po

Should You Pay To Display Your Book At BookExpo? (Short Answer: No)


Posted by Victoria Strauss for Writer Beware®

BookExpo (formerly known as BookExpo America, but still referred to as BEA) is the US's leading publishing industry event. Attended by publishers, agents, booksellers, retailers, librarians, and people and companies from all aspects of the book trade, it's an opportunity for industry professionals to network, do business, and learn about new trends, titles, and opportunities in the book world.

Although BEA doesn't happen until May 27 this year, it's not too soon for industry professionals to begin planning for attendance. It's also not too soon for authors to start receiving solicitations--by phone and by email--to buy expensive services and packages that supposedly will give their books visibility at the fair.

Here's what author and editor Jane Friedman has to say about paying to display at BEA. (Jane's website is an amazingly comprehensive and useful resource on all aspects of writing and publishing; you should definitely bookmark it.)
Aside from the Author Market [a designated area of the exhibit floor where self-published authors can buy display space], there are a handful of opportunities for authors to get visibility for their work at BEA. As far as I’m concerned—as someone who attended this show for 10 years, mainly as an editor with a traditional publishing house—it is not worth the investment. Here’s why.

The emphasis of the show is on traditional publishing, rights sales and pre-publication marketing, and does not favor indie title promotion. It is a New York industry event where traditional publishing insiders talk to other traditional publishing insiders. Yes, there are librarians and booksellers, but they’re rarely paying attention to the places where an indie book may be showcased or promoted.

Nobody is going to notice your book there. Your book is likely to be promoted with many other books, with no way of attracting attention even if someone did pause for a second within 50 feet of your book. Imagine setting a copy of your book down in the world’s largest book fair, and expecting someone to not only notice it, but be entranced by it so much they can ignore 10,000 other things happening at the same time.

If you—the author—are not present to advocate for it, your book doesn’t stand a chance. Services that offer to promote your book at BEA are rarely, if ever, hand-selling or promoting your book in a meaningful way. But they will be happy to cash your check and say that your book had a “presence” at BEA. If you want to satisfy your ego, go ahead. But it’s not going to lead to meaningful sales. (I challenge anyone in the comments to provide evidence that a self-published book gained traction at BEA because the author paid a fee to secure placement—and the author was not present.)
I'll add a fourth consideration: You will likely be hugely overcharged, especially by companies that sell book fair packages, or re-sell the exhibit services of others.

SOLICITATIONS YOU MAY ENCOUNTER


1. You may already have received an email from the Combined Book Exhibit's New Title Showcase. The CBE, an area of standing bookshelves outside the entrance to the BEA display floor, offers display packages for a few hundred dollars. For a few hundred more, you can buy an ad in its catalog; for many hundreds more, you can buy an autographing session.

Your book will be placed on a shelf with hundreds of others, in no particular order: there are no separate areas for genres, for instance. I've attended BEA many times, and the CBE is often completely deserted, with not a customer or a staff person in sight. I've never seen more than a handful of people browsing it at any one time. There is definitely no handselling involved.

A number of predatory marketing companies re-sell CBE services for enormous markups. The CBE is aware of this, and has posted a warning on its website (it's no coincidence that all the companies named in the warning appear on the scam list in the sidebar of this blog).

2. If you've chosen an assisted self-publishing company, you may be encouraged to buy presence in their BEA booth.

The Author Solutions imprints sell BEA as part of a package that includes several fairs and costs nearly $3,000. (What do you get for that? Basically, a spot on a shelf, higglety-pigglety in among an unknown number of other books by writers no one has heard of). Xulon Press sells BEA on its own, but with multiple options for spending big bucks, from shelf space only ($599) to a "Boutique High Top Table with 30 Books" ($1,999--do you get to take the table home?).

Outskirts Press re-sells CBE services--for over $150 more than you'd pay if you dealt with CBE directly.

3. Vanity publishers (yes, vanity publishers do attend and display at BEA and other fairs) may offer their authors the "opportunity" for BEA presence--at extra (possibly significantly extra) cost.

Here's my post about SterlingHouse, a vanity publisher that is now defunct but in its heyday charged its authors as much as $9,500 for BEA display of their books, signings, and other perks. (As Jane indicates above, being present to advocate for your book may make a difference--but $9,500 worth? Even if the author sold all 150 books included in the package, they wouldn't come close to making that money back.)

Here's one of the many BEA-related solicitations with which the late, unlamented PublishAmerica bombarded its authors:


4. Some unscrupulous literary agents sell slots in catalogs or portfolios that they claim to bring to BEA, supposedly to market to publishers.

Examples of this scheme that I've seen involve fees of anywhere from $150 to four figures (here's one that charges $300). If your agent is the kind of agent who exploits clients in this way, they are not the kind of agent who has contacts with publishers.

This sort of thing is far less common than it used to be, thank goodness (there are fewer literary agent scams in general, thanks to self-publishing and the many small presses that deal directly with authors), but it's still a ripoff. Don't do it.

5. The most aggressive solicitations--especially by phone--come from unscrupulous or scammy marketing companies.

Services run from the basic--a spot on a shelf in a not-always-very-professional-looking display area (you have to supply the book)--to basic with perks--mostly junk marketing, like press releases, a listing in the company's proprietary magazine, and a "post fair fulfillment report"--to elaborate packages that include an autographing session.

Prices I've seen range from $750 for shelf space only, to mid-four figures for signing packages. For instance, here's Stonewall Press's deluxe offering, which doesn't even include author presence. Note the effort to create faux urgency by pretending that space is limited.


Looking for a bargain? AuthorCentrix is a tad more economical--here are its 2019 BEA packages. The "standard" doesn't include a badge, which would add around $400 to the total.


BOOK FAIR RIPOFFS AREN'T LIMITED TO BEA

Multiple predatory marketing companies and PR services hawk book fair presence to authors. It's one of the most common marketing solicitations you'll receive. Why? Because it's insanely lucrative--for the predator.

The photo below is last year's BEA booth for publishing and marketing scammer URLink Print and Media.


More than 100 books can be counted in this photo. All the authors have paid to be there. URLink also sells ad space in a 50-page catalog, with most of the pages listing eight book per page. Writers have bought the banners shown in the photo, and others have paid to host signings. Still others have bought ads and features in URLink's fake magazine, Harbinger Postwhich sits in piles on a table on the off chance someone picks one up.

The minimum cost for any of these "services" is several hundred dollars, with more elaborate packages running into the mid-four figures (see the examples above). From one book fair, a company like URLink can gross well over $100,000--a considerable profit, even taking into account the cost of booth rental, travel, and badges. Now multiply that by multiple book fairs attended per year.

The Miami Book Fair, which along with BEA is one of the fairs most frequently targeted by marketing scammers, appears to be aware of the exploitation, and provides a warning.

THE TAKEAWAY

My feeling about book fairs is the same as Jane Friedman's: book fairs are not the best place for authors to self-promote. If you do decide to attend, do it with the aim of learning and having fun--not getting "discovered"--and don't pay someone else to take you or your books there. At best, you'll get little return on your money. At worst, you'll be ripped off.







po

Let’s channel the power of #MeToo to the polls today

The past year has seen mounting consciousness of issues of violence, harassment and targeted abuse of women due to the #MeToo movement, which has led to accountability for several powerful men accused of abusing women, and greater awareness of women’s day-to-day experiences. And yet, as alleged sexual abuser Brett Kavanaugh’s confirmation to the Supreme Court […]




po

Proposed Title IX Changes Favor Accused Rapists and Harm Survivors

Last week, Education Secretary Betsy DeVos released long-awaited proposed Title IX policy changes. The policy proposals came after more than a year of promises to strengthen the rights of students accused of sexual violence on college campuses, and DeVos certainly did not disappoint the Trump administration’s growing base of rape apologists. The Trump administration’s changes […]




po

The human rights of marginalized groups are more than just “identity politics”

Last month, Senator Bernie Sanders spoke in a notably all-white panel at a Sanders Institute conference, and reiterated a frequent talking point of his, as well as many in his sect of often white, male progressive thinkers who reject what they call “identity politics” and “social issues.” According to Sanders, the experiences of rural Trump […]




po

What Backlash Against “Political Correctness” is Really About

The last few weeks have seen Virginia racked by government scandals, including Democratic Gov. Ralph Northam and Attorney General Mark Herring’s histories with blackface, and allegations of sexual assault against Lt. Gov. Justin Fairfax. Democratic Party leadership has since swiftly called for the resignations of Northam and Fairfax — demands that some on both sides of the aisle […]




po

Radio Free Burrito Presents: A Modest Proposal by Jonathan Swift

A Modest Proposal is brilliant, biting, hilarious satire, that is as horrifyingly relevant in 2020 as it was in 1729. This reads like one of those brilliant editorials from The […]




po

Office Politics

It's my birthday! I'm OLDER




po

Popping Off

Hehehe




po

Positively Boschian




po

Poofy Boy




po

The Great Hall of Poets

Welcome to The Great Hall of Poets, our regular monthly feature showcasing the talent of Middle-earth fans. Each month we will feature a small selection of the poems submitted, but we hope you will read all of the poems that we have received here in our Great Hall of Poets. So come and join us by […]




po

Hedge fund manager apologizes for wiping saliva on Hong Kong metro rail

A hedge fund manager in Hong Kong has publicly apologised after a parody video of him licking his finger and wiping it on a hand rail in a metro car went viral, sparking anger in the city which is grappling to contain an outbreak of the new coronavirus.




po

Five-year-old stopped on U.S. highway wanted to buy Lamborghini, police say

A trooper stopping a car with a suspected "impaired driver" on a U.S. highway on Monday was bemused to find a 5-year-old in the driver's seat, the Utah Highway Patrol tweeted.




po

FLAMING PEA PODS I SAY

May is "Homeschooling Awareness Month", parents, which I'm sure you'll find as deliciously ironic as I do... by maybe next August.

Here's one from every home-schooled kid to their parent/teachers right now:

SORRY

Also maybe focus on spelling and grammar this week?

 And here's one from every homeschooling parent to their kids after you all survive the rest of the school year:

 Jejus is so proud of y'all.

If you're feeling left out, don't worry; it's also "Flexible Work Arrangement Week" (BAHAHAHAHAAA) and Mental Health Month, which at the moment go together like two peas in a pod. That's on fire.

“This is fine.”

“EEEEEEEEEEEEEEEEEEEEEEE”

[...]

I don't actually know what that is, but it sure seems ominous.

I'm glad at least one baker understands the importance of talking things out through all this:

Advantages of cake therapy:

1) Cake doesn't judge

2) Cake always listens

3) Cake tastes delicious when your session time is up

Or hey, let the cake do the talking for you!

If you don't identify with this right now you're either not quarantined with anyone, or yesterday you were the annoying one. :p

Thanks to Kendra W., Jan M., Lesley G., Renee R., Megan W., Leigh M., & Hank C. for proving all snarky house notes should be made using cake.

*****

Speaking of house notes, whether you're feeling snarky or sweet, this listing has funny note options for just about every conceivable situation:

Nifty Note Pads

Each pad has 50 tear-off sheets, and the checkbox options are a riot to read through.

*****

And from my other blog, Epbot:




po

Metapost: As the seasons change (?), the COTWs continue

Comics Curmudgeon readers! Do you love this blog and yearn for a novel written by its creator? Well, good news: Josh Fruhlinger's The Enthusiast is that novel! It's even about newspaper comic strips, partly. Check it out! Hey y’all: it’s your comment … of … the WEEK! “If we do have to accept a more […]





po

sweet potato salad with pepita dressing

Good morning and apologies in advance, as I’m again one of those loathsome (that if, if you were shivering somewhere) people who just returned from the beach, where we went on vacation last week because our kids were off from school and we didn’t see why they should have all the fun. Around me were turquoise waves, glittering with sunlight, lapping gently at the silky white-sanded shore and there were no children having tantrums or whining because this was a magical place — and at some of those things are true. However, as will always happen on vacation, while we had some enviable tacos and aguachiles, I was only a few days in when I started to fiercely miss home-cooked food, most especially this salad I’d made the week before.

Read more »




po

crispy crumbled potatoes

My love of french fries is vast and welldocumented — preferably in a golden, crisp and glittering-with-fine-salt heap with some aioli, an artichoke or oysters and ice-cold, very dry champagne, outside at a bustling cafe in a life that seems a bit distant right now — so I hope you will take this statement with the utmost gravitas when I say that these crispy potatoes are as good as, if not better, than fries.

Read more »




po

Rainbows and Lollipops – DORK TOWER 16.04.20

  Dork Tower is 100% reader supported.  Join the Army of Dorkness today, and help bring more Dork Tower to the world! By becoming a Dork Tower Patreon backer, you get our everlasting gratitude (and also swag, commentary, bonus strips, and even more swag), but, critically, you’ll help us reach our next goal – three comics a week! […]




po

How to support the best British nail brands | Sali Hughes

We can lend a shaky hand to the struggling salon sector as we file and paint during lockdown

Sales of nail polish are up 24% since lockdown began, mostly because no one can visit salons for the long-lasting UV-cured lacquers that dominate the modern industry but also, I’m convinced, because we suddenly have way more time and inclination to bother.

It may be one minuscule piece of good fortune in this crisis, but we can also lend a shaky hand to the struggling salon sector as we file and paint.

Continue reading...




po

From chickpeas to savoury porridge: Yotam Ottolenghi's thrifty recipes

A weekday lunch of braised chickpeas, a savoury brunch porridge and a grown-up take on rice pudding

The world has seen more than its fair share of closed doors lately – shops, restaurants, the barber, your neighbours’ – but that has, in turn, led to the opening of some others.

And if there is one door that has swung wide open in recent weeks, it’s the one that leads into the kitchen. From the keenest of cooks to the humblest of beginners, the kitchen has provided us all with the one thing we’ve been missing the most: freedom.

Continue reading...




po

No posh bread, no fancy cheese and certainly no mayo: the seven unwritten rules of eating baked beans

From that initial cold forkful to just the right amount of cheese, we’ve settled it – this is how you should be enjoying your beans

Forget whether the dress was blue or white, or if there was room for Jack on that floating debris – the most heated debates of our generation revolve around food. Does the jam or cream go on a scone first (and how do you pronounce scone)? Does pineapple belong on a pizza? And should your Heinz ketchup be kept in the fridge? (For the record: jam then cream; rhyme it with “gone”; certainly not; and yes, definitely. Glad we cleared that up.)

But few foods have triggered so many lengthy debates as the satisfyingly saucy baked bean. A British icon, the fierce loyalty these delicious legumes stir up is unparalleled. Which is the best bread to put them on? Is it OK to eat them cold? And should they really be touching other food on the plate? We’re here to solve these saucy conundrums once and for all. (Please note: the editor’s decision is final.)

Continue reading...



  • Full of Beanz

po

Poem of the month: Primavera by Robin Robertson

for Cait

The Brimstone is back
in the woken hills of Vallombrosa,
passing the word
from speedwell to violet
wood anemone to celandine.
I could walk to you now
with Spring just ahead of me,
north over flat ground
at two miles an hour,
the sap moving with me,
under the rising
grass of the field
like a dragged magnet,
the lights of the flowers
coming on in waves
as I walked with the budburst
and the flushing of trees.
If I started now,
I could bring you the Spring
for your birthday.

Continue reading...




po

Potentially fatal bouts of heat and humidity on the rise, study finds

Scientists identify thousands of extreme events, suggesting stark warnings about global heating are already coming to pass

Intolerable bouts of extreme humidity and heat which could threaten human survival are on the rise across the world, suggesting that worst-case scenario warnings about the consequences of global heating are already occurring, a new study has revealed.

Related: One billion people will live in insufferable heat within 50 years – study

Continue reading...




po

Everton v Liverpool: 1986 FA Cup final – live!

Half-time advertising break.

And that’s the end of the first 45. Plenty of thinking to do for Kenny Dalglish, Bob Paisley and the rest of the Liverpool management team. Everton took a while to get going, but they eventually assumed control and have been much the better team since. Peter Reid, Kevin Ratcliffe and Gary Lineker have been the standout turns. They deserve their lead. Unless there’s a seismic shift in momentum, Everton will be drinking from the cup of redemption in about one hour’s time!

Continue reading...




po

Reopening Mississippi: America's poorest state begins lifting lockdown

Despite rising coronavirus case numbers, the US state of Mississippi is moving out of lockdown and reopening parks, restaurants and other non-essential shops. Oliver Laughland went to the resort of Biloxi to see how residents were responding

The US southern state of Mississippi is the country’s poorest. It went into the coronavirus crisis with high levels of poverty and poor health outcomes. But following the period of lockdown and orders for residents to stay at home, the state’s governor Tate Reeves has eased restrictions - despite evidence that the rate of infections has not yet hit its peak.

The Guardian’s Oliver Laughland travelled to the Mississippi coastal resort of Biloxi where he tells Mythili Rao he found the lockdown has hit hardest those working in low paid jobs in the tourism industry. One restaurant worker describes how the loss of work meant he has had to rely on the charity of his neighbours and local food banks. But despite growing numbers of cases, people are flocking back to the beach and increasingly breaching recommendations of minimum social distancing. The state is reopening, but at what cost?

Continue reading...




po

‘Anyone popular at school has muscles’: the rise of the ripped teen

Charlie, 13, starts his morning with 40 press-ups; William, 15, spends an hour a day working out. But when does a healthy interest become a dangerous obsession?

Charlie is working on two things in lockdown. First, his studies: at 13, he’s the first to admit his focus is patchy. “I don’t do a lot of homework,” he says. “My mum complains about that all the time.” That isn’t to say he hasn’t thought about a career. “I wanted to be a game designer, but now I think the future’s in diseases, in microbiology, so I am also interested in that. A bit.”

His other work requires hours of dedication and is something Charlie has genuine enthusiasm for: working on his body. His daily routine starts with 40 press-ups while his shower is running. He eats five eggs and four pieces of toast for breakfast. His ideal lunch would be grilled fish and rice, but when he is at school he typically has to eat pasta with tuna sauce, since the canteen’s focus is feeding children, not lean body sculpting. “He won’t eat sausages or any processed stuff,” says his mother, Helen. She is married and lives in Liverpool with the couple’s three children, aged five to 13.

Continue reading...




po

Police watchdog investigates London stun gun shooting

Concerns raised about ‘disproportionate’ use of force after young black man is seriously injured

The police watchdog has launched an investigation after a black man in his 20s was left with a life-changing injury after he was shot with a stun gun by officers in north London.

Police on patrol in Haringey chased the man on Monday after he ran away from them following an approach, it is understood. They used the stun gun as he jumped over a wall and he fell, suffering serious back injuries, which his family fear could leave him at least partially paralysed.

Continue reading...




po

Irish support for Native American Covid-19 relief highlights historic bond

  • GoFundMe page for Navajo and Hopi aid lists many Irish names
  • Choctaw Nation sent donation in 1847 for potato famine victims

The list of recent donors reads like an Irish phone book. Aisling Ní Chuimín, Shane Ó Leary, Sean Gibbons, Kevin Boyle, Kevin Keane, Clare Quinn, Eamonn McDonald, on and on down a GoFundMe page that by Friday had raised $3.15m of a $5m goal.

The individual amounts are not remarkable – $10, $20, $30, some exceeding $100 – but the story behind the donations stretches back two centuries and encompasses a singular act of generosity that forged a bond between Native Americans and Ireland, a bond now renewed in the coronavirus era.

Continue reading...




po

Global report: Trump says Covid-19 will 'go away without vaccine', expects US death toll to top 95,000

Mike Pence’s press secretary tests positive to coronavirus; China reports one new case; Russia reports 10,000 new cases for sixth day in a row

Donald Trump has said coronavirus will “go away without a vaccine” and is expecting 95,000 or more deaths in the US, as Mike Pence’s press secretary tested positive for coronavirus.

The president’s comments, at an event with Republican lawmakers, capped a horror week in the US, in which it was revealed unemployment had risen to 14.7%, up from 3.5% in February, with 20 million people losing their jobs in April.

Continue reading...




po

Аналитики «Сбербанка»: коронакризис не помеха IPO «Яндекс.Такси»

По итогам 2020 года "Яндекс.Такси" покажет убытки, но это не мешает компаниям выходить на IPO. На такие планы скорее повлияет общая экономическая ситуация. Основными генераторами убытков станут программа развития беспилотного транспорта и ориентированные на доставку "Яндекс.Еда" и "Яндекс.Лавка"..




po

On point




po

Trees Cocooned in Spiders Webs Were Spotted After The Massive Floods In Pakistan

The floods that submerged one-fifth of Pakistan's territory took more than six months to recede.

One of the most affected regions was the Sindh region, located in the western corner of South Asia. 

At their peak, the floodwaters were up to 20 feet deep. About 20 million people were displaced.

But apparently, people were not the only ones seeking shelter from the devastating floods. 

One of the unexpected side-effects of the flooding has been that millions of spiders climbed up into the trees to escape the rising floodwaters, turning them into futuristic-looking trees cocooned in spiders' webs.

The people living in that area claimed they have never seen this phenomenon before but were glad to discover that those cocooned trees were actually significantly reducing the numbers of mosquitos and thereby, the risk of malaria. 

It is thought that the mosquitoes were getting caught in the spiders' webs which would be one blessing for the people of the area, facing so many other hardships after the floods. 

Check out some of the stunning photos, released by the department of international development.




po

Fifteen Cats From Tech Support Who Are Busy Making An Update To Your PC (Memes)

"Don't worry, I'm from tech support...Just lemme get a closer look."

Well...it seems like these cats are more interested in all those mouses and cookies hiding in your computer.  




po

How to Prevent Your Pet From Developing Separation Anxiety Post Quarantine

During this crazy time many of us have been confined to our homes and for some that means to be home 24/7 with our best friends. Our pets. However, because of this, many pets have become accustomed to having us home with them. 

But then the question is... will they be okay once bans are lifted and people are able to slowly go back to their daily routines?

Will they be able to handle their best friends not being by their side 24/7?

It is expected that many dogs (even cats!) can suffer from separation anxiety, and pet experts are saying that it's a good idea to get your pet ready and used to post-quarantine separation now, to minimize their stress later. 

Here are some useful tips for both dog and cat owners.

More videos on Cheezburger's Youtube Channel