Tuten, Tracy L., 1967- author

Solomon, Michael R., author

6 months ago this day Google Reader shut down and the voices of millions of blog posts were suddenly silenced. Although there was a huge outcry before Google reader disappeared, on the actual day it went away it seemed to pass many users by without a word.

Part of the reason was that by this time a few groups had come out with alternative apps for the service so it was easy to miss but also many tweets and blog posts had been written venting their frustration. But 6 months on and the picture has changed a lot. The internet (at least for nerds) looks very different than it did before.

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Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search.

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Earlier this week, popular notetaking app Evernote, and RSS feed service Feed.ly were taken down by multi-hour DDoS attacks.
Evernote managed to stay active with major lag and issues while Feedly was rendered unavailable.

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With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers.

In the early days of satellite, the concept was novel and engaging.

In the early days of satellite, the concept was novel and engaging.
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Over the past couple of years, mobile phones have become an important content consumption device. Also RSS Readers are important no matter. In this article, we’re sharing some Demos for jQuery Mobile RSS Readers. These jQuery Mobile RSS Reader Demos fetches the feeds in real time.

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People define negative SEO in a variety of ways. Some consider it the malicious efforts of your competitors to either build unsavory links to your website or steal the best links from your website. Others would add website hacking, content theft, brand impersonation, and similar strategies to the list. I consider negative SEO anything that could harm your reputation, visibility, or traffic in search. With that in mind, here are some tools and services you can use to monitor negative SEO activity and the harm it does to your website and brand.

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Feed Tips for the Blogging Community:

Make it easy to subscribe to your feed. Have an RSS logo near the top of your blog (you’ve seen them – the little orange and white squares?

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Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is the answer to that problem for many.

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When I ran a Facebook ad recently for a nonprofit where I volunteer, I was surprised how specific you could get in targeting potential customers. If I wanted to advertise the event I was promoting to women between the ages of 24 and 26 in my city who were unmarried and educated, who watched Girls, owned a dog and liked designer purses — I could do that.

Being able to target ads to a specific market can help a seller reach the people who want or need their products and services. Unfortunately, that means buyers may also be encouraged to spend more than they should if they are not mindful.

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Google Sheets can monitor competitors prices, capture news headlines, and devour data from websites, CSV files, and more. The tool helps small business owners and marketers gain a competitive advantage.

Google Sheets, the search giant’s cloud-based spreadsheet service, does more than just make your financial statements legible. The service has many powerful functions and features. Three of these may even help your business collect competitor and industry data that could lead to better decisions.

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1. Plan around the online and social hit.
Craft your pitches to include elements that readers will want to share on social media. Think about a creative way consumers can engage with your product along with a campaign hashtag. Just as when you include a storyline in a pitch, including decorations on your product’s theme can help editors imagine how to photograph them. This reduces one step of the design process for the publication and gives you additional influence on how your product is presented to the world.

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You are definitely not alone in feeling the RSS information overload. As wonderful as it is to be able to tap into all the information in the world, there are only so many hours in the day to spend consuming it all. Not to worry: With a little pruning, filtering and prioritizing, we can turn the deluge of data into a nice, manageable stream of content.

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In 2015, we have seen several major changes and improvements to the way we conduct business on social media. We have seen brand new networks rise, while others have fallen. We have watched popular networks pivot, and promising networks not take off as expected.

This years social media ad revenue is estimated to total $23 billion.

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Twitters Moments feature lets users step back from their rapid-fire feeds and see what hot topics are dominating internet chatter. From news to funnies to trending subjects, Moments blend media and commentary into curated, bitesize overviews.

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Feed Monsters is a web based service that lets you change values within RSS feeds, resort the values within the RSS feeds and filter the RSS feeds.

After you get signed up you create your monster and give it an RSS feed to chew on.

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Syndication is conceptually simple. It allows publishers to distribute content that can be displayed in another location or context. Using RSS, publishers are able to easily create and disseminate content feeds that include news headlines, blog summaries and related links. RSS is the defined syndication standard that has become mainstream. All types of information are now available in a syndicated format.

Promote a Blog

Get the most out of Facebooks Fan Pages despite Facebook doing its best to limit what posts you see on your timeline
            
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I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media. For perspective, Lucio has over 33,000 Twitter followers, has a 62 Klout score, and is the 4th most influential CMO on Twitter (see list here). I asked him why he is so personally involved in Twitter. Very few CMOs tweet and of those who have a lot of followers, few tweet themselves, instead delegating the task to somebody on their marketing team. His response to my question was fascinating, and an important one for any CMO or aspiring CMO to hear.

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New-age publishers are toying with innovative content models that offer more value to end users and set their cash registers ringing. It does not come as a surprise, when content is evolving as a major source of income for them. By offering high-value content and a trove of inbound links, digital publishers can maximise the profitability of their websites.

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Mobile users spend little time viewing web content on their mobile browsers, preferring to read most of it through their social networks. As a result, publishers are losing control of their content, and users are overloaded with content sources.

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If my mother invented a social network it would be a lot like Pinterest. Thousands of pictures, tons of content, and everyone talking with everyone about everyone else’s favorite things. This social network would consist of people just like my mother, caring, hip, and quickest to the draw when the silence calls for a witty comment.

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For more than 56 years the charity I work for, Bloodwise, has been working to beat blood cancer, the third most fatal form of cancer. In our work, we have had to constantly evolve and adapt to meet the ever-changing needs of our supporters and patients.

Unsurprisingly, the rise of digital channels has been transformational for us, from the delivery of patient information online to communicating with supporters via social media. However, as the importance of digital grew, we knew we needed to use data and insight to understand our online audiences better and measure our performance.

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Did you know that there are thousands of people out there earning incredible amounts of money through social media? That s right, social media stars can make thousands, even millions of dollars per year through sponsored posts, original content, and consistent engagement with their followers. Here are five social media celebs who might make you want to quit your job to go full-time on Instagram!

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Despite the huge popularity of social networking among teens, more respondents reported using Gmail than Snapchat or Facebook, June 2016 research uncovered. The only site used more than Gmail was YouTube, which is not surprising given the plethora of content and influencers available on the video-sharing site.

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There are a wide variety of things you can do in regard to blog promotion. Here are just a few...

1. Optimize
Optimize the blog using standard search engine optimization techniques, so that it performs well in the organic rankings of the various search engines.

2. Submit
Submit the blog to the available online blog directories. There are a number of blog search engines and RSS directories which you can submit your blog to in order to gain additional exposure.

Blog Promotion Tips

The Internet is a big place. Really big. With more than a billion existing pages and thousands more being created each day, there is a wealth of great sites offering fantastic content free of charge. But with such a massive torrent of media being produced each and every day, it can often be tough to keep up with all your favorite websites. So, how do we alleviate this problem? Easy. Here’s a really simple explanation of Really Simple Syndication (RSS).

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Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio by posting large volumes of tweets and updates occurs fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing.

Automated postings have inundated social communities to a point that no one is listening anymore.

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In 2006, I set out to brand myself. I had an idea that I shared with the owner of the small company at which I was employed. I called it Publish or Perish, and despite the lack of originality, the idea was simple, but purposeful: We needed to elevate the name recognition of our company -- quickly.

The company had made a fortune working with a niche client, but unwisely, it chose to fly under the competitions radar. In other words, it did the opposite of marketing for fear that if competitors knew how much money it was making from this niche client, it would face stiffer competition.

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No matter how popular your blog is, it won't make money if you do not monetize it. And even a well-designed and monetized blog can not make money if you do not know how to promote it. Too many recent posts on this topic have failed to point out that what works for the rich and famous is unlikely to work for your small business.

When Neil Patel writes about how to create a blog and mentions that his site earns over $1 million dollars a year, I hope people realize that even when he did this with a brand-new blog, he is still the well-respected, world-famous Neil Patel.

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Most of us think of Search Engine Optimization as a feat of technical wizardry, and it can be. From using proper keywords to using tools to automate publishing to social media, being tech savvy plays a big role in getting traffic. The mistake is forgetting that readers do not just have favorite blogs; they have their specific interests. Taking your content and commentary beyond your blog can help build authority and drive a lot of traffic your way. Thats where guest blog posts can be an effective tool. In 2014, Googles Matt Cutts declared guest blogging dead because it had become too spammy. So why do it? Because Google rewards quality, and a comprehensive, high-quality guest post that links back to your site is at least equally good for SEO as a great post on your own site.

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Social media can be a great way to promote your MIT department, lab, center (DLC), or group and to engage with your audience. For those who are new to it, though, running multiple sites for outreach can be daunting. Jenny Fowler, the manager of social media strategy in MITs Communications Initiatives, shares some tips for those starting to build a social media presence.

Which platform?
The most popular platforms are Facebook, Twitter, and Instagram, with Snapchat on the rise. Fowler recommends Facebook for those new to social media.

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We think the world is dominated by Facebook, but is it really the world’s favourite social network? And what about the second most popular social networks? Lets check the world map!

I won’t keep you hanging. Yes, Facebook is still the worlds most popular social network, and by far. But the following maps, designed by Vincenzo Cosenza, are still full of interesting – and sometimes surprising – insights on how the world uses social media platforms.

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Although Facebook is the most popular social network across generations, it is not as dominant with younger people as it is with older ones, according to recent research from Sprout Social.

The report was based on data from a survey conducted in January 2017 of 1,000 Millennials (age 18-34), Gen Xers (age 34-54), and Baby Boomers (age 55+) in the United States.

Some of 65% of Gen Xers as well as Baby Boomers say Facebook is their favorite social network.

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Anyone who has invested time managing and growing a social media following knows that it can turn into a time vacuum. Open up Instagram and suddenly you find yourself scrolling through beautiful photos from your friends excursion to Iceland. Those ponies are so photogenic with their manes blowing in the icy wind! Logging in, posting and getting out without being distracted is a challenge even the most self-disciplined struggle with.

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Social networks are here to stay, and they are constantly evolving. Globally, more than 2.8 billion people — or 37% of the world's population — use social media, but the way those users interact with each other, and the platforms they adopt, vary widely.

Social Media Demographics

Facebook anonymously launched a photo-sharing app in China in a new effort to make inroads in the worlds most populous country.

Facebook Anonymously Launched Social Media App In China

Decisions made by Facebooks human content moderators to weed out hate speech posts are often inconsistent, causing some offensive content to wrongly remain on the platform, according to investigative journalism group ProPublica.

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Writing sells.

You don’t have to be the worlds foremost wordsmith to produce effective content, but improving your writing will make you more successful at work.

Here are some tips:

1. Know your audience.

You are not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you are writing for. Whats useful for them? What might help them in their jobs?

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Facebook is taking a hard look at the impact it has on the democratic process after announcing it could no longer guarantee that social media is beneficial to democracy. One critique of social media is the ability to create echo chambers -- online spaces that only surround users with like-minded people and ideas.

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Facebook began testing a  breaking news label for developing stories back in November, and now the social network is expanding the option to more publishers. Starting this week, the company says 50 more outlets in North America, Latin America, Europe and Australia will be privy to the tag. That is in addition to the small group of local and national publishers that are already using it. If all goes well, Facebook said it may offer the option to even more publishers in the future.

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Facebook purged  583 million fake accounts in the first three months of 2018, demonstrating the amount of spam, violent content and hate speech that gets smeared across the social network.

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Mozillas current plan aims for a removal of both features in Firefox 63 or Firefox 64, out October or December 2018. The change won't affect the current Firefox 60 ESR version but the next Firefox ESR after Firefox 60 ESR won't support both features anymore as well.

We published an overview of Live Bookmarks in 2014, but Firefox supported the feature for much longer. Live Bookmarks allowed Firefox users to subscribe to a site's RSS feed so that new articles would be displayed in a bookmarks folder in the web browser.

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Take time to organize your social media updates and create a social media calendar before you schedule them.

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If there are tech ideas that refuse to die, then Moodle is the land of the undead. Moodlers have access to a delightful and eclectic variety of tools whose time in the spotlight happened a while ago. Email, Forums, Wikis, Blogs. SCORM could not go without mention. No matter how hard Moodle tries to add a fresh face to it, most Moodle experiences today are evocatively reminiscent of a simpler past. To nicely tie up the rooms in nostalgia, its core is built in PHP, the language that refuses to die.

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Enterprise marketers face more challenges than ever in executing their customer-driven, high-ROI strategies. When customers search nowadays, they are looking for more complete and more specific answers provided for their queries: whether they are searching on a smartphone, looking for results specific to their city, or keeping up with the news of the minute. And Google is constantly improving how it delivers those results.

Conductors goal is to make sure the marketing team has all of the data and insights, features, and reporting capabilities customer need—so marketers can deliver for their customers and achieve above and beyond their goals.

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Podcasting is going Hollywood.

Over the past year, HowStuffWorks, Gimlet and Wondery have stepped up their search for content that can be adapted into film, television, or even books as production studios snap up podcasts for high-profile films and cable TV series with A-list talent like Julia Roberts, Connie Britton and Eric Bana.

Gimlet Media, the startup that began selling film and TV rights to its shows last year, has already exceeded every 2018 goal it had set for Gimlet Pictures, said its head, Chris Giliberti.

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Every marketer today wants to make their brand presence felt. That is the reason why social media is being leveraged on a big scale.  Whether one owns an established business or a startup, social media marketing is something that everyone is using to reach and communicate with the customers. Doesn’t it make sense to be in a place where the crowd is? One often comes across some social media marketing activities that fail. While, on the other hand, some Facebook and Twitter pages become popular than the others. Many times, marketers observe that their competitors are doing better than them in social media marketing!

Everybody does make mistakes. How can social media marketers be any different? But the fact is, making too many mistakes can see the followers dwindle and their count drop. Indeed, it does affect the revenue of a business. As with all mistakes, the first step is understanding and becoming aware of them. It then becomes easier to avoid them in the future.

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