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RSS and Email; Working Together

For most marketers online e-mail is still the key marketing and communicational tool, with its use ranging from e-zine publishing, direct sales messages, loyalty campaigns to internal communications between team members.

But getting e-mail through due to spam filters and spam itself is getting increasingly difficult, while anti-spam legislation is putting even legitimate e-mail marketers to risk.

more on RSS and Email




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Realtors Employ RSS Feeds to Sell Homes

Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.

Realtors Employ RSS




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Tips to Selecting an RSS News Aggregator

When determining what RSS feed reader to download, thought should be given to security. More an more publishers are using RSS feeds as a way to deliver podcasts or media rich-content. Users of desktop software will want to find an RSS reader that allows for rich media to be delivered safely and securely.

Web surfers might want to give thought to another consideration of cross compatibility and synchronization. With the advances in RSS readers, many subscribers use multiple platforms to read their feeds. While this is convenient, if the the web surfer is not using a synchronized solution, they find themselves marking the same feed items read multiple times.

These days, aggregators are available in all shapes and sizes. Determine what type of RSS reader you would like to use to aggregate and manage your RSS feeds.

Selecting an RSS News Aggregator




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Convert RSS Feeds to HTML- Feed2HTML

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.

Feed2HTML




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How to Improve News Feeds

Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted.

Improved RSS Feeds




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13 Tips to Maintaining and Growing a Feed Subscriber Base

You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

1. Original Content
A consistent stream of original content will do well to earn subscribers loyalty. The best RSS feeds provide content that is compelling and unique. Do not rehash existing content, look for a unique angle or spin if you wish to cover something that is hot in the blogosphere.

2. Quality Over Frequency
A posts quality is far more important than a post's frequency. Readers will tire of rambling or nonsensical posts that contain no real value. Time is precious and there are plenty of feeds and blogs, in order to retain readers provide quality not quantity.

13 Tips to Growing RSS Feed Subscribers




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Ten Podcasting Tips that Lead to a Great Sound

The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Ten Podcasting Tips that Lead to a Great Sound




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Unusual RSS Tools

As the masses have adopted RSS as a more mainstream communication medium, Web 2.0 businesses and publishers have adopted unique and unusual tools to manipulate RSS content. Here are just some of the various RSS tools that are currently available...

Unusual RSS Tools





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Tips to Optimize Video Podcasts

It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Use the following suggestions to help increase the exposure your videos receive... Tips to Optimize Video Podcasts.




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realme 12 Pro+ review: A touch of luxury on an affordable flagship

The new smartphone shines bright in places, literally and figuratively




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OnePlus Watch 2: Time to shake things up

Two processors playing tag, and excellent battery life make this timekeeper shine




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MWC 2024: Lenovo showcases transparent laptop, new ThinkBook lineup and more

The focus is on seamless connectivity and AI-experiences 




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Lenovo has shifted focus to solution-oriented offerings: Tom Butler

In conversation with businessline at MWC 2024, Tom Butler, Executive Director, Worldwide Commercial Portfolio and Product Management at Lenovo, has shed light on successes, disappointments, transparent tech and much more




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I drank soup, sniffed some wine, and took a walk in the woods at MWC 2024. And none of it was real!

Here’s a firsthand account of ‘Feel Tech Bar’ in World Mobile Congress 2024, Barcelona




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The Glyphs continue to glitter! Nothing Phone (2a) review

The rebel kid on the block brings its latest innovation home




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Give in to some Leica lure! Xiaomi 14 review 

The flagship smartphone has a lot of allure, but what holds it back?




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Motorola Edge 50 Pro review. A marvellous mid-ranger?

The comeback king of smartphones has thrown in an affordable option like no other




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Four gadgets to gift your mum on Mother’s Day 2024 

Going way beyond the obvious - perfumes, clothes and flowers - here are six cool gadgets you can consider giving her on this special day




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OPPO Find X7 Ultra review: A photographic powerhouse 

With Hasselblad-approved imaging prowess, this starrer on this phone is its quad-camera setup




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AI laptops — the next big thing or more FOMO?

Reflecting on the week that was at Computex 2024, with all things AI coming our way!




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Snappy, but stumbles too! POCO F6 review

Does this sleek budget flagship punch above its weight?




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iOS 18 to support more Indian languages than ever

Users will be able to customise the time on the lock screen with Indian numerals from 12 languages




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Fold into the future with Samsung’s latest line-up

Foldables, smartwatches and the all-new smart ring




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Moto Razr 50 Ultra review: This flip ain’t a flop!

Ironically, this loveable new flip phone gives users way less reason to open the smartphone!




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Google Pixel 9 Pro XL review: Shines bright, with tonnes of AI might!

The premium flagship smartphone continues with its photography legacy and adds more AI goodies




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Asus Vivobook S15 review: Ready to rise?

Slim, Snapdragon-powered and raring to go — but hold the games!




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Instagram launches Creator Lab

Instagram has recently launched a new educational resource for aspiring creators called Creator Lab.




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Redington brings much anticipated Call of Duty: Black Ops 6 to India

Redington Ltd has partnered with Microsoft and Activision to distribute the highly anticipated title, Call of Duty: Black Ops 6, in India.




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Twist & shout! Lenovo Auto Twist AI PC - Exclusive first glance

A concept device that shifts shape, and listens to every command you say




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Lenovo Auto Twist AI PC: Twist and shout!

An exclusive hands-on first impression of a concept device that shifts shape and listens to every command




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From vacuum cleaners to headphones, Dyson’s legacy of innovation continues

Mark Heard, engineering manager at Dyson on how and why the brand has journeyed from vacuum cleaners towards styling products and now headphones.




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Buttoned up & ready to roll!

Apple iPhone 16 Pro. With a dedicated Camera Control, upgraded main camera and longer battery life, you’ll be snapping away for quite some time




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Moto Edge 50 review: A mid-ranger, with high-end ambitions

The Moto Edge 50 is one of those appealing options aimed at the mid-range market, and here’s how it fares.




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iPhone 16 Plus Review: Bigger, bolder and raring to go!

Carrying over its earlier strengths, and marrying those with new hardware and software elements, make this more appealing than ever




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Apple Watch Series 10 review: Deeper dive into health, and water too!

With the arrival of Apple Watch Series 10, is it finally time for you to upgrade?




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Moto Razr 50 review: Fold, without flipping out

An affordable price tag makes this feature-packed foldable desirable and attainable




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Five careers in the environment sector

For those who want to make the world a better place to live in, here are some options in the environment sector




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The pandemic years to impact hiring in 2023

With job seekers having recalibrated the “instruments” for evaluating organisations, employers have to revisit their hiring strategies in the new year 




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Railways introduces Aadhaar-based authentication system to prevent impersonation in recruitment exams

The system was first used during a recruitment exam held between August 17 and October 11, 2022




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Provide more time to submit options for higher PF pension: CITU




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‘Leadership bench strength crucial to company’s success’

DDI’s latest Global Leadership Forecast underlines how organisations are struggling to find leaders to take up critical roles




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Tips to prepare for the Sociology paper in the UPSC CSE Mains

Sociology is a popular choice for the optional subject in the UPSC Civil Services Exams (Mains). Here are a few tips on how to prepare for this subject




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Central universities faculty appointments to shift to CU-Chayan portal

The portal will provide a common platform for listing of vacancies, advertisements and jobs across all CUs




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A green workforce to save the planet 

With climate education becoming more accessible, professionals from a diversity of fields are switching to sustainability-related careers




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ISRO to start online training programme for PG and and final-year UG students

The programme will cover various domains of Space Science, including Astronomy and Astrophysics, Heliophysics and Sun-Earth interaction, Instrumentation, and Aeronomy.




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AI and machine learning to be top job roles in India: WEF report




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Centre to recruit private sector specialists as joint secretaries, directors and deputy secretaries

The number of vacancies, to be filled through this lateral recruitment, will be advertised on May 20.




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Adding a coat of gender balance to the wall painting sector 

Corporates operating in the paint industry are imparting skills to women with the objective of promoting entrepreneurship among them 




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Career counselling, a focal point for students aspiring to join professional courses