the

How to Adapt Your Marketing During the Coronavirus (COVID-19)

It’s been roughly a month now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected. Even […]

The post How to Adapt Your Marketing During the Coronavirus (COVID-19) appeared first on Neil Patel.




the

The Biggest SEO Trend You’re Ignoring

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my […]

The post The Biggest SEO Trend You’re Ignoring appeared first on Neil Patel.




the

Marketing in the era of digital revolution

As India becomes digital-savvy, consumer dynamics have evolved more rapidly than any of us imagined.




the

The art and science behind rebranding and renaming a brand

It is quite common for established companies to have their names changed for reasons varying from business expansion and mergers and acquisitions to new identity and brand crises.




the

The story of Sweetish House Mafia: Proof's in the crumbs

The entire business started via social media posts and SHM began with mobile deliveries from the back of a Tata Nano.




the

Here’s how you win the consumer’s trust

Changing customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.




the

Customer Experience: The new ‘mantra’ for business success in the digital era

APAC businesses understand the importance of customer experience and are focused on optimising the customer journey in 2020, with one in five (19%) APAC organisations identifying better CX as their most exciting opportunity for this year.




the

Building brand esteem in the instant information age

Building brand esteem and reputation is one of the most precious but least understood dynamics in the business world.




the

How marketers see the post-Covid world and the way forward

Consumer inertia, which is the biggest obstacle in ordinary situations, is passé. With significant changes to their environment, consumers are continuously evaluating and revaluating their choices across categories and brands.




the

Killing the kirana store? Should the competition regulator approve Walmart’s acquisition of Flipkart

The CAIT claims that the acquisition will give Walmart incentives to block a section of the market to certain seller’s thereby reducing competition in the market.




the

Change in the location of a registered office: how to go about it

There are special provisions for the shifting of a registered office to another State or Union Territory, within the same state under the jurisdiction of the same Registrar and shifting of registered office from the jurisdiction of one RoC to another RoC in the same state.




the

The one man show: Understanding the concept of One Person Company

OPC under the Companies Act, 2013 is a separate legal entity having perpetual succession, which is required to be registered as per the provisions of the Companies Act, 2013.




the

The Code on Wages, 2019: Understanding the key changes to wages, remuneration and bonus

The Code has expanded the definition of “employer” as well as “employee”, resulting in a broad based applicability of the regulations and is now applicable to employees in both organised and unorganised sectors.




the

What is force majeure? The legal term everyone should know during Covid-19 crisis

The term that has assumed relevance in contractual context today for businesses is “force majeure”.




the

Delegation of work: To constantly firefight or create a vision for the future

The biggest cause of such fires is non-delegation of tasks to responsible people with clearly defined accountability. When you delegate, you have to allow time for people to step up and demonstrate their abilities.




the

How MSMEs can create a win-win relationship with their customers

The secret sauce behind happy customers is to have happy team members. You cannot create happiness on the outside if your organization is not happy on the inside.




the

Time for reinvention: Why HR is the new Marketing

The People function is now all about the 4 Ps. If it was “customer is the king” earlier, today it is all about “talent” being the most important thing for an organization.




the

Can the design of your office improve workplace productivity?

In most cases, employees today spend over fifty per cent of their waking hours at the workplace, and that environment greatly influences their performance.




the

Getting more done: Why task management is the key to managing time

Task management is superior to time management as it provides the required flexibility, personalisation and customisation.




the

Micromanagement in the times of crisis: preparing for the Covid-19 threat in the workplace

It is impractical for one or a small group of company executives to collect, and process all the information regarding the imminent threat of Covid-19 infection in their area or among their staff.




the

The Role of CFOs amidst a coronavirus pandemic

CFOs have a central role to play during the financial crisis since they are the leader of the company who directly contributes to the organization's financial health.




the

Dr Norman Swan, the Art Gallery of New South Wales – and Australian kids – create Together In Art Kids

“The stories that children will tell through their art will be incredibly moving as well as funny and we at the ABC are proud to be partnering on this project.”




the

Public Media serving in the time of a pandemic…

As a member of the Global Task Force for public media, we would like to add our salute to the essential service being provided at this time by public broadcasters around the world. 




the

When the atomic dust settles, culture remains… Maralinga Tjarutja premieres on ABC

Maralinga Tjarutja shines a spotlight on the people who have lived on their lands for over 60,000 years. While it’s a story of deep tragedy, it also celebrates their incredible resilience.




the

ABC and the art of training Australia’s brightest minds

The ABC TOP 5 scheme has been expanded to artists and arts scholars for the first time, to help train Australia’s next generation of researchers in the art of sharing their wisdom with the nation.




the

ABC keeps the arts alive at home for all Australians

With the lights out in theatres and concert halls due to COVID-19, the ABC is bringing the best of the arts home to all Australians with performances by our leading arts and music companies, alongside new arts documentaries and radio programs. 




the

Brand Equity: Spiritual talk with the ‘untraditional’ monk

Brand Equity: Spiritual talk with the ‘untraditional’ monk





the

Brand Equity: A rendezvous with The Mad Men

Brand Equity: A rendezvous with The Mad Men





the

Trump delays State of the Union address

His announcement came after House Speaker Nancy Pelosi rescinded an invitation for him to deliver the speech in the House Chamber.




the

Which bank is giving automatic loan moratorium and which is not: Here's the list

To pay this additional interest, you may get an option to either increase your loan tenure without increasing your EMI amount or increase your EMI amount without increasing your loan tenure or make a one-time payment of the interest in June month.




the

Tata Capital loan EMI moratorium: All the terms, conditions and charges

Here are the charges, terms and conditions of availing the three-month equated monthly instalment (EMI) moratorium from Tata capital financial services. These are details as mentioned on Tata Capital's website for financial services.




the

Should you take loans linked to benchmarks other than repo rate? Which banks offer these?

According to the RBI Monetary Policy Report, 36 banks out of 62 banks have adopted repo rate as an external benchmark whereas six banks have adopted the market-based benchmarks such as CD rate, 3-month treasury bill etc.




the

What are the legal liabilities of a loan guarantor?

The amount for which you will stand guarantee will reflect in your credit report as an outstanding liability. Hence, understand the legal implications in case of default by a person you stood guarantor for.




the

Have a high CIBIL score? Know the importance of it for a personal loan




the

Next year, earnings will have the potential to positively surprise the market: Madhu Kela

Next year, earnings will have the potential to positively surprise the market: Madhu Kela





the

Paytm founder Vijay Shekhar Sharma shares tips on braving the Coronavirus impact on business

Paytm founder Vijay Shekhar Sharma shares tips on braving the Coronavirus impact on business





the

Need to implement containment plan uniformly across the country: Lav Agarwal, MoHFW

Need to implement containment plan uniformly across the country: Lav Agarwal, MoHFW





the

Franklin fiasco will not have any bearing on other mutual funds: Nilesh Shah

Franklin fiasco will not have any bearing on other mutual funds: Nilesh Shah





the

Coronavirus impacts: No crisis within the banking system, says SBI Chairman Rajnish Kumar

Coronavirus impacts: No crisis within the banking system, says SBI Chairman Rajnish Kumar





the

The results are in for the sharing economy. They are ugly.

Lyft said rides on its service fell nearly 80% in late March and remained down 75% in mid-April. In May, passengers began to return cautiously to Lyft, but rides were still down 70%, Lyft executives said on a Wednesday earnings call with financial analysts.




the

India- UK Building Bonds: In conversation with the British High Commissioner to India

India- UK Building Bonds: In conversation with the British High Commissioner to India





the

Godfrey Phillips India, other KK Modi businesses up for sale

Godfrey Phillips India, other KK Modi businesses up for sale





the

Lighter planes, fewer entertainment options, no meals in the short run: SpiceJet CMD on future of flying

Lighter planes, fewer entertainment options, no meals in the short run: SpiceJet CMD on future of flying





the

Country must accept the coronavirus as new normal: NR Narayana Murthy

Country must accept the coronavirus as new normal: NR Narayana Murthy





the

Will work from home be the new normal for India?

Engineers, information technology employees, some HR roles, consultants, knowledge workers can work from home but it might be hard for those working in finance, insurance and companies ad that have proprietary applications.




the

Firms spared fixed electricity charges for two months, no penalty for others on late payment: BS Yediyurappa

Yediyurappa announced a special relief package of Rs 1,610 crore to assist people from various affected sectors on Wednesday, which was welcomed by his political opponents.




the

NRAI identifies aggregator alternatives for the F&B sector

The objective is to envision and create a seamless 'digital dining' experience that will make the customers feel safe while trying to preserve the warmth and emotion of dining out.




the

Yet another relief package for sugar companies before elections

Yet another relief package for sugar companies before elections





the

How will the sudden plunge in US oil prices impact India: WTI crash explained

How will the sudden plunge in US oil prices impact India: WTI crash explained





the

BR Shetty: The staggering rise and incredible fall of a billionaire

BR Shetty landed in Abu Dhabi with $8 in 1973 and turned his sweat into a personal fortune worth billions.