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Designing a Self-Assessment Item Repository: An Authentic Project in Higher Education




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Interest in ICT Studies and Careers: Perspectives of Secondary School Female Students from Low Socioeconomic Backgrounds




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Can We Help Information Systems Students Improve Their Ethical Decision Making?




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Transaction Flow in Card Payment Systems Using Mobile Agents




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Generativity: The New Frontier for Information and Communication Technology Literacy




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A Return on Investment as a Metric for Evaluating Information Systems: Taxonomy and Application




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Socio-Technical Knowledge Management and Epistemological Paradigms: Theoretical Connections at the Individual and Organisational Level




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(GbL #2) Constructive Simulation as a Collaborative Learning Tool in Education and Training of Crisis Staff




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Introduction to the Special Section on Game-based Learning: Design and Applications (GbL)




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Text-Based Collaborative Work and Innovation: Effects of Communication Media Affordances on Divergent and Convergent Thinking in Group-Based Problem-Solving




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Critical Success Factors for Implementing Business Intelligence Systems in Small and Medium Enterprises on the Example of Upper Silesia, Poland




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(SNTL #2) Social Networking in Undergraduate Education




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Locating the Weak Points of Innovation Capability before Launching a Development Project




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The Effects of Knowledge Sharing and Absorption on Organizational Innovation Performance – A Dynamic Capabilities Perspective




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Evaluating and Developing Innovation Capabilities with a Structured Method




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The Influence of User Efficacy and Expectation on Actual System Use




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Critical Success Factors for ERP Systems Implementation in Public Administration




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Social Capital and Knowledge Transfer in New Service Development: The Front/Back Office Perspective




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The Impact of Business Intelligence on Healthcare Delivery in the USA




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The Generalized Requirement Approach for Requirement Validation with Automatically Generated Program Code




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Mise en Scène: A Film Scholarship Augmented Reality Mobile Application




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How the Use of ICT can Contribute to a Misleading Picture of Conditions – A Five-Step Process

This paper contributes to the limited research on roles ICT can play in impression-management strategies and is based on case studies done in the Swedish Police. It also gives a theoretical contribution by adopting a holistic approach to explain how ICT can contribute to giving a misleading picture of conditions. Output generated by ICT has nowadays a central role in follow-up activities and decision-making. Even if this type of output, often in colourful, presentable, graphical arrangements, gives the impression of being accurate and reliable there is a risk of defective data quality. The phenomena can be described as a process divided into five steps. The first step is about how the data is generated and/or collected. The second step is linked to how the data is registered. The third step is about the output generated from the ICT-systems. The fourth step is how the output of ICT is selected for presentation. The fifth step concerns how output generated by ICT is interpreted. This paper shows that ICT can easily be used in impression-management strategies. For example, that personnel take shortcuts to affect the statistics rather than applying methods that may give the desired effects.




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Employees’ Involuntary Non-Use of ICT Influenced by Power Differences: A Case Study with the Grounded Theory Approach

Power differences affect implementation of information and communication technology (ICT) in a way that creates differences in ICT use. Involuntary non-use of new ICT at work occurs when employees want to use the new technology, but are unable to due to factors beyond their control. Findings from an in-depth qualitative study show how involuntary non-use of new ICT can be attributed to power differences between occupational groups in the same organization. The findings suggest that experience is a moderating variable and that closeness to formal power holders as well as closeness to the new technology increases the probability for expert control of the ICT-organization processes. These power differences favor ICT experts over ICT novices and result in a high-quality learning environment for the ICT experts characterized by autonomy, inclusion, and adequate work processes and technological solutions. The ICT novices try to navigate in a learning-hostile work environment characterized by marginalization through expert control, isolation, and inadequate work processes and technological solutions. This led to involuntary non-use by the ICT novices, while the experts became more proficient in ICT use. These findings give managers facing a technological organizational change tools to understand important mechanisms for implementing the change in their own organization, and help them take the right actions to integrate new technology and new organization of work.




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Knowledge Capture and Acquisition Mechanisms at Kisii University

Knowledge management and knowledge assets have gained much prominence in recent years and are said to improve organizational performance. Knowledge capture and acquisition mechanisms enhance organizational memory and performance. However, knowledge capture and acquisition mechanisms in higher education institutions are not well known. The aim of this study was to investigate the knowledge capture and acquisition mechanisms at Kisii University. This was a case study in which data were collected through interviews and questionnaires. Purposive sampling was used to determine interview participants while questionnaire respondents were selected through stratified random sampling. Qualitative and quantitative data were analysed using SPSS® student version 14; it revealed that there were various knowledge capture and acquisition mechanisms at Kisii University. It was also established that the University encountered various challenges in knowledge capture and acquisition and lacked some essential knowledge capture and acquisition mechanisms. In this regard, this study proposed knowledge capture and acquisition guidelines that may be adopted by the University to enhance its organizational memory and performance.




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The Potential for Facebook Application in Undergraduate Learning: A Study of Jordanian Students

The purpose of this paper was to explore the current and potential use of Facebook for learning purposes by Jordanian university students. The paper attempted to compare such use with other uses of Facebook. Further, the paper investigated Jordanian university students’ attitudes towards using Facebook as a formal academic tool, through the use of course-specific Facebook groups. To that end, quantitative data were collected from a sample of 451 students from three Jordanian public universities. Findings indicated that the vast majority of Jordanian students had Facebook accounts, which echoes its popularity amongst Jordanian youth compared to other types of online social networking sites. While both “social activities” and “entertainment” were the primary motivators for Jordanian students to create and use Facebook accounts, a growing number of them were using Facebook for academic purposes too. Further, Jordanian students had a positive attitude toward the use of “Facebook groups” as an educational tool for specific courses, and under specific conditions. Based on its findings, the paper provides suggestions for Jordanian higher institutions to invest in the application of Facebook as a formal academic tool.




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HUNT: Scavenger Hunt with Augmented Reality

This project shows a creative approach to the familiar scavenger hunt game. It involved the implementation of an iPhone application, HUNT, with Augmented Reality (AR) capability for the users to play the game as well as an administrative website that game organizers can use to create and make available games for users to play. Using the HUNT mobile app, users will first make a selection from a list of games, and they will then be shown a list of objects that they must seek. Once the user finds a correct object and scans it with the built-in camera on the smartphone, the application will attempt to verify if it is the correct object and then display associated multi-media AR content that may include images and videos overlaid on top of real world views. HUNT not only provides entertaining activities within an environment that players can explore, but the AR contents can serve as an educational tool. The project is designed to increase user involvement by using a familiar and enjoyable game as a basis and adding an educational dimension by incorporating AR technology and engaging and interactive multimedia to provide users with facts about the objects that they have located




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Aspects of Digital Forensics in South Africa

This paper explores the issues facing digital forensics in South Africa. It examines particular cyber threats and cyber threat levels for South Africa and the challenges in addressing the cybercrimes in the country through digital forensics. The paper paints a picture of the cybercrime threats facing South Africa and argues for the need to develop a skill base in digital forensics in order to counter the threats through detection of cybercrime, by analyzing cybercrime reports, consideration of current legislation, and an analysis of computer forensics course provision in South African universities. The paper argues that there is a need to develop digital forensics skills in South Africa through university programs, in addition to associated training courses. The intention in this paper is to promote debate and discussion in order to identify the cyber threats to South Africa and to encourage the development of a framework to counter the threats – through legislation, high tech law enforcement structures and protocols, digital forensics education, digital forensics skills development, and a public and business awareness of cybercrime threats.




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Innovation Capability: A Systematic Review and Research Agenda

Purpose: Innovation capability is a growing and significant area of academic research. However, there is little attempt to provide a cumulative overview of this phenomenon. The purpose of this systematic review is to synthesize peer reviewed articles published in the area to develop a conceptual framework and to aid future research. Design/Methodology/Approach: The paper adopted a systematic review of literature on innovation capability. The final screening generated 51 articles from 30 journals from 2000-2015. Findings: The examination and synthesis of the theoretical and the empirical articles show that (1) the authors applied narrow range of conceptual and theoretical foundations; (2) innovation capability is being investigated mostly at the firm level for about 90% of the articles, and marginally about 5% at network (supply) chain level; (3) the authors define innovation capability in different ways and use diverse set of dimensions to measure innovation capability; (4) there is potential for future research across firms in innovation management disciplines. Practical implications: The review contributes to theory development in organizational capability literature in general. Managers wishing to innovate need to examine critically and integrate some of the innovation capability dimensions proposed in this paper. Originality: The review is unique in the sense that it provides conceptualisation of innovation capability framework.




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Analogical Thinking for Generation of Innovative Ideas: An Exploratory Study of Influential Factors

Analogical thinking is one of the most effective tools to generate innovative ideas. It enables us to develop new ideas by transferring information from well-known domains and utilizing them in a novel domain. However, using analogical thinking does not always yield appropriate ideas, and there is a lack of consensus among researchers regarding the evaluation methods for assessing new ideas. Here, we define the appropriateness of generated ideas as having high structural and low superficial similarities with their source ideas. This study investigates the relationship between thinking process and the appropriateness of ideas generated through analogical thinking. We conducted four workshops with 22 students in order to collect the data. All generated ideas were assessed based on the definition of appropriateness in this study. The results show that participants who deliberate more before reaching the creative leap stage and those who are engaged in more trial and error for deciding the final domain of a new idea have a greater possibility of generating appropriate ideas. The findings suggest new strategies of designing workshops to enhance the appropriateness of new ideas.




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The Application of a Knowledge Management Framework to Automotive Original Component Manufacturers

Aim/Purpose: This paper aims to present an example of the application of a Knowledge Man-agement (KM) framework to automotive original component manufacturers (OEMs). The objective is to explore KM according to the four pillars of a selected KM framework. Background: This research demonstrates how a framework, namely the George Washington University’s Four Pillar Framework, can be used to determine the KM status of the automotive OEM industry, where knowledge is complex and can influence the complexity of the KM system (KMS) used. Methodology: An empirical study was undertaken using a questionnaire to gather quantitative data. There were 38 respondents from the National Association of Automotive Component and Allied Manufacturers (NAACAM) and suppliers from three major automotive OEMs. The respondents were required to be familiar with the company’s KMS. Contribution: Currently there is a limited body of research available on the KM implementation frameworks for the automotive industry. This study presents a novel approach to the use of a KM framework to reveal the status of KM in automotive OEMs. At the time of writing, the relationship between the four pillars and the complexity of KMS had not yet been determined. Findings: The results indicate that there is a need to improve KM in the automotive OEM industry. According to the relationships investigated, the four pillars, namely leadership, organization, technology and learning, are considered important for KM, regardless of the level of KMS complexity, Recommendations for Practitioners: Automotive OEMs need to ensure that the KM aspects are established and should be periodically evaluated by using a KM framework such as the George Washington University’s Four Pillar Framework to identify KM weaknesses. Recommendation for Researchers: The establishment and upkeep of a successful KM environment is challenging due to the complexity involved with various influencing aspects. To ensure that all aspects are considered in KM environments, comprehensive KM frameworks, such as the George Washington University’s Four Pillar Framework, need to be applied. Impact on Society: The status of KM management and accessibility of knowledge in organizations needs to be periodically examined, in order to improve supplier and OEM knowledge sharing. Future Research: Although the framework used provides a process for KM status determination, this study could be extended by investigating a methodology that includes KMS best practice and tools. This study could be repeated at a national and international level to provide an indication of KM practice within the entire automotive industry.




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An Empirical Examination of Customers’ Mobile Phone Experience and Awareness of Mobile Banking Services in Mobile Banking in Saudi Arabia

Aim/Purpose: This work aims to understand why a disparity between the popularity of smart phones and the limited adoption of m-banking exists. Accordingly, this study investigates factors that affect a person’s decision to adopt m-banking services. Such an investigation seeks to determine if and to what extent customers’ mobile phone experience as well as their awareness of m-banking services influence their intention to use such services? Background: This study developed a conceptual model to determine the influence that users’ mobile phone experience as well as users’ awareness of m-banking services had on users’ behavioral intention to use m-banking in Saudi Arabia. Methodology: The quantitative method used to collect data was a survey questionnaire tech-nique. A questionnaire with non-structured (close-ended) questions was formulated. A random sample, targeting banking customers in Saudi Arabia, was selected. This study collected data using a cross-sectional survey. Of those surveyed, 389 provided valid responses eligible for data analysis. SPSS v.22 was used to analyze the data. Contribution: This study produced helpful results and a new m-banking conceptual model. The developed conceptual model focused integrally on users’ awareness and experience as antecedents of m-banking adoption and highlighted the im-portance of differentiating between measuring the users’ characteristics in adopting e-banking in general and m-banking services in particular. In addition, this type of model has the ability to synthesize new control variables as well as to study technology acceptance in developing countries. This study, based on an extended UTAUT model, set out to discover what factors might affect customers’ intentions to use m-banking in Saudi Arabia. Findings: The results show that service awareness has a direct effect on performance and effort expectancy, but not on perceived risk. Moreover, mobile phone experience fails to impact the relationships in the same hypothesized direction. As anticipated, performance expectancy, effort expectancy, and perceived risk have direct and significant effects on behavioral intentions to use m-banking. However, customer awareness fails to impact the relationships of performance expectancy, effort expectancy, and perceived risk on behavioral intentions to use m-banking. Recommendations for Practitioners: Banks should target customers by distributing useful information and applying measures to increase acceptance. Banks need to introduce something imaginative to convince bank customers to abandon existing service channels and adopt m-banking services. Banks should make m-banking services the easiest service for conducting bank transactions and/or help customers conduct transactions that they cannot do any other way. Recommendation for Researchers: Other factors, such as trust, culture, and/or credibility should be investigated along with user’s awareness and experience factors in m-banking services. There is a need to focus on a specific type of m-banking. Thus, it may be fruitful to study the adoption of different systems of m-banking services. Impact on Society: This study suggests that m-banking services should be designed and built based on a deep understanding of customers’ needs using extensive testing to assure that applications and sites function well in a mobile setting. Future Research: Future researchers should apply the conceptual model developed in this study in different settings, different countries, and to different technologies.




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The Utilisation of Facebook for Knowledge Sharing in Selected Local Government Councils in Delta State, Nigeria

Aim/Purpose: Facebook has made it possible for organisation to embrace social and network centric knowledge processes by creating opportunities to connect, interact, and collaborate with stakeholders. We have witnessed a significant increase in the popularity and use of this tool in many organisations, especially in the private sector. But the utilisation of Facebook in public organisations is at its infancy, with many also believing that the use of Facebook is not a common practice in many public organisations in Nigeria. In spite of this fact, our discernment on the implications of Facebook usage in public organisations in Nigeria, especially organisations at the local level, seem to be remarkably limited. This paper specifically sought to ascertain if Facebook usage influenced inward and outward knowledge sharing in the selected local government councils in Delta State, Nigeria Methodology: The qualitative method was adopted. The study used interview as the primary means of data gathering. The study purposively sampled thirty-six employees as interviewees, twenty from Oshimili South and sixteen from Oshimili North local government councils respectively. The thematic content analysis method was used to analyse interview transcripts. Contribution: This research made distinct contributions to the available literature in social knowledge management, specifically bringing to the fore the intricacies surrounding the use of Facebook for knowledge sharing purposes in the public sector. Findings: The local government councils were yet to appreciate and utilise the interactive and collaborative nature of Facebook in improving stakeholders’ engagement, feedback, and cooperation. Facebook was used for outward knowledge sharing but not for inward knowledge sharing. Recommendations for Practitioners: Local government councils should encourage interaction via Facebook, show willingness to capture knowledge from identifiable sources, and effectively manage critical knowledge assets in order to build trust, cooperation, and confidence in the system. To gain strategic benefits from the use of Facebook for synchronous communication of knowledge, local government councils should ensure that the use of such technology is aligned with strategic plans and that directional change is in line with the new knowledge economy, where interaction and collaboration through technology are seen as strategic imperatives for continued success and sustainability. In addition, local government councils need to train stakeholders on effective use of Facebook for knowledge sharing, with special emphasis on how, why, who, when, and where to use such tool for knowledge sharing activities.




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Transforming Communications in the Workplace: The Impact of UC on Perceived Productivity in a Multi-national Corporation

Aim/Purpose: Unified Communications (UC) is touted as a technology that will transform business communication. While positive claims abound, the factors of UC attributable to its success have yet to be identified. By examining how users perceive UC impacts productivity, this study aids organizations in making better decisions regarding investments in and usage of communications technologies. Background: Unified Communications integrates disparate communications and information sharing applications into a single platform. The promise of UC is that it will revolutionize the workplace by providing a more synchronized fit between the way people communicate and the technology they use. Methodology: Through case study research conducted within a large multinational corporation (the Hewlett Packard Company), this study investigated the impact of UC on productivity. Interview narratives were examined using an open coding technique to capture individual perceptions of productivity. Further, to assess the role UC plays in facilitating relationship building and its connection to productivity, participant responses were mapped to the key factors of technology that influence relationships within an organization as identified by Dillon and Montano (2005). Contribution: This research contributes to studies on the impact of UC on productivity in the workplace. Findings UC was found to increase personal productivity, remove communication barriers, and create a more positive work environment. Recommendations for Practitioners : The findings of this study will aid organizations in making investment decisions as they evolve their business communications strategy. Impact on Society: Unified Communications will play an increasingly important role as people adapt to the evolving digital world through which they communicate and collaborate. Future Research: Little research exists that examines the impact of UC within an organization. Additional research investigating the use of UC in a variety of business sectors is needed.




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The Effect of Personality Traits on Sales Performance: An Empirical Investigation to Test the Five-Factor Model (FFM) in Pakistan

Aim/Purpose: The present study investigates the relationship between the five-factor model (FFM) of personality traits and sales performance in Pakistan. Background: Personality is a well-researched area in which numerous studies have examined the correlation between personality traits and job performance. In this study, a positive effect between the various dimensions of the five-factor model (extraversion, agreeableness, conscientiousness, emotional stability, and open to experience) and sales performance in Pakistan is investigated. Methodology: Pearson’s correlation values as well as analysis methodologies were employed to gather descriptive statistics, reliability analysis, correlation analysis, and use the analytical hierarchy process (AHP). Cronbach’s alpha value helped determine the internal consistency of the group items. Questionnaires were distributed among 600 salespersons in various cities of Pakistan from April 2015 to January 2016. Subsequently, 510 questionnaires were acquired for the sample. Contribution: The current study contributes to the literature on personality traits and sales performance by applying empirical evidence from sales managers in three industries of Pakistan: pharmaceutical, insurance, and electronics. Findings: The results affirmed a positive effect of the five-factor model on sales performance among various industries in Pakistan. The effect of each sub-factor from the five-factor model was examined autonomously. There is a favorable benefit to sales managers in considering FFM when making hiring decisions. Impact on Society: FFM offers important insights into personality traits that work well within Pakistani sales industry structure. Future Research: A broader rendering of the effects of FFM on sales organizations in other geographical locations around Pakistan should be considered. Additionally, an extended study should be conducted to investigate the effects of FFM on female sales employees involving religious and cultural forces within that country.




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EO Model for Tacit Knowledge Externalization in Socio-Technical Enterprises

Aim/Purpose: A vital business activity within socio-technical enterprises is tacit knowledge externalization, which elicits and explicates tacit knowledge of enterprise employees as external knowledge. The aim of this paper is to integrate diverse aspects of externalization through the Enterprise Ontology model. Background: Across two decades, researchers have explored various aspects of tacit knowledge externalization. However, from the existing works, it is revealed that there is no uniform representation of the externalization process, which has resulted in divergent and contradictory interpretations across the literature. Methodology : The Enterprise Ontology model is constructed step-wise through the conceptual and measurement views. While the conceptual view encompasses three patterns that model the externalization process, the measurement view employs certainty-factor model to empirically measure the outcome of the externalization process. Contribution: The paper contributes towards knowledge management literature in two ways. The first contribution is the Enterprise Ontology model that integrates diverse aspects of externalization. The second contribution is a Web application that validates the model through a case study in banking. Findings: The findings show that the Enterprise Ontology model and the patterns are pragmatic in externalizing the tacit knowledge of experts in a problem-solving scenario within a banking enterprise. Recommendations for Practitioners : Consider the diverse aspects (what, where, when, why, and how) during the tacit knowledge externalization process. Future Research: To extend the Enterprise Ontology model to include externalization from partially automated enterprise systems.




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ICT-Platform to Transform Car Dealerships to Regional Providers of Sustainable Mobility Services

Aim/Purpose: The topic of this study is the ICT-enabled transformation of car dealerships to regional providers of sustainable mobility (e.g., car sharing). Background: Car dealerships offer specific conditions that enable a sustainable mobility offer, based on individual motorized transport like car sharing. This is especially useful in small towns or rural areas where people’s mobility is strongly dominated by private cars, and public transport coverage is limited. However, these new mobility services are combined services with the need of a deep integration of information systems, and these services are not yet related to car dealerships and customer acquisition has to be supported. Methodology: An empirical study with an inductive approach was chosen. The study consists of interviews with three focus groups of different stakeholders of car dealerships. Within the frame of the research project, “ReCaB – Regional Car-Balancing” a qualitative research approach was chosen. Within a design science approach the existing SusCRM architecture was adapted based on the elaborated requirements. Contribution: A software architecture is proposed, where Customer Relationship Management (CRM) components to market new sustainable mobility offers are vital parts and existing information systems of car dealerships are integrated. Findings: The basic feasibility of the establishment and customer acceptance has been demonstrated, at least in the area of car sharing within ReCaB. The execution in the car sharing field has already started and a number of car dealerships are already bringing their own offers to market. Major findings for the SusCRM architecture have been elaborated in a design science approach in the national German research project “Showcase for electro mobility”. Recommendations for Practitioners: There is still no fully functional prototype developed for this specific use case and evaluated in the car dealership environment. An implementation only, based on own efforts, is difficult for car dealerships because of the dealership’s lack of know-how as well as tight IT budgets. However, this approach appears particularly successful in rural areas where public transport services are heavily declining. For full implementation, the presented ICT support is imperative. Recommendation for Researchers: The research on the retailer level, especially in combination with a digital trans-formation by the use of ICT systems, is still fragmentary. Research in this area that both addresses sustainability goals on a general level and supports economical goals on the company level of automotive retailers would be useful. Impact on Society: Creation of sustainable offers as a substitute or supplement for mobility based on their own car is a promising way to reduce negative effects of mobility. Enhancement of the mobility of the people in rural areas is leading to a more active lifestyle by reaching the leisure facilities, workplaces and educational institutions in a sustainable manner. Future Research: In terms of the fast changing mobility landscape, especially on a technical level with the development of autonomous vehicles and digitalization of entire businesses new solutions are becoming accessible, that have to be integrated in further research.




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Investigation of the Relationship between the Knowledge Management Process and Performance of a Construction Company: An Empirical Study

Aim/Purpose: This study aims to investigate the relationship between the knowledge management (KM) process and the performance of construction companies. The ultimate goal is to promote better efficiency and competitive advantage in the construction industry by making the best use of knowledge. Background: While attention to KM is currently on the rise, as shown by the number of studies conducted, research on KM in the construction industry of Indonesia is still very rare. However, organizational learning as the implementation of KM provides an opportunity to improve the construction industry, and thus there is an urgency to conduct research on this topic. Methodology: This study lasted for three months and used the survey method, with 100 questionnaires distributed to contractors of grade 6 and 7 on the islands of Java and Borneo in Indonesia. A total of 54 returned questionnaires were deemed complete and eligible for further analysis. Data analysis was performed using the structural equation modeling method with partial least squares (SEM PLS). Contribution: This study helps to measure the relationship value of the KM process and company performance. Findings: The results of this study indicate that the process of KM has a significant and positive influence on company performance, and there is a positive interaction in the process of KM and company performance as well. Recommendations for Practitioners: Construction companies need to perceive that activities undertaken in a construction project should always be assumed to be a KM process in order to make strategic and effective decisions that can result in improvements to customers, finance, internal business, learning, and growth. Recommendation for Researchers: Research on the KM process and information technology needs to be developed more, so that construction companies can apply this knowledge to explore problems and create solutions, resulting in methods to facilitate efficiency and effectiveness. Impact on Society: This paper helps to understand that KM activities provide initial benefits and guidance for companies that want to apply KM. Future Research: Innovative and new ideas to cultivate the KM process in the construction industry need to be explored and developed to improve the implementation.




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Socio-Technical Approach, Decision-Making Environment, and Sustainable Performance: Role of ERP Systems

Aim/Purpose: This explanatory study aimed to determine the mediating role of ERP in the relation between the effect of a socio-technical approach and decision-making environment, and firms’ sustainable performance. Background: Although earlier studies have discussed the critical success factors of the failure or success of an ERP system and the extent to which it achieves its desired objectives, the current study focused on the significant impact of socio-technical elements and decision-making environment on the success of the ERP system (i.e., sustainable performance). In addition, the lack of research on ERP as a mediator in the above relationship motivated this study to bridge the literature gap. Methodology: The data was collected using questionnaires distributed to 233 randomly selected employees of three multinational companies (BP, LUKOIL, and Eni) operating in Iraq. The structural equation modeling was employed to test the hypothesized relationships. Contribution: The study contributes to the literature by examining the mediating role of the ERP system in the relationship between socio-technical elements and the decision-making environment, as well as, the moderating role of organizational culture in the relationship between socio-technical elements and ERP systems. Findings: The results showed that ERP is a significant mediator between the linkage of socio-technical elements and the decision-making environment while organizational culture has an insignificant moderating role in the relationship between socio-technical elements and ERP systems. Recommendations for Practitioners: In a developing country like Iraq, there is a need to implement ERP to achieve better sustainable performance through change management and organizational development that ultimately work towards enhancing individual capabilities, knowledge, and training. Recommendation for Researchers: The researchers are recommended to conduct an in-depth study of the phenomenon based on theoretical and empirical grounds, particularly in light of the relationship of socio-technical elements and decision-making environments. Impact on Society: This study provides a reference for organizations with similar cultural backgrounds in using ERP systems to minimize pollution in Iraqi context. Future Research: A more in-depth study can be performed using a bigger sample, which not only includes the oil industry but also the other industries.




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The Role of Knowledge Management Process and Intellectual Capital as Intermediary Variables between Knowledge Management Infrastructure and Organization Performance

Aim/Purpose: The objective of this study was to assess the interrelationships among knowledge management infrastructure, knowledge management process, intellectual capital, and organization performance. Background: Although knowledge management capability is extensively used by organizations, reaching their maximum financial and non-financial performances has not been fully researched. Therefore, organizations need to optimize their performance by exploiting knowledge management capability through the accumulation of intellectual capital, where the new competitiveness is shifting from tangible to intangible resources. Methodology: This study adopted a positivist philosophy and deductive approach to accomplish the main goal of this research. Moreover, this research employed a quantitative approach since this study is concerned with causal relationship between variables. A questionnaire-based survey was designed to evaluate the research model using a convenience sample of 134 employees from the food industry sector in Jordan. Surveyed data was examined following the structural equation modeling procedures. Contribution: This study highlighted the potential benefits of applying the knowledge management capabilities, intellectual capital, and organizational performance to the food industrial sector in Jordan. Future research suggestions are also provided. Findings: Results indicated that knowledge management infrastructure had a positive effect on knowledge management process. In addition, knowledge management process impacted positively intellectual capital and organization performance and mediated the relationship between knowledge management infrastructure and intellectual capital. However, knowledge management infrastructure did not positively associate to organization performance. Recommendations for Practitioners: The current model is designed to help managers and decision makers to improve their management capabilities as well as their organization financial and non-financial performance through exploiting the organizational knowledge management infrastructure and intellectual capital approaches. Recommendation for Researchers: Our findings can be used as a base of knowledge to conduct further studies about knowledge management capabilities, intellectual capital, and organization performance following different criteria and research procedures. Impact on Society: The designed model highlights a significant organizational performance approach that can influence Jordanian food industrial sector positively. Future Research: The current designed research model can be applied and assessed further in other sectors including banking and industrial sectors across developed and developing countries. Also, we suggest that in addition to focusing on knowledge management process and intellectual capital as mediating variables, future research could test our findings in a longitudinal study and examine how to affect financial and non-financial performance.




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The Mechanism of Internet Capability Driving Knowledge Creation Performance: The Effects of Strategic Flexibility and Informatization Density

Aim/Purpose: This study analyzes the mechanism of Internet capability (IC) driving knowledge creation performance (KCP). We consider the mediating role of strategic flexibility and the moderating role of informatization density. Background: The key to achieving KCP for firms is to transform knowledge created into new products or services and to realize the economic benefits. However, the research has not paid enough attention to firms’ KCP. Based on dynamic capability theory, this study empirically reveals how firms drive KCP through Internet capability. Methodology: The study uses survey data from 399 organizations in China. Through structural equation modeling, this study assesses the relationship between Internet capability, strategic flexibility, and KCP and uses hierarchical regression to test the moderating role of informatization density. Contribution: First, this study expands research on knowledge creation and focuses on the further achievement of knowledge creation performance. The study also enriches the exploration of KCP in the Internet context and deepens the research on the internal mechanism by which Internet capability influences KCP. Second, this study highlights the important role of informatization density in the Internet context and expands the research on the impact of external factors on the internal mechanism. Findings: First, Internet capability has a significantly positive effect on both strategic flexibility and KCP. Furthermore, Internet capability directly impacts strategic flexibility, yet it affects KCP both directly and indirectly through strategic flexibility, which confirms that strategic flexibility is a partial mediator in the relationship between Internet capability and KCP. Second, strategic flexibility positively influences KCP. Third, informatization density has a significant moderating effect on the relationship between Internet capability and KCP. Recommendations for Practitioners: The results indicate that firms should consider the importance of Internet capability and strategic flexibility for KCP in the Internet context. This study also provides a theoretical basis that could guide the Chinese government’s informatization construction of the industrial chain. Recommendation for Researchers: Researchers could further explore the role of other mediator variables (e.g., business process management, organizational agility) and consider the role of other moderator variables (e.g., resource commitment, learning orientation). Impact on Society: This study provides a reference for enterprises with similar cultural backgrounds in using Internet capability to enhance their competitive advantage. Future Research: Future research could collect data from various countries and regions to test the research model and conduct longitudinal studies to increase the robustness of the conclusions.




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Predicting the Adoption of Social Media: An Integrated Model and Empirical Study on Facebook Usage

Aim/Purpose: This study aims at (1) extending an existing theoretical framework to gain a deeper understanding of the technology acceptance process, notably of the Facebook social network in an unexplored Middle East context, (2) investigating the influence of social support theory on Facebook adoption outside the work context, (3) validating the effectiveness of the proposed research model for enhancing Facebook adoption, and (4) determining the effect of individual differences (gender, age, experience, and educational level) amongst Facebook users on the associated path between the proposed model constructs. Background: Social networking sites (SNSs) are widely adopted to facilitate social interaction in the Web-based medium. As such, this present work contends that there is a gap in the existing literature, particularly in the Middle East context, as regards an empirical investigation of the relationship between the social, psychological, individual, and cognitive constructs potentially affecting users’ intention to accept SNSs. The present research, therefore, attempts to address this deficit. The relevance of this work is also considered in light of the scarcity of empirical evidence and lack of detailed research on the effect of social support theory with regard to SNS adoption in a non-work context. Methodology: A quantitative research approach was adopted for this study. The corresponding analysis was carried out based on structural equation modelling (SEM), more specifically, partial least squares (PLS), using SmartPLS software. Earlier research recommended the PLS approach for exploratory studies when extending an existing model or developing a new theory. PLS is also a superior method of complex causal modelling. Moreover, a multi-group analysis technique was adopted to investigate the moderating influence of individual differences. This method divides the dataset into two groups and then computes the cause and effect relationships between the research model variables for each set. The analysis of an in-person survey with a sample of Facebook users (N=369) subsequently suggested four significant predictors of continuous Facebook use. Contribution: This study contributes to the body of knowledge relating to SNSs by providing empirical evidence of constructs that influence Facebook acceptance in the case of a developing country. It raises awareness of antecedents of Facebook acceptance at a time when SNSs are widely used in Arab nations and worldwide. It also contributes to previous literature on the effectiveness of the unified theory of acceptance and use of technology (UTAUT) in different cultural contexts. Another significant contribution of this study is that it has reported on the relevance of social support theory to Facebook adoption, with this theory demonstrating a significant and direct ability to predict Facebook acceptance. Finally, the present research identified the significant moderating effect of individual differences on the associated path between the proposed model constructs. This means that regardless of technological development, individual gaps still appeared to exist among users. Findings: The findings suggested four significant predictors of continuous Facebook use, namely, (a) performance expectancy, (b) peer support, (c) family support, and (d) perceived playfulness. Furthermore, behavioral intention and facilitating conditions were found to be significant determinants of actual Facebook use, while individual differences were shown to moderate the path strength between several variables in the proposed research model. Recommendations for Practitioners: The results of the present study make practical contributions to SNS organizations. For example, this research revealed that users do not adopt Facebook because of its usefulness alone; instead, users’ acceptance is developed through a sequence of variables such as individual differences, psychological factors, and social and organizational beliefs. Accordingly, social media organizations should not consider only strategies that apply to just one context, but also to other contexts characterized by different beliefs, perceptions, and cultures. Moreover, the evidence provided here is that social support theory has a significant influence on SNSs acceptance. This suggests that social media organizations should provide services to support this concept. Furthermore, the significant positive effect of perceived playfulness on the intention to use SNSs implied that designers and organizations should pay further attention to the entertainment services provided by social networks. Recommendation for Researchers: To validate the proposed conceptual framework, researchers from different countries and cultures are invited to apply the model. Moreover, a longitudinal research design could be implemented to gather data over a longer period, in order to investigate whether users have changed their attitudes, beliefs, perceptions, and intention by the end of the study period. Other constructs, such as individual experience, compatibility, and quality of working life could be included to improve the power of the proposed model. Impact on Society: Middle Eastern Facebook users regard the network as an important tool for interacting with others. The increasing number of Facebook users renders it a tool of universal communication and enjoyment, as well as a marketing network. However, knowledge of the constructs affecting the application of SNSs is valuable for ensuring that such sites have the various functions required to suit different types of user. Future Research: It is hoped that our future research will build on the results of this work and attempt to provide further explanation of why users accept SNSs. In this future research, the proposed research model could be adopted to explore SNSs acceptance in other developing countries. Researchers might also include other factors of potential influence on SNSs acceptance. The constructs influencing acceptance of other social networks could then be compared to the present research findings and thus, the differences and similarities would be highlighted.




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Exploring Perceptions of Bitcoin Adoption: The South African Virtual Community Perspective

Aim/Purpose: This paper explored the factors (enablers and barriers) that affect Bitcoin adoption in South Africa, a Sub-Saharan country with the high potential for Bitcoin adoption. Background: In recent years, Bitcoin has seen a rapid growth as a virtual cryptocurrency throughout the world. Bitcoin is a protocol which allows value to be exchanged over the internet without a central bank or intermediary. Cryptocurrencies such as Bitcoin are technological tools that arguably can contribute to reducing transactions costs. This paper explored the factors that affect Bitcoin adoption in South Africa, a Sub-Saharan country with the high potential for Bitcoin adoption, as little is known about the factors that affect Bitcoin adoption and the barriers to adoption. Methodology: A quantitative questionnaire was distributed to South African virtual communities where Bitcoin is a topic of interest, and 237 quantitative responses were received, along with 212 open-ended comments. Contribution: This research contributes to the body of knowledge in information systems by providing insights into factors that affect Bitcoin adoption in South Africa. It raises awareness of incentives and barriers to Bitcoin adoption at a time when financial literacy is a crucial issue both in South Africa and worldwide. Findings: The results indicate that perceived benefit, attitude towards Bitcoin, subjective norm, and perceived behavioral control directly affected the participants’ intentions to use Bitcoin. Perceived benefit, usefulness, ease of use, and trust-related risk were found to indirectly affect intention to use Bitcoin. Further, it emerges that the barriers to Bitcoin adoption in South Africa consist of the complex nature of Bitcoin and its high degree of volatility. Recommendations for Practitioners: Bitcoin can contribute to reducing transactions costs, but factors that affect adoption and the barriers to adoption should be taken into consideration. These findings can inform systems and software developers to develop applications that make managing Bitcoin keys and transacting using Bitcoin less complex and more intuitive for end users. Recommendation for Researchers: Bitcoin adoption in South Africa is a topic that has not been previously researched. Researchers could research similarities or differences in the various constructs that were used in this research model. Impact on Society: South African Bitcoin users consider it as a universal currency that makes cross-border payments cheaper. A large number of refugees and workers in South Africa make regular payments across borders. Bitcoin could reduce the costs of these transfers. Future Research: Future research could explore Bitcoin (and other cryptocurrencies) adoption in other developing countries. Researchers could look at factors that influence cryptocurrency adoption in general. The factors affecting adoption of other cryptocurrencies can be compared to the results of this study, and similarities and differences can thus be identified.




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Text Classification Techniques: A Literature Review

Aim/Purpose: The aim of this paper is to analyze various text classification techniques employed in practice, their strengths and weaknesses, to provide an improved awareness regarding various knowledge extraction possibilities in the field of data mining. Background: Artificial Intelligence is reshaping text classification techniques to better acquire knowledge. However, in spite of the growth and spread of AI in all fields of research, its role with respect to text mining is not well understood yet. Methodology: For this study, various articles written between 2010 and 2017 on “text classification techniques in AI”, selected from leading journals of computer science, were analyzed. Each article was completely read. The research problems related to text classification techniques in the field of AI were identified and techniques were grouped according to the algorithms involved. These algorithms were divided based on the learning procedure used. Finally, the findings were plotted as a tree structure for visualizing the relationship between learning procedures and algorithms. Contribution: This paper identifies the strengths, limitations, and current research trends in text classification in an advanced field like AI. This knowledge is crucial for data scientists. They could utilize the findings of this study to devise customized data models. It also helps the industry to understand the operational efficiency of text mining techniques. It further contributes to reducing the cost of the projects and supports effective decision making. Findings: It has been found more important to study and understand the nature of data before proceeding into mining. The automation of text classification process is required, with the increasing amount of data and need for accuracy. Another interesting research opportunity lies in building intricate text data models with deep learning systems. It has the ability to execute complex Natural Language Processing (NLP) tasks with semantic requirements. Recommendations for Practitioners: Frame analysis, deception detection, narrative science where data expresses a story, healthcare applications to diagnose illnesses and conversation analysis are some of the recommendations suggested for practitioners. Recommendation for Researchers: Developing simpler algorithms in terms of coding and implementation, better approaches for knowledge distillation, multilingual text refining, domain knowledge integration, subjectivity detection, and contrastive viewpoint summarization are some of the areas that could be explored by researchers. Impact on Society: Text classification forms the base of data analytics and acts as the engine behind knowledge discovery. It supports state-of-the-art decision making, for example, predicting an event before it actually occurs, classifying a transaction as ‘Fraudulent’ etc. The results of this study could be used for developing applications dedicated to assisting decision making processes. These informed decisions will help to optimize resources and maximize benefits to the mankind. Future Research: In the future, better methods for parameter optimization will be identified by selecting better parameters that reflects effective knowledge discovery. The role of streaming data processing is still rarely explored when it comes to text classification.




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Multilevel Authentication System for Stemming Crime in Online Banking

Aim/Purpose: The wide use of online banking and technological advancement has attracted the interest of malicious and criminal users with a more sophisticated form of attacks. Background: Therefore, banks need to adapt their security systems to effectively stem threats posed by imposters and hackers and to also provide higher security standards that assure customers of a secured environment to perform their financial transactions. Methodology : The use of authentication techniques that include the mutual secure socket layer authentication embedded with some specific features. Contribution: An approach was made through this paper towards providing a more reliable and complete solution for implementing multi-level user authentication in a banking environment. Findings: The use of soft token as the final stage of authentication provides ease of management with no additional hardware requirement. Recommendations for Practitioners : This work is an approach made towards providing a more reliable and complete solution for implementing multi-level user authentication in a banking environment to stem cybercrime. Recommendation for Researchers: With this approach, a reliable system of authentication is being suggested to stem the growing rate of hacking activities in the information technology sector. Impact on Society :This work if adopted will give the entire populace confidence in carrying out online banking without fear of any compromise. Future Research: This work can be adopted to model a real-life scenario.




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Identification of Influential Factors in Implementing IT Governance: A Survey Study of Indonesian Companies in the Public Sector

Aim/Purpose: This study is carried out to determine the factors influencing the implementation of IT governance in public sector. Background: IT governance in organizations plays strategic roles in deciding whether IT strategies and investments of both private and public organizations could be efficient, consistent, and transparent. IT governance has the potential to be the best practice that could improve organizational performance and competency. Methodology: The study involves qualitative and quantitative approaches, where data were collected through questionnaire, observation, interview, and document study through a sample of 367 respondents. The collected data were analyzed using Structured Equation Modeling (SEM) for validating the model and testing the hypotheses. Besides, semi-structured interview, observation, and document study were also carried out to obtain the management’s feedback on the implementation of IT governance and its activities. Contribution: The results of this study contribute to knowledge regarding good IT governance. Practically, this study can be used as a guideline for the future development and good IT governance. Findings: The findings reveal that policy has a significant direct influence on system planning, the management of IT investment, system realization, operation and maintenance, and organizational culture. The existence of IT governance policies, the success of the IT process can work well. Monitoring and evaluation processes also significantly affect system plan-ning, management of IT investment, system realization, operation and maintenance, and organizational culture. It indicates the process of monitoring and evaluation required for indications of financial efficiency, infrastructure, resources, risk and organizational success. Recommendations for Practitioners: It is important for organizational management to pay more attention to the organization’s internal controls in order to create good IT governance. Recommendation for Researchers: A comparative study between Indonesia and developing countries on the implementation of IT governance is needed to capture the differences be-tween those countries. Impact on Society: Knowledge of the factors influencing the implementation of IT governance as an effort to implement and improve the quality of IT governance. Future Research: Future studies should look further at the policy and IT governance models, specifically in public organizations, besides other influencing factors. Moreover, the outcome of this study could be generated as a guideline for the advanced development of IT governance and as a point of improvement as a way to generate a better good IT governance. It is essential because such evidence is lacking in current literature.




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The Effects of the Critical Success Factors for ERP Implementation on the Comprehensive Achievement of the Crucial Roles of Information Systems in the Higher Education Sector

Aim/Purpose: The aim of this study is to examine empirically the effects of certain key Critical Success Factors (CSFs) for the implementation of Enterprise Resource Planning (ERP) Systems on the comprehensive achievement of the crucial roles of Computer-Based Information Systems (CBISs) Background: The effects of the CSFSs were examined in the higher education sector in the Kingdom of Saudi Arabia (KSA) using a case study of the ERP adoption in Prince Sattam Bin Abdulaziz University. Methodology: A theoretical model was proposed based on the literature written on the CSFs and the roles of CBISs in business. The model encompasses six key CSFs and their associations with the realization of the crucial roles of CBISs. To test the proposed model, a questionnaire was developed by considering the most frequently used measurements items in the ERP’s literature. The data were collect-ed from 219 key stakeholders. Contribution: This study acts as one of the few empirical studies in assessing the effects of the important CSFs for ERP implementation upon its successful implementation. Its outcomes provide more insights and clarifications about the effects of six key CSFs on the comprehensive achievement of the crucial CBIS’s roles. Particularly, the uniqueness of this study lies in addressing the effects of these CSFs on the achievement of the vital CBIS’s roles collectively rather than the achievement of each role individually. Moreover, the study examined these effects in the higher education environment, which is characterized by its own special business processes and services. Findings: The results reveal that the six key CSFs have a positive relationship with the comprehensive achievement of the crucial roles of CBISs. These findings are consistent with many previous studies on the effects of the CSFs on the realization of the expected benefits of the enterprise systems. Recommendations for Practitioners: The managers and other key stakeholders should carefully manage the vital aspects of the CSFs in order to realize the promised ERP’s benefits, including the CBIS’s roles. Future Research: Additional empirical examinations are needed to investigate the effects of the rest of the CSFs on realizing the roles of information systems.




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Contextualist Inquiry into E-Commerce Institutionalization in Developing Countries: The Case of Mozambican Women-led SMMES

Aim/Purpose: This study explores how women-led SMMEs in developing countries, specifically in the Mozambican context, institutionalise e-commerce by focusing on the ongoing interaction between the SMME, its context, and process of e-commerce institutionalization. Background: It is believed that institutionalization of e-commerce provides significant benefits of unlimited access to new markets, and access to new, improved, inexpensive and convenient operational methods of transacting. Although prior studies have examined the adoption of e-commerce and the enabling and constraining factors, few have examined e-commerce (i) institutionalization (that is, post-adoption), and (ii) from a gender perspective. This study aims to respond to this paucity in the literature by exploring how women-led SMMEs in developing countries, specifically in the Mozambican context, institutionalise e-commerce. Methodology: The study follows a qualitative inquiry approach for both data collection and analysis. Semi-structured interviews were adopted for data collection and thematic analysis implemented on the data. SMMEs were purposively sampled to allow for the selection of information-rich SMMEs for study and specifically those that have gone through the experience of adoption and in some cases have institutionalized e-commerce. Contribution: The empirical findings explain how the institutionalization process from interactive e-commerce to transactive e-commerce unfolds in the Mozambican context. Findings: Transition from interactive to transactive e-commerce is firstly influenced by (i) the type of business the SMME is engaged in; and (ii) customer and trading partner’s readiness for e-commerce. Secondly, the transition process is influenced by the internal factors of (i) manager’s demographic factors; (ii) mimetic behaviour arising from exposure to (foreign) organizations in the same industry that have mature forms of e-commerce; (iii) the business networks developed with some of these organizations that have mature forms of e-commerce; (iv) access to financial resources; and (v) social media technologies. Thirdly, the process is influenced by external contextual factors of (i) limited government intervention towards e-commerce endeavors; (ii) limited to lack of financial institutions readiness for e-commerce; (iii) lack of local available IT expertise; (iv) consumer’s low purchasing power due to economic recessions; (vi) international competitive pressure; and (vii) sociocultural practices. Recommendations for Practitioners: The study provides SMME managers, practitioners, and other stakeholders concerned with women’s development with a better understanding of the process in order to develop appropriate policies and interventions that are suitable for the reality of women-led SMMEs in Mozambique and other developing countries with similar contextual characteristics. Recommendation for Researchers: The study contributes to the existing debate of e-commerce and the use of ICT for development in developing countries by providing a distinct contribution of the institutionalization process and how the contextual structures influence this process. Impact on Society: Women-led SMME managers can learn from the different experiences, and compare their e-commerce efforts with SMMEs that were able to institutionalize and make strategies for improvements within their organizations. Future Research: The manner in which women-led SMMEs employ e-commerce requires further investigation to understand how issues related to gender, the cultural context, and different regions or countries impact this process.




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Information Technology Capabilities and SMEs Performance: An Understanding of a Multi-Mediation Model for the Manufacturing Sector

Aim/Purpose: Despite the fact that the plethora of studies demonstrate the positive impact of information technology (IT) capabilities on SMEs performance, the understanding of underlying mechanisms through which IT capabilities affect the firm performance is not yet clear. This study fills these gaps by explaining the roles of absorptive capacity and corporate entrepreneurship. The study also elaborates the effect of IT capability dimensions (IT integration and IT alignment) upon the SMEs performance outcomes through the mediating sequential process of absorptive capacity and corporate entrepreneurship. Methodology: This study empirically tests a theoretical model based on the Dynamic Capability View (DCV), by using the partial least square (PLS) technique with a sample of 489 manufacturing SMEs in Pakistan. A survey is employed for the data collection by following the cluster sampling approach. Contribution: This research contributes to the literature of IT by bifurcating the IT capability into two dimensions, IT integration and IT alignment, which allows us to distinguish between different sources of IT capabilities. Additionally, our findings shed the light on the dynamic capability view by theoretically and empirically demonstrating how absorptive capacity and corporate entrepreneurship sequentially affect the firms' performance outcomes. At last, this study contributes to the literature of SMEs by measuring the two levels of performance: innovation performance and firm performance. Findings: The results of the analysis show that the absorptive capacity and the corporate entrepreneurship significantly mediate the relationship between both dimensions of IT capability and performance outcomes.




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The Role of Social Network in Family Business Diversification: Evidence from South Eastern Nigeria

Aim/Purpose: This study seeks to investigate if participation in business association’s programs through the traditional and new media platforms influences family businesses in South Eastern Nigeria to diversify into similar or different businesses. Background: Before the advances in information and communication technology, businesses were carried on via the traditional media. The application of these advances has changed the way business communications and transactions are conducted globally in both family and non-family businesses. Businesses are adapting to today’s turbulent environment by opening similar or different businesses in the same or different locations that are hinged on the traditional and new media platforms. Nigerians are largely involved in social network through the traditional (face-to-face contact) and new media (e.g., Facebook, WhatsApp, Twitter, YouTube and Instagram). Moreover, in spite of the commonplaceness of family businesses in Nigeria, these businesses still experience weak diversification, bankruptcy and loss of socio-emotional wealth. Consequent upon the foregoing, this paper specifically investigates if involvement in social network via the traditional media (i.e., participation in business association’s meetings, workshops, seminars) and the new media (i.e., participation in the business association’s interactive sessions on trending business issues through the association’s online social platform like WhatsApp, Twitter), influence family businesses in South Eastern Nigeria to diversify into similar or different businesses. Methodology: The study adopted a qualitative methodology. The qualitative data were generated via interview involving 30 purposively selected businesses from South Eastern Nigeria. This comprises 15 family businesses each that have respectively adopted related and unrelated diversification strategies. Two respondents (i.e., the business owner and a top level manager) each were drawn from the selected businesses. In all, 60 respondents were interviewed. Since the unit of analysis is the family business, the interview transcriptions from all the respondents were subjected to thematic content analysis on the basis of the family businesses. Contribution: Active involvement and participation in all the meetings, discussions, workshops and seminars of the social network via the traditional and new media platforms facilitates the adoption of related or unrelated diversification in family businesses. Moreover, the adoption of similar social network platforms like WhatsApp and Twitter in all the relationships among and between employees and managers, and the transactions of the businesses is one of the key factors for achieving successful related or unrelated diversification in family businesses. Findings: In spite of the risky nature of the business environment, the adoption of related diversification strategies is significantly influenced by resources such as business consultancy services garnered through the traditional and new media platforms of the social network. Also, family businesses that are actively involved in a social network where the actors interact through the traditional and new media are influenced by the resources acquired to consider adopting unrelated diversification. These resources include: better understanding of the nature of business challenges, environments and experiences; and different lines of businesses. Thus, the traditional and new media platforms are complementary in their roles. Recommendations for Practitioners: Family business owner-managers could use the findings to develop related or unrelated strategies for diversifying into existing or new markets. This can be through the localization of manufacturing plant, improvement of product packaging, sitting of sales outlet closer to the consumers, introduction of lower prices for products/services, introduction of new and better ways of service delivery, or development of more compelling promotion strategies. Recommendation for Researchers: As a veritable guide, this study could guide future researchers in the formulation of their objectives, selection of instrument for data collection and respondents, and adoption of method of data analysis. Impact on Society: Successful diversification suggests the establishment of new or more businesses. Consequently, these new or more family businesses are expected to translate to more employment opportunities and by extension reduction in unemployment and poverty rates in the society. Future Research: Further studies should be carried out to enhance the development of family businesses, contribute to the existing literature and ensure the generalization of the findings.




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Effects of Advocacy Banners after Abandoning Products in Online Shopping Carts

Aim/Purpose: This study empirically analyzed and examined the effectiveness of the online advocacy banners on customers’ reactions to make replacements with the similar products in their shopping carts. Background: When a product in a shopping cart is removed, it might be put back into the cart again during the same purchase or it may be bought in the future. Otherwise, it might be abandoned and replaced with a similar item based on the customer’s enquiry list or on the recommendation of banners. There is a lack of understanding of this phenomenon in the existing literature, pointing to the need for this study. Methodology: With a database from a Taiwanese e-retailer, data were the tracks of empirical webpage clickstreams. The used data for analyses were particularly that the products were purchased again or replaced with the similar ones upon the advocacy banners being shown when they were removed from customers’ shopping carts. Few pre-defined Apriori rules as well as similarity algorithm, Jaccard index, were applied to derive the effectiveness. Contribution: This study addressed a measurement challenge by leveraging the information from clickstream data – particularly clickstream data behavior. These data are most useful to observe the real-time behavior of consumers on websites and also are applied to studying click-through behavior, but not click-through rates, for web banners. The study develops a new methodology to aid advertisers in evaluating the effectiveness of their banner campaign. Findings: The recommending/advocating titles of “you probably are interested” and “the most viewed” are not significantly effective on saving back customers’ removed products or repurchasing similar items. For the banners entitled “most buy”, “the most viewed” might only show popularity of the items, but is not enough to convince them to buy. At the current stage on the host website, customers may either not trust in the host e-retailer or in such mechanism. Additionally, the advocating/recommending banners only are effective on the same customer visits and their effects fade over time. As time passes, customers’ impressions of these banners may become vague. Recommendations for Practitioners: One managerial implication is more effective adoption of advocacy/recommendation banners on e-retailing websites. Another managerial implication is the evaluation of the advocacy/recommendation banners. By using a data mining technique to find the association between removed products and restored ones in e-shoppers’ shopping carts, the approach and findings of this study, which are important for e-retailing marketers, reflect the connection between the usage of banners and the personalized purchase changes in an individual customer’s shopping cart. Recommendation for Researchers: This study addressed a new measurement which challenges to leverage the information from clickstream data instead of click-through rates – particularly retailing webpages browsing behavior. These data are most useful to observe the real-time behavior of consumers on websites and also are applied to studying click-through behavior. Impact on Society: Personalization has become an important technique that allows businesses to improve both sales and service relationships with their online customers. This personalization gives e-marketers the ability to deliver real effectiveness in the use of banners. Future Research: The effectiveness is time- and case-sensible. Business practitioners and academic researchers are encouraged to apply the mining methodology to longevity studies, specific marketing campaigns of advertising and personal recommendations, and any further recommendation algorithms.