In eras past, the United States welcomed immigrant laborers to build and support the country's infrastructure and innovators and entrepreneurs to advance its businesses and technology. And yet immigration is a hot-button issue today, with many saying it's a drain on the U.S. economy. Ran Abramitzky, a professor at Stanford University, and Leah Boustan, a professor at Princeton, looked at decades of data to understand the real impact that immigrants and their descendants have on America today. Their findings dispel several modern-day myths and suggest that not just political but also corporate leaders need to push for more rational rhetoric and policies. Abramitzky and Boustan are the authors of "Streets of Gold: America's Untold Story of Immigrant Success."

Kathryn Judge, a finance professor at Columbia Law School, is troubled by the rise of intermediary platforms between products and services and the customers who eventually purchase them. Thanks to technology and globalization, she shows how the importance of “middlemen” in the value chain has increased, along with the length of global supply chains. Judge details the downsides and risks of this trend. And she explains how customers and workers alike can lead to intermediaries offering more transparency and social value. Judge wrote the book "Direct: The Rise of the Middleman Economy and the Power of Going to the Source.”

Despite the investments made in the last few years, many companies are falling short of their diversity, equity, and inclusion aims. Some firms have faced difficulty spreading their DEI efforts top-down throughout the organization. Trier Bryant, the cofounder and CEO of Just Work, details why and shares a framework that teams and individuals can use to fight bias on the day-to-day level at work.

In an ideal world, professional conflicts are settled with thoughtful discussion and collaborative decision-making. But that’s not usually how it works. More typically, you see leaders - or the loudest voices - win out, leaving others resentful. And sometimes people don’t even try to hash out differences of opinion; they’d prefer to avoid a fight. Bo Seo, two-time world champion debater, says we can learn to disagree in healthier, more effective ways that ultimately generate better outcomes for teams, customers, and shareholders. Seo is also the author of the book “Good Arguments: How Debate Teaches us to Listen and Be Heard.”

As the novel coronavirus surfaced in Wuhan in 2019, Chinese officials called for mobile isolation wards. Haier Group partnered with suppliers to design and construct units quickly, thanks to the openness of the leading manufacturer’s digital platforms. Unlike Haier, many companies have tightly regulated, siloed platforms. Georgetown Professor Kasra Ferdows says more companies can unlock innovations by extending their platforms to facilitate a broader range of collaborations. He breaks down how Haier capitalizes on the expertise and resources of its ecosystem and rapidly exploits new business opportunities. Ferdows is a coauthor of the HBR article "How to Turn a Supply Chain Platform into an Innovation Engine."

When things aren't going well -- in our own lives, our community, our country, or the world -- it's hard to be productive at work. Most of us also shy away from sharing what we're feeling with colleagues and bosses. But when strong emotions like anxiety, anger, and despair hit you -- due to problems at work or outside it -- it's important to recognize and thoughtfully address them. Liz Fosslien and Mollie West Duffy are coauthors of the book "Big Feelings: How to Be Okay When Things Are Not Okay," and they share research-backed advice on how to do just that.

For a long time, we have believed that strong corporate governance is enough to prevent CEO malfeasance. However, new research shows that the lifestyle behaviors of executives can spell trouble for companies, regardless of the guardrails in place. Aiyesha Dey, an associate professor at Harvard Business School, has investigated executives’ past criminal records and the cost of their homes and automobiles. Her research has linked an individual’s materialism and propensity for rule breaking to fraud, insider trading, and risky business activities. She says that boards and other hiring bodies should pay more attention to personal behavior when picking organizational leaders. Dey wrote the HBR article "When Hiring CEOs, Focus on Character."

For years, union membership has been shrinking in the United States and many other countries. But recently we've seen a resurgence, with employees in sectors like retail, hospitality, and media organizing to collectively bargain for better pay, benefits, and job flexibility. Thomas Kochan, a professor at the MIT Sloan School of Management, has long studied how unions affect individual, team, and corporate performance. He explains why some fears about them are overblown, how workers form successful ones, and how leaders can partner with these groups to ensure the best outcomes for everyone.

For many of us, uncertainty is nerve-wracking. However, many of our best achievements and meaningful experiences come from a trying time of ambiguity. INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr argue that uncertainty and possibility are two sides of the same coin. By learning to welcome and cope with the gray area, an individual can reach better outcomes. They reviewed research and interviewed innovators and changemakers to share best practices of stepping proactively into the unknown. They wrote the new book "The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown" and the HBR article "How to Overcome Your Fear of the Unknown."

Around the world, we've become increasingly cynical about other people, public institutions, and corporations. In Edelman's 2022 Trust Barometer, nearly 60% of respondents across 27 countries reported that their default is to distrust. And that's very bad for business, says Stanford University associate professor of psychology Jamil Zaki. He says that cynics perform and feel worse, and in workplaces, they breed toxicity and lead to poor outcomes . He explains how to identify and change this kind of behavior at your organization. Zaki wrote the HBR article, “Don't Let Cynicism Undermine Your Workplace."

Making business decisions often means choosing one path over another. And psychology research shows that our brains are wired to make either-or choices. But Wendy Smith, management professor at the University of Delaware, and Marianne Lewis, dean of the University of Cincinnati Lindner College of Business, argue for moving beyond tradeoffs. The researchers teach leaders how to embrace ambiguity and paradox to come up with solutions that are far better than one choice or the other. And they share practical advice as well as stories of people who have discovered opportunities for innovation and personal growth. Smith and Lewis wrote the new book "Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems."

Work is challenging for lots of reasons, but most of us have probably come to realize that what makes or break a professional experience is people - and sometimes we encounter a boss, peer, or direct report that isn’t at all fun to work with. Amy Gallo is a contributing editor at HBR, and author of the book "Getting Along: How to Work with Anyone, Even Difficult People" and the HBR article “How to Navigate Conflict with a Coworker.” She shares some of the best ways to deal with these kinds of colleagues – how to identify them, engage with them, and manage yourself through the conflict.

It's a dilemma facing more and more brands: should you sell your goods on Amazon? It's the most visited e-commerce platform in the U.S. and the dominant retailer in 28 other countries. But that reach comes at a price. There are downsides like costs, competition, and lack of data. Ayelet Israeli is an associate professor at Harvard Business School and a coauthor of the HBR article "Should Your Company Sell on Amazon?" She talks through step-by-step how businesses can decide whether Amazon is right for them.

It might still seem like a buzzword, or something that only matters to tech CEOs. But Matthew Ball, CEO of Epyllion and the former global head of strategy for Amazon Studios, says the metaverse is the "new internet" – and that it's already here. He argues that companies large and small need to not only better understand what the metaverse is, but should also be developing strategies around it today. That can have an impact on marketing, customer relations, product development, and much more, he says. Ball is the author of "The Metaverse: And How it Will Revolutionize Everything."

Work-life support programs have long been known to lower turnover and raise employee loyalty. But new research shows they also have a positive effect on promoting diversity among managers at those firms, an effect that’s even stronger than that of some popular racial-equity programs. Alexandra Kalev chairs the Department of Sociology and Anthropology at Tel Aviv University, and she explains why having strong, thoughtful policies around flexibility, time off, and dependent care pay off for companies. With Harvard sociologist Frank Dobbin, Kalev wrote the HBR article “The Surprising Benefits of Work/Life Support.”

Rolling Stone launched in 1967 with a mission to not only redefine music journalism but also chronicle important societal changes. Under the leadership of founding editor and publisher Jann Wenner, it published work from some of the 20th century’s greatest writers, reporters, designers and photographers. He explains how he identified and managed that talent and shares other lessons from his five decades at the forefront of rock and roll. Wenner is the author of "Like a Rolling Stone: A Memoir."

Measuring a broad set of standards across the organization seems like a fair way to judge employees’ performance year over year. But Heidi Gardner, distinguished fellow at Harvard Law School, says performance management systems often incentivize employees to scramble to hit their numbers and lose sight of the organizations’ bigger objectives. To boost collaboration and long-term customer value, Gardner shares a four-part scorecard that establishes shared organizational goals while also holding employees accountable for individual results. With Ivan Matviak of Clearwater Analytics, Gardner wrote the HBR article “Performance Management Shouldn’t Kill Collaboration.”

Influential business and management ideas have tremendous influence over us. Like it or not, they shape how organizations are run and how people around the world spend their days. And Harvard Business Review has introduced and spread many of these consequential ideas since its founding in 1922. HBR IdeaCast is taking this 100th anniversary to ask: how have these ideas changed our lives? And where are they taking us in the future? Each Thursday in October, the podcast feed will feature a bonus series: 4 Business Ideas That Changed the World. Each week, a different HBR editor talks to world-class scholars and experts on influential business and management ideas of HBR’s first 100 years: disruptive innovation, scientific management, shareholder value, and emotional intelligence. Listen to the conversations to better understand our work life, how far it’s come, and how far it still has to go.

Artificial intelligence technology has been advancing, and businesses have been putting it into action. But too many companies are just gathering a bunch of data to kick out insights and not really using AI to its fullest potential. Joshua Gans, professor at Rotman School of Management, says businesses need to apply AI more systemically. Because decision-making based on AI usually has ripple effects throughout the organization. Gans cowrote the HBR article “From Prediction to Transformation" and the new book "Power and Prediction: The Disruptive Economics of Artificial Intelligence."

In 1878, a machinist at a Pennsylvania steelworks noticed that his crew was producing much less than he thought they could. With stopwatches and time-motion studies, Frederick Winslow Taylor ran experiments to find the optimal way to make the most steel with lower labor costs. It was the birth of a management theory, called scientific management or Taylorism. Critics said Taylor’s drive for industrial efficiency depleted workers physically and emotionally. Resentful laborers walked off the job. The U.S. Congress held hearings on it. Still, scientific management was the dominant management theory 100 years ago in October of 1922, when Harvard Business Review was founded. It spread around the world, fueled the rise of big business, and helped decide World War II. And today it is baked into workplaces, from call centers to restaurant kitchens, gig worker algorithms, and offices. Although few modern workers would recognize Taylorism, and few employers would admit to it. 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as disruptive innovation, shareholder value, and emotional intelligence. Discussing scientific management with HBR senior editor Curt Nickisch are: Nancy Koehn, historian at Harvard Business School Michela Giorcelli, economic historian at UCLA Louis Hyman, work and labor historian at Cornell University Further reading: Book: The One Best Way: Frederick Winslow Taylor and the Enigma of Efficiency, by Robert Kanigel Case Study: Mass Production and the Beginnings of Scientific Management, by Thomas K. McCraw Oxford Review: The origin and development of firm management, by Michela Giorcelli

No industry has had more impact than technology over the past few decades. Tech companies have changed the way we live, work, and interact with each other. They’ve helped us in a lot of ways, but they’ve also created some big problems. Kara Swisher is a journalist, entrepreneur, and host of the podcast On with Kara Swisher. She’s had a front row seat to the tech industry’s evolution and interviewed all of its biggest players. She speaks with us about key trends — past, present, and future — and the lessons she’s learned as not just an observer but also a media entrepreneur herself along the way.

In the 1980s, Clayton Christensen cofounded a startup that took over a market niche from DuPont and Alcoa. That experience left Christensen puzzled. How could a small company with few resources beat rich incumbents? It led to his theory of disruptive innovation, introduced in the pages of Harvard Business Review in 1995 and popularized two years later in The Innovators Dilemma. The idea has inspired a generation of entrepreneurs. It has reshaped R&D strategies at countless established firms. And it has changed how investors place billions of dollars and how governments spend billions more, aiming to kickstart new industries and spark economic growth. But disruption has taken on a popular meaning well beyond what Christensen’s research describes. Some critics argue that the theory lacks evidence. Others say it glosses over the social costs of lost jobs of bankrupted companies. And debate continues over the best way to apply the idea in practice. 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as shareholder value, scientific management, and emotional intelligence. Discussing disruptive innovation with HBR editor Amy Bernstein are: Rita McGrath, professor at Columbia Business School Felix Oberholzer-Gee, professor at Harvard Business School Derek van Bever, senior lecturer at Harvard Business School Further reading: HBR: What Is Disruptive Innovation?, by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald New Yorker: The Disruption Machine: What the Gospel of Innovation Gets Wrong, by Jill Lepore Business History Review: How History Shaped the Innovator’s Dilemma, by Tom Nicholas HBR: Disruptive Technologies: Catching the Wave, by Joseph L. Bower and Clayton M. Christensen

In 2021, the U.S. space agency NASA launched a spacecraft toward a pair of asteroids more than 11 million kilometers away. The target? The smaller of the two asteroids, just 170 meters wide. The success of the $300 million, seven-year project demanded careful coordination of scientists, engineers, and project managers across different national space agencies. It also required strong leadership from NASA's head of science, Thomas Zurbuchen. He shares his path to an executive role at NASA, his management philosophies, and how he oversees trailblazing space missions with high risk of failure.

The idea that maximizing shareholder value takes legal and practical precedence above all else first came to prominence in the 1970s. The person who arguably did the most to advance the idea was the business school professor Michael Jensen, who wrote in Harvard Business Review and elsewhere that CEOs pursue their own interests at the expense of shareholders' interests. Among other things, he argued for stock-based incentives that would neatly align CEO and shareholder interests. Shareholder primacy rapidly became business orthodoxy. It dramatically changed how and how much executives are compensated. And it arguably distorted capitalism for a generation or more. Critics have long charged that maximizing shareholder value ultimately just encourages CEOs and shareholders to feather their own nests at the expense of everything else: jobs, wages and benefits, communities, and the environment. The past few years have seen a backlash against shareholder capitalism and the rise of so-called stakeholder capitalism. After reigning supreme for half a century, is shareholder value maximization on its way out? 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as disruptive innovation, scientific management, and emotional intelligence. Discussing shareholder value with HBR editor in chief Adi Ignatius are: Lynn Paine, professor at Harvard Business School Mihir Desai, professor at Harvard Business School Carola Frydman, professor at Kellogg School of Management Further reading: HBR: CEO Incentives—It’s Not How Much You Pay, But How, by Michael C. Jensen and Kevin J. Murphy New York Times: A Friedman doctrine‐- The Social Responsibility Of Business Is to Increase Its Profits, by Milton Friedman HBR: The Error at the Heart of Corporate Leadership, by Joseph L. Bower and Lynn S. Paine U.S. Business Roundtable: Statement on the Purpose of a Corporation, 2019

Nouriel Roubini, professor emeritus at NYU’s Stern School of Business, says that a confluence of trends – from skyrocketing public and private debt and bad monetary policies to demographic shifts and the rise of AI – are pushing the world toward catastrophe. He warns of those interconnected threats, but also has suggestions for how political and business leaders can prepare for and navigate through these challenges. He draws on decades of economic research as well as his experience accurately predicting, advising on, and observing responses to the 2008 global financial crisis, and he's the author of "Megathreats: Ten Dangerous Trends that Imperil our Future, and How to Survive Them.”

In the early 1990s, publishers told science journalist Daniel Goleman not to use the word “emotion” in a business book. The popular conception was that emotions had little role in the workplace. When HBR was founded in October 1922, the practice of management focused on workers’ physical productivity, not their feelings. And while over the decades psychologists studied “social intelligence” and “emotional strength,” businesses cultivated the so-called hard skills that drove the bottom line. Until 1990, when psychologists Peter Salovey and John Mayer published their landmark journal article. It proposed “emotional intelligence” as the ability to identify and manage one's own emotions as well as those of others. Daniel Goleman popularized the idea in his 1995 book, and companies came to hire for “EI” and teach it. It’s now widely seen as a key ingredient in engaged teams, empathetic leadership, and inclusive organizations. However, critics question whether emotional intelligence operates can be meaningfully measured and contend that it acts as a catchall term for personality traits and values. 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as disruptive innovation, shareholder value, and scientific management. Discussing emotional intelligence with HBR executive editor Alison Beard are: Daniel Goleman, psychologist and author of Emotional Intelligence Susan David, psychologist at Harvard Medical School and author of Emotional Agility Andy Parks, management professor at Central Washington University Further reading: HBR: Leading by Feel, with Daniel Goleman New Yorker: The Repressive Politics of Emotional Intelligence, by Merve Emre HBR: Emotional Agility, by Susan David and Christina Congleton Book: Emotional Intelligence, by Daniel Goleman

The number of women—especially women of color—in leadership ranks at the world’s largest companies remains desperately small. Tina Opie, associate professor of management at Babson College, offers a new practice for women to lift each other up and fight systemic bias in the workplace, something she calls “shared sisterhood.” The idea is to be more honest with each other, forming truer bonds. That involves listening, understanding yourself, and a willingness to take risks. With University of Iowa management professor Beth Livingston, Opie wrote the new book “Shared Sisterhood: How to Take Collective Action for Racial and Gender Equity at Work.”

From politics to sports to business, we tend to glorify those who persevere, show grit, never give up. But former professional poker player and consultant Annie Duke argues that there is also great value in quitting — whether it’s a project, job, career, or company. She walks us through the biases that keep us stuck in the status quo even when other paths would be more fruitful and explains how to make better decisions. Duke is the author of "Quit: The Power of Knowing When to Walk Away.”

Companies offer sponsorship programs to help a more diverse group of high performers and future leaders advance. But the efforts can often misfire. Herminia Ibarra, professor at London Business School, says that’s because these arranged developmental relationships can lack authenticity and meaningful paths for action. She explains the key distinctions of mentorship and sponsorship and recommends that companies focus on two vital qualities: public advocacy and relational authenticity. Ibarra wrote the HBR article “How to Do Sponsorship Right.”

From videos of drunk and disorderly airline passengers to stories of hospital visitors angrily refusing to wear masks, customer-facing work seems to have gotten a lot more difficult – even dangerous -- over the past few years. It's important that organizations understand the experience of frontline workers now, and help to better protect their employees, says Christine Porath, professor of management at Georgetown University. She's studied incivility for 20 years, and has spoken to workers in many industries in the last few years about what it's like working with customers today - with stress, anger, and incivility seemingly on the rise. And she has advice for managers and leaders. Porath is the author of the HBR Big Idea article "Frontline Work When Everyone Is Angry."

Over the past few years, organizations around the world have invested in diversity, equity, and inclusion initiatives with varying results. But to achieve lasting change, they'll need to commit to that work for much longer, says Ella Washington, organizational psychologist and professor at Georgetown University’s McDonough School of Business. Her research shows that companies move toward DEI maturity in five stages (aware, compliant, tactical, integrated, and sustainable) and each takes time to work through. She explains why some organizations get stuck, and how to overcome those challenges. Washington is author of "The Necessary Journey: Making Real Progress on Equity and Inclusion" and the HBR article "The Five Stages of DEI Maturity."

Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike have to sustain profitability at scale, according to Harvard Business School senior lecturer Jeffrey Rayport. He has researched some of the biggest stumbling blocks to long-lasting success and explains how to make the tricky transition out of the start-up phase successfully. With professors Davide Sola and Martin Kupp of ESCP Business School, Rayport cowrote the HBR article “The Overlooked Key to a Successful Scale-Up.”

For decades, actor-producer-director Ron Howard has made popular and critically acclaimed movies while also maintaining a reputation for being one of the nicest guys in Hollywood. He explains how he turned early TV gigs into long-term success and why he often involves his cast and crew members in creative decisions. His latest film is Thirteen Lives.

In The New World of Work video series, host and HBR Editor in Chief Adi Ignatius explores how top-tier executives see the future and how their companies are trying to set themselves up for success. Each week, he interviews a top leader live on LinkedIn, and in this special IdeaCast episode, he speaks with LinkedIn CEO Ryan Roslansky on how his company adapted during the pandemic (and after) and how he approaches growth, talent management, and more. You can browse previous episodes of The New World of Work on the HBR YouTube channel and follow HBR on LinkedIn to stay up-to-date on future live interviews. Ignatius also shares an inside look at these conversations —and solicits questions for future discussions — in a newsletter just for HBR subscribers. If you’re a subscriber, you can sign up here.

From incivility for frontline workers to struggles with hybrid work to actual progress made since the murder of George Floyd, HBR IdeaCast spent 2022 sharing impactful management research and exploring the social and business trends that affect workers and leaders. Join hosts Alison Beard and Curt Nickisch as they listen in on some of their favorite interviews of the year. They share what made these conversations so memorable and insightful and why they’re still worth a listen—or a re-listen—in 2023. Alison’s and Curt’s Picks: The Positives—and Perils—of Storytelling Let’s Protect Our Frontline Workers from Rude Customers Fighting Bias and Inequality at the Team Level Sad, Mad, Anxious? How to Work Through Your ‘Big Feelings’ NASA’s Science Head on Leading Space Missions with Risk of Spectacular Failure Advice from the CEO of an All-Remote Company

It's the start of a fresh year, and optimism is in the air. But if you want happiness to extend far beyond your New Year's resolution, Robert Waldinger says you can take some inspiration from the longest-running study of happiness out there. He’s a psychiatrist who runs the Harvard Study of Adult Development. The longitudinal research has followed individuals and their families for nine decades. He shares what makes people happiest in the long run and how their work factors into that. Waldinger is the author of the new book "The Good Life: Lessons from the World’s Longest Scientific Study of Happiness."

Even in a slowing economy, the battle to attract and retain talent persists. But employers need to look beyond what people are currently demanding — whether it’s higher salaries, more stock options or the flexibility to work from home. Studies show that, over the long term, employees also find value in aspects of work that they overlook in the short term, such as community and opportunities for growth. Professor Amy Edmondson and INSEAD associate professor Mark Mortensen offer up strategies for a holistic talent acquisition and retention strategy that incorporates more lasting benefits, even if workers aren't asking for them right now. Edmondson and Mortensen are the authors of the HBR article "Rethink Your Employee Value Proposition."

By hosting the podcasts How I Built This and Wisdom from the Top, Guy Raz has won an inside look at how visionary leaders build their own careers and incredible companies. While many leaders have unique qualities that help them succeed, he has identified three behaviors that consistently rise to the surface. These leaders create a culture of collaboration. They encourage risk-taking. And they allow for failure. Raz shares stories of leaders of everything from Starbucks to Proctor & Gamble.

We all know that creativity is the backbone of innovation and, ultimately, business success. But we don't always think deeply about how creative people get their ideas and the steps we might take to do the same. Gabriella Rosen Kellerman, a physician and chief product and chief innovation officer at BetterUp, and Martin Seligman, a professor of psychology at the University of Pennsylvania, say there are four types of creativity -- integration, splitting, figure-ground reversal, and distal thinking -- and explain how each shows up at work. Amid startling advances in artificial intelligence, people who hone these skills will set themselves apart. Kellerman and Seligman are the authors of the HBR article “Cultivating the Four Kinds of Creativity” and the book Tomorrowmind.

From Microsoft to Google to Meta, many of the world's biggest tech companies have been announcing layoffs recently. Their explanation is usually that they overhired and need to cut costs. But Harvard Business School professor Sandra Sucher, who has been studying layoffs for years, says companies often underestimate the downsides. Layoffs don’t just come with bad publicity, she explains. They also lead to loss of institutional knowledge, weakened engagement, higher turnover, and lower innovation as remaining employees fear risk-taking. And she says it can take years for companies to catch up. Sucher is a coauthor of the HBR article "What Companies Still Get Wrong About Layoffs."

Whether you're someone who enjoys ruffling feathers or the type of person who'd like to challenge the status quo but shies away, you'll benefit from understanding the best, research--backed ways to practice disagreement - even insubordination - while holding onto others' respect at work. Todd Kashdan is a psychology professor at George Mason University and the author of the book The Art of Insubordination: How to Dissent and Defy Effectively. He explains how contrarians, and those with ideas that run counter to the mainstream, can pick their battles, articulate their arguments, and gain allies along the way.

Many people believe that leaders instinctively make the best decisions based on past experience, almost like muscle memory. But Carol Kauffman, assistant professor at Harvard Medical School and the founder of the Institute of Coaching, says falling back on automatic patterns of behavior is often wrong—especially in a crisis or high-stakes choices. Instead, she explains a framework of stepping back, evaluating options, and choosing the tactics that work best in each situation. Kauffman is a coauthor, along with View Advisors founder David Noble, of the HBR article "The Power of Options" and the book Real-Time Leadership: Find Your Winning Moves When the Stakes Are High.

Online influencers are an increasingly important way for companies to find new customers and drive sales. Whether you're a marketer who wants to more effectively use social media or a consumer targeted by influencer content - in good ways and bad - you'll benefit from better understanding how the industry works. Emily Hund, researcher at the University of Pennsylvania, explains that it was born from not only increased connectivity but also Great Recession job cuts which forced people in creative fields to innovate. She argues that these are entrepreneurs who now have an impact on many different sectors of the economy and offers advice for both them and the brands wanting to develop better influencer marketing strategies. Hund is the author of the book The Influencer Industry: The Quest for Authenticity on Social Media.

For years, employers have used university degrees as a major requirement for hiring. But, for many jobs, success depends more on skills -- and the ability to adapt and learn -- than on piece-of-paper credentials. Ginni Rometty, former chairman and CEO of IBM, realized this early on -- first by watching her mother and other female relatives support their families and later by seeing what it took to rise to the top in her own career. At the helm of IBM from 2012 to 2020, she pushed the company to adopt skills-first recruitment and development practices, and now she's encouraging other organizations to do the same through her work at the non-profit OneTen. Rometty is coauthor of the HBR article “The New-Collar Workforce,” and the book Good Power: Leading Positive Change in Our Lives, Work, and World.

What seemed like science fiction for decades is now a reality: companies are selling wearable tech and monitoring devices that can sense people’s brain activity. Neurotechnology opens incredible opportunities for new products and safer workplaces. It also raises huge red flags for privacy and ethics. And managers and organizational leaders are on the front lines of these dilemmas, says Duke University School of Law professor Nita Farahany. She explains the commercial products based on neurotechnology, the impact on workers and organizations, and the need for regulations and corporate policies. Farahany wrote the book The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology.

How do you solve the world's toughest problems? Or find the next big thing in tech? Lots of organizations fail to explore and take big bets on new ideas because they can't tolerate the mess of experimentation and the fear of failure. At X, Alphabet's dedicated innovation factory, they don't have that problem, and Astro Teller, Captain of Moonshots at X, can explain why. Undertaking projects on everything from rural communication to ocean health to machine learning, he and his teams operate with different creative mindsets and decision-making principles than many of us. He spoke with host Alison Beard at HBR at 100: Future of Business live virtual conference.

From Theranos to Enron, we can't get enough of corporate scandals. We also can't get enough of the intriguing people who perpetrate them. But instigators of fraud are not all Disneyesque villains chasing money and power at any cost, says DePaul University accounting professor Kelly Richmond Pope. She studies white-collar crime and finds that besides intentional perpetrators, there are also accidental and righteous ones. And she shares real stories of these long-overlooked employees and explains exactly which behaviors and incentives should raise red flags for managers and leaders. Pope is the author of the new book Fool Me Once: Scams, Stories, and Secrets from the Trillion-Dollar Fraud Industry.

Many people blame the shortage of low-wage workers on the enduring impact of the pandemic. But management professor Joseph Fuller and senior researcher Manjari Raman of Harvard Business School say that the real reason has been long in the making. Their studies show that companies view low-wage workers as people who will be in the job only for a short time. Instead, the researchers find that these employees are loyal and want development and a clear path to career advancement. The researchers share practical suggestions for how leaders and managers can do better in hiring, development, and mentoring. Fuller and Raman wrote the HBR article "The High Cost of Neglecting Low-Wage Workers."

As a founding board member of PayPal, cofounder of LinkedIn, and a partner at Silicon Valley VC firm Greylock, Reid Hoffman has long been at the forefront of the U.S. tech industry, from the early days of social media to the launch of new artificial intelligence tools like ChatGPT. He acknowledges that technologists are often better at seeing the benefits of their products and services than they are at predicting the problems they might create. But he says that he and his peers are working harder than ever to understand and monitor the downstream effects of technological advancements and to minimize risks by adapting as they go. He speaks about the future of A.I., what he looks for in entrepreneurs, and his hopes for the future. Hoffman is the host of the podcast Masters of Scale as well as the new show Possible.

Generative AI seems to be everywhere right now, but what do you actually need to know? HBR IdeaCast is cutting through the noise in the special series How Generative AI Changes Everything. How will this new technology upend workforce productivity? What impact will it have on creativity and innovation? How can you build an internal culture that uses generative artificial intelligence and adopt it effectively in your organization? What could it mean for your company's strategy? Hosted by HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein, you'll hear directly from the business leaders at the leading edge, as well as experts, who in some cases are questioning the ethics and speed of this rollout. If you want to understand what this technology means for your organization and how you can lead effectively, listen every Thursday in May in the HBR IdeaCast feed, after the regular Tuesday episode.