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Johnson, Lee W

Healey, Joseph F., 1945- author

Boyce, William E., author

Porter, Theodore M., 1953- author

Steeb, W.-H

Li, Zhilin, 1956- author

Makarov, B. M., author

Bittinger, Marvin L

Beecher, Judith A

Chartrand, Gary, author

Borden, Brett, author

Weir, Maurice D., author

Hass, Joel, author

Walpole, Ronald E., author

Agresti, Alan, author

Hatch, Mary Jo

Hooley, Graham J

Kotler, Philip

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Urquhart, Barry

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Turow, Joseph, author

Moraes, Marcela Quartim de, author

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Checkout the Podcast RSS Feed Survey Results

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Would you like to reach your site visitors again and again after they visit your blog?

One way that businesses and organizations can increase readership of their blog posts and the touch points they have with visitor after the visit is by encouraging those visitors to subscribe to get new post alerts via email.

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Take any Facebook Fan Page and pull their content into an RSS reader.

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Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search.

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With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers.

In the early days of satellite, the concept was novel and engaging.

In the early days of satellite, the concept was novel and engaging.
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Many people don’t know the difference between broadcasting or streaming and podcasting. The difference is that broadcasting appears at the set location and at the set moment. So the broadcaster has all the control. If you want to listen to it, you have to be in front of your computer at the exact time.

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Podcasting has a very low barrier to entry; all you need is audio recording software and a means of creating an RSS feed, be it through software or manual work. As a result, just about anyone can podcast, and the quality of podcasts is therefore highly variable; there are professional podcasts that rival professional broadcasts in quality, and there are amateur podcasts that can not even be heard clearly. For this reason, copyright infringement leeches, often unwittingly, into a number of podcasts. To produce a successful podcast, it is important to understand and respect Western copyright laws. To help ensure that these things are done, we have compiled some information about podcasts, music, and copyright law.

Podcasts and Copyrights

Apple has officially acquired Pandora-for-talk-radio app Swell. The purchase price for the two-year-old startup was around $30 million. As part of the acquisition, Swell is to shutter its iOS app this week.

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One of the biggest advantages of repurposing your e-book content is getting a second chance to engage with your buyer personas. There are many common ways to repurpose all of the resources and time you put into your e-book such as blogging, sending promotional emails, and posting announcements on social media. With that, there are still numerous sharing channels that your business can take advantage of, you just may not know it yet.

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Podcasting is slowly becoming a huge market branching off from the likes of blogging and social media. Effectively, it is the same as blogging except instead of reading some words and looking at some pretty pictures, you actually hear the tone of voice behind the ideas and innovations. With a podcast you can infact truly determine the depth of the conversation and analyse the angles of communication through an individuals mind set. Reading is a huge global culture. It occurs every day from the sight of morning headline news to the vast pages in a legal document and the lunch menu at a team end-of-month munch-fest. You cannot escape it, even as you stare at the pixels on your laptop screen, text is everywhere.

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Podcasting is an excellent medium to share content, and is showing signs of resurgence with a number of thought leaders and professional now entering (or re-entering) the Podcast arena.

In a recent interview, Chris Brogan was asked this question — If you had to give up one of your platforms, which one would it be? His answer — I would give up my blog and would keep my podcast and newsletter.

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Learning in Hand created an infographic that ties in the value structure presented by SUCCES in with how the model can contribute to the success of a podcast. And while video will always garner a strong viewership, choosing to go the audio route is just as successful. Apple announced this year that they surpassed 1 billion subscriptions for podcasts through their iTunes app with additional apps like Soundcloud and iHeartRadio cropping up as a means to listen to even more podcasts hosted to the sites and major networks and celebrities getting on the podcasting bandwagon as well.

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Automatically post to Twitter when an Amazon RSS feed is updated.

IFTT Directions

These days, prospects and customers have more information thrown at them than ever before. From phone calls and snail mail to emails and social channels like LinkedIn and Twitter, each new way for a person to initiate contact makes it harder for companies to break through all the noise.

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Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses

In the early days of search engines, I was not much of a believer in XML sitemaps. But over time, I began to see first hand how they can benefit websites.

XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster.

For content publishers, it has become critical to help Google specifically understand if your site is the original publisher of content. Why? Panda.

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RecordForAll allows for you to easily record, and edit audio files.

Free evaluation version available for download!

Audio Recording Software for Podcasters

Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.

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As hundreds of visitors line up to write prayers on strips of cloth at the Knotted Grotto art installation at the Cathedral Basilica of Saints Peter and Paul, 18-year-old Cassie Sadie has a message of her own, typed in 140 characters or less.

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Keywords. They are still as powerful as they were in 1996 or the introduction of the Internet to the world. No matter what keywords you have, they can provide your content the kind of impact that it deserves.

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Blogs have increased in popularity because they provide a steady stream of new and unique content. The only issue presented by this quality of blogs is that it may become difficult for those who run blogs to think of interesting and novel posts. If you have jumped on the blogging bandwagon but suffer writer's block, do not panic: we have created a list of 26 ideas for blog posts.

1. Make it visual.
Include a photo or other graphic in a blog post to break up the text, attract your reader's interest, or help illustrate a point. Better yet, talk about the image you have included to further incorporate it into the post.

Great Ideas for Blog Posts