Annabel Kilner from Made.com explains how winning brands need to go beyond great product to make meaningful emotional connections with customers. ABOUT WIRED RETAIL Experts from the world of retail, mobile payments and ecommerce gathered at the WIRED Retail conference on October 11, 2017 at Kings Place, London. Discover some of the fascinating insights from the speakers here: http://wired.uk/pnudtQ ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

A single dose of infusion therapy can eradicate leukemia and destroy kilograms of cancer cells. Bruce Levine tells WIRED Health 2018 how he and his team are developing therapies to tackle cancer. Read more here: http://wired.uk/JxvIdt ABOUT WIRED HEALTH 2018 Hundreds of healthcare, pharmaceutical and technology influencers and leaders met at the sixth annual WIRED Health event at The Crick Institute, London on March 13. Discover some of the fascinating insights from the speakers here: http://wired.uk/O6xMxJ ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

In the last decade, Africa’s elephant population has declined by around 110,000, primarily due to poaching. The slaughter of African rhinos has also skyrocketed — 1,175 were killed in South Africa in 2015 alone, compared with 13 in 2007. Because poachers operate mostly under the cover of night, this type of crime is hard to tackle. In December 2012, Google awarded WWF a $5 million grant to tackle the poaching crisis through technology, launching the Wildlife Crime Technology Project. They have collaborated with FLIR, a thermal imaging company, to design a new infrared camera capable of detecting human movement at night, and have installed cameras around Kenya's Maasai Mara Conservancy. Since the programme started, local rangers have nabbed over 150 poachers. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.

In the not-so-distant future, dealing safely with our emissions in a carbon-neutral way will be as natural to us as it is to have our trash picked up by our municipalities, says Jan Wurzbacher, founder of Climeworks. In 2017, Climeworks opened the world’s first negative emissions plant – capturing CO2 at a geothermal plant in Iceland, and turning it into rock. #pollution #geothermal #iceland ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Computation is the biggest technological change we have ever witnessed, says John Underkoffler, the CEO of Oblong Industries, because it is the absolute opposite of the world we know. This is because it has no in-built representation; it is a purely abstract realm. He gained his mass of experience in computer graphics, holography and largescale visualization to sci-fi spectaculars Minority Report and Iron Man, where he advised on the science of the near future – he thinks that our best way of getting our heads around the amazing, abstract issue of computation is through the analogy of architecture. #architecture #wiredlive ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Anthony Geffen is the CEO and creative director of Atlantic Productions, an Emmy and Bafta winning documentary filmmaker, Throughout his career, he has pioneered multi-platform and immersive storytelling, featuring projects with David Attenborough, Judi Dench and a host of others. Over the years, immersive storytelling – beginning by working with the inventors of virtual reality – has become the most exciting storytelling format, and Geffen and his company has gone from strength to strength telling the world's true stories.

Trust leaps enable us to take important steps in our lives, and cross the gap of uncertainty to test and trial new things. Rachel Botsman is the author of Who Can You Trust? and a lecturer at the University of Oxford. She explores and predicts how digital technology is changing the nature of trust – and how that impacts individuals and organisations in a highly-networked world.

Is life itself quantum mechanical? Questions of quantum mechanics are now being applied in the field of biology, with scientists asking whether life itself relies on quantum mechanics – one of the biggest mysteries that remains in science. Jim Al-Khalili is a professor of physics at the University of Surrey, and president of the British Science Association and his work aims to break down extremely complex ideas for a wider audience.

BBC presenter, filmmaker and parttime cyborg James Young was a tech fanatic even before an accident six years ago that left him a double amputee. He has since been exploring the relationship between humans and technology, and has had his own arm's nerves rewired so that he can operate a bionic arm – he says it's a messy work in process. ABOUT WIRED NEXT GEN WIRED Next Generation is the inspiring one day event for teenagers – between 13 and 19. On November 3 in London, hundreds of young minds gathered to hear from the people reshaping the world. Discover some of the fascinating insights from speakers here: http://wired.uk/4SGWwi ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Open Banking is a big deal, with wide implications – yet it still feels like the best-kept secret within financial services. It's not about branches opening longer – it's about an imminent, seismic shift in the world of banking, which rebalances the relationship between businesses, banks and customers with the recognition that data has value. Imran Gulamhuseinwala OBE is a trustee of the Open Banking Implementation Entity and is responsible for the development of the common technical standards underpinning open banking. ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

AI is often seen as a magical fix-all. It's not, but it is, says Sims Witherspoon, a powerful tool for unlocking communities' problem-solving capacities. Witherspoon is a program manager at Google's DeepMind, which made headlines when it reduced energy required to cool Google Data Centres by 40 per cent. Energy consumption is one of the problems AI can be used for, and DeepMind is working on it. ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

The European Union Directive on Copyright in the Digital Single Market, to use its full name, requires the likes of YouTube, Facebook and Twitter to take more responsibility for copyrighted material being shared illegally on their platforms. It's become known by its most controversial segment, called Article 13, which critics claim will have a detrimental impact on creators online. YouTube, and YouTubers, have become the most vocal opponents of the proposal. But Article 13 and the Directive on Copyright isn’t law yet. It still has to go through a series of steps before it becomes finalised as an EU directive, and it's currently stalling as European Union member states can't agree on the final wording of the Directive. To help clear things up, here’s WIRED’s guide to the EU Directive on Copyright. Read our guide for more: https://www.wired.co.uk/article/what-is-article-13-article-11-european-directive-on-copyright-explained-meme-ban #article13 #copyright #SaveYourInternet

Most transactions in the financial system take place behind closed doors. Not so the bitcoin network, which runs on blockchain technology – on which transactions can actually be visualised. But what's the real deal when it comes to crypto? Is its vision of decentralisation and data integrity all its cracked up to be? Cathy Mulligan is a visiting researcher at Imperial College's Centre for Cryptocurrency Research and Engineering, and she's breaking down the blockchain hype and leading the dialogue on how businesses should use this technology. ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

The world once looked down on Chinese tech – seeing it as a copycat ecosystem. That was once true; but while the world sneered, China was catching up: China now has the fastest supercomputer in the world, a digital payments market 50 per cent larger than that of the US, and the biggest issuer of new international patents. Seven of the top ten unicorns are Chinese. Keyu Jin, a professor, London School of Economics, is researching globalisation and the Chinese economy, focusing on bridging western capital and a new breed of fastgrowing Chinese technology companies. ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

We waste two-thirds of the energy we produce, and things could be much, much better. Green storage makes possible the maximum use of our energy and the least wastage. Martin Anderlind is the head of business development at Northvolt, a company which wants to manufacture the world’s greenest lithium-ion batteries at a global scale – with target of producing up to 32GWh by 2023. ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Consumers can sometimes be far more innovative and forward-thinking than governments – and with a problem unfolding as rapidly as climate change, do we really have time to sit around and wait for the politicians to fix it? 'Weather geek' Juliet Davenport is the founder and CEO of Good Energy, a 100 per cent renewable energy company with a mission to power a greener, cleaner future, together. ABOUT WIRED SMARTER Experts and business leaders from the worlds of Energy, Money and Retail gathered at Kings Place, London, for WIRED Smarter on October 9, 2018. Discover some of the fascinating insights from speakers here: http://wired.uk/V29vMg ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Paola Bonfanti is a Principal Research Associate at The Francis Crick Institute, is leading research on stem cells to understand more about how they work, discover how problems with stem cells lead to disease, and find out how we can use this knowledge to repair the body. In this video, Bonfanti takes us through developments in overlapping gene and stem cell therapy concepts – which have already resulted in curing a Butterfly Child (a child diagnosed with Epidermolysis Bullosa) – and applying it to a tissue engineering process to regenerate the oesophagus. ABOUT WIRED HEALTH 600 innovators, scientists and business leaders gathered at The Francis Crick Institute in London, for WIRED Health on March 26, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/health-event ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Subscribe for Events Information: http://wired.uk/signup Web: http://bit.ly/VideoWired Twitter: http://bit.ly/TwitterWired Facebook: http://bit.ly/FacebookWired Instagram: http://bit.ly/InstagramWired Magazine: http://bit.ly/MagazineWired Newsletter: http://bit.ly/NewslettersWired

Samiya Parvez, along with her husband Naveed, co-founded medical device service startup Andiamo, which uses 3D printing to reduce wait times for custom orthoses for children with disabilities from six months down to one week. "The ingredients are all there," Parvez says of the current system. "But, you can't get to things fast enough and it's not gelled together." In this video, Parvez shares their startup's journey and how caring for their late son, Diamo, inspired his parents to develop a patient-centric, efficient and effective process for children with disabilities. ABOUT WIRED HEALTH 600 innovators, scientists and business leaders gathered at The Francis Crick Institute in London, for WIRED Health on March 26, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/health-event ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Subscribe for Events Information: http://wired.uk/signup Web: http://bit.ly/VideoWired Twitter: http://bit.ly/TwitterWired Facebook: http://bit.ly/FacebookWired Instagram: http://bit.ly/InstagramWired Magazine: http://bit.ly/MagazineWired Newsletter: http://bit.ly/NewslettersWired

Ogilvy UK Vice Chairman Rory Sutherland co-founded a behavioural science practice within the agency, which works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour. At WIRED Health, Sutherland explores the psychological reasons why people do things and how perception and placebos can be used for a positive outcome. "It doesn't really matter why people do it so as long as they do," Sutherland points out. "There's a danger in activity which goes 'it's not enough for people to go and do the thing we want them to do, they have to do it for the right reason'. To be honest, I don't really mind if people buy an electric car because they think it's really cool." ABOUT WIRED HEALTH 600 innovators, scientists and business leaders gathered at The Francis Crick Institute in London, for WIRED Health on March 26, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/health-event ABOUT WIRED EVENTS WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Subscribe for Events Information: http://wired.uk/signup Web: http://bit.ly/VideoWired Twitter: http://bit.ly/TwitterWired Facebook: http://bit.ly/FacebookWired Instagram: http://bit.ly/InstagramWired Magazine: http://bit.ly/MagazineWired Newsletter: http://bit.ly/NewslettersWired

Sandra Wachter is a Lawyer, Associate Professor and Senior Research Fellow at University of Oxford. In this video, Sandra discusses how the law can keep up with new technology. Particularly, she spoke about her recent work on targeted advertising – a big issue for tech giants including Facebook and Amazon. The law already protects against discrimination based on certain identity traits such as race or gender. But targeted advertisers claim to group people according to “affinity” – an aggregate measure of their online behaviour – not identity. Wachter believes, however, that existing concepts in the law may have something to say about discrimination by affinity. ABOUT WIRED PULSE: AI AT THE BARBICAN 450 business executives, technologists and enthusiasts gathered at The Barbican Centre’s Concert Hall in London, for WIRED Pulse: AI at the Barbican on June 15, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/ai-event ABOUT WIRED PULSE AND WIRED EVENTS The WIRED Pulse series offers an engaging, top-level perspective on how disruptive technology and fast-changing industries - such as artificial intelligence, deep tech and health - are impacting the human experience. The aim is to distill the most pertinent strands of themes within each complex topic and to share it with the wider public as a thought-provoking conversation-starter. WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Simonyi professor and mathematician Marcus du Sautoy’s new book, The Creativity Code, explores the future of creativity and how machine learning will disrupt, enrich, and transform our understanding of what it means to be human. In this engaging video, Marcus talks about using a definition from cognitive scientist Margaret Boden, claiming that creative acts must be novel, surprising and with value. According to du Sautoy, all three of these traits were present when AlphaGo – an AI trained to play the ancient game of Go – made a particularly unique and important move against world champion Lee Sedol in the second game of their match. ABOUT WIRED PULSE: AI AT THE BARBICAN 450 business executives, technologists and enthusiasts gathered at The Barbican Centre’s Concert Hall in London, for WIRED Pulse: AI at the Barbican on June 15, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/ai-event ABOUT WIRED PULSE AND WIRED EVENTS The WIRED Pulse series offers an engaging, top-level perspective on how disruptive technology and fast-changing industries - such as artificial intelligence, deep tech and health - are impacting the human experience. The aim is to distill the most pertinent strands of themes within each complex topic and to share it with the wider public as a thought-provoking conversation-starter. WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Lucy Yu, Director of Public Policy at FiveAI, is focusing on how to translate the rules of the road – designed and written with human drivers in mind – to the language of computers. Autonomous vehicles may have better sensors than humans, but their ability to reason in ambiguous or new situations is limited. To codify the intuitions many humans rely on when driving, FiveAI starts by providing rules for the car to follow in the most standard conditions, then gives it experience in a controlled version of real world driving. ABOUT WIRED PULSE: AI AT THE BARBICAN 450 business executives, technologists and enthusiasts gathered at The Barbican Centre’s Concert Hall in London, for WIRED Pulse: AI at the Barbican on June 15, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/ai-event ABOUT WIRED PULSE AND WIRED EVENTS The WIRED Pulse series offers an engaging, top-level perspective on how disruptive technology and fast-changing industries - such as artificial intelligence, deep tech and health - are impacting the human experience. The aim is to distill the most pertinent strands of themes within each complex topic and to share it with the wider public as a thought-provoking conversation-starter. WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Vishal is CEO and co-founder of PROWLER.io, a Cambridge-based AI company whose mission is to enable leaders and organisations to make better business decisions by optimizing resources. PROWLER.io’s decision-making engine, VUKU, can process data in real time, adapt to uncertainty, act on sparse information and learn from experience. The company’s goal is to ensure that business is powered by people; empowered by AI. In this talk, Vishal Chatrath argues for an increased role for Europe in AI technology. According to Chatrath, Europe’s efficiency and past success in standardising mobile communications should give it the confidence it needs to have a bigger influence on the global AI stage. ABOUT WIRED PULSE: AI AT THE BARBICAN 450 business executives, technologists and enthusiasts gathered at The Barbican Centre’s Concert Hall in London, for WIRED Pulse: AI at the Barbican on June 15, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/ai-event ABOUT WIRED PULSE AND WIRED EVENTS The WIRED Pulse series offers an engaging, top-level perspective on how disruptive technology and fast-changing industries - such as artificial intelligence, deep tech and health - are impacting the human experience. The aim is to distill the most pertinent strands of themes within each complex topic and to share it with the wider public as a thought-provoking conversation-starter. WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

Terah Lyons is the Founding Executive Director of the Partnership on AI, which was established to study and formulate best practices on AI technologies and advance the public’s understanding of AI. Prior to this, she served as Policy Advisor to the U.S. Chief Technology Officer at the White House Office of Science and Technology Policy (OSTP) during the Obama administration. In this video, Terah shares how after the California State Senate proposed using a machine learning-based system for pre-trial detention decisions, the Partnership investigated the plan and published a report on the minimum requirements such a system would need to meet to be fit for use. The requirements held not just for the system itself, but also for the people using it: for example, judges would need to demonstrate an understanding of the algorithm’s outputs. ABOUT WIRED PULSE: AI AT THE BARBICAN 450 business executives, technologists and enthusiasts gathered at The Barbican Centre’s Concert Hall in London, for WIRED Pulse: AI at the Barbican on June 15, 2019. Discover some of the fascinating insights from speakers here: http://wired.uk/ai-event ABOUT WIRED PULSE AND WIRED EVENTS The WIRED Pulse series offers an engaging, top-level perspective on how disruptive technology and fast-changing industries - such as artificial intelligence, deep tech and health - are impacting the human experience. The aim is to distill the most pertinent strands of themes within each complex topic and to share it with the wider public as a thought-provoking conversation-starter. WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future. ABOUT WIRED WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics. CONNECT WITH WIRED Events: http://wired.uk/events Web: http://po.st/WiredVideo Twitter: http://po.st/TwitterWired Facebook: http://po.st/FacebookWired Google+: http://po.st/GoogleWired Instagram: http://po.st/InstagramWired Magazine: http://po.st/MagazineWired Newsletter: http://po.st/NewslettersWired

We are currently at a 42 year low for murder, says Karyn McCluskey, and it's not low enough. McCluskey is the chief executive of Community Justice Scotland and her work has resulted in the successful reduction in violent crime in Glasgow – effectively changing the city. Mapping and analysing the scale of the problem taught her that there were places to start: interrupt the transmission of the 'disease' of homicide; change behaviours; change norms.

To find out how well the latest vegan burger offering fares from a professional point of view – and if they really do give actual meat a run for its money – we asked chef Marcus Samuelsson to put his tastebuds to task: with his mix of southern American, Ethiopian and Swedish food, Samuelsson knows what makes for a delicious burger. Samuelsson provided the menu for the Obama Administration’s first State dinner, had a three-star restaurant review from The New York Times at the age of 24, and owns a number of restaurants including Red Rooster – in both Harlem, New York, and Shoreditch, London – and, most recently, Marcus in Montreal, Canada. To give each of the seven vegan burgers in our test a fair start, we dressed each pattie with a tofu-based mayonnaise, vegan cheese, a slice of tomato, lettuce and red-onion dressing before topping it off with a vegan brioche bun. The testing took place in Samuelsson's Shoreditch-based restaurant Red Rooster at The Curtain Hotel. Only burgers available to buy in UK shops were eligible (sorry, no Impossible Burger yet). Here's our pick of the best vegan burgers you can buy right now. Read the guide on WIRED UK: https://www.wired.co.uk/article/best-vegan-burger-uk #vegan #veganburger #veganfood

Ninja uses the power of Twitter to answer common questions about Fortnite. What controls setups does Ninja use to play Fortnite? What's the best landing spot for competitive Fortnite? How do you get better at building? What's Ninja's main skin in Fortnite?

Long-distance runner Des Linden uses the power of Twitter to answer common questions about marathon running. How many hours of sleep do you need to recover from a marathon? What's the best music to listen to while running? How many pairs of shoes does a professional runner go through when training for a marathon?

Dickinson star Hailee Steinfeld takes the WIRED Autocomplete Interview and answers the internet's most searched questions about herself. Does Hailee Steinfeld have a child? Does Hailee Steinfeld have siblings? Is Hailee married to Justin Bieber? What was her first song? Is she Canadian? Hailee answers all these questions and more! Dickinson debuts exclusively on Apple TV+ on November 1

Ubisoft's Alexander Karpazis explains the backstories of each and every operator in Tom Clancy's Rainbow Six Siege. Alex breaks down why Blitz is so intimidating, where did the idea for Clash came from, Maestro's familiar look (Mario!), and the real-life inspiration for the aptly named Sledge.

Louis Tomlinson takes the WIRED Autocomplete Interview and answers the internet's most searched questions about himself. What is Louis Tomlinson's phone number? What kind of dog does Louis Tomlinson have? Is Louis British? Who is Louis Tomlinson's best friend? Where does he currently live? Louis answers all these questions and more!

Facebook Offensive Security Engineer Amanda Rousseau aka "Malware Unicorn" uses the power of Twitter to answer common questions about hacking. As an offensive security engineer, Amanda has seen just about everything when it comes computer hacking. What exactly is the difference between a black hat and a white hat hacker? Is there such thing as a red hat hacker? What's the point of malware, is it just to be annoying? Amanda answers all these Twitter questions, and much more!

'Let It Snow' stars Kiernan Shipka and Isabela Merced take the WIRED Autocomplete Interview and answer the web's most searched questions about themselves. Is Kiernan Shipka vegan? Is Isabela Merced married? Does Kiernan do ballet? Is Isabela related to Vanessa Hudgens? Kiernan and Isabela answer all these questions and more! LET IT SNOW is now streaming on Netflix, http://www.netflix.com/letitsnow

Anne Neuberger, Director of Cybersecurity at the National Security Agency, speaks with WIRED's Garrett Graff as part of WIRED25, WIRED's second annual conference in San Francisco.

Cloudflare CEO and Cofounder Matthew Prince speaks with WIRED's Megan Greenwell as part of WIRED25, WIRED's second annual conference in San Francisco.

Executive Chairman of Signal Technology Foundation Brian Acton spoke with WIRED's Steven Levy as part of WIRED25, WIRED's second annual conference.

Automation Anywhere presents a conversation with its CEO and Cofounder, Mihir Shukla, and WIRED's Jahna Berry, as part of WIRED25, WIRED's second annual conference in San Francisco. (Sponsored Content)

The Juliana Plaintiffs Vic Barrett, Kelsey Juliana, and Levi Draheim speak with WIRED's Sandra Upson as part of WIRED25, WIRED's second annual conference in San Francisco.

Ben Horowitz, cofounder of Andreessen Horowitz, speaks with WIRED's Steven Levy as part of WIRED25, WIRED's second annual conference.

Uma Valeti, CEO and Cofounder of Memphis Meats, and Traci Des Jardins, Chef/Owner of Mijita Cocina Mexicana, The Commissary, Arguello, Public House, and School Night, speak with WIRED's Adam Rogers as part of WIRED25, WIRED's second annual conference.

Incite Presents a conversation between Laura Boykin, Computational Biologist at Cassava Virus Action Project, and Malkia Devich-Cyril, Founding Director of MediaJustice, speak with WIRED's Peter Rubin as part of WIRED25, WIRED's second annual conference in San Francisco (Sponsored Content)

Adam Mosseri, Head of Instagram, and Tracee Ellis Ross, actor, producer, and CEO, speak with WIRED's Arielle Pardes as part of WIRED25, WIRED's second annual conference in San Francisco.

UC Berkeley's Anca Dragan Speaks at WIRED25.

Astro Teller, Captain of Moonshots at X, speaks with WIRED's Sandra Upson at WIRED25, WIRED's second annual conference in San Francisco.

BRANDED CONTENT | Produced by WIRED Brand Lab and SELF for smartwater. Entrepreneurs Aminatou Sow, Joe Holder, Billie Whitehouse, and Jessica Nabongo share how innovation can have an impact on your success.

Mythic Quest: Raven's Banquet Creators Rob McElhenney and Megan Ganz, and Pixar's Andrew Stanton Speak at WIRED25, WIRED's second annual conference in San Francisco.

Chris Evans and director/writer/producer Rian Johnson speak with WIRED's Adam Rogers after a special screening of their new film "Knives Out," at WIRED25, WIRED's second annual conference in San Francisco.

BRANDED CONTENT | Produced by WIRED Brand Lab for Ericsson | As the world awaits for the highly anticipated arrival of 5G, many are wondering what benefits it could have for the future of business. WIRED Brand Lab visited the Ericsson D-Fifteen space in Silicon Valley where business leaders from across the globe gathered to find the answer.

What kind of impact have "Playing With Fire" stars John Cena and Keegan-Michael Key had on the internet? WIRED combs the web for data about John and Keegan-Michael and presents all the information to them. How many results come up when you Google John Cena's name? Are people asking if Jordan Peele is still friends with Keegan-Michael Key? Playing with Fire starring John Cena and Keegan-Michael Key is in theaters now!

Videos of a new product being called an invisibility cloak recently surfaced online. WIRED's Louise Matsakis spoke with its inventor and a physicist who studies optics to find out how it works and whether cloaking and invisibility are truly feasible.