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Marketing Optimization 101 for Blogs

Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.

Here are the absolute 101 basics you really shouldn't ignore ...

Marketing Optimization 101 for Blogs




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What is Web 2.0?

There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application.

So what is Web 2.0? Simply put, Web 2.0 is a perceived transition of the web to web applications.

What is Web 2.0?




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Tips to Selecting an RSS News Aggregator

When determining what RSS feed reader to download, thought should be given to security. More an more publishers are using RSS feeds as a way to deliver podcasts or media rich-content. Users of desktop software will want to find an RSS reader that allows for rich media to be delivered safely and securely.

Web surfers might want to give thought to another consideration of cross compatibility and synchronization. With the advances in RSS readers, many subscribers use multiple platforms to read their feeds. While this is convenient, if the the web surfer is not using a synchronized solution, they find themselves marking the same feed items read multiple times.

These days, aggregators are available in all shapes and sizes. Determine what type of RSS reader you would like to use to aggregate and manage your RSS feeds.

Selecting an RSS News Aggregator




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RSS and Education

Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

1. Share Resources
Academics are using social bookmarking websites to share quality websites that relate to their area of expertise with colleagues and students.

RSS and Education




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Create Professional RSS Feeds

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds




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Real Estate Video Podcast Tips

The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them in order to enhance and sell property, are still prospering.

Real Estate Video Podcast




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Ten Podcasting Tips that Lead to a Great Sound

The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Ten Podcasting Tips that Lead to a Great Sound




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Blog Posts that Attract Attention

Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers...

Blog Posts that Attract Attention




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Locate Jobs With RSS Feeds

Take an active approach to monitoring the employment industry and its job opportunities by utilizing RSS feeds and alerts.

Locate Jobs with RSS Feeds




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What Can Be Published Using RSS

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio.

What Can be Published Using RSS




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Create RSS | Make RSS Feeds

RSS is a standard for syndicating content on the Internet. RSS feeds are used in a variety of ways to distribute all types of content via the Internet. The benefits for individuals subscribing to RSS feeds have resulted in a rapid growth and adoption rate. Software and tools have made RSS feed creation and management easy, even for non-technical individuals, which has also fueled the growth of RSS feeds.

Create RSS | Make RSS Feeds




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What Are Sound Effects?

Learn the ins and outs of using a sound effect to polish your presentation or podcast.

What Is A Sound Effect?

A sound effect is a ready-made sound for podcasters or producers. Typically, podcasters need to only incorporate the sound into their production for instant success. This can be done with various editors running in a very short amount of time. Sound Effects make the creation of a podcast easier and professional. Sound effects are usually easy to edit and customize using any sound editor, occasionally more sophisticated sound require precise tuning.

What Are Sound Effects?




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Skullcandy RAIL ANC review: Drop the bass beat!

With an emphasis on thump, do these premium earbuds have it it takes to groove?




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Google announces new Android features at MWC 2024

The focus is on easier AI-assisted communication




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OnePlus Watch 2: Time to shake things up

Two processors playing tag, and excellent battery life make this timekeeper shine




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I drank soup, sniffed some wine, and took a walk in the woods at MWC 2024. And none of it was real!

Here’s a firsthand account of ‘Feel Tech Bar’ in World Mobile Congress 2024, Barcelona




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Fit for health, flickering in flair - Honor Choice watch review

The smartwatch offers vivid display, health tracking features, and decent battery life, but suffers from glitchy app




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Bringing in that flagship flair! Samsung Galaxy S24+ review

Does this flagship have what it takes to charm its way into our hearts?




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Adobe introduces Acrobat AI Assistant

AI Assistant is bringing generative AI to the masses, unlocking new value from the information inside the more than 3 trillion PDFs in the world




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Fold into the future with Samsung’s latest line-up

Foldables, smartwatches and the all-new smart ring




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OnePlus Watch 2R review: Power walking, on your wrist!




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Honey, can you ‘watch’ the kids?

With child-friendly functions activated, this could be the first collaborative gadget for your family




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Instagram launches Creator Lab

Instagram has recently launched a new educational resource for aspiring creators called Creator Lab.




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Redington brings much anticipated Call of Duty: Black Ops 6 to India

Redington Ltd has partnered with Microsoft and Activision to distribute the highly anticipated title, Call of Duty: Black Ops 6, in India.




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Withings ScanWatch 2 review: A smart watch for those who don’t really want one!




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OnePlus Nord Buds 3 review: Budget buds that boom?

OnePlus Nord Buds 3: Featuring ANC at an affordable price point




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Google Pixel 9 Pro Fold review: A snapper that doesn’t shy away! 

Does the tech giant’s first foldable stack up well against its featherweight rivals?




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From vacuum cleaners to headphones, Dyson’s legacy of innovation continues

Mark Heard, engineering manager at Dyson on how and why the brand has journeyed from vacuum cleaners towards styling products and now headphones.




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A creative powerhouse

Asus ProArt PX13 review. Can Asus’ latest offering rise above the competition and become the go-to device for creators?




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Apple Watch Series 10 review: Deeper dive into health, and water too!

With the arrival of Apple Watch Series 10, is it finally time for you to upgrade?




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Why finance and accounting students should consider the US CMA certification

The US CMA certification offers both upskilling opportunities and professional relevance at national and international levels




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Gautam Adani regrets not completing college education

Adani group continued to grow and today it is the world's largest solar power company and will be the world's largest renewable company by 2030




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Railways introduces Aadhaar-based authentication system to prevent impersonation in recruitment exams

The system was first used during a recruitment exam held between August 17 and October 11, 2022




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TSPSC extends date for submission of Group-IV applications




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Two trends that promote women’s participation in the workforce




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‘Eight out of every 10 organisations face a dearth of relevant tech talent’ 

With technology-based job roles taking on newer complexities, a growing number of organisations are acknowledging the need to work on their talent base, according to a new study




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Centre to recruit private sector specialists as joint secretaries, directors and deputy secretaries

The number of vacancies, to be filled through this lateral recruitment, will be advertised on May 20.




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Adding a coat of gender balance to the wall painting sector 

Corporates operating in the paint industry are imparting skills to women with the objective of promoting entrepreneurship among them 




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Employee resource groups shape the inclusion narrative  

Across companies, these units are proving their effectiveness in promoting the LGBTQ+ cause




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The need to differentiate between entrepreneurship education and enterprise education

How is enterprise education different from entrepreneurship education? Why do students need both?




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A beginner’s guide to a career in aviation

The aviation sector offers a plethora of jobs across marketing, hospitality, engineering, and operations




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Career in Communications

Five reasons why students should choose a career in Communications and tips to help them excel in this field




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Post COVID-19, corporates begin offering OPD benefits to employees

Of the 251 IT, manufacturing, pharma, engineering, financial and other companies studied, only 40 were providing out-patient department (OPD) benefits in 2019, per the latest report by AON India




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Why multi-lingual education is the need of the hour

Apart from enhancing communication skills, multi-lingual education also offers better understanding of diverse cultures and cognitive benefits




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Railways MoU with Airbus to create 15,000 job opportunities for Indian students




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Newer building blocks of organisational culture 

O.C. Tanner’s latest report lists out the increasing responsibilities of corporate leaders in building a positive and productive workplace




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‘Corporates need to make their DE&I narratives more detailed’ 

A new study reveals that only 30% of the companies share the outcomes of the initiatives they have taken to create a level playing field for the various groups that constitute their workforce 




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Cusat’s marine engineering students bag lucrative job offers




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Flexible employment for homemakers is gaining ground in corporate India




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Aca Sports Counselling in Hyderabad integrates sports and academics, providing personalised guidance to athletes

Padmavathi Devarakonda’s Aca Sports Counselling in Hyderabad blends the spirit of sports with academic guidance to help aspiring athletes achieve their dreams