The Pinarayi Vijayan government in Kerala has suspended two officers of the Indian Administrative Service (IAS) on disciplinary grounds. K Gopalakrishnan, director of Industries and Commerce, faced the action over a religion-based WhatsApp group for

The Supreme Court on Tuesday extended the interim protection from arrest granted to Malayalam film actor Siddique in an alleged rape case.

The Congress and BJP fight against each other across the country, but have a "strange love story" in Telangana, former state minister and Bharat Rashtra Samithi (BRS) leader KT Rama Rao told NDTV today

Karnataka Minister BZ Zameer Ahmed Khan tendered an apology on Tuesday for referring to Union Minister and JD(S) leader HD Kumaraswamy as "Kaalia", which the NDA had slammed as a "racist" slur.

Amid the massive row over his alleged racist remark against Union minister HD Kumaraswamy, Karnataka minister BZ Zameer Ahmed Khan has said he called the JDS leader "Kaalia" out of affection and that he was ready to apologise

Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

Google's Gmail update went live this week. Here's what marketers need to know

Bring some 'oomph' to your audience with these simple content hacks

In our fast changing, increasingly digital world, building a strong customer relationship is the lynchpin to building a great business. The stakes are even higher now as global disruptions occur with alarming regularity—be it political unrest, economic meltdowns or a pandemic. A new, global study called Experience 2030: The Future [...]

4 tips for evolving your customer experience measurement was published on Customer Intelligence Blog.

No matter what your brand's level of marketing maturity is, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Let's begin with a [...]

SAS Customer Intelligence 360: Introduction to marketing data management was published on Customer Intelligence Blog.

Customer data platforms (CDPs), data management platforms (DMPs), people-based marketing, identity graphs, and more overlapping topics represent an important ingredient of any martech brainstorming session in 2020. As your brand spreads out across touchpoints — from web to mobile applications, as well as call centers, email and direct mail — [...]

SAS Customer Intelligence 360: Identity management, profiling and unified data model for hybrid marketing was published on Customer Intelligence Blog.

There's no question that we're all increasingly, and often exclusively, interacting with brands digitally. Consumers are now online through countless mechanisms – from laptops and mobile apps to AI-enabled voice assistants and sensor-based wearables. Engagement is diversifying in fascinating new ways. And when organizations can't see their customers interacting in [...]

SAS Customer Intelligence 360: Behavioral event tracking, targeting & engagement analysis was published on Customer Intelligence Blog.

Over the last 20+ years, global society has adopted digital devices at scale, and consumer interaction behaviors continually evolve and mature. As analysts, we're uniquely positioned to notice worldwide trends, country-specific nuances and localized market behaviors that can have significant impact on our brand's business goals. This global scope is [...]

SAS Customer Intelligence 360: Enriching analysis with device usage data was published on Customer Intelligence Blog.

One of the wonderful aspects about my client-facing role at SAS is the breadth of audiences that I get to work with. No matter where you fall on this list: Data engineer. Business or marketing analyst. Citizen data scientist. Data scientist. Statistician. Executive. One topic is certain: We all love [...]

SAS Customer Intelligence 360: Automated explanation and supervised segmentation was published on Customer Intelligence Blog.

According to the SAS Experience 2030 global study, by the year 2030 67% of in-person customer engagements (think sales assistance and information queries) will be completed by smart machines rather than humans. And while it may seem a bit ironic, the most personalized customer experiences could involve no people at [...]

SAS Customer Intelligence 360: Make better decisions with analytically driven marketing was published on Customer Intelligence Blog.

We live in the age of data. From global warming stats to customer behavior patterns, new technologies have made it easier to collect, store, access and analyze information. But our use of these technologies has also eroded our attention spans and fueled post-truth misunderstandings. To combat these trends, the question [...]

SAS Customer Intelligence 360: Visual analytics, sankey diagrams and customer journeys was published on Customer Intelligence Blog.

Everything happens somewhere, and much of our customer data includes location information. Websites include x, y coordinates in semi-structured click streams, and the mobile apps your prospects depend on frequently support device location to provide a personalized, targeted experience. As my SAS peer Robby Powell said: "Human brains are hardwired [...]

SAS Customer Intelligence 360: Data visualization, location analytics and geospatial insights was published on Customer Intelligence Blog.

Throughout its history, the United States has invested in infrastructure that leverages new technologies and helps society and its economy thrive. With the advent of trains in the early 1800s, four of the country’s five transcontinental railroads were built with assistance from the federal government. When cars replaced horses and [...]

The post Modern infrastructure must include analytics appeared first on Government Data Connection.

During lockdowns across Europe and beyond, we all moved our lives online. We worked remotely and had meetings via Teams or Zoom. We also socialised and shopped online. For many people, this was familiar territory. For others, it opened up a whole new world—and highlighted significant problems with the ‘old [...]

The post Six takeaways from working on Madrid’s digital transformation efforts appeared first on Government Data Connection.

“What’s our plan if we get hit by a big flood?” While this question may be plenty familiar to emergency management professionals, city administrators, legislators, and other leaders in coastal regions that are known for their exposure to potentially disastrous weather events, these days it’s being asked in some unexpected [...]

The post Four technology tips for government leaders preparing for flood disasters appeared first on Government Data Connection.

It is increasingly possible to use text analytics to explore different types of data. When a news story this summer caught my eye, I decided to see if I could use SAS Visual Text Analytics (VTA) and SAS Visual Analytics (VA) on customer complaints to provide information that might be [...]

The post Exciting possibilities with text mining for consumer protection appeared first on Government Data Connection.

September honors Recovery Month, emphasizing hope for recovery in behavioral health, especially from substance use disorders (SUD). A key motto of Recovery Month is that Recovery Happens, helping people know that even at rock bottom, things can improve.  We all need that hope at various points in our lives. Often, [...]

The post Data provides hope: Honoring Recovery Month  appeared first on Government Data Connection.

Higher Education has been slow to adopt analytics in comparison to the commercial sector, but those institutions that have embraced a culture of analytics have seen significant and tangible results. Higher Education analytics can help in nearly every corner of academia including enrollment and retention, student success, academic research and [...]

The post Innovative higher education analytics projects and influential tech leaders honored by EdScoop appeared first on Government Data Connection.

Government employees charged with monitoring environmental compliance face a downpour of information, wading through countless reports and stacks of paperwork to accomplish their mission. To help these dedicated public servants increase productivity, agencies should consider a broader set of tools to control pollution, enforce regulations and improve compliance. Although foundational [...]

The post Time for government agencies to embed data and AI into environmental compliance appeared first on Government Data Connection.

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