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This turned into an even longer essay than expected, and whilst it’s a personal narrative about cycling, the important part is: I’m riding RideLondon 100 for charity, you can find a link to the details – and the fundraising – at the end. But first, an essay about riding bikes. Since moving to London, I […]

Back in November 2016 Music Ally wrote an article about how Laura Marling fans could pre-save her new album on Spotify. This was the first ever pre-save. This functionality wasn’t (and still isn’t) an official Spotify tool, it was put together by David Emery (who now works at Apple Music) who was VP of global...

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“Investors, both individual and professional, want more than just the data that independent services can provide. They want the company’s own story and investment vision. What they don’t want is to wade through complex or irrelevant information.” Investor Relations on Corporate Websites, Nielsen Norman Group

Understand investor jobs-to-be-done

Primary users of investor relations areas on a website include, obviously, investors themselves but also analysts and financial journalists. There is an important secondary audience of potential customers and employees too. But the core audience is generally looking for:

• Company background and overview
• Press releases
• Stock exchange filings
• One-page financial overview
• Annual reports
• Quarterly reports
• Historical financial information
• Executive biographies
• Share price information
• Press and IR contact details
• Corporate governance information

Of course, each company will go beyond statutory reporting to add content and user journeys specific to their needs. For example, if they are dealing with specific events in their company history, such as acquisitions, crises or if they are approaching an IPO.

Interestingly, according to NN/Group, some of the fancier functionality that you often see on an IR site, such as webcasts, slides and investment calculators, were less important to real users. “People research company financials are more interested in getting facts quickly than in the technology used to deliver them.”

Best practice examples

GE Aerospace does well with very clear navigation on a fast-loading site that is designed to get people to the information they are looking for quickly.

Microsoft’s IR site clearly surfaces stock price information with a tidy design and recent company news, but we are not fans of carousels as a user interface solution.

In contrast, Alphabet (Google’s parent company) has the leanest, text-only IR page, which, like GE’s, aims to get visitors to key information as quickly as possible. Notably, they offer HTML and PDF versions of key reports, and we think this is good practice. PDFs are not great for usability but have an important role in communicating statutory information in a compliant way, so it’s important to find a user-friendly, SEO-friendly parallel structure to sit alongside them.

Michelmersh combines Microsoft’s visual approach with direct access to the most important information.

Core and optional functionality

We use a tool called Octopus to collaborate with clients to design a website’s information architecture and the high-level structure of individual pages.

For investor relations areas, the following site map templates from NN/Group are good starting points for high, medium and low-priority content. But each client is different and so understanding client needs and their users’ needs is always a project in itself.

Don’t forget basic website usability

For more information about how Articulate tackles the website design and development process, including information architecture and user journeys, see How we build websites at Articulate. For the end results, take a look at our Portfolio.

We think all sites - and all visitors - deserve a well-designed, easy-to-use website that helps them find the information they want. In particular, this means that IR areas need to be:

• Mobile-friendly. The widespread use of PDFs makes many IR sites difficult to use on mobile devices, representing an opportunity for forward-thinking companies to improve the user experience by offering HMTL options.
• Searchability. IR information should be searchable alongside other site content, either with a domain-specific search box (i.e. just the IR section) or as part of an integrated site-wide search.
• Accessibility is a basic requirement for a modern website, yet 97 percent of websites have fundamental accessibility issues. Designing for accessibility is good for every visitor. For example, our blog’s speed reading mode and audio player help people engage with our content whether they have specific needs or not. See our article about why accessibility is crucial for website design.
• Loading speed. Google and GE prioritise loading speed and ‘time to find’ for visitors over fancy imagery and functionality. This is in line with NN/Group’s user study findings. Some clients prefer more fizz and ginger on their IR sites as part of their investor brand, but this should never come at the expense of loading speed. For more on improving Core Web Vitals (as Google calls them) see: Don't lose traffic because of Google’s Core Web Vitals.
• SEO. Investors, journalists and advisors, like most of us, use Google to find information. IR areas should get the same SEO attention as the rest of the site. For more on our approach to SEO see: The ultimate SEO guide for B2B technology companies.
• PDFs vs. web pages. IR pages are loaded with PDFs for annual reports, statutory filings, and other important documents. It may be the case that these files have to be in PDF format—we’re not lawyers, so we can’t say for certain—but we think it would be valuable, as with Google, not to also make them available as web pages, even if it is a high-level summary page with a link to the downloadable PDF. There are strong usability reasons to avoid PDF files if at all possible.
• Carousels. We strongly recommend against Carousels. Buy us a pint, and we’ll bore for England about why.
• Use of videos, webcasts and podcasts. IR pages often feature investor briefings and other content in video format. This should never be a substitute for clear, scannable, searchable text. Where possible, provide transcripts or summaries. Where possible, provide short (<4 minutes) highlight reels as well as longer content. Videos should have captions and chapter headings so that people can find what they need quickly. Never autoplay videos.

Examples of investor-specific functionality

Company overview

“Offer a brief company overview that highlights a few significant facts, along with a link to more detailed corporate information.” For example, Causeway’s website has this succinct summary right on its homepage as well as more detailed information in a ‘Why us’ section.

Biographies

“Provide information about the company’s high-level managers, including each person’s name and job title, a recent picture, and a link to a full biography,” advises The Nielsen Norman Group. For example, HealthHero has a really easy-to-use, highly visual, and on-brand biographies section on its About Us page.

Press information

Journalists don’t just need press information, they need relevant, high-resolution images, logos, PR contacts and company information.

Press releases

Your news page should look like high-end news site or blog with all the support infrastructure such as the ability to sign up for alerts, search for specific information, filter and sort the information, as on this example from TCN.

ESG reports. Your investor brand goes beyond statutory reporting. Increasingly, environmental, social and governance information influences investment decisions and build investor confidence. HPE does a great job of communicating its progress in this area, and, ahem, we think our own Impact Report is pretty good, too. (Related to this, see our guide to establishing a strong ESG tone of voice.)

Security, availability, access controls and approvals

• Security and access control. IR areas often include market-sensitive information such as earnings announcements or new product introductions. For this reason (and others), it is important that any content management system (CMS) used for IR pages should have robust security and access controls, meaning that only authorised users can add or modify IR pages. We recommend HubSpot Content Hub which has granular user permissions, access control to specific assets (e.g. individual web pages) and (with an Enterprise tier) SSO integration and role-based permissions.
• Content approvals. HubSpot also has the option to require approvals before website changes are published. This may be valuable to ensure that legally responsible people, e.g. directors, have a final review and approval of statutory updates to the site, even if they delegate the content creation to others.
• Scheduling for publication. With time-sensitive and embargoed information, it is important to be able to set a specific publication time and date for content so that you can prepare the pages in advance but make sure they are published at the right time. With HubSpot, this is possible for pages and blog/new posts.

How Articulate can help

We design and code signature websites using our proprietary Nucleus technology, which are hosted on HubSpot Content Hub (CMS). See our website services page for more information.

Brochure websites are old-school. Instead, our team will build you a marketing engine that drives traffic, leads and customers, all while telling your brand story.

If you’d like an SEO, usability, or content review of your investor relations website or if you’d like us to help build a new one, please get in touch.

Customers are some of your best leads. According to a 2022 HubSpot Blog survey of more than 500 sales professionals, more than 70 percent said that upsell and cross-sell drives up to 30 percent of their revenue.

There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be familiar with these, but in case the terms are new to you, let’s define them.

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Damn, look who’s back? After what seemed like a 10 year hiatus, ya girl is back! Yep, that’s right. I’m writing a shitty celebrity gossip blog, and Blake Lively is pregnant again! Some things never change. It seems like every time I turn around Ryan Reynolds has knocked Blake Lively up again. I’m pretty sure […]

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By now, you may already be aware of Ashton Kutcher's campaign against the Village Voice, sparked by an article critical of the substance and message of his anti-trafficking adverts. The Voice has form on this one: their earlier article about dodgy stats that get bandied about in the trafficking discussion is a must-read.

The usual disclaimer... I am (as indeed all of Kutcher's critics are) opposed to trafficking in any form, including child sex trafficking. But we must not let emotion exclusively carry the day; it achieves nothing. The Voice hits the nail on the head when they sum up anti-trafficking efforts: "an emotional reaction, based on good intentions, but grounded in bogus information."

The problem of bogus information is this - campaigns such as Kutcher's conflate all sex work with child sex trafficking, and child sex trafficking with all trafficking. Approaches that do so not only encourage criminalisation legislation that harms consenting adults, but also obscures the real victims. How? By using vastly inflated numbers for one kind of trafficking, and pretty much ignoring everything else. Actual children being actually trafficked for actual sex are rarely, if ever, found by the kind of scatterhsot brothel raids and streetwalker crackdowns so many seem to consider "succeses" in the anti-trafficking effort.

Please, please stop kidding yourselves. The raids you hear about are not successes. They are vast wastes of time, money, and manpower. And many groups receiving funding meant to help victims of trafficking seem instead to be lining their own pockets. There is undoubtedly work to be done eliminating trafficking of men and women for any kind of labour. It almost certainly isn't the approach anti-traffickers think will work.

Kutcher’s response against the Village Voice has included tweeting advertisers on Backpage.com, accusing them of supporting slavery. So far, so "concerned". And then this tweet:

Like a lot of people, Ashton Kutcher seems to have some pretty confused ideas about sex work. To be in a position of wanting to help people, yet still falling back on ridicule and stereotype when talking about them, is inexcusable. Someone who says,

"I’ve spent the last 2 years meeting with every expert on the issue of Human Trafficking that I can find, reading countless books, meeting with victims and former traffickers, and studying effective international models to combat trafficking."

Maybe Ashton should have made time for a little bit of victim sensitivity training in there somewhere? (Not that he's known for politically correct tweeting, mind. He seems to channel the spirit of Littlejohn every now and again.)

Kutcher's response has been strongly supported by the Family Research Council who are regarded by many as a hate group. The FRC is one of the main contributors to the Witherspoon Institute’s “research” on pornography that conflates the adult industry with trafficking. That report contained significant input from Patrick Fagan of The Heritage Foundation – you know, those people whose work inspired Reagan’s covert Cold War military actions.

The Witherspoon report encourages celebrities to “use the bully pulpit” and abuses suspiciously similar dodgy statistics as Kutcher’s campaign. And while it doesn't name particular celebrities to be promoted as faces of such bullying, a similar document from Abt Associates does - it specifically names Kutcher's wife, Demi Moore.

I know a little about what it's like to be asked to comment on issues you don't necessarily have expertise in. Sometimes, journalists and television shows approach people like me to provide commentary rather than, say, academics in the relevant fields. It's unfortunate but it's a fact of media life. And I do try, by following academic discussions and talking with friends who are professionals in, say, sex education or the porn industry, to at least not come off as too much of an ignorant tit. I would shudder in horror, though, to ever be described as a "leading player" in the debate around trafficking or related issues. Something that Kutcher and his wife Moore seem to have no problem with. The strategy clearly works, with significant numbers of Kutcher's followers joining in his Twitter tirade, and the man himself being promoted as somehow more of an expert on the issues than, ya know, actual experts.

Not bad for a guy whose credentials, according to his Twitter profile, are: "I make stuff up."

The Voice article pointed out that it's not known how many of the millions, if any, raised by Demi Moore and Ashton Kutcher's campaign have actually gone to helping victims directly. With their charity having only been launched 5 months ago, and apparently no financial reports as yet available, it's hard to know when that pointed question will be resolved. I'd like to add another dimension to that question: how many of the millions raised by Demi Moore and Ashton Kutcher could be coming from groups such as the Family Research Council?

The well-meaning Twitter fans following Kutcher's lead probably don't realise they're being taken for a ride on the facts front. It can actually be very hard to sort the real from the fake when people keep repeating made-up stuff as true. So I guess my question now is, why are Kutcher’s millions of fans seemingly totally okay with this movement's possible links to the far-right hawkish Christian lobbyists? And when will the likes of Kutcher and Moore realise they're the ones being used, not by evil evil sex traffickers, but by conservative groups with a frightening agenda?

This is not about sex, and not about The Sex Myth. This is about the old blog, and the growing scandal in News International's paper the rules they played by. And as Prince Humperdinck so eloquently put it, I always think everything could be a trap.

Very early on in blogging as Belle de Jour, I had an email address associated with the blog. It was with one of those free email providers and not very secure. Later, I wised up a touch and moved to doing everything through Hushmail. But for some reason I kept the old email up and running, and checked it occasionally.

So on the day of the book's release in the UK, I logged on to a public library computer in Clearwater, Florida, and had a look at that old account. There was a new message from someone I didn't recognise. I opened it.

The message was from a journo at the Sunday Times. It was short, which struck me as unusual: Come on Belle, not even a little hint? There was an attachment. The attachment started downloading automatically (then if I remember correctly, came up with a "failed to download" message).

My heart sank - my suspicion was that there had been a program attached to the message, some sort of trojan, presumably trying to get information from my computer.

Now, I understood the papers regarded all of this as a game. There were accusations that the anonymity thing was a ruse to pump sales. It wasn't. I was really afraid of losing my job and my career if found out. But I knew the rules they played by. And as Prince Humperdinck so eloquently put it, I always think everything could be a trap.

I did several things:

1. Alerted library staff that I thought there had been a virus downloaded on to the computer, so they could deal with it.

2. Phoned a friend who knew my secret. I explained what happened. He agreed to log in to that email account from where he lived, halfway around the world, open the email and send a reply, so they would have competing IP address information.

3. Alerted the man who owned the .co.uk address pointing to my blog, someone called Ian (who to my knowledge I have never met). He confirmed he had been contacted by the Times and asked if I was indeed in Florida. He told them he didn't know (which was true).

Point 3 is the part that makes me think my suspicions were correct. I hadn't replied to the message from the computer in Florida, so why would they have a Florida IP address? They did get a reply from "my" account, but it would have had an IP address from Australia.

(It's been suggested on Twitter that this could also have been because of a read receipt or embedded images. However, if my memory serves - and it usually does - the service I used did not send read receipts and I had images/HTML off as a matter of habit. There could of course be other explanations for what happened, but it is certainly true that the Times were trying hard to find me. Thanks for the comments, I hope this answers any concerns.)

You may already be aware of the recent prostitution consultation in Ireland, which closed at the end of August. At the forefront of campaigning was 'prostitution and trafficking NGO' Ruhama, which produced their own submission to the process (a submission that was, incidentally, highly reliant on numbers created by Melissa Farley, whose testimony on similar issues has already been deemed not good enough for Canadian court).

Data aside, however, it is worth asking the question of who Ruhama actually are. It would seem they have form on wanting to "save" fallen women, for according to the Irish Times Ruhama is run by two of the orders involved in running the infamous Magdalene Laundries. (Here is their list of trustees and directors.) The Magdalene Laundries were institutions where women and girls were separated from their families, subjected to slave labour, mentally and physically tortured. Some even died unrecorded in their care.

Even decades after the worst of the Magdalene abuses, the scandal is still ongoing: a recent submission to the committee investigating the laundries includes some shocking facts.

JFM describes from testimony how the women suffered abuse of various kinds — their hair was forcibly cut, they were beaten with belts until they bled and once the door to the outside world was shut on them, they were referred to by number not by name ...

...the State used the laundries as a way of dealing with births outside marriage, poverty, homelessness, promiscuity, domestic and sexual abuse as well as youth crime and infanticide. It chose to enslave women with the nuns rather than develop a female borstal.

"It repeatedly sought to funnel diverse populations of women and girls to the Magdalene Laundries and in return, the religious orders obtained an entirely unpaid and literally captive workforce for their commercial laundry enterprises," they wrote.

Survivors and witnesses told JFM how the women washed, ironed and sewed from dawn to dusk, were regularly beaten, not allowed to talk to one another and punished if they laughed. There was no regard whatsoever for their health or medical needs. If they stepped out of line, they were "put down the hole".

"This was a four by four room… There was nothing in it, only a bench — no windows. You were put in there; your hair was cut, more or less off completely. Your hair was cut, and you were there all day without anything to eat," one woman recalled.

Before you start imagining this is a tale from some sepia-tinted past, know that the last Magdalene laundry did not close until 1996. I have heard from people by email and Twitter about women being institutionalised in the 1970s. It is also interesting to read the Wikipedia talk page on the subject. The fallout from the fates of the estimated 30,000 women in Ireland subjected to this "help" is still a real wound. This all continued to happen well into living memory.

Now I do not doubt there will be people who say, well yes, but this was a different generation and things have changed. Have they? Have they really? Who has been held to account for the systematic abuse of thousands of women and girls with the tacit approval of the Church and the government?

Jane Fae over at Huffington Post makes an excellent point that in the Hillsborough tragedy, when we consider the scale of denial and coverup, simply saying 'it was a different generation' is not good enough.

Well the Magdalene Laundries were scandal on a scale far greater than the HIllsborough tragedy, for many more years. So I think the same arguments hold. The people who did this should not be in any way involved with women and young people, ever. Could you imagine if the South Yorkshire police branched out and started a private security firm specifically for football matches? They'd be laughed and shamed out of town. Carry that thinking through: we should be laughing and shaming Ruhama far, far away from anything to do with the welfare of vulnerable women and children.

We still do not know the truth about what happened in the Laundries, nor who exactly was responsible, how many families it affected. To even consider letting Ruhama be involved with the prostitution consultation, much less any policymaking or aid, should be scandalous.

And yet it somehow is not. Anyone wish to explain exactly why?

 

(mega hat tip to Wendy Lyon and FeministIre for bringing this to my attention in 2010.)

TW for graphic description of violence against women inside.
 
You may already be aware of the recent prostitution consultation in Ireland, which closed at the end of August, and the Justice Committee hearings which are going on now. At the forefront of campaigning was 'prostitution and trafficking NGO' Ruhama, which produced their own submission to the process (a submission that was, incidentally, highly reliant on numbers created by Melissa Farley, whose testimony on similar issues has already been deemed not good enough for Canadian court).

Data aside, however, it is worth asking the question of who Ruhama actually are. It would seem they have form on wanting to "save" fallen women, for according to the Irish Times Ruhama is run by two of the orders involved in running the infamous Magdalene Laundries. (Here is their list of trustees and directors.) The Magdalene Laundries were institutions where women and girls were separated from their families, subjected to slave labour, mentally and physically tortured. Many women died there.


A mass grave in Limerick - victims of the Good Shepherd Sisters, one of the orders that co-founded Ruhama. Photo via and copyright Bocktherobber.com

Even decades after the worst of the Magdalene abuses, the scandal is still ongoing: a recent submission to the committee investigating the laundries includes some shocking facts.

JFM describes from testimony how the women suffered abuse of various kinds — their hair was forcibly cut, they were beaten with belts until they bled and once the door to the outside world was shut on them, they were referred to by number not by name ...
...the State used the laundries as a way of dealing with births outside marriage, poverty, homelessness, promiscuity, domestic and sexual abuse as well as youth crime and infanticide. It chose to enslave women with the nuns rather than develop a female borstal. 

"It repeatedly sought to funnel diverse populations of women and girls to the Magdalene Laundries. In return, the religious orders ensured a captive workforce for their commercial laundry enterprises," they wrote.

Survivors and witnesses told JFM how the women washed, ironed and sewed from dawn to dusk, were regularly beaten, not allowed to talk to one another and punished if they laughed. There was no regard whatsoever for their health or medical needs. If they stepped out of line, they were "put down the hole".

"This was a four by four room… There was nothing in it, only a bench — no windows. You were put in there; your hair was cut, more or less off completely. Your hair was cut, and you were there all day without anything to eat," one woman recalled.

Before you start imagining this is a tale from some sepia-tinted past, know that the last Magdalene laundry did not close until 1996. I have heard from people by email and Twitter about women being institutionalised in the 1970s. It is also interesting to read the Wikipedia talk page on the subject. The fallout from the fates of the estimated 30,000 women in Ireland subjected to this "help" is still a real wound. This all continued to happen well into living memory.


Just one of the memorial stones commemorating the women from the mass grave in Limerick. Photo via and copyright Bocktherobber.com

Now I do not doubt there will be people who say, well yes, but this was a different generation and things have changed. Have they? Have they really? Who has been held to account for the systematic abuse of thousands of women and girls with the tacit approval of the Church and the government?

Jane Fae over at Huffington Post makes an excellent point that in the Hillsborough tragedy, when we consider the scale of denial and coverup, simply saying 'it was a different generation' is not good enough.

Well the Magdalene Laundries were scandal on a scale far greater than the Hillsborough tragedy, for many more years. So I think the same arguments hold. The people who did this should not be in any way involved with women and young people, ever. Could you imagine if the South Yorkshire police branched out and started a private security firm specifically for football matches? They'd be laughed and shamed out of town. Carry that thinking through: we should be laughing and shaming Ruhama far, far away from anything to do with the welfare of vulnerable women and children.

We still do not know the truth about what happened in the Laundries, nor who exactly was responsible, how many families it affected. To even consider letting Ruhama be involved with the prostitution consultation, much less any policymaking or aid, should be scandalous.

And yet it somehow is not. Anyone wish to explain exactly why?


(mega hat tip to Wendy Lyon and FeministIre for bringing this to my attention in 2010.)

Election cartoon, by Dave Walker. Please vote.

The post The Election ’24 appeared first on Dave Walker.

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