Brands tap regional celebrities to go hyperlocal. Does it translate into higher ROI?

Over the past decade, brands have begun embracing cultural fads en masse on their social media channels to stay relevant.

VFS Global has appointed L&K Saatchi & Saatchi as its global creative agency. The agency will manage VFS Global’s marketing and branding mandate for its operations worldwide.

Multiple reality shows in the same genre is a trend most GECs are following. Easy fix or strategic programming?

The report states that this “was driven by a 3% ad volume growth”.

"India is at the onset of a brand revolution where, in the coming decade, I hope homegrown brands will make it to the top," says JB Singh, President and CEO, InterGlobe Hotels

In the era of e-commerce, where do direct selling companies with a sparse digital presence stand?

Smart and connected television sets have been around for some years now but the large-scale proliferation will have huge impact on the entertainment and video ecosystem.

Mahindra Group brought back its Jawa motorcycles last year; Campa Cola is keen on making a return; and HUL’s Liril has attempted many relaunches

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise that companies like Del Monte want to ride this wave.

Cost of one SMS is around 12 paise, whereas a promotional e-mail could cost 2-4 paise. A retail brand organising a high intensity campaign for its seasonal sale could end up spending Rs 15-20 lakh to reach its consumers.

The biggies have built dark stores, warehousing, last-mile deliveries and launched private labels, but still struggle with low margins.

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

The live streaming feature on social media platforms is seeing a huge uptake during the lockdown

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores

Lionel Messi and company took the fields at Joan Gamper training centre for individual sessions, for which the players arrived alone in kit and took to the three pitches without passing through the...

The Argentina national team jersey signed by Diego Maradona is being raffled to those who have given donations in an initiative that has collected hygiene products, masks and around 100 kilograms of...

Daniel Ricciardo, waiting out the crisis on his farm near Perth, Western Australia, believes a dramatic season-opener is in prospect at the Red Bull Ring.

Xiaomi's low-cost Redmi models dominate the budget market, but that could hurt the Mi 10 5G, priced starting at Rs. 49,999

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have...

Unearthing cartels by invoking applicant confidence: Lesser penalty regulations, 2009

SYNOPSIS:This article aims at answering the most pressing doubts that applicants usually have prior to an interview for an internship. The article highlights certain important questions that the applicants should always be prepared for and further el

ESIC & EPF relief scheme guidelines 2020 due to COVID19

Welfare measures issued during COVID -19 Pandemic: A Great Government Initiative or an Unnecessary Burden on Employers in India?

Amid the stalemate over government formation in Maharashtra, Nationalist Congress Party (NCP) chief Sharad Pawar is likely arrive here on Monday to meet Congress interim president Sonia Gandhi.<br /><br />The leaders of the two allies are expected to discuss the unfolding political situation in Maharashtra. They may clarify their

Ashnoor Kaur is an Indian child actress associated with Hindi television and films. She is known for portraying Naira Singhania in Yeh Rishta Kya Kehlata Hai on Star Plus and Mini Khuranna on Patiala Babes that airs on Sony Entertainment Television

Air pollution has been choking Delhi and its residents. The air quality has deteriorated substantially. The decrease was so huge that the people were bound to wear masks or stay indoors. Schools were shut till November 5 and people suffered with burning eyes, teary eyes, headaches, coughs etc. Take

Air pollution has been choking Delhi and its residents. The air quality has deteriorated substantially. The decrease was so huge that the people were bound to wear masks or stay indoors. Schools were shut till November 5 and people suffered with burning eyes, teary eyes, headaches, coughs etc. Take

Sonakshi, a renowned television actress of a popular show, and Rohit, a highly successful cardiologist, cross paths and develop a unique bond even as they struggle with their demanding careers.   

Madhav Godbole's statement has caused a political stir. He said, "Rajiv Gandhi went to the extent of opening locks of Babri Masjid." This statement is in his book which has talked about Ram Mandir and Babri Masjid dispute in a detailed manner.

<strong>New Delhi:</strong> Gauri Khan took a stroll down her memory lane and shared a throwback family picture from their vacation featuring husband and megastar Shah Rukh Khan and their two kids. However, it is the doting father and a husband's response over the adorable picture which will just melt

Actor Suraj Pancholi will next be seen in the film called Satellite Shankar. He talked to ABP News exclusively and revealed why his film is called Satellite Shankar. He said that the film builds on connections and that whole India is connected towards the end

Delhi: BJP leader Vijay Goel who left his house in an odd numbered car to protest against Odd-Even scheme, issued a challan for violation of the scheme. BJP leader Vijay Goel drove an odd numbered car in protest against Odd-Even scheme, and said, 'This scheme is just a gimmick, they(Delhi

<strong>New Delhi:</strong> The air quality in Delhi and adjusting areas on Monday remained under severe category despite some parts of the city receiving rain on Sunday morning. Amid deteriorating air quality in the Delhi-NCR, a survey shows that over 40 per cent residents want to move to another city.