During the COVID-19 pandemic, however, the daily work routine for tailors and apprentices looks a bit different than usual: for several weeks, they have been producing hand-crafted masks for use of...

The Job I love how dynamic the smartphone industry is and that there's something new to learn every single day - be it with respect to business or product innovation or the waves of changes in retail and e-commerce. It always keeps you on your toes. I am definitely a bit of a geek at […]

Javier Sotomayor talks to Sonam Saini about entering the hinterlands, rising ticket prices, and the threat from OTT players.

Post the NTO implementation, the dynamics have tilted in favour of the broadcasters.

Using AI and machine learning capabilities, the system can be further trained to respond like a professional.

With the merger we had set out to create a new agency breed — a creative, data and technology agency that can offer genuine end-to-end solutions to our clients.

He will report to Simi Sabhaney, CEO, Dentsu India. In the past, Malhotra has worked with agencies such as Bates CHI & Partners and Ogilvy.

Lifestyle, as an industry, has a lot of potential. There are challenges that keep me motivated as this industry goes through evolution in terms of practices and business methods.

We have co-branded partnerships and also engage in tie-ups with designers. Almost 80% of the business is protected through exclusive tie-ups, says Vasanth Kumar, Managing Director, Lifestyle International

As tough taskmasters, challenges have a way of helping us expand the horizons of what we believe to be possible, and put our creativity to the best use while navigating around a tense situation.

WeChat also jumped on the bandwagon recently. Its story feature, Time Capsule, allows users to upload short, time-bound videos that appear on a user’s homepage with additional features such as music, location, emojis, etc.

Langoor was founded in 2010 and is now present across India, the Middle East and Australia. This is Havas Group’s second digital agency acquisition in India in the year, the first being Think Design.

Realising that sourcing within India helps cut costs, Uniqlo established an office in Bengaluru in 2016 to identify and work with partner factories in India. The company currently procures cotton fibre from India, as a result.

The Myntra Extended Network Through Store Activation (MENSA), a kirana model, allows local business owners to earn by assisting in deliveries.

Ujjwal Chaudhry, director, RedSeer Consulting, says, “Metro consumers buy more branded products, but the same value proposition would not be as attractive to a tier II consumer.”

OTT platforms are partnering with travel agencies, airlines and cruises to tap on-the-go audiences

Consumers are looking at spending cautiously, but they have not stopped their purchases.

Our mission is to solve boredom. There are now 500 million Indians who have an internet connection, and are spending nearly five hours a day on social media and entertainment.

I am very organised; my entire day is well planned. After a quick short walk in the morning, I reach office by 8.30 am. I like to review what I wish to accomplish at the beginning of my day and schedule all the meetings beforehand.

A new phrase in marketing which started in the US a few years back is now catching on in India as well.

The Godfather, of course. It is a cult classic. Another movie that I would like to watch again is Andhadhun for its unpredictable storyline and performances.

"I find my job very exciting; every day is new, as we are creating a brand in the Indian market which is a challenge in itself," says Rahul Vira, CEO, Skechers, South Asia.

A look at how some companies in India are ambling towards sustainable packaging and products.

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

The live streaming feature on social media platforms is seeing a huge uptake during the lockdown

As per a report by BARC India and Nielsen, there has been a 30% increase in the time spent on education apps on smartphones since the lockdown

Lionel Messi and company took the fields at Joan Gamper training centre for individual sessions, for which the players arrived alone in kit and took to the three pitches without passing through the...

Kobe and Gianna Bryant were among nine people who died in the January 26 helicopter crash in the mountains west of Los Angeles.

Narinder Batra will continue to hold his post as International Hockey Federation's (FIH) annual congress was postponed due to the coronavirus pandemic.

The move comes a day after California allowed manufacturers in the state to reopen operations, shut due to coronavirus-led lockdowns, which drew an enthusiastic "Yeah!!" on Twitter from Tesla Chief...

Xiaomi's low-cost Redmi models dominate the budget market, but that could hurt the Mi 10 5G, priced starting at Rs. 49,999

iPhone SE (2020) was unveiled last month, and this "affordable" new offering from Apple is priced in India starting at Rs. 42,500. India availability and sale details were not announced at the...

WhatsApp tricks 2020 for iPhone includes some advanced tips such as how to schedule WhatsApp messages, how to hide online status, and how to send WhatsApp message without adding a contact.