Massive images of the worlds endangered species were projected onto the Empire State Building to call attention to the upcoming release of Discovery's documentary, Racing Extinction.

How can we move toward a more sustainable world? By looking to nature where many of our problems have already been solved. Find out how inventors and scientists developed things like velcro and radar by looking at—and imitating—dogs and bats.

Find out how Pixar raised the CGI bar for ultra-realistic environments and landscapes in “The Good Dinosaur.”

Joshua Foer can remember anything, including the first 100 digits of Pi. The former U.S.A. Memory Champion explains how he—and you—can memorize anything using the major system technique, which converts numbers into words and images.

The rise of ADHD diagnoses over the years has generated $13 billion in revenue for the companies that produce ADHD medication in the United States. Find out how the increase in attention deficit hyperactivity disorders is resulting in a big payday for big pharma.

As the NFL begins to address the existential problems that brain trauma pose, see how innovations in protection, impact monitoring, and training techniques are being developed to protect players.

The Burke Institute in White Plains, NY is using innovative techniques to more accurately diagnose brain trauma, and hopefully better understand and prevent degenerative brain conditions like CTE.

NASA’s Brian Muirhead explains how to build a Death Star and tells us what it would really be like to fly past a flurry of asteroids.

The $330 Coravin Wine System beats a corkscrew any day and makes sipping and saving wine easy. It slides thorough the cork and fills the bottle with an inert gas as you pour, so leftover wine won't spoil.

Forget going the bar for beautiful, crystal clear ice. You can now make artisanal ice cubes at home with the $80 Studio Neat Ice Kit. A perfect gift for any aspiring mixologist.

What's Darth Vader's death count? How many Lego sets has the franchise sold? Which nation accepts Star Wars collectable coins as real currency? Find out everything you didn’t know about the epic franchise, as told by Star Wars action figures.

Astronauts who have flown aboard the International Space Station discuss how and why it's important for them to watch football and other sports in orbit.

With changes in technology, the popularity of the game, and how fans interact with players, our media panel sees big changes ahead in Super Bowl coverage.

Clickbait isn't art, it's a science. Click and find out how it works.

Musician Fantastic Negrito plays his song "Lost in a Crowd" at WIRED's San Francisco office.

From inside the Oculus Rift headset, players get a 3-D look at the field while headphones provide realistic sound. Teams capture the footage by filming their practices with 360-degree cameras, so the experience inside the VR headset looks and sounds like the real thing rather than a video game.

Come time for Super Bowl 100 in the year 2066, football will likely bear little resemblance to the sport we now know.

Andrew Wasserman from Strivr explains how virtual reality helps top athletes get better, and how the technology is getting more and more realistic.

The new social mobile app Peach is like a mashup of Twitter and a Slack group chat with some nice integration to other features on your phone like fitness, weather and music. Also, it lets you throw cake at friends.

RFID tags embedded in uniforms will give football teams, players and fans unprecedented deep data to measure athletic performance, even in live games.

The Powerball jackpot is over a billion dollars but what are your chances?

These are some of coolest cars at the 2016 Detroit Auto Show. The affordable electric Chevy Bolt, Nissan's super-burly Titan Warrior truck, and Chrysler's actually cool hybrid minivan.

Seawall-topping king tides occur when extra-high tides line up with other meteorological anomalies. In the past they were a novelty or a nuisance. Now they hint at the new normal, when sea level rise will render current coastlines obsolete.

At NASA’s Jet Propulsion Laboratory visualization specialist Robert Hurt breaks down the plausibility of sci-fi planets and galaxies in “Star Wars,” “Star Trek,” and “Alien."

Star Wars and hip hop together as they were meant to be. WIRED's Eric Steuer demonstrates how to get original trilogy action figures doing sick headspins.

As Super Bowl 100 played out in all its enormity last night, Super Bowl 50 looked tiny by comparison, the way the Earth now looks to our colonists in space. And yet it’s instructive to look back on that long-ago spectacle in the San Francisco Bay Area to see just how far the game has come, and society with it.

Load up your phone with some crucial apps that'll help you better enjoy the biggest game of the year.

Car-free urban areas are all the rage. Now San Francisco has one, at least temporarily, thanks to the Super Bowl. WIRED transportation editor Alex Davies looks at the best way to move in a city already snarled with traffic.

The Bay Bridge, which links San Francisco and Oakland, is being methodically dismantled, piece by incredibly heavy piece. Here's how 2,500 ton truss supports will be removed.

In 2004 scientists discovered a large, near-earth asteroid named Apophis. Initially, it was predicted to impact the earth in 2029, leading to global devastation. Thankfully, it’s now expected to miss. Physicist Marina Brozovic from NASA’s Jet Propulsion Laboratory explains how her team used measurements and statistics to track the potentially catastrophic mass.

The Super Bowl is as much about the commercials as it is the football, but this year the ads weren't made for your big TV.

Amazon Studios’ “The Man in the High Castle” take places in an alternate history, set in a post-WWII world where the Axis powers ended up victorious. To create the look of a United States run by Imperial Japan and Nazi Germany, Zoic Studios was tasked with creating difficult visual effects and environment work. Find out how they did it.

It was the biggest ad day of the year, but if you thought your company’s 30-second Super Bowl spot was enough, you’re wrong. Digital marketers behind top advertising agency Droga5 explain how a Super Bowl ad is only step one when it comes to today’s 360-degree, digitally innovative marketing campaigns.

For the first time, scientists have confirmed detection of gravitational waves. The finding not only validates Einstein's theory of relativity but also opens a new window on our knowledge of the universe.

Hit the slopes with these apps that give you snow forecasts, buddy tracking, and resort maps all at your fingertips.

Stephan James, star of the new Jesse Owens biopic “Race,” explains how he prepared to star as the once-fastest man on the planet. Co-star Jason Sudeikis and Owens two daughters also talk about the superstar athlete who broke numerous records and won four gold medals at the controversial 1936 Berlin Olympics.

Growing food in space is hard. Keeping a limited supply of water clean and drinkable is no easy task either. Here's how NASA is going to science meals for interplanetary travel.

Welcome to the Institute of Illegal Images, San Francisco's museum of LSD blotter paper art.

Facebook just expanded the “Like” button with a feature it calls Reactions---six animated emoji the company hopes will let users to respond with more emotional nuance to the posts in their news feeds.

One of the iPhone’s hallmark security features could leave you locked out if you forget your password too many times. Here’s how to keep your data saved, in case you can't always trust your short-term memory.

A look behind the scenes of the final stunt of the final Mythbusters show. Thanks for all the cool science nerdery, guys!

Two years ago, Malaysia Airlines Flight 370 disappeared somewhere over the Indian Ocean with 239 people on board. What then grew into humanity's largest, most expensive search operation has also been among its most frustrating and beguiling.

Herschel makes cool backpacks and now the company has a new line of bags that they say is rip-proof. How rip-proof? We put it through a battery of tests.

"Big things getting smaller" was the overarching theme for Apple's latest announcements. The company just launched a 9.7-inch version of the iPad Pro.

The Oculus Rift is now shipping. Four years of intense work led to this moment. WIRED got to look at some of the early prototypes that would have never made it to market.

Apple wants you to replace your old iPad, and your old laptop, with a new iPad Pro. With a keyboard case, the new Pencil, and all the features from Apple’s largest tablet, could the 9.7-inch Pro be your next computer?

Here is everything you ever wanted to know about Star Wars' latest beloved droid. BB-8 goes to LAX to greet his very own BB-8 ANA Jet. ANA Star Wars plane: http://ana-sw.com/

Behind the scenes of Reuben Wu's 'Lux Noctis' photographs made with the Phase One camera and Fiilix's new drone-mounted AL250 LED light.

Green Room director Jeremy Saulnier and actor Anton Yelchin play a game with WIRED. We asked them how they’d get out of trapped situations depicted in other films. It gets pretty crude, so this is NSFW.

It’s been reported that porn will be one of the biggest content offerings driving demand for VR. But what actually goes into making the porn experience full dimensional and real for the viewer? Brent Rose goes on set of a VR porn production shoot to find out how porn is evolving with new technology. Special thanks to KinkVR.com