By far the most common way customers learn about a business is from word of mouth, according to the small businesses in the survey.  Eighty-five percent of the small businesses surveyed said customers learn about them through word of mouth.  The chart above shows all the responses.  As you can see, no other type of marketing or advertising even comes close.  Search engines come in a distant second at 59%.  Everything else is far behind.

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Having a clear vision of your expected customer base will increase your business chances of success. Clearly defining your target audience — whether it is senior citizens, busy moms or millennials in California — can help answer a lot of questions and overcome obstacles that may be plaguing you as you kick-start your online store. Some of the business questions you will be addressing include:

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Last years efforts to woo small businesses should pay off in a big way for the social media king this year.

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Todays business environment is moving at a faster pace than ever before. It’s imperative that organizations of all sizes be nimble enough to respond and pivot according to business and market demands at a moment’s notice, or risk falling behind their competition.

To this point, many small businesses often struggle when it comes to effectively scaling their operations. This process entails making hefty IT investments, and while necessary for continued growth, many entrepreneurs just can not afford to do so.

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Website, social media, blog. If you are a small business owner, chances are you've already checked off those must have boxes. If you have not, get those launched and then circle back to continue reading.

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For large brands with big marketing and advertising budgets, one or even several hundred dollars is just a drop in the monthly marketing budget. But for entrepreneurs and small business owners, every dollar counts – and investments need to pay off in real and immediate marketing ROI.

But could a marketing strategy be executed with as little as $100?

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McMahon explained his companys performance review process -- and how he thinks it should be done -- in five steps.

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When launching a startup, it always helps if the industry you're breaking into does not have a juggernaut with the power to crush the competition.

While almost every sector has incumbent market leaders and new rising stars, certain industries are fragmented to the point where no single player has a major stranglehold.

As a part of Inc.s annual look at the best industries for starting a business, we decided to highlight the niche sectors that are projected to grow during the next few years and that do not have an industry leader dominating the market.

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The skills gap is widening and workers are feeling it. In fact, Lynda.com recently conducted an online survey of nearly 10,000 respondents, and found that about half of them lacked confidence in their job skills.

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Owning your own business is often touted as the ultimate coup in the working world. You set your own hours, pursue projects you are interested in, and maybe work in your pajamas. Obvious challenges aside, it sounds like a pretty nice gig. Such jobs are largely enjoyed by men, who make up an estimated 71 percent of business owners in the U.S. But that might slowly be changing.

A report from the Institute of Womens Policy Research shows that women are steadily increasing their presence in the world of small-business ownership. About 29 percent of Americas business owners are women, that is up from 26 percent in 1997. The number of women-owned firms has grown 68 percent since 2007, compared with 47 percent for all businesses.

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At one time or another, virtually everyone thinks about starting a business. The allure of being your own boss can be strong, but it is important to remember that launching a new business is risky: According to a recent SBA report, [about 50% of all small businesses will fail within just five years.

Managing a startup can be a minefield, especially when the pull of entrepreneurship clouds your decision-making – and when you go it alone with no business experience.

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Established businesses have one obvious advantage over their younger counterparts: Deep pockets.

Fortunately, what todays small business lacks in budget can be made up for with strategy and a few carefully chosen tools. Here are six smart marketing ideas gleaned from my experience running a company that teaches small firms how to compete with big ones.

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All major wireless operators available in the U.S. offer some international roam, but the volume varies by network. To get an understanding of how your network will fare abroad, or to understand which carrier to choose if you are a regular traveler, you should first understand the two basic major technologies that wireless operators use.

How to Travel With Your Cell Phone Without Breaking the Bank

Women playing a bigger role in small businesses is no longer big news, of course. In 2014, there were roughly 9 million women-owned businesses in the U.S., employing nearly 8 million workers and recording nearly $1.4 trillion in sales that year, according to data from the National Association of Women Business Owners.

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Is big data just for big business? For several years, larger corporations have been gathering informative insights from this next-generation approach to data analysis. But now small businesses are finding ways to leverage this comprehensive data analysis for marketing insights.

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Big  Data seems to be the phrase on everybody’s lips these days, and without a doubt, it has revolutionized the business world. Companies are getting valuable insights reading into mountains of data collected from all kinds of sources. Using Big Data simply makes sense, but the very prospect can be intimidating, particularly when it comes to small businesses and startups. One recent survey shows that 35 percent of startups are not even considering the possibility of leveraging Big Data or taking into account how much data is being generated every year – such a decision could be disastrous for the future success of a company.

Small businesses may feel that the ability to leverage Big Data is simply outside of their grasp, but Big Data solutions have become much more affordable in recent years. In addition, they are easier to use and oftentimes automated. In other words, small businesses have every reason to get into the Big Data game now as long as they know how best to use it. Here are just a few ways small companies can truly make Big Data work toward further success.

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Deciding what to call your company is probably one of the most fun and exciting aspects of starting a small business. You might have launched this venture by scribbling business name ideas on a bar napkin while hanging out with friends.

But naming your small business is also serious business. Your decision could affect your ability to reach a broader audience and grow. And making the wrong choice could even get you in legal trouble.

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Trucking companies and building contractors dominate the fastest-growing industries for small businesses, according to new data from Sageworks, a financial information company.

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After seeing the dreams of so many wonderful people end with a closed store sign, we were determined to find out how to help so we enlisted the aid of several resources for business owners to come up with a list of what they need to know.

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How small is small? New federal data shows that most small businesses are very small. By definition, a small business could have up to 499 employees. The average American small business has about 8!

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Chances are that you have already gone paperless. The Cloud has largely replaced reams of paperwork, stuffed file cabinets, and onsite data storage, making it easy to keep and maintain all the information you need. In fact, in the next five years the number of small businesses using the Cloud is expected to double to 78 percent.

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According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers.

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From struggling with a business plan to hiring the wrong talent, there are a lot of opportunities for small-business owners to make mistakes, especially when starting out.

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Does your back hurt from slouching over your keyboard all day? Having trouble focusing after lunchtime? Do you remember that great idea you had the other day? Whatever is holding you back from doing your best work, there is probably a wearable claiming to solve the problem.

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Cloud-based services such as Spotify and OneDrive have irrevocably changed the way we consume, store and share content in our personal lives.

Similarly, many large organizations have become well accustomed to the cloud, having years ago turned to hosted storage and remote disaster recovery to boost productivity, reduce costs and preserve business continuity.

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There is a convenient narrative about small business that we have all heard a million times.  Small business represents a huge, underserved, and highly lucrative market for finance-oriented entrepreneurs and large organizations alike. The prevailing wisdom is that these businesses run on Intuits QuickBooks, which enables them to have organized, accurate, and timely financial information at their fingertips. By all accounts, the small business market should be an easy one to serve. Unfortunately, this is not the case. Organizations big and small have struggled to serve the small business market in an efficient and effective matter, and it is all due to what we call the 90% challenge.

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Between handling customer complaints, keeping track of employee work schedules and monitoring expenses, running a small business is hard work. If you’re looking to increase productivity and organization — or just make your life as an entrepreneur a little easier — a good app might be just what you need.

To help you navigate the seemingly endless sea of apps out there, we’ve compiled a list of our favorites. These 20 apps can help you stay organized and on top of your small-business to-do list.

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Among the countless factors a small business owner must consider when running his or her business, social media is quickly becoming one of the most important.

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For the fourth year running, California and Rhode Island earned an F in a massive survey of small business owners rating state and local governments’ friendliness to small business. At the other end of the spectrum, also for the fourth year in a row, Texas and Utah earned an A+ from entrepreneurs.

What matters to small business owners? Nearly 18,000 entrepreneurs surveyed by Thumbtack.com said: Chamber of Commerce-style training and networking; regulatory and licensing simplicity, helpful government websites to cut red tape, and taxes.

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The Internet of Things includes, among many other items, sensors for monitoring business and home security.

How IoT Can Help Small Business Compete
Here are two examples of small businesses that have figured out to compete against Goliath by finding low-cost ways to incorporate IoT into their operations:  

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You built a stellar reputation for your business. You sold your heart out bringing in a new client. You gave that client your best work. And months later, you are still waiting to see the money in the bank.

And waiting. And waiting.

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Can you operate your own small business inside your IRA? From 1974 to 2013 that question was in a gray area--the answer was a definite maybe. But the multiple shades of gray have recently turned to black and white.

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Labor Day is a holiday to honor hard working Americans, and small business owners are among the hardest workers around. They are often the first ones in and the last ones out. They toil and sweat beside their employees on the same job site, under the same tough conditions, behind the same counter or in the same office.

The National Federation of Independent Business represents more small businesses than any other organization. In fact, 60 percent of our 350,000 members employ between one and five workers

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You run your own business. How do you describe yourself to others when talking about what you do? Are you a small business owner? An entrepreneur? Or something else? And more importantly, is there really a difference between these terms?

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Why devote 10 minutes a day to Facebook? There are many reasons why, but most importantly Facebook can help strengthen your relationships with your customers. The smaller your business, the more important these connections can be to help keep your company thriving.

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During Twitters analyst day in November, the company announced that it had 60,000 advertisers on its platform. Earlier this month, the company announced that it had grown its active advertiser base to 100,000 and laid plans to reach thousands more. The company is expanding its self-serve ad platform from 33 countries to the rest of the world, counting businesses in some 200 countries and territories eligible to send sponsored tweets.

International revenue accounted for just 36% of Twitter's total sales last quarter, but 79% of its users are based outside the United States.

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There is a lot to be said for those rare few that possess the ability to create huge companies with hundreds or thousands of employees that are all just ecstatic to be at work. It is exceptionally difficult and equally as impressive, which is why they end up taking up space on the front page of a major magazine or journal.

Although it appears flashy and glamorous, particularly with the amount of celebrity that todays super entrepreneurs wield, there is a tremendous amount of flexibility that is lost, almost by default, once you pass a certain size. Now, not only am I not one of those few, but I really do not want to be.

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More than eight in 10 U.S. small-business owners say they would still become a small-business owner if they had it to do over again. This sentiment has changed little over the past 11 years, which suggests that the difficulties many small businesses experienced during the Great Recession did not cause owners to regret their decision to start a business.

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Being a savvy spender is crucial for small business owners. These entrepreneurs have to watch every dollar to manage cash flow, make payroll, and generally stay in business. But being cash conscious shouldn't mean spending as little as possible on everything.

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As entrepreneurs, we are told we should expect to fail at our first, second, or third idea before becoming successful, and that is often true. Coming up with an idea and then profiting from it within the first year is very rare. But after speaking with Caleb Garrett and Alex Moreno of Hawkers Co., a two-year-old D2C eyewear brand poised to hit $60 million this year, I'm beginning to believe they have somehow cracked the code that so many product-focused, bootstrapped startups have been looking for.

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Put a hundred small business owners in a room and you are likely to hear a hundred different stories of how they became successful. You will find people as different as night and day. People from all walks of life and with varying strengths and skills. But look closer and you’ll begin to see commonalities. While their stories will differ, there are also common talents among those who are successful. Take a look and see if you recognize yourself.

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In fact, a prominent study from the financial services company U.S. Bank found that as many as 82 percent of startups and small businesses fail due to poor cash-flow management. So, even if you are a brilliant entrepreneur in every other way, you must stay squarely focused on managing your company’s cash flow to avoid putting your business in imminent danger.

Here are five of the most common cash-flow problems:

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Meet Fred Warmbier, entrepreneur. Warmbier owns a small business, Finishing Technology, located near Cincinnati, Ohio. The company finishes and anodizes metal parts –and is growing rapidly.

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One of the most intimidating things entrepreneurs face is the fact that some of their competitors are massive multi-billion dollar corporations. Everyone knows the story of David and Goliath; occasionally the underdog wins.  But in the real world, the giant wins a lot (if not most) of the time.

This was a reality I faced when I started GMM Nonstick Coatings in 2007, a manufacturer of nonstick coatings for cookware, bakeware and appliances. We were a true startup: no employees, clients or products.  

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As a small business owner getting ready to build your first website or redesign your existing one, you might wonder what you should be considering in terms of making your web design search engine friendly.

There are lots of things to take into account, but here are the five key things that you should know about SEO friendly web design and how it can benefit your visitors, too!

1. It Needs to be Responsive
For small businesses, especially local ones, having great rankings in mobile search is incredibly important. Why? For starters, 50% of consumers who perform a local search on mobile devices visit a store within a day of their search. What’s even more exciting is that 78% of mobile searches for local business lead to offline purchases.

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Over the last few years, a new generation of digital apps such as Uber and Just Eat have been available to download to our smartphones and tablets. They are designed to make it easier to find a taxi or order a meal, but have received as much criticism as they have praise for the way they have taken control of traditional markets and damaged business models.

We spoke to two businesses – one in the takeaway industry and the other in the private minicab industry – about the challenges these disruptive companies pose, what they are doing to combat them and how other small businesses can follow suit.

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Fear stops the decision-making process because fear is a decision, a decision not to take action, a decision to accept the status quo.

For some small business owners, fear is seen in their reluctance to speak, to share an emotionally compelling reason why a potential buyer should connect with them.

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It is easier than ever to start a business from scratch without any overhead costs, which is great news for aspiring business owners who do not have the capital to start anything big. But to grow a business from an idea to something profitable, you do have to put some money into it. Here are five investments you should make to grow your business.

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Owners of both new and established small businesses can benefit from a broad range of valuable perks offered with credit cards. Business credit cards not only provide a means for building and establishing business credit, but they can assist in record-keeping, preserving cash flow and separating business and personal finances. Much like consumer credit cards, the right business card can offer a plethora of rewards that you can redeem for flights, hotel stays and cash back on purchases.

Here are seven significant credit card perks for small business owners.

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For more than a decade, thousands of businesses have enjoyed the benefits of high rankings in Google searches (and searches on competing engines) thanks to their SEO efforts. Larger corporations pour hundreds of thousands of dollars and allocate entire departments to gaining more online visibility, but even small- to mid-sized businesses can use a fraction of that budget to get more traffic and sales.

However, according to a recent survey by the Small Business Authority (SBA), less than 50 percent of small business owners in the United States think of inbound traffic from search engines as an important source of future business. Another 14 percent declared themselves unsure.

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