“Close your eyes and name three people who have impacted the tech industry.”

In all likelihood, that list might be overwhelmingly white and male.

And you are not alone. Numerous lists online yielded the same results. In recent years, many articles have chronicled the dearth of diversity in tech. Studies have shown the ways in which venture capital firms have systematically underestimated and undervalued innovation coming particularly from women of color. In 2016 only 88 tech startups were led by African American women, in 2018 this number had climbed to a little over 200. Between 2009 and 2017, African American women raised $289MM in venture/angel funding. For perspective, this only represents .0006% of the $424.7B in total tech venture funding raised in that same time frame. In 2018, only 34 African American women had ever raised more than a million in venture funding.

When it comes to innovation, it is not unusual for financial value to be the biggest predictor of what is considered innovative. In fact, a now largely controversial list posted by Forbes of America’s most innovative leaders in the fall of 2019 featured 99 men and one woman. Ironically, what was considered innovative was, in fact, very traditional in its presentation. The criteria used for the list was “media reputation for innovation,” social connections, a track record for value creation, and investor expectations for value creation.

The majority of African American women-led startups raise $42,000 from largely informal networks. Criteria weighted on the side of ‘track record for value creation’ and ‘investor expectations for value creation’ devalues the immense contributions of African American women leading the charge on thoughtful and necessary tech. Had Forbes used criteria for innovation that recognized emergent leadership, novel problem-solving, or original thinking outside the circles of already well-known and well-established entrepreneurs we might have learned something new. Instead, we're basically reminded that "it takes money to make money."

Meanwhile, African American women are the fastest-growing demographic of entrepreneurs in the United States. Their contributions to tech, amongst other fields, are cementing the importance of African American women in the innovation space. And they are doing this within and outside traditional tech frameworks. By becoming familiar with these entrepreneurs and their work, we can elevate their reputation and broaden our collective recognition of innovative leaders.

In honor of black history month, we have compiled a list of African American women founders leading the way in tech innovation from Alabama to the Bay Area. From rethinking energy to debt forgiveness platforms these women are crossing boundaries in every field.

Cultivating New Leaders

Kathryn Finney founder of Digitalundivided
Kathryn A. Finney is an American author, researcher, investor, entrepreneur, innovator and businesswoman. She is the founder and CEO of digitalundivided, a social enterprise that leads high potential Black and Latinx women founders through the startup pipeline from idea to exit.

Laura Weidman Co-founder Code2040
Laura Weidman Powers is the co-founder and executive director of Code2040, a nonprofit that creates access, awareness, and opportunities for minority engineering talent to ensure their leadership in the innovation economy.

Angelica Ross founder of TransTech Social Enterprises
Angelica Ross is an American businesswoman, actress, and transgender rights advocate. After becoming a self-taught computer coder, she went on to become the founder and CEO of TransTech Social Enterprises, a firm that helps employ transgender people in the tech industry.

Christina Souffrant Ntim co-founder of Global Startup Ecosystem
Christina Souffrant Ntim is the co-founder of award-winning digital accelerator platform – Global Startup Ecosystem which graduates over 1000+ companies across 90+ countries a year.

Media and Entertainment

Bryanda Law founder of Quirktastic
Bryanda Law is the founder of Quirktastic, a modern media-tech company on a mission to grow the largest and most authentically engaged community of fandom-loving people of color.

Morgan Debaun founder of Blavity Inc.
Morgan DeBaun is an African American entrepreneur. She is the Founder and CEO of Blavity Inc., a portfolio of brands and websites created by and for black millennials

Cheryl Contee co-founder of Do Big Things
Cheryl Contee is the award-winning CEO and co-founder of Do Big Things, a digital agency that creates new narratives and tech for a new era focused on causes and campaigns.

Farah Allen founder of The Labz
Farah Allen is the CEO and founder of The Labz, a collaborative workspace that provides automated tracking, rights management, protection—using Blockchain technology—of your music files during and after you create them.

Health/Wellness

Mara Lidey co-founder of Shine
Marah Lidey is the co-founder & co-CEO of Shine. Shine aims to reinvent health and wellness for millennials through messaging technology.

Alicia Thomas co-founder of Dibs
Alicia Thomas is the founder and CEO of Dibs, a B2B digital platform that gives studios quick and easy access to real-time pricing for fitness classes.

Erica Plybeah Hemphill founder of MedHaul
Erica Plybeah Hemphill is the founder of MedHaul. MedHaul offers cloud-based solutions that ease the burdens of managing patient transportation.

Star Cunningham founder of 4D Healthware
Star Cunningham is the founder and CEO of 4D Healthware. 4D Healthware is patient engagement software that makes personalized medicine possible through connected data.

Kimberly Wilson founder of HUED
Kimberly Wilson is the founder of HUED. HUED is a healthcare technology startup that helps patients find and book appointments with Black and Latinx healthcare providers.

Financial

Viola Llewellyn co-founder of Ovamba Solutions
Viola Llewellyn is the co-founder and the president of Ovamba Solutions, a US-based fintech company that provides micro, small, and medium enterprises in Africa and the Middle East with microfinance through a mobile platform.

NanaEfua Baidoo Afoh-Manin, Briana DeCuir and Joanne Moreau founders of Shared Harvest Fund
NanaEfua, Briana and Joanne are the founders of Shared Harvest Fund. Shared Harvest Fund provides real opportunities for talented people to volunteer away their student loans.

Sheena Allen founder of CapWay
Sheena Allen is best known as the founder and CEO of fintech company and mobile bank CapWay.

Education

Helen Adeosun co-founder of CareAcademy
Helen Adeosun is the co-founder, president and CEO of CareAcademy, a start-up dedicated to professionalizing caregiving through online classes. CareAcademy brings professional development to caregivers at all levels.

Alexandra Bernadotte founder of Beyond 12
Alex Bernadotte is the founder and chief executive officer of Beyond 12, a nonprofit that integrates personalized coaching with intelligent technology to increase the number of traditionally underserved students who earn a college degree.

Shani Dowell founder of Possip
Shani Dowell is the founder of Possip, a platform that simplifies feedback between parents, schools and districts. Learn more at possipit.com.

Kaya Thomas of We Read Too
Kaya Thomas is an American computer scientist, app developer and writer. She is the creator of We Read Too, an iOS app that helps readers discover books for and by people of color.

Kimberly Gray founder of Uvii
Kimberly Gray is the founder of Uvii. Uvii helps students to communicate and collaborate on mobile with video, audio, and text

Nicole Neal co-founder of ProcureK12 by Noodle Markets
Nicole Neal is the co-founder and CEO of ProcureK12 by Noodle Markets. ProcureK12 makes purchasing for education simple. They combine a competitive school supply marketplace with quote request tools and bid management.

Beauty/Fashion/Consumer goods

Regina Gwyn founder of TresseNoire
Regina Gwynn is the co-founder & CEO of TresseNoire, the leading on-location beauty booking app designed for women of color in New York City and Philadelphia.

Camille Hearst co-founder of Kit.
Camille Hearst is the CEO and co-founder of Kit. Kit lets experts create shoppable collections of products so their followers can buy and the experts can make some revenue from what they share.

Esosa Ighodaro co-founder of CoSign Inc.
Esosa Ighodaro is the co-founder of CoSign Inc., which was founded in 2013. CoSign is a mobile application that transfers social media content into commerce giving cash for endorsing and cosigning products and merchandise like clothing, home goods, technology and more.

Environment

Jessica Matthews founder of Uncharted Power
Jessica O. Matthews is a Nigerian-American inventor, CEO and venture capitalist. She is the co-founder of Uncharted Power, which made Soccket, a soccer ball that can be used as a power generator.

Etosha Cave co-founder of Opus 12
Etosha R. Cave is an American mechanical engineer based in Berkeley, California. She is the Co-Founder and Chief Scientific Officer of Opus 12, a startup that recycles carbon dioxide.

Kellee James founder of Mercaris, Inc.
Kellee James is the founder and CEO of Mercaris, Inc., a growing, minority-led start-up that makes efficient trading of organic and non-GMO commodities possible via market data service exchanges and trading platforms.

Workplace

Lisa Skeete Tatum founder of Landit
Lisa Skeete Tatum is the founder and CEO of Landit, a technology platform created to increase the success and engagement of women in the workplace, and to enable companies to attract, develop, and retain high-potential, diverse talent.

Netta Jenkins and Jacinta Mathis founders of Dipper
Netta Jenkins and Jacinta Mathis are founders of Dipper, a platform that acts as a safe digital space for individuals of color in the workplace.

Sherisse Hawkins founder of Pagedip
Sherisse Hawkins is the visionary and founder of Pagedip. Pagedip is a cloud-based software solution that allows you to bring depth to digital documents, enabling people to read (text), watch (video) and do (interact) all in the same place without ever having to leave the page.

Thkisha DeDe Sanogo founder of MyTAASK
Thkisha DeDe Sanogo is the founder of MyTAASK. MyTAASK is a personal planning platform dedicated to getting stuff done in real-time.

Home

Jean Brownhill founder of Sweeten 
Jean Brownhill is the founder and CEO of Sweeten, an award-winning service that helps homeowners and business owners find and manage the best vetted general contractors for major renovation projects.

Reham Fagiri co-founder of AptDeco
Reham Fagiri is the co-founder of AptDeco. AptDeco is an online marketplace for buying and selling quality preowned furniture with pick up and delivery built into the service.

Stephanie Cummings founder of Please Assist Me
Stephanie Cummings is the founder and CEO of Please Assist me. Please Assist Me is an apartment task service in Nashville, TN. The organization empowers working professionals by allowing them to outsource their weekly chores to their own personal team.

Law

Kristina Jones co-founder of Court Buddy
Kristina Jones is the co-founder of Court Buddy, a service that matches clients with lawyers.

Sonja Ebron and Debra Slone founders of Courtroom5
Sonja Ebron and Debra Slone are the founders of Courtroom5. Courtroom5 helps you represent yourself in court with tools, training, and community designed for pro se litigants.

Crowdfunding

Zuley Clarke founder of Business Gift Registry
Zuley Clarke is the founder of Business Gift Registry, a crowdfunding platform that lets friends and family support an entrepreneur through gift-giving just like they would support a couple for a wedding.

In my last post, I covered what LiveView is at a high level. In this series, we’re going to dive deeper and implement a LiveView powered Markdown editor called Frampton. This series assumes you have some familiarity with Phoenix and Elixir, including having them set up locally. Check out Elizabeth’s three-part series on getting started with Phoenix for a refresher.

This series has a companion repository published on GitHub. Get started by cloning it down and switching to the starter branch. You can see the completed application on master. Our goal today is to make a Markdown editor, which allows a user to enter Markdown text on a page and see it rendered as HTML next to it in real-time. We’ll make use of LiveView for the interaction and the Earmark package for rendering Markdown. The starter branch provides some styles and installs LiveView.

Rendering Markdown

Let’s set aside the LiveView portion and start with our data structures and the functions that operate on them. To begin, a Post will have a body, which holds the rendered HTML string, and title. A string of markdown can be turned into HTML by calling Post.render(post, markdown). I think that just about covers it!

First, let’s define our struct in lib/frampton/post.ex:

Now the failing test (in test/frampton/post_test.exs):

Our render method will just be a wrapper around Earmark.as_html!/2 that puts the result into the body of the post. Add {:earmark, "~> 1.4.3"} to your deps in mix.exs, run mix deps.get and fill out render function:

Our test should now pass, and we can render posts! [Note: we’re using the as_html! method, which prints error messages instead of passing them back to the user. A smarter version of this would handle any errors and show them to the user. I leave that as an exercise for the reader…] Time to play around with this in an IEx prompt (run iex -S mix in your terminal):

Great! That’s exactly what we’d expect. You can find the final code for this in the render_post branch.

LiveView Editor

Now for the fun part: Editing this live!

First, we’ll need a route for the editor to live at: /editor sounds good to me. LiveViews can be rendered from a controller, or directly in the router. We don’t have any initial state, so let's go straight from a router.

First, let's put up a minimal test. In test/frampton_web/live/editor_live_test.exs:

This test doesn’t do much yet, but notice that it isn’t live view specific. Our first render is just the same as any other controller test we’d write. The page’s content is there right from the beginning, without the need to parse JavaScript or make API calls back to the server. Nice.

To make that test pass, add a route to lib/frampton_web/router.ex. First, we import the LiveView code, then we render our Editor:

Now place a minimal EditorLive module, in lib/frampton_web/live/editor_live.ex:

And we have a passing test suite! The ~L sigil designates that LiveView should track changes to the content inside. We could keep all of our markup in this render/1 method, but let’s break it out into its own template for demonstration purposes.

Move the contents of render into lib/frampton_web/templates/editor/show.html.leex, and replace EditorLive.render/1 with this one liner: def render(assigns), do: FramptonWeb.EditorView.render("show.html", assigns). And finally, make an EditorView module in lib/frampton_web/views/editor_view.ex:

Our test should now be passing, and we’ve got a nicely separated out template, view and “live” server. We can keep markup in the template, helper functions in the view, and reactive code on the server. Now let’s move forward to actually render some posts!

Handling User Input

We’ve got four tasks to accomplish before we are done:

1. Take markdown input from the textarea
2. Send that input to the LiveServer
3. Turn that raw markdown into HTML
4. Return the rendered HTML to the page.

Event binding

To start with, we need to annotate our textarea with an event binding. This tells the liveview.js framework to forward DOM events to the server, using our liveview channel. Open up lib/frampton_web/templates/editor/show.html.leex and annotate our textarea:

<textarea phx-keyup="render_post"></textarea>

This names the event (render_post) and sends it on each keyup. Let’s crack open our web inspector and look at the web socket traffic. Using Chrome, open the developer tools, navigate to the network tab and click WS. In development you’ll see two socket connections: one is Phoenix LiveReload, which polls your filesystem and reloads pages appropriately. The second one is our LiveView connection. If you let it sit for a while, you’ll see that it's emitting a “heartbeat” call. If your server is running, you’ll see that it responds with an “ok” message. This lets LiveView clients know when they've lost connection to the server and respond appropriately.

Now, type some text and watch as it sends down each keystroke. However, you’ll also notice that the server responds with a “phx_error” message and wipes out our entered text. That's because our server doesn’t know how to handle the event yet and is throwing an error. Let's fix that next.

Event handling

We’ll catch the event in our EditorLive module. The LiveView behavior defines a handle_event/3 callback that we need to implement. Open up lib/frampton_web/live/editor_live.ex and key in a basic implementation that lets us catch events:

The first argument is the name we gave to our event in the template, the second is the data from that event, and finally the socket we’re currently talking through. Give it a try, typing in a few characters. Look at your running server and you should see a stream of events that look something like this:

There’s our keystrokes! Next, let’s pull out that value and use it to render HTML.

Rendering Markdown

Lets adjust our handle_event to pattern match out the value of the textarea:

def handle_event("render_post", %{"value" => raw}, socket) do

Now that we’ve got the raw markdown string, turning it into HTML is easy thanks to the work we did earlier in our Post module. Fill out the body of the function like this:

If you type into the textarea you should see output that looks something like this:

Perfect! Lastly, it’s time to send that rendered html back to the page.

Returning HTML to the page

In a LiveView template, we can identify bits of dynamic data that will change over time. When they change, LiveView will compare what has changed and send over a diff. In our case, the dynamic content is the post body.

Open up show.html.leex again and modify it like so:

Refresh the page and see:

Whoops!

The @post variable will only be available after we put it into the socket’s assigns. Let’s initialize it with a blank post. Open editor_live.ex and modify our mount/3 function:

In the future, we could retrieve this from some kind of storage, but for now, let's just create a new one each time the page refreshes. Finally, we need to update the Post struct with user input. Update our event handler like this:

Let's load up http://localhost:4000/editor and see it in action.

Nope, that's not quite right! Phoenix won’t render this as HTML because it’s unsafe user input. We can get around this (very good and useful) security feature by wrapping our content in a raw/1 call. We don’t have a database and user processes are isolated from each other by Elixir. The worst thing a malicious user could do would be crash their own session, which doesn’t bother me one bit.

Check the edit_posts branch for the final version.

Conclusion

That’s a good place to stop for today. We’ve accomplished a lot! We’ve got a dynamically rendering editor that takes user input, processes it and updates the page. And we haven’t written any JavaScript, which means we don’t have to maintain or update any JavaScript. Our server code is built on the rock-solid foundation of the BEAM virtual machine, giving us a great deal of confidence in its reliability and resilience.

In the next post, we’ll tackle making a shared editor, allowing multiple users to edit the same post. This project will highlight Elixir’s concurrency capabilities and demonstrate how LiveView builds on them to enable some incredible user experiences.

Viget is full of outdoor enthusiasts and, of course, technologists. For this year's Pointless Weekend, we brought these passions together to build TrailBuddy. This app aims to solve that eternal question: Is my favorite trail dry so I can go hike/run/ride?

While getting muddy might rekindle fond childhood memories for some, exposing your gear to the elements isn’t great – it’s bad for your equipment and can cause long-term, and potentially expensive, damage to the trail.

There are some trail apps out there but we wanted one that would focus on current conditions. Currently, our favorites trail apps, like mtbproject.com, trailrunproject.com, and hikingproject.com -- all owned by REI, rely on user-reported conditions. While this can be effective, the reports are frequently unreliable, as condition reports can become outdated in just a few days.

Our goal was to solve this problem by building an app that brought together location, soil type, and weather history data to create on-demand condition predictions for any trail in the US.

We built an initial version of TrailBuddy by tapping into several readily-available APIs, then running the combined data through a machine learning algorithm. (Oh, and also by bringing together a bunch of smart and motivated people and combining them with pizza and some of the magic that is our Pointless Weekends. We'll share the other Pointless Project, Scurry, with you soon.)

The quest for data.

We knew from the start this app would require data from a number of sources. As previously mentioned, we used REI’s APIs (i.e. https://www.hikingproject.com/data) as the source for basic trail information. We used the trails’ latitude and longitude coordinates as well as its elevation to query weather and soil type. We also found data points such as a trail’s total distance to be relevant to our app users and decided to include that on the front-end, too. Since we wanted to go beyond relying solely on user-reported metrics, which is how REI’s current MTB project works, we came up with a list of factors that could affect the trail for that day.

First on that list was weather.

We not only considered the impacts of the current forecast, but we also looked at the previous day’s forecast. For example, it’s safe to assume that if it’s currently raining or had been raining over the last several days, it would likely lead to muddy and unfavorable conditions for that trail. We utilized the DarkSky API (https://darksky.net/dev) to get the weather forecasts for that day, as well as the records for previous days. This included expected information, like temperature and precipitation chance. It also included some interesting data points that we realized may be factors, like precipitation intensity, cloud cover, and UV index. 

But weather alone can’t predict how muddy or dry a trail will be. To determine that for sure, we also wanted to use soil data to help predict how well a trail’s unique soil composition recovers after precipitation. Similar amounts of rain on trails of very different soil types could lead to vastly different trail conditions. A more clay-based soil would hold water much longer, and therefore be much more unfavorable, than loamy soil. Finding a reliable source for soil type and soil drainage proved incredibly difficult. After many hours, we finally found a source through the USDA that we could use. As a side note—the USDA keeps track of lots of data points on soil information that’s actually pretty interesting! We can’t say we’re soil experts but, we felt like we got pretty close.

Putting our design hats on.

From the very first pitch for this app, TrailBuddy’s main differentiator to peer trail resources is its ability to surface real-time information, reliably, and simply. For as complicated as the technology needed to collect and interpret information, the front-end app design needed to be clean and unencumbered.

We thought about how users would naturally look for information when setting out to find a trail and what factors they’d think about when doing so. We posed questions like:

• How easy or difficult of a trail are they looking for?
• How long is this trail?
• What does the trail look like?
• How far away is the trail in relation to my location?
• For what activity am I needing a trail for?
• Is this a trail I’d want to come back to in the future?

By putting ourselves in our users’ shoes we quickly identified key features TrailBuddy needed to have to be relevant and useful. First, we needed filtering, so users could filter between difficulty and distance to narrow down their results to fit the activity level. Next, we needed a way to look up trails by activity type—mountain biking, hiking, and running are all types of activities REI’s MTB API tracks already so those made sense as a starting point. And lastly, we needed a way for the app to find trails based on your location; or at the very least the ability to find a trail within a certain distance of your current location.

Using machine learning to predict trail conditions.

As stated earlier, none of us are actual soil or data scientists. So, in order to achieve the real-time conditions reporting TrailBuddy promised, we’d decided to leverage machine learning to make predictions for us. Digging into the utility of machine learning was a first for all of us on this team. Luckily, there was an excellent tutorial that laid out the basics of building an ML model in Python. Provided a CSV file with inputs in the left columns, and the desired output on the right, the script we generated was able to test out multiple different model strategies, and output the effectiveness of each in predicting results, shown below.

We assembled all of the historical weather and soil data we could find for a given latitude/longitude coordinate, compiled a 1000 * 100 sized CSV, ran it through the Python evaluator, and found that the CART and SVM models consistently outranked the others in terms of predicting trail status. In other words, we found a working model for which to run our data through and get (hopefully) reliable predictions from. The next step was to figure out which data fields were actually critical in predicting the trail status. The more we could refine our data set, the faster and smarter our predictive model could become.

We pulled in some Ruby code to take the original (and quite massive) CSV, and output smaller versions to test with. Now again, we’re no data scientists here but, we were able to cull out a good majority of the data and still get a model that performed at 95% accuracy.

With our trained model in hand, we could serialize that to into a model.pkl file (pkl stands for “pickle”, as in we’ve “pickled” the model), move that file into our Rails app along with it a python script to deserialize it, pass in a dynamic set of data, and generate real-time predictions. At the end of the day, our model has a propensity to predict fantastic trail conditions (about 99% of the time in fact…). Just one of those optimistic machine learning models we guess.

Where we go from here.

It was clear that after two days, our team still wanted to do more. As a first refinement, we’d love to work more with our data set and ML model. Something that was quite surprising during the weekend was that we found we could remove all but two days worth of weather data, and all of the soil data we worked so hard to dig up, and still hit 95% accuracy. Which … doesn’t make a ton of sense. Perhaps the data we chose to predict trail conditions just isn’t a great empirical predictor of trail status. While these are questions too big to solve in just a single weekend, we'd love to spend more time digging into this in a future iteration.

Our first remote office opened in 2007 when a designer and a developer left our HQ office and moved to Durham. Ever since we've been fine-tuning our ability to collaborate across locations. Today, we have team members across the country in our four offices, and we have fully remote employees in Charleston, Kansas City, New York City, Dallas, and Charlottesville.

Because of the coronavirus outbreak, a lot of people recently started working from their homes across the world, the country, and Viget. We wanted to share some of our best practices for being great teammates and doing great work, regardless of locale, and we’d love to hear yours in the comments.

Communicate Often and Write It Down

We want every person at Viget to be informed and connected. We do this in a few ways. We have a company Knowledge Base, which contains critical information including HR policies, office processes, brand guidelines, project resources, etc. We also have a well-organized Google Drive that everyone can access.

My favorite communication tool we use, however, is our Internal Lab Report. Every week, we create a Google Doc with HR updates, birthdays, upcoming events we’re attending, relevant publicity we or a client received, and timely updates on projects, sales, and recruiting. This report allows the entire team to have the same information, regardless of PTO schedules, and it provides a record that can be referenced weeks, months, or years later.

I have also found our Slack habits really helpful. We try to make our availability easily known, mostly via a passive Slack status. We each update our status daily, sometimes multiple times, so people can see if we’re working from home, out of the office for an appointment, in a meeting, or offline for a personal phone call. We also have a few Slack Channels we use very specifically to announce PTO, important announcements, and recently, one that is specific to the updating coronavirus situation.

Figure Out Your Boundaries

This looks different for everyone and can be an ever-changing target. Understanding your boundaries requires you to be honest with yourself – Are you easily distracted? Can you successfully work in pajama pants? Will your dog actually allow you to get work done? Does working from the couch result in good work, or do you need a designated work spot? For some, working from home requires setting boundaries to ensure the work gets done. For others, working from home requires setting a start and stop times to ensure you don’t overwork yourself.

Viget has a flexible work policy, so many of us work from home fairly often and have gotten our routines set up. As such, we have written about this before! Check out Trevor’s article about working remotely.

Show Your Face

When I first started at Viget, I’d never worked anywhere that used a Google Hangout for nearly every meeting. At first, I was tempted to call into meetings and leave the camera off because I found it exposing. Now, I can’t imagine not using it, and I’ve even embraced it in my personal life with friends and family. I realized the value in face-to-face conversations even in virtual form, the ability to see body language, and the connection you establish when you see each other's faces — even if your hair isn't perfect or you haven't arranged your plants just-so in the view behind you. Whenever possible, use your camera during a meeting. It increases trust, communication, and in my personal-not-backed-by-science-opinion, lightness, which frankly, I think we can all use a bit more of right now.

Create Shared Experiences

As a company with project teams often distributed across our four locations, cross-office experiences are vital to our culture, and we’ve spent years working to keep our remote offices in sync. A few of our ongoing group activities include a monthly virtual Book Club, our weekly full-team Free Lunch Friday tradition, Donut for Slack, and, of course, our Pointless Weekends.

The current global health crisis now requires almost all of the company to work remote, so we’ve gotten creative with our attempts to increase non-project time together, in order to keep up the vibes we’ve worked hard to create.

What we’ve recently started:

• Last Weekend this Morning - Monday mornings, we have an optional virtual coffee, where anyone who’d like to chat can join and share the latest gardening lesson or bingeable tv show. It lets us start our week off as we would when we’re all in the office — saying hello to each other.
• Virtual Happy Hours - We are a company that likes to socialize, and a bit of distance doesn’t stop us. This week, we set up an after-hours Happy Hour for St. Patrick’s Day.
• Daily Lunch Table- If you’ve ever visited our HQ office in Falls Church, you’ll notice our large kitchen table. We have an informal tradition of gathering around noon to eat together, whether it’s just a couple folks or the whole team. We now do this lunch virtually. So far, we’re mostly taking turns discussing who is eating what, and of course, sharing said recipes.

I crowdsourced some ideas from the Viget team, and here are some noteworthy takeaways:

"In remote meetings, minimize all your other windows and be fully present. It’s easy to allow your attention to accidentally drift if you see a new Slack channel light up, especially if you’re in a larger meeting. Suddenly, you find yourself multitasking. Treat the meeting as if you were there in person: unless you’re taking notes, minimize your other tabs, and give the conversation your full attention."
- Paul Koch

“I try to reach out to more folks I don’t consistently work with. Since there’s less interaction in general, I want to be more intentional about staying connected.”
- Laura Sweltz

“Good habits are hard to form and bad habits are hard to break, and it’s often hard to find the right time to make a change. Most of us are experiencing a disruption to our usual behaviors right now, but that doesn’t have to be entirely bad. Be deliberate now and when this is over, we might all end up with some new work habits worth keeping.”
- Emily Bloom

“I’ve found it helpful to create a physical space similar to the one I had at work. While this isn’t exactly possible, small things like setting up a laptop stand and second screen make it so I’m less likely to get distracted and wander to the couch or kitchen (aka the snack danger zone.).”
- Aubrey Lear

“It’s easy to get stuck in one spot all day, so be proactive about moving around, or creating excuses to do so. Whether that’s making yourself a cup of coffee, eating lunch away from your computer, or going for a quick walk outside for some fresh air. This will help reduce the risk of going stir crazy.”
-Zach Robbins

True to Viget form, our remote work is all about “Progress, Not Perfection.” While remote collaboration is ingrained in our company, we’re looking for opportunities to fine-tune our approach and improve our habits.

We’d love to hear from you: What are your best practices? Lessons learned?

Viget Explorations have always been the result of our shared curiosities. They’re usually a spontaneous outcome of team downtime and a shared problem we’ve experienced. We use our Explorations to pursue our diverse interests and contribute to the conversations about building a better digital world.

As the COVID-19 crisis emerged, we were certainly experiencing a shared problem. As a way to keep busy and manage our anxieties, a small team came together to dive into how technology has helped, and, unfortunately, hindered the community response to the current pandemic.

We started by researching the challenges we saw: information overload, a lack of clarity, individual responsibility, and change. Then we brainstormed possible technical solutions that could further improve how communities respond to a pandemic. Click here to see our Exploration on some possible ways to take the panic out of pandemics.

While we aren’t currently pursuing the solutions outlined in the Exploration, we’d love to hear what you think about these approaches, as well as any ideas you have for how technology can help address the outlined challenges.

Please note, this Exploration doesn’t provide medical information. Visit the Center for Disease Control’s website for current information and COVID-19, its symptoms, and treatments.

At Viget, we’re adjusting to this crisis for the safety of our clients, our staff, and our communities. If you’d like to hear from Viget's co-founder, Brian Williams, you can read his article on our response to the situation.

Professional certifications have become increasingly popular in this age of career switchers and the freelance gig economy. A certification can be a useful way to advance your skill set quickly or make your resume stand out, which can be especially important for those trying to break into a new industry or attract business while self-employed. Whatever your reason may be for pursuing a professional certificate, there is one question only you can answer for yourself: is it worth it?

Finding first-hand experiences from professionals with similar career goals and passions was the most helpful research I used to answer that question for myself. So, here’s mine; why I decided to get Scrum certified, how I evaluated my options, and if it was really worth it.

A shift in mindset

My background originates in brand strategy where it’s typical for work to follow a predictable order, each step informing the next. This made linear techniques like water-fall timelines, completing one phase of work in its entirety before moving onto the next, and documenting granular tasks weeks in advance helpful and easy to implement. When I made the move to more digitally focused work, tasks followed a much looser set of ‘typical’ milestones. While the general outline remained the same (strategy, design, development, launch) there was a lot more overlap with how tasks informed each other, and would keep informing and re-informing as an iterative workflow would encourage.

Trying to fit a very fluid process into my very stiff linear approach to project planning didn’t work so well. I didn’t have the right strategies to manage risks in a productive way without feeling like the whole project was off track; with the habit of account for granular details all the time, I struggled to lean on others to help define what we should work on and when, and being okay if that changed once, or twice, or three times. Everything I learned about the process of product development came from learning on the job and making a ton of mistakes—and I knew I wanted to get better.

I was fortunate enough to work with a group of developers who were looking to make a change, too. Being ‘agile’-enthusiasts, this group of developers were desperately looking for ways to infuse our approach to product work with agile-minded principles (the broad definition of ‘agile’ comes from ‘The Agile Manifesto’, which has influenced frameworks for organizing people and information, often applied in product development). This not only applied to how I worked with them, but how they worked with each other, and the way we all onboarded clients to these new expectations. This was a huge eye opener to me. Soon enough, I started applying these agile strategies to my day-to-day— running stand-ups, setting up backlogs, and reorganizing the way I thought about work output. It’s from this experience that I decided it may be worth learning these principles more formally.

The choice to get certified

There is a lot of literature out there about agile methodologies and a lot to be learned from casual research. This benefitted me for a while until I started to work on more complicated projects, or projects with more ambitious feature requests. My decision to ultimately pursue a formal agile certification really came down to three things:

1. An increased use of agile methods across my team. Within my day-to-day I would encounter more team members who were familiar with these tactics and wanted to use them to structure the projects they worked on.
2. The need for a clear definition of what processes to follow. I needed to grasp a real understanding of how to implement agile processes and stay consistent with using them to be an effective champion of these principles.
3. Being able to diversify my experience. Finding ways to differentiate my resume from others with similar experience would be an added benefit to getting a certification. If nothing else, it would demonstrate that I’m curious-minded and proactive about my career.

To achieve these things, I gravitated towards a more foundational education in a specific agile-methodology. This made Scrum the most logical choice given it’s the basis for many of the agile strategies out there and its dominance in the field.

Evaluating all the options

For Scrum education and certification, there are really two major players to consider.

1. Scrum Alliance - Probably the most well known Scrum organization is Scrum Alliance. They are a highly recognizable organization that does a lot to further the broader understanding of Scrum as a practice.
2. Scrum.org - Led by the original co-founder of Scrum, Ken Schwaber, Scrum.org is well-respected and touted for its authority in the industry.

Each has their own approach to teaching and awarding certifications as well as differences in price point and course style that are important to be aware of.

SCRUM ALLIANCE

Pros

• Strong name recognition and leaders in the Scrum field
• Offers both in-person and online courses
• Hosts in-person events, webinars, and global conferences
• Provides robust amounts of educational resources for its members
• Has specialization tracks for folks looking to apply Scrum to their specific discipline
• Members are required to keep their skills up to date by earning educational credits throughout the year to retain their certification
• Consistent information across all course administrators ensuring you'll be set up to succeed when taking your certification test.

Cons

• High cost creates a significant barrier to entry (we’re talking in the thousands of dollars here)
• Courses are required to take the certification test
• Certification expires after two years, requiring additional investment in time and/or money to retain credentials
• Difficult to find sample course material ahead of committing to a course
• Courses are several days long which may mean taking time away from a day job to complete them

SCRUM.ORG

Pros

• Strong clout due to its founder, Ken Schwaber, who is the originator of Scrum
• Offers in-person classes and self-paced options
• Hosts in-person events and meetups around the world
• Provides free resources and materials to the public, including practice tests
• Has specialization tracks for folks looking to apply Scrum to their specific discipline
• Minimum score on certification test required to pass; certification lasts for life
• Lower cost for certification when compared to peers

Cons

• Much lesser known to the general public, as compared to its counterpart
• Less sophisticated educational resources (mostly confined to PDFs or online forums) making digesting the material challenging
• Practice tests are slightly out of date making them less effective as a study tool
• Self-paced education is not structured and therefore can’t ensure you’re learning everything you need to know for the test
• Lack of active and engaging community will leave something to be desired

Before coming to a decision, it was helpful to me to weigh these pros and cons against a set of criteria. Here’s a helpful scorecard I used to compare the two institutions.

For me, the four areas that were most important to me were:

• Affordability - I’d be self-funding this certificate so the investment of cost would need to be manageable.
• Self-paced - Not having a lot of time to devote in one sitting, the ability to chip away at coursework was appealing to me.
• Reputation - Having a certificate backed by a well-respected institution was important to me if I was going to put in the time to achieve this credential.
• Access - Because I wanted to be a champion for this framework for others in my organization, having access to resources and materials would help me do that more effectively.

Ultimately, I decided upon a Professional Scrum Master certification from Scrum.org! The price and flexibility of learning course content were most important to me. I found a ton of free materials on Scrum.org that I could study myself and their practice tests gave me a good idea of how well I was progressing before I committed to the cost of actually taking the test. And, the pedigree of certification felt comparable to that of Scrum Alliance, especially considering that the founder of Scrum himself ran the organization.

Putting a certificate to good use

I don’t work in a formal Agile company, and not everyone I work with knows the ins and outs of Scrum. I didn’t use my certification to leverage a career change or new job title. So after all that time, money, and energy, was it worth it?

I think so. I feel like I use my certification every day and employ many of the principles of Scrum in my day-to-day management of projects and people.

• Self-organizing teams is really important when fostering trust and collaboration among project members. This means leaning on each other’s past experiences and lessons learned to inform our own approach to work. It also means taking a step back as a project manager to recognize the strengths on your team and trust their lead.
• Approaching things in bite size pieces is also a best practice I use every day. Even when there isn't a mandated sprint rhythm, breaking things down into effort level, goals, and requirements is an excellent way to approach work confidently and avoid getting too overwhelmed.
• Retrospectives and stand ups are also absolute musts for Scrum practices, and these can be modified to work for companies and project teams of all shapes and sizes. Keeping a practice of collective communication and reflection will keep a team humming and provides a safe space to vent and improve.

Parting advice

I think furthering your understanding of industry standards and keeping yourself open to new ways of working will always benefit you as a professional. Professional certifications are readily available and may be more relevant than ever.

If you’re on this path, good luck! And here are some things to consider:

• Do your research – With so many educational institutions out there, you can definitely find the right one for you, with the level of rigor you’re looking for.
• Look for company credits or incentives – some companies cover part or all of the cost for continuing education.
• Get started ASAP – You don’t need a full certification to start implementing small tactics to your workflows. Implementing learnings gradually will help you determine if it’s really something you want to pursue more formally.

Viget is replete with literature enthusiasts. We have a book club, blog posts about said book club, and a #poetry channel on Slack for sharing Wendell Berry and Emily Dickinson. Before the pandemic it saw only occasional activity. That was until our Employee Engagement Manager, Aubrey Lear, popped up one day with a proposal: a month-long haiku challenge. (Hat tip to Nicole Gulotta for the excellent prompts.)

Haikus have long been beloved by Vigets. (In fact we have a #haiku channel too, but all the action tends to go down in #poetry.) There’s something about the form’s constraints, pithiness, and symmetry that appeals to us — a bunch of creatives, developers, and strategists who value elegant solutions. What we didn’t know was that a haiku-a-thon would also become a highlight of our very, very many Work From Home days.

For my part, writing haikus has become a charming distraction from worry. When I find my brain fidgeting over Covid-19 what-if scenarios, I set it a task. 5-7-5. Stack those syllables up, break ‘em down. How far can I push the confines of that structure? Where should the line breaks be? One run-on sentence? Find a punchline? It’s a nice little bit of syntactic Tetris. It stops me going down mental rabbit holes — a palette-cleansing exercise after a day’s bad news.

Then there’s the getting-to-know-you benefit that comes from Vigets sharing their daily haikus, each interpreting the prompts differently, offering a unique and condensed take on things common to us all.

There’s Elyse with her gorgeous personification of household objects:

Around the House

The small tea kettle

is now forming a union.

She demands more pay.

Or Laura, musing on the mundane things we miss:

Something you long for

strolling up and down

the aisles, browsing away

wonder everywhere

just taking my time

tossing products in my cart

ye olde target run

Josh’s odes are always a pick-me-up:

Nourishing Meal

O orange powder

On mac, Doritos, Cheetos

Finger-licking gewd.


While Grace’s are thoughtful and profound:

Thoughts while Driving

Tis human nature

We struggle to grasp the weight

Till it’s upon us


There’s Peyton, with his humorous wordplay:

Plant Friends

Plant friends everywhere

Watch them grow from far away

Then come back to them

Plant friends everywhere

Water them with Zooms and calls

They’ll water you too


And Claire, who grounds us in reality:

While folding laundry

gym shorts and sports bras

mostly what I’m folding now

goodbye skirts and jeans

Kate is sparky:

Lighting a candle

lighter fluid thrills

fingertips quiver, recoil

fire takes hold within

While I find the whole thing cathartic:

Breath

Old friend — with me since

birth — whom I seldom take time

to appreciate.

Our first #30daysfohaikuchallenge is over now, so we’ve decided to start another. Won’t you join us? Prompts are below and you can share your haiku in the comments.

Though I usually enjoy working from Viget’s lovely Boulder office, during quarantine I am now working from home while simultaneously parenting my 3-year-old daughter Audrey. My husband works in healthcare and though he is not on the front lines battling COVID-19, he is still an essential worker and as such leaves our home to work every day.

Some working/parenting days are great! I somehow get my tasks accomplished, my kid is happy, and we spend some quality time together.

And some days are awful. I have to ignore my daughter having a meltdown and try to focus on meetings, and I wish I wasn’t in this situation at all. Most days are somewhere in the middle; I’m just doing my best to get by.

I’ve seen enough working parent memes and cries for help on social media to know that I’m not alone. There are many parents out there who now get to experience the stress and anxiety of living through a global pandemic while simultaneously navigating ways to stay productive while working from home and being an effective parent. Fun isn’t it?

I’m not an expert on the matter, but I have found a few small things that are making me feel a bit more sane. I hope sharing them will make someone else’s life easier too.

Truths to Accept

First, let’s acknowledge some truths about this new situation we find ourselves in:

Truth 1: We’ve lost something.

Parents have lost more than daycare and schools during this epidemic. We’ve lost any time that we had for ourselves, and that was really valuable. We no longer have small moments in the day to catch up on our personal lives. I no longer have a commute to separate my work duties from my mom duties, or catch up with my friends, or just be quiet.

Truth 2: We’re human.

The reason you can’t be a great employee and a great parent and a great friend and a great partner or spouse all day every day isn’t because you’re doing a bad job, it’s because being constantly wonderful in all aspects of your life is impossible. Pick one or two of those things a day to focus on.

Truth 3: We’re all doing our best.

This is the most important part of this article. Be kind to yourselves. This isn’t easy, and putting so much pressure on yourself that you break isn’t going to make it any easier.

Work from Home Goals

Now that we’ve accepted some truths about our current situation, let’s set some goals.

Goal 1: Do Good Work

At Viget, and wherever you work, with kids or without we all want to make sure that the quality of our work stays up throughout the pandemic and that we can continue to be reliable team members and employees to the best of our abilities.

Goal 2: Stay Sane

We need to figure out ways to do this without sacrificing ourselves entirely. For me, this means fitting my work into normal work hours as much as possible so that I can still have some downtime in the evenings.

Goal 3: Make This Sustainable

None of us knows how long this will last but we may as well begin mentally preparing for a long haul.

Work from Home Rules

Now, there are some great Work from Home Rules that apply to everyone with or without kids. My coworker Paul Koch shared these with the Viget team a Jeremy Bearimy ago and I agree this is also the foundation for working from home with kids.

1. When you’re in a remote meeting, minimize other windows to stay focused
2. Set a schedule and avoid chores*
3. Take breaks away from the screen
4. Plan your workday on the calendar+
5. Be mindful of Slack and social media as a distraction
6. Use timers+
7. Keep your work area separate from where you relax
8. Pretend that you’re still WFW
9. Experiment and figure out what works for you

In the improv spirit I say “Yes, AND….” to these tips. And so, here are my adjusted rules for WFH while kiddos around: These have both been really solid tools for me, so let’s dig in.

Day Planning: Calendars and Timers

A few small tweaks and adjustments make this even more doable for me and my 3-year-old. First- I don’t avoid chores entirely. If I’m going up and down the stairs all day anyway I might as well throw in a load of laundry while I’m at it. The more I can get done during the day means a greater chance of some down time in the evening.

Each morning I plan my day and Audrey’s day:

When we make the schedule together it also helps me understand her favorite parts of the day and reminds me to include them.

Once our days are planned, I also use timers to help keep the structure of the day. (I bought a great alarm clock for kids on Amazon that turns colors to signal bedtime and quiet time. It’s been hugely worth it for me.)

Work from Home Rules: Updated for Parents

Finally, I have a few more Work from Home Rules for parents to add to the list:

1. Minimize other windows in remote meetings
2. Set a schedule and fit in some chores if time allows
3. Take breaks away from the screen
4. Schedule both your and your kids’ days
5. Be mindful of Slack and social media as a distraction
6. Use timers to track your own time and help your kids understand the day
7. Keep your work area separate from where you relax
8. Pretend that you’re still WFW
9. Experiment and figure out what works for you
10. Be prepared with a few activities
    • Each morning, have just ONE thing ready to go. This can be a worksheet you printed out, a coloring station setup, a new bag of kinetic sand you just got delivered from Amazon, a kids dance video on YouTube or an iPad game. Recently I started enlisting my mom to read stories on Facetime. The activity doesn’t have to be new each day but (especially for young kids) it has to be handy for you to start up quickly if your schedule changes
11. Clearly communicate your availability with your team and project PMs
    • Life happens. Some days are going to be hard. Whatever you do, don’t burn yourself out or leave your team hanging. If you need to move a meeting or take a day off, communicate that as early and as clearly as you can.
12. Take PTO if you can
    • None of us are superheroes. If you’re feeling overwhelmed- take a look at the next few days and figure out which one makes the most sense for you to take a break.
13. Take breaks to be alone without doing a task
    • Work and family responsibilities have blended together, there’s almost no room for being alone. If you can find some precious alone time don’t use it to fold laundry or clean the bathroom. Just zone out. I think we all really need this.

Last but not least, enjoy your time at home if you can. This is an unusual circumstance and even though it’s really hard, there are parts that are really great too.

If you have some great WFH tips we’d love to hear about them in the comments!

During the winter 2020 Pointless Weekend, we built TrailBuddy (working app coming soon). Our team consisted of four developers, two project managers, two front-end developers, a digital-analyst, a UXer, and a designer. In about 48 hours, we took an idea from Jeremy Field’s head to a (mostly) working app. We broke up the project in two parts:. First, a back-end that crunches trail, weather, and soil data. That data is exposed via a GraphQL API for a web app to consume.

While developers built the API, I built a static front end using Next.js. Famously, static front-ends don’t have a database, or a concept of “users.” A bit of functionality I wanted to add was saving favorite trails. I didn’t want to be hacky about it, I needed some way to add users and a database. I knew it’d be hard for the developers to set this up as part of the API, they had their hands full with all the #soil-soil-soil-soil-soil (a slack channel dedicated solely to figuring out our soil data problem—those were plentiful.) I had been looking for an excuse to use Userbase, and this seemed like as good a time as any.

A textbook Userbase use case

“When would I use it?” The Usebase site lists these reasons:

• If you want to build a web app without writing any backend code.
• If you never want to see your users' data.
• If you're tired of dealing with databases.
• If you want to radically simplify your GDPR compliance.
• And if you want to keep things really simple.

This was a perfect fit for my problem. I didn’t want to write any more backend code for this. I didn’t want to see our user’s data, I don’t care to know anyone’s favorite trails.* A nice bonus to not having users in our backend was not having to worry about keeping their data safe. We don’t have their data at all, it’s end-to-end encrypted by Userbase. We can offer a reasonable amount of privacy for free (well for the price of using Userbase: $49 a year.) I am not tired of dealing with databases, but I’d rather not. I don’t think anyone doesn’t want to simplify their GDPR compliance. Finally, given our tight timeline I wanted nothing more than to keep things really simple.

Using Userbase

Userbase can be tried for free, so I set aside thirty minutes or so to do a quick proof of concept to make sure this would work out for us. I made an account and followed their Quickstart. Userbase is a fundamentally easy tool to use, but their quickstart is everything I’d want out of a quickstart:

• Written in the most vanilla way possible (just HTML and vanilla JS). This means I can adapt it to my needs, in this case React using Next.js
• Easy to follow, it does the most barebones tour of the functionality you can expect to get out of the SDK (software development kit.) In other words it is quick and it is a start
• It has a live demo and code samples you can download and run yourself

It didn’t take long after that to integrate Userbase into our app with more help from their great docs. I debated whether to add code samples of what we did here, and I didn’t because any reader would be better off using the great quickstart and docs Userbase provides—they are that clear, and that good. Depending on your use case you’ll need to adapt the examples to your needs, for us the trickiest things were creating a top level authentication context to manage users in the app, and a custom hook to encapsulate all the logic for setting, updating, and deleting favourite trails in the app. Userbase’s SDK worked seamlessly for us.

Is Userbase for you?

Maybe. I am definitely a fan, so much so that this blog post probably reads like an advert. Userbase saved me a ton of time in this project. It reminded me of “The All Powerful Front End Developer” talk by Chris Coyer. I don’t fully subscribe to all the ideas in that talk, but it is nice to have “serverless” tools like Userbase, and all the new JAMstacky things. There are limits to the Userbase serverless experience in terms of scale, and control. Obviously relying on a third party for something always carries some (probably small) risk—it’s worth noting Usebase includes a note on their pricing page that says “You can host it yourself always under your control, or we can run it for you for a full serverless experience”—Still, I wouldn’t hesitate this to use in future projects.

One of the great things about Viget and Pointless Weekend is the opportunity to try new things. For me that was Next.js and Userbase for Trailbuddy. It doesn’t always work out (in fact this is my first pointless weekend where a risk hasn’t blown up in my face) but it is always fun. Getting to try out Userbase and beginning to think about how we may use it in the future made the weekend worthwhile for me, and it made my job on this project much more enjoyable.

*I will write a future post about privacy conscious analytics in TrailBuddy when I’ve figured that out. I am looking into Fathom Analytics for that.