Generosity is the new marketing. In this era of social media, charitable companies can earn an enhanced brand reputation as being a “good” company and will make people want to do business with them.

When a plumbing contracting company wants to grow, it can expand its geographic area by opening a new location, adding a new trade, or buying out another business.

The construction industry is often associated with strength, resilience and tough work. However, there has been an alarming rise in mental health challenges. MCAA is taking that to heart with the first-ever public release of its suicide prevention video.

As a writer covering HVAC and plumbing, I was often the only woman in the room. But that's changing, and more women are finding success in these industries. As Judaline Cassidy said, "Jobs don't have genders."

Dive into 30 years of plumbing safety with the ICC! The code gurus celebrate their anniversary and sponsor "American Plumber Stories" to inspire future generations.

There is a growing trend in the skilled trades, with more people turning away from the traditional four-year college path.

Who can be nominated? Any professional working in any aspect of the plumbing industry, including plumbers and pipefitters, contracting business owners, professional engineers and plumbing designers, wholesalers, manufacturers and manufacturers reps.

Embracing new technology can be challenging, but it can boost sales and productivity. Artificial Intelligence (AI) can revolutionize how plumbing contractors operate by enhancing employee capabilities.

I reached out to some of the best coaches in the industry for some perspective on communicating clearly and effectively with customers and each other and best practices for how contractors should handle communication breakdowns.

Last month marked the second anniversary of the Inflation Reduction Act (IRA), the most significant U.S. federal action on climate change. With over $369 billion allocated to energy and climate programs, the IRA has driven unprecedented growth in renewable energy, boosting solar, wind, and battery storage, while cutting greenhouse gas emissions and lowering energy costs.

Retaining skilled employees is vital for plumbing and HVAC contractors. High turnover leads to disruptions and decreased customer satisfaction. To address this, many are finding innovative ways to encourage retention, including unique approaches from new companies.

No tropical cyclones as of Wed, 13 Nov 2024 12:37:46 GMT

Energy independence, anti-dumping laws aid slow return to power.

Amazon is doing well, though a volatile political climate threatens small businesses’ growth.

Housing market, inflation rates and the upcoming midterm election will influence the economy in 2018.

Infrastructure will continue to be an issue in 2018 and beyond.

Meanwhile, the fate of the estate tax could affect small businesses for years to come.

NHC Audio Briefing not available

Don’t make these seven sales mistakes.

These tips will set you up for success heading into 2018.

A ‘differentiation standard’ can help you stand out from the rest as a top contractor.

If I can learn to be a planner, then you can, too.

Working with the media can help boost your company image.

Are you being proactive about your marketing plan?

Not every ad is for leads, and your message is more important than you think.

All three of these elements must be in place for a business to survive.

Sometimes, love isn’t all you need.

Don’t let experience turn into complacency and a lack of differentiation.

Contractors are poised to use marketing method previously reserved for billionaires.

Why we do what we do” is why I do what I do. My job is to “change behavior.

Sales and marketing aren’t the same thing, but they can be powerful when combined.

Direct mail hits on the high points that anyone would want from an effective marketing campaign: Print builds trust more easily than digital ads. 

By following the tips below, you can mitigate the negative impact of COVID-19 on your business and lay some groundwork that will make your company more successful in the long run.

No longer an optional form of advertising, digital marketing has become the norm. 

Many plumbing contractors ask the question: “What is the best way to advertise my business locally?”

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily. 

One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.

There’s no question that the demand for home improvement projects is red hot. 

Plumbers and their customers are living in a digital age, which means more potential clients are finding a plumber online via Google searches. If more customers are finding plumbers on Google, then it is important that you take the right steps to ensure you are the plumber they find. 

By now, you may have heard that by July 2023, Google Analytics is shutting down for good, as Google replaces the analytics service with GA4. Why is this happening, and what does it mean for tracking my website analytics?

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.

Life in Ghana: The search for water.

Despite not having electric tools, these young plumbers make it work.

Thanks, Fred.

From Roman baths to modern water-saving showerheads, plumbing has come a long way.

Thermostatic mixing valves and common sense can help prevent injury and litigation.

Third-party listing helps protect you and your customers.

The code-writing organizations are currently finalizing the 2021 edition of the Plumbing Code, which may be adopted in your state or local jurisdiction by 2023. That is how far in advance hot subjects that are being discussed now wait before becoming law.

As a backpacker, the most important item I carry in my backpack is water. I start each morning of a hike with three liters of water; two in my bladder and one in my bottle. The water bottle looks like any typical water bottle that people carry.

Elegance is the name of the game with modern bathrooms. To keep up with the demands of the public, the plumbing codes and standards have changed regarding modern bathrooms. Some changes are for the good; others, well, we will have to see.