Bollywood’s entrepreneurial leap is seeing stars use their fame and influence to co-create winning brands 

The appliance holds prime place in every middle class Indian kitchen as the housewife’s trusted, go-to, kitchen device

Driving the Four Ps: VML India’s new chief Babita Baruah has spent the first month observing, learning and actioning the agency’s new remit

An exploration of the relationship between products, services and the concept of time

Goafest, the premier event of the advertising and marketing community is back — but this time in Mumbai.

From political campaigns to brand ads, digital doppelgangers are proliferating. Here’s how to spot them

The right-fit revolution: Recruitment ads are evolving to meet the modern workforce’s quest for flexibility and purpose

In conversation with Ajoy Chawla, CEO, Tanishq, the jewellery division of Titan Co Ltd 

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? 

Hotel to celebrate World Environment Day with rice cultivated through time-honoured farming techniques

Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest

Travis Coates, COO of Swedish firm Transcom feels India’s talent and skill pool over time will make it another important hub for them

Essentials, consumer durables sell more even as retail segment slows during election season

The Mysuru-based incense company has scented growth in all sorts of prayer offerings from diyas to turmeric and camphor

Coimbatore’s legendary Annapoorna Hotel can teach marketers a lesson or two

Here’s a quick shot at the best apps for different sports that I and my friends use — with a rider

Lights, Camera, action: Ace ad film maker and movie director on creative trends and changing technology

Adrian Mendonza has joined Rediffusion as a senior national creative resource. He will oversee creatives for the agency’s North India operations. He will be based in Delhi.

The device has democratised laundry duty sparing women backaches and making it cool for men to share the load

Medals and marketing: A host of brands have a lot riding on the athletes as they look to leverage the sports extravaganza

The precise rituals of the Olympics hold learnings for all brands

Counter-intuition and not taking the rational path have often helped brands become a huge success

Reviving traditional Indian cookware for modern kitchens, P-Tal and Green Heirloom cater to conscious consumers seeking heritage products

Bobby Sista’s legacy lives on through Laadli campaign promoting gender equality, impacting society long after his passing

Cholatails has been curated in partnership with Ajit Balgi, a beverage expert, and founder of The Happy High bartending academy in Mumbai

ITC Hotels is bringing Chef Pam Pichaya Soontornyanakij of Bangkok’s Potong Restaurant and Executive Corporate Chef of ITC Hotels, Chef Manisha Bhasin, to Chennai for a culinary showcase

To gain and retain customer trust, brands have to focus on ethical online design in their apps

At the biennial expo at Anaheim, the House of Mouse brings out all its brands in strength to enthrall fans

As the festive season approaches, we can think about gifting differently

Formula for personal growth: Brand and design evangelist Lulu Raghavan says one has to be grounded and humble to nurture ambitions

Kandee Factory is a new candy brand that boasts a vegetarian, all-natural USP

A pick of video ads — past and present — that raised the bar during the festival of lights