The term podcast was initially used to reference an RSS feed that contained audio files in the items enclosure field. The meaning of podcasting has since expanded, and now refers to RSS feeds that contain all types of media, including audio and video, in the item's enclosure field. For the non-technical folks, podcasting is simply a means of syndicating and distributing rich-media files via the Internet. The content contained in a podcast can vary significantly, from a song, to a educational lecture, to a political debate, to just about anything else.

What Exactly is Podcasting?

Reaping The Podcasting Rewards
Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure.

The Rewards of Podcasting

Podcast Promotion
Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.

1. Educate the Public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is particularly important to educate users if your audience is not technical.

Tips to Promoting Podcasts

Podcasting is RSS that is used to syndicate and distribute audio files. Podcasting contains an audio file in the RSS feed's enclosure tag. An enclosure tag is used in RSS feeds to include certain types of files. The file contained in an enclosure tag can be: an image, a data file, a video file, or an audio file. Podcasting specifically refers to RSS feeds that contain audio files in their enclosure tag. The RSS version that currently supports enclosure tags is RSS version 2.0. All podcasts are currently created using this specification.

How Podcasting Works

Audio Recording Video Tutorials

The following articles may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active.

RSS Articles, Podcasting Articles and FeedForAll Newsletters

Podcasting is an up-and-coming and increasingly popular medium for communication. The following are common questions about podcasting, perfect for those just getting started in podcasting as a communication channel...

Quick Questions About Podcasting

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating & Promoting an RSS Feed

Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers...

Attention Getting Blog Posts

Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to its success.

Location, Location, Location
When you are producing a podcast on a regular basis it is important that you select an appropriate location for the recording to take place. The location should be free of external distractions and relatively quiet. It is easiest if you use the same location each time, that way the equipment can remain in place and will not require moving or setup each time you produce a show.

Podcast Audio Recording Tips

RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.

Displaying RSS Feeds

Coming up with ideas for new blog posts on a regular basis can be a challenge, even for the most prolific writers. Experience shows that readers tend to favor certain types of posts more than others. Here are some popular types of blog posts that you might want to use for those times when inspiration simply does not strike.

Lists

Lists are loved by readers. Top 10 lists, lists of top resources, lists of tools, lists of important dates, etc. Really, just about any type of list will tend to be very popular with blog readers. And you can easily craft lists from popular posts and other resources.

Interviews

Interview top professionals in your market or niche. Blog posts that contain interviews will frequently generate interest and attention.

Tips for Blog Posting.

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.
What is podcasting?

Podcasting is a relatively new communication medium. Podcasting's increasing popularity and low cost of entry makes it a great communication and promotional channel for companies to experiment with.

Podcasting is online audio content, and sometimes video content, that is delivered via an RSS feed.

Podcasting For Businesses

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...
1. Audio Books

Books that are "read" aloud are no longer embraced only by the visually impaired. For example, commuters who want to make the most of their travel time have long embraced books-on-tape. The podcast medium is far more compact and portable, so audio books and similar content are now being made available as podcasts.
2. Audio Tours

Interested in a guided tour of a historic site, or a detailed explanation of a museum display? Audio tour podcasts with detailed explanations are becoming quite common.
3. Sermons

The word of God, Allah, or a bible study discussion are now all popular content for podcast material. It does not really matter the what the religious material might be -- what is important is that by turning those conversations and dialogs into podcasts, their reach is being extended and new audiences are being touched.

Creative Podcasting for Businesses

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio. RSS has the unique ability to compile information and filter it, so you only see unique and relevant content. The information superhighway has become packed with content, and those familiar with technology are using RSS to filter the content, allowing them to drill down and access only the content they want, without having to wade through all the noise.

There are very few subjects or topics that do not currently have an RSS feed available. Perhaps it might be easier to ask what can not be published using RSS? RSS is a standard format to syndicate Internet content, not just blogs or podcasts, but any type of content. Podcasting clearly shows that feeds can be media-rich, and while podcasting is generally considered a medium for entertainment, the educational value of podcasting has not been lost on many educational institutions. The business community has been a little slower to embrace the power and importance of RSS as a communication medium, but industry leaders are gradually adopting it as a new and powerful method of communication. But back to the original point... RSS can deliver virtually any type of content, including spreadsheets, power point applications, database updates, video tutorial, and much more. The true value of RSS feeds is that the subscriber can review and evaluate the information at a time and place of their own choosing.

What Can be Published Using RSS Feeds?

Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of these webmasters and have seen the error of your ways, consider this. Your website is a sales tool. A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.

Many webmasters do not realize that all images on the web are copy written and it is in many cases illegal to use an image that you find on the web without properly licensing it. Fortunately, for the graphically challenged websmasters there are a whole host of resources available to assist with web and graphic design. There are logo websites where you can purchase a single logo for a fixed fee, or subscription websites that allow you to purchase a subscription and download multiple logos. The logo is often the starting point for web design. Many webmasters use the companies logo to develop the website, the rest of the design evolves around the logo.

Building an Image with a Logo

Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necessarily mean that it is true. In fact, in today's online world, the collective truth might be the closest thing we can get to the real truth. Peer policing and social bookmarking have become common in the online world.

Human nature invariably prompts a level of trust;if it is written, it must be true. We live in a generation where we expect authors, editors and publishers that are qualified to write on various topics.

Questioning Online Credibility

Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

1. Share Resources
Academics are using social bookmarking websites to share quality websites that relate to their area of expertise with colleagues and students.

Academia Adds RSS Feeds to Their Teaching Tool Kit

I have heard many a blogger say that blogging fills a need. While blogging provides a humanizing effect on news and journaling, it also opens a window into personal lives. The details shared in blogs were once only available to a select group of friends, and while blogging has become common place, it has risks that should not be ignored.

Cyberstalking is a new phenomenon that allows anonymous online stalkers to prowl for victims. Online bloggers traditionally provide personal details about their lives. As a result, many women that blog are becoming victims. Most people are concerned about children on the Internet and set up rigorous posting guidelines for children, adolescents, and teenagers, but few adults heed the warnings and often do not consider that they too can be targeted.
Females, in particular, should be cautious when circumnavigating the blogosphere.

The Dangers in Blogging

Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigious colleges from Bentley to Purdue have flocked to this medium.

A growing number of professors are recording their lectures, the term coursecasting has been adopted in academia. Podcast lectures are used as study tools, and are available for students who might have missed class. Some podcasts are password restricted to students who are enrolled in that specific class. While other institution's publicly post their podcasts and offer non-enrolled students insight into the class material.

Podcasting Just Might Be the Tool to Revolutionize Education

The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith. It is rare to find a house of worship that does not have a website or Internet presense. Expanding upon this theme, parishes looked to podcasting to further expanded the reach of their spiritual counselors and ministers. Many preachers record homilies, hymns, services, sermons or gospel teachings, for parishioners and interested listeners.

Podcasting allows followers to listen to mass or sermons on their way to work or at a time and place of their choosing. Integrating technology into spiritual messages has become a modern solution to chaotic schedules in an online world.
Podcasting Sermons

Podcasting Sermons

Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers...

1. Draw Attention

Use titles to attract the reader's attention to the blog post. The title should mimic newspaper headlines and generate interest in the blog post. The title can be controversial, but not to the extent of being misleading. Use action words in the title. Bloggers will often come up with a handful of potential titles for blog posts, and then settle on the title that is best suited to a particular blog post.

Attention Getting Blog Posts

Podcasting is an up-and-coming and increasingly popular medium for communication. The following are common questions about podcasting, perfect for those just getting started in podcasting as a communication channel...

What Format Should I Record To?
While other formats are supported, MP3 is by far the most common format used for audio podcasts. Unless there is a specific and compelling reason to use a different format, you should stick with MP3 files for audio podcasts.

Quick Questions About Podcasting

Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

Podcasting For Businesses

Coming up with ideas for new blog posts on a regular basis can be a challenge, even for the most prolific writers. Experience shows that readers tend to favor certain types of posts more than others. Here are some popular types of blog posts that you might want to use for those times when inspiration simply does not strike.

Lists
Lists are loved by readers. Top 10 lists, lists of top resources, lists of tools, lists of important dates, etc. Really, just about any type of list will tend to be very popular with blog readers. And you can easily craft lists from popular posts and other resources.

Interviews
Interview top professionals in your market or niche. Blog posts that contain interviews will frequently generate interest and attention. Additionally, interviews will often be cross-promoted on a related website by the person you interview, which often results in additional backlinks to your site.

Tips for Blog Posting

Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to its success.

Location, Location, Location
When you are producing a podcast on a regular basis it is important that you select an appropriate location for the recording to take place. The location should be free of external distractions and relatively quiet. It is easiest if you use the same location each time, that way the equipment can remain in place and will not require moving or setup each time you produce a show.

The room should have a carpet or furniture that will absorb echoes and dampen the sound. The room should also have a door, so that you will not have unexpected interruptions. Reduce extraneous noise by turning off fans or any equipment. Consider hanging a note on the door, so that you will not be disturbed while recording.

Podcast Audio Recording Tips

1.) Build a Feed
There are a number of desktop and web applications available that make feed creation easy. I would encourage anyone creating a feed to use one. Though not overly complicated, hand-coding an RSS feed can become a bit confusing and time-consuming. Most desktop software applications for building a feed include a wizard and contact-sensitive help, simplifying the process of creating a feed. Following a few simple steps in a wizard generally will produce an RSS feed in just a few minutes.

Publishers control what information is syndicated in the RSS feed, so ultimately it is the publisher's decision as to whether to include teaser copy or full articles. Consider what you are trying to accomplish and who your target audience is when building the feed.

Steps to Creating & Promoting an RSS Feed

You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

1. Original Content
A consistent stream of original content will do well to earn subscribers loyalty. The best RSS feeds provide content that is compelling and unique. Do not rehash existing content, look for a unique angle or spin if you wish to cover something that is hot in the blogosphere.

2. Quality Over Frequency
A posts quality is far more important than a post's frequency. Readers will tire of rambling or nonsensical posts that contain no real value. Time is precious and there are plenty of feeds and blogs, in order to retain readers provide quality not quantity.

13 Tips to Maintaining an RSS Feed Subscriber Base

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.
Syndication

Often, publishers, interested in expanding their base, will allow other webmasters to republish the contents of an RSS feed. Content providers that allow for syndication, receive additional exposure, and the webmasters serving the content, will generally see web traffic increase as a result of the new content. RSS feeds can be syndicated or displayed using a variety of different methods. Depending on the web host, server configuration, and the intent of the publishers, a variety of different syndication tools exist.

In most cases, providers convert RSS feeds to HTML in order to display the feeds contents. The following are some of the more popular methods to convert RSS feeds as web based content.

Converting RSS to HTML

Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigious colleges from Bentley to Purdue have flocked to this medium.

A growing number of professors are recording their lectures, the term coursecasting has been adopted in academia. Podcast lectures are used as study tools, and are available for students who might have missed class. Some podcasts are password restricted to students who are enrolled in that specific class. While other institution's publicly post their podcasts and offer non-enrolled students insight into the class material.

Podcasting Just Might Be the Tool to Revolutionize Education

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  Had enough of the cold gray winter?  Why not grow paperwhite narcissus and add a ray of sunshine and fragrance to your home? Narcissus papyraceus, a cultivar of Narcissus tazetta, is available during the holiday season and sold...

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Researchers have developed a nanoscale sensor that detects lung cancer simply by analyzing the levels of a chemical called isoprene in your breath. The team believes its breakthrough could unlock a non-invasive, low-cost method to catch the disease early, and potentially save a lot of lives.

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Category: Cancer, Illnesses and conditions, Body & Mind

Tags: Cancer, Lung cancer, Lung, Breathalyzer, Zhejiang University

Under the right circumstances, electrons can actually “freeze” into a bizarre solid form. Now, physicists at Berkeley Lab have created and taken the first ever direct images of this structure.

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Category: Physics, Science

Tags: Electron Microscopes, Electrons, Matter, UC Berkeley, University of California Berkeley, Lawrence Berkeley National Laboratory, Materials