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Market research firm Nielsen revised its outlook for the growth of the FMCG segment, downgrading it from 9-10% to 5-6% for this year as a consequence of Covid-19 outbreak.

The lockdown has seen people exhausting their stock of liquor, cigarettes and other sin goods.

Over the past few weeks, chief executives of Unilever, Mondelez, Hershey's Procter & Gamble, Coca-Cola and Kimberly Clark have said India’s Covid-19 lockdown protocols had led to severe supply chain disruptions and labour shortages, hurting business in the key market.

The maker of Dettol and Lizol disinfectant reported best ever global sales growth for the March 2020 quarter as customers stocked up on hygiene products amidst the COVID-19 pandemic, with like for like growth up 13%, higher market share and strong growth in e-commerce.

Maruti Suzuki S-Cross facelift was showcased at the Auto Expo 2020. The company has phased out the diesel engine and replaced it with the 1.5-litre, K-Series, BS6-compliant, petrol engine, much like the XL6, Ertiga and the facelift Brezza. Earlier, S-Cross was only available in diesel option with a manual gearbox.

The Tamil Nadu government on Saturday relaxed certain lockdown measures in non-containment areas across the state, including permission to do takeaway services at teashops. This will come into effect on May 11. All private establishments can function with 33% strength between 10.30am and 6pm in Greater Chennai Police limits and 10am and 7pm in the rest of the state.

A two-week course of an antiviral therapy, started within 7 days of experiencing Covid-19 symptoms, may improve clinical recovery of patients and reduce their hospital stay duration, according to the first randomised trial of this triple drug combination. The treatment combination, according to the scientists, also appeared safe and well tolerated by patients.

With social media engagement hovering below 0.1%, networks showing more ads than ever, and organic social visibility in a continuous decline, social media does not seem like the lucrative marketing channel it once was.

However, user bases are growing, customers are using social to interact with brands, and most importantly, social is having an impact on purchasing decisions.

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Looking to get maximize your use of Instagram for business?

With a billion users and counting, and with more business options on the way, it makes sense to give Instagram more consideration in your process, and how it can potentially help you connect with your target audience.

To help with this, the team from TechWyse have put together this new infographic overview of Instagram business profiles and ad options, with a range of stats and insights to help you make best use of each.

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Smith had a Twitter meltdown this morning in response to some relatively gentle and polite criticism from me. Smith is a perfectly respectable journalist in his day job — a purveyor of tediously predictable received opinion, to be sure, but there is room for all kinds. Online, he is transformed through the emotional alchemy of Twitter into a deranged, masturbatory, feces-flinging rage monkey straight from Hell’s own zoo. He is, amusingly enough, so enraged that he cannot even get straight what he himself has written.

I hope readers will forgive the brief point-by-point here. I promise it adds up to something.

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Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it is not going away - in fact, is becoming more embedded into more societal elements, making it an essential connective tool.

So how significant is social media in 2019?

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Once you have decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on.

This used to be relatively easy - you started a Facebook Page, set-up a Twitter profile, and then added others over time. But now, things have changed. Instagram is a much bigger consideration, Facebook's dwindling organic reach means it may be less of a priority, Twitters algorithm changes the equation, and LinkedIn's seeing more traffic. Pinterest, too, is on the rise, while if you're going to create video content, then YouTube definitely should be on your radar.

But you can not be active on all of them all the time - so which platforms are right for your business and marketing efforts?

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Did you know that you can subscribe to any Instagram user using RSS directly using any RSS feed reader?

Instagram happens mostly on mobile devices where users subscribe to users, post new media to their own accounts, and use other functionality to interact with other users or content on the site.

While there is an Instagram website as well for browsing user posts and tags, voting and downloading activity, it is fair to say that most user activity happens on mobile devices.

Some users may like the idea of subscribing to Instagram users using RSS. While that is good only for public posts that these users make on Instagram, it is a great way of keeping an eye on new posts of any number of users.

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Wish you could follow a couple of Twitter or Instagram users, without setting up an account? Create an RSS feed for them.

RSS Hub is an open source project that creates RSS feeds from a wide variety of websites, including social media pages. You can install this on your own server, but it’s not necessary for most users.

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In India Social media platforms like Facebook, Twitter and WhatsApp have agreed to follow the "voluntary code of ethics" in all future elections, including the upcoming Maharashtra and Haryana assembly polls, the Election Commission said on Thursday.

The code, which was derived to act against paid advertisements that violate norms set by the Election Commission, came into force on March 20 in the last Lok Sabha polls.

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Halloween is coming, and that means that brands are looking at ways they can tap into the rising Halloween conversation, and maximize their exposure by latching onto trending hashtags.

And this week, Twitter has provided some notes to help you maximize your Halloween tie-ins on the platform - and within them, there are a couple of hidden gems of information, which likely apply to your tweet strategy beyond the event itself.

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A sound, effective strategy involves these four steps.

A whopping 3.2 billion people, or 42% of the world's population, uses social media. On average, people spend over two hours of their day messaging and surfing social media networks.

After having a positive experience with a brand on social media, 71% of people will often recommend the brand to their friends and family. On top of that, 49% of people are taking their cues on what to buy from social media influencers.

Based on these statistics, it's crucial for businesses to have a solid social media marketing strategy in place. Unfortunately, many business owners have no idea how to handle social media marketing.

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Influencer marketing is on the rise, with every other marketer now trying to leverage the option to advantage.

But it is not always easy to find the right influencers of relevance to your brand - and even when you do find the good ones, it is another thing altogether to get them to work for you.

Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with.

For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that is when you make that crucial first impression.

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Wish you could follow a couple of Twitter or Instagram users, without setting up an account? Create an RSS feed for them.

RSS Hub is an open source project that creates RSS feeds from a wide variety of websites, including social media pages. You can install this on your own server, but it’s not necessary for most users.

complete article

The method of getting your podcast out to the world might not be the way you think.

Unlike most popular forms of online content, podcasts utilize a form of forbidden arcane knowledge; an ancient method of internet distribution discussed in hushed tones and under furtive glances as really simple syndication or RSS for short.

Learning how to make your own podcast-only RSS feed is a crucial element for any successful show.

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Believe it or not, 80 percent of internet users globally have at least one social media account. In total, social media users exceeded 3.4 billion people in 2019. Business owners and marketers know that these platforms are vital for the success of their business. Due to their desire to improve, brand managers are continually looking for ways to connect with their audience and keep them invested in the company.

4 Social Media Marketing Tricks You Need to Know in 2020

Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to endorse their products?


How This Social Media Agency Is Revolutionizing The Influencer Marketing Landscape

If you are a hard-core Slack user, you might find yourself spending more time within the confines of that collaboration tool than any other. If that's the case, why not get your news there as well? Sound like something you might want or need? If so, it is a good thing Slack allows the addition of RSS feeds.

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Apple has announced that Shortcuts, a powerful automation app for the iPhone and iPad, will come pre-installed on iOS devices starting this fall. This is great news because it is an incredibly handy app — based on Workflow which Apple acquired in 2017 — that lets you combine multiple actions to perform a specific task.

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The method of getting your podcast out to the world might not be the way you think.

Unlike most popular forms of online content, podcasts utilize a form of forbidden arcane knowledge; an ancient method of internet distribution discussed in hushed tones and under furtive glances as really simple syndication or RSS for short.

Learning how to make your own podcast-only RSS feed is a crucial element for any successful show. Feel free to jump to a section of your choosing if you’re looking for something in particular:

What is a podcast-only RSS feed?
Why you need a podcast-only RSS feed
How to craft a podcast-only RSS feed
How to switch to a podcast-only RSS feed

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