Owning your own company can be a dream from making your own hours and choosing your own staff, to even doing something you love. However, owning a small business can also be really exhausting, difficult, and time consuming. If you are still looking into self-employment, doing your research first will help. However, if you already own a small business, your next task might be determining how you can save time and money on that business. There are many easy ways for small business owners to save time, including choosing the appropriate staff, picking deadlines, and using programs that are designed to help business owners save time, like Zirtual assistant. Many of the tools that save time also save money, and Zirtual’s assistants are a great example of this. Read on to learn five ways you can save money for your small business, and hopefully, save some time too.

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After years of courting the nations biggest advertisers, Facebook is going after the 99%.

That figure represents the long tail of advertisers; the plumbers and dentists, restaurants and political candidates, app developers and direct-response advertisers. These small and mid-sized businesses do not have Facebook account reps and are left to figure out Facebook advertising for themselves.

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But Pubsoft Director of Marketing Heather Wied says small businesses should not spread themselves thin trying to master every social network under the sun. Pubsoft, which helps businesses publish online content, integrates social networking to help customers spread the word about their businesses.

The best social network for you is dependent on your target market, says Wied.

To maximize your time on social media – without losing your mind – check out Wieds three best tips:

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If your business has only a few employees, you may think you are too small to offer a 401k plan. But even entrepreneurs have to retire someday, and there's no time like the present to start planning for the future.

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Small business owners know that rapidly changing technologies offer great potential for profit. But with countless technology offerings and few clear ways to weed out gems from the fads, it is easy to get overwhelmed.

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Keeping the books is one of the more challenging aspects of running a company. It is also one of the most important. Accounting errors can be damaging even fatal to businesses, but mistakes are surprisingly common. Here is how to avoid five of the most common accounting mistakes that plague small businesses.

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Years of experience helping small businesses develop and market engaging brands have taught me some valuable lessons about which strategies are most successful.

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Most of us are not that talented. We could use a little white space in our lives that we can fill with new ideas.

Lets talk about the 15 ways you could carve out more time to think, ideas suggested to me by some of the most successful entrepreneurs I know.

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The Small Business Administration or SBA is celebrating its 50th Anniversary!

But there are some smart things that small business owners should consider doing now. Here’s my top 3 tips:

1.  Access Capital Now
2.  Engage Rather Than Employ
3.  Have a Lean Start-Up

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Small businesses need to consider their tech purchases just as carefully as enterprises do. A single doctor medical practice must comply with the same stringent patient-privacy regulations as the largest hospital. Run a two-person bakery or a small auto repair shop? In addition to tending to bread and brakes, you still need a solution for managing your finances and customer information, just like a major retail chain does. Moonlight as a club DJ? You need to know the best tech for storing your jams, and what service will help you quickly recover your data if your storage hardware gets hosed, just like a Fortune 500 company does.

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The latest neuroscience suggests you can literally edit your memory. Here is what this big breakthrough means for you.

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Like anything in life, being an entrepreneur has its ups and downs, it has good and bad points. I happen to think the good far outweighs the bad, but not a few people disagree or learn about the bad the hard way.

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Facebook is on a mission to get Americas 25 million small businesses -- from plumbers to pizza parlors to boutiques -- to actively invest in Facebook ads. Modeling its efforts on how it is already courting big brands -- the Cokes, GEs, and Toyotas of the world -- Facebook aims to teach small businesses how to promote their products and services on its platform.

However, this plan could backfire if Facebook does not do one thing first: Teach small businesses how to define and develop their brand. This is true for small businesses as well as for large businesses, and it presents both an opportunity and a risk for Facebook.

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As human resources budgets have decreased, the number of job interviews that take place through video calls has increased. With that comes a whole new set of standards for interview etiquette. For instance, though it might not feel natural, it's important to maintain eye contact as well as lean forward toward your camera in order to make your candidate feel that you're interested in them.

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One persons perspective on whether you should hire a friend!

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The House voted Thursday to make permanent a tax break allowing small businesses to write off up to $500,000 in new equipment purchases.

While the move adds to momentum for congressional efforts to extend a range of now-temporary tax breaks, it also sharpens a conflict between the House and Senate over whether to extend the breaks permanently or temporarily.

Thursdays vote was 272-144, with several dozen Democrats joining Republicans to support the measure.

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All else being equal, would-be entrepreneurs should consider moving to Idaho, Texas, Utah, or Virginia, and fleeing California, Illinois, and Rhode Island. The first four states received A+ grades for small-business friendliness in a study published this week by local services startup Thumbtack and the Kauffman Foundation. The last three states got Fs.

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If you are launching a new business, you may want to consider forming a separate entity such as a corporation or LLC, to protect your personal financial life.

The legal form of your business brings different tax implications. When forming an LLC, you receive the benefits of creating a separate entity and thus protecting your personal assets.

When it comes to taxes, however, the IRS has no tax return for an LLC per se. You may treat the LLC as a C or S corporation, partnership or sole proprietorship and file accordingly. Your state taxing agency may have a special set of LLC tax forms for your entity to file.

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What is a small business?

It is getting harder and harder to tell. Last week, the SBA adjusted its size standards that determine if a company is a small business. The definition varies by industry and is derived by annual revenue or by number of employees.

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Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies buried  in the rubble that Google give you.

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• Embrace Perspective: No matter how much you love your company, there will be days when balancing the books creates anxiety. Remind yourself what fueled you to launch your business.

• Find Balance: Sometimes it might seem impossible to relax, but devoting even 60 minutes weekly to non-business related activities will help you recharge.

• Become Resourceful: Find ways to save money, time and energy. Try multitasking, such as purchasing business supplies while waiting for a prescription to be filled or patronizing retailers with special early shopping hours for business owners. Consider streamlining home expenses by eliminating cable or cooking more at home.

• Make Changes: Stay motivated by experimenting with new methods and tools. Attending trainings or online webinars about your industry can help re-ignite your creativity and even lead to business growth.

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In July 1776, our founding fathers joined together and signed this countrys Declaration of Independence, declaring every American citizens access to certain inalienable rights. The document was adopted by the Continental Congress on the fourth.

The spirit of that message and the rights to which we are all entitled seem particularly embodied by entrepreneurship. While the landscape of America has changed in ways those men could never have imagined, they still had at their core the same principles that mark the entrepreneur of today.

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Life Is Good CEO Bert Jacobs reveals the most effective interview questions he uses to select ideal candidates for his company.

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Forget about David vs. Goliath. Marketing mavens say small companies can and do learn valuable lessons from their muscular, deep-pocketed rivals. In conversations with Mashable, several executives pointed to experiential marketing, real-time marketing, brand building, storytelling and social sharing as tactics that startups are cribbing successfully from the big guys. Those that aren’t yet mimicking the A-list marketers like Apple, Nike, Starbucks and Mercedes might want to take note of some best, most adaptable practices.

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Many of us dream of starting a small business. Whether it s the romantic ideal of being your own boss, or the desire to build something from nothing, having a dream is different than actualizing it. Often, it is the fear of failure or the daunting amount of work that keeps us from being bold enough to launch that next brilliant startup.

START SMALL

An effective way to build confidence and remove the fear of failure is to break down the basics of starting a small business into smaller tasks. By completing these tasks one at a time, you may soon find you’re well on your way to laying a solid foundation for your bold, lean startup to thrive.

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Here are some tips to discuss with your tax pro to improve your tax situation and hopefully keep working capital in your bank account rather than in Uncle Sams pocket:

Start a retirement plan. If you are finally a few bucks ahead and don’t have a retirement fund, now is the time to start one. Here is the bonus: it is deductible!

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Whether your business is just getting off the ground or you are a well-established small and growing company, managing employee performance is a key ingredient to a productive and happy workforce.

Managing Employee Performance
And yet without a formal human resources department, many small business owners lack a formalized way to manage employee performance. The good news is there are simple practices a small business owner can start to successfully manage employee performance.

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Have a killer business idea? A killer business plan can help you turn it into a successful business. Creating a well-crafted business plan is no easy task, however. You will need to not only flesh out your idea, but also have a deep understanding of the different aspects of running a business — before you even start one. Figuring out how to do this correctly is hard enough, but there are several tools available to make this arduous task a little bit easier for would-be entrepreneurs.

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Sadly, the resume is often full of fluff that really does not tell you very much. Do you really care where the candidate went to school, or how many years he or she spent at the last job? Do those qualities really help you predict this candidate's potential to succeed at your company? Or do they only tell you whether or not this person was capable of warming a seat in relatively inoffensive fashion for the past 5 years?

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Perhaps you have a Facebook page to keep up with your college friends, cousins and golf buddies. But do you need Facebook for your small business?

Well, here is a fact to help you decide: 20 percent of all time spent on mobile devices – smartphones and tablets – is spent on Facebook, according to market research firm comScore.

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Small-business owners often are so busy working that they do not take time to plan for their retirements.

But that is clearly a mistake, financial advisers say.

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Pope Francis has approval ratings any leader could envy: 88 percent of American Catholics think he's doing a good job, and nearly three quarters of Americans in general view him with favor. What is he doing right?

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When it comes to advertising on Facebook FB -0.15%  these days, small-business owners are competing for more limited ad space—and paying more for ads even if they do not result in sales.

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The cloud can save you time and money, but it also has the potential to change the way you do business.

The percentage of U.S. small businesses using cloud computing is expected to more than double during the next six years, from 37 percent to nearly 80 percent, according to a study from consulting firm Emergent Research and financial software company Intuit.

While use of the cloud today is generally associated with the ability to reduce costs and improve efficiency, widespread adoption of this technology is projected to have a transformative effect on small businesses, but also on large companies and government organizations.

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We usually learn more from our work for smaller clients and that’s counterintuitive, is not it? When I was very young, I thought that knowledge and business experience flowed downhill from the lofty heights of executive boardrooms to home offices. I have since learned that just as often, the knowledge flow is uphill from the small to the huge. I should have known that, anyway.

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Small business owners can get pretty personal. At least, they are influenced by personal relationships more than anything else, according to a new report by the National Association of Women Business Owners ( and credit card company Ink from Chase.

In fact, at 89 percent, a vast majority of small business owners said that their personal relationships have an impact on the way they run their business, and 67 percent said their peers influence them. Fifty-three percent reported that other small business owners influence them as well.

So what influences small business owners the least? Surprisingly, mentorship — only 51 percent of business owners admitted to being influenced by mentors in their field.

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Here are five lessons we learned from this unique and experienced group of successful small business owners:

1. Start With a Clear Purpose

All the entrepreneurs articulated a clear and powerful purpose for starting their business — and none mentioned money as a major driver. Rather, they started their companies to do what they love, solve a problem, provide awesome service, live in a more desirable location, create jobs and give back to their community.

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Time to crank up sales. Thankfully, the economy is starting to heat up, and as such, it may be an ideal time to learn how to crank up your sales.

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Track Influencers

A key principle to inbound marketing is to leverage industry influencers to help promote your content. This can be done a number of ways, but ultimately requires a holistic approach to network and relationship development. One of the highly useful features of Google+ lies in its audience management capabilities. Specifically, the ability to bucket users into group segments, otherwise known as circles. This is valuable to businesses because it means they can track the activity of industry influencers, who can have an impact on their reach, Marc explained.

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Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you should not use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, its vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important.

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Many small businesses will turn to local developers when it comes to building their first business website, while others will rely on agencies, or even step up and take on the challenge themselves. Today, we want to help those who're brave enough to be building their own website.

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There is nothing wrong with having high hopes for your small business. Fulfilling a dream usually is what brings us to starting a business, and we get to decide how far and wide that dream will go.

Dreaming big is not for every small business, but it is something that many small businesses aim to grow.

With your head in the clouds…

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While children are making their holiday wish-list, families are preparing to go out of town and big businesses are expecting long lines of shoppers, there is one group of people who will be working extra hard this holiday season: Small business owners.

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A website is now a mandatory component of a business regardless of its size. But the road to every business’ online journey is rife with costly traps that have long-lasting effects. This can be very detrimental to small businesses with limited budget for a website build.

Here are common mistakes that small businesses often make when going online:

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Every small business should have a basic knowledge of search engine optimization. In fact, you should almost be exhausted by the term  SEO at this point, as you have been undoubtedly told time and time again just how important it is. But unlike many trending industry buzzwords, SEO is here to stay. Why? In our web-facing world, the (already) dominant search engines are becoming the cornerstone of the internet. Standard procedure for individuals looking for information is to search first.

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Although major companies like Staples and Home Depot have dominated news headlines lately, they are not the only companies at risk for cyber crime and hacking. Small businesses are far more susceptible to hackers than their larger counterparts, according to information from the National Cyber Security Alliance

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Fewer small business owners perceive themselves as successful now than did at the start of the economic recovery, a Wells Fargo-Gallup survey of a representative sample of 601 small business owners reveals. In 2009, 43 percent of small business owners reported feeling extremely or very successful as a small-business owner. By 2014 that fraction had eroded to 37 percent.
The results are perplexing.

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Small businesses are driving the U.S. job recovery, according to a recent blog post by Maria Contreras-Sweet, the administrator of the Small Business Administration. In her post she points out that about 7 million of the 10.9 million jobs added since the Great Recession were created by startups and small enterprises.

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The turkey has been carved, the gifts have been purchased and business owners are ready to celebrate the holiday season reflecting on a successful 2014. While small business owners may be thinking about holiday traditions, they are also beginning to focus on priorities and potential challenges ahead. Changes in technology, growing cybersecurity concerns, and shifts in the political landscape are all top of mind as small business owners enter 2015.

As the clock strikes midnight and the champagne bottles pop to ring in the New Year, three topics will be top of mind for entrepreneurs in 2015.

New Year, New Tools

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