Elk Grove Village, IL – To help the aging workforce remain productive, employers need to establish a “culture of health” in the workplace, according to a new article from the American College of Occupational and Environmental Medicine and NIOSH.

Kansas City, MO – The baby boomer generation now comprises a large portion of the U.S. workforce, and this aging workforce will become a driving factor in increased employee injury costs in the next two decades, according to a new report from risk management company Lockton.

Washington – The next webinar in NIOSH’s Total Worker Health series will provide an “overview of theory, research data, obstacles and potential solutions for addressing the challenges and opportunities posed by an aging workforce.”

Atlanta – Productive aging is about minimizing losses and maximizing growth. That was the message from James Grosch, NIOSH Center for Productive Aging and Work co-director and research psychologist, during a Sept. 27 webinar, “Productive Aging and Work: Theory, Health Data & Practical Solutions” – part of the NIOSH Total Worker Health webinar series.

The proportion of older workers in the United States continues to rise, prompting safety professionals and researchers to strategize about the best ways to accommodate them.

Portland, OR — Older workers feel more stress than their younger colleagues when employers don’t provide the support and resources necessary for employees to do their jobs well, results of a recent study from Portland State University suggest.

Houston — For older workers, the right job fit can benefit overall health and well-being, while a poor fit is more likely to push them into retirement, according to researchers from Rice University and Colorado State University.

Washington — L. Casey Chosewood pointed out the obvious reality every worker faces. “All of us are aging,” the director of the Office for Total Worker Health at NIOSH said during the agency’s June 10 webinar on the future of work and the implications for aging workers.

Washington — The director of NIOSH’s Office for Total Worker Health says employers should think about the physical and mental health needs of their employees returning to the job amid the COVID-19 pandemic.

Fort Collins, CO — Physically demanding work may lead to poor memory and faster aging of the brain among older adults, results of a recent study led by researchers from Colorado State University show.

Washington — Instead of relying on generational labels such as “millennial” and “baby boomer” to help inform workforce management decisions – including those related to safety and communication – employers and managers should focus on workers’ individual situations and needs, concludes a recently published report from the National Academies of Sciences, Engineering, and Medicine.

Hartford, CT — Employers need to pay close attention to new and aging employees to help prevent workplace injuries, according to a report from insurance provider The Travelers Cos.

Silver Spring, MD — Recognizing the importance of older workers in the construction industry, CPWR – The Center for Construction Research and Training has developed a series of resources for them.

Bethesda, MD — Better physical mobility can lead not only to longer working years but also to higher income, results of a recent study led by National Institutes of Health researchers show.

Oulu, Finland — Premature menopause can limit how long women stay in the workforce, results of a recent study by Finnish researchers shows.

The Marketing Madmen explain difference between in-market and out of market prospects and how to reach them.

The Marketing Madmen explain that getting back to basics can immensely help your security company’s marketing strategy.

Learn how manufacturers and other vendors can provide value to your business beyond that of hardware and services. 

When used correctly, power words can generate interest and increase conversion from your marketing collateral. 

Offering Black Friday and holiday season shopping deals aren’t just for the retail industry. Security dealers can get in on the action too. 

As a security industry marketing company, we utilize many digital marketing strategies to get our clients in front of their potential customers

Security dealers can create video content that represents the brand, creates brand recognition and generates interest in mere seconds.  

Security dealers and integrators can employ a simple proactive approach to their marketing strategy to head off potential negative effects of recessionary conditions. 

It is important to consider marketing opportunities that address new needs in a new climate. Stay open to new marketing opportunities and the security industry will continue to stand strong.  

The Marketing Madmen provide guidance on the importance of online review management.

The Marketing Madmen provide guidance on building a positive online brand image. 

The Marketing Madmen discuss the best and worst use cases for ChatGPT and AI.

How the “millennial generation” is changing the way you should market.

Here's how fine-tuning your LinkedIn company page can help you network and prospect for quality sales leads, and much more.

Regardless of who starts the process, finding the right marketing company is not for the faint of heart, particularly if you are in the physical security industry.

Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item.

Employ industry best practices, encompassing the strategic use of exact match keywords and the creation of an extensive list of negative keywords for phrase matches.

Learn how to use Google Business Profile to increase your search traffic.

LinkedIn can provide an effective way to bypass gatekeepers and connect with your prospects directly.

Learn how to get the best out of your webinar game.

Your potential security customers need a rational and relational foundation before connecting with your brand. And there’s a powerful and predictable way to do that.

Successfully driving webinar attendance in the physical security sector involves a multifaceted approach.

David Morgan shares a huge change that will impact email marketing, along with some valuable tips to help you ensure your campaigns are not banned. Don’t miss this short but value-packed video and resource guide!

You might think that marketing ends once you land the customer. You’d be wrong. Marketing involves much more than glossy ads and compelling social media.

Let’s face it, brochures and spec sheets can be dry. Webinars, however, offer a dynamic platform to showcase the true power of your security solutions.

Understanding how to foster genuine relationships and create trust with your clientele can lead to generating organic referrals and transform your business into a referral machine.

Explore how zero-listen podcasts can transform your security business’s marketing strategy by focusing on content value, thought leadership and strategic repurposing to drive brand awareness and lead generation.

These SEO-friendly content writing tips can help security industry professionals enhance their online visibility, attract more visitors and outperform their competition.

Here are actionable tips and strategies for crafting compelling copy that attracts and converts clients in the ever-competitive security industry.

Allbound marketing offers a more holistic strategy by blending the instant visibility of outbound marketing with the long-term relationship-building strengths of inbound.

As monitoring companies take advantage of new video technology and grow their businesses to include video monitoring services, it is important to understand that there is a significant difference between installing a video system and a monitoring-ready video system.

AVS-01 standardizes a classification metric for unauthorized human activity detected by alarm systems, helping law enforcement allocate resources and response prioritization. 

Also known as Video Monitoring-as-a-Service (VMaaS) or remote guarding, the idea is to deter criminals via voice-down. Maybe video can even replace a traditional alarm system.

The service reduces processing time from minutes to seconds, leading to faster responses to emergencies and positive outcomes. 

Private radio operations can be valuable for maintaining communications during cell network outages or in times when overburdened with too much traffic.