Most people focus on returns and chase products that offer the best returns at any point.

The Aurangabad-based company aims to mop up nearly Rs 1,162 crore (at higher end of price band) by diluting 17.5 percent stake through the issue that will close on October 7. It already raised Rs 348.52 crore through anchor investors' portion on Tuesday, the day before issue opening.

Honda is reportedly planning a sub-4 metre SUV for the Indian market. Like the other cars in the portfolio, like the CR-V, BR-V and WR-V names, the company is likely to call it the ZR-V at the time of launch.

Skoda Octavia RS 245 deliveries have commenced in the country. The company has started to deliver the performance sedan as the nation-wide lockdown has been eased at select cities including Bengaluru.

The Tata Nexon EV driving range is expected to increase with future updates made to the compact-SUV. Future updates are also expected to improve Nexon EV's performance as well.

Hyundai India is offering huge discounts and special offers on select models in the brand's lineup. The company is also offering extended warranty and road-side assistance packages with new purchases.

Honda is offering huge discounts and special offers on select models in the brand's lineup. The company is also offering a three-year maintenance package at 50 per cent cost, worth Rs 8,000, on select models and trims.

Vashu Bhagnani#39;s Pooja Entertainment is considering closed-door studios for movies slated to go on the floors immediately.

"From the 3,000 schools, these copies will go the evaluators and evaluation will begin tomorrow. Teachers will evaluate from home and we will be able to complete the process in 50 days," HRD Minister Pokhriyal added.

ICICI Bank#39;s asset quality is also expected to improve in the March quarter on account of write-offs.

The board has not recommended any dividend for FY2020 as per RBI direction to banks.

The head of the International Monetary Fund on Friday signaled a possible downward revision of global economic forecasts, and warned the United States and China against rekindling a trade war that could weaken a recovery from the coronavirus pandemic.

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have recently invested in the Indian company.

A week packed with U.S. economic data is likely to provide investors with more evidence of the extent to which the coronavirus pandemic has hit growth, sharpening the debate on whether a rebound in stocks has been justified amid an unprecedented slowdown.

When people think of account-based marketing (ABM), they tend to think of it as a smaller-scale practice. Since ABM is fundamentally built around focus in the aligned pursuit of high-value accounts, it’s often associated with a significant reduction in target market scope (i.e., “Let’s narrow down to our 20-30 most promising accounts).

This itself is a constraint from which B2B marketers need to break free, which is why Gary Gerber stood out as a fitting guest for the first interview in our second season of Break Free B2B. At B2B Marketing Exchange in February, he sat with TopRank Marketing President Susan Misukanis to unpack what’s needed to bring ABM to the next level.

Gary and his team at Folloze helped Cisco develop a sophisticated and highly effective ABM program that targeted 20,000 customers through one-on-one, personalized content and messaging.

How can other B2B marketers achieve this level of scalability in their ABM efforts, overcoming one of the biggest remaining hurdles holding back this fast-growing approach? In large part it’s about rethinking our tools, Gary suggests, while leaning on a rather literal metaphor.

“You have to focus away from blunt instrument tools,” he says. “I’m not bashing blunt instruments, by the way, because a hammer is one of the most useful tools in your toolkit, but you wouldn’t use it to repair a watch. So you need to migrate to tools that let you [achieve] that kind of precision, because that’s the only way you’re going to build trust with your customers.”

[bctt tweet="“A hammer is one of the most useful tools in your toolkit, but you wouldn’t use it to repair a watch.” @Gary_Gerber of @Folloze on the need for more precision in #ABM. #BreakFreeB2B" username="toprank"]

Solutions like Folloze’s platform, which enables the delivery of personalized experiences at scale, are helping pave the way. But it’s not just about technology. Reaching a state of advanced ABM also requires shifts in organizational mindset, philosophy, and operation.

Gary and Susan cover the gamut in their 18-minute conversation. You can watch, listen, or find key excerpts and takeaways below.

Break Free B2B Interview with Gary Gerber

If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

• 1:30 - Recognizing that change is inevitable
• 2:30 - Where is ABM in terms of market maturity?
• 4:45 - Helping clients recognize shortcomings and make incremental progress
• 6:30 - Approaching the marketing funnel from an ABM standpoint
• 9:30 - Re-centering on the fundamentals of ABM targeting
• 11:15 - Where are you seeing successes in ABM?
• 13:15 - Optimizing for the future by taking the right steps right now
• 16:00 - Gary's personal hobbies and philosophies
• 17:15 - How can modern digital marketers break free?

Susan: What's your consulting approach? As marketers, we can't just tell our clients, "You're wrong, do it my way." How do you inch them toward making incremental progress?

Gary: It's an interesting question because when we talk to people, the tools that people are using are the same ones that worked well 10 or 15 years ago. People built their careers on tools like marketing automation and things like that. So it is challenging to tell them, "Those tools are blunt instruments by today's standards."

You have to focus the other way, on what's not working, on the pain. Because there is pain there, especially if they're under the gun for an account-based program, and for pushing things through the funnel, right? We like to talk about the three symptoms that marketers today are subject to: funnel starvation, pipeline constipation, and sales frustration. They can't get stuff into the top of the funnel anymore, whatever they get in the funnel doesn't come out, and they're under the gun there because sales and the entire organization is looking to them to move opportunities and it's not happening. So if you can put it in terms along those lines most marketers will eventually have to concede. 'Cause everyone's feeling that pain in B2B.

[bctt tweet="“We like to talk about the three symptoms that marketers today are subject to: funnel starvation, pipeline constipation, and sales frustration.” @Gary_Gerber @Folloze #BreakFreeB2B #ABM" username="toprank"]

Susan: Do you counsel equal focus on the top, middle, and bottom of the funnel to try to get things moving? Or is the first thing, you gotta fix the top of the funnel? What's your methodology?

Gary: Well, if you think about what ABM is, especially if you're doing it right, it's almost not a funnel mentality at all anymore, right? We refer to it as full cycle personalization, or some people are saying bow tie. If you're approaching it with that funnel mentality, you've almost doomed yourself to failure right from the start in 2020.

[bctt tweet="“If you're approaching #ABM with that funnel mentality, you've almost doomed yourself to failure right from the start in 2020.” @Gary_Gerber @Folloze #BreakFreeB2B" username="toprank"]

There’s an analogy others are using and I agree with it: it’s like a football team or a soccer team running down the field together. So the focus isn't on top of funnel or middle of funnel, it's on -- by definition -- the accounts themselves. And as sales and marketing are running down the field, they're bringing the account and the individuals together along with them. It's a journey.

And so how do you do that? You can't do that by sending them mass emails because everybody's getting that. Ultimately what it's about, and I've said this to other people, it's about building that relationship with them. More importantly, it's about building a relationship that's built on trust, not on hype. Because if you've built that trust and you're adding that value to them that they trust you're interested in their success, and you're providing information and content and messaging and whatever it is, that will help them be successful. They'll happily march down the field with you because you're adding to their success.

Susan: So let's talk about what's working in ABM these days. Where are smart modern marketers really experiencing some great progress from your perspective?

Gary: Most people think of ABM, as you mentioned before, as, "Well, I'm going to pick my top 20 accounts and I'm going to focus everything I got on them, and the rest of the 88,000 or whatever, oh well too bad, them we'll just spray and pray with a nurture campaign or something like that." And it's interesting because when you stop and think about it logically, limiting it to your 20 or 25 or whatever, that's a technical limitation, right? It's because I can't do what I want to do -- create a deeply personalized, individualized, valuable, trust building experience -- with more than those 20 people because there's me and this person, that's all that we can do.

But there is no procedural reason for that. If you could do [personalization] for everybody, then you would, but you can't. And so, Cisco is a really awesome example. What they've been able to do is actually automate a lot of what's manual to create these very individualized experiences where they’re getting content, and imagery, and messaging, and information, and everything that is very salient to them, that they used to have to build by hand, so it took hours for each … it’s automated, so they kind of wind it up once and this goes out. So Cisco is actually doing one of the largest ABM programs in the country.

Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Here are a few interviews to whet your appetite:

• Break Free B2B Series: Jon Miller on How ABM Can Help Marketers Keep Their ‘Ship’ Together
• Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics
• Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing

The post Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus appeared first on Online Marketing Blog - TopRank®.

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

The grunts, groans and the sound of pulsing music and crashing weights has returned to some of Beijing's gyms after being closed for nearly three months due to the coronavirus outbreak. Ciara Lee reports.

At a ceremony honoring nurses at the White House on Wednesday, U.S. President Donald Trump contradicted a New Orleans nurse who said the availability of personal protective equipment has been 'sporadic.'

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.

Not to be beaten by the virus, Landshut pub-owner Patrick Schmidt took his tent, rolled up the sides and condensed the annual Bavarian 'Dult' experience, where locals feast and drink on local specialities to their heart's content, into a drive-through culinary delight.

Sunny days and warm weather are proving to be as challenging to manage as restaurants, hair salons and other businesses as about half of U.S. states partially reopen their economies after the coronavirus lockdown. This report produced by Zachary Goelman.

Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members.

लॉकडाउन के चलते सभी सेलेब्स इन दिनों अपने घरों में फुरसत के पल बिता रहे हैं। ऐसे में बाहुबली डायरेक्टर एसएस राजामौली ने नए चैलेंज की पहल की है। इसमें उन्होंने एक्टर्स को घर में महिलाओं का हाथ बटाते हुए वीडियो शेयर करने के लिए चैलेंज किया है। इस चैलेंज को अपनाते हुए एक्टर राम चरण ने रणवीर सिंह को भी नॉमिनेट किया है।

राम चरण ने हाल ही में अपनी इंस्टाग्राम से चैलेंज लेते हुए वीडियो शेयर किया है। इसमें वो मोपिंग करते, कॉफी बनाते, पौधों को पानी देते और कपड़े समेटते हुए दिख रहे हैं। इस चैलेंज को लेते हुए उन्होंने लिखा, ‘चलो घर के कामों की जिम्मेदारी लें। चलो असली मर्द बनकर औरतों से कामों का बोझ हल्का करें। आगे में इसे करने के लिए राना दग्गुबती और रणवीर सिंह को नॉमिनेट करता हूं। बी द रियल मैन’।

रामचरण जल्द ही एस एस राजामौली के निर्देशन में बनी फिल्म ‘आरआरआर’ में नजर आने वाले हैं। इस फिल्म में अजय देवगन और आलिया भट्ट भी अहम किरदार में नजर आने वाले हैं। कुछ ही दिनों पहले आलिया ने फिल्म का मोशन पोस्ट भी फैंस के साथ शेयर किया है। फिल्म की रिलीज डेट 8 जनवरी 2021 रखी गई है।

A town in southern Sweden has turned to a traditional source to try to prevent the coronavirus spreading during an annual festive event on Thursday: Chicken manure. Emer McCarthy reports.

One of Bangladesh's largest drugmakers, Beximco Pharmaceuticals, will start production this month of the experimental antiviral drug remdesivir, which has shown promise in fighting the new coronavirus, a senior company executive said on Tuesday.

Pakistan on Tuesday deferred for two months an inquiry into suspected contract violations by independent power producers which may have cost the national exchequer billions of dollars.

Afghan security forces arrested eight members of a network grouping Islamic State and Haqqani militants responsible for bloody attacks in the capital including on Sikh worshippers, the country's security agency said on Wednesday.

More than a third of confirmed coronavirus cases in the Afghan capital have been among doctors and other healthcare staff, two senior health officials said on Thursday, in a sign that the war-torn country is struggling to deal with the pandemic.

Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members.

Wealth Enhancement Group's Nicole Webb says small cap stocks make good bets emerging from a recession but not amid the current market volatility.

The world's biggest brewer, AB InBev, says it sees signs of a rebound in China, but warns the next quarter will still be worse overall. Julian Satterthwaite reports.

Belgian waffles may be about to become more environmentally friendly.

With potato farmers and processors struggling, Belgians are being urged to eat more fries to offset a slump in demand during the coronavirus pandemic.

The grunts, groans and the sound of pulsing music and crashing weights has returned to some of Beijing's gyms after being closed for nearly three months due to the coronavirus outbreak. Ciara Lee reports.

Beaches nationwide have been shut for weeks as the government put itself on lockdown in mid-March to curb the spread of the virus, which has to date killed nearly 26,000 nationwide.

A mother who was given a 50 percent survival chance and her newborn baby were discharged from hospital on Monday (May 4) after both fighting COVID-19.

Hundreds of chefs' jackets were laid down in the center of Brussels on Thursday to highlight the plight of hotels, restaurants and cafes that have been shuttered for nearly two months during the coronavirus outbreak.

Welsh mezzo-soprano Katherine Jenkins will stream a concert from an empty Royal Albert Hall on Friday evening, as locked-down Britain marks the 75th anniversary of "Victory in Europe" Day.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have recently invested in the Indian company.

The European Union should strengthen a voluntary pledge, to which Facebook Inc, Alphabet Inc's Google and Twitter Inc signed up to combat fake news, with sanctions to make it a more effective tool, a study done for the European Commission said on Friday.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

There is no one more unbeatable in men's tennis than Novak Djokovic when the Serb is at his best, former world number four American Todd Martin has said.

Senior international Olympics official John Coates said on Saturday the delayed Tokyo Olympics could end up being the greatest Games ever, coming next year as the world emerges from COVID-19 crisis.

The PGA Tour will extend its exempt player membership status into next season due to the COVID-19 pandemic which has interrupted this year's schedule, it said on Thursday.

England's Jason Roy is ready to play in empty stadiums if the post-coronavirus situation demands so, said the opener who got a taste of it in his last outing.

The British government is looking at the option of restarting sports leagues behind closed doors, foreign minister Dominic Raab said on Tuesday.

The magical atmosphere will be missing if the cricket season currently stalled by the COVID-19 pandemic resumes in empty stadiums, India captain Virat Kohli has said.

Justin Bieber and his wife Hailey Baldwin are opening up in an intimate series for Facebook Watch in which they discuss their marriage, their problems and their lives together.