Hyundai India is offering huge discounts and special offers on select models in the brand's lineup. The company is also offering extended warranty and road-side assistance packages with new purchases.

Jeep launched the Compass SUV back in 2017 in the Indian market. Since its inception, the SUV has been a popular name in its segment as it comes loaded with several standard safety features. The Compass is available in a five-seater

Honda is offering huge discounts and special offers on select models in the brand's lineup. The company is also offering a three-year maintenance package at 50 per cent cost, worth Rs 8,000, on select models and trims.

Animation studio Cosmos Maya has recently produced three shows including Guddu, Bapu and Gadget Guru Ganesha

They, however, said the curbs were relaxed in some areas of the valley where the situation remained peaceful.

"From the 3,000 schools, these copies will go the evaluators and evaluation will begin tomorrow. Teachers will evaluate from home and we will be able to complete the process in 50 days," HRD Minister Pokhriyal added.

According to Angel Broking, On Tuesday, WTI Crude prices soared over 20.4 percent to close at $24.5 per barrel after many nations announced their plans to gradually revoke the coronavirus related lockdown which might lead to resumption in economic activities and boost the demand for the Crude.

ICICI బ్యాంకు iBox పేరుతో కొత్త సేవలను ప్రారంభించింది. ఈ సేవలు 17 నగరాల్లో 50కి పైగా ఐసీఐసీఐ బ్యాంకు బ్రాంచీల్లో అందుబాటులోకి వచ్చాయి. క్రెడిట్ కార్డు లేదా చెక్ బుక్కు లేదా బ్యాంకుకు సంబంధించి ఏమైనా కొరియర్ లేదా పోస్టల్ ద్వారా ఇంటికి వచ్చినప్పుడు మనం లేని సమయంలో తిరిగి తీసుకు వెళ్తుంటారు. దీంతో చాలామంది

ఎంత చెట్టుకు అంత గాలి అంటారు. అది సహజం కూడా. కానీ, భారత దేశం చిన్నోళ్ల ను .. అంటే సామాన్యులను ప్రత్యేకంగా చూస్తుంది. వారిపై ఏ రకమైన భారం మోపాలనుకున్నా ఒకటికి రెండు సార్లు ఆలోచిస్తుంది. కానీ, మన ఆర్థిక మంత్రి నిర్మల సీతారామన్ ఫిబ్రవరి 1 న ప్రవేశపెట్టిన 2020 బడ్జెట్ మాత్రం ఎవరినీ

The engineering to software conglomerate, which houses LT Mutual Fund under listed arm LT Finance, had put the mutual fund business on the block earlier in a renewed attempt to find a suitable buyer

Pakistan's fiscal deficit will surge to 9% in the ongoing fiscal year, the country's de facto finance minister said on Friday, as its economy reels from the fallout of the coronavirus crisis.

Germany will have to work on another supplementary budget to help the state's social security system cushion the effects of the coronavirus pandemic, Chancellor Angela Merkel's chief budget lawmaker said on Saturday.

The fed funds futures market is pricing in negative U.S. interest rates next year, a scenario the Federal Reserve has said it wants to avoid as many doubt that it would be an effective tool to stimulate growth.

Mexican President Andres Manuel Lopez Obrador said on Friday he aims to present plans next week to reopen the economy, as key sectors like carmaking look to begin business again after over a month of quarantine measures to curb the coronavirus outbreak.

Hackers linked to Iran have targeted staff at U.S. drugmaker Gilead Sciences Inc in recent weeks, according to publicly-available web archives reviewed by Reuters and three cybersecurity researchers, as the company races to deploy a treatment for the COVID-19 virus.

Marketers are in the business of attracting attention. All of our tactics, our strategies, our goals boil down to: Did we get someone’s attention and inspire them to take action?

The key to modern marketing is that we have to earn that attention. There will always be someone on who is louder, funnier, more talented, or just less shameless than your brand is willing to be. The only way to truly capture and sustain someone’s focus is to earn the right to their time. 

How do you earn attention? By providing remarkable experiences. By showing you care about your audience, you know who they are, and that your brand is here to help and to entertain them. 

For our latest Break Free video, we talked to a marketer who is helping marketers offer more memorable experiences. Sruthi Kumar is the Senior Marketing Manager at Sendoso, a platform that coordinates direct mail and gifting campaigns for personalization at scale.

Sruthi and I sat down to talk about experiential marketing in all its forms: Event marketing, direct mail, content and beyond. We also dig deeper into the philosophy of marketing. Should marketers specialize in a certain aspect of marketing, or should we be taking a more holistic approach? Can left-brained content folks and right-brained strategy folks get along… and really, is it that simple of a divide? Sruthi has some inspiring thoughts on all of the above.

Oh, and along the way, Sruthi shares how she built a marketing department from the ground up, taking Sendoso from a small start-up to competing with the big brands.

 [bctt tweet="I think what we’re really trying to do is bridge that online and offline experience. @sruthikkumar" username="toprank"]

Highlights:

1:00: Direct mail plus digital marketing for unforgettable experiences

5:45: Marketing to delight your audience

7:40: Building a marketing department from the ground up

11:05: Tactics for earning attention at marketing events

18:15: Marketing requires creative and analytical thinking 

Josh:

So tell me a little bit about Sendoso. What is it? What do you do?

Sruthi:

We're a sending platform, so we really help our customers reach their customers and prospects in a meaningful way by sending company swag, direct mail, sweets and treats, handwritten notes, the whole nine yards, in order to make really human connections with their prospects and customers.

Josh: 

Do you feel like this going back to a more simpler form of marketing compared to digital marketing? Do you feel like that’s more effective as our world gets more digital?

Sruthi:

So I actually think they go hand in hand. What we're trying to do is really bridge that online and offline experience. So not to say that digital marketing does not work. I'm a marketer. I run our field marketing team, we use digital heavily, but it's just about bringing all the channels together to create that seamless experience for the end user, and that person that you want to book a meeting with or have a signed contract with or whatever else you need from them.

[bctt tweet="It’s about bringing all the channels together to create that seamless experience for the end user, that person who you want to book a meeting with or have a signed contract with. @sruthikkumar" username="toprank"]

We are moving to an ABM approach when we are doing our events, because sometimes you get to large audiences and it's hard to really get in contact with anyone. The beautiful thing about our product is that anyone can use it in any vertical. It's direct mail: If you're selling, you can use it. If you're trying to reach an audience, you can use it. 

We do the double funnel approach at Sendoso. We do have demand gen tactics while we also have ABM tactics as well. 

I had an interview that was my first internship as a marketer. The CMO asked me, ‘Are you analytical? Or are you creative?’ And I was like, ‘I don't know, I feel like I'm a little bit of both.’ 

And she said, ‘You can't be both.’ And I just want to call her now, because you have to be both. I may not be the most analytical person on my team. But I get to work with this marketing ops manager. We built our team together, and she's very analytical. I get to learn from her and understand how would my MOPS person do this. And that's the cool stuff that you get to take with you. 

As a marketer, you should be well rounded — you're a content marketer, but you could put a demand gen campaign together.

Josh:

 We just love this binary of left brain versus right brain. But then you get this idea that oh, well, the creative types are just sitting up there in their beanbag chairs with the lava lamps going, ‘Oh, wouldn't it be cool if we did this?’ And then on the other hand is a bunch of robots who are crunching numbers. For some people, those things are going to overlap into a circle and some are somewhere on the continuum, but you can’t be just one or the other. 

[bctt tweet="People ask, 'Are you analytical or are you creative?' But you have to be both... As a marketer, you should be well rounded: You're a #contentmarketer, but you could put a demand gen campaign together. You're not just writing. @sruthikkumar" username="toprank"]

Sruthi:

With all those marketing activities that we're supposed to do, some people are just doing the check-boxes. That's totally fine, but I think you should bring your personality into it. I think so many of us are so scared. Like having our corporate voice, but I think our personal voice should be in there too. 

I think the only reason why Sendoso did stand out in the early days is because we got to incorporate so many of our early founders’ and members’ own personalities into the brand. And even the way we pitch our product today is by the voices of our sales team and our marketing team, our co-founders and c-suite. So I think it's just about being okay with being yourself and incorporating that into your whole corporate brand.

[bctt tweet="I think the reason Sendoso did stand out in the early days is we got to incorporate so many of our early founders’ own personalities. It's about being okay with being yourself and incorporating that into your corporate brand. @sruthikkumar" username="toprank"]

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel and podcast for more Break Free B2B interviews. Here are a few to whet your appetite:

• Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus
• Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences appeared first on Online Marketing Blog - TopRank®.

There has been no greater disruption to business in the modern era than the COVID-19 pandemic. For many, it seems as though the world has stopped turning. For marketers, it seems as though now is the worst time to try to promote anything.

But as our CEO, Lee Odden, said, “While there will be a period of adjustment, these changes do not mean the work stops. It doesn’t mean companies don’t need information, solutions, support, products and services.”

And he couldn’t be more right. Your audience may even have a greater need now for your solutions or expertise. They’re trying to navigate through this uncertain time, too. And they’re looking for help now more than ever before.

To help you answer those calls for help and know what types of content are successful in times of crisis, I’ve gathered five examples of effective B2B content marketing during the COVID-19 pandemic.

#1 - HealthcareSource

Healthcare workers have always been essential. And with a pandemic afoot, they’ve become the most essential. As a result, hospitals and healthcare providers need to ensure they’re fully staffed, but that’s easier said than done. Declining revenues have led to job cuts. Doctors catching the virus has led to job growth. Hiring for healthcare is undergoing constant fluctuations.

As a proven talent management software for healthcare providers, HealthcareSource saw that they were in a unique position to help. Through a long, thoughtful blog post, loaded with examples from healthcare systems around the world, HealthcareSource created a great resource to help healthcare organizations manage their hiring, onboarding, and talent acquisition strategies. They also created an on-demand webinar with in-depth tactics on how to manage these constant fluctuations in job demand and supply.

#2 - Zoom

Zoom, a favorite video conferencing tool for any organization, has seen their number of daily active users jump from only 10 million to over 200 million in just three months. They’ve grown from hosting business meetings to hosting virtual classes, happy hours among friends, family game nights, and more for hundreds of millions of people. COVID-19 and social distancing have invariably helped grow their user base. However, that comes with its own set of challenges.

They now have to train hundreds of millions of people on how to use Zoom, how to adjust their mic settings, how to ensure their Zoom is secure and private. They’re users needed support, fast. So they created an in-depth COVID-19 resource with every relevant training users could need. But what makes this resource even more helpful is that they segmented it based on use-cases. Need help while working remotely? You have your own section. Need help teaching your class? You have your own section, too. It’s a great example of how tailoring content for each audience segment creates a better experience; help is easier to find and the experience feels more personalized.

[bctt tweet="“Tailoring content for each audience segment creates a better experience.” — Anne Leuman @annieleuman" username="toprank"]

#3 - monday.com*

Lockdown. Quarantine. Social distancing. Between those three mandates, it’s clear to see why the number of people working remotely is reaching unprecedented heights. For monday.com, a work operating system provider, this presented an interesting opportunity. They saw that teams needed help transitioning to a remote work environment with the least amount of friction. They needed help ensuring they had the right technology, process, and structures to make remote work successful. They needed help knowing how to best use monday.com remotely instead of in a physical office.

To ease the remote work transition, monday.com created a new page on their website educating others on how to use their software for remote work. This new page helps existing clients and potential prospects on how monday.com can help ease the challenges of working remotely. They also made the smart decision of adding this page to their main site navigation, making it extremely easy for visitors to access. In addition to this new product page, the team at monday.com also created a custom video and content hub to ensure their users can get answers to all of their questions.

*monday.com is a TopRank Marketing client.

#4 - Slack

Slack was already a popular piece of software for any business, helping streamline team communications and collaboration. With more workers at home, I’m sure businesses — including our own — have become even more reliant on Slack to carry the burden of all text communication between teams. And while they could have taken a page from Zoom or monday.com and created dedicated resources to help train new users or customers who may be relying on Slack a bit more during this time, they didn’t. They saw a different opportunity to help their audience.

During a crisis, the value of information skyrockets. Business leaders want to know; what’s happening to the economy? Will their market be impacted? How is this affecting their workforce? Slack created a report to help answer those questions, especially as it relates to remote workers and the challenges they face. They recognized that key decision makers in their target audience desired more information to help them solve top challenges like transitioning to remote work, improving their employee experience, and more. With this report, they were able to provide those insights, helping their audience optimize how they work together during a pandemic.

#5 - Dropbox

Do you know what distributed work is? I didn’t know what it was, either. And this is where Dropbox’s latest content marketing really shines.

Dropbox saw that while most of the world was focusing on transitioning to remote work, they really needed to focus on distributed work. Organizations sorely needed to be educated on the difference between the two and how they require different strategies. As Dropbox points out, “remote work is a discipline for the individual worker, but distributed work is a discipline for the entire organization.” That’s a very important distinction to make as organizations attempt to navigate social distancing and still get the work done.

Their thought leadership content around distributed work is truly eye-opening. Positioned high up on their blog and given its own content hub, their distributed work content is a must-read for any organization operating remotely during this time. And it all happened because they recognized a key, relevant term that not many were focusing on.

Be Helpful. Be Successful.

The true key to success in B2B content marketing is to always come from a place of empathy. The more you’re able to understand and empathize with your target audience, the more likely you are to surface content opportunities that help them overcome their pain points and challenges. And helping them = success.

That doesn’t change even in times of crisis. In fact, it becomes all the more important. Use the B2B content marketing examples above as a guide when creating your own content and remember to be empathetic to their needs.

If you want to help your audience during this time, learn how to build trust with your audience through authentic content.

The post 5 Examples of Effective B2B Content Marketing in Times of Crisis appeared first on Online Marketing Blog - TopRank®.

B2B marketing is boring, doesn’t feature influencers, and uses only monotonous white papers and lifeless case studies — we’ve all heard these stereotypes, but what is the reality of B2B marketing in 2020?

The traditional image of dull B2B marketing has been turned on its head in recent years, and we wanted to explore 10 top myths and show how the state of B2B marketing has gone from bland to unforgettable.

Let’s dig in and break down the biggest B2B marketing myths, and look at how your brand can benefit from the new era of business marketing.

1 — B2B Marketing Goes From Boring-2-Boringest

The Myth:

The grand-daddy of all B2B marketing myths — dating back nearly to when the term business-to-business was coined — is the notion that it stands for boring-to-boring, with marketing about as exciting as forty shades of dreary gray.

The Myth-Buster:

As we’ll explore throughout this post, the B2B marketing of 2020 has left boring in the dust, replaced with exciting and truly memorable content experiences.

As the B2B marketing landscape continues progressing from its dusty Boring-To-Boring roots, business customers are expecting content and experiences that are increasingly similar to what B2C efforts have long provided.

Today’s B2B customers expect to find all of the relevant information they seek brought to life through an online interface that’s not only easy to search and navigate, but one that’s also chock full of interactive and story-rich user experience features that make interacting an entertaining experience, such as our “Laser Bear.”

Click Here to see the Break Free from Boring B2B Guide in Full Screen Mode

[bctt tweet="“Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product, you can only interest them into buying it.” — David Ogilvy" username="toprank"]

2 — B2B Marketing Doesn’t Use the Cool Social Media Platforms

The Myth:

You won’t find B2B brands actively sharing content and interacting on Instagram, TikTok, Reddit, Pinterest, Twitch, or other fun and fresh social media platforms.

The Myth-Buster:

Fortune 500 firms regularly now have social media presences on fashionable social channels such as Giphy, Snapchat, and even Facebook Horizons — the social media giant’s foray into the virtual reality (VR) world — all gaining new B2B brands at a faster pace than you might imagine.

Our senior content marketing manager Joshua Nite recently took a look at “6 Unconventional Social Channels for B2B Marketing,” showing how B2B brands can gain a competitive edge by adopting unconventional social channels.

Out client Dell Technologies offers a fine example of how B2B brands are embracing nontraditional social channels, with its Dell Technologies Giphy page.

via GIPHY

Despite using social media more than any other demographic, Gen Z is most at home not on traditional mainstream social platforms but increasingly on gaming platforms, according to recent Kantar study data, which showed that 90 percent of the demographic use gaming platforms to serve roles similar to those social media does for some 59 percent of the general population.

To learn more, we’ve also looked at how B2B brands are successfully using various social media platforms:

• 5 Top B2B Brands Mastering Facebook Engagement
• 5 Top B2B Brands Delivering Exemplary Twitter Engagement
• 5 Top B2B Brands Maximizing LinkedIn Engagement
• How 5 B2B Brands Are Using Snapchat and Instagram Stories

[bctt tweet="“B2B marketers should be exploring any channel where their audience is. While it’s easy to feel like the more younger-skewing platforms are optional, we ignore them at our peril.” — Joshua Nite @NiteWrites" username="toprank"]

3 — B2B Marketing Doesn’t Relate to Real People & Their Stories

The Myth:

B2B marketing isn’t about me or my real challenges, and never even attempts to appeal to people like me — instead it just continues to put forth insincere messages targeting people who don’t exist in the real world.

The Myth-Buster:

Telling real stories about actual people has catapulted B2B influencer marketing to the forefront of business marketing success, while B2B marketing in general has also continued to embrace the importance of storytelling.

We’ve set out to tell the intriguing stories of many top B2B marketers in our Break Free B2B video interview series, to date featuring 23 industry professionals such as Amisha Gandhi of client SAP Ariba and Kelvin Gee of client Oracle,  sharing their insights and passions.

Some, such as Eaton’s director of corporate marketing Zari Venhaus have explored the importance of storytelling.

Another benefit of telling the stories of real people in B2B industries is that it lends itself well to the creation of episodic content, as our senior content strategist Nick Nelson explored in “Hungry for More: What B2B Marketers Need to Know About Episodic Content.”

Additional takes on how storytelling benefits B2B marketers are available in our following related articles:

• Once Upon a Time: Storytelling in Today’s B2B Content Marketing Landscape
• Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling
• You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon

[bctt tweet="“The most powerful person in the world is the storyteller.” — Steve Jobs" username="toprank"]

4 — B2B Marketing Never Gets Heard, or If it Does It’s Quickly Ignored and Forgotten

The Myth:

B2B marketing is just wasted effort, since nobody ever really reads it or pays any attention to its boring business-suit-and-briefcase imagery. Who would ever remember a B2B advertising message, anyway?

The Myth-Buster:

Study after study continues to show that real emotion makes us remember digital content and messaging, and smart B2B marketing has grown significantly in its use of the kind of authentic storytelling that people will remember.

The most-shared ads during the last Olympics were all loaded with hard-hitting emotion from brands like Panasonic and Apple, and the Super Bowl perennially features similarly emotion-packed spots from brands like Google and Microsoft.

[bctt tweet="“Stories are just data with a soul.” @BreneBrown" username="toprank"]

5 — B2B Marketing is For Stodgy Old People

The Myth:

B2B marketing is for stodgy old fuddy-duddies, and has no relevance for anyone under 40 or 50.

The Myth-Buster:

B2B marketers freshly out of college are having tremendous impact in today’s professional brand messaging, and are bringing with them their younger takes on B2B marketing, which will increasingly drive the industry.

Thanks in large part to the successful inroads B2B influencer marketing have made for brands looking to reach younger audiences, when an influencer recommends a product, 51 percent of Millennials say they are more likely to try it, according to research data from Valassis and Kantar.

Gen Z and Millennial B2B marketers who have grown up with newer social media platforms are occupying ever-more positions of power all the way up to corporate marketing management — a move that has helped today's B2B marketing look decidedly different from that of even five years ago.

Snapchat recently published a study exploring brand expectations among Gen Z, finding that 82 percent of the demographic want brands to act on customer feedback, while a similar report from Campaign Monitor also found Gen Z's social media platform preferences to differ from those of older generations.

[bctt tweet="“The B2B marketing of 2020 has left boring in the dust, replaced with exciting and truly memorable content experiences.” — Lane R. Ellis @lanerellis" username="toprank"]

6 — B2B Marketing Should Never Include Interactive or Experiential Content

The Myth:

B2B audiences don’t expect or even want interactive or experiential content when it comes to brand messaging — they want only dense black-and-white case studies of at least 200 pages, or white papers filled with serious professional business information.

The Myth-Buster:

B2B audiences have been starved for interactive and experiential content for far too long, and in recent years have come to expect much more B2C-like digital experiences which incorporate truly entertaining, memorable, and interactive elements.

With 98 percent of consumers more likely to make a purchase after an experience (Limelight), and 77 percent having chosen, recommended, or paid more for a brand that delivers a personalized service or experience (Forrester), more B2B marketers have begun to use experiential content.

In 2020 experiential content comes in many forms, with just a few examples being:

• Virtual Reality (VR)
• Augmented Reality (AR)
• Cloud-Based Digital Assets from Ceros and Other Platforms
• Quizzes and Polls
• Interactive Flipbooks and eBooks

Experiential content is also intertwined with both storytelling and customer experience (CX), together becoming an extremely powerful triptych of B2B marketing strategy.

You can take a closer look at the growing field of B2B experiential marketing here:

• What B2B Marketers Need to Know About Experiential Content
• The B2B Marketer’s Journey To Experiential Content at #B2BMX
• Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences
• 31 DIY Marketing Tools To Create Remarkable Experiences
• Top 10 B2B Digital Marketing Trends in 2020

[bctt tweet="“Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message.” — Lane R. Ellis @lanerellis" username="toprank"]

7 — B2B Marketing Doesn’t Have Influencers

The Myth:

Influencers don’t exist in B2B marketing, because they are only for hawking cosmetics and pushing designer clothing lines on Instagram — what relevance could influencers really have in the professional B2B world?

The Myth-Buster:

Influencer marketing in the business world has never been more vibrant and thriving, especially the kind of always-on B2B influencer marketing our CEO Lee Odden has explored in articles including “Always On Influence: Definition and Why B2B Brands Need it to Succeed.”

Influencer marketing will see global brand spending up to $15 billion by 2022 (Business Insider Intelligence), and with more people using social media and spending greater amounts of time doing so, B2B influencers have a bigger audience than ever.

This may explain why influencers are seeing rising engagements with a variety of firms, as even the World Health Organization recently worked with influencers for its latest “Safe Hands Challenge” hand-washing campaign.

B2C and B2B influencer marketing are undoubtedly very different – and ever-evolving – undertakings, as we recently explored in “B2C vs. B2B Influencer Marketing – What’s the Difference?”

[bctt tweet="“The output of B2B influencer collaboration can be in any form that the brand is currently publishing content: text, video, visual, audio, interactive and even VR.” @LeeOdden" username="toprank"]

Learn more about B2B influencer marketing with these insightful looks at how brands are using it to achieve success, and dig in to recent influencer marketing statistics here:

• Four Ways to Optimize the Marketing Performance of a B2B Influencer Program
• 24 Essential B2B Influencer Marketing Statistics
• How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events
• Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps
• 5 Key Traits of the Best B2B Influencers

8 — B2B Marketing is Pointless & Impossible For Brands Than Aren’t Billion-Dollar Firms

The Myth:

B2B marketing is only for billion-dollar mega-corporations looking to attract other massive Fortune 500 firms — and it doesn’t have any relevance for a company with less than 10,000 employees.

The Myth-Buster:

It doesn’t take billion-dollar firms to create priceless B2B marketing efforts. Indeed, some of the most successful and memorable B2B marketing campaigns are coming from small-to-midsize firms, especially those that are using B2B influencer marketing.

Our content strategist Anne Leuman recently took a look at “5 Examples of Effective B2B Content Marketing in Times of Crisis,” featuring several smaller firms including HealthcareSource and our client monday.com, showing how they are putting out timely and helpful marketing messages during the pandemic.

Social media and influencer marketing have helped level the playing field not only among large B2C and B2B firms, but smaller B2B businesses as well.

Being savvy and nimble can propel a business a long way in the B2B marketing world — perhaps even over land and water, as Shakespeare once noted.

[bctt tweet="“Nimble thought can jump both sea and land.” — William Shakespeare" username="toprank"]

9 — B2B Marketing Isn’t Even Well-Suited for Social Media

The Myth:

B2B marketers shouldn’t even use social media, since business audiences don’t use social platforms, or if they do, they’re not there to find serious B2B information.

The Myth-Buster:

Nearly everyone uses social media in 2020, with global active social media users topping the 3.8 billion mark recently, and that includes almost all the business professionals in every B2B industry.

Social media and B2B marketing go hand-in-hand these days, and smart marketers recognize the importance of this intertwined system, and work hard to inform and delight on every social channel where their brand's customers are actively engaging.

[bctt tweet="“It doesn’t take billion-dollar firms to create priceless B2B marketing efforts.” — Lane R. Ellis @lanerellis" username="toprank"]

10 — B2B Marketing’s Only Real Channel is LinkedIn

The Myth:

LinkedIn is the only social media platform B2B marketers ever need to use, because it’s the only one those in B2B industries ever really utilize.

The Myth-Buster:

While it’s true that LinkedIn is the top social media platform for B2B marketers and professionals in general, and still represents the go-to source for business information when it comes to social — and we’re not just saying that because they are a TopRank Marketing client — if you’re limiting your efforts solely to LinkedIn you’re missing out on key industry players who happen to spend the majority of their social media time on other platforms.

As we've shown above, there are a wide array of social media channels B2B marketers are finding vital to their brand efforts. With every Fortune 500 firm now represented on LinkedIn, however, it's a platform that should be included in every B2B marketer's mix.

Soar Beyond B2B Myths With Powerful Marketing Tactics

Now that we've made an effort to dispel these 10 common B2B marketing myths, we hope that you'll be better able to power your next marketing campaign using the tactics we've looked at, and create B2B content that inspires and enchants while also providing best-answer solutions.

The post B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing appeared first on Online Marketing Blog - TopRank®.

While their importance pales in comparison to many other things taken away by our society’s ongoing lockdown, I do find myself missing sports. Going without them during a difficult time causes me to appreciate the comfortable routine and reliable distraction they provide all the more.

Those who know me will not be surprised to learn that I’m longing for baseball especially — everything from strikeouts and singles to slides and steals. But there is no part of the game I miss more than home runs.

Home runs are among the most satisfying individual achievements in sports. When a batter goes deep, he takes care of everything, going from home plate to home plate and putting a run — or more — on the board single-handedly. It is the literal representation of “covering all your bases.”

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With baseball and many other cherished forms of entertainment amiss, content marketers can help fill the void by focusing on experiential content, which is characterized by its ability to pull in a user through immersive, interactive, impactful elements. These kinds of deeper digital experiences are also more valuable from an engagement and awareness standpoint, at a time where in-person events are off the table.

“Because people are figuring out how to thrive in an almost entirely online world, their expectations towards a brand's digital experience [are] also changing. It's no longer about clicks, downloads, and impressions,” writes Diginomica’s Barb Mosher Zinck in recapping Mark Bornstein’s chat from the Discover Martech Virtual Event last month. “It's about engagement. It's about experiential marketing.”

With this context in mind, how can marketers hit a home run with experiential content, covering all the bases for both their audience and their business?

Covering Every Base with Experiential Content

Reflecting the baseball diamond, I see four key aspects of knocking it out of the park with experiential content, at a time where doing so might be especially beneficial for marketers.

Base 1: Entertaining and Effective

The proverbial square one (or first base, in this case) is that experiential content needs to be compelling and engaging. If you aren’t getting someone’s attention and piquing their interest quickly with the content, you’re out before you’ve left the batter’s box.

Technology is always offering new ways to increase the allure of experiential content, including tools like virtual reality, augmented reality, feature integration, and interactive functionality. Small touches like the animations and clickable elements in TopRank Marketing’s Break Free of Boring B2B infographic, for example, can go a long way. The more you bring the user into the experience and make them feel like part of the story, the more successful your content will be.

It’s not just about the entertainment factor. That second word — effective — is equally important, if not more so. Your content should effect the person consuming it, be it emotionally or attitudinally. Ideally, the person consuming this experience will feel something, and come away thinking differently about its subject.

Once you accomplish this, you’re rounding first base and heading into second.

[bctt tweet="“If you aren’t getting someone’s attention and piquing their interest quickly with the content, you’re out before you’ve left the batter’s box.” @NickNelsonMN" username="toprank"]

Base 2: Educational and Informative

Most marketing content is designed to inform in some way, satisfying the curiosities of its audience while intertwining a distinct point of view. The experiential dynamic is particularly valuable for this purpose. As the old saying goes: “Show me and I’ll forget. Teach me and I may remember. Involve me and I’ll learn.”

AT&T is one example of a company that’s using emerging experiential technologies for employee training purposes, taking advantage of the heightened ability to make information stick. As you plan a content marketing initiative, think not just about ways to entertain your audience, but also ways to memorably imprint the messages and revelations you want them to take away.

By this point, you’re already halfway home.

Base 3: Collaborative and Orchestrated

Hey, there’s nothing wrong with a solo home run. But the feat is far more exciting when there are runners on base to drive in. Teamwork comes into play in multiple ways when it comes to maximizing the value of experiential content.

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First and foremost, your efforts should be strategically orchestrated throughout the organization. While marketing drives the bus, plenty of others ought to be riding along. By nature, experiential content is intended to address a nonlinear customer journey in which B2B buyers average 17 meaningful interactions on the way to completing a purchase (per SiriusDecisions). How do all those interactions come together around your experience in a consistent, unified, personalized way? How will you ensure that every customer-facing function is aligned?

Secondly, there is the importance of collaboration within the marketing department itself. Generally speaking, a great piece of experiential content is shaped by many different talents and skills: writers and strategists shaping the content, designers and artists bringing it to life visually, search and social specialists making it easily discoverable, etc.

And finally, there is the influencer aspect. While not always a fit, influencers can usually power up experiential content in profound ways:

• Adding unique insight and perspective from their expert point of view
• Bringing built-in credibility and trust with their own established audiences
• Amplifying promotion of the content through their own networks

One example of interactive influencer content in action can be found in the self-guided experience around AI and finance that TopRank Marketing put together with Prophix. The asset beat engagement benchmarks by 642%.

[bctt tweet="“Great experiential content is shaped by many different talents: writers and strategists shaping the content, designers and artists bringing it to life visually, search and social specialists making it easily discoverable.” @NickNelsonMN" username="toprank"]

Bringing It Home: Impactful for the Business

The three components above all focus on making experiential content valuable to the audience. This is a worthy point of emphasis, since strengthening relationships and building trust are essential objectives for modern brands, especially in our current climate.

But of course, investing the time and resources into creating a high-caliber content experience also needs to be justified by bottom-line business impact. The good news is that bringing users into the experience lends itself to driving action; for example, statistics show that interactive content generates twice the conversions of passive content.

At all comes back to the overarching strategy. What specific business results are you hoping to achieve? How will you facilitate them in a user-friendly way that nurtures trust and builds momentum in the customer journey? Which other tactics will support these goals?

It’s important to think about setting up positive outcomes beyond the direct conversion. A person interacting with your content may not be inclined to fill out a form at that moment, but if they remember the experience, and the way it altered their thinking, and it brings them into your marketing funnel weeks or months later, that’s a win. This reinforces the value of getting it right with items one and two on this list — effect and educate.

Make Your Experiential Content Campaign a Round-Tripper

We may not have sports, but we still have sports metaphors. I’ll keep seeing to that. And the home run serves as a perfectly fitting allegory for experiential content, which can produce so much value for a brand on its own, with one swing of the proverbial bat.

When you combine immersive entertainment with memorable learnings, collaborative clout, and measurable business impact, you’ve got yourself a marketing moonshot. All that’s left at that point is the bat flip.

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For more practical tips and guidance on this subject, I encourage you to check out Joshua Nite’s recap of the B2B Marketer’s Journey To Experiential Content presentation from B2B Marketing Exchange in February.

The post How to Hit a Marketing Home Run with Experiential Content appeared first on Online Marketing Blog - TopRank®.

A campaign in Mexico City to get residents to wear face masks is now reinforced with a new secret weapon: clowns. They're telling metro riders, 'Wear a face mask -- don't be a clown!' as they spray riders' hands with disinfectant. Gavino Garay has more.

A campaign in Mexico City to get residents to wear face masks is now reinforced with a new secret weapon: clowns. They're telling metro riders, 'Wear a face mask -- don't be a clown!' as they spray riders' hands with disinfectant. Gavino Garay has more.

Sources tell Reuters the White House will soon propose an international agreement governing mining and commerce on the moon, aiming to attract like-minded space-faring countries to update a 1967 agreement on space law.

It's only 'Rock and Roll,' but one of the world's preeminent museums likes it; New York's Metropolitan Museum of Art will display instruments from Chuck Berry, The Rolling Stones, Kurt Cobain, Lady Gaga and more until October 1. Rough Cut. (No Reporter Narration.)

An in-depth study of Leonardo da Vinci's earliest-known drawing has proved definitively that the great Renaissance artist was in fact comfortable working with either hand. Dan Fastenberg reports.

The Lucky Devil Lounge in Portland, Oregon has found an unusual way to stay afloat in uncertain times - home food delivery courtesy of its exotic dancers.

U.S. coronavirus task force coordinator Dr. Deborah Birx is best-known for her calm, authoritative briefings at the daily White House press conferences. But she has also become a pop culture phenomenon for her scarves.

Ryanair Group CEO Michael O’Leary sits down with Reuters Tim Hepher to discuss challenges including industry-wide consolidation, environmental taxes, Brexit, the grounding of the Boeing 737 MAX and his 5-year, 100 million euro bonus package. Watch here the full event.

Former British Primer Minister Tony Blair cast doubt on that timetable for Brexit negotiations and said there was still a risk that Britain could exit the EU in a year's time without having struck a deal with its biggest trading partner.

Officials in India's capital imposed a special tax of 70% on retail liquor purchases from Tuesday, to deter large gatherings at stores as authorities ease a six-week lockdown imposed to slow the spread of the coronavirus.

One of Bangladesh's largest drugmakers, Beximco Pharmaceuticals, will start production this month of the experimental antiviral drug remdesivir, which has shown promise in fighting the new coronavirus, a senior company executive said on Tuesday.

Pakistan's cabinet has declined to include a religious sect that rights group says suffers widespread persecution in a newly formed commission for minorities, after opposition from conservatives in the government, officials said on Thursday.

More than a third of confirmed coronavirus cases in the Afghan capital have been among doctors and other healthcare staff, two senior health officials said on Thursday, in a sign that the war-torn country is struggling to deal with the pandemic.

Scientists have solved a lingering mystery about koala behavior. A new study describes the animal's drinking habit in the wild for the first time.

Sorry. A short dip in carbon emissions won’t save the planet after all. Things may even get worse, say the experts.

Neiman Marcus Group filed for bankruptcy protection on Thursday, marking one of the highest-profile collapses yet among retailers forced to temporarily close stores in response to the COVID-19 pandemic. Freddie Joyner has more.

Gerson Monje holds up his cellphone to proudly show off his online sex shop. A red banner reading "sold out!" is plastered across half of the products.

A campaign in Mexico City to get residents to wear face masks is now reinforced with a new secret weapon: clowns. They're telling metro riders, 'Wear a face mask -- don't be a clown!' as they spray riders' hands with disinfectant. Gavino Garay has more.

Author Stephenie Meyer thrilled fans of her best-selling "Twilight" novels by announcing she will release a prequel - but what can we expect from the new book?

When the nightclub in which she touted for business in southern Chile was shut down by the authorities as the new coronavirus spread, sex worker Camila Hormazabal was left without access to her sole source of income.

Samantha Salinas never planned to give birth during a global pandemic, but Mother's Day 2020 may be when her baby finally arrives.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Villagers placed the bodies of three victims of a deadly gas leak from an LG Polymers plant in Andhra Pradesh at the gates of the site on Saturday, and demanded the factory be shut down immediately and its top management arrested.

गैजेट डेस्क. टेक कंपनी रियलमी ने मंगलवार को अपने लेटेस्ट स्मार्टफोन रियलमी X2 को लॉन्च किया। कंपनी ने इसकी तीन वर्जन लॉन्च किए हैं। इसके शुरुआती कीमत 16,999 रुपए से 19,999 रुपए तक है। पर्ल व्हाइट और पर्ल ब्लू के बाद कंपनी ने इसमें नया पर्ल ग्रीन कलर जोड़ा है, जो फोन को प्रीमियम फील देता है। फोटोग्राफी के लिए फोन में चार रियर कैमरे हैं, जिसमें कई सारे लेटेस्ट फीचर्स का सपोर्ट मिल जाता है। फोन में क्वालकॉम स्नैपड्रैगन 730G प्रोसेसर है, जिसे खासतौर से गेमिंग के लिए बनाया गया है। सबसे खास बात फोन में 4000 एमएएच बैटरी है, यह फास्ट चार्जिंग तकनीक को सपोर्ट करती है। तो आइए करते हैं इसकी अनबॉक्सिंग और बात करते हैं इसके अन्य खास फीचर्स के बारे में...

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ऑटो डेस्क. मारुति सुजुकी ने एंट्री लेवल हैचबैक अल्टो 800 का नया VXI+ वैरिएंट लॉन्च कर दिया है। इसकी एक्स शोरूम कीमत 3.80 लाख रुपए है। इसे VXI के अपग्रेड वर्जन के तौर पर बाजार में उतारा गया है। इसमें कई नए एंटरटेनमेंट और सेफ्टी अपडेट्स देखने को मिलेंगे। नए वर्जन की सबसे बड़ी खासियत है इसमें मिलने वाला नया स्मार्टप्ले स्टूडियो इंफोटेनमेंट सिस्टम है और डुअल टोन इंटीरियर। इसमें 7 इंच का टचस्क्रीन डिस्प्ले मिलेगा, जो कंपनी की ही सुजुकी एस-प्रेसो और वैगन-आर में मिलता है। सुजुकी अल्टो 800 का मुकाबला 800 सीसी कैटेगरी की अन्य हैचबैक जैसे डटसन रेडी-गो और क्विड जैसी कारों से है।

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गैजेट डेस्क. एलजी ने भारतीय बाजार में अपने डुअल डिस्प्ले वाले स्मार्टफोन एलजी G8X ThinQ को लॉन्च कर दिया है। भारत में इसकी कीमत 49,999 रुपए है। यह स्मार्टफोन डुअल स्क्रीन एक्सेसरीज के साथ आता है, जिससे दूसरी स्क्रीन को डिवाइस के साथ जोड़ा जा सकता है और सुविधानुसार अलग भी किया जा सकता है। यह ऑरोरा ब्लैक कलर ऑप्शन में अवेलेबल है।

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गैजेट डेस्क. चीनी कंपनी ऑनर ने सोमवार को भारतीय बाजार में पॉप-अप सेल्फी कैमरे वाला ऑनर 9X स्मार्टफोन लॉन्च किया। कंपनी ने इसके 4 जीबी और 6 जीबी रैम वाले दो वैरिएंट बाजार में उतारे हैं। इसकी शुरुआती कीमत 13,999 रुपए है। फोन में ट्रिपल रियर कैमरा सेटअप है जिसमें 48 मेगापिक्सल का प्राइमरी सेंसर मिलेगा जबकि सेल्फी के लिए 16 मेगापिक्सल का पॉप-अप कैमरा दिया है।

इवेंट में कंपनी ने अपनी मैजिक वॉच 2 स्मार्टवॉच भी लॉन्च की जिसकी शुरुआती कीमत 11,999 रुपए है। इसी के साथ ऑनर ने फिटनेस बैंड 5i समेत ब्लूटूथ ईयरफोन भी लॉन्च किए। ईयरफोन को छोड़कर सभी प्रोडक्ट की बिक्री 19 जनवरी से शुरू होगी।

यदि आप 15 हजार रुपए के आसपास की रेंज में सबसे अच्छा स्मार्टफोन खरीदना चाहते हैं, तो आपके पास कई विकल्प मौजूद हैं। इन दिनों कई स्मार्टफोन कंपनियों ने मिड-रेंज सेगमेंट में कई लेटेस्ट फोन उतारे हैं। स्पेसिफिकेशंस को देखें तो हर फोन की अपनी खूबियां हैं और कमियां भी। ऐसे में आप खुद तुलना कर पता लगा सकते हैं कि आपको अपनी जरूरत के आधार पर कौन—सा फोन चुनना चाहिए। यहां हम आपकी सुविधा के लिए Honor 9X, Redmi Note 8 Pro और Samsung Galaxy M30s की तुलना कर रहे हैं, जो कि मिड—रेंज में बहुत ही बढ़िया स्मार्टफोन्स हैं। जानते हैं इनमें कौन-सा फोन आपकी जरूरतों के अनुसार बेहतर विकल्प साबित हो सकता है—

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: कीमत
जहां Redmi Note 8 Pro 17 अक्टूबर, 2019 तथा Samsung Galaxy M30s 9 नवंबर, 2019 को भारतीय बाजार में लॉन्च हुए, वहीं Honor 9X हाल ही 14 जनवरी, 2020 को भारतीय मार्केट में लॉन्च हुआ है। कीमत में तुलना करें तो HONOR 9X के शुरुआती 4GB रैम मॉडल की कीमत 13,999 रुपए है। वहीं Redmi Note 8 Pro 14,999 रुपए तथा Samsung Galaxy M30s 13,999 रुपए की शुरुआती कीमत के साथ बाजार में उपलब्ध है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: डिजाइन और डिस्प्ले
HONOR 9X में 3डी कर्व्ड प्लास्टिक डिजाइन है, जिसमें ग्लॉस टेक्सचर और राउंडेड एजेज हैं। सफायर ब्लू वेरियंट में लाइट के संपर्क में एक्स पैटर्न बहुत ही खूबसूरती के साथ नजर आता है। वहीं Redmi Note 8 Pro में ग्लास फिनिश तथा Samsung Galaxy M30s में प्लास्टिक फिनिश डिजाइन दिया गया है। HONOR 9X में 6.59-इंच का पॉप—अप डिस्प्ले है। जी हां, आपने सही पढ़ा! इतनी कम कीमत पर पहली बार आपको फ्रंट पॉप—अप कैमरा Honor 9X के साथ मिल रहा है। वहीं, Redmi Note 8 Pro में 6.53 इंच का ड्र्यू—ड्रॉप डिस्प्ले दिया गया है और Samsung Galaxy M30s में 6.4 इंच का यू ड्रॉप डिस्प्ले है। तीनों ही फोन्स में आपको 91 प्रतिशत या उससे अधिक का स्क्रीन टु बॉडी रेशियो मिलता है। इसके अलावा इन तीनो ही फोन्स में आपको पीछे की ओर फिंगरप्रिंट स्कैनर दिए गए हैं।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: परफॉरमेंस
परफॉरमेंस के मामले में HONOR 9X किरिन 710 प्रोसेसर और ओक्टाकोर सीपीयू के साथ दिया जा रहा है। इसमें 4GB/6GB रैम और 128GB स्टोरेज दी गई हैं, जो इसे फास्ट फोन बनाते हैं।
Redmi Note 8 Pro हेलियो G90T और Samsung Galaxy M30s एग्जाइनॉस 9611 प्रोसेसर पर रन करते हैं। HONOR का दावा है कि उसका होमग्रोन किरिन 710 प्रोसेसर स्मार्टफोन्स में फास्ट परफॉर्मेन्स की सभी जरूरतों को पूरा करता है और इसीलिए गेमर्स का फेवरेट है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: कैमरा
HONOR 9X में 16MP का AI pop-up कैमरा दिया गया है, जो सॉफ्ट लाइट, बटरफ्लाइ लाइट, स्कैटर्ड लाइट, स्टेज लाइट जैसे आठ अलग—अलग मोड्स पर बखूबी काम करता है। इसमें इंटेलिजेंट फॉल डिटेक्शन, डाउनलोड प्रेशर प्रोटेक्शन और डस्ट तथा स्प्लैश प्रोटेक्टशन भी दिया गया है। यानी फोन के गिरने पर आपका कैमरा बचा रहता है और दबाव, धूल व पानी के छींटों का भी कैमरे पर ज्यादा असर नहीं होता। इसके अलावा HONOR 9X में AI-इनेबल्ड ट्रिपल रियर कैमरा सेटअप भी दिया गया हैं। इसमें 48MP प्राइमरी लेंस, 8MP सुपर वाइड लेंस और 2MP डेप्थ सेंसर दिया गया हैं। इसके एआइ फीचर से यह 22 अलग—अलग श्रेणियों के 500 से अधिक परिदृश्यों की सही पहचान कर सकता है।

Redmi Note 8 Pro में 20MP का ड्र्यू—ड्रॉप फ्रंट कैमरा दिया गया है, वहीं 64(GM1)+8+2+2MP का रेअर कैमरा सैटअप है। इसी तरह Samsung Galaxy M30s में भी ट्रिपल रियर कैमरा सेटअप मौजूद हैं। इसमें 48MP प्राइमरी लेंस, 8MP अल्ट्रा-वाइड लेंस और 5MP डेप्थ सेंसर दिया गया है। इसका फ्रंट या सेल्फी कैमरा 16MP का है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: जरूरत के अनुसार फैसला
अगर आप एक बढ़िया कैमरा और परफॉर्मेंस वाला स्टाइलिश फोन तलाश रहे हैं तो HONOR 9X से अच्छा फोन इस प्राइस रेंज में नहीं मिलेगा। HONOR 9X में आपको फ्रंट कैमरा 16MP का मिलेगा, जो पॉप—अप के साथ हर किसी को अपना दीवाना बना लेगा। जबकि आपको Redmi Note 8 Pro और Samsung Galaxy M30s में पॉप अप कैमरा नहीं मिलेंगे। इसके अलावा Honor 9X का 6.59 इंच का डिस्प्ले साइज भी बाकी दो फोन से ज्यादा है। इसके अलावा आपको रोम या स्टोरेज स्पेस भी HONOR 9X में 128 जीबी की मिलेगी। जबकि Redmi Note 8 Pro और Samsung Galaxy M30s के शुरुआती फोन्स में यह 64 जीबी ही है।
Honor 9X का किरिन 710 प्रोसेसर Redmi Note 8 Pro के हेलियो G90T और Samsung Galaxy M30s के एक्जाइनॉस 9611 प्रोसेसर से परफॉर्मेंस के मामले में बेहतर है। किरिन 710 प्रोसेसर के साथ HONOR 9X में गेमिंग का अनुभव भी इन दोनो ही फोन्स से बेहतर है।

डालते हैं एक नजर, तीनों फोन्स के तुलनात्मक आंकड़ों पर—

गैजेट डेस्क. ऑडियो इक्विपमेंट बनाने वाली कंपनी नॉइस ने भारतीय बाजार में अपने ट्रूली वायरलेस ईयरफोन नॉइस शॉट्स XO लॉन्च किए हैं। ईयरफोन की कीमत 5,499 रुपए है यह कंपनी के अब तक के सबसे एडवांस्ड ट्रू वायरलेस हेडफोन है। इसमें चार्जिंग में कई बदलाव किए गए हैं।

नए चार्जिंग केस को राउंड शेप में डिजाइन किया गया है जो मैटेलिक व्हाइट, रोज गोल्ड और स्पेस ग्रे जैसे तीन कलर ऑप्शन में अवेलेबल है। इसकी बिक्री शुरू हो चुकी है। इन्हें अमेजन, फ्लिपकार्ट, कंपनी की ऑफिशियल वेबसाइट और ऑनलाइन स्टोर समेत चुनिंदा ऑफलाइन रिटेल स्टोर्स से खरीदा जा सकेगा।

ऑटो डेस्क. ग्लोबल एनकैप क्रैश टेस्ट में महिंद्रा की पॉपुलर सब-कॉम्पैक्ट एसयूवी XUV300 ने 5-स्टार रेटिंग दी गई। यह तीसरी भारतीय कार है जो एडल्ट ऑक्यूपेंट प्रोटेक्शन में पूरे 5-स्टार रेटिंग हासिल करने में कामयाब रही, हालांकि चाइल्ड ऑक्यूपेंट प्रोटेक्शन में इसे 4-स्टार रेटिंग मिली है। कारों और उसमें बैठे पैसेंजर्स की सुरक्षा परखने के लिए होने वाले ग्लोबल एनकैप क्रैश टेस्ट में टाटा नेक्सन और टाटा अल्ट्रोज को भी 5-स्टार रेटिंग मिल चुकी है। इसे टेस्ट के दौरान एडल्ट ऑक्यूपेंट प्रोटेक्शन के लिए 17 में से 16.42 प्वाइंट जबकि चाइल्ड ऑक्यूपेंट प्रोटेक्शन में 49 में से 37.44 प्वाइंट मिले हैं। क्रैश टेस्ट में इतना स्कोर करने वाली यह दुनिया की पहली भारतीय कार बन चुकी है।

ऑटो डेस्क. बेंगलुरु बेस्ड स्टार्टअप कंपनी एथर ने भारतीय बाजार में नई इलेक्ट्रिक स्कूटर एथर 450X को लॉन्च कर दिया है। इसकी कीमत 99 हजार रुपए है। यह दो वर्जन- एथर 450X प्लस और एथर 450X प्रो में उपलब्ध हैं। इसमें 75 किमी से 85 किमी. तक की रेंज मिलेगी। कंपनी नेसब्सक्रिप्शन मॉडल भी पेश किया है। जिसमें 1699 रुपए से 1999 रुपए तक की मासिक किश्त देकर इसे घर लाया जा सकेगा।यह मैट ग्रे और मिंट ग्रीन कलर में अवेलेबल है। कंपनी ने इसकी बुकिंग्स लेना शुरू कर दिया है, इसकी डिलीवरी जुलाई 2020 में शुरू होगी।

एथर 450X की कीमत, सब्सक्रिप्शन प्लान डिटेल

• भारत में 450X की एक्स शोरूम कीमत 99 हजार रुपए है, हालांकि दिल्ली में इलेक्ट्रिक व्हीकल पर मिलने वाली सब्सिडी की वजह से वहां इसकी एक्स शोरूम कीमत 85 हजार रुपए होगी।
• कुल लागत की बात करें तो, एथर 450X प्लस की कीमत 1.49 लाख रुपए (दिल्ली में 1.35 लाख रुपए) जबकि एथर 450X प्रो की कीमत 1.59 लाख रुपए (दिल्ली में 1.45 लाख रुपए) है।
• सब्सक्रिप्शन मॉडल के तहतएथर 450X प्लस की1699 रुपए और एथर 450X प्रो की 1999 रुपए मासिक किश्त रखी गई है।