Elon Musk for his sheer audacity of dreaming unabashedly and then making those impossible dreams come true, says Ajit Andhare, COO, Viacom18 Studios.

Ujjwal Chaudhry, director, RedSeer Consulting, says, “Metro consumers buy more branded products, but the same value proposition would not be as attractive to a tier II consumer.”

Mahindra Group brought back its Jawa motorcycles last year; Campa Cola is keen on making a return; and HUL’s Liril has attempted many relaunches

GroupM’s John Montgomery tells Sonam Saini that while marketers are more cognizant of ad frauds, much more needs to be done to ensure brand safety.

Digital advertising platforms Taboola and Outbrain have entered into an agreement to merge, in order to provide enhanced advertising efficacy and reach marketers worldwide.

Consumers are looking at spending cautiously, but they have not stopped their purchases.

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

I am very organised; my entire day is well planned. After a quick short walk in the morning, I reach office by 8.30 am. I like to review what I wish to accomplish at the beginning of my day and schedule all the meetings beforehand.

We will look at geographical expansion for our salons; but for products, we aim to expand within India at the moment.

While Nokia phones are sold on both Amazon and Flipkart, the company stays out of flash sales — a strategy that has become a staple for brands like Xiaomi and OnePlus

A new phrase in marketing which started in the US a few years back is now catching on in India as well.

The Godfather, of course. It is a cult classic. Another movie that I would like to watch again is Andhadhun for its unpredictable storyline and performances.

Brands are tapping regional influencers for higher engagement.

A look at how some companies in India are ambling towards sustainable packaging and products.

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

In India, however, this is not likely to be a separate offering — Disney titles are being made available on the homegrown Hotstar, with no change in subscription plans, as of now.

According to a study by Broadcast Audience Research Council India and Nielsen India, there has been a 44% increase in time spent on social media in the week of March 28 - April 3 over a sample pre-covid period in January and February.

As per a report by BARC India and Nielsen, there has been a 30% increase in the time spent on education apps on smartphones since the lockdown

"Such coercive and forcible extraction of personal information from an individual is unheard of in a democratic and republic setup and it is attribute of a dictatorial system," the petition said.

Xiaomi's low-cost Redmi models dominate the budget market, but that could hurt the Mi 10 5G, priced starting at Rs. 49,999

The US Department of Commerce is close to signing off on a new rule that would allow US companies to work with China's Huawei Technologies on setting standards for next generation 5G networks, people...

Kesavananda Bharati V. state of Kerala that outlined the basic structure doctrine of the constitution. The judgment was delivered by the largest SC bench so far i.e. 13 judges.

INTRODUCTIONWhile dealing with the question of child custody laws in India sometimes it comes on my path to choose between what way or law we choose to pursue the case, sometimes we go with the regular law that is Guardian and Ward Act or sometimes w

A look at how Kesavananda Bharti saved the Indian constitution

What Irrfan Khan and Rishi Kapoor left behind for the lawyers and people to learn?

ESIC & EPF relief scheme guidelines 2020 due to COVID19

Welfare measures issued during COVID -19 Pandemic: A Great Government Initiative or an Unnecessary Burden on Employers in India?

Amid the stalemate over government formation in Maharashtra, Nationalist Congress Party (NCP) chief Sharad Pawar is likely arrive here on Monday to meet Congress interim president Sonia Gandhi.<br /><br />The leaders of the two allies are expected to discuss the unfolding political situation in Maharashtra. They may clarify their

Madhav Godbole's statement has caused a political stir. He said, "Rajiv Gandhi went to the extent of opening locks of Babri Masjid." This statement is in his book which has talked about Ram Mandir and Babri Masjid dispute in a detailed manner.

The Supreme Court came down hard on Centre and states over the issue of pollution in the national capital. Citing examples of developed nations, the Court questioned why Delhi is choking every year. "Delhi is choking every year and we are not able to do anything.Every year this is

The BCCI has already stopped DDCA's annual grant and there has been a discussion to put an ad-hoc body in place during a teleconference between Apex Council members a couple of days back.

As governments around the world consider how to monitor new coronavirus outbreaks while reopening their societies, many are starting to bet on smartphone apps to help stanch the pandemic.

SBI Cards and Payment Services on Friday posted a 66 per cent fall in net profit at Rs 84 crore for the quarter ended March 31

The Bombay toasty is a special sandwich sold on the streets of Bombay which is made with lots of fresh vegetables, mint chutney and butter.

Bhaat literally means rice and bhaja means fry; bhaat bhaja is the home-style fried rice among Bengalis. This recipe needs almost nothing for preparation; tastes best with leftover rice.

Sonam, who is currently in Delhi with her husband and in-laws, has been posting pictures of the arrangements of the intimate celebration at the Ahuja household.

Since, baking flours are flying off the shelves of grocery stores, we thought of saving some flour for our kitchen stock, and dug out these desert recipes that can be tried without using any kind of...

Some frequent flyers are missing travelling by planes so much that they are ordering flight food trays at home to reminisce and relive the same old flight-like experience.

If you are finding those toasts, butter and half fried eggs a tad too monotonous, you can think of adding this delicious smoothie to the fare.

"May you be blessed with all the love and happiness, just as we feel blessed to have you in our lives!" Anil Kapoor wrote for Sonam and Anand