Imagine the perfect custom talk radio station tailored exactly to your unique likes, with a never-ending flow of great content.

That is exactly what Apple could soon be delivering with its recent podcasting acquisition, Scout FM. Because that’s precisely what Apple has achieved already — in the music sense — with its new personalized music stations in iOS 14.

This week Amazon announced the launch of a podcast service integrated with Amazon Music, along with a slate of exclusive celebrity-driven shows. After nipping around the edges of podcasting in its Audible audiobook subsidiary for a few years, Amazon is jumping into the market—with its competitive sights set squarely on Spotify. Amazon’s emulation of Spotify’s podcast model has implications for the future of podcasting as a business.

Spotify started moving into podcasts about five years ago. This was the first phase of a campaign to diversify its business beyond music, reducing its exposure to competition from much larger companies that do not depend on music as a single input good.

The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. According to the most recent financial reports, Spotify reported that 21% of the monthly active users (MUA) have engaged in at least one podcast in the past month.  Data presented by Stockapps.com breaks down the rise of podcasting.

Spotify Records 5% Increase in Podcast Engagement between Q4 of 2019 and Q2 of 2020

The Joe Rogan Experience – the title of Rogans podcast, was the highest-earning podcast of 2019 with revenue of $30M. In September 2020, Joe Rogan officially began his podcasting contract with media giants Spotify, which will eventually see his entire library of content migrate to the platform. The deal is reported to be over $100M.

Spotify has been expanding its podcasts catalogue as they continue to see strong growth in that particular segment. The rate of consumption of podcasts has been growing by triple-digit percentage numbers for the last few years. In Q4 of 2019 16% of Spotifys monthly active users engage in podcast content, by Q2 2020 that number had jumped to 21%.

The concept behind podcasting is simple: combine the best qualities of what we love about a radio show with the immense capabilities offered by the digital revolution.

And with this simplicity, comes great diversity. Podcasts come in all shapes and sizes, across languages and borders, dealing with an enormous variety of topics and speaking to the hearts of an ever-growing global audience.

It is no wonder that they have become one of the most beloved and popular media in the 21st century. But how did it all start – and where are we now?

A simple idea: a brief history of how podcasts came to be The advent of the internet and new digital tech has naturally played the biggest part in establishing the podcast industry.

While the concept of audio blogging and on-demand listening to audio and video files has been around since the 1980s, primarily in the context of education and research, podcasting as we know it didn’t really exist until the 2000s. Its existence was in big part thanks to the iPod device launched by Apple in late 2001, which inspired a whole new way of listening to music and audio files.

MTV VJ Adam Curry and developer Dave Winner are widely considered to be the pioneers of the podcast revolution, when they teamed up to develop a software dubbed iPodder in 2004 – and the rest is history.

Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

But podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4% this year to more than $780 million. Next year, podcast ad spending will surpass $1 billion in the US for the first time as growth rebounds to 44.9%. That will boost podcast advertising to almost one-quarter of the digital radio ad market.

iHeartMedia announced it has entered into an agreement to acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. With this acquisition, iHeartMedia, through Voxnest, will now be able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory on this one-of-kind programmatic platform.

With global revenues set to surpass a billion dollars and the tech giants investing in the space at eye-watering price points, no one asks what podcasting is any more. In part one of our series on the sports podcast ecosystem, SportsPro surveys the scene in 2020 to discover the different ways of doing business.

When Spotify acquired digital sports and culture outlet The Ringer back in February, it marked the fourth podcast company acquisition made by the audio streaming giant in the space of 12 months. That US$400 million spending splurge saw Gimlet Media, Anchor FM and Parcast all come under the control of the Swedish company. And it is not just networks being snapped up, either. In May, the Joe Rogan Podcast, a chart leader in most English-language markets and previously withheld from Spotify by the host, was acquired by the firm on an exclusive licence for a reported US$100 million.

Academia and podcasting have a similar problem: unless you’re involved in them, they seem incredibly intimidating to get into. With academia that is mostly true; a number of economic, systemic, and personal reasons make it inaccessible for a lot of people. With podcasts, however, that is not the case — to the same extent. If you have access to a recording device, editing software, and an internet connection, that is all you need to share your work with the digital world.

The global pandemic has upended our entire nation. When we think of the aftermath since the coronavirus first struck the United States, it still leaves us with a great deal of uncertainty.

Everyone from healthcare workers to business leaders to tradesmen are watching as everything around them changes, and theres nothing they can do about it other than to roll with the punches. Nothing is the same, and it may never be the same again.

But when we look closer at certain sectors, not all of them have a negative story to tell. COVID-19s shock has actually jolted some industries alive. Far-reaching technological adoption, an increased consumer consumption, and a spike in advertiser’s reallocating their budgets to make the most impact during the pandemic, podcasting is having its moment. And it is a big one.

This is great news, of course, but how exactly is podcasting changing under COVID-19’s influence?

The creator of the worlds first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks has introduced a comprehensive audio content monetization and licensing services for audio creators, including podcasters, broadcasters and audio advertisers.

Introducting Veritones premium audio licensing library and services, designed to enable podcasters, broadcasters and other audio creators to easily license clips of premium audio content from major media brands for their programs, as well as monetize their own content.

Original podcasts from SiriusXM that chronicle sports greatest rivalries, comedys biggest legends, country stars humble beginnings, and gripping first-person tales from medicines front lines

Plus, influential podcasts from FOX News and popular podcasts from leading creators and providers including Stitcher, NBC News, CNN, NPR, ViacomCBS, The Wall Street Journal, HBO, Wondery, ESPN, Barstool, TNT, Joel Osteen Ministries, WNYC Studios, Slate, TED, Westwood One, PRX, and many more

Podcasting is having a moment. Maybe, if we stretch just a bit, a year. And possibly even an era.

Twitter just bought podcasting platform Breaker, the app that took podcasting and made it social. And what began as a trend — Spotify buying podcast platforms Anchor and Gimlet in 2019 — is turning into a torrent as many of the other big players in technology are buying podcasts, podcasters, podcasting tools, and podcast publishing platforms.

Tech moves in eras.

There was the era of PCs. The era of search. The era of social, and the era of smartphones. None of these necessarily roll over and go away: like radio or TV or magazines, they adapt, morph, and persist as new eras and new paradigms take precedence. But each era focuses innovation and investment and attention in a new space.

Today podcasting is one of those spaces.

The deal, valued at $300 million, is the latest in a string of acquisitions as streaming platforms expand beyond music and video.

Podcast-listening has skyrocketed over the past couple of years. In fact, it’s quickly becoming one of the fastest-growing mediums, with forecasts predicting the number of podcast users to exceed 160 million by 2023.

Do you have a niche?
Podcasts that focus on a specific niche or subject matter tend to perform better and garner more regular listeners than those covering broad topics.

Do you have the time?
Although the best podcasts come off as being off-the-cuff conversations, the truth is that a lot of time and commitment are involved in bringing them to life.

Do you want to raise your profile or make money?
Podcasts can be great tools for raising your thought leadership profile, but if monetization is your primary goal, you will probably want to invest your time and money somewhere else.

The year that is coming to an end was a pivotal one in the development of podcasting as an industry. The major business models, players, and axes of power are coming into focus as the industry matures.

Prognostications about the future of podcasting often boil down to a simple question: will podcasting will end up looking more like digital music or digital television? In the music industry, people have access to the same enormous catalog of music (more or less), through several different services, either for a monthly subscription fee or free with ads. In television, there is no single place to get “all” TV shows; instead there’s a growing number of mostly paid subscription digital platforms with distinct (if slightly overlapping) subsets of the universe of content.

The events of the past year tell us that the answer to that question is some of each. Podcasting looks like it’s headed towards a two-tiered future, where the lower tier looks like YouTube or Spotify Free and the higher tier looks like Netflix  or Hulu.

Open podcasting is the foundation on which the entire industry was built: in short, an ecosystem that allows content creators to share their work with listeners everywhere, through all the applications and podcast players that exist.

The magic of podcasting is discovering a new show that you look forward to sharing with friends, or following one for so long that you feel like part of a family, and all of that is made possible by the open nature of the industry.

As per the research report titled Global Podcasting Market Size study, by Genre, by Format (Interviews, Panels, Solo, Conversational) and Regional Forecasts 2020-2027 available with Market Study Report LLC, global podcasting market is expected to witness unprecedented growth during 2020-2027.

According to the business intelligence report, emphasis among podcast production studios on the distribution and production of their content on audio platforms such as Spotify, coupled with emergence of high bandwidth, and personal digital assistants are augmenting the growth of global podcasting market size.

Increasing penetration of internet as well as smartphones, inclination towards audio and music content, growing acceptance of audio broadcasting content, and escalating demand for podcasts are stimulating the global podcasting market outlook. Citing an instance, the IDC (International Data Corporation) recorded shipment of around 369.8 million units of smartphones by vendors in the fourth quarter of 2019.

Leading players that define global podcasting industry trends are TuneIn Inc., Stitcher Radio, Spotify AB, SoundCloud, Entercom Communications Corporation, Pandora Media LLC, Megaphone LLC, iHeartMedia Inc., and Apple Inc.

On the contrary, storage space issues and high costs associated with podcasting are expected to impede the industry expansion throughout the analysis timeframe.

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotify’s catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

2020 has been a transformational year for many industries. For media and content creators, pivoting strategies is nothing new. With the emergence of OTT and other cord-cutting methods, television networks, movie theaters, and even traditional radio have been shifting for at least a decade.

With consumers demanding more content quicker, podcasting is taking over earbuds and smart speakers everywhere. Not surprisingly, podcast listening rose during the COVID-19 pandemic.  

Seventy-five percent of Americans know about podcasts, according to Edison Research. Digging deeper into the numbers, about 104 million Americans listen to podcasts monthly -- with the average listener streaming at least five hours of podcast content a week.  

While there may be close to 1.5 million podcasts out there, not all of them are in production. Do not let that discourage you from joining the podcasting revolution. Podcasting is one of the best ways to get your business message out there, no matter your niche.  

In April 2020, Apple Podcasts announced a milestone: Its catalogue featured one million podcasts. That might have reflected the COVID-triggered surge in podcasting last spring. With so many locked down at home, launching a podcast seemed like a good idea. Visions of stardom might have danced in their heads.

The other major presence in the podcast category, Spotify, went on an acquisition spree. That included the Joe Rogan podcast, with its 190 million downloads monthly. Forbes documents that the Rogan show made $30 million in 2019.

According to Podcast Insights, 155 million households in America have listened to podcasts. 45 percent of them have income over $75,000. The medium is mobile and smartphones drive usage.

What is missing in the audio space today are platforms that empower podcast makers to build membership communities — and make it easier for podcasters to sell their own subscriptions. Today’s biggest platforms are not designed to help podcasters build and strengthen their audiences and their communities.

What’s missing is the ability of a publisher to create rich interactive experiences and distribute that on any app or any smart speaker.

In the coming year, I have no doubt that the biggest podcasting stars will continue to see large paydays as tech platforms bid to buy them out. But unless podcasting platforms evolve, what we could be left with will resemble the big industrial radio oligopoly of the late 1990s, and the diversity and promise of podcasting could begin to disappear.

When the pandemic hit us, nobody anticipated the extent to which it would alter our lives. Just over a year ago, the coronavirus was spreading only in the unfamiliar region of China’s Hubei province. Today, every major country is reeling under its effects, with people trying to balance work, home and social wellbeing. While our routines remained restricted due to imposed limitations on movement, it has provided us additional time to spend at home.

Moreover, the work-from-home phenomenon has given employees the flexibility to accommodate the various facets of everyday life. People now have a myriad of options to pick and keep them entertained and connected to the world. Over the months since the initial lockdowns, there is a significant buzz, with reports suggesting a spike in mobile phone usage, online shopping, OTT video content and podcasting.

Podcasting is marketing. And companies have been using branded podcasts for a long time. But while many companies, big and small, have attempted using branded podcasts, not all of them have been equally successful.

Begin with a strategy
No matter what the nature of your business is, creating a branded podcast starts with a sound strategy. What are the objectives of your branded podcast? Who is it for, and what is the purpose behind creating it? These are the first questions we ask any brand before starting an engagement. Well-executed branded podcasts are not about just the podcast, but about everything from strategy to research to storytelling to distribution.

Amazon has long owned Audible, the audiobook titan that dabbles in podcasting, but only very recently began to work its way into the podcast arena. Just this September, Amazon Music launched podcasts, in an effort to boost one of the truly struggling arms of the company. For whatever reason, Amazon Music streaming has not been able to maintain a foothold as a competitor to Spotify for Apple Music, in the same way that Prime Video contends with other top video-streaming services.

As the COVID-19 pandemic complicates that exchange, several artists have found another way to connect. Launching podcasts that sweep the corners of their musical experience, they sound out their voices in fulfilling fashion.

Robin Anderson and Audra Sergel launched their Musicians Dish podcast in September. The show represents both a natural expression of their friendship and an extension of their concerns as freelance artists.

Whether recording on their own or collaborating, Anderson and Sergel nimbly blend elements of pop, jazz and musical theater. Each songwriter's work unites bold humor and deep sentiment — as does their podcast, which is irreverent and informed.

After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting.

Podcasts are an intimate medium that allow listeners to feel more connected to the host and engaged with the topic. Here are four best practices for how to make company podcasts effective and engaging for the long run:

1. Empower your team.
2. Provide consistent, accessible and digestible content.
3. Pay attention to feedback.
4. Put in the work.

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotifys catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

Anchor-hosted shows account for more consumption of third-party podcast content on Spotify than any other podcast hosting or distribution provider
Spotify says Anchor’s top five markets in 2020, by total number of shows, were the US, Brazil, Indonesia, Mexico, and Great Britain. In Indonesia, Spotify signed nine shows to become exclusives. Meanwhile, the fastest-growing markets, looking at the average monthly increase in new shows, are India, Mexico, Brazil, Argentina, and Indonesia. India accounts for nearly 40,000 Anchor-made shows and has been growing at an average of 22 percent month-over-month increase in 2020.

Music streaming companies have seen stellar growth in user numbers. We ask Morningstar equity analyst Neil Macker if the trend can continue.

Some of the key findings are, as you said, the music industry has rebounded because of simply the streaming industry itself. Music streaming has exploded over the last few years, and because of that, record labels have moved from a declining business in terms of revenue to a growth business over the last five years.

While most radio companies, outside the biggest in the industry, struggle to find a revenue generating podcast strategy, the number of consumers listening to podcasts continues to grow.

Monthly listening is up, weekly listening is up and the average podcast listener tunes into about 5 shows per week. The latest Infinite Dial stats show that about eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. And, 57% of the country have now listened to some kind of podcast.

The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background.

With podcasting on the rise the big question that remains for most radio stations around the country is how to make money at it. Unless you have a large enough network of shows, like the bigger radio companies, to be able to sell millions of downloads to advertisers and ad agencies, it takes a minimum of 25,000 downloads per show for an advertiser to even look at a show.

In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

According to Forbes, iTunes is a rank one website. Hence, any founder who is featured on a podcast with a description contributes to SEO ratings of the brand. Hence, podcasts can be an effective tool in boosting up page rankings. Listeners are increasing for podcast channels and 115 million people are expected to listen to podcasts per week.

1. Thou shall not do it for the money
2. Thou shall be a consumer
3. Thou shall reflect well on your brand
4. Thou shall be useful
5. Thou shall not be a salesperson
6. Thou shall get personal
7. Thou shall create a consistent format
8. Thou shall release episodes regularly
9. Thou shall be professional
10. Thou shall be sociable

The role of podcasts in the information ecosystem has gone largely unexamined. While alt-right figures have been increasingly chased off Facebook and Twitter, podcasting is shaping up as the next arena where the fight over questionable or dangerous content will play out. However, the problem of how to moderate audio content is proving thorny.

As podcasting grows in stature and revenue, its disinformation problem can’t be ignored.

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows digital marketers should pay attention to.

Podcasting is the new normal in digital marketing.

Experts are calling podcasting modern-day blogging.

Doubling in attendance from the previous year, Podfest March 2020 marked the 6th edition of the annual international event produced by Chris Krimitsos.

It also skated by the pre-pandemic shutdown as one of the last live events of 2020.

As you might recall, 2020 closed out with yet another flashy podcast acquisition. Right before the New Year, Amazon announced that it was buying Wondery for its Amazon Music service, where it will presumably be made to pump out original content rendered exclusively at some point to lure new users to the platform.

Illustrating how podcasting have captured the interest of people all over the globe in recent years, research company Grand View Research suggested that the global podcasting market size valued at USD 9.28 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2020 to 2027. During the pandemic, listeners worldwide are observed to be spending more time at home due to work-from-home and social distancing policies – changing the entire dynamics of the market for podcasts, which used to have a pre-pandemic target audience of people listening to broadcasts during their commute. The industry is now expected to grow with engaged listeners who are stuck indoors while working from home.

Podcasting Will Boost Your Network Like You Never Thought Possible

As you grow your audience, you’ll find that podcasting can become an incredible resource for expanding your network. I have had the opportunity to invite guests onto my own show, as well as appear as a guest speaker on several business-oriented podcasts.

These have given me the opportunity to meet and interact with several incredible entrepreneurs working in a wide range of business categories.

Having a podcast gives me a valid reason to reach out to other entrepreneurs who I admire. These are people I might not have been able to meet otherwise, and they have given me valuable insights that I have been able to apply to my own business endeavors.

TV meant to be responsive to the moment seemed distant. But podcasts, with the intimate production values, felt more immediate and relevant than ever before.

In a year otherwise defined by loss, one area of our lives has remained untouched; abundant, even. Movie theaters closed and blockbusters were delayed. Music and theater venues shuttered. But TV marched on. The number of original scripted shows dipped slightly, but international series and older shows arriving on the streaming platforms more than filled the void of shows canceled or delayed.

And yet, as the pandemic months piled up, TVs seeming imperviousness to the halt of all other cultural activities started seeming less like a virtue and more like a vice, like denial, like a dispatch from a faker world.

Podcasts exploded in 2020. People created nearly 900,000 new podcasts last year, according to Chartable, and hungry listeners couldn't get enough. Listenership in the U.S. grew 90%, and it grew even faster in other countries tracked by the podcast measurement company.

One thing that stood out in Chartables data is how dominant Spotify has become, thanks to its strategic podcasting acquisitions. And despite the ongoing consolidation in the industry, it may have built an insurmountable lead in most areas of podcasting from the creative, advertising, and listening sides of the equation.

Cuban shared his unique insights about the current and future state of  not just podcasting, but the entire media industry. We discussed both legacy media companies and independent creators.

Here are the main takeaways and my thoughts from our conversation:

1. Streaming is the future, and legacy companies need to get on  board in order to survive
2. These days, audio is just as competitive as video because the  barrier to entry is lower and there's no pressure to look nice
3. As new technology emerges, media will continue to evolve — and creators must keep up

Any summation of the past year begins and ends with COVID, even if we’re just talking about podcasts. Given everything that’s happened, how can it not?

We had just a little over two months of expected life in 2020 before counties across the United States started implementing initial lockdown measures, drastically altering the shape of everyday activity. Movement was scaled down, businesses were shuttered, and a great cloud of uncertainty descended upon the populace as this massive and utterly terrifying thing unfolded all around us.

These five questions can help you decide whether a show of your own is the way to go.

1. Where does this fit in my strategy?
2. Can I add value with a show?
3. Do I have a content marketing strategy to plan this show?
4. Do I have the resources to devote to this show?
5. Can I bring in quality guests?

Podcast coverage has a peculiar history. Whether fueled by wishful thinking or impatience, the media’s takes on the format often come in fits and starts. Many outlets have declared podcasts the next big thing over the years, and there’s been a lot of discourse surrounding podcastings perceived booms, busts, and even blips. Commonly pegged to the seemingly never-ending stream of new shows, discussions of the golden age” or peak of podcasts are regularly had. Articles compare the podcast boom to the Wild West and the American gold rush. It is all very amusing. And, when compiled, all of this breathless coverage reveals just how difficult it is to capture something with a community ethos through an industry lens. Here we celebrate podcasting’s sweet 16 with a look back at some of the more excited articles — including our own — from the early days.

For those of us who are iPhone users, I asked Jimmy Atkinson at Edu-Tastic to share a list similar to the one I posted for you yesterday but for the iPhone. Here it is! (The link to the webpage is: http://toponlineuniversityreviews.com/2009/25-essential-free-iphone-apps-for-lifelong-learners/

by Miranda on July 14, 2009

Article by Guest Blog Contributor Karen Schweitzer.

Are you an instructor or trainer looking for new ways to entertain and engage your students online? The Internet is loaded with free tools, blogs, and informational sites that are designed to aid and improve your courses. Here is a list of 20 free eLearning and training resources worth checking out:

Tools

• CourseLab - CourseLab offers a free eLearning authoring tool that can be used to effectively create web-based training. Some of the features users will find with this system include layout, editing, rich-media support, rapid development, testing, and interactivity.
• MyiCourse - Instructors can use this site to create free online courses or universities for educational material. MyiCourse gives users the ability to create public or private courses on just about anything.
• Utilium - Utilium is a free beta site that provides instructors with the tools they need for organizing and sharing learning materials. This site makes it easy to inspire and engage students through videos, articles, podcasts, and other rich sources.
• Prezi - Prezi is a unique presentation tool that uses zooming technology instead of slides. With Prezi your ideas flow freely on a stage that can be zoomed in on and out of for further explanation.
• Yugma - This free online conferencing tool makes it easy to host web conferences and online meetings. With Yugma Free, users can share their desktop with up to 20 attendees.
• Open Huddle - Open Huddle is a beta site for presenting or instructing people online. This site provides you with files, video, audio, chat, and drawing boards for interacting and collaborating with your students.
• Campfire - Campfire can be used for online group chat and education. This site allows users to instantly create password-protected chat rooms for collaborating and working out important questions. Campfire comes at a cost, but users can try it free for 30 days.
• Slideshare - Slideshare provides a way to upload and share presentations. Once the presentations are uploaded, they can be shared privately or publicly and work well for webinars.
• SourceForge - This site provides a free authoring application that can be used to assist instructors in creating free eLearning seminars. SourceForge employs the eXeLearning tool which provides the ability to publish web content without knowing HTML or XML markup.
• ClassMarker - ClassMarker features a free way for instructors or presenters to test students online. Simply sign up for a free account for access to an array a quiz creating materials. The quizzes can even be linked directly to websites or emails.

Blogs

• eLearningLearning - eLearningLearning is an online community blog dedicated to organizing and collecting material about eLearning. Within this blog, users can find information about eLearning technology and media, events, and ideas.
• eLearning Technology - eLearning Technology is a blog that provides information and resources on the latest in the business of learning. Just a few of the concepts discussed in this blog include trends, software, rapid eLearning tools, and open source eLearning.
• eLearningSpace - The eLearningSpace blog offers information, knowledge, and networks that are specifically designed for eLearning instructors.
• Corporate eLearning Strategies and Development - This blog provides information that explores technology for eLearning. Within this blog, instructors can find resources, ideas, technology, and more.
• Thoughts from Training Time - This blog deals with the issues and ideas that can be found in corporate and government training.

Informational Sites

• eLearningPost - The eLearningPost site provides blogs and articles that instructors and trainers can use for information. Within this site, users can explore views, news, and stories that surround eLearning, corporate training, instructional design, and much more.
• eLearning Magazine - eLearning Magazine offers a free place for instructors and trainers to find a wealth of information through articles, reviews, case studies, and more. This public information center is also an excellent place to find forums and exchange ideas with others.
• Web-Based Training Information Center - This free info center provides information and resources on web-based training trends, surveys, and more.
• Learning Circuits - Learning Circuits is a free informational site from the ASTD. The goal of this site is to provide a large database of eLearning and training knowledge as well as efficient training technology.
• BusinessBalls.com - BusinessBalls.com provides free materials, exercises, tools, ideas, and templates that instructors and other eLearning professionals may find helpful.

Guest Blog Contributor By-line:

This post is from education writer Karen Schweitzer. Karen is with the About.com Guide to Business School. She also writes for OnlineCollege.org, an accredited online college resource.

11. Speeek!: Contains over 1,500 useful phrases while traveling overseas. By simply talking into your iPhone in English, Speeek! will find the phrase and speak it in Chinese.
12. Events Finder: Provides events from multiple event sources, such as Upcoming, Eventbrite, and TicketStumbler, all in one application.
13. iSayHello: Speak German, English, French, Portuguese, Italian, Spanish or Polish. Choose your language course and off you go with the language travel guide. This easy-to-use talking travel dictionary with superb audio output is more of a vocabulary trainer and dictionary than a translation program.
14. New York on Tap: New York on Tap was designed to help people find great bars in New York City. It’ll also help you locate the nearest subway and help you figure out where to go next.
15. Payless Car Rental: Rent a Car using your iPhone. Travelers can view, modify, or cancel their reservation using the iPhone. "Call to Book" button connects the customer directly to Payless Car Rental’s call center.
16. Bell Hop: Find photos, information, rates and more on this fast, easy-to-use lodging mobile search.
17. London Travel Guide: Packed full of cool features our London Travel Guides are everything you that would expect from an electronic tour guide, only it’s free.
18. Good Food: GoodFood by Goodrec is the best way to find great places to eat! See what other users love and hate.
19. TripIt: Use your iPhone to access your TripIt itineraries whether you’re online, offline or in airplane mode. TripIt is the best way to organize and share your travel plans. Forward your travel confirmation emails to plans@tripit.com, and TripIt automatically creates a master itinerary for your trip, with detailed information about flights, hotels, rental cars and much more. It also includes maps, driving directions and local weather.
20. SushiGuru: Take SushiGuru with you to sound like a pro when you order sushi. SushiGuru provides you with a searchable database of over 200 entries of Japanese and English names of sushi and sushi rolls.

21. Art. Learn all about great artists and their works with this factbook app that also lets you quiz yourself to see how much you are learning.
22. Art Gallery Premium. With over 7,500 works of art in their database, you can bring up your favorite famous work of art on your iPhone or browse to learn about artists you might not know.
23. Art Envi Deluxe. Like having a giant museum in your phone, this app contains works by famous artists as well as specialized categories such as Japanese art.
24. Kaleido. While not high on boosting knowledge, any art lover will appreciate taking photos and creating kaleidoscope effects with them.
25. Photo Lab Daily. This free version allow you to take a photo with your iPhone and once a day you can use the Photo Lab tools to enhance your photos. There is a version available for a fee if you want to do more than one a day.
26. MyPaint Free. Finger paint on a blank canvas or use one of your photos from your photo roll to find your artistic talent with this app.
27. Pencil Pusher. This app allows you to draw as if with a pencil. Write, erase, choose from a variety of backgrounds, choose colors, and more.
28. Bonsai. Learn the traditional art of bonsai care with this app that provides you the opportunity to adjust water, trim the tree, and monitor its overall health.

29. Taber’s Medical Dictionary. Touting 30% more medical terms than other medical dictionaries, this one offers definitions, photos, Patient Care Statements, and more.
30. Registered Nurse. Any nurse studying for the NCLEX exam will love this app that provides a practice exam that tests you in over 20 different subjects.
31. Normal Lab Values. Medical professionals or anyone interested in learning more about laboratory results will appreciate having normal values readily available.
32. Medical Drugs. This app provides detailed information on hundreds of pharmaceutical medications.
33. Diagnosaurus DDx. With over 1,000 diagnoses, anyone can perform differential diagnosis quickly and easily with this app.
34. MedCards. This app replaces the laminated cards physicians carry around and also allows anyone interested in learning to have instant reference to such things as EKG values, Mental Status Exam guide, Snellen chart, and more.
35. MedAbbreviations. Get over 13,000 medical abbreviations with definitions, explanations, a search feature, and more.
36. Skyscape Medical Resources. Find all kinds of medical information such as drug information, evidence-based clinical information, medical calculator, and a med-alert based on a specialty of your choosing.
37. Human Atlas. Geared for medical professionals, patients, and consumers, get a 3D explanation along with over 150 common medical treatments and conditions.
38. Medical Exam. Whether you are studying for your medical exam or just want to have a profound knowledge of medicine, this app helps you learn from 14 different categories.

39. Where to Golf: Gives golfers all the information about a golf course and how to get there. Whether on business, on vacation or in your home town, you’re only a touch away from finding the course you’re looking for.
40. Tetris: Take Tetris for a spin on your iPhone and iPod Touch to experience new twists and enhanced graphics. Drag, Flick and Poke your way through 15 challenging levels.
41. Sudoku: This application has more than 10,000 puzzles. So enjoy one of America’s favorite games, but try to get some work done, too.
42. Crossword: This is a very thorough Crossword application with various levels of difficulty.
43. Word Warp: Make words out of the six jumbled letters provided at each game’s start.
44. Cube Runner: Think eSnakei for current generation telephones. Boatloads of fun, just don’t run your boat into the cubes.
45. Topple: Topple is a quick, tower building game that is theoretically simple yet surprisingly addictive.
46. Trism: A little bit like Bejeweled meets Tetris, Trism stands alone as a distinctive, fun and brain-taxing challenge.
47. Wurdle: a Boggle-like word game available in the iTunes app store. The game is jammed-packed with features, challenging, and most of all, it’s fun.
48. 400 Free iPhone Games: The perfect cure for boredom. This go-to site has 400 free games, from logic cames to old-school arcade games.

49. USA Factbook Free: This reference packet is great for anyone in a civics, history or political science course that covers the U.S. Access key documents, lists of the flags, state capitals and other stats.
50. Stars: Anatomy students can use this tool as a resource when studying constellations.
51. The Chemical Tough: Lite Edition: View the periodic table when you download this free app.
52. Formulas Free: This app brings you free calculus formulas.
53. iQuotations: Look up quotes to use in papers or just as general inspiration.
54. Math Ref Free: Get free reference packs for geometry, algebra, trig, derivatives and more.
55. AllTheCountries: Get facts about literacy rate, economy, population, area and more for every country.
56. Your Rights: Use this app for political science courses or just as backup when you get into trouble at school.
57. iTranslator: Study abroad students and panicked foreign language students can use this tool to connect to Google Translator, Babel Fish or Free Translation.
58. Quickpedia Lite: This app makes it easier and faster to use Wikipedia.

59. Jourist Visual PhraseBook English. Use this visual aid with 20 different languages to help you show the person what you mean. It also include the written phrase in both English and your target language.
60. iTranslate Ultimate. Translate words between English, Spanish, German, French, and Italian, then have the words repeated back to you in the target language with this app.
61. Translator with Voice. Get translations in 34 different languages with voice support on most of them.
62. DragonDian. Use this dictionary to draw Chinese characters to quickly and easily find an English translation.
63. WordPower Lite – Italian. This free app gives you one Italian word a day to practice and master by listening to audio, recording and playing back your own voice, and using flashcards.
64. iSpeak Spanish. Translate between Spanish and English with this app that also allows you to hear words spoken in high quality English and Spanish voices.
65. Gengo Flashcards – French. This app uses visual cues and the voices of native French speakers with flashcards to help you learn French. Take a picture of any object, then add the French and English words to it, and you have created your own flashcard to add to the stack.
66. Lonely Planet Japanese Phrasebook. Whether traveling or learning Japanese, use this app to get over 600 written and spoken Japanese phrases.
67. Byki German. Learn German in no time with this app that includes native speakers, quizzes, and a phrasebook.
68. WordPower – Thai. Listen to 2000 Thai words for proper pronunciation and see the words and phrases in three versions–original Thai, Romanized, and English.

69. Inquisitor: This super fast search tool also makes suggestions for your searches.
70. Last.fm: Search music, artists and more with Last.fm for the iPhone.
71. Repairpal: This app will help you find auto repair shop and support.
72. Job Search: Indeed.com’s search application lets you find jobs by location and job description.
73. SearchMe: SearchMe is a new way to search the web on your phone. Unlike all other search engines that return a bunch of links, SearchMe lets you see a "coverflow" of pages that match your search results.
74. U.S. Historical Documents: U.S. Historical Documents contains over 100 of the most influential documents in U.S. history and they will be stored directly on your iPhone/iTouch. Quickly and easily find any text from any document with the fastest and most powerful search engine available on the iPhone.
75. 3GPS OS 3.0: 3GPS OS 3.0 tells you how fast, high and where you are. Whether you’re climbing a hill, touring or running a marathon, with 3GPS OS 3.0 your iPhone shows your current altitude, speed and course.

MBA courses are full of all sorts of people at varying stages of their lives. There are those who start head strong right after completing their undergrad, while others wait a couple of years before re-immersing themselves in their studies. Then there are those who wait even longer—10-15 years sometimes—before heading back to school and hitting the books.

For several years, employers have tried to develop "relevant" and creative ways to successfully train new employees. After all, employees are more likely to pay attention to training videos and seminars if they can actually relate to the content. While there have been some pretty outrageous attempts over the years—just take a look at the 1989 Wendy's training (music) video designed to instruct new hires how to properly pour coffee—some of the methods do work.

When it comes to human organs, none is quite so mysterious as the brain. For centuries, humans have had numerous misconceptions and misunderstandings about how the organ works, grows, and shapes our ability to learn and develop. While we still have a long way to go before we truly unravel all the mysteries the brain has to offer, scientists have been making some major breakthroughs that have gone a long way in explaining both how the brain functions and how we use it to organize, recall, and acquire new information. Here, we list just a few of the biggest and most impactful of these breakthroughs that have contributed to our understanding of the science of learning.

1. More information doesn’t mean more learning.

   
   The brain is equipped to tackle a pretty hefty load of information and sensory input, but there is a point at which the brain becomes overwhelmed, an effect scientists call cognitive overload. While our brains do appreciate new and novel information, as we’ll discuss later, when there is too much of it we become overwhelmed as our minds simply can’t divide our attention between all the different elements vying for it. This term has become a major talking point in criticisms of multi-tasking and in the modern information-saturated online sphere, but the discovery of this cognitive phenomenon also has major implications for education. In order to reduce mental noise, teachers have had to take new approaches to presenting material, using techniques like chunking, focusing on past experiences, and eliminating non-essential elements to help students remember a large body of information.

2. The brain is a highly dynamic organ.

   
   Until the past few decades, people believed that the connections between the neurons in your brain were fixed by the time you were a teenager, and perhaps even earlier. One of the biggest breakthroughs in understanding the science of learning happened when scientists began to realize that this just wasn’t the case. In fact, the brain’s wiring can change at any age and it can grow new neurons and adapt to new situations, though the rate at which this happens does slow with age. This phenomenon is called neuroplasticity, and it has had major ramifications in our understanding of how the brain works and how we can use that understanding to improve learning outcomes.

3. Emotion influences the ability to learn.

   
   The ability to learn, retain, and use information isn’t just based on our raw IQs. Over the past few decades it has become increasingly clear that how we feel and our overall emotional state can have a major impact on how well we can learn new things. Educational situations where students feel stressed, shamed, or just uncomfortable can actually make it more difficult for them to learn, increasing negative emotions and sparking a vicious cycle that may leave some children reluctant to attend class. Research is revealing why, as the emotional part of the brain, the limbic system has the ability to open up or shut off access to learning and memory. When under stress or anxiety, the brain blocks access to higher processing and stops forming new connections, making it difficult or impossible to learn. It may seem like common sense that classrooms should be welcoming, non-stressful environments, but different students have different triggers for negative emotional states, making it key for educators to watch for signs that indicate this in students.

4. Mistakes are an essential part of learning.

   
   Failure is a dirty word in most aspects of modern American society, but when it comes to the science of learning, research shows that they’re essential. A recent study found that students performed better in school and felt more confident when they were told that failure was a normal part of learning, bolstering a growing body of research that suggests much of the same. Much like it takes multiple tries to get the hang of riding a bike or completing an acrobatic feat, it can also take multiple tries to master an academic task. Neuroscience research suggests that the best way to learn something new isn’t to focus on mistakes but instead to concentrate on how to do a task correctly. Focusing on the error only reinforces the existing incorrect neural pathway, and will increase the chance that the mistake will be made again. A new pathway has to be built, which means abandoning the old one and letting go of that mistake. This idea has formed the basis for a growing debate about education in American schools, which many believe doesn’t allow children to embrace creativity and problem solving as they are too focused on memorization and test scores.

5. The brain needs novelty.

   
   Turns out boredom really can kill you, or at least your will to pay attention and learn. Repetition may have its place in learning, but what the brain really craves is novelty. Researchers have found that novelty causes the dopamine system in the brain to become activated, sending the chemical throughout the brain. While we often regard dopamine as the “feel good” chemical, scientists have shown that it actually plays a much bigger role, encouraging feelings of motivation and prompting the brain to learn about these new and novel stimuli. This breakthrough has led to some major changes in how we think about learning, and has motivated many schools to embrace learning methods that cater to our brains’ need for new and different experiences.

6. There are no learning styles.

   
   What kind of learner are you? Chances are good that at some point during your educational career someone labeled you as a particular type of learner, either visual, auditory, or kinesthetic. This idea that there are distinct types of learners who learn best with certain assortment of stimuli has been showing up in education and brain science for decades, but recent studies have shown that this idea really doesn’t hold much water. Students may have preferences for how they learn, but when put to the test, students were found to have equivalent levels of learning regardless of how information is presented. Attention to the individual talents, preferences, and abilities of students, which helps to cater to the emotional and social needs of students and improves their ability to learn, is more important than styles (of which there have been 71 different models over the past few decades).

7. Brains operate on the “use it or lose it” principle.

   
   There’s a reason that you forget how to speak a language or work out a trigonometry problem if you don’t use those skills on a regular basis. Information in the brain that isn’t used is often lost, as neural pathways are weakened over time. Research has found that the brain generates more cells than it needs, with those that receive both chemical and electrical stimuli surviving and the rest dying off. The brain has to receive regular stimulation through a given pathway in the brain to sustain those cells, which is why lifelong learning is so important to brain health. These findings also have implications for vacations in K-12 education as well, as students who don’t get intellectual stimulation over the summer are much more likely to forget important skills in reading and math when they return to class.

8. Learning is social.

   
   While some select individuals may learn well cloistered in a library with a stack of books, the majority of people need a social environment to maximize their learning. Research has found that from infancy on, people learn better through social cues, much more easily recalling and emulating the actions or words of another human. Aside from social cues, socialization has been shown to have other learning benefits. Peer collaboration offers students access to a diverse array of experiences and requires the use of nearly all the body’s senses, which in turn creates greater activation throughout the brain and enhances long-term memory. Group work, especially when it capitalizes on the strengths of its members, may be more beneficial than many realize, both for teachers and their students.

9. Learning is best when innate abilities are capitalized on.

   
   All of us, from the time we are born, possess innate abilities to see and hear patterns, something that psychologists doubted was true for decades but that we now know to be the case. Research suggests that reinforcing those innate capabilities by teaching patterns early on may actually help kids learn more and sharpen their brains. Aside from being able to see and hear patterns, the human mind has a number of innate abilities (the ability to learn a language, for instance) that when capitalized on in the right way, can help make learning any concept, even one that is abstract, much easier. Combining these innate abilities with structured practice, repetition, and training can help make new ideas and concepts “stick” and make more sense.

10. Learning can change brain structure.

    
    Brain structure and function are intertwined, and you can’t improve one without taking the other into consideration. Yet, in years past, most ideas about learning ignored ways that the brain’s structure itself could be modified, instead focusing on brain function or the brain’s output. The reality is that brain function can only be changed through changing brain structure, which is actually less complicated than it sounds. For example, brain cells fired up during both perception and action overlap in people, and lessons that engage both allow students to more easily identify with their teachers and to learn concepts more quickly, as their brain cells are getting twice the attention and workout. In fact, any new information, if used enough, can modify the structure of the brain, something educators and neuroscientists are just starting to fully explore. 

It’s not every employee’s favorite task but it’s time for your online training course and you would rather sift through your emails than make the time to log on. But you know you have to get it done. Don’t let other work distractions get in the way of your course; here are 5 tricks to stay focused:

Schedule it: Depending on how long your online course is, schedule it into your calendar and set a reminder. Making time for it, instead of just finding the time, will help you actually complete the work. Adjust your day accordingly to fit around your training course.

Time it: Choose to take the course during your lightest time of the day and when you are most ready to work. Typically the first two hours after lunch or when you first arrive at work are good times. 

Close your door: Don’t be afraid to close your door and post a ‘do not disturb’ sign. Keeping your door closed will deter people from walking into your office and distracting you.

Log off: Log off your email and any other websites that are distracting, including your company's internal instant message application. Log off and stay off until your course is complete.

Turn off notifications: Turn your phone ringer off on both your cell phone and work phone until you complete your course. You can even turn off your email notifications to help you remain on task.

As more and more people desire flexibility while getting their education so they can keep their full-time jobs or raise their family, many are pursuing online programs. Though some people are skeptical about their effectiveness, online programs have mastered the use of technology to ensure that students have easy access to learning. That said, there are a few techniques employers can use from online programs that can help during new hire training, especially for remote workers.  Let’s take a look at these techniques.