Dorel Juvenile is the world's leading juvenile products company. When they wanted to develop a new infant car seat, they turned to Pennsylvania-based ID firm DesignThink.

DesignThink as the Innovation Incubator for the Ultra Lightweight Maxi Cosi Coral XP

A Cold January Day in 2017

The team at DesignThink was asked to visit Dorel Juvenile Group USA to review a "Special Project". The development team at Dorel JG wasted no time introducing us to their latest infant car seat (ICS) project. They were experimenting with the idea of developing a seat that would reduce the struggles parents faced when trying to transition their baby from the car and carry their baby in the removable seat portion of the ICS. The team at DesignThink has designed several car seats over the years and we instantly recognized the unique opportunity, as well as the challenge that this project offered, and were eager and excited to get started.

Our Role as the Innovation Incubator

We partnered with Dorel to act as the innovation incubator to lead the project team through the fuzzy front-end and define the product's overall features and characteristics of use. Upon successful concept definition, the project would be positioned under the Maxi Cosi brand and ultimately transferred to the Maxi Cosi team in Europe and a European design group to carry the innovation to production.

The Problem at Hand

By removing the seat from the base that is installed in the car, parents can take the baby with them while running errands or visiting people and places. However, a problem associated with this system is that some removable seats can weigh up to 16 lbs. and the baby can weigh up to 35 lbs. for a combined arm-crushing weight of 50+lbs.!!

We established two primary goals: 1) reduce the overall weight of the seat to lighten the load, while maintaining structural integrity as to achieve a top crash test rating, and 2) develop new methods that enable parents to more easily lift the seat when moving in and out of the vehicle and when transporting the child in the seat.

Our Approach (Decades of Experience and User Understanding Put to Test)

DesignThink is one of the leading firms in car seat development having brought several seats to the market and has a long history of creating break-through innovation, but this project pushed our team in new ways. The structure for the project utilized DesignThink's simplified "DEEP" process;

Define that for which we will solve

Express possible solutions as quick thumbnail stories

Explain the "what – why – wow" related to user needs

Prototype to demonstrate the merits of the idea

How the Project Unfolded

A series of innovation workshops were hosted at our studio to enable the team to think and problem solve with product at hand. The objective was to think in the "ideal" (do not worry about cost and construction initially) and to "fail fast" (explore, evaluate, and evolve). The following provided the high-level framework for how the team identified and pursued their ideas.

Established Design Targets

Led by our usability team, along with team members from Dorel, we hosted a several day innovation workshop at our studio. We began with a collaborative defining of the design targets based on use, expectations, pain points, and opportunities, which we affinitized and moved directly into physical prototyping to address and evaluate how well the concepts improved the user experience during day-to-day interactions.

DEEP: Innovation Workshops to prototype your idea. You are encouraged to be chaotic and messy! Fail fast! Dorel made sure plenty of product was on hand to fuel the innovation.

Inutitive Carry

Enhanced Confidence

Improved Transitions

Development of Design Targets

Role-Play is the Best Way

To truly understand and empathize with users, we role-played, exploring typical use-case scenarios to inform our ideation. Placing ourselves in the same situations helps us quickly evaluate and improve our concepts.

Handle-Carry:

Evolution for improved ease when attaching the seat to the base and removing the child from the vehicle

Cradle-Carry:

Exploration to improve how parents can bond with the baby in a more natural holding position

Cross-Body Strap:

Exploration to provide alternate ways to carry the baby while reducing the effects of weight and fatigue on the parent

Iterative User Evaluation Cycle

Our early thoughts and ideas were evaluated by the team and with parents in our research lab. These ideas were then refined to strengthen the evolving direction. The learnings obtained through this method enabled the team to focus on the most meaningful directions and build their value. Listening, understanding, and empathizing allowed our team to develop new ideas in this category that were previously unexplored.

DesignThink presents the refined design direction.

A series of prototypes and user evaluations enabled us to reach a stage of concept definition for an ultra lightweight car seat that provides parents with improved ways to carry, hold, and secure their baby.

Our Results

User-Centered Insights lead to Market Defining Solutions

Having developed many juvenile products such as car seats, strollers, and highchairs, DesignThink understands the day-to-day challenges parents face, both physically and emotionally. We embarked on this project with Dorel to define a new car seat with features that take into account those challenges and offer relevant and meaningful solutions. Exploring innovation that is rooted in user insights enabled our team to quickly define those solutions and overcome technical hurdles to deliver new experiences to address real problems faced by parents when using an ICS.

Defining the Direction

As mentioned, DesignThink was hired as the innovation incubator in the fuzzy front-end to develop and define a new architecture for this seat. Our work was documented and handed off to the Maxi-Cosi team in Europe. The output of our innovation incubation became the driving framework used by the teams in Europe to create a truly meaningful and relevant solution for parents in this category.

The DesignThink team is very proud to have been selected by Dorel to play such an important "behind the scenes" role in setting the direction for, and contributing to the success of, the Maxi Cosi Coral XP.

It takes a Village to Design a Car Seat

Snapshot of the iterative concept development that led to the final product

You can see more of DesignThink's work here.

I have no idea who the target market for these is. Chinese tool manufacturer Arrowmax sells these Black Golden Honeycomb tools: Drivers, Allen wrenches and reamers.

They're sold individually or in sets.

On the company's website, there are literally no product descriptions for any of the tools—no explanation of the handle design, nor even what any of the tools are made out of. The only thing I was able to learn about the tools, was in the company's thin bio: Apparently these were featured, somewhere in the background, in the Marvel movie "Ant Man & the Wasp." Of course they were.

German company Brabus provides aftermarket upgrades to Mercedes-Benz, Maybach, Porsche and Rolls-Royce vehicles. They also produce their own limited-edition rides, and this is their largest: The Brabus Big Boy 1200, a luxury motorhome.

At nearly 40' long, 8.2' wide, and 13.1' tall, it's shocking you don' t need a CDL to drive the thing. (To make it a little easier to pilot, there is a 360-degree camera monitoring system.)

It offers 320 square feet of living space. Once you park the vehicle, it self-levels. You can then deploy the slide-outs, extending the width of the bedroom and living room to 14.8'.

The bed, which is in a transverse orientation, is the European equivalent of a queen-size (63" x 79", versus the 60" x 80" we've got on this side of the pond). The mirrors beyond the bed conceal a large closet.

The bedroom features a desk and a 43" 4K television with an integrated Playstation 5 system and, thanks to satellite internet via Starlink, access to the internet and streaming services.

The living room features leather-upholstered sofas with Alcantara wood accents.

The kitchen boasts an induction stove, oven, coffee machine, dishwasher, and refrigerator with an interior freezer. There's an additional dedicated wine fridge.

The bathroom is done up in actual stone and features a "rainforest shower."

Directly above the driver's cabin is an electrically lowerable bed, also 63" wide. I have no idea why they don't show this in the photos, it sounds pretty cool.

Lastly, it's got a 12.8-liter six-cylinder turbodiesel, and the vehicle tops out at 56 mph. (I'd be terrified to drive this thing at half that speed.)

"Thelma & Louise" alternate ending

The message from Autodesk and the many companies that presented and exhibited at Autodesk University (AU) last month in San Diego was clear: for the product design and manufacturing (D&M), architecture, engineering, construction and operations (AECO), and media and entertainment (M&E) industries, AI is a driving force behind productivity.

Autodesk University Mainstage

Data, data, data

AI-driven productivity is customized to the specific needs of each industry, with various generative and multimodal AI models providing solutions for tasks like workflow optimization, manufacturing quality assurance, regulatory compliance, and design visualization. However, the value of AI across these sectors—and beyond—is determined by the quantity and quality of data used.

Quantity matters because more data enables AI systems to learn and improve. Quality, however, is more complex. It requires obtaining relevant data, ensuring data accuracy, and verifying that data usage complies with ethical standards.

Dell demonstrated how their workstations can run generative AI 3D content with NVIDIA Edify trained on Shutterstock ethically sourced content.

Customers are key

The importance of AI and data was evident throughout AU, with presentations and product demonstrations highlighting customer-centric solutions. Hardware providers showcased high-performance workstations equipped with powerful processors, optimized to support AI workloads. Meanwhile, data and asset management providers emphasized AI’s capabilities in extracting valuable information, managing metadata, and monitoring workflows in real time.

Lenovo displayed next generation workstations designed with a customer-centric focus. Partnering with Intel®, NVIDIA and Aston Martin, they offer high-end graphics, memory and processing power.

Autodesk’s Design & Manufacturing team showcased how they are addressing their customers' needs by delivering AI-powered efficiencies through Fusion, a cloud-based, unified platform for design and manufacturing. They also introduced Project Bernini, a research initiative focused on a new approach to generative AI. Unlike many generative models that prioritize the appearance of 3D objects, Bernini emphasizes generating structural 3D data from the inside out, which aligns closely with real-world production needs.

Experimental research project Bernini model generates shape and texture separately and does not confuse or meld those variables.

AI provides a wide range of possibilities based on industry-specific needs. For entertainment and gaming, AI can generate lifelike product and character models, while in manufacturing and design, it lays the foundation for real-world production. With tools like Fusion and research projects like Bernini, Autodesk aims to empower creators and makers to leverage AI for both efficiency and innovation.

The Formlabs User Summit, the company's annual 3D printing user conference, starts tomorrow at 9am ET. The company's SLS and SLA printers will be on-show, along with industry folks discussing the impact of 3D printing across a variety of industries.

The event will feature a keynote presentation with Formlabs CEO Maxim Lobovsky and aerospace engineer and renowned YouTube influencer Tom Stanton. Other key speakers will include:

- Nihat Isitman, Senior Materials Engineer at Apple

- Matthais Shulz, Technologist for AM Polymer Series Manufacturing at Brose

- Patrick Marr, Senior Director of Prototype Development at Hasbro

The free event will be livestreamed on YouTube. You can register to watch it here.

This Mambapod was invented by Taiwanese photography accessory company Silence Corner.

It's a mini tripod that can also be used on non-flat surfaces, thanks to an innovative feature in one of the legs. Two small jaws can be unfolded from the leg, and dialed towards each other by rotating a handle at the bottom of the leg, essentially becoming an F-style clamp.

Alternately, just one of the jaws can be flipped out and used as a hook.

The clamping arrangement provides a lot more security than bendy legs, allowing you to hang your expensive SLR or smartphone in precarious places.

The Mambapod is a hit on Kickstarter, with over $200K in pledges at press time and 25 days left to pledge. Pricing starts at $129.

Despite some optimism that the US truck freight market would begin to recover from continued downward pressure during Q3 2024, U.S. Bank freight metrics showed challenges remain for motor carriers with shipments and spending softer in Q3. Shipments were off 21.2 per cent YoY, one of the largest drops. The bank’s national shipments index fell by 1.9 per cent in Q3 after a 2.2-per cent drop in Q2.

There have now been four or five years of huge ocean freight rate volatility, according to Drewry, which has cautioned its customers to expect little change in 2025, likely the fifth year in a row of high volatility. Shippers need to be aware that the shipping industry will continue to be disrupted and there are risks and a need for contingency plans and active vendor management, cautions Drewry.

TESTEX has launched the TESTEX MICROPLASTIC label, setting a new standard for reducing textile microplastic emissions. Using advanced LDIR technology, the label certifies textiles tested for particle emissions per ISO standards. As a member of The Microfibre Consortium, TESTEX collaborates on reducing fibre fragmentation, sharing data to support sustainability goals by 2030.

ITMA ASIA + CITME 2025, set for October in Singapore, has nearly sold out its 60,000 sqm exhibition space with strong interest from 731 global tech providers. The event, supported by CEMATEX and CTMA, will showcase innovations tailored for Asia’s growing textile hubs. Key sectors include finishing, spinning, and knitting, highlighting sustainable tech and automation trends.

October US container imports were 2,494,635 TEUs, marking the fourth month in a row of volumes exceeding 2.4 million TEUs, a threshold that has historically strained US maritime logistics, the November Global Shipping Report by Descartes Systems Group noted. For the first ten months of 2024, volumes grew by 13.1 per cent YoY. At seven of the top 10 US ports, transit time delays rose in October.

China’s latest fiscal announcements seem aimed at addressing medium-term structural impediments to economic growth from strained local government finances, but are unlikely to immediately boost or offset deflationary risk, Fitch Ratings said. It expects a budget deficit of 7.1 per cent of GDP this year. It believes fiscal stimulus will remain incremental and responsive to downside risks.

Turkiye’s overall export unit value index rose by 3.6 per cent YoY in September, while the overall export volume index fell by 5.2 per cent YoY. The country’s overall import unit value index rose by 4.7 per cent YoY in September, while the overall import volume index fell by 5.8 per cent YoY. Turkish trade sales volume rose by 12.7 per cent YoY and by 3.2 per cent month on month in September.

Global cotton markets saw slight declines and stabilisation in recent weeks, with NY/ICE December futures trading between 67–75 cents/lb since June, now at 71 cents/lb. The global A Index dipped from 85 to 83 cents, while China's index dropped from 101 to 97 cents due to a weaker yuan. Indian and Pakistani spot prices also declined, but both rupees remained stable against the dollar.

APTEXPO 2024 has opened at Marina Bay Sands, Singapore, gathering over 300 international delegates and exhibitors to discuss industry resilience and sustainability. The event spans three days, featuring keynote speakers, panels, and over 200 exhibitors. Focused sessions address global market trends, digitalisation, and cooperation to build a stronger Asia-Pacific textile network.

As the world begins to recover from 2020 and the economic detriment, what is next on the horizon? Download our recorded webinar discussing the current economic state and the positive uptick in the market. You’ll learn about: Economic impact on business post-pandemic Best practices for moving your business forward How to plan for the remaining fiscal year...

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Many small-to-midsize banks and financial institutions are still running on-premise Microsoft Exchange email servers, whether in their own walls, or in the walls of their technology service provider. Microsoft recently announced that multiple hacking groups were targeting Microsoft Exchange servers in coordinated attacks, which could cause a damaging data breach for these organizations. With all...

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Anders was named to St. Louis Small Business Monthly’s list of Best Accounting Firms for 2021. The Best Accounting Firms were nominated by St. Louis area businesses and voted to have the top accountants in St. Louis as part of Small Business Monthly’s Best in Business awards. The 2021 Best Accounting Firms will be recognized...

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The 33rd annual Hoops for Hope tournament attracted 681 colleagues, clients and friends of the firm to support the 2021 Anders Charity of Choice, The Child Center. Heather Kemper of The Child Center joined Anders for a celebration lunch where a check for $11,500 was presented. “With the pandemic especially, it’s amazing the amount of...

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Anders was approached and selected by the producers of the television show “World’s Greatest!…” to be featured on a segment for the accounting industry. Anders is honored to be recognized on the World’s Greatest! TV Show, an award-winning National Television Series airing on the ION Network. The segment gives a glimpse into the collaborative and...

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Companies and candidates are continually asking, “what does the current hiring market look like?” And many are shocked by the response. The truth is that the market is incredibly short on good quality candidates right now, and many job postings are open for extended periods while companies search for candidates. So, how did the job...

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For many business owners, obtaining a business valuation could be a new endeavor. Once you have made the determination that your business needs to be valued, it’s time to become more familiar with the business valuation process. As the first blog post in a series about the basics of business valuations, below we discuss the...

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Anders received a Marketing Achievement Award for best new website at the 2021 Association for Accounting Marketing (AAM) Summit. Anders won in the Website category which included website projects with budgets under and over $34,999. The nomination highlighted the firm’s newly redesigned website that launched in May of 2020. Anders worked with St. Louis web design...

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We all know that the past year has driven innovation throughout the economy. As business conditions shifted in early 2020, innovators across the globe were forced to use any means to keep their organization open. The digital transformation we have seen in our society over the past year is not going away anytime soon, so it’s important for leaders and visionaries...

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Oh how lovely you are September! I’ve been taking long walks in the soft sun each day and continuing my ceramics practice. I’m learning more advanced techniques, it feels good to understand the nature and stages of clay and to create with my hands what I see in my mind. This week I’m focused on…

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This release describes how e-cigarette affect middle and high school students

The latest vital signs featuring the affects of exposure to electronic cigarette advertisements on middle and high school students in the United States during 2014.

The latest vital signs report detailing the affects of exposure to electronic cigarette advertisements on middle and high school students in the United States during 2014.

This release explains the latest campaign for TIPS from Former Smokers in it's 5th year.

More than 1.8 million smokers attempted to quit smoking and an estimated 104,000 Americans quit smoking for good because of the nine-week-long 2014 Tips From Former Smokers ( Tips ) campaign.

Report on the latest statistical data regarding middle and high school students and tobacco use.

Infographic showing data regarding middle and high school students and tobacco use.

Report on the latest statistical data regarding adults and e-cigarette use.

Report on the latest statistical data regarding risky behavior among youth.

Report on the latest smoke-free laws that are affecting public places.

The latest statistical data regarding adult tobacco use in the U.S. during 2013-2014.

The latest data on the disparities of the adult population of tobacco use in the U.S.

The latest data regarding how advertising expenditures have been spent on sporting events in the United States during 1992-2013.

Data regarding smoking, quantity and access to cigarettes by youth in 45 countries during 2013 and 2014.

Data regarding the use of smoking and tobacco use among adults in 2014.