaptability and de-influencing

Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest




ng

Signature sambar, very long dosas and delicious filter coffee

Coimbatore’s legendary Annapoorna Hotel can teach marketers a lesson or two




ng

Cricket’s exciting global knock captained by ICC

The spectator friendly 20-over format has grown the game — 89 countries are now ranked in T20 men’s cricket and 74 countries in T20 women’s cricket




ng

W for Washing machines: Spinning change in homes

The device has democratised laundry duty sparing women backaches and making it cool for men to share the load




ng

How SUGAR is spicing up the cosmetics market

SUGAR Cosmetics, which plays primarily in premium products, is dipping its toes in the luxury segment too; The D2C brand has amped up its distribution to an extent where its product portfolio is sold across over 45,000 outlets, including 200 of its exclusive branded outlets




ng

Dilwale digital le jayenge – the smart future of online learning

Welcome to the fast and furious world of online learning in India, where education meets the digital age with a dash of chutney.




ng

A tale of two brands reviving our grandma’s pots and pans

Reviving traditional Indian cookware for modern kitchens, P-Tal and Green Heirloom cater to conscious consumers seeking heritage products




ng

ITC Grand Chola to host award-winning chefs for an evening of pan-Asian culinary delights

ITC Hotels is bringing Chef Pam Pichaya Soontornyanakij of Bangkok’s Potong Restaurant and Executive Corporate Chef of ITC Hotels, Chef Manisha Bhasin, to Chennai for a culinary showcase




ng

D23 dazzles with tantalising reveals and Disney magic 

At the biennial expo at Anaheim, the House of Mouse brings out all its brands in strength to enthrall fans




ng

A ‘Hearty’ addition to the exploding pet food market

From dry food to fresh meals, Hearty from HUFT is on a path to elevate pet nutrition. In an interview with businessline, CEO Samarth Narang discusses the trends in pet food market, their innovative marketing methods, and more.




ng

Stitching up big growth

India’s $130 billion lifestyle market, with fashion accounting for nearly 80 per cent, is expected to grow at 10-12 per cent CAGR, to reach $210 billion over the next five years, finds a study by Bain & Company and Myntra




ng

The business of ‘going-out’ has options galore

On a High: Ticketing platforms are sitting on a goldmine as the live events space is booming with experiences big and small




ng

How The Baker’s Dozen is flouring India with its sourdough offerings

Aditi Handa and Sneh Jain’s D2C start-up is disrupting the breads and cakes category by offering artisanal quality bakes on a national scale




ng

‘Building a strong personal brand is about showcasing your authentic self with humbition,’ says Landor’s Lulu Raghavan

Formula for personal growth: Brand and design evangelist Lulu Raghavan says one has to be grounded and humble to nurture ambitions




ng

Get rich or die trying: A marketer’s guide to day trading

The marketing playbook frowns upon short-term gains — unless backed by sound research 




ng

Why co-ord sets are still trending comfortably

Polarising though the fashion trend is, it continues to rule as it signifies authenticity and vulnerability




ng

Taking desi flavours to the US




ng

Rejuvenating the millet market in rural India

Millets, a staple in farmer households, hold out a huge ‘value-added’ opportunity for start-ups, local biz




ng

Diwali ads: Breaking the tradition of festive tropes and formulaic scripts

A pick of video ads — past and present — that raised the bar during the festival of lights 




ng

Enhancing soil geographic recognition through LIBS technology: integrating the joint skewness algorithm with back-propagation neural networks

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00251B, Paper
Weinan Zheng, Xun Gao, Kaishan Song, Hailong Yu, Qiuyun Wang, Lianbo Guo, Jingquan Lin
The meticulous task of soil region classification is fundamental to the effective management of soil resources and the development of accurate soil classification systems.
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




ng

Measurement of uranium in a glass matrix based on spatial confinement using fiber-optic laser-induced breakdown spectroscopy

J. Anal. At. Spectrom., 2024, 39,2716-2727
DOI: 10.1039/D4JA00237G, Paper
Xinyu Guo, Jian Wu, Jinghui Li, Mingxin Shi, Xinxin Zhu, Ying Zhou, Di Wu, Ziyuan Song, Sijun Huang, Xingwen Li
The storage and management of nuclear waste materials require the detection of uranium, but traditional analytical methods are unsuitable for radioactive environments.
The content of this RSS Feed (c) The Royal Society of Chemistry