em Delhi violence: Court dismisses bail plea of man who pointed gun at policeman By www.moneycontrol.com Published On :: Sat, 09 May 2020 07:54:05 +0530 During the hearing held through video conferencing, Special Public Prosecutor, appearing for the police, opposed the bail application saying Pathan was leading the mob and the whole country saw the manner in which he was leading the mob. Full Article
em Tension at LG Polymers plant in Andhra Pradesh as villagers protest demanding its closure By www.moneycontrol.com Published On :: Sat, 09 May 2020 13:05:06 +0530 The protesters placed two bodies of the dead in front of the factory main gate as part of the agitation while some youths barged into the plant even as state Director General of Police D G Sawang was inspecting the vapour leak spot and talking to the management on the measures taken to restore normalcy. Full Article
em Govt disburses Rs 18,253 crore to 9.13 crore farmers under PM-KISAN scheme during lockdown By www.moneycontrol.com Published On :: Sat, 09 May 2020 18:55:06 +0530 Under the PM-KISAN (Pradhan Mantri Kisan Samman Nidhi) scheme, each farmer gets Rs 6,000 in a year in three equal installments directly in bank account. Full Article
em Oil prices rise on demand prospects as lockdowns start to ease By www.moneycontrol.com Published On :: Tue, 05 May 2020 08:50:02 +0530 West Texas Intermediate (WTI) crude futures rose as much as 8.2% to a three-week high of $22.06 and were up 7.6%, or $1.55, at $21.94 at 0108 GMT. The U.S. benchmark is on a five-day win streak that started on April 29. Full Article
em CIL#39;s supply to power sector falls in March amid slump in coal demand By www.moneycontrol.com Published On :: Wed, 06 May 2020 13:55:06 +0530 CIL, the world#39;s largest coal-producing company, is a major supplier of the dry fuel to the power sector in India. Full Article
em Oil gains as US inventories grow less than feared while coronavirus slashes demand By www.moneycontrol.com Published On :: Thu, 07 May 2020 07:20:05 +0530 Brent crude was up by 12 cents, or 0.4%, to $29.84 a barrel 0044 GMT, after falling earlier in the Asian session and dropping 4% on Wednesday. Full Article
em Oil gains on hopes that easing of coronavirus curbs will trigger demand boost By www.moneycontrol.com Published On :: Fri, 08 May 2020 08:20:02 +0530 Brent crude was up 47 cents, or 1.5%, at $29.33 a barrel by 0121 GMT, having fallen nearly 1% on Thursday. Full Article
em 45 ని.ల్లోనే... అదిరిపోయే SBI ఎమర్జెన్సీ లోన్ స్కీం: EMI అప్పుడే చెల్లించొద్దు! By telugu.goodreturns.in Published On :: Thu, 07 May 2020 13:34:00 +0530 కరోనా మహమ్మారి వ్యాప్తిని నిరోధించేందుకు కేంద్రం లాక్ డౌన్ కొనసాగిస్తోన్న విషయం తెలిసిందే. ఇలాంటి విపత్కర పరిస్థితుల్లో ప్రభుత్వరంగ దిగ్గజం స్టేట్ బ్యాంక్ ఆఫ్ ఇండియా కస్టమర్లకు ఎమర్జెన్సీ లోన్ను అందుబాటులోకి తీసుకు వచ్చింది. చాలామందికి వ్యాపారాలు లేక, ఉద్యోగాలు లేక ఇబ్బందులు ఎదుర్కొంటున్నారు. ఈ నేపథ్యంలో కస్టమర్ అనుకూల ఆప్షన్స్తో అత్యవసర లోన్లు ఇస్తోంది. అమ్మో! Full Article
em EMI moratorium: మారటోరియం మరో 3 నెలలు పెంచుకుంటే రెండేళ్ల 'భారం' తప్పదు! By telugu.goodreturns.in Published On :: Fri, 08 May 2020 18:30:33 +0530 కరోనా మహమ్మారి, లాక్ డౌన్ నేపథ్యంలో ఆర్బీఐ ఈఎంఐ మారటోరియంను మరో మూడు నెలలు పొడిగించే అవకాశాలు కనిపిస్తున్నాయి. లాక్ డౌన్ను మూడోసారి మే 17వ తేదీ వరకు పొడిగించారు. మరోవైపు గ్రీన్, ఆరెంజ్ జోన్లలో ఆంక్షలు సడలిస్తూ ఆర్థిక కార్యకలాపాలు మెల్లిగా ప్రారంభమవుతున్నాయి. ఈ పరిస్థితుల్లో మారటోరియంను ఎవరు, ఏ మేరకు ఉపయోగించుకోవచ్చో చూద్దాం. SBI Full Article
em R Systems Intl Consolidated March 2020 Net Sales at Rs 209.26 crore, up 6.6% Y-o-Y By www.moneycontrol.com Published On :: Fri, 08 May 2020 14:18:36 +0530 NULL Full Article
em The grave implications of the Franklin Templeton debacle for investors and the financial system By www.moneycontrol.com Published On :: Fri, 24 Apr 2020 08:23:13 +0530 The regulators need to step in immediately to stop any contagion Full Article
em Mutual fund flows in April hold up despite redemptions in credit risk funds By www.moneycontrol.com Published On :: Fri, 08 May 2020 21:17:38 +0530 NULL Full Article
em India's fuel demand nearly halves in April amid lockdown By feeds.reuters.com Published On :: Sat, 09 May 2020 08:17:02 +0530 India's fuel demand dipped 45.8% in April from a year earlier, as a nationwide lockdown and travel curbs to combat the spread of novel coronavirus eroded economic activity. Full Article businessNews
em Google announces company holiday on May 22 to stem virus burnout By feeds.reuters.com Published On :: Sat, 09 May 2020 10:01:21 +0530 Alphabet Inc's Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic. Full Article businessNews
em Coronavirus inflicts huge U.S. job losses as pandemic breaches White House walls By feeds.reuters.com Published On :: Sat, 09 May 2020 11:52:30 +0530 The U.S. government reported more catastrophic economic fallout from the coronavirus crisis on Friday as the pandemic pierced the very walls of the White House and California gave the green light for its factories to restart after a seven-week lockdown. Full Article businessNews
em As pandemic rages, anything goes for bitcoin's third 'halving' By feeds.reuters.com Published On :: Sat, 09 May 2020 12:10:41 +0530 Bitcoin is about to undergo a scheduled technical adjustment as the number of new coins awarded to the computer wizards who "mine" the cryptocurrency will be cut in half, but forecasting which way its price will move afterward is more complicated now. Full Article businessNews
em Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences By feedproxy.google.com Published On :: Tue, 21 Apr 2020 10:30:32 +0000 Marketers are in the business of attracting attention. All of our tactics, our strategies, our goals boil down to: Did we get someone’s attention and inspire them to take action? The key to modern marketing is that we have to earn that attention. There will always be someone on who is louder, funnier, more talented, or just less shameless than your brand is willing to be. The only way to truly capture and sustain someone’s focus is to earn the right to their time. How do you earn attention? By providing remarkable experiences. By showing you care about your audience, you know who they are, and that your brand is here to help and to entertain them. For our latest Break Free video, we talked to a marketer who is helping marketers offer more memorable experiences. Sruthi Kumar is the Senior Marketing Manager at Sendoso, a platform that coordinates direct mail and gifting campaigns for personalization at scale. Sruthi and I sat down to talk about experiential marketing in all its forms: Event marketing, direct mail, content and beyond. We also dig deeper into the philosophy of marketing. Should marketers specialize in a certain aspect of marketing, or should we be taking a more holistic approach? Can left-brained content folks and right-brained strategy folks get along… and really, is it that simple of a divide? Sruthi has some inspiring thoughts on all of the above. Oh, and along the way, Sruthi shares how she built a marketing department from the ground up, taking Sendoso from a small start-up to competing with the big brands. [bctt tweet="I think what we’re really trying to do is bridge that online and offline experience. @sruthikkumar" username="toprank"] Highlights: 1:00: Direct mail plus digital marketing for unforgettable experiences 5:45: Marketing to delight your audience 7:40: Building a marketing department from the ground up 11:05: Tactics for earning attention at marketing events 18:15: Marketing requires creative and analytical thinking Josh: So tell me a little bit about Sendoso. What is it? What do you do? Sruthi: We're a sending platform, so we really help our customers reach their customers and prospects in a meaningful way by sending company swag, direct mail, sweets and treats, handwritten notes, the whole nine yards, in order to make really human connections with their prospects and customers. Josh: Do you feel like this going back to a more simpler form of marketing compared to digital marketing? Do you feel like that’s more effective as our world gets more digital? Sruthi: So I actually think they go hand in hand. What we're trying to do is really bridge that online and offline experience. So not to say that digital marketing does not work. I'm a marketer. I run our field marketing team, we use digital heavily, but it's just about bringing all the channels together to create that seamless experience for the end user, and that person that you want to book a meeting with or have a signed contract with or whatever else you need from them. [bctt tweet="It’s about bringing all the channels together to create that seamless experience for the end user, that person who you want to book a meeting with or have a signed contract with. @sruthikkumar" username="toprank"] We are moving to an ABM approach when we are doing our events, because sometimes you get to large audiences and it's hard to really get in contact with anyone. The beautiful thing about our product is that anyone can use it in any vertical. It's direct mail: If you're selling, you can use it. If you're trying to reach an audience, you can use it. We do the double funnel approach at Sendoso. We do have demand gen tactics while we also have ABM tactics as well. I had an interview that was my first internship as a marketer. The CMO asked me, ‘Are you analytical? Or are you creative?’ And I was like, ‘I don't know, I feel like I'm a little bit of both.’ And she said, ‘You can't be both.’ And I just want to call her now, because you have to be both. I may not be the most analytical person on my team. But I get to work with this marketing ops manager. We built our team together, and she's very analytical. I get to learn from her and understand how would my MOPS person do this. And that's the cool stuff that you get to take with you. As a marketer, you should be well rounded — you're a content marketer, but you could put a demand gen campaign together. Josh: We just love this binary of left brain versus right brain. But then you get this idea that oh, well, the creative types are just sitting up there in their beanbag chairs with the lava lamps going, ‘Oh, wouldn't it be cool if we did this?’ And then on the other hand is a bunch of robots who are crunching numbers. For some people, those things are going to overlap into a circle and some are somewhere on the continuum, but you can’t be just one or the other. [bctt tweet="People ask, 'Are you analytical or are you creative?' But you have to be both... As a marketer, you should be well rounded: You're a #contentmarketer, but you could put a demand gen campaign together. You're not just writing. @sruthikkumar" username="toprank"] Sruthi: With all those marketing activities that we're supposed to do, some people are just doing the check-boxes. That's totally fine, but I think you should bring your personality into it. I think so many of us are so scared. Like having our corporate voice, but I think our personal voice should be in there too. I think the only reason why Sendoso did stand out in the early days is because we got to incorporate so many of our early founders’ and members’ own personalities into the brand. And even the way we pitch our product today is by the voices of our sales team and our marketing team, our co-founders and c-suite. So I think it's just about being okay with being yourself and incorporating that into your whole corporate brand. [bctt tweet="I think the reason Sendoso did stand out in the early days is we got to incorporate so many of our early founders’ own personalities. It's about being okay with being yourself and incorporating that into your corporate brand. @sruthikkumar" username="toprank"] Stay tuned to the TopRank Marketing Blog and subscribe to our YouTube channel and podcast for more Break Free B2B interviews. Here are a few to whet your appetite: Break Free B2B Marketing: Gary Gerber on Scaling ABM without Losing Focus Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics Break Free B2B Series: Adi Bachar-Reske on Taking the Lead in the Evolution of B2B Content Marketing The post Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences appeared first on Online Marketing Blog - TopRank®. Full Article B2B Marketing Content Marketing Online Marketing direct mail
em Should B2B Marketers Embrace Ephemeral Content? By feedproxy.google.com Published On :: Thu, 23 Apr 2020 10:30:13 +0000 One great thing about being a young Gen X’er: There was no social media during my junior high and high school years. Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever. So it’s no surprise that the youngest social media users leapt on Snapchat when it launched. Snapchat Stories provided the feeling of togetherness that social media’s good at, without the potential to embarrass your future self. Other platforms were quick to buy into the idea of ephemeral content — content that expires and is deleted after a set period of time, usually 24 hours. Instagram’s creatively-named offering, Instagram Stories, boasts 500 million daily users. That’s more daily users for a single feature on Instagram than there are for the entirety of Twitter. But don’t count Twitter out just yet — they’re testing their own ephemeral content, called, unfortunately, “Fleets.” Even the level-headed folks at LinkedIn* are testing LinkedIn Stories with a handful of users. For B2B content marketers, ephemeral content seems like the opposite of everything we try to do. DISPOSABLE content? No SEO value, no repurposing potential… what’s the point? Should B2B marketers go ephemeral? It depends. Here’s what you need to know. Ephemeral Content for B2B Marketers Before we get into specifics, you should first consider ephemeral content the same way you would any content. I’d recommend asking the following four questions. Four Questions B2B Marketers Should Ask about Ephemeral Content These questions aren’t unique to ephemeral content, of course. They’re questions worth asking for any new marketing channel or tactic. They are: Is my audience on this channel? Is my audience consuming content on this channel? Can we produce high-quality content for this channel? Does this channel offer a logical next step for our audience? For most B2b marketers, the answers to all these questions is “yes.” If your audience includes millennials or young Gen Xers, they’re likely on Instagram Stories at least. They’re used to the format and will likely be open to ephemeral content on LinkedIn and Twitter as it rolls out. Can your brand produce high-quality ephemeral content? That’s one of the chief selling points of Stories — they’re easy and cheap to produce. There are robust tools for creating them built into the platforms that host them. And audiences expect a more informal, less-produced content experience. As far as next steps go, Instagram Stories are actually more marketer-friendly than Instagram posts. Users can swipe up in a story to go directly to another piece of content, a lead gen form, or any other hyperlink. There’s no “Please visit the link in our bio” for Stories — it’s an immediate pass-through. Now, if your offering skews more to the Boomer demographic, or you’re courting people too hip — or technology-averse — to be on social media, you might hold off. But it’s safe to say the majority of B2B marketers can get some juice out of ephemeral content. How to Make the Most of Ephemeral Content for B2B You don’t get the opportunity to build a content library with ephemeral content. By its nature, it should serve a different purpose than blog posts or eBooks. Think about building an audience and engaging them on a regular basis, rather than creating a library people wander in and out of. Focus on Your People, Not Your Product There are plenty of outlets for you to serve up product information and sales brochures. Ephemeral content is better suited for highlighting the people who work for your company. Focus on what makes them unique, what makes them relatable, and what makes them excellent at serving your customers. Mailchimp is great at this type of story. Their “Day in the Life” series highlights and celebrates individual employees. [bctt tweet="“Ephemeral content is better suited for highlighting the people who work for your company. Focus on what makes them unique, what makes them relatable, and what makes them excellent at serving your customers.” @NiteWrites" username="toprank"] Be Passionate about Purpose For a growing majority of consumers, what a brand sells is less important than what the brand stands for. We’re looking to buy from businesses that share our values, and B2B buyers are no exception. Ephemeral content is a good way to get the message out about your brand’s larger purpose in the world, to highlight your vision for the future and your progress towards those goals. Lush is great at blending their purpose with their more product-centered ephemeral content. It only takes a few Instagram Stories to see exactly where they stand and what they value. Show Your Personality If your organization is still looking for permission to loosen up a little, ephemeral content is your permission slip. It’s a format with lower audience expectations, one that’s focused on short-form, entertaining content, and one that won’t linger to haunt you until the end of time. So it’s well worth experimenting with your brand’s voice and personality. You may find that B2B buyers are just as starved for entertainment as the rest of us. Cisco is absolutely killing it with their Stories right now. The playful, energetic tone isn’t what you would expect from a staid titan of industry, but it’s delightful to watch. [bctt tweet="“If your organization is still looking for permission to loosen up a little, ephemeral content is your permission slip.” @NiteWrites" username="toprank"] Serialize Your Content Ephemeral content is all about building an audience that will make your feed appointment viewing. Serialized content can help establish that habit. There are a few easy ways to serialize: Establish regular features, like Mantra Monday, Thoughtful Thursday, or Whiskey Wednesday (okay, maybe not the last one) Chop up a long-form video into segments and air them sequentially Focus on a different department every week to explore your organization For longer-form serialized content, it’s worth creating an IGTV Series. Series come with tools to help you create and promote new episodes to bring in subscribers. Check out General Electric’s Taking the World to Work series for inspiration. Let’s Get Ephemeral! Ephemeral content is one of the primary ways people are using social media — which means it’s relevant for any B2B business with an audience on social platforms. Adding ephemeral content to your content marketing strategy will exercise a different set of muscles than your regular content creation, but it’s a form that rewards continued experimentation. Need help with ephemeral or evergreen content? Our content marketing team is ready. * Note: LinkedIn is a TopRank Marketing client. The post Should B2B Marketers Embrace Ephemeral Content? appeared first on Online Marketing Blog - TopRank®. Full Article B2B Marketing Social Media ephemeral content
em Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management By feedproxy.google.com Published On :: Wed, 29 Apr 2020 10:30:46 +0000 Why should B2B marketers give a DAM? When that DAM is digital asset management, you’re looking at a system that will improve all forms of online marketing, whether it's B2B influencers, social, search, content, video or always-on marketing. It's also one of the top investments an organization can make for successfully leveraging a digital environment that will only expand with more data in the coming years. It’s no wonder the global DAM market was valued at $3.4 billion in 2019, and is expected to reach $8.5 billion by 2025, according to report data from IMARC. Just What Are Digital Assets? As we explored in our introduction to DAM technology, “Why Digital Asset Management Matters in B2B Marketing,” digital assets are simply any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud. DAM software runs either on a local computer network or in the cloud, and is built to pull in and make it easy to organize an unlimited number of files — all those digital assets that organizations create and use daily. The more complex your marketing strategies and organization are, the greater the benefits of DAM will be, especially when accumulated over time. The pandemic has also brought to light weaknesses for some organizations, as remote workers place additional strains on systems not necessarily designed for unified online access to digital asset libraries. Let’s look at how adding a DAM system to your mix can help improve six major forms of digital marketing. [bctt tweet="“The more complex your marketing strategies and organization are, the greater the benefits of digital asset management (DAM) will be, especially over time.” — Lane R. Ellis @lanerellis" username="toprank"] 1 — Use DAM to Augment Your Influencer Marketing Influencer marketing campaigns, especially in the B2B realm, can involve many people and projects, often with a variety of images, document files, videos, and other digital assets. Tracking multiple versions of files — with varieties specifically created for each social media platform involved in a campaign — can get complicated, and many firms either use a cobbled together make-shift approach that may be known only to one or a few people in the organization, or end up bouncing around from one software solution to another. A good DAM database, however, can be used company-wide and is expandable enough to accommodate any change in file types, for as long as the DAM is supported by its developers. The best DAM solutions also offer transparent and robust import and especially export routines, so that organizations aren’t locked-in to one DAM environment with their digital assets held hostage, unable to easily migrate to other solutions if needed. Influencer marketing benefits from DAM through increased efficiency and time savings, which ultimately make influencers happy and better able to share co-created content. 2 — Expand Your Content Marketing With DAM The type of savvy content management offered by DAM systems could save marketing teams 13 days annually per staff member, according to report data from Canto. The same research found that 41 percent of marketers said that digital filing inefficiencies had caused delayed project releases, and 54 percent noted that they experienced frustration with inefficient filing systems. By its very nature content marketing involves vast quantities of content in all its various digital forms, and a powerful DAM system enhances content marketing by making it easy to find all the digital assets a business has ever created, both for current campaigns and when gathering past performance and return on investment (ROI) data. Brands such as Under Armour use DAM systems to manage over 12 terabytes of content including more than half a millions digital assets for some 7,000 products that change seasonally, a task that while possible without using a DAM, really shows off the benefits of a solid organizational and archival solution. 3 — Make a Move to DAM to Improve Your Video Marketing As with static digital assets, a good DAM system easily ingests and organizes video content, putting it at the fingertips of each person in an organization who needs it, from video editor to social media manager to corporate executives. Digital video has remained a leading performer for marketers, with 92 percent saying it's an important part of their marketing strategy (HubSpot), and with the arrival of the global health crisis initial reports have shown that more video than ever is being viewed, including 5.5 percent higher video view rates on Twitter. One of the many benefits a top-notch DAM solution offers is the ability to find otherwise hidden static content in your organization's archives that can work well in creating video marketing, oftentimes also avoiding time-consuming efforts to re-do work that has already been completed but can't easily be found. 4 — DAM Shines in Always-On Marketing Environments Always-on marketing replaces on-again off-again campaigns with a fluid ongoing effort, continually cultivating and carefully building efforts that allow businesses to seamlessly adapt their marketing efforts, rather than playing catch-up, stopping a campaign, and waiting to build a new one. For B2B marketers, the shift to always-on is swiftly advancing, and in always-on marketing DAM shines brightly, as it removes many of the bottlenecks slowing down traditional marketing by offering easy and swift access to a firm’s digital asset archive. We recently launched a new ongoing series for B2B brands looking to explore the many benefits of always-on influence, as our CEO Lee Odden took a close at in "Always On Influence: Definition and Why B2B Brands Need it to Succeed." Marketing technology also thrives when DAM is involved, and MarTech Advisor recently took a look at 10 of the major players in the DAM market. [bctt tweet="“Always On Influencer Marketing is a strategic approach to creating communities of trusted experts that is relationship and content focused.” @LeeOdden" username="toprank"] 5 — Search Marketers Find Success with DAM Search marketers also benefit from a powerful DAM system, being able to systematically find search campaign assets, analytics data contained in spreadsheets or other formats, in ways that help make more data-informed search marketing efforts a snap. In a way the so-called findability of search marketing goes hand-in-hand with a smart DAM solution, as both are centered around finding things — whether in the form of search engine query answers or finding a file you know you have but haven't been able to successfully locate until the arrival of a DAM system. 6 — B2B Marketers Get Social with DAM Social media marketers too can gain advantages by using a DAM workflow, easily accessing digital assets destined for a variety of social platforms, whether they involve static or video content, advertising copy in text documents, or social analytics data in any number of file formats. Social media marketing is also enhanced by DAM through time savings, but also by the extra insight it can bring helping to open up an organization's digital asset library. Re-purposing content on social platforms can take on an entirely new and all-encompassing level when every digital asset can easily come in to play and be combined in relevant new ways, thanks to a powerful DAM system. Invest in Your Firm’s Long-Term Success Using DAM Whether you specialize in B2B influencer marketing, social, search, content, video or always-on efforts — or a combination of these primary digital marketing practices — finding and implementing the right digital asset management system is an investment in the long-term success of your organization. Finally, to help you learn more about DAM solutions for marketers, including a list of many of the top providers, have a look at our article exploring the subject. The post Why B2B Marketers Should Give a DAM: Top Tips on Digital Asset Management appeared first on Online Marketing Blog - TopRank®. Full Article B2B Marketing b2b marketing innovation digital asset management efficiency
em B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates By feedproxy.google.com Published On :: Fri, 01 May 2020 10:30:31 +0000 How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020 75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs How COVID-19 has changed social media engagement [Report] Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social Twitter Publishes New Data on Video and Ad Content Performance During COVID-19 Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates? Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today Coronavirus reshapes consumer habits, creating 4 new segments, report finds 25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today ON THE LIGHTER SIDE: A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client) Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below. Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel. The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®. Full Article Online Marketing News digital marketing news
em Pro-China and democratic lawmakers scuffle in Hong Kong legislature By feeds.reuters.com Published On :: Fri, 08 May 2020 17:55:18 +0530 Rival lawmakers scuffled in Hong Kong's legislature on Friday in a row over electing the chairman of a key committee, a fresh sign of rising political tension as the coronavirus pandemic tapers off in the Chinese-ruled city. Francesca Lynagh reports. Full Article
em Class of 2020 graduates with 'robot ceremony' By feeds.reuters.com Published On :: Fri, 08 May 2020 22:26:19 +0530 Arizona State University's Thunderbird School of Global Management utilizes robots to give its students a virtual graduation ceremony. Freddie Joyner has more. Full Article
em Facebook names first members of content oversight board By feeds.reuters.com Published On :: Wed, 06 May 2020 21:24:37 +0530 Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members. Full Article
em Trump's re-election pitch: Blame China. Remake economy By feeds.reuters.com Published On :: Thu, 07 May 2020 19:51:04 +0530 Aides to U.S. President Trump say their 2020 campaign will now be focus on two themes: Trump is the only candidate who can resurrect the economy and that Democrats will not be as tough on China, a country Trump is blaming for the pandemic. Full Article
em Class of 2020 graduates with 'robot ceremony' By feeds.reuters.com Published On :: Fri, 08 May 2020 22:26:19 +0530 Arizona State University's Thunderbird School of Global Management utilizes robots to give its students a virtual graduation ceremony. Freddie Joyner has more. Full Article
em Exclusive: Bangladesh's Beximco to begin producing COVID-19 drug remdesivir - COO By feeds.reuters.com Published On :: Tue, 05 May 2020 19:37:31 +0530 One of Bangladesh's largest drugmakers, Beximco Pharmaceuticals, will start production this month of the experimental antiviral drug remdesivir, which has shown promise in fighting the new coronavirus, a senior company executive said on Tuesday. Full Article southAsiaNews
em Members of Islamic State-Haqqani network arrested over Kabul attacks By feeds.reuters.com Published On :: Wed, 06 May 2020 17:47:57 +0530 Afghan security forces arrested eight members of a network grouping Islamic State and Haqqani militants responsible for bloody attacks in the capital including on Sikh worshippers, the country's security agency said on Wednesday. Full Article southAsiaNews
em Pakistan government to share lending risk with banks to save jobs in pandemic By feeds.reuters.com Published On :: Wed, 06 May 2020 18:39:19 +0530 Pakistan's finance ministry will share part of the risk banks face in lending to struggling small businesses, in a bid to protect jobs in the wake of the coronavirus pandemic, the central bank said on Wednesday. Full Article southAsiaNews
em German youth jazz-up social distancing for climate demo By feeds.reuters.com Published On :: Fri, 24 Apr 2020 19:51:21 +0530 Young German climate-strikers on Friday (April 24) got creative with their social distancing, set up hundreds of cardboard cutouts to represent protesters taking part in the Fridays for Future demonstration. Full Article
em Facebook names first members of content oversight board By feeds.reuters.com Published On :: Wed, 06 May 2020 21:24:37 +0530 Facebook's new content oversight board will include a former prime minister, a Nobel Peace Prize laureate and several constitutional law experts and rights advocates in its first 20 members. Full Article
em Pandemic slams healthcare jobs By feeds.reuters.com Published On :: Fri, 08 May 2020 22:29:19 +0530 The steep plunge in U.S. payrolls caused by the pandemic also slammed the healthcare sector, as many workers in dentists' and doctors' offices lost their jobs. Fred Katayama reports. Full Article
em Daredevil 'Mad Mike' Hughes dies in crash of his homemade rocket in California By feeds.reuters.com Published On :: Mon, 24 Feb 2020 04:33:17 +0530 "Mad Mike" Hughes, a self-styled explorer and daredevil bent on proving that the earth is flat was killed over the weekend when his homemade rocket crashed in the California desert over the weekend. Full Article oddlyEnoughNews
em 'Full-flower supermoon' rises on world starting to emerge from lockdowns By feeds.reuters.com Published On :: Fri, 08 May 2020 15:01:19 +0530 The last "supermoon" of 2020 rose in the night sky on Thursday over a world beginning to re-emerge after weeks of coronavirus-related lockdowns. Full Article
em Pro-China and democratic lawmakers scuffle in Hong Kong legislature By feeds.reuters.com Published On :: Fri, 08 May 2020 17:55:18 +0530 Rival lawmakers scuffled in Hong Kong's legislature on Friday in a row over electing the chairman of a key committee, a fresh sign of rising political tension as the coronavirus pandemic tapers off in the Chinese-ruled city. Francesca Lynagh reports. Full Article
em UK observes two-minute silence to commemorate VE Day 75th anniversary By feeds.reuters.com Published On :: Fri, 08 May 2020 18:11:19 +0530 Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes. Full Article
em Class of 2020 graduates with 'robot ceremony' By feeds.reuters.com Published On :: Fri, 08 May 2020 22:26:19 +0530 Arizona State University's Thunderbird School of Global Management utilizes robots to give its students a virtual graduation ceremony. Freddie Joyner has more. Full Article
em Pandemic slams healthcare jobs By feeds.reuters.com Published On :: Fri, 08 May 2020 22:29:19 +0530 The steep plunge in U.S. payrolls caused by the pandemic also slammed the healthcare sector, as many workers in dentists' and doctors' offices lost their jobs. Fred Katayama reports. Full Article
em Robocop-style helmets help Rome airport check passenger temperatures from a distance By feeds.reuters.com Published On :: Thu, 07 May 2020 16:32:19 +0530 Fiumicino is now the first in Europe to use ‘smart helmets’ to check the temperature of travellers - helmets equipped with portable thermoscanners that can screen people for symptoms of the new coronavirus at a safe distance of up to 7 metres. Full Article
em No right to praise healthcare workers and then ignore them: Pelosi takes aim at Trump By feeds.reuters.com Published On :: Thu, 07 May 2020 22:38:20 +0530 U.S. House Speaker Nancy Pelosi on Thursday made an indirect dig at President Donald Trump's Navy Blue Angels flyover this weekend, saying that political leaders have 'no right to praise them and then ignore their needs.' Full Article
em 'Full-flower supermoon' rises on world starting to emerge from lockdowns By feeds.reuters.com Published On :: Fri, 08 May 2020 15:01:19 +0530 The last "supermoon" of 2020 rose in the night sky on Thursday over a world beginning to re-emerge after weeks of coronavirus-related lockdowns. Full Article
em UK observes two-minute silence to commemorate VE Day 75th anniversary By feeds.reuters.com Published On :: Fri, 08 May 2020 18:11:19 +0530 Along with millions around the nation, Prince Charles held a two-minute silence outside his family's Balmoral estate, while military jets flew over the United Kingdom's four capitals, and 1940s-style tea parties plus singalongs were planned in homes. Full Article
em The end of the open plan office? Workspaces get post-pandemic makeovers By feeds.reuters.com Published On :: Thu, 07 May 2020 05:12:34 +0530 One-way corridors, buffer zones around desks, and clear plastic screens to guard against colleagues' coughs and sneezes may become office standards after coronavirus stay-at-home orders are lifted, say occupational experts. Full Article lifestyleMolt
em London's "temples of gastronomy" improvise to survive COVID-19 By feeds.reuters.com Published On :: Thu, 07 May 2020 13:24:42 +0530 Andrew Wong knew from an early age that running a restaurant required improvisation, having watched his parents steer their London Chinese restaurant through nearly 30 years of good times and bad. Full Article lifestyleMolt
em Opera star sings Britain's VE Day hits from an empty Albert Hall By feeds.reuters.com Published On :: Fri, 08 May 2020 19:46:00 +0530 Welsh mezzo-soprano Katherine Jenkins will stream a concert from an empty Royal Albert Hall on Friday evening, as locked-down Britain marks the 75th anniversary of "Victory in Europe" Day. Full Article lifestyleMolt
em Police file homicide complaint against LG Chem after deadly leak By feeds.reuters.com Published On :: Fri, 08 May 2020 18:09:28 +0530 Indian police have filed a culpable homicide complaint against an LG Chem subsidiary over a toxic gas leak at its chemical plant in the south of the country that killed 11 people and forced 800 into hospital for treatment from poisoning. Full Article topNews
em Coronavirus inflicts huge U.S. job losses as pandemic breaches White House walls By feeds.reuters.com Published On :: Sat, 09 May 2020 11:52:30 +0530 The U.S. government reported more catastrophic economic fallout from the coronavirus crisis on Friday as the pandemic pierced the very walls of the White House and California gave the green light for its factories to restart after a seven-week lockdown. Full Article topNews
em Protesters demand closure of LG Polymers plant in Andhra Pradesh after toxic gas leak By feeds.reuters.com Published On :: Sat, 09 May 2020 17:10:47 +0530 Villagers placed the bodies of three victims of a deadly gas leak from an LG Polymers plant in Andhra Pradesh at the gates of the site on Saturday, and demanded the factory be shut down immediately and its top management arrested. Full Article topNews
em Russian hackers accessed emails from Merkel's constituency office - Der Spiegel By feeds.reuters.com Published On :: Fri, 08 May 2020 15:22:10 +0530 Russia's GRU military intelligence service appears to have got hold of many emails from Chancellor Angela Merkel's constituency office in a 2015 hack attack on Germany's parliament, Der Spiegel magazine reported on Friday, without citing its sources. Full Article technologyNews
em Facebook to allow employees to work remotely until year end By feeds.reuters.com Published On :: Fri, 08 May 2020 15:22:39 +0530 Facebook Inc said on Friday it would allow its workers who are able to work remotely to do so until the end of the year as the coronavirus pandemic forces governments to extend stay-at-home orders to curb the spread of the disease. Full Article technologyNews
em Google announces company holiday on May 22 to stem virus burnout By feeds.reuters.com Published On :: Sat, 09 May 2020 10:01:21 +0530 Alphabet Inc's Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic. Full Article technologyNews