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Probability & statistics for engineers & scientists / Ronald E. Walpole (Roanoke College), Raymond H. Myers (Virginia Tech), Sharon L. Myers (Radford University), Keying Ye (University of Texas at San Antonio)

Walpole, Ronald E., author




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Robust nonlinear regression : with application using R / Hossein Riazoshams (Lamerd Islamic Azad University, Iran, Stockholm University, Sweden, University of Putra, Malaysia), Habshah Midi (University of Putra, Malaysia), Gebrenegus Ghilagaber (Stockholm

Riazoshams, Hossein, 1971- author




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Matrices : algebra, analysis, and applications / Shmuel Friedland, University of Illinois at Chicago, USA

Friedland, Shmuel




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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers

Peppers, Don




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Collaborative customer relationship management : taking CRM to the next level / Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert, editors




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Inbound marketing : get found using Google, social media, and blogs / Brian Halligan and Dharmesh Shah

Halligan, Brian, 1967-




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Online marketing inside out / by Brandon Eley & Shayne Tilley

Eley, Brandon




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No bullshit social media : the all-business, no-hype guide to social media marketing / Jason Falls, Erik Deckers

Falls, Jason




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Users not customers : who really determines the success of your business / Aaron Shapiro

Shapiro, Aaron




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The Facebook era : tapping online social networks to market, sell, and innovate / Clara Shih

Shih, Clara Chung-wai




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Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey

Wagner, William P., 1958-




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Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna




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Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki

Okazaki, Shintarō, 1928-




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Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart

Solomon, Michael R., author




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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau

Hair, Joseph F




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International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen

Kotabe, Masaaki, author




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Content marketing : think like a publisher-- how to use content to market online and in social media / Rebecca Lieb

Lieb, Rebecca




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Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell

Bell, David R. (David Richard)




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Integrated marketing communications / Chitty, Luck, Barker, Valos, Shimp

Chitty, William, author




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Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.]




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Marketing : planning and strategy / Subash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham

Jain, Subhash C., 1942-




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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Solomon, Michael R




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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold

Lindström, Martin, 1970-




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Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

McEwen, William J




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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow

Turow, Joseph, author




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Social media management : persuasion in networked culture / Ben Shields

Shields, Ben Ryan, author




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Value as a service : embracing the coming disruption / Rob Bernshteyn

Bernshteyn, Rob, author




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Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne

Kim, W. Chan, author




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Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews

Chitty, William, author




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Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




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Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott

Elliott, Greg, author




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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Solomon, Michael R., author




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6 Months After Google Reader Shut Down

6 months ago this day Google Reader shut down and the voices of millions of blog posts were suddenly silenced. Although there was a huge outcry before Google reader disappeared, on the actual day it went away it seemed to pass many users by without a word.

Part of the reason was that by this time a few groups had come out with alternative apps for the service so it was easy to miss but also many tweets and blog posts had been written venting their frustration. But 6 months on and the picture has changed a lot. The internet (at least for nerds) looks very different than it did before.

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Backup RSS Feed to Google Spreadsheet

Backup your RSS feed to a Google spreadsheet using an IFTTT recipe




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Teens, Social Media and the School System: Misunderstood or Toxic Relationship?

The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school.

The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial.

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Google Looks to Shed 'Geek' Glass with Designer Chic

Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January.
The designer collection will include five new frames and eight new shades.

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Why You Should Automate Menial Social Media Activity by Using IFTTT

The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks.

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How to Create an RSS Feed for Your Etsy Shop to Boost Sales Across Social Media

Looking to give your Etsy Shop a boost? Want a fast and easy way to showcase your products to your Twitter and Facebook audience? Promoting your Etsy items across social media is simple.

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Facebooks Year In Review Shows Software Short-Comings

Facebooks automated year in review slideshows are meant to surface highlights from the year that was, but for some the virtual scrapbook simply brings back bad memories. In the case of web designer Eric Meyer, a photo of his recently deceased daughter appeared, surrounded by confetti, illustrations of party goers dancing and the exclamation Eric, here's what your year looked like! In response, Eric wrote a blog post about what he refers to as that apps Inadvertent Algorithmic Cruelty, and pointing to the shortcomings of modern software design.

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Social Media Punished as Stocks Fall

A trio of social media stocks is getting pummeled this week, a sign that Wall Street may be unwilling to overlook missteps at some of its Internet darlings.

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Publishers Upset Over Apples Opt-Out

Apple recently sent a mass email to news publishers to introduce them to Apple News, an upcoming Flipboard-inspired app for iOS 9 that will deliver curated news and magazine stories with custom layouts, photo galleries, videos and animations optimized for iPhone, iPad and iPod touch.

The email has ignited some controversy in the news and blogging community over the past week, according to the BBC, which reports that some writers are disappointed about Apples decision to automatically include a websites RSS feeds in Apple News unless they specifically opt out by replying to the email.

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Feedly Adds Shared Collections For Pro Users, Lets Teams Share Sources

Feedly has become one of the best ways to keep up with your RSS feeds. One key feature that’s been missing, however, is the ability to bulk share a collection of sources. Now, Feedly is adding this feature to Feedly Pro.

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3 Google Sheets Functions to Track Competitors, More

Google Sheets can monitor competitors prices, capture news headlines, and devour data from websites, CSV files, and more. The tool helps small business owners and marketers gain a competitive advantage.

Google Sheets, the search giant’s cloud-based spreadsheet service, does more than just make your financial statements legible. The service has many powerful functions and features. Three of these may even help your business collect competitor and industry data that could lead to better decisions.

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There Is Nothing Virtual About Building Relationships on Social Media

I remember saying that if I could ever figure out how a person could be in two places at once I would retire a billionaire.

And then, I figured it out.

Because being in two places or more simultaneously is exactly what social media allows us to appear to do. With a nearly endless supply of apps designed to cross-post anything we can enter into a digital device, you would think the impossible had finally been achieved.

Certainly a lot of innovative people have ensured a comfortable retirement by making that illusion easy to create. But what is it costing entrepreneurs who fall prey to it?

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Facebook Merges RSS and Push Notification

Facebook has released a new application called Notify that will allow its users to receive push notifications about breaking news, new movie trailers, and more.

The move into real-time news is significant because could help Facebook achieve two goals: It could make the company more important to the media, and it could increase the traffic it sends to publishers. Now, whether the app will be successful or just something that clogs up your phones notifications feed is another set of questions all together.

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5 Things Entrepreneurs Should Not Forget About Social Media

Social media has become a popular (and profitable) marketing tool for new and experienced entrepreneurs. Establishing an account and building an audience organically costs only time, and most platforms offer reasonably priced advertising options for those who want a little extra push.

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Ignorance is Bliss for Legal Bloggers and Publishers

Even though legal publishers, both law firms and traditional media, put a lot of time and effort into publishing, their publishing platforms are often outdated, deficient or broken. Worst of all, the publishers have no idea.

Like many people I use Feedly, a news aggregator, to stay abreast of news, information, developments and commentary. Others use Manzama, Zama, Flipboard or corporate-installed news aggregators. I liberally share what I read directly from Feedly to Twitter, and to a lesser extent Facebook and LinkedIn.

Social sharing like this is how news moves today, lots of people read and share. We call it social media.

Most of the items shared are shared by a select group within particular industries. They are called the influencers.

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Why Everyone Should Have an RSS Feed

The background: chatting to colleagues at Oxfam, I am always surprised how few of them use RSS software to keep abreast of their fields.

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RSS Feed Authorship

BlogTalk Radio Says -

We have good news about your RSS feed! Now, ownership in your RSS feed, iTunes, Stitcher, and anywhere else we distribute your content, lists you as the copyright holder.

Hosts reported they wanted to see their names as the author of their content and also want the copyright notice to include their names in their RSS feeds. This was not possible owing to a database restriction that we took a long time to remove.

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