Post the NTO implementation, the dynamics have tilted in favour of the broadcasters.

With TikTok, Dailyhunt, ShareChat and even OTT players Zee5, Amazon Prime and Hoichoi letting users post, watch and share content in the language of their choice, few are spending considerable time on Facebook.

Lifestyle, as an industry, has a lot of potential. There are challenges that keep me motivated as this industry goes through evolution in terms of practices and business methods.

Brands can be broadcasters. Why rely on other media platforms when you can become your own media owner? Create, produce and publish your own content on your own channels.

Apps like Instagram are largely reaching the first 150-200 million users. We are going after mass market users who consume content in regional languages.

The most interesting part of this disruptive market is that as consumers’ media consumption habits are evolving, brands are seeking better technology to target them with relevant content and occasions.

OTT platforms are partnering with travel agencies, airlines and cruises to tap on-the-go audiences

Certain practices in the apparel market continue to loom like dark clouds, says Rishabh Oswal, Executive Director, Monte Carlo.

Some retailers are using technology to resolve customer queries, and offer customers a better shopping experience

To effectively reach and engage with this new class of consumers who spend most of their time online, the medical community must explore digital marketing and make strategic patient-centric decisions.

Cost of one SMS is around 12 paise, whereas a promotional e-mail could cost 2-4 paise. A retail brand organising a high intensity campaign for its seasonal sale could end up spending Rs 15-20 lakh to reach its consumers.

We will look at geographical expansion for our salons; but for products, we aim to expand within India at the moment.

Success in today’s digital-first world depends on a marketing organisation’s ability to create and activate hyper-relevant, data-driven and omnichannel customer experiences, says Nikki Mendonca.

The Godfather, of course. It is a cult classic. Another movie that I would like to watch again is Andhadhun for its unpredictable storyline and performances.

The biggies have built dark stores, warehousing, last-mile deliveries and launched private labels, but still struggle with low margins.

A look at how some companies in India are ambling towards sustainable packaging and products.

As per a report by BARC India and Nielsen, there has been a 30% increase in the time spent on education apps on smartphones since the lockdown

The Orlando Magic have approval from the NBA to begin testing players for the deadly virus after getting written approval from area health officials, according to the report.

The US women's national team on Friday filed an appeal against a legal setback in their equal pay lawsuit, saying they are being paid less than the men even though they win twice as much.

Virat Kohli posted a throwback picture of him posing with Anushka in a balcony with snow-clad mountains in the background.

YouTube's Video Watch Page gets a new design with larger thumbs and prominently visible comment box. YouTube music adds explore section and lyrics to the video.

Mi 10 price in India starts at Rs. 49,999, and that means it takes on OnePlus 8, OnePlus 8 Pro, iPhone 11, iPhone SE (2020), iPhone 11, Realme X50 Pro, and iQoo 3. We talk about Xiaomi's premium phone...

Xiaomi Mi 10 and last year's OnePlus 7T, both boast impressive specifications like octa-core processors and 8GB of RAM. So, let's compare the two phones to see how similar or different they...

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have...

The US Department of Commerce is close to signing off on a new rule that would allow US companies to work with China's Huawei Technologies on setting standards for next generation 5G networks, people...

Apple on Friday said it will begin gradually reopening its retail shops in the US next week, taking pandemic precautions such as making sure everyone in them wears masks.

Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.

World Health Organization (WHO) plans to launch an app this month to enable people in under-resourced countries to assess whether they may have the novel coronavirus, and is considering a...

Facebook.com gets more streamlined when it comes to navigation, enabling easier discovery of videos, games, and even Groups.

Force majeure on contracts in India during COVID-19

INTRODUCTIONWhile dealing with the question of child custody laws in India sometimes it comes on my path to choose between what way or law we choose to pursue the case, sometimes we go with the regular law that is Guardian and Ward Act or sometimes w

MUSIC SAMPLING: "Musical work” means a work consisting of music and includes any graphical notation of such work but does not include any words or any action intended to be sung, spoken or performed with music."

Right of accused to get bail even if charge sheet is filed

Sharad Malhotra is an Indian film and television actor. He is best known for portraying Rishi Singh Bedi and Sagar in Colors TV's Kasam Tere Pyaar Ki and Zee TV's Banoo Main Teri Dulhann. Currently, he seen in Star Bharat serial Muskaan as Raunak Singh.  <p>Muskaan is an Indian Hindi

Ashnoor Kaur is an Indian child actress associated with Hindi television and films. She is known for portraying Naira Singhania in Yeh Rishta Kya Kehlata Hai on Star Plus and Mini Khuranna on Patiala Babes that airs on Sony Entertainment Television

The latest promos of the ongoing Bigg Boss 13 show reveal that Rashami Desai's alleged boyfriend Arhaan Khan who entered as wild card contestant along with Hindustani Bhau(Vikas Fhatak), Khesari Lal Yadav, Shefali Jariwala, Himanshi Khurana and Tehseen Poonawalla, has already challenged the thick jodi of BB 13, Sidharth Shukla

BCCI treasurer Arun Dhumal has expressed his concerns over the possibility of hosting the T20 World Cup in October as per scheduled.

Shan Masood was video-chatting with teammates when they grabbed their cricket gear and pretended to play a match.

India will tour Australia later this year for a Test series.

Rohit Sharma is hoping that the BCCI and Cricket Australia will find a solution for the four-match Test series to get underway whenever sports return after the coronavirus pandemic.

Alex Carey chose Shikhar Dhawan over Rohit Sharma to open along with Australian cricketer David Warner.

Virat Kohli and wife Anushka Sharma have donated Rs 5 lakh each for Mumbai police welfare amid the coronavirus outbreak.

Billionaire Mukesh Ambani-led Reliance Industries on Friday announced a Rs 11,367-crore stake sale in its digital unit Jio Platforms, a third deal in little over two weeks that will inject a combined...

Surge in Reliance Industries shares led to the company's market capitalization surpassing Rs 10 lakh crore mark for the second time.