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The Podcasting Starter Guide: 7 Tips to Make a Successful Podcast

Podcasts have never been more popular than they are today.

In fact, there are more than 800,000 active podcasts as of 2019, which is a number that only looks to increase in the years to come.

So why are podcasts so popular?

Because they are incredibly huge moneymakers.

Almost a third of Americans listen to at least one podcast a month, and advertisers have noticed.

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iHeart Media Rolls Out New Ad Marketplace for Podcasts

Chasing industry trends, iHeart Media is about to become the latest audio company to release a custom ad network. Executives say iHeartPodcast AdSuite will tempt brands and potential partners—and set the company apart from its competitors—with a unique array of ad formats across platforms and custom tools.

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Four Questions to Ask Yourself Before Shopping for Podcasting Equipment

The decision to implement a private podcast is a critical first step to improving your business communication, but there are a number of other important decisions you have to make before the show becomes a reality. In this article, we’ll focus on one unavoidable decision: what type of equipment should you buy?

The answer, perhaps unsatisfyingly, is that it depends. However, here are the questions you should be asking yourself as you begin the search for podcasting gear.

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How To Keep Making Your Podcast ... Even If You Are Stuck At Home

Like so many people throughout the country, we at NPR's Student Podcast Challenge are working from home right now. And after months of teaching students how to make a homemade podcast, we put our skills to the test: The latest episode of our podcast was recorded from our bedrooms.


Host/producer Lauren Migaki recorded a podcast from her home/pillow fort studio.

We used pillow forts (just like in our how-to video!), bulky headphones and special, professional-grade microphones. But don't let the equipment discourage you — with just a couple tweaks you can use essentially the same setup: Replace the headphones with earbuds, and the mics with a mobile device like a cell phone or tablet, and you are ready to go!

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TechSurvey 2020 Looks at Podcast Growth

That podcasting is on the rise should come as a surprise to no one. But the Jacobs Media Tech Survey 2020 gives this trend some granularity. According to their research, more than one in four now listen to podcasts weekly, or more often.

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15 Hot Digital Marketing Trends for 2020 [Video + Podcast]

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change?

2020 will be like nothing we have seen before in the digital landscape.

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Listeners Flock to podcasts as COVID-19 Bites

As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.

Acast, one of the world's largest podcast hosting and analytics companies, said new listening figures for March 21-22 saw a 7% increase in listens globally, equivalent to more than 750,000 podcast plays.

Although some categories experienced declines, podcasts in the education, entertainment, science, medicine and health genres were all up more than 10%.

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Will Podcast Ad Revenue Bounce Back

There are early signs that media will be one of many industries to take a huge blow from the COVID-19 pandemic, with sharp declines in ad revenue and significant layoffs. Podcasting is unlikely to be an exception; Podtrac recently reported that downloads have fallen 10% since the beginning of March, while unique listeners fell by 20%.

A different picture emerged when I spoke to Ross Adams,  CEO of podcast advertising company Acast, which works with both bedroom podcasters and large publishers like the BBC and PBS NewsHour.

Adams said listenership is not down — it’s just that audiences have changed when they are listening and what they’re listening to, with Acast  seeing its largest weekends ever in recent weeks. And plenty of people want to start new podcasts; signups for the Acast Open platform increased 49% month-over-month in March.




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Is Apple slacking in its role as Benign Overlord of Podcasting?

New Sony venture. Sony Music Entertainment announced another podcasting venture today, this time in the shape of a partnership with U.K. audio company Somethin Else. This continues a recent run of Sony investments in audio — previous examples include Jonathan Hirschs Neon Hum Media, Adam Davidson and Laura Mayers Three Uncanny Four and Renay Richardsons Broccoli Content.




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What It Takes to Create Successful Podcast

So you want to get into podcasting? By now, you have probably had a few friends launch their own podcasts and read a handful of articles on what it really takes to start a successful podcast. Our company has bought roughly a half a billion dollars worth of podcast ads over the last decade. We know a thing or two about what makes a podcast special.




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Amid Spotifys Aggressive Podcast Push, Apple Seeks Exec To Oversee Audio Originals

In the wake of a seismic deal in the podcast industry that will see top host Joe Rogan bring his show exclusively to Spotify for a reported $100 million, Apple — which will lose distribution of Rogan’s show come 2021 — is revamping its own podcast approach.

According to Bloomberg, Apple — an early distribution platform for podcasts that is also the largest hub for the medium stateside — is now seeking an executive to lead development of original audio series. The exec would report to Ben Crave, Apple’s head of podcasting.




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How to make a podcast and why now might be the time to try

Humanity has been telling stories since long before the written word. Not to mention, audio fiction is a great choice when you can’t look at a book, like during a commute, while doing chores, or working out. And audio fiction is on the rise.

In comparison to other media formats, podcasting is still under-monetized, according to Tech Crunch. Short fiction podcasts still need crowdfunding backers and paid subscribers. Deep-pocketed newcomers bankroll high production value, or already have name recognition. But podcasting continues to have a low cost of entry, and the prospects for earning a little revenue may be improving.




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Apple belatedly looks to refocus on podcasts

The podcasting industry was shaken up this week with the announcement that JRE is moving exclusively to Spotify and it looks like it has caught Apple’s attention.

Bloomberg reports that Apple is looking to increase its investment in original podcasts, as well as buying existing ones, to augment its nascent Apple TV+ service. While its easy to view this as a classic case of shutting the stable door after the horse has bolted, Apple seems to view podcasts as either a by-product of video content or as material that could then be adapted to video.

Apple effectively invented the podcast format, which derives its name from the pioneering iPod digital audio player, but the pre-eminence of iTunes as a podcasting platform is under serious threat thanks to this recent development. You have to assume Joe Rogan (pictured) spoke to Apple before recently committing to Spotify, so it would be fascinating to know what led him to ultimately reject it.




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Music Industry Keeps Hope For Podcast Growth

Podcastings growth took a dip during the pandemic as listeners adopted new routines guided by social distancing. Despite the drop, streaming and other music industry players that have made significant investments in audio entertainment–including podcasters themselves–remain hopeful that the decline is temporary, and that podcasts will continue to be a significant source of business growth.




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New York Times and Serial

New York Times Co. said it would acquire Serial Productions, the maker of the hit podcast Serial, a deal that aims to further the newspapers podcasting ambitions.

Terms of the deals were not disclosed, but the transaction could be worth as much as $50 million depending on milestones and performance metrics, a person familiar with the matter said.




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Podcasting to Break Billion-Dollar Barrier in 2021

Theres good news on the horizon for podcast revenue growth, and presumably for radio organizations that are active in that space.

With expected growth of 14.7% through 2020, the stage has been set for podcast revenues to hit $1.1 billion in 2021, according to the IAB/PwC report.

While it remains to be seen what long-term impact the pandemic has on podcast revenues, IAB/PwC still predicts a 15% jump in 2020. This comes after podcast ad revenues soared 48% between 2018 and 2019, a stunning growth rate.




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7 Ways to Avoid the No.1 Virtual Sales Meeting Mistake

Here are seven ways you can avoid common virtual sales meeting technology mistakes

1. Prepare meeting attendees in advance with clear instructions
2. Run a tech check
3. Increase your internet speed and bandwidth
4. Choose a reliable meeting platform
5. Invest in quality audio and video
6. Master your platform
7. Have a backup plan




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The State of Collective Bargaining in Podcasting Is Murky

Building out a physical space associated with a podcast business used to be a really good idea. For one thing, it offers an alternative revenue stream — through studio rentals and in-person events, among other things — that could check against the growing but volatile advertising revenue pool. It is also a really good fit for any podcast operation built on a sense of community. Having a physical space for listeners to routinely gather can really strengthen that relationship between publisher and fan, expanding the notion of how that community can be served.




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Looking at the future of podcasting with Megaphone

JD: Podcasting — then and now; what do you make of its evolution?

DC: It has gone from being passive to a very personal on-demand commercial work. We have the ability to totally integrate content and commercials - it’s a good mindset. It went from a Howard Stern read to a re-envisioned, re-engaged conversation. It is the new native, a really positive, advertorial. We have the ability to weave in the right message at the right time and see more organic growth for both the listener and the advertiser. If you can think of a subject, there's a podcast for it and more coming on daily.




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Podcasting Has Become a Sticky Medium in Canada

The growing podcast audience in Canada has brands taking notice. It's a fixture in consumer media consumption and a sticky medium. Listeners consume podcasts heavily compared with other forms of informational media, and they are loyal to the hosts of their favorite shows.

In podcast penetration and usage, Canada ranks at the top of selected countries surveyed by Edison Research and Triton Digital in the latest annual installment of The Infinite Dial, which has been tracking podcast listeners in Canada since 2018. For podcast penetration, 37% of adults in Canada were monthly podcast listeners, the same as in the US.




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Trends That Will Continue to Stay Relevant in Digital Marketing

Podcasting Continues Growing
Podcasting is mentioned above and has become a huge part of digital marketing. There are a number of different types of podcasts listed below:

Individuals or groups of people trying to build their personal brand. This could be a humorous podcast or professional one that helps a person establish themselves as an authority on a topic.

~ Companies that are looking to reach and educate current customers. Attracting customers in the industry in B2B situations will work far better if looking to have work contracted out to your business.

~ The sporadic podcast is of a company that sees the value in podcasting yet hasn’t dedicated time or money to the process. This could happen once a month or a few times a year. Generating listeners is about putting out content that is informative/entertaining consistently. Being able to rely on a certain podcast on a specific day provides comfort to loyal listeners.

~ Question and answer podcasts could be a favorite regardless of the ultimate goal of the podcast. Being able to answer specific questions from listeners is important. This can earn new customers and provide a sense of comfort to current customers that know they are in good hands.

~ Keep in mind that your podcast should have at least an outline to provide some kind of structure. Transcribing these podcasts can be a great way to turn these in-depth conversations into a searchable document.




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Amazon Takes On Spotify In Podcasting

This week Amazon announced the launch of a podcast service integrated with Amazon Music, along with a slate of exclusive celebrity-driven shows. After nipping around the edges of podcasting in its Audible audiobook subsidiary for a few years, Amazon is jumping into the market—with its competitive sights set squarely on Spotify. Amazon’s emulation of Spotify’s podcast model has implications for the future of podcasting as a business.

Spotify started moving into podcasts about five years ago. This was the first phase of a campaign to diversify its business beyond music, reducing its exposure to competition from much larger companies that do not depend on music as a single input good.




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21% Of Spotifys Users Engage With Podcasts – A Breakdown On The Rise Of Podcasting

The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. According to the most recent financial reports, Spotify reported that 21% of the monthly active users (MUA) have engaged in at least one podcast in the past month.  Data presented by Stockapps.com breaks down the rise of podcasting.

Spotify Records 5% Increase in Podcast Engagement between Q4 of 2019 and Q2 of 2020

The Joe Rogan Experience – the title of Rogans podcast, was the highest-earning podcast of 2019 with revenue of $30M. In September 2020, Joe Rogan officially began his podcasting contract with media giants Spotify, which will eventually see his entire library of content migrate to the platform. The deal is reported to be over $100M.

Spotify has been expanding its podcasts catalogue as they continue to see strong growth in that particular segment. The rate of consumption of podcasts has been growing by triple-digit percentage numbers for the last few years. In Q4 of 2019 16% of Spotifys monthly active users engage in podcast content, by Q2 2020 that number had jumped to 21%.




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COVID-19 Is Evolving Podcasting as We Know It

The global pandemic has upended our entire nation. When we think of the aftermath since the coronavirus first struck the United States, it still leaves us with a great deal of uncertainty.

Everyone from healthcare workers to business leaders to tradesmen are watching as everything around them changes, and theres nothing they can do about it other than to roll with the punches. Nothing is the same, and it may never be the same again.

But when we look closer at certain sectors, not all of them have a negative story to tell. COVID-19s shock has actually jolted some industries alive. Far-reaching technological adoption, an increased consumer consumption, and a spike in advertiser’s reallocating their budgets to make the most impact during the pandemic, podcasting is having its moment. And it is a big one.

This is great news, of course, but how exactly is podcasting changing under COVID-19’s influence?




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Podcasting Is The New Battleground For Big Tech As Twitter Buys Breaker

Podcasting is having a moment. Maybe, if we stretch just a bit, a year. And possibly even an era.

Twitter just bought podcasting platform Breaker, the app that took podcasting and made it social. And what began as a trend — Spotify buying podcast platforms Anchor and Gimlet in 2019 — is turning into a torrent as many of the other big players in technology are buying podcasts, podcasters, podcasting tools, and podcast publishing platforms.

Tech moves in eras.

There was the era of PCs. The era of search. The era of social, and the era of smartphones. None of these necessarily roll over and go away: like radio or TV or magazines, they adapt, morph, and persist as new eras and new paradigms take precedence. But each era focuses innovation and investment and attention in a new space.

Today podcasting is one of those spaces.





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Podcasting Is Exploding. How Do You Know If It’s Right For Your Brand?

Podcast-listening has skyrocketed over the past couple of years. In fact, it’s quickly becoming one of the fastest-growing mediums, with forecasts predicting the number of podcast users to exceed 160 million by 2023.

Do you have a niche?
Podcasts that focus on a specific niche or subject matter tend to perform better and garner more regular listeners than those covering broad topics.

Do you have the time?
Although the best podcasts come off as being off-the-cuff conversations, the truth is that a lot of time and commitment are involved in bringing them to life.

Do you want to raise your profile or make money?
Podcasts can be great tools for raising your thought leadership profile, but if monetization is your primary goal, you will probably want to invest your time and money somewhere else.




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2020 In Podcasting: An Industry Takes Shape

The year that is coming to an end was a pivotal one in the development of podcasting as an industry. The major business models, players, and axes of power are coming into focus as the industry matures.

Prognostications about the future of podcasting often boil down to a simple question: will podcasting will end up looking more like digital music or digital television? In the music industry, people have access to the same enormous catalog of music (more or less), through several different services, either for a monthly subscription fee or free with ads. In television, there is no single place to get “all” TV shows; instead there’s a growing number of mostly paid subscription digital platforms with distinct (if slightly overlapping) subsets of the universe of content.

The events of the past year tell us that the answer to that question is some of each. Podcasting looks like it’s headed towards a two-tiered future, where the lower tier looks like YouTube or Spotify Free and the higher tier looks like Netflix  or Hulu.




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Podcasting Market Size – Industry Analysis, Share, Growth, Trends, Top Key Players and Regional Forecast 2020-2027

As per the research report titled Global Podcasting Market Size study, by Genre, by Format (Interviews, Panels, Solo, Conversational) and Regional Forecasts 2020-2027 available with Market Study Report LLC, global podcasting market is expected to witness unprecedented growth during 2020-2027.

According to the business intelligence report, emphasis among podcast production studios on the distribution and production of their content on audio platforms such as Spotify, coupled with emergence of high bandwidth, and personal digital assistants are augmenting the growth of global podcasting market size.

Increasing penetration of internet as well as smartphones, inclination towards audio and music content, growing acceptance of audio broadcasting content, and escalating demand for podcasts are stimulating the global podcasting market outlook. Citing an instance, the IDC (International Data Corporation) recorded shipment of around 369.8 million units of smartphones by vendors in the fourth quarter of 2019.

Leading players that define global podcasting industry trends are TuneIn Inc., Stitcher Radio, Spotify AB, SoundCloud, Entercom Communications Corporation, Pandora Media LLC, Megaphone LLC, iHeartMedia Inc., and Apple Inc.

On the contrary, storage space issues and high costs associated with podcasting are expected to impede the industry expansion throughout the analysis timeframe.




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Spotify says It Is dominating the podcasting market because of a million-plus tiny podcasts

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotify’s catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.




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Has independent podcasting peaked?

What is missing in the audio space today are platforms that empower podcast makers to build membership communities — and make it easier for podcasters to sell their own subscriptions. Today’s biggest platforms are not designed to help podcasters build and strengthen their audiences and their communities.

What’s missing is the ability of a publisher to create rich interactive experiences and distribute that on any app or any smart speaker.

In the coming year, I have no doubt that the biggest podcasting stars will continue to see large paydays as tech platforms bid to buy them out. But unless podcasting platforms evolve, what we could be left with will resemble the big industrial radio oligopoly of the late 1990s, and the diversity and promise of podcasting could begin to disappear.




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4 crucial tips for making your podcast connect with audiences

After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting.

Podcasts are an intimate medium that allow listeners to feel more connected to the host and engaged with the topic. Here are four best practices for how to make company podcasts effective and engaging for the long run:

1. Empower your team.
2. Provide consistent, accessible and digestible content.
3. Pay attention to feedback.
4. Put in the work.




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Spotify says it is dominating the podcasting market because of a million-plus tiny podcasts

Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotifys catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows.

Anchor-hosted shows account for more consumption of third-party podcast content on Spotify than any other podcast hosting or distribution provider
Spotify says Anchor’s top five markets in 2020, by total number of shows, were the US, Brazil, Indonesia, Mexico, and Great Britain. In Indonesia, Spotify signed nine shows to become exclusives. Meanwhile, the fastest-growing markets, looking at the average monthly increase in new shows, are India, Mexico, Brazil, Argentina, and Indonesia. India accounts for nearly 40,000 Anchor-made shows and has been growing at an average of 22 percent month-over-month increase in 2020.




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Podcasting Growing – But Are You Making Money?

While most radio companies, outside the biggest in the industry, struggle to find a revenue generating podcast strategy, the number of consumers listening to podcasts continues to grow.

Monthly listening is up, weekly listening is up and the average podcast listener tunes into about 5 shows per week. The latest Infinite Dial stats show that about eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. And, 57% of the country have now listened to some kind of podcast.

The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background.

With podcasting on the rise the big question that remains for most radio stations around the country is how to make money at it. Unless you have a large enough network of shows, like the bigger radio companies, to be able to sell millions of downloads to advertisers and ad agencies, it takes a minimum of 25,000 downloads per show for an advertiser to even look at a show.




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Podcast As Marketing Tool: It Creates Value For Listeners

In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

According to Forbes, iTunes is a rank one website. Hence, any founder who is featured on a podcast with a description contributes to SEO ratings of the brand. Hence, podcasts can be an effective tool in boosting up page rankings. Listeners are increasing for podcast channels and 115 million people are expected to listen to podcasts per week.




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Top Podcasting Secrets & Shows for Digital Marketers & Beyond

Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows digital marketers should pay attention to.

Podcasting is the new normal in digital marketing.

Experts are calling podcasting modern-day blogging.

Doubling in attendance from the previous year, Podfest March 2020 marked the 6th edition of the annual international event produced by Chris Krimitsos.

It also skated by the pre-pandemic shutdown as one of the last live events of 2020.




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Why Podcasting Might Be One Of The Best ROI Marketing Channels In 2021

Podcasting Will Boost Your Network Like You Never Thought Possible

As you grow your audience, you’ll find that podcasting can become an incredible resource for expanding your network. I have had the opportunity to invite guests onto my own show, as well as appear as a guest speaker on several business-oriented podcasts.

These have given me the opportunity to meet and interact with several incredible entrepreneurs working in a wide range of business categories.

Having a podcast gives me a valid reason to reach out to other entrepreneurs who I admire. These are people I might not have been able to meet otherwise, and they have given me valuable insights that I have been able to apply to my own business endeavors.




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Mark Cuban predicts podcasts and livestreams are only going to become more popular.

Cuban shared his unique insights about the current and future state of  not just podcasting, but the entire media industry. We discussed both legacy media companies and independent creators.

Here are the main takeaways and my thoughts from our conversation:

1. Streaming is the future, and legacy companies need to get on  board in order to survive
2. These days, audio is just as competitive as video because the  barrier to entry is lower and there's no pressure to look nice
3. As new technology emerges, media will continue to evolve — and creators must keep up




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How a podcast can add value to your marketing

These five questions can help you decide whether a show of your own is the way to go.

1. Where does this fit in my strategy?
2. Can I add value with a show?
3. Do I have a content marketing strategy to plan this show?
4. Do I have the resources to devote to this show?
5. Can I bring in quality guests?




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Videogame Based Training: Effective or Just a Joke?

For several years, employers have tried to develop "relevant" and creative ways to successfully train new employees. After all, employees are more likely to pay attention to training videos and seminars if they can actually relate to the content. While there have been some pretty outrageous attempts over the years—just take a look at the 1989 Wendy's training (music) video designed to instruct new hires how to properly pour coffee—some of the methods do work.

More recently, the use of videogames has been growing in popularity in the hopes of captivating "millennial" employees—those who fall between 18 and 29 years of age.

For example, Hilton's Garden Inn, which is one of the first companies to implement videogame-based training, uses a PlayStation game called the "Ultimate Team Play" in order to teach new hires about customer service and loyalty. Players are immersed in a virtual 3-D Garden Inn where they must pass a series of customer-related scenarios in order to "win" the game.

Johnson & Johnson and Volvo use videogame-based training as well.

While videogame-based training is certainly innovative, it does come with some challenges. For starters, it's hard to determine whether employees will actually internalize the lessons, or if they will just have "fun" while playing. Thus, the game has to be carefully tailored to help employees actually learn valuable lessons at the end. It's also undetermined whether videogame-based training downplays the seriousness of the company culture, which may worry some larger (and more serious) corporations.

Beyond that, however, videogame-based training can be a cost effective way to train people and encourage their continuing education. Companies can save money by not sending employees to expensive conferences or off-site courses. Information can be learned at the office or at home with the help of a PlayStation, Xbox, or Wii. Videogame-based training is also extremely eco-friendly as it omits the need for hardcopy materials (paper and ink) and reduces the release of gas emissions as a result of car and plane travel. 

So what do you think? Are videogame-based training programs ingenious or ridiculous? Would you use them?

Guest Blog Contributor By-line:
Pepper Givens is a freelance writer whose foremost passion is writing for her blog about education.  While her primary writing focus is trends in higher ed, Pepper also enjoys writing about personal finance, parenting, sustainable living, small business strategies, and more. She can be reached for questions or comments at pepper.givens@gmail.com.




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The 10 Biggest Breakthroughs in the Science in Learning

When it comes to human organs, none is quite so mysterious as the brain. For centuries, humans have had numerous misconceptions and misunderstandings about how the organ works, grows, and shapes our ability to learn and develop. While we still have a long way to go before we truly unravel all the mysteries the brain has to offer, scientists have been making some major breakthroughs that have gone a long way in explaining both how the brain functions and how we use it to organize, recall, and acquire new information. Here, we list just a few of the biggest and most impactful of these breakthroughs that have contributed to our understanding of the science of learning.

  1. More information doesn’t mean more learning.


    The brain is equipped to tackle a pretty hefty load of information and sensory input, but there is a point at which the brain becomes overwhelmed, an effect scientists call cognitive overload. While our brains do appreciate new and novel information, as we’ll discuss later, when there is too much of it we become overwhelmed as our minds simply can’t divide our attention between all the different elements vying for it. This term has become a major talking point in criticisms of multi-tasking and in the modern information-saturated online sphere, but the discovery of this cognitive phenomenon also has major implications for education. In order to reduce mental noise, teachers have had to take new approaches to presenting material, using techniques like chunking, focusing on past experiences, and eliminating non-essential elements to help students remember a large body of information.
  2. The brain is a highly dynamic organ.


    Until the past few decades, people believed that the connections between the neurons in your brain were fixed by the time you were a teenager, and perhaps even earlier. One of the biggest breakthroughs in understanding the science of learning happened when scientists began to realize that this just wasn’t the case. In fact, the brain’s wiring can change at any age and it can grow new neurons and adapt to new situations, though the rate at which this happens does slow with age. This phenomenon is called neuroplasticity, and it has had major ramifications in our understanding of how the brain works and how we can use that understanding to improve learning outcomes.
  3. Emotion influences the ability to learn.


    The ability to learn, retain, and use information isn’t just based on our raw IQs. Over the past few decades it has become increasingly clear that how we feel and our overall emotional state can have a major impact on how well we can learn new things. Educational situations where students feel stressed, shamed, or just uncomfortable can actually make it more difficult for them to learn, increasing negative emotions and sparking a vicious cycle that may leave some children reluctant to attend class. Research is revealing why, as the emotional part of the brain, the limbic system has the ability to open up or shut off access to learning and memory. When under stress or anxiety, the brain blocks access to higher processing and stops forming new connections, making it difficult or impossible to learn. It may seem like common sense that classrooms should be welcoming, non-stressful environments, but different students have different triggers for negative emotional states, making it key for educators to watch for signs that indicate this in students.
  4. Mistakes are an essential part of learning.


    Failure is a dirty word in most aspects of modern American society, but when it comes to the science of learning, research shows that they’re essential. A recent study found that students performed better in school and felt more confident when they were told that failure was a normal part of learning, bolstering a growing body of research that suggests much of the same. Much like it takes multiple tries to get the hang of riding a bike or completing an acrobatic feat, it can also take multiple tries to master an academic task. Neuroscience research suggests that the best way to learn something new isn’t to focus on mistakes but instead to concentrate on how to do a task correctly. Focusing on the error only reinforces the existing incorrect neural pathway, and will increase the chance that the mistake will be made again. A new pathway has to be built, which means abandoning the old one and letting go of that mistake. This idea has formed the basis for a growing debate about education in American schools, which many believe doesn’t allow children to embrace creativity and problem solving as they are too focused on memorization and test scores.
  5. The brain needs novelty.


    Turns out boredom really can kill you, or at least your will to pay attention and learn. Repetition may have its place in learning, but what the brain really craves is novelty. Researchers have found that novelty causes the dopamine system in the brain to become activated, sending the chemical throughout the brain. While we often regard dopamine as the “feel good” chemical, scientists have shown that it actually plays a much bigger role, encouraging feelings of motivation and prompting the brain to learn about these new and novel stimuli. This breakthrough has led to some major changes in how we think about learning, and has motivated many schools to embrace learning methods that cater to our brains’ need for new and different experiences.
  6. There are no learning styles.


    What kind of learner are you? Chances are good that at some point during your educational career someone labeled you as a particular type of learner, either visual, auditory, or kinesthetic. This idea that there are distinct types of learners who learn best with certain assortment of stimuli has been showing up in education and brain science for decades, but recent studies have shown that this idea really doesn’t hold much water. Students may have preferences for how they learn, but when put to the test, students were found to have equivalent levels of learning regardless of how information is presented. Attention to the individual talents, preferences, and abilities of students, which helps to cater to the emotional and social needs of students and improves their ability to learn, is more important than styles (of which there have been 71 different models over the past few decades).
  7. Brains operate on the “use it or lose it” principle.


    There’s a reason that you forget how to speak a language or work out a trigonometry problem if you don’t use those skills on a regular basis. Information in the brain that isn’t used is often lost, as neural pathways are weakened over time. Research has found that the brain generates more cells than it needs, with those that receive both chemical and electrical stimuli surviving and the rest dying off. The brain has to receive regular stimulation through a given pathway in the brain to sustain those cells, which is why lifelong learning is so important to brain health. These findings also have implications for vacations in K-12 education as well, as students who don’t get intellectual stimulation over the summer are much more likely to forget important skills in reading and math when they return to class.
  8. Learning is social.


    While some select individuals may learn well cloistered in a library with a stack of books, the majority of people need a social environment to maximize their learning. Research has found that from infancy on, people learn better through social cues, much more easily recalling and emulating the actions or words of another human. Aside from social cues, socialization has been shown to have other learning benefits. Peer collaboration offers students access to a diverse array of experiences and requires the use of nearly all the body’s senses, which in turn creates greater activation throughout the brain and enhances long-term memory. Group work, especially when it capitalizes on the strengths of its members, may be more beneficial than many realize, both for teachers and their students.
  9. Learning is best when innate abilities are capitalized on.


    All of us, from the time we are born, possess innate abilities to see and hear patterns, something that psychologists doubted was true for decades but that we now know to be the case. Research suggests that reinforcing those innate capabilities by teaching patterns early on may actually help kids learn more and sharpen their brains. Aside from being able to see and hear patterns, the human mind has a number of innate abilities (the ability to learn a language, for instance) that when capitalized on in the right way, can help make learning any concept, even one that is abstract, much easier. Combining these innate abilities with structured practice, repetition, and training can help make new ideas and concepts “stick” and make more sense.
  10. Learning can change brain structure.


    Brain structure and function are intertwined, and you can’t improve one without taking the other into consideration. Yet, in years past, most ideas about learning ignored ways that the brain’s structure itself could be modified, instead focusing on brain function or the brain’s output. The reality is that brain function can only be changed through changing brain structure, which is actually less complicated than it sounds. For example, brain cells fired up during both perception and action overlap in people, and lessons that engage both allow students to more easily identify with their teachers and to learn concepts more quickly, as their brain cells are getting twice the attention and workout. In fact, any new information, if used enough, can modify the structure of the brain, something educators and neuroscientists are just starting to fully explore. 

Guest Blog Contributor By-line:
Hazel Taylor wrote and published this article on http://www.onlinephdprograms.com/the-10-biggest-breakthroughs-in-the-science-of-learning/.  She invited me to share this very interesting article with my blog readers - Thank you, Hazel!  Hazel can be reached at hazel.taylor6@gmail.com




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8 Tricks to Stay Focused During Training

It’s not every employee’s favorite task but it’s time for your online training course and you would rather sift through your emails than make the time to log on. But you know you have to get it done. Don’t let other work distractions get in the way of your course; here are 5 tricks to stay focused:

Schedule it: Depending on how long your online course is, schedule it into your calendar and set a reminder. Making time for it, instead of just finding the time, will help you actually complete the work. Adjust your day accordingly to fit around your training course.

Time it: Choose to take the course during your lightest time of the day and when you are most ready to work. Typically the first two hours after lunch or when you first arrive at work are good times. 

Close your door: Don’t be afraid to close your door and post a ‘do not disturb’ sign. Keeping your door closed will deter people from walking into your office and distracting you.

Log off: Log off your email and any other websites that are distracting, including your company's internal instant message application. Log off and stay off until your course is complete.

Turn off notifications: Turn your phone ringer off on both your cell phone and work phone until you complete your course. You can even turn off your email notifications to help you remain on task.

Just say no:If you are in the position to do so, just say no. There are times when it is okay just to say ‘no, thank you’ at work. If someone comes to you for help or a question, it is okay to ask them to come back at a later time or to seek help elsewhere.
Sit up straight:Not only is sitting up with both feet on the floor and your shoulders back good for your posture but it's also great for your ability to focus. Getting your body ready can help you stay focused on your course.
Allow for a break: Some courses take a long time to complete and you may want to schedule a break in the middle. Allow yourself to get up for a cup of coffee or take a restroom break. Five minutes should help, then it’s back to the course! 


Guest Blog Contributor By-line:
This guest post is contributed by Debra Johnson, blogger and editor of nanny babysitter.  She welcomes your comments at her email Id: - jdebra84 @ gmail.com.




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Skills the Online Classroom Builds for Corporate Success

The online versus traditional classroom debate has been going on for some time now. You can't get through one blog on eLearning or modern education without finding a discussion of the pros and cons of the digital classroom and online degree programs. The debate has been going for some time now and has seen many different facets and opinions. While online schools were shunned from the start, today they have grown and flourished into highly regarded institutions for higher learning. Today, rather than simply disregarding online learning as a lesser option to brick-and-mortar schools, people are beginning to see the two entities as options for different learning styles and lifestyles. There are many people who can benefit and really grow from their experience in the online classroom. Online learning facilitates many of the same skills traditional learning does, but has a few added elements. As our society becomes more and more married to the online and digital world, a comfort and ease in these areas becomes very important in the professional world.  The following three skills, essential in the corporate world today, are established and perfected in the online classroom.

Text-Based Communication

As text messaging, online instant messaging, and emailing become expected methods of communication, the ability to communicate clearly through text is vital in business. Proper etiquette in professional emailing and professional communication is very important. Though it might sound silly, text-based communication can actually be a very challenging thing for many individuals. There are those who struggle with communicating their thoughts in writing and who struggle with natural communication through text. Face-to-face communication is a very different game than text-based discussion. Online classes and online learning can actually provide a really strong foundation for text-based communication. Students have to use email, text, and instant messaging to convey any of their thoughts, ideas, or questions to professors and classmates. Online students gain an important familiarity with text communication and non-traditional discussion.

Flexible Learning Style

Above almost all else, online learning promotes a flexible learning style. Students are thrown into a very foreign way of learning and taking in information. The online classroom can take a lot of adjusting to conform to. This ability to quickly adapt to new atmospheres and methods can be extremely valuable in the corporate world. In business, there is a lot of fluidity and change. Individuals who are able to flow with change and new approaches easily tend to succeed in the professional business world. As an online student, you'll have to learn new technologies quickly and easily. New platforms are introduced and new classroom techniques are used depending on the professor's preferences. This ability to quickly adjust and learn is extremely useful in the corporate world.

Self-Motivation and Drive

Pursuing an online degree is often done completely solo. In many cases, students who embark on the path of an online degree do so on their own accord. Online students do not have the traditional built-in support system of a campus full of other students pursuing the same goals. This means that online students typically have to demonstrate significant self-determination and motivation to succeed in an online program. While you have the support of your school, professors, and classmates, the support is not as immediately available and apparent at times. This self-motivated drive is an invaluable trait to possess in the business world. Corporate leaders are individuals who can motivate themselves to really go the extra distance and succeed. Self-motivation and drive are essential in the corporate world and often found within online students.

Guest Blog Contributor By-line:
Patricia Garza is an education blogger and freelance writer. She is passionate about all things education related and regularly writes about regionally accredited online schools. Patricia uses her knowledge of the online education world to help students and graduates make the most of their degree experience. You can reach her in the comments below.




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ClickBank #1 Authorized Mall And Income System

ClickBank highest-rated income generating system. From the desk of the Operations Manager at ClickBank - I regularly refer affiliates that are searching for these tools directly to 1stPromotion Pro. The 1stPromotion Pro system offers a very comprehensive Clickbank search tool. Their storefront and search box plug-in offer 100% search capability of our Marketplace with great accuracy, and they continue to develop serious tools for serious Clickbank affiliates. Best Regards, Jennifer J., Operations Manager, ClickBank.



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