If the music industry is worried about podcasts eating into music’s share of the American audio diet, new survey data suggests that such worries are unfounded: Podcasts’ share increased at the expense of music a couple of years ago but has held steady ever since. Instead, the rising number of podcast listeners are coming from AM/FM radio. That’s what the numbers in new research from Edison Research, Triton Digital and National Public Radio show.

The Infinite Dial from Edison Research and Triton Digital is an annual survey that has been published for over 20 years. It originally covered listenership to digital radio such as Pandora and Sirius XM, but it has expanded to include other types of streaming music services, social media, podcasting and most recently esports; it has also tracked trends in consumer ownership of devices such as smartphones and smart speakers. The Infinite Dial is highly respected because of its methodological rigor and its year-to-year consistency over a long period of time. The 2020 edition of the Infinite Dial was released last week.

New Sony venture. Sony Music Entertainment announced another podcasting venture today, this time in the shape of a partnership with U.K. audio company Somethin Else. This continues a recent run of Sony investments in audio — previous examples include Jonathan Hirschs Neon Hum Media, Adam Davidson and Laura Mayers Three Uncanny Four and Renay Richardsons Broccoli Content.

Podcast measurement company Podtrac has recorded mostly negative week-over-week download and unique audience growth since social distancing measures began. The declines were most severe in mid-March when major cities began shelter-in-place requirements and nonessential American workers began working from home. As of the week of April 27, however, weekly download and audience growth are slowly ticking back up.

But it is not all bad news: Podtrac found that for the shows it measures, year-to-date growth overall is still positive with major download growth in categories like news, comedy and business.

The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing.

Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks prior to the pandemic and followed up in mid-April with another survey about COVID-19’s impact on the industry.

That 14.7% projection is a downgrade from the IAB’s pre-pandemic expectations of 29.6% growth in 2020, 55% growth in 2021 and 36% growth in 2022. Those figures were based on podcast advertising’s growth to $708 million in 2019 (48% year over year).

But 2020s decelerated growth is still a positive given how the pandemic has decimated other mediums, said Zoe Soon, VP of consumer experience center at the IAB.

In 2018, businesses spent $497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $1 billion. So, podcasting is clearly big business.

How do you launch a business podcast?
So, there are a few steps when it comes to launching a podcast for your business – and it all starts with thinking about your aim.

What are you trying to achieve from your podcast? Is it to build trust with customers, or to drive more awareness with new prospects? In my case, I wanted to better position myself as a leader in the sales enablement space – so in addition to my blog over at Contemsa and posting on LinkedIn, I wanted to have a few different streams of content where my audience could gain insights about sales enablement.

With that aim in mind, it was important that my podcast was not about selling anything. Instead, it was about sharing insights and tips on B2B sales enablement topics such as How to Involve Sales Teams in Your Sales Playbook Process, for example. As you can see in this example episode, I am not selling anything: I am giving away useful tips and support for my customers and prospects.

1. Thou shall not do it for the money
2. Thou shall be a consumer
3. Thou shall reflect well on your brand
4. Thou shall be useful
5. Thou shall not be a salesperson
6. Thou shall note get personal
7. Thou shall create a consistent format
8. Thou shall release episodes regularly
9. Thou shall be professional
10. Thou shall be sociable

It is estimated that 32% of Americans listen to podcasts on a monthly basis. And the podcast industry is expected to be worth around $1 billion by the end of next year. Being such a booming industry, it makes sense why so many people are thinking about starting their own podcasts.

Luckily, we are here to help you. So continue reading and we’ll walk you through everything you need to know!

1. USB Audio Interface and Recording Bundle
2. Adjustable Microphone Arm Stand
3. Podcast Recording Software
4. Podcast Editing Software

Spotify on Wednesday said its monthly active user count reached 299 million in the most recent quarter ending June 30. That is an increase of 29 percent year-over-year and brings the streaming giant just shy of that 300 million MAU milestone.

Taking a closer look, we see that Spotify finished the second quarter with 138 million premium (paying) subscribers, up 27 percent compared to the same period a year earlier. The company said its Family Plan continues to be a big driver of performance and further plugged the expansion of its new Premium Duo subscription offering for couples.

Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketers latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.

By the end of 2020, podcast ad spending in the US will reach $782.0 million, up 10.4% from last year, giving it a 21.0% share of the US digital radio ad market. And in 2021, spending will jump nearly 45% to $1.13 billion.    

COVID-19 has threatened the key communication channels corporations need to survive. Workers are displaced. National meetings have been cancelled. Town halls and offsites are viable only through online platforms. In the face of the storm, companies are turning to new channels to keep the lines of communication open. For many organizations, podcasting is a timely and effective way to unite a fractured workforce.

Even before COVID shuttered offices, and work-from-home directives became commonplace, large organizations were discovering podcasting was a worthwhile addition to their communication mix. According to Forbes, the majority of Fortune 500 companies in the US already use podcasting as part of their internal communications. Ideal for a geographically-distanced and mobile audience, podcasting seems purpose built for the modern lifestyle, bringing content where the audience is. Add to the mix a pandemic that has scattered workers across the country, and podcasting makes more sense than ever.

Podcasting Continues Growing
Podcasting is mentioned above and has become a huge part of digital marketing. There are a number of different types of podcasts listed below:

Individuals or groups of people trying to build their personal brand. This could be a humorous podcast or professional one that helps a person establish themselves as an authority on a topic.

~ Companies that are looking to reach and educate current customers. Attracting customers in the industry in B2B situations will work far better if looking to have work contracted out to your business.

~ The sporadic podcast is of a company that sees the value in podcasting yet hasn’t dedicated time or money to the process. This could happen once a month or a few times a year. Generating listeners is about putting out content that is informative/entertaining consistently. Being able to rely on a certain podcast on a specific day provides comfort to loyal listeners.

~ Question and answer podcasts could be a favorite regardless of the ultimate goal of the podcast. Being able to answer specific questions from listeners is important. This can earn new customers and provide a sense of comfort to current customers that know they are in good hands.

~ Keep in mind that your podcast should have at least an outline to provide some kind of structure. Transcribing these podcasts can be a great way to turn these in-depth conversations into a searchable document.

The Apple Watch will no longer be counted in podcast listener numbers for Interactive Advertising Bureau (IAB) Tech Lab partners because it has been found to falsely inflate listener numbers.

Currently, when a podcast is automatically downloaded by an ‌Apple Watch‌ user, it is counted as two listeners; one from the ‌Apple Watch‌, and one from its paired iPhone. Since the ‌Apple Watch‌ and ‌iPhone‌ download the same podcast episode by default, and they both report different device user agents, the podcast appears to be downloaded by two different people. This means that the ‌Apple Watch‌ falsely inflates podcast listener numbers.

1. Relationship Building
2. Infinitely Recurring Revenue
3. Securing Media

The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. According to the most recent financial reports, Spotify reported that 21% of the monthly active users (MUA) have engaged in at least one podcast in the past month.  Data presented by Stockapps.com breaks down the rise of podcasting.

Spotify Records 5% Increase in Podcast Engagement between Q4 of 2019 and Q2 of 2020

The Joe Rogan Experience – the title of Rogans podcast, was the highest-earning podcast of 2019 with revenue of $30M. In September 2020, Joe Rogan officially began his podcasting contract with media giants Spotify, which will eventually see his entire library of content migrate to the platform. The deal is reported to be over $100M.

Spotify has been expanding its podcasts catalogue as they continue to see strong growth in that particular segment. The rate of consumption of podcasts has been growing by triple-digit percentage numbers for the last few years. In Q4 of 2019 16% of Spotifys monthly active users engage in podcast content, by Q2 2020 that number had jumped to 21%.

Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

But podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4% this year to more than $780 million. Next year, podcast ad spending will surpass $1 billion in the US for the first time as growth rebounds to 44.9%. That will boost podcast advertising to almost one-quarter of the digital radio ad market.

Academia and podcasting have a similar problem: unless you’re involved in them, they seem incredibly intimidating to get into. With academia that is mostly true; a number of economic, systemic, and personal reasons make it inaccessible for a lot of people. With podcasts, however, that is not the case — to the same extent. If you have access to a recording device, editing software, and an internet connection, that is all you need to share your work with the digital world.

The creator of the worlds first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks has introduced a comprehensive audio content monetization and licensing services for audio creators, including podcasters, broadcasters and audio advertisers.

Introducting Veritones premium audio licensing library and services, designed to enable podcasters, broadcasters and other audio creators to easily license clips of premium audio content from major media brands for their programs, as well as monetize their own content.

Original podcasts from SiriusXM that chronicle sports greatest rivalries, comedys biggest legends, country stars humble beginnings, and gripping first-person tales from medicines front lines

Plus, influential podcasts from FOX News and popular podcasts from leading creators and providers including Stitcher, NBC News, CNN, NPR, ViacomCBS, The Wall Street Journal, HBO, Wondery, ESPN, Barstool, TNT, Joel Osteen Ministries, WNYC Studios, Slate, TED, Westwood One, PRX, and many more

Open podcasting is the foundation on which the entire industry was built: in short, an ecosystem that allows content creators to share their work with listeners everywhere, through all the applications and podcast players that exist.

The magic of podcasting is discovering a new show that you look forward to sharing with friends, or following one for so long that you feel like part of a family, and all of that is made possible by the open nature of the industry.

As per the research report titled Global Podcasting Market Size study, by Genre, by Format (Interviews, Panels, Solo, Conversational) and Regional Forecasts 2020-2027 available with Market Study Report LLC, global podcasting market is expected to witness unprecedented growth during 2020-2027.

According to the business intelligence report, emphasis among podcast production studios on the distribution and production of their content on audio platforms such as Spotify, coupled with emergence of high bandwidth, and personal digital assistants are augmenting the growth of global podcasting market size.

Increasing penetration of internet as well as smartphones, inclination towards audio and music content, growing acceptance of audio broadcasting content, and escalating demand for podcasts are stimulating the global podcasting market outlook. Citing an instance, the IDC (International Data Corporation) recorded shipment of around 369.8 million units of smartphones by vendors in the fourth quarter of 2019.

Leading players that define global podcasting industry trends are TuneIn Inc., Stitcher Radio, Spotify AB, SoundCloud, Entercom Communications Corporation, Pandora Media LLC, Megaphone LLC, iHeartMedia Inc., and Apple Inc.

On the contrary, storage space issues and high costs associated with podcasting are expected to impede the industry expansion throughout the analysis timeframe.

2020 has been a transformational year for many industries. For media and content creators, pivoting strategies is nothing new. With the emergence of OTT and other cord-cutting methods, television networks, movie theaters, and even traditional radio have been shifting for at least a decade.

With consumers demanding more content quicker, podcasting is taking over earbuds and smart speakers everywhere. Not surprisingly, podcast listening rose during the COVID-19 pandemic.  

Seventy-five percent of Americans know about podcasts, according to Edison Research. Digging deeper into the numbers, about 104 million Americans listen to podcasts monthly -- with the average listener streaming at least five hours of podcast content a week.  

While there may be close to 1.5 million podcasts out there, not all of them are in production. Do not let that discourage you from joining the podcasting revolution. Podcasting is one of the best ways to get your business message out there, no matter your niche.  

1. Create An Ideal Listener Avatar
2. Know Why You Are Doing It
3. Be Authentically You
4. Interview Other Podcasters
5. Accept That Episode One Will Not Be Perfect
6. Get To Know Your Audience Intimately
7. Be Clear About The Value You Want To Bring
8. Never Quit
9. Know Your Audiences What Is In It For Me
10. Let Interesting Guests Talk You Up
11. Commit To A Disciplined Purpose For A Year
12. Find A Niche Aligned With Your Expertise
13. Take A Step-By-Step Approach
14. Figure Out What People Need To Hear
15. Be Relevant And Real

What is missing in the audio space today are platforms that empower podcast makers to build membership communities — and make it easier for podcasters to sell their own subscriptions. Today’s biggest platforms are not designed to help podcasters build and strengthen their audiences and their communities.

What’s missing is the ability of a publisher to create rich interactive experiences and distribute that on any app or any smart speaker.

In the coming year, I have no doubt that the biggest podcasting stars will continue to see large paydays as tech platforms bid to buy them out. But unless podcasting platforms evolve, what we could be left with will resemble the big industrial radio oligopoly of the late 1990s, and the diversity and promise of podcasting could begin to disappear.

Podcasting and audiobooks have become increasingly popular in recent years – especially for entrepreneurs and in the business community. For many, these audio formats are a great way to educate people about your product, grow brand loyalty, and help bring in additional revenue for your company. But, a podcast or audiobook is only as good as its technical quality and distribution, both of which can be difficult to master.

Soundwise is an all-in-one platform that helps you create and sell audio products like audiobooks, podcasts, audio courses, and albums directly to your customers.

After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting.

Podcasts are an intimate medium that allow listeners to feel more connected to the host and engaged with the topic. Here are four best practices for how to make company podcasts effective and engaging for the long run:

1. Empower your team.
2. Provide consistent, accessible and digestible content.
3. Pay attention to feedback.
4. Put in the work.

In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

According to Forbes, iTunes is a rank one website. Hence, any founder who is featured on a podcast with a description contributes to SEO ratings of the brand. Hence, podcasts can be an effective tool in boosting up page rankings. Listeners are increasing for podcast channels and 115 million people are expected to listen to podcasts per week.

1. Thou shall not do it for the money
2. Thou shall be a consumer
3. Thou shall reflect well on your brand
4. Thou shall be useful
5. Thou shall not be a salesperson
6. Thou shall get personal
7. Thou shall create a consistent format
8. Thou shall release episodes regularly
9. Thou shall be professional
10. Thou shall be sociable

For those of us who are iPhone users, I asked Jimmy Atkinson at Edu-Tastic to share a list similar to the one I posted for you yesterday but for the iPhone. Here it is! (The link to the webpage is: http://toponlineuniversityreviews.com/2009/25-essential-free-iphone-apps-for-lifelong-learners/

by Miranda on July 14, 2009

According to the latest statistics from ASTD (American Society for Training & Development), U.S. companies spent almost $126B on employee education in 2010. A good portion of that was spent on e-learning. While remote education is now a popular and cost-effective method for providing access to the continuing education employees need, businesses shouldn't depend solely on this method. Rather, companies should blend e-learning with face-to-face learning by sending them to live industry conferences. Continue reading to learn three reasons you should send some of your employees to conferences.

Increase Networking Opportunities
One benefit of in-person conferences is that your employees can meet interesting and knowledgeable people who may inspire them to go “above and beyond” once they return to work. In-person conferences also provide opportunities for your employees to ask questions and exchange ideas with industry experts, conference speakers, and other attendees. These types of interactions are most effective when conducted in-person.

Capitalize on Internal Talent
At live conferences, attendees are often exposed to some of the most up-to-date and modern business techniques and products used in your industry. Your employees may return to their jobs with new ideas that can be applied within your company which may transform and improve some aspect of your organization. In addition, your employees’ new-found knowledge could save you money since you would have less need to recruit “new blood.” This makes good business sense since your current employees have already proven their value and loyalty, unlike new talent that you may recruit.

Make Employees Happier
Finally, an employee who attends a conference in another city or state may greatly appreciate the opportunity to enjoy a short break from the office, attend interesting sessions at the conference, and enhance their knowledge. It can be rejuvenating, refreshing, and stimulating. They should return to work more inspired and motivated as a result of their experience.

Guest Blog Contributor By-line:
This guest post was contributed by Angelita Williams, who writes on the topic of online courses. She welcomes your comments at her email id: angelita.williams7@gmail.com.

From PDAs to cell phones to tablets, there's no denying the ever-increasing presence of technology in our world. It’s so pervasive that it's pretty much standard practice for employees to receive company-issued computers and phones on their first day.  But what about the growing tablet market?

Compared to smart phones, tablets have infiltrated the population at a much quicker rate. A recent study found that in just under two years, more than 40 million Americans became owners of some form of tablet—be it an iPad, Kindle, etc. With more and more people acquiring the new gadgets, it's only natural that companies jump on board as well—and many have. From law firms to elementary schools, more employers are recognizing the device's pull and are therefore changing policies and procedures to incorporate increased use of the technology. So what does this mean for the workplace?

When it comes to human organs, none is quite so mysterious as the brain. For centuries, humans have had numerous misconceptions and misunderstandings about how the organ works, grows, and shapes our ability to learn and develop. While we still have a long way to go before we truly unravel all the mysteries the brain has to offer, scientists have been making some major breakthroughs that have gone a long way in explaining both how the brain functions and how we use it to organize, recall, and acquire new information. Here, we list just a few of the biggest and most impactful of these breakthroughs that have contributed to our understanding of the science of learning.

1. More information doesn’t mean more learning.

   
   The brain is equipped to tackle a pretty hefty load of information and sensory input, but there is a point at which the brain becomes overwhelmed, an effect scientists call cognitive overload. While our brains do appreciate new and novel information, as we’ll discuss later, when there is too much of it we become overwhelmed as our minds simply can’t divide our attention between all the different elements vying for it. This term has become a major talking point in criticisms of multi-tasking and in the modern information-saturated online sphere, but the discovery of this cognitive phenomenon also has major implications for education. In order to reduce mental noise, teachers have had to take new approaches to presenting material, using techniques like chunking, focusing on past experiences, and eliminating non-essential elements to help students remember a large body of information.

2. The brain is a highly dynamic organ.

   
   Until the past few decades, people believed that the connections between the neurons in your brain were fixed by the time you were a teenager, and perhaps even earlier. One of the biggest breakthroughs in understanding the science of learning happened when scientists began to realize that this just wasn’t the case. In fact, the brain’s wiring can change at any age and it can grow new neurons and adapt to new situations, though the rate at which this happens does slow with age. This phenomenon is called neuroplasticity, and it has had major ramifications in our understanding of how the brain works and how we can use that understanding to improve learning outcomes.

3. Emotion influences the ability to learn.

   
   The ability to learn, retain, and use information isn’t just based on our raw IQs. Over the past few decades it has become increasingly clear that how we feel and our overall emotional state can have a major impact on how well we can learn new things. Educational situations where students feel stressed, shamed, or just uncomfortable can actually make it more difficult for them to learn, increasing negative emotions and sparking a vicious cycle that may leave some children reluctant to attend class. Research is revealing why, as the emotional part of the brain, the limbic system has the ability to open up or shut off access to learning and memory. When under stress or anxiety, the brain blocks access to higher processing and stops forming new connections, making it difficult or impossible to learn. It may seem like common sense that classrooms should be welcoming, non-stressful environments, but different students have different triggers for negative emotional states, making it key for educators to watch for signs that indicate this in students.

4. Mistakes are an essential part of learning.

   
   Failure is a dirty word in most aspects of modern American society, but when it comes to the science of learning, research shows that they’re essential. A recent study found that students performed better in school and felt more confident when they were told that failure was a normal part of learning, bolstering a growing body of research that suggests much of the same. Much like it takes multiple tries to get the hang of riding a bike or completing an acrobatic feat, it can also take multiple tries to master an academic task. Neuroscience research suggests that the best way to learn something new isn’t to focus on mistakes but instead to concentrate on how to do a task correctly. Focusing on the error only reinforces the existing incorrect neural pathway, and will increase the chance that the mistake will be made again. A new pathway has to be built, which means abandoning the old one and letting go of that mistake. This idea has formed the basis for a growing debate about education in American schools, which many believe doesn’t allow children to embrace creativity and problem solving as they are too focused on memorization and test scores.

5. The brain needs novelty.

   
   Turns out boredom really can kill you, or at least your will to pay attention and learn. Repetition may have its place in learning, but what the brain really craves is novelty. Researchers have found that novelty causes the dopamine system in the brain to become activated, sending the chemical throughout the brain. While we often regard dopamine as the “feel good” chemical, scientists have shown that it actually plays a much bigger role, encouraging feelings of motivation and prompting the brain to learn about these new and novel stimuli. This breakthrough has led to some major changes in how we think about learning, and has motivated many schools to embrace learning methods that cater to our brains’ need for new and different experiences.

6. There are no learning styles.

   
   What kind of learner are you? Chances are good that at some point during your educational career someone labeled you as a particular type of learner, either visual, auditory, or kinesthetic. This idea that there are distinct types of learners who learn best with certain assortment of stimuli has been showing up in education and brain science for decades, but recent studies have shown that this idea really doesn’t hold much water. Students may have preferences for how they learn, but when put to the test, students were found to have equivalent levels of learning regardless of how information is presented. Attention to the individual talents, preferences, and abilities of students, which helps to cater to the emotional and social needs of students and improves their ability to learn, is more important than styles (of which there have been 71 different models over the past few decades).

7. Brains operate on the “use it or lose it” principle.

   
   There’s a reason that you forget how to speak a language or work out a trigonometry problem if you don’t use those skills on a regular basis. Information in the brain that isn’t used is often lost, as neural pathways are weakened over time. Research has found that the brain generates more cells than it needs, with those that receive both chemical and electrical stimuli surviving and the rest dying off. The brain has to receive regular stimulation through a given pathway in the brain to sustain those cells, which is why lifelong learning is so important to brain health. These findings also have implications for vacations in K-12 education as well, as students who don’t get intellectual stimulation over the summer are much more likely to forget important skills in reading and math when they return to class.

8. Learning is social.

   
   While some select individuals may learn well cloistered in a library with a stack of books, the majority of people need a social environment to maximize their learning. Research has found that from infancy on, people learn better through social cues, much more easily recalling and emulating the actions or words of another human. Aside from social cues, socialization has been shown to have other learning benefits. Peer collaboration offers students access to a diverse array of experiences and requires the use of nearly all the body’s senses, which in turn creates greater activation throughout the brain and enhances long-term memory. Group work, especially when it capitalizes on the strengths of its members, may be more beneficial than many realize, both for teachers and their students.

9. Learning is best when innate abilities are capitalized on.

   
   All of us, from the time we are born, possess innate abilities to see and hear patterns, something that psychologists doubted was true for decades but that we now know to be the case. Research suggests that reinforcing those innate capabilities by teaching patterns early on may actually help kids learn more and sharpen their brains. Aside from being able to see and hear patterns, the human mind has a number of innate abilities (the ability to learn a language, for instance) that when capitalized on in the right way, can help make learning any concept, even one that is abstract, much easier. Combining these innate abilities with structured practice, repetition, and training can help make new ideas and concepts “stick” and make more sense.

10. Learning can change brain structure.

    
    Brain structure and function are intertwined, and you can’t improve one without taking the other into consideration. Yet, in years past, most ideas about learning ignored ways that the brain’s structure itself could be modified, instead focusing on brain function or the brain’s output. The reality is that brain function can only be changed through changing brain structure, which is actually less complicated than it sounds. For example, brain cells fired up during both perception and action overlap in people, and lessons that engage both allow students to more easily identify with their teachers and to learn concepts more quickly, as their brain cells are getting twice the attention and workout. In fact, any new information, if used enough, can modify the structure of the brain, something educators and neuroscientists are just starting to fully explore. 

You may already provide your new hires with some sort of technical training to help them perform their specific jobs according to your standards. You may not, however, provide them with any sort of training that will enhance their general performance as staff members. There are numerous e-learning courses and online training options available to employers that help employees gain the essential professional skills they sometimes lack. If you're deciding or re-evaluating which e-learning courses you invest in for your new hires, you may want to consider these useful types of courses:

1. Scitable:

   Scitable, created by NatureEducation, is an online collaborative space for science learning. Visitors to the site can browse or search through science articles and ebooks, ask experts science-related questions, build an online classroom, or even share their own content. Materials on the site are focused on the life sciences, but there are also numerous resources that can help learners start or accelerate a career in science.
   

2. TVO:

   Similar to PBS, the Ontario-based television station offers many of the same educational resources and opportunities for learning. Even if you can’t tune in live, you can take advantage of dozens of videos on topics like science, nature, business, tech, education, and culture. Connected to TVO is Big Ideas, a site that offers videos that touch on important and engaging topics like mathematics, economics, and even urban design. Other resources include educational tools for parents and kids, civics education on Canadian government, and access to loads of compelling documentaries.
   

3. Saylor:

   While sites like Coursera and Udacity have been drawing the most attention on the free education front these days, Saylor has largely flown under the radar. Created in 2008, the site offers nearly 250 free courses online, with topics centered on the 10 highest enrollment majors in the U.S. In addition to taking classes, learners can participate in discussion forums (organized by topic), track courses and print transcripts, and may soon even be able to access free textbooks.

4. GCF LearnFree.org:

   This North Carolina-based site is produced by Goodwill Industries and focuses on helping people from all walks of life build skills in technology, literacy, and math that will help them find work. All classes offered by the site are entirely free, and even come complete with mobile apps that make it possible to learn on-the-go. Currently, there are over 750 free lessons that teach everything from how to use Microsoft Office to basic addition and subtraction.
   

5. University of the People:

   The brainchild of educational entrepreneur Shai Reshef, University of the People is a tuition-fee, nonprofit, online academic institution that offers access to undergraduate degree programs in business administration and computer science. It maintains relationships with Yale, NYU, Hewlett-Packard, and the Catalyst Initiative to supply students with opportunities for research, future study, and internships. While the site focuses on helping learners in developing nations, students from nearly 130 different nations have been accepted (tuition is free, but you still have to apply).
   

6. Engineering for Change:

   Engineering for Change isn’t a traditional learning site with videos, courses, and lessons. Instead, it’s a live, interactive webcast that allows participants to learn and interact with others in engineering. It’s also a chance to play an active role in helping to solve humanitarian engineering issues. A new topic is addressed every month, and anyone interested in becoming more involved or learning more about engineering is encouraged to sign up.
   

7. The Faculty Project:

   Through The Faculty Project, learners can get access to professors from prestigious schools like Dartmouth, Vassar, Duke, and Northwestern, to name just a few. There are dozens of courses and lectures to choose from, covering a broad spectrum of topics. Launched just this year, the site is slowly building up a great collection of resources that can help students learn through video, PDF, PowerPoint, discussion boards, and educational articles.
   

8. Textbook Revolution:

   There are a growing number of sites out there that are dedicated to providing users with access to free textbooks. Textbook Revolution is among them, and while it hasn’t received as much attention as some others, it’s still a solid place to look for free educational resources. Currently, the site offers up access to dozens of textbooks, ranging in topic from accounting to chemistry.
   

9. Learnthat:

   Learnthat is an excellent place to explore tutorials that cover business, technology, and finance. Visitors to the site can learn how to improve their skills in Excel, digital marketing, or even management, through hundreds of helpful articles, videos, and photos.
   

10. University of Reddit:

    Most web-savvy individuals have heard of Reddit, but many may not be familiar with the University of Reddit. The site offers anyone the chance to share their expertise through class lectures and videos with others in the web. Currently, the site is home to educational materials in art, computer science, general studies, language, math, music, philosophy, science, and social studies, which means most things are covered. If they’re not, learners are always welcome to add their own educational content.
    

11. MentorMob:

    MentorMob doesn’t supply any educational content of its own, but is an excellent tool for bringing together resources from other sites, organizing them, and sharing them with others. Users can create their own “playlists” of educational material or browse through existing collections compiled by other users. While it has been featured in a number of major publications, the site doesn’t have the widespread attention that others generate, but that could change as the Pinterest-like functionality helps users to create incredibly useful lists for learning.
    

12. Memrise:

    Memrise promises to help users learn through a combination of brain science, fun, and community. Much of the content is game-based and highly visual, offering visitors to the site the chance to boost their skills in a variety of languages, or even to learn more about topics like cheese, herbs, and fish.
    

13. LearnersTV:

    LearnersTV brings together videos, audio lectures, science animations, lecture notes, online tests, presentations, and publications to offers visitors a wide range of material with which to learn. Those looking for an in-depth experience can find entire courses, while those just doing cursory research can browse through short articles and PowerPoints.
    

14. Grovo:

    Knowing how to use technology is an essential skill in today’s job market, but with so many new technologies popping up all the time, it can be hard to keep up with them all. That’s where Grovo can help. The online learning site specializes in offering video lessons on top Internet products. Visitors to the site can expand their knowledge of sites like Twitter, Gmail, Facebook, and WordPress, or just learn a bit more about netiquette and online marketing.
    

15. Alison:

    Alison offers free online courses and certification through 400 different courses in 10 different course categories. Launched in 2007, the site helps people from around the world earn certification in topics like legal studies, psychology, health studies, project management, and human resources. All content is free but to get a copy of your certification, you’ll have to shell out about $20.
    
 

Why Personalize?

So Where Do We Start?

Software Considerations

Ways to Personalize

Website Traffic has Never been easier with traffic packages starting at only $6.95

iPod Halo effect Brightnens Mac sales according to an article in the Australian IT News

French localization added. MacWise can now use English or French Menus and Dialog Boxes....

Many web sites have not been able to play QuickTime movies during the past few days.
The symptom is that you click to play the movie and the movie window turns black and never plays the movie.
Here is a temporary fix for web site developers.

Work without distractions, using every inch of your display.
Since full-screen apps use every available pixel, they make working on smaller screens more practical than ever.
Say you like to work with MacWise in full-screen view. But you prefer to keep iCal in a desktop window. You can have it both ways. MacWise has a full-screen button in the top right of the window. Just click it and the app fills the screen. Click the button again to bring MacWise back to the desktop.

My first computer was an Apple II. I progressed to an Apple IIgs and then to Mac. But I still have my Woz Signature Apple IIgs and a box full of floppies with games and AppleWorks data.

If you are like me and no longer have the IIgs monitor, you may find it difficult to find one again.
But all you need is about $50 in parts and you can make your flat screen monitor work with your Apple IIgs.