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Athlete's Foot: Causes, Symptoms, Diagnosis, Treatment And Prevention

Athlete's foot (AF), also known as tinea pedis is a fungal infection of the foot, mostly found between the toes. It is named so as the infection is common in athletes and swimmers. The AF can spread to hands or other




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Kareena Kapoor Khan, Alia Bhatt And Other B-Town Fashionistas Give Perfect Leather Fashion Goals

If you want to look sophisticated and classy, all you need to do is pick up your leather outfit and flaunt it with confidence. A leather garment is something you can always rely on, be it for any event or




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7 Home Remedies To Treat Athlete’s Foot

Athlete's foot (tinea pedis) is a fungal infection that occurs in between the toes. It most commonly occurs in people whose feet have become sweaty due to wearing of tight-fitting shoes. Athlete's foot appears as a scaly rash and causes itchy,




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7 Obvious Signs That Tell You Are Emotionally Drained Out

Not all days are the same. There will be days when things may take a wrong turn than expected. You may not be able to control the consequences and thus, you may feel bad for yourself. But you can certainly control




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Deepika Padukone's Top 5 Regal Sarees That You Would Want To Totally Invest In

Deepika Padukone is not only a prolific actress, who has been upping her acting game but she is also a saree connoisseur. With her resplendent sarees, the actress has inspired the young ladies of today to drape sarees. In




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Sobhita Dhulipala Will Convince You To Up Your Saree Fashion Game And Get A Unique Photoshoot Done

Sobhita Dhulipala's Instagram feed is lit up with perceptive photoshoots. She looks striking in each picture of hers and particularly her sarees looks are what we find the most interesting. Sobhita has sported sarees on a number of occasions




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You Should Totally Bookmark Lisa Ray’s Pink Bridal Lehenga From Four More Shots Please!

It was just a few days ago,when stylist Aastha Sharma shared a picture of Lisa Ray from the sets of Four More Shots Please!, where she was seen sporting a stunning white bridal ensemble by Gaurav Gupta. And now, recently,




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Mother’s Day: Quotes, Messages And Wishes To Send Your Mother

A famous quote goes by, ‘God couldn't be everywhere therefore, He created mothers.' This indeed is true. Our mothers are our biggest support. They not only give us birth but also take care of us and give unconditional love. They




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Alia And Ranbir’s Traditional Fashion Moment At Sonam’s Wedding Reception And Other Ethnic Moments

Alia Bhatt and Ranbir Kapoor made a first public appearance together at Sonam Kapoor Ahuja's wedding reception. Post their appearance together at the glittering event, the two sparked rumours of being in a relationship. Today, on Sonam Kapoor's wedding




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Mother’s Day 2020: Some Cool Gift Ideas To Surprise Your Mother In This Lockdown

Mother's Day is certainly a beautiful day to honour our mothers and their love. Though there cannot be a fixed day to respect our mothers and make them feel loved, the idea is to dedicate a day to the person who




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Mother’s Day 2020: Ways To Celebrate Mother’s Day In This Lockdown

Our mothers are one of the most important people in our lives. They are the ones who bring us into this world and take the best care of us. Perhaps, therefore, a mother is considered to be next to God. Mother's




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Mother’s Day 2020: Real People Share Importance Of Moms In Their Lives

Probably the term 'mother' is more of a verb than a noun. It is not just who they are, but what they do. No one cany denies that how much we all find peace and comfort in the mother's




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Mother’s Day 2020: Health Tips For Busy Moms

Worldwide, International Mother's Day is celebrated on 10 May 2020 every year. It is a day to celebrate motherhood and appreciate the unconditional love, contributions and sacrifices of mothers and mother figures. Without them, our lives are incomplete and the way




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Legendary footballer Chuni Goswami passes away

The iconic sportsperson, who also played first-class cricket for Bengal, was 82 and breathed his last at a hospital here.




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British F1 race #39;not a given#39;, says Silverstone boss

Formula One plans to start the season, put on hold by the COVID-19 pandemic, with two races behind closed doors in Austria in early July before potentially two more at Silverstone.




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Buy HDFC Bank; target of Rs 1200: Motilal Oswal

Motilal Oswal is bullish on HDFC Bank has recommended buy rating on the stock with a target price of Rs 1200 in its research report dated April 19, 2020.




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Buy Marico; target of Rs 350: Motilal Oswal

Motilal Oswal is bullish on Marico has recommended buy rating on the stock with a target price of Rs 350 in its research report dated May 04, 2020.




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Buy AU Small Finance Bank; target of Rs 675: Motilal Oswal

Motilal Oswal is bullish on AU Small Finance Bank has recommended buy rating on the stock with a target price of Rs 675 in its research report dated May 04, 2020.




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മിസ്റ്റർ പ്രശോഭ് വിജയൻ താങ്കളെന്ത് മനുഷ്യനാണ്, ചങ്ക് തകർക്കുന്നു ഈ "അന്വേഷണം" — ശൈലന്റെ റിവ്യൂ

അന്വേഷണം എന്ന സിനിമയുടെ ഓപ്പണിംഗ് ഷോ കണ്ട് ഗോൾഡ് സൂക്കിൽ നിന്ന് ദാ ഇപ്പൊ ഇറങ്ങുമ്പോൾ , പ്രശോഭ്‌ വിജയൻ എന്ന അതിന്റെ സംവിധായകൻ എങ്ങാനും വന്നുപെട്ടിരുന്നുവെങ്കിൽ അയാളെ ഞാൻ ഒന്നും പറയാതെ കുത്തിന് പിടിച്ച് രണ്ടെണ്ണം പൊട്ടിച്ചേനെ . അത് കഴിഞ്ഞ് അയാളെ കെട്ടിപ്പിടിച്ചു കുറെ നേരം നിന്നേനെ . പടം മോശമായത് കൊണ്ടല്ല ..




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RBI extends truncated market hours till further notice

The central bank curtailed the hours to minimise infection risks and ensure that market participants maintained adequate checks and supervisory controls.




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Need for Kisan Budget as PM Modi govt not paying heed to farmers

"They (farmers) fear that BJP government and Arun Jaitleyji will not give farmers their rightful share so I have asked the government to directly tell what it will do for the farmers next year", the Congress vice-president stressed.




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Why you should not be always chasing returns

Most people focus on returns and chase products that offer the best returns at any point.




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Moneycontrol Exclusive: Govt plans overhaul of tax administration for smooth GST rollout

The government has readied plans for a major change in India’s tax administration structure, including overhauling the Central Board of Excise and Customs (CBEC) to ensure a glitch-free roll-out of a nation-wide goods and services tax (GST).




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Sensex, Nifty wobbly; Hind Zinc, SBI, Force Motors most active

Asian Paints, SBI, Tata Motors, HUL and Maruti Suzuki are top gainers while ONGC, Axis Bank, MM, Bajaj Auto and Hero MotoCorp are major losers in the Sensex.




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Droom Jumpstart Doorstep Vehicle Service Announced For Bikes, Scooters & Cars

Droom has announced a doorstep vehicle maintenance service in India. Called the ‘Jumpstart', the service will cater to all two-wheeler and four-wheeler vehicles. The service is being offered in light of the ongoing Covid-19 pandemic in the country.




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New Maruti Suzuki Dzire Spotted At Dealer Yard For First Time Since Launch

The new Maruti Suzuki Dzire has been spotted at a dealer's yard for the first time since it was launched in the Indian market. The images of the new Dzire by Gaadiwaadi have surfaced indicating deliveries will begin soon.




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Honda Offers Discounts, Exchange Bonuses & Other Benefits On BS6 Car In May 2020

Honda is offering huge discounts and special offers on select models in the brand's lineup. The company is also offering a three-year maintenance package at 50 per cent cost, worth Rs 8,000, on select models and trims.




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Streaming the football spectacle: 7 films to keep drama and emotion around the world#39;s most popular game alive

While the novel coronavirus pandemic has closed down sporting action like almost everything else, there are some football films to watch, for fans and others.




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Are OTT premieres for new films a viable option for all ventures?

The statement comes at a time when many filmmakers and producers are looking at taking the OTT route for a direct release.




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Production house backing Coolie No.1, Bell Bottom prepares itself for post-lockdown days

Vashu Bhagnani#39;s Pooja Entertainment is considering closed-door studios for movies slated to go on the floors immediately.




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Yogi Adityanath urges migrants to not walk, cycle home, says govt has made proper arrangement

His appeal came on a day 16 migrants were crushed under a goods train in Maharashtra when they were sleeping on rail tracks during their return home in Madhya Pradesh.




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Ashok Gehlot reviews functioning of dairy, fishery and animal husbandry dept

He said the state government has given a grant of about Rs 275 crore to the cow shelters which will provide relief to their operators who are suffering due to coronavirus pandemic crisis.




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Tension at LG Polymers plant in Andhra Pradesh as villagers protest demanding its closure

The protesters placed two bodies of the dead in front of the factory main gate as part of the agitation while some youths barged into the plant even as state Director General of Police D G Sawang was inspecting the vapour leak spot and talking to the management on the measures taken to restore normalcy.




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బొమ్మ దద్దరిల్లాల్సిందే : సినిమా హాల్స్‌కు కేంద్రం "గ్రీన్" సిగ్నల్..ఎప్పుడంటే ?

కరోనావైరస్ కారణంగా దేశవ్యాప్తంగా లాక్‌డౌన్ అమలులోకి రావడంతో సినిమా హాళ్ల నుంచి షాపింగ్ మాల్స్ వరకు అన్నిటినీ మూసివేశారు. అయితే తాజాగా లాక్‌డౌన్ ఉన్నప్పటికీ కేంద్ర ప్రభుత్వం కొన్నిటికి సడలింపులను ఇచ్చింది. ఇందులో భాగంగా గ్రీన్ రెడ్ ఆరెంజ్ జోన్లలను తీసుకొచ్చింది. ఆర్థిక పరిస్థితి మెరుగు పరిచేందుకు గ్రీన్ ఆరెంజ్ జోన్లలో కొన్నిటికి మినహాయింపులు ఇవ్వడం జరిగింది.




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Franklin debacle| Investors need not panic, but regulator needs to step in to instil investor confidence

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IMF's Georgieva downbeat on global economic forecast, warns against protectionism

The head of the International Monetary Fund on Friday signaled a possible downward revision of global economic forecasts, and warned the United States and China against rekindling a trade war that could weaken a recovery from the coronavirus pandemic.




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Germany needs another extra budget to cushion coronavirus impact - Merkel ally

Germany will have to work on another supplementary budget to help the state's social security system cushion the effects of the coronavirus pandemic, Chancellor Angela Merkel's chief budget lawmaker said on Saturday.




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"Europe needs a break": EU plots to restart travel and tourism despite COVID

EU states should guarantee vouchers for travel cancelled during the coronavirus pandemic and start lifting internal border restrictions in a bid to salvage some of the summer tourism season, the bloc's executive will say next week.




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Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results

My marketing journey was born out of SEO roots, where the priority of content promotion has always been high in order to create the kind of accountable marketing performance that matters. In contrast, I see a lot of brands putting the majority or all of their investment towards content creation without qualitative or quantitative effort towards the promotion of that content.

An imbalance of content creation and promotion is not only frustrating potential marketing performance, but it's wasting the investment made in creating great content. What good is that great content if no one sees it?

Below are 10 content promotion tactics that have stood the test of time and go beyond email blasts, social ads and simple social sharing on brand channels. When promotion is included in the content planning and creation process, it becomes part of a content marketing system that drives the kind of relevant, useful and engaging content customers are looking for.

1. Make Content Worth Sharing - While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.

2. Master the Headline - Without question we live in a fast moving world of short attention spans, Many people will only skim headlines so it is essential to make the most out of content titles. Email marketers already know this with subject lines and content marketings publishing blogs, ebooks, articles, microsites, campaign assets and social content should ensure headlines are relevant, succinct, imply urgency, are meaningful and show action.  There's a world of difference between "10 Essential Promotion Tactics" and "10 Essential Promotion Tactics That Drive Results".

3. Optimize for Share - For those that do click through to view content, make sure what they find is easily shareable. Blogs do this with social share icons and easy to share click to tweet messages. Reports, ebooks and any other digital content can be formatted for easy sharing as well.

4. Co-Create to Activate Influencers - What better way to reach relevant audiences that are ignoring ads than through relevant industry experts? Collaborating on brand content with the right influencers can inspire creative promotion to audiences that trust individuals more than brands. With more people turning to online sources of information, influencers can add credibility and reach to digital brand content.

5. Repurpose for Exposure on New Channels - Modular content uses templates to make republishing parts of your content on different channels or in different formats much easier and effective. Doing so deconstructs more robust content to specific elements that can be published for exposure. For example, we've been experimenting with having blog posts converted to infographics and then posting them to industry websites.

6. Create Distribution Channels - Email subscribers, social network connections, groups, and communities are all opportunities to attract and engage an audience around your shared interests. Each becomes a distribution channel for your content where you can share useful information and also do the kind of community content crowdsourcing that inspires active sharing.

7. Optimize for Attraction - There is no substitute for being the best answer for your customers at the moment they need the information and solutions your brand offers. Search Engine Optimization is not always a robust part of the content marketing process beyond keyword research informing content topics. An ongoing effort to optimize new content and optimize existing content for better performance on search engines can provide highly productive exposure at the very moment of need.

8. Publicize - Whether you contribute editorial to various publications opportunistically or secure recurring contributions to one publication, earned media can be a great way to connect your content with audiences that are interested. PR and media relations come in many forms ranging from someone actively pitching for interviews or story ideas about your brand to creating newsworthy experiences and content that is most likely to be covered by industry publications.

9. Syndicate - Something as simple as cross posting blog posts to author LinkedIn profiles, to a Medium account or to industry association websites can help your brand's content reach new audiences. Just be sure to link back to the source to help Google understand which to rank.

10. Create Conversations - Whether on LinkedIn or Facebook, video livestreaming is a great way to tap an existing social audience and instigate conversation around topics connected to your content. Recorded video is another option to create conversations and cross publish as Josh Nite and Tiffanie Allen have done for several years with our news posts and video on YouTube.

It should go without saying that content should be promoted, but after so many years of observing what brands are doing with content marketing, the imbalance between creation and promotion continues, especially when you consider stats like blog posts get an average of 8 social shares (BuzzSumo).

The key is to make content promotion a priority by including it in the planning process, setting content promotion goals and identifying the corresponding KPIs and by getting help with creating and implementing balanced content creation and promotion that actually works.

Outside of online advertising, what content promotion tactics have you found to be most effective?

 

 

 

The post Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results appeared first on Online Marketing Blog - TopRank®.




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B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google's ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
  • Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
  • Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
  • Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog - TopRank®.



  • Online Marketing News
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Free milk and potatoes in the U.S. to avoid waste

In Washington State and Boston, two initiatives are helping prevent potatoes from being thrown out and milk from being poured down the drain. Gavino Garay has more.




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Georgia father, son arrested in shooting of unarmed black man

A white former police officer and his son were arrested in Georgia on Thursday and charged with murder in the death of an unarmed black man, an incident that has sparked furor in the community and among civil rights activists across the United States. Gloria Tso reports.




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On the hunt for Asian "murder hornets" in Washington

The sting of the Asian giant hornet can kill and that's not just an expression of speech. Since their discovery in 2019 in the US, traps have been set to see if Asian giant "murder hornets" have settled in the state. Libby Hogan has more.




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दूरदर्शन पर "बुनियाद'

आजकल दूरदर्शन अपने पुराने कार्यक्रमों का पुन: प्रसारण कर रहा है। मनोहर श्याम जोशी की लिखी और रमेश सिप्पी द्वारा निर्देशित ‘बुनियाद’ देश के विभाजन के समय एक परिवार की कथा प्रस्तुत करता है। आलोकनाथ एवं अनिता कंवर ने केंद्रीय भूमिकाएं अभिनीत की हैं। कार्यक्रम में प्रस्तुत कालखंड विभाजन पूर्व से प्रारंभ होकर स्वतंत्रता प्राप्त होने के बाद के पहले दशक तक जाता है। रमेश सिप्पी ने इसके 40 एपिसोड निर्देशित किए थे। उनके सहायकों ने शेष एपिसोड्स निर्देशित किए थे। व्यापारी परिवार के मुखिया हवेलीराम हैं। उनकी संपत्ति में निरंतर इजाफा हो रहा है। मुखिया के दो पुत्र और एक पुत्री है। पुत्री का नाम वीरांवाली है और पुत्र हवेलीराम, रलिया राम हैं। भाई आत्मानंद स्वतंत्रता संग्राम में सक्रिय भाग लेता है। उसकी भांजी लाजवंती का विवाह उसके लालची चाचा उम्रदराज व्यक्ति से करा देते हैं। दूल्हा इतनी बड़ी ‌उम्र का है कि विवाह की रात ही लाजवंती विधवा हो जाती है।

विधवाओं के साथ हमारा व्यवहार कभी अच्छा नहीं रहा। दीपा मेहता की फिल्म ‘वॉटर’ में इसका मार्मिक चित्रण है। वीरांवाली लाजवंती की सहेली है, आत्मानंद के अनुयायी हवेलीराम लाजवंती को पढ़ाने जाते हैं। हवेलीराम के परिवार को इस पर सख्त ऐतराज है। उसकी मां उसे समझाती है कि लाजवंती के सम्मान के लिए उसे उससे दूर रहना चाहिए, अन्यथा अफवाहें फैलेंगी। ज्ञातव्य है कि दूरदर्शन पर मनोहर श्याम जोशी का लिखा ‘हमलोग’ दिखाया गया था। इस सीरियल में निम्न, मध्यम वर्ग के पात्रों की कठिनाइयों को प्रस्तुत किया गया था। बड़ी पुत्री को बड़की कहा जाता है और उसके विवाह के प्रसंग को प्रसारित किए जाने वाले दिन अवाम अपनी दुकानें बंद करके घर लौट आए थे। दूरदर्शन ने मनोहर श्याम जोशी को ‘सोप ओपेरा’ विधा के अध्ययन के लिए ब्राजील भेजा। घर की कामकाजी स्त्रियों के मनोरंजन के लिए यह दोपहर में प्रसारित किया जाता था। संभवत: साबुन बनाने वाली कंपनी प्रायोजक थी। सोप ओपेरा रेडियो पर प्रसारित किए जाते थे। ब्राजील में इसे ‘टेलीनावेला’ कहा गया। इस विधा का प्रारंभ 1931 में हुआ था।

मनोहर श्याम जोशी ने अपनी विदेश यात्रा में इस विधा का अध्ययन किया। उन्हें यह लगा कि विधा मुर्गी के दड़बे की तरह है और पात्र चूजों की तरह बाहर आते हैं। मुर्गी को आसानी से पकड़ा जा सकता है। ज्ञातव्य है कि किशोर कुमार की फिल्म ‘चलती का नाम गाड़ी’ के एक दृश्य में नायिका मधुबाला किशोर कुमार को मुर्गी पकड़ने के लिए कहती है। यह अत्यंत मनोरंजक दृश्य रहा। रलिया राम और हवेलीराम के पिता का नाम लाहौरी राम है। सुधीर पांडे ने इस पात्र को अभिनीत किया था।
उन्होंने ‘टॉयलेट एक प्रेमकथा’ में परंपरावादी और जिद्दी ब्राह्मण की भूमिका अभिनीत की थी। मनोहर श्याम जोशी का उपन्यास ‘कसप’ अत्यंत लोकप्रिय हुआ। उनके आत्म कथात्मक उपन्यास ‘कुरु कुरु स्वाहा’ में उन्होंने अपने तीन स्वरूप प्रस्तुत किए। मनोहर चंचल है, जोशीजी संस्कृत के विद्वान हैं और श्याम प्रेमालू व्यक्ति है। उपन्यास विधा में यह अभिनव प्रयास माना गया। दरअसल हर आदमी में दस आदमी मौजूद रहते हैं। इस उपन्यास की नायिका को ‘पहुंचेली’ कहकर संबोधित किया गया है। मनोहर श्याम जोशी को शास्त्रीय संगीत का ज्ञान था। खाकसार का उनके साथ परिचय था। ‘बुनियाद’ बनते समय उन्होंने रमेश सिप्पी से आग्रह किया कि खाकसार से संपर्क करा दें। रमेश सिप्पी ने रणधीर कपूर के माध्यम से मुझसे संपर्क किया। खाकसार मनोहर श्याम जोशी को राज कपूर के घर ले गया। मनोहर श्याम जोशी के संगीत ज्ञान से राज कपूर प्रभावित हुए और उनसे पटकथा लिखने का अनुरोध भी किया। ‘मैं कौन हूं’ नामक इस प्रस्तावित फिल्म का कथासार यह था कि मुंबई के ठाणे स्थित पागलखाने में एक महिला हमेशा यही बात कहती है कि ‘कत्ल उसने नहीं किया’।

मनोहर श्याम जोशी को बंगाल के बाउल गीतों की जानकारी थी। कुछ कारणों से पटकथा नहीं लिखी गई। ‘बुनियाद’ में सोनी राजदान ने अभिनय किया था। महेश भट्‌ट और सोनी की पुत्री आलिया आज लोकप्रिय सितारा है और रणबीर कपूर से उसका विवाह हो सकता है। व्यापारी लाहौरी राम की हवेली ‘कूचा ए राधाकिशन’ में स्थित है और आत्मानंद का घर ‘बिछौलीवाली गली’ में है। इस घर में एक तहखाना है। देश के विभाजन के समय हवेलीराम तलघर में छिप गए थे। दंगे-फसाद के समय घर में उनकी घड़ी और चश्मा मिलता है। उन्हें मृत मान लिया जाता है, परंतु कथा के अंत समय वे दिल्ली के शरणार्थी कैंप में मिलते हैं।

बहरहाल, पुन: प्रसारण के दौर में कुंदन शाह और अजीज मिर्जा का ‘नुक्कड़’, सतीश शाह एवं रत्ना पाठक अभिनीत ‘सारभाई वर्सेस साराभाई’ और शरद जोशी का लिखा ‘यह जो है जिंदगी’ भी प्रदर्शित किया जाना चाहिए।



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‘बुनियाद’ में अनिता कंवर और आलोकनाथ




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वॉकिन फीनिक्स ने गवर्नर से की कैदियों को छोड़ने की अपील, कहा- "जेल में किसी का भी कोरोना से मरना उचित नहीं"

ऑस्कर विजेता एक्टर वॉकिन फीनिक्स ने सरकार से जेल में बंद कैदियों को छोड़ने की अपील की है। एक्टर ने न्यूयॉर्क गवर्नर एंड्रयू कुओमो के नाम एक वीडियो मैसेज जारी किया। साथ ही फीनिक्स ने वीडियो में जेल के खराब हालातों के बारे में भी बताया।

"कोई भी जेल में कोरोनावायरस से मरने का हकदार नहीं है"
एक्टर ने पोस्ट में लिखा कि, ऑस्कर विजेता एक्टर वॉकिन फीनिक्स की तरफ से संदेश। मैं गवर्नर कुओमो से जेल में बंद कैदियों पर रहम करने की अपील करता हूं। आपके फैसले पर कई लोगों की जान निर्भर है। कोई भी जेल में कोविड 19 से मरने का हकदार नहीं है। वीडियो में फीनिक्स ने कहा कि, जब आप बंदी बनाए जाते हैं तो सोशल डिस्टेंसिंग और साफ सफाई नहीं होती। लीडर्स को जेल में बंद कैदियों और वहां काम करने वालों की सुरक्षा के लिए हर संभव प्रयास करने चाहिए।

15 साल पहले का हादसा किया था याद
एसशोबिज के मुताबिक फीनिक्स ने बताया कि, 15 साल पहले उन्होंने 'वॉक द लाइन' फिल्म की सक्सेस पार्टी में जमकर शराब पी ली थी। उन्होंने बताया कि, मैं दुनिया के साथ वैसे नहीं जुड़ा था, जैसे मैं जुड़ना चाहता था। मैं एक बेवकूफ की तरह भाग रहा था, शराब पीकर लोगों को परेशान करने की कोशिश कर रहा था।

हो सकते थे बड़े हादसे का शिकार
एक्टर ने बताया कि, एक रात उनकी कार क्रेश हो गई थी। इस हादसे के बाद वे सिगरेट जलाने वाले थे, लेकिन अचानक जर्मन फिल्ममेकर हेरजॉग बीच में आ गए। एक्टर ने बताया कि हेरजॉन ने उन्हें सचेत किया कि, पेट्रोल बह रहा है और वे खुद को सिगरेट जलाकर खुद केो आग लगाने वाले थे।

न्यूयॉर्क के हाल सबसे खराब
जॉन हॉपकिंस यूनिवर्सिटी के मुताबिक, अमेरिका में 24 घंटे में 2,600 लोगों ने दम तोड़ा है। यहां अब तक कुल 30 हजार हजार 844 जान गई है। देश में बुधवार को 30 हजार 206 केस मिले हैं। इसके साथ ही देश में संक्रमितों की कुल संख्या छह लाख 38 हजार 111 हो गई है। सबसे ज्यादा संक्रमित न्यूयॉर्क में कुल 11 हजार 586 मौतें हो चुकी हैं, जबकि यहां दो लाख 14 हजार 648 केस की पुष्टि हो चुकी है।



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Walkin Phoenix appealed to the governor to release the prisoners, saying - "No one in jail is allowed to die from the corona"




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"हम तो बीज हैं, दफन होना हमारी विलादत है", इरफान खान के मशहूर डायलॉग्स जो दिखाते हैं अदाकारी की गहराईयां

बॉलीवुड इंडस्ट्री के दिग्गज एक्टर्स में शुमार इरफान खान 53 साल की उम्र में दुनिया को अलविदा कह गए। न्यूरोएंडोक्राइन कैंसर से जूझ रहे इरफान ने कोकिलाबेन धीरूभाई अंबानी अस्पताल में अंतिम सांस ली। साल 1988 में आई मारी नायर की फिल्म 'सलाम बॉम्बे' से बॉलीवुड पारी शुरु करने वाले खान ने अपने फिल्मी करियर में 150 से ज्यादा फिल्में की। उनके जाने से प्रशंसकों और सिने जगत को गहरा झटका लगा है। आज भले ही इरफान हमारे बीच नहीं हैं, लेकिन उनके फिल्मी किरदार और डायलॉग्स हमेशा उनकी यादें ताजा करते रहेंगे।

इरफान आखिरी बार फिल्म 'अंग्रेजी मीडियम' में नजर आए थे। इसके अलावा वे डायरेक्टर सलीम खासा की फिल्म 'द विकेड पाथ' करने जा रहे थे। इरफान 'द विकेड पाथ' में स्कूल प्रिंसिंपल मिस्टर हॉर्टन का किरदार निभाने वाले थे। फिल्म में रॉबर्ट क्लोसी, केन, माइल्स क्लोसी, किंबरले मैगनेस अहम किरदार निभा रहे हैं।

2010 में आई फिल्म 'पान सिंह तोमर' सेना के जवान के बागी बनने की कहानी थी। फिल्म में इरफान ने टाइटल रोल प्ले किया था।

2014 की हिट फिल्म 'गुंडे' में मुख्य किरदार अर्जुन कपूर और रणवीर सिंह ने निभाया था, लेकिन कहानी में इरफान के पुलिस अफसर सत्या के किरदार की काफी तारीफ हुई थी।

'साहेब बीवी और गैंगस्टर रिटर्न्स' सीरीज की दूसरी फिल्म थी। 2013 में रिलीज हुई इस फिल्म में इरफान, इंद्रजीत सिंह की भूमिका में नजर आए थे।

बायोपिक 'पान सिंह तोमर' के लिए इरफान को 2013 में हुए आईफा अवॉर्ड्स में बेस्ट एक्टर कैटेगरी में नॉमिनेशन मिला था।

एक्शन पैक्ड फिल्म में इरफान खान मुख्य भूमिका में थे। इस फिल्म में उनके साथ इमरान हाशमी भी अहम किरदार निभाते नजर आए थे।

कश्मीर घाटी की परेशानियां दिखाती फिल्म 'हैदर' में इरफान ने रूहदार का किरदार निभाया था। 2014 में रिलीज हुई फिल्म ने 28 अलग-अलग अवॉर्ड अपने नाम किए थे।

2013 में आई इरफान खान की रोमांटि-ड्रामा फिल्म 'द लंचबॉक्स' को बाफ्ता अवॉर्ड्स में नॉमिनेशन मिला था। इसके अलावा फिल्म ने अन्य 28 अवॉर्ड अपने नाम किए थे।

2016 में आई 'मदारी' इरफान खान की चर्चित फिल्मों में से एक है। फिल्म में इरफान ने निर्मल कुमार का किरदार निभाया था।

कॉमेडी फिल्म 'करीब करीब सिंगल' में इरफान खान, योगी के किरदार में नजर आए थे। योगी जो अपनी पर्सनालिटी के एकदम उलट लड़की से ऑनलाइन मिलता है।

विवेक अग्निहोत्री डायरेक्टोरियल फिल्म 'चॉकलेट: डीप डार्क सीक्रेट्स' में इरफान भी अहम भूमिका में थे। हालांकि फिल्म दर्शकों और बॉक्स ऑफिस दोनों जगहों पर खास कमाल नहीं कर पाई थी।



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Lego-based robot sanitizer created at refugee camp

Refugees at the Zaatari camp in Jordan have designed a robot prototype made from LEGOs, which automatically dispenses sanitizer to avoid contact with the bottle and help prevent the spread of the coronavirus.