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Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors

Online Resource




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The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips

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be

The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch

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Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu

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The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Dewey Library - HF5415.32.C36 2015




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Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.)

Online Resource




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Beginning Salesforce developer / Michael Wicherski

Online Resource




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Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish

Dewey Library - HF5718.22.S349 2016




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Simply said: communicating better at work and beyond / Jay Sullivan

Online Resource




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Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres

Online Resource




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Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




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Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey

Online Resource




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Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

Online Resource




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J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger

Hayden Library - HF5465.U6 P454 2017




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Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

Online Resource




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Social media management: persuasion in networked culture / Ben Shields

Dewey Library - HF5415.1265.S5334 2017




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Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema

Dewey Library - HF5415.13.G83 2018




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Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors

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Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin

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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

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Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

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Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

Online Resource




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Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber

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Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel

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Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro

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Consumer behavior over the life course: research frontiers and new directions / George P. Moschis

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Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti

Dewey Library - HF5415.129 M67 2019




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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal

Online Resource




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Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

Online Resource




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Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz,

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The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed

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LinkedIn Sales Navigator for Dummies / by Perry Van Beek

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Digital Marketing For Dummies / by Ryan Deiss, Russ Henneberry

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Data Merge and Styles for Adobe InDesign CC 2018: Creating Custom Documents for Mailouts and Presentation Packages / by Jennifer Harder

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Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

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Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train

Dewey Library - HF5415.32.B463 2019




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Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe

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Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal

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Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

Online Resource




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From behind the desk to the front of the stage: how to enhance your presentation skills / David Worsfold

Dewey Library - HF5718.22.W674 2019




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Getting started with Salesforce Einstein analytics: a beginner's guide to building interactive dashboards / Johan Yu ; foreword by Ketan Karkhanis

Online Resource




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Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose

Dewey Library - HF5415.13.P85 2018




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Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin

Online Resource




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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi

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Towards sustainable innovation: a five step approach to sustainable change / Sven Pastoors, Ulrich Scholz, Joachim H. Becker, Rob van Dun

Online Resource




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Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms

Dewey Library - HF5415.E93 2019




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Retail therapy: why the retail industry is broken-- and what can be done to fix it / Mark Pilkington

Dewey Library - HF5429.P545 2019




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Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz

Dewey Library - HF5415.32.H367 2019




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Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.)

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[ASAP] Mo<sub>2</sub>C-Embedded Carambola-like N,S-Rich Carbon Framework as the Interlayer Material for High-Rate Lithium–Sulfur Batteries in a Wide Temperature Range

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04842