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The podcast industry is growing fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC. The latest revenue figure represents an increase of 53 percent in just a year.

The shift to podcast ads backs up what industry titans, like Spotify, have been saying for months. The company plans to spend up to $500 million this year on podcast-related acquisitions.

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Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or during their daily commute.

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YouTube might not be the first platform people think of when they’re looking for podcasts, but a growing number of top creators are proving YouTube is a bonafide podcast network.

Several YouTubers — including Logan Paul, Marques Brownlee, and Emma Chamberlain — have launched podcasts in the last year. They are all available through traditional audio platforms, like Apple Podcasts and Spotify, but many also offer video versions that live on dedicated YouTube channels where they’ve become incredibly popular.

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Think about it. When was the last time a new podcast came out that was a mass, mainstream hit? Something that was such a hit that it changed things: brought in masses of new listeners, garnered tons of press, or really altered the perception of what podcasting can be?

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More than half of the U.S. population over age 12 has now listened to a podcast, according to Edison Research. The medium has fundamentally altered the landscape for audio content, liberating and empowering both listeners and creators. And big acquisitions such as Spotify’s purchase of Gimlet Media signal that the business of podcasting is coming of age, too.

But there remains an economic gulf that some entrepreneurs and investors see as an opportunity. Ad spending on podcasting is around $500 million, by some estimates, but that compares to $17 billion or more for radio.

So where is podcasting heading next? How will speech recognition, smart speakers and other innovations change the landscape for podcasts? Should you start your own show? Could you make any money if you did?

The future of podcasting: Can the business of audio content catch up with the creative revolution?

Last month, the Pulitzer Prize Board announced that there will now be a Pulitzer for audio reporting, further proving that podcasting has become an unignorable cultural force. In the announcement, Pulitzer Administrator Dana Canedy explained that the renaissance of audio journalism in recent years has given rise to an extraordinary array of non-fiction storytelling.

Investigative podcasts are exploding. Here are six great ones to get you started.

For years, Apple has been the forefront of podcasting. While audioblogging had been around for a while, there is an argument that it was Apple that really invented what we know as a podcast with the introduction of the iPod. Without doubt it was its innovations that sent it mainstream.

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Podcasting is becoming the fastest growing audio platform in the world, with new shows created each week.

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Podcasting accommodates individuals who prefer to passively consume information (meaning they choose what they want when they want it).

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More than half of the U.S. population over age 12 has now listened to a podcast, according to Edison Research. The medium has fundamentally altered the landscape for audio content, liberating and empowering both listeners and creators.

So you want to get into podcasting? By now, you have probably had a few friends launch their own podcasts and read a handful of articles on what it really takes to start a successful podcast. Our company has bought roughly a half a billion dollars worth of podcast ads over the last decade. We know a thing or two about what makes a podcast special.

Determine your topic, audience and format

Everyone has something they could talk about for hours on end. When deciding which of these things should be the focus of a podcast, you need to consider topics that you will never get tired of talking about. Brainstorm 52 show topic ideas, one for each week of the year. This will let you know if you have enough ideas to have a regular podcast of your own, or if you would be better off finding guesting opportunities on existing programs. Of course, a show does not have to be weekly, but it is a starting point.

Defining your audience will help to hone the direction of the show, as well. A show geared toward young mothers will sound much different than a podcast for mid-career professionals. Your audience is rarely everyone. Figure out who they are and talk specifically to them, their needs and interests. As you plan your show, consider what type of format will be most effective, as well. Will you host guests, have a co-host or fly solo?

Choose memorable, straightforward branding

When coming up with a title for your podcast, it’s best not to be too clever or obscure. Make it easy to remember and spell and also give some idea of what the show is about. Search potential names in Google and on iTunes to be sure your idea is not already an established podcast. You will also want to claim a custom URL and related social media handles. Again, searching for these items will indicate if the title is already taken.

Cover art for your podcast needs to be an exact square, sized at least 1,400 pixels by 1,400 pixels and 3,000 pixels by 3,000 pixels at the most. Remember that people will be viewing it on a small screen, so use large text for your show name and relevant artwork.

Assemble a digital audio workstation

1. Strive To Be Different
2. Pilot Your Idea
3. Do Not Do It Alone
4. Understand Your Audience
5. Do Not Think About The Audience
6. Help Businesses Solve Challenges
7. Establish Yourself as an Authority
8. Target A Specific Niche
9. Focus On Building New Relationships
10. Three Elements Every Episode
11. Bring In A Variety Of Voices
12. Define The Why Of The Podcast
13. Keep Your Podcasts Brief
14. Make It Fast-Paced And Entertaining
15. Be Careful Not To Niche Down

I think this comes down to treating your marketing campaign mix holistically. A lot of digitally native brands tend to think about each channel independently and think about, you know, how do I get my Facebook campaign working, or how do I get my Google AdWords campaign working. But on Google and to some extent on Facebook, our activity is really driven around intent. People effectively putting their hands up, saying, I am looking for a sofa! through some kind of signal we can pick up on.

Podcasts are completely separate. There is no demand signal. So it is about finding that target audience that you are after and really introducing and sort of familiarizing that audience with the brand. That requires a holistic, full-funnel approach to your entire marketing mix, understanding that people we introduce to our furniture via podcast will be converted down the line via some other channel. That is key to building out a proper marketing mix, instead of just running some Facebook ads and hoping they do all the lifting.

In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast. Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

According to Forbes, iTunes is a rank one website. Hence, any founder who is featured on a podcast with a description contributes to SEO ratings of the brand. Hence, podcasts can be an effective tool in boosting up page rankings. Listeners are increasing for podcast channels and 115 million people are expected to listen to podcasts per week.

Why Personalize?

So Where Do We Start?

Software Considerations

Ways to Personalize

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Creating RSS Feeds
Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content. RSS feed creators provide content without forcing it on consumers. In fact with RSS consumers are able to choose the content they wish to view.

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating & Promoting an RSS feed

A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works.

What is Creative Commons

Increase the number of RSS subscribers by adding autodiscovery code to your website. NotePage has made a free online tool that automates the creation of the auto-discovery code for RSS feeds.

The free auto-discovery tool automatically creates the code necessary for the auto-discovery of RSS feeds on a website. Simply enter the title, and the URL of the RSS feed and a code will then be generated based on the information entered. The code can then be entered in the "header" section of an HTML web page, to assist RSS readers in automatically detecting the precense of an RSS feed for that website.

Many RSS Readers can automatically discover that an RSS feed is available for a specific website and notify the website visitor if the auto-discovery code is in place. Browsers and aggregators including FireFox, Safari and IE 7 are just a few applications that will take advanteage of the precense of RSS auto-discovery code.

The RSS auto discovery tool can be accessed by clicking the following url http://www.feedforall.com/autodiscovery.htm

The RSS auto discovery tool is made available by NotePage, Inc.'s FeedForAll division. FeedForAll's software enables webmaster to create, edit, manage and publish RSS feeds. RSS has evolved into a popular means to syndicate headlines and distribute content on the Internet. A free fully-functional 30-day trial is available for download from http://www.feedforall.com For more information contact, NotePage, Inc. at PO Box 296, Hanover, MA 02339. Phone: 781-829-0500. Fax: 781-582-1869. E-mail: sales@feedforall.com . Internet: http://www.feedforall.com .

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

1. Feed Image
Add an image to your RSS feed. The image will be displayed by many feed readers each time your feed is displayed. This will help build and reinforce your brand or image in the minds of people who read your RSS feed. Adding an image to an RSS feed is relatively easy, and adds a level of professionalism.

Create Professional RSS Feeds

Potential podcasting content covers the gamut. With more than millions of podcasts now available, there are few topics that are not covered by this popular communication channel.

Creative Podcasting for Businesses

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