on A Podcast for Every Discipline? The Rise of Educational Audio By www.podcasting-tools.com Published On :: Mon, 20 Jan 2020 17:00:32 -0500 It is well-known that podcasting is huge these days. But you might not realize how many educational podcasts are out there. By educational, we mean shows that focus on some super-focused topic, like a specific period of history or an academic discipline. For instance, there are at least 15 or 20 active podcasts about linguistics, and there are several podcasts out there about conversational Latin (and we were pretty sure that was a dead language that was no longer spoken). A Podcast for Every Discipline? The Rise of Educational Audio Full Article
on The future of podcasting: Can the business of audio content catch up with the creative revolution? By www.podcasting-tools.com Published On :: Fri, 31 Jan 2020 17:52:18 -0500 More than half of the U.S. population over age 12 has now listened to a podcast, according to Edison Research. The medium has fundamentally altered the landscape for audio content, liberating and empowering both listeners and creators. And big acquisitions such as Spotify’s purchase of Gimlet Media signal that the business of podcasting is coming of age, too. But there remains an economic gulf that some entrepreneurs and investors see as an opportunity. Ad spending on podcasting is around $500 million, by some estimates, but that compares to $17 billion or more for radio. So where is podcasting heading next? How will speech recognition, smart speakers and other innovations change the landscape for podcasts? Should you start your own show? Could you make any money if you did? The future of podcasting: Can the business of audio content catch up with the creative revolution? Full Article
on Investigative podcasts are exploding. Here are six great ones to get you started. By www.podcasting-tools.com Published On :: Mon, 3 Feb 2020 17:54:32 -0500 Last month, the Pulitzer Prize Board announced that there will now be a Pulitzer for audio reporting, further proving that podcasting has become an unignorable cultural force. In the announcement, Pulitzer Administrator Dana Canedy explained that the renaissance of audio journalism in recent years has given rise to an extraordinary array of non-fiction storytelling. Investigative podcasts are exploding. Here are six great ones to get you started. Full Article
on How Podcasting Became the Next Content Medium Race By www.podcasting-tools.com Published On :: Mon, 10 Feb 2020 18:02:39 -0500 On a recent rainy afternoon, a panel featuring a mixture of hip young creatives took place at YouTube’s Manhattan studio space. The topic of discussion? Podcasting. Organized by New York-based podcast hosting platform Simplecast, the event drew a crowd of young creators with a hunger to learn how to produce and distribute their own podcasts. How Podcasting Became the Next Content Medium Race Full Article
on Staples is opening podcast studios in six Boston stores By www.podcasting-tools.com Published On :: Mon, 24 Feb 2020 18:11:37 -0500 The soundproof Staples Connect Podcast Studios, developed in partnership with iHeartRadio, will include professional equipment -- a RODECaster Pro control board, RODE microphones and SHURE headphones -- and space for up to four people. complete article Full Article
on Why podcasts are the next frontier in broadcasting By www.podcasting-tools.com Published On :: Mon, 2 Mar 2020 18:30:11 -0500 Technologically-enhanced journalism has seen proliferation of online broadcasting channels, blogs and online newspapers. All these are set up in a bid to mainly attract curious millennials, and to offer alternative platforms to the wider content consumers. In Kenya, online newspapers and TV streaming services have been touted as the next frontier in the media industry. Legacy media outlets find this both as a challenge and opportunity at the same time. As much as they are a source of new revenue streams, these new digital channels offer tough competition that has seen the traditional media outlets’ earnings substantially shrink. complete article Full Article
on With Podcasts, Politicians Can Be Intimate And On-Message By www.podcasting-tools.com Published On :: Fri, 6 Mar 2020 18:35:40 -0500 As podcasts continue to grow in popularity, politicians are increasingly using the medium to reach the public without having to go through traditional news media. complete article Full Article
on Is Podcasting Overhyped Among New Technologies? By www.podcasting-tools.com Published On :: Fri, 20 Mar 2020 18:44:26 -0500 Podcasting has enormous potential for publishers, given the mobile portability of the format and the possibility of converting text content into a spoken-word format listeners can consume while doing other activities. The IAB estimated the podcasting advertising market in the United States may exceed $1 billion by next year, a tenfold increase since 2015. That estimate is encouraging, but podcasting needs to catch up to the needs of sponsors to become more viable amid a crowded media marketplace. complete article Full Article
on Four Questions to Ask Yourself Before Shopping for Podcasting Equipment By www.podcasting-tools.com Published On :: Fri, 10 Apr 2020 18:56:47 -0500 The decision to implement a private podcast is a critical first step to improving your business communication, but there are a number of other important decisions you have to make before the show becomes a reality. In this article, we’ll focus on one unavoidable decision: what type of equipment should you buy? The answer, perhaps unsatisfyingly, is that it depends. However, here are the questions you should be asking yourself as you begin the search for podcasting gear. complete article Full Article
on Monthly US Podcast Listeners Exceeds 100 Million By www.podcasting-tools.com Published On :: Mon, 4 May 2020 16:46:52 -0400 Seventy-five percent of Americans aged 12 and older (about 212 million people) are now familiar with podcasting, up from 70 percent in 2019. Fifty-five percent (155 million) listen to podcasts in general while 37 percent (104 million people) listen to podcasts monthly, up from 32 percent (90 million) in 2019. It is more important than ever that brands create content easily retrievable through voice as consumption of both podcasts and voice-operated assistants rise. Over six in ten Americans use some form of voice assistant technology and nearly one-third of smart speaker owners have three or more devices in their homes. Other noteworthy survey findings include smartphone ownership growing to 240 million, smart speaker awareness growing to about 220 million and smart speaker ownership growing to 76 million. The mean number of smart speakers per household grew from 1.7 in 2018 to 2.2 in 2020. As smart speaker ownership increased, radio ownership decreased, as the mean number of radios per household went from three in 2008 to 1.5 in 2020. complete article Full Article
on Federated Media Launches Podcast Division By www.podcasting-tools.com Published On :: Fri, 8 May 2020 16:51:13 -0400 FEDERATED MEDIA has launched a podcast division, including a podcast network as well as production and marketing services, with 46 podcasts at launch, including original shows, branded podcasts, and repurposed radio content. complete article Full Article
on Sound Ideas. Sound Decisions. By www.podcasting-tools.com Published On :: Fri, 15 May 2020 16:58:13 -0400 Can listeners find you? Or is your name and frequency too difficult to find on a voice-controlled device or in a device-controlled system in the car? complete article Full Article
on There are now more than a million podcasts By www.podcasting-tools.com Published On :: Wed, 20 May 2020 18:37:27 -0400 There are now more than one million podcast shows on Apple Podcasts, according to Apple. Let me reiterate: we do not mean episodes. We’re talking more than one million individual podcast shows: As in the shows which then release their episodes. That’s a lot of podcasts. Apple confirmed in an email to Mashable that Apple Podcasts hit more than one million podcasts and that this milestone was reached on Monday, April 20. complete article Full Article
on 10 Excellent Reasons For Starting a Podcast in 2020 By www.podcasting-tools.com Published On :: Fri, 22 May 2020 18:38:32 -0400 Podcast marketing is on a roll in 2020 with many companies releasing audio content to build trust, connect with their audience on a personal level, and boost brand awareness. 1. Ease of production 2. Low entry costs 3. Language is no barrier 4. Repurpose your blog and video content as audio 5. Less competition than blogging and YouTube 6. Easier to grow a following as a podcaster 7. Successful podcasters make millions of dollars a year 8. Build connections by interviewing influential guests 9. Showcase your speaking skills 10. Build high-DA links back to your website Full Article
on No commuting, no problem: Podcasting ad revenue continues to grow By www.podcasting-tools.com Published On :: Mon, 25 May 2020 18:44:15 -0400 With commuting on hold and everybody Zooming all the time, podcast consumption has taken a bit of a hit as listeners look for new ways to fit shows into their daily routines. Last month, the analytics firm Chartable released research suggesting that podcast downloads were 10% lower on March 25 than they were on February 26. Those numbers deserve to be taken with a grain of salt. Chartable, like Podtrac and other podcasting analytics services, is an opt-in analytics service, and many different podcast networks, ranging from Entercom to Vox Media, showed increased listening last month. Full Article
on Podcast Technology Company to Relocate HQ to Reston Station By www.podcasting-tools.com Published On :: Wed, 10 Jun 2020 18:57:29 -0400 Megaphone, a podcasting hosting and advertising technology provider, has signed a lease at Comstock’s Reston Station. The company will take up roughly 10,000 square feet in the first office building at the mixed-use development, the tower designed by architect Helmut Jahn at 1900 Reston Metro Plaza. With 165,000 square feet of leased space, Google is the anchor tenant of the building. Other tenants include Rolls-Royce North America (18,000 square feet) and infrastructure management firm Solar Winds (16,349 square feet) and digital identify firm Certipath (7,500 square feet). Full Article
on Creative Revolution By www.podcasting-tools.com Published On :: Mon, 15 Jun 2020 18:58:49 -0400 More than half of the U.S. population over age 12 has now listened to a podcast, according to Edison Research. The medium has fundamentally altered the landscape for audio content, liberating and empowering both listeners and creators. Full Article
on Apple belatedly looks to refocus on podcasts By www.podcasting-tools.com Published On :: Wed, 1 Jul 2020 18:17:19 -0400 The podcasting industry was shaken up this week with the announcement that JRE is moving exclusively to Spotify and it looks like it has caught Apple’s attention. Bloomberg reports that Apple is looking to increase its investment in original podcasts, as well as buying existing ones, to augment its nascent Apple TV+ service. While its easy to view this as a classic case of shutting the stable door after the horse has bolted, Apple seems to view podcasts as either a by-product of video content or as material that could then be adapted to video. Apple effectively invented the podcast format, which derives its name from the pioneering iPod digital audio player, but the pre-eminence of iTunes as a podcasting platform is under serious threat thanks to this recent development. You have to assume Joe Rogan (pictured) spoke to Apple before recently committing to Spotify, so it would be fascinating to know what led him to ultimately reject it. Full Article
on Blubrry Offers Private Internal Podcasting Options By www.podcasting-tools.com Published On :: Fri, 10 Jul 2020 18:26:43 -0400 Blubrry has released its new Private Internal Podcasting service for businesses looking to lock down their podcasts to protect them from public distribution. The hosting service is offering three levels of security based on three hosting plans, simple (limiting private podcasts to 50 user-seats), standard (additional security and 200 user-seats), and enterprise (500 user-seats, most secure). Full Article
on Podcasting to Break Billion-Dollar Barrier in 2021 By www.podcasting-tools.com Published On :: Fri, 31 Jul 2020 10:31:35 -0400 Theres good news on the horizon for podcast revenue growth, and presumably for radio organizations that are active in that space. With expected growth of 14.7% through 2020, the stage has been set for podcast revenues to hit $1.1 billion in 2021, according to the IAB/PwC report. While it remains to be seen what long-term impact the pandemic has on podcast revenues, IAB/PwC still predicts a 15% jump in 2020. This comes after podcast ad revenues soared 48% between 2018 and 2019, a stunning growth rate. Full Article
on Spotify Missed Out on Another Podcasting Acquisition By www.podcasting-tools.com Published On :: Fri, 7 Aug 2020 10:51:03 -0400 After Spotifys recent string of podcasting deals, it is kind of weird to see a podcast acquisition where Spotify is not involved. E.W. Scripps has been shopping around its Stitcher podcast platform for a couple of weeks, and it looks like it found a buyer in SiriusXM. Sirius will pay around $300 million for the unit. That is a hefty return for Scripps. It originally bought Stitcher in 2016 for $4.5 million, combining it with its $50 million Midroll Media acquisition from the year before. Still, $300 million is a good deal for the premium podcast platform, a specialized podcast advertising network doing sales for over 300 podcasts, and the owner of two podcast content networks, Earwolf and Stitcher Podcasts. That compares to Spotifys acquisition of The Ringer earlier this year, for which it reportedly paid between $141 million to $196 million. Full Article
on Tips and techniques for creating a professional podcast By www.podcasting-tools.com Published On :: Wed, 12 Aug 2020 11:01:57 -0400 Determine your topic, audience and format Everyone has something they could talk about for hours on end. When deciding which of these things should be the focus of a podcast, you need to consider topics that you will never get tired of talking about. Brainstorm 52 show topic ideas, one for each week of the year. This will let you know if you have enough ideas to have a regular podcast of your own, or if you would be better off finding guesting opportunities on existing programs. Of course, a show does not have to be weekly, but it is a starting point. Defining your audience will help to hone the direction of the show, as well. A show geared toward young mothers will sound much different than a podcast for mid-career professionals. Your audience is rarely everyone. Figure out who they are and talk specifically to them, their needs and interests. As you plan your show, consider what type of format will be most effective, as well. Will you host guests, have a co-host or fly solo? Choose memorable, straightforward branding When coming up with a title for your podcast, it’s best not to be too clever or obscure. Make it easy to remember and spell and also give some idea of what the show is about. Search potential names in Google and on iTunes to be sure your idea is not already an established podcast. You will also want to claim a custom URL and related social media handles. Again, searching for these items will indicate if the title is already taken. Cover art for your podcast needs to be an exact square, sized at least 1,400 pixels by 1,400 pixels and 3,000 pixels by 3,000 pixels at the most. Remember that people will be viewing it on a small screen, so use large text for your show name and relevant artwork. Assemble a digital audio workstation Full Article
on Annual ad buys on podcasts doubled last year By www.podcasting-tools.com Published On :: Mon, 24 Aug 2020 11:19:43 -0400 Podcasting is increasingly seen as a reliable channel for long-term ad investments, new data from the Interactive Advertising Bureau (IAB) shows: Annual ad buys, where ads are bought for the entire year, nearly doubled in the US from 24% to 47% of podcast ad revenues between 2018 and 2019. US Podcast Ad Revenue Share, by buy type, 2018 and 2019 Meanwhile, quarterly ad buys and scatter ad buys, where ads are purchased closer to the time they air, declined — making up 31% and 21%, respectively. According to the IAB, podcast ad revenues totaled $479.1 million in 2018 and $708.1 million in 2019. This is a sign that more advertisers are including podcast ads in their long-term marketing plans, rather than just using podcasts to experiment with. It's a testament to the rise of the podcasting industry: Listeners are increasing rapidly — eMarketer expects US podcast listeners to grow by nearly 15% to surpass 100 million this year — and podcasting platforms have responded by working to meet the technological needs that advertisers have come to expect from digital formats. Full Article
on 4 Essential Tools for Podcasting Production in 2020 By www.podcasting-tools.com Published On :: Wed, 26 Aug 2020 11:27:14 -0400 It is estimated that 32% of Americans listen to podcasts on a monthly basis. And the podcast industry is expected to be worth around $1 billion by the end of next year. Being such a booming industry, it makes sense why so many people are thinking about starting their own podcasts. Luckily, we are here to help you. So continue reading and we’ll walk you through everything you need to know! 1. USB Audio Interface and Recording Bundle 2. Adjustable Microphone Arm Stand 3. Podcast Recording Software 4. Podcast Editing Software Full Article
on Spotify approaches 300 million monthly active users as podcast investment pays off By www.podcasting-tools.com Published On :: Fri, 28 Aug 2020 11:28:37 -0400 Spotify on Wednesday said its monthly active user count reached 299 million in the most recent quarter ending June 30. That is an increase of 29 percent year-over-year and brings the streaming giant just shy of that 300 million MAU milestone. Taking a closer look, we see that Spotify finished the second quarter with 138 million premium (paying) subscribers, up 27 percent compared to the same period a year earlier. The company said its Family Plan continues to be a big driver of performance and further plugged the expansion of its new Premium Duo subscription offering for couples. Full Article
on US Podcast Ad Spending to Surpass $1 Billion Next Year By www.podcasting-tools.com Published On :: Fri, 11 Sep 2020 12:33:50 -0400 Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketers latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year. By the end of 2020, podcast ad spending in the US will reach $782.0 million, up 10.4% from last year, giving it a 21.0% share of the US digital radio ad market. And in 2021, spending will jump nearly 45% to $1.13 billion. Full Article
on COVID, Corporations, and the Rise of Enterprise Podcasting By www.podcasting-tools.com Published On :: Mon, 14 Sep 2020 12:38:15 -0400 COVID-19 has threatened the key communication channels corporations need to survive. Workers are displaced. National meetings have been cancelled. Town halls and offsites are viable only through online platforms. In the face of the storm, companies are turning to new channels to keep the lines of communication open. For many organizations, podcasting is a timely and effective way to unite a fractured workforce. Even before COVID shuttered offices, and work-from-home directives became commonplace, large organizations were discovering podcasting was a worthwhile addition to their communication mix. According to Forbes, the majority of Fortune 500 companies in the US already use podcasting as part of their internal communications. Ideal for a geographically-distanced and mobile audience, podcasting seems purpose built for the modern lifestyle, bringing content where the audience is. Add to the mix a pandemic that has scattered workers across the country, and podcasting makes more sense than ever. Full Article
on Looking at the future of podcasting with Megaphone By www.podcasting-tools.com Published On :: Wed, 16 Sep 2020 12:40:41 -0400 JD: Podcasting — then and now; what do you make of its evolution? DC: It has gone from being passive to a very personal on-demand commercial work. We have the ability to totally integrate content and commercials - it’s a good mindset. It went from a Howard Stern read to a re-envisioned, re-engaged conversation. It is the new native, a really positive, advertorial. We have the ability to weave in the right message at the right time and see more organic growth for both the listener and the advertiser. If you can think of a subject, there's a podcast for it and more coming on daily. Full Article
on Trends That Will Continue to Stay Relevant in Digital Marketing By www.podcasting-tools.com Published On :: Mon, 21 Sep 2020 12:44:49 -0400 Podcasting Continues Growing Podcasting is mentioned above and has become a huge part of digital marketing. There are a number of different types of podcasts listed below: Individuals or groups of people trying to build their personal brand. This could be a humorous podcast or professional one that helps a person establish themselves as an authority on a topic. ~ Companies that are looking to reach and educate current customers. Attracting customers in the industry in B2B situations will work far better if looking to have work contracted out to your business. ~ The sporadic podcast is of a company that sees the value in podcasting yet hasn’t dedicated time or money to the process. This could happen once a month or a few times a year. Generating listeners is about putting out content that is informative/entertaining consistently. Being able to rely on a certain podcast on a specific day provides comfort to loyal listeners. ~ Question and answer podcasts could be a favorite regardless of the ultimate goal of the podcast. Being able to answer specific questions from listeners is important. This can earn new customers and provide a sense of comfort to current customers that know they are in good hands. ~ Keep in mind that your podcast should have at least an outline to provide some kind of structure. Transcribing these podcasts can be a great way to turn these in-depth conversations into a searchable document. Full Article
on The Value Of Being A Podcast Guest, And How To Be One By www.podcasting-tools.com Published On :: Fri, 25 Sep 2020 12:56:45 -0400 Media publicity has traditionally been a challenge for small businesses. However, the emergence of podcasts has made it easier now more than ever. Being featured on a podcast has numerous benefits, including an increase in credibility when being featured by a third party, the opportunity for listeners (potential clients) to create a personal connection with the business and show preparations force the business to clarify its pitch and value proposition. Finally, it can even catch the ear of an investor. Full Article
on Podcasts Are the Final Frontier for Targeted Ads By www.podcasting-tools.com Published On :: Mon, 5 Oct 2020 13:04:45 -0400 Backtracks functions as a kind of fifth layer in the podcast listening ecosystem, enhancing the RSS feeds basic download-counting abilities with supplemental data from partners and podcast streaming app APIs. None of that data is rigidly standardized, though. The Interactive Advertising Bureau has attempted to standardize podcast analytics terminology, but, so far, every podcast hosting service and audio analytics software provider counts engagement slightly differently. Full Article
on Best Microphone for Streaming and Podcasting 2020 By www.podcasting-tools.com Published On :: Wed, 7 Oct 2020 13:05:56 -0400 A solid, standalone microphone will offer a wider frequency response range than a basic headset mic, letting it pick up all the nuance in your voice for a richer sound. With different pickup patterns they can also make it easier to cut down on the background noise that might be coming from your gaming PC or gaming keyboard. Some microphones can even let you switch between different pickup patterns, so you can focus on just your voice with a cardioid pattern one day while you might try to record you and a guest with a bi-directional pattern the next day. With all that in mind, we will help guide you through a variety of quality microphones that can fit in a range of production environments. So, whether you just want to stream games on weekends or plan on making a half-dozen podcast series, you'll be able to find a microphone suited to the task. Full Article
on It Is Time to Cull Your Podcast Subscriptions By www.podcasting-tools.com Published On :: Fri, 9 Oct 2020 13:08:50 -0400 Define your abandonment benchmark On a recent episode of The Upgrade called How to Be a Better Reader, one of the questions we discussed was when to abandon a book. This question can apply more broadly to any entertainment that takes a commitment longer than two hours—including most podcast runs. So ask yourself: How many episodes should I listen before I commit to a series? How long am I willing to struggle before I abandon? I recommend giving a series no more than three episodes to hook you into its hosts, topics and format. If you are sold, great, hit that subscribe button. But if not, don’t subscribe at all, or unsubscribe immediately. You can always find the podcast later if you want to check their feed, but chances are you won’t, because they were not a good fit for you anyway. And now, with your new, clean podcast feed, the goal is to keep it that way. Keep the podcasts you love and allow yourself the freedom to unsubscribe from ones you don’t. Your listening will feel a little more like a pleasure again, and less like a chore. Full Article
on Sony Music steps up its podcasting with nearly 40 new shows By www.podcasting-tools.com Published On :: Wed, 4 Nov 2020 14:30:32 -0400 Sony Music has been signalling its podcasting ambitions with a series of partnerships over the past year. Now it has revealed nearly 40 new shows resulting from those deals – and they’re all launching this year. The unveiling happened at the major labels first IAB Podcast Upfront presentation, with shows in categories including true crime, politics, current events, and social / racial justice, as well as music. On the latter front, two of the new shows talked about at the upfront presentation were My 90s Playlist with hosts Tracy Clayton and Akoto Ofori-Atta, and a music/sports show from NFL reporter Lindsay Czarniak. Full Article
on How Apple Might Integrate Podcasting Acquisition Scout FM, Based On Clues In iOS 14 Apple Music By www.podcasting-tools.com Published On :: Wed, 11 Nov 2020 14:31:00 -0400 Imagine the perfect custom talk radio station tailored exactly to your unique likes, with a never-ending flow of great content. That is exactly what Apple could soon be delivering with its recent podcasting acquisition, Scout FM. Because that’s precisely what Apple has achieved already — in the music sense — with its new personalized music stations in iOS 14. Full Article
on Amazon Takes On Spotify In Podcasting By www.podcasting-tools.com Published On :: Wed, 18 Nov 2020 14:33:33 -0400 This week Amazon announced the launch of a podcast service integrated with Amazon Music, along with a slate of exclusive celebrity-driven shows. After nipping around the edges of podcasting in its Audible audiobook subsidiary for a few years, Amazon is jumping into the market—with its competitive sights set squarely on Spotify. Amazon’s emulation of Spotify’s podcast model has implications for the future of podcasting as a business. Spotify started moving into podcasts about five years ago. This was the first phase of a campaign to diversify its business beyond music, reducing its exposure to competition from much larger companies that do not depend on music as a single input good. Full Article
on 21% Of Spotifys Users Engage With Podcasts – A Breakdown On The Rise Of Podcasting By www.podcasting-tools.com Published On :: Tue, 24 Nov 2020 14:42:09 -0400 The COVID-19 restrictions that many countries had to endure forced many people to seek alternative forms of entertainment. One such form is podcasting which has grown in popularity over recent years. According to the most recent financial reports, Spotify reported that 21% of the monthly active users (MUA) have engaged in at least one podcast in the past month. Data presented by Stockapps.com breaks down the rise of podcasting. Spotify Records 5% Increase in Podcast Engagement between Q4 of 2019 and Q2 of 2020 The Joe Rogan Experience – the title of Rogans podcast, was the highest-earning podcast of 2019 with revenue of $30M. In September 2020, Joe Rogan officially began his podcasting contract with media giants Spotify, which will eventually see his entire library of content migrate to the platform. The deal is reported to be over $100M. Spotify has been expanding its podcasts catalogue as they continue to see strong growth in that particular segment. The rate of consumption of podcasts has been growing by triple-digit percentage numbers for the last few years. In Q4 of 2019 16% of Spotifys monthly active users engage in podcast content, by Q2 2020 that number had jumped to 21%. Full Article
on iHeartMedia to Acquire Voxnest, Its Latest Bet on Podcasting By www.podcasting-tools.com Published On :: Thu, 17 Dec 2020 12:52:10 -0500 iHeartMedia announced it has entered into an agreement to acquire Voxnest, the leading consolidated marketplace for podcasts and the best-in-class provider of podcast analytics, enterprise publishing tools, programmatic integration and targeted ad serving. With this acquisition, iHeartMedia, through Voxnest, will now be able to provide podcast advertisers with additional targetable inventory at scale by allowing the effective and efficient monetization across an entire range of podcast inventory on this one-of-kind programmatic platform. Full Article
on A Premium Audio Licensing Library Arrives From Veritone By www.podcasting-tools.com Published On :: Wed, 30 Dec 2020 13:04:14 -0500 The creator of the worlds first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks has introduced a comprehensive audio content monetization and licensing services for audio creators, including podcasters, broadcasters and audio advertisers. Introducting Veritones premium audio licensing library and services, designed to enable podcasters, broadcasters and other audio creators to easily license clips of premium audio content from major media brands for their programs, as well as monetize their own content. Full Article
on Amazon Buys Wondery as Podcasting Race Continues By www.podcasting-tools.com Published On :: Fri, 8 Jan 2021 14:34:54 -0500 The deal, valued at $300 million, is the latest in a string of acquisitions as streaming platforms expand beyond music and video. Full Article
on Podcasting Market Size – Industry Analysis, Share, Growth, Trends, Top Key Players and Regional Forecast 2020-2027 By www.podcasting-tools.com Published On :: Mon, 18 Jan 2021 15:00:25 -0500 As per the research report titled Global Podcasting Market Size study, by Genre, by Format (Interviews, Panels, Solo, Conversational) and Regional Forecasts 2020-2027 available with Market Study Report LLC, global podcasting market is expected to witness unprecedented growth during 2020-2027. According to the business intelligence report, emphasis among podcast production studios on the distribution and production of their content on audio platforms such as Spotify, coupled with emergence of high bandwidth, and personal digital assistants are augmenting the growth of global podcasting market size. Increasing penetration of internet as well as smartphones, inclination towards audio and music content, growing acceptance of audio broadcasting content, and escalating demand for podcasts are stimulating the global podcasting market outlook. Citing an instance, the IDC (International Data Corporation) recorded shipment of around 369.8 million units of smartphones by vendors in the fourth quarter of 2019. Leading players that define global podcasting industry trends are TuneIn Inc., Stitcher Radio, Spotify AB, SoundCloud, Entercom Communications Corporation, Pandora Media LLC, Megaphone LLC, iHeartMedia Inc., and Apple Inc. On the contrary, storage space issues and high costs associated with podcasting are expected to impede the industry expansion throughout the analysis timeframe. Full Article
on Spotify says It Is dominating the podcasting market because of a million-plus tiny podcasts By www.podcasting-tools.com Published On :: Wed, 20 Jan 2021 15:02:29 -0500 Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotify’s catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows. Full Article
on Soundwise Can Help for Connect Your Audio Products to Your Audience By www.podcasting-tools.com Published On :: Thu, 4 Feb 2021 15:22:09 -0500 Podcasting and audiobooks have become increasingly popular in recent years – especially for entrepreneurs and in the business community. For many, these audio formats are a great way to educate people about your product, grow brand loyalty, and help bring in additional revenue for your company. But, a podcast or audiobook is only as good as its technical quality and distribution, both of which can be difficult to master. Soundwise is an all-in-one platform that helps you create and sell audio products like audiobooks, podcasts, audio courses, and albums directly to your customers. Full Article
on Amazon wants to dominate podcasting now, too By www.podcasting-tools.com Published On :: Thu, 11 Feb 2021 15:31:44 -0500 Amazon has long owned Audible, the audiobook titan that dabbles in podcasting, but only very recently began to work its way into the podcast arena. Just this September, Amazon Music launched podcasts, in an effort to boost one of the truly struggling arms of the company. For whatever reason, Amazon Music streaming has not been able to maintain a foothold as a competitor to Spotify for Apple Music, in the same way that Prime Video contends with other top video-streaming services. Full Article
on 4 crucial tips for making your podcast connect with audiences By www.podcasting-tools.com Published On :: Wed, 17 Feb 2021 15:33:56 -0500 After months of working from home, and with many more months to go for most companies, keeping employees, customers and partners connected is more important now than ever before. One way brands are looking to stay engaged is through podcasting. Podcasts are an intimate medium that allow listeners to feel more connected to the host and engaged with the topic. Here are four best practices for how to make company podcasts effective and engaging for the long run: 1. Empower your team. 2. Provide consistent, accessible and digestible content. 3. Pay attention to feedback. 4. Put in the work. Full Article
on Spotify says it is dominating the podcasting market because of a million-plus tiny podcasts By www.podcasting-tools.com Published On :: Fri, 19 Feb 2021 15:42:14 -0500 Spotifys $100 million-plus Anchor acquisition is seemingly paying off. In data released today as part of its annual Wrapped look-back on the year, the company says Anchor, which makes podcast creation software, powered 80 percent of new podcasts on Spotify this year, meaning the software contributed more than 1 million shows to Spotifys catalog in 2020 alone. Overall, Anchor powers 70 percent of Spotifys total podcast catalog, or around 1.3 million out of over 1.9 million shows. Anchor-hosted shows account for more consumption of third-party podcast content on Spotify than any other podcast hosting or distribution provider Spotify says Anchor’s top five markets in 2020, by total number of shows, were the US, Brazil, Indonesia, Mexico, and Great Britain. In Indonesia, Spotify signed nine shows to become exclusives. Meanwhile, the fastest-growing markets, looking at the average monthly increase in new shows, are India, Mexico, Brazil, Argentina, and Indonesia. India accounts for nearly 40,000 Anchor-made shows and has been growing at an average of 22 percent month-over-month increase in 2020. Full Article
on Podcasting Growing – But Are You Making Money? By www.podcasting-tools.com Published On :: Wed, 17 Mar 2021 08:28:09 -0400 While most radio companies, outside the biggest in the industry, struggle to find a revenue generating podcast strategy, the number of consumers listening to podcasts continues to grow. Monthly listening is up, weekly listening is up and the average podcast listener tunes into about 5 shows per week. The latest Infinite Dial stats show that about eighty million Americans – 28% of the U.S. 12+ population – are now weekly podcast listeners, a 17% increase over 2020. And, 57% of the country have now listened to some kind of podcast. The overall monthly podcast listening audience is now more diverse than ever: 57% of monthly podcast listeners are white, 16% Latino, 13% African American, 4% Asian, and 10% of some other background. With podcasting on the rise the big question that remains for most radio stations around the country is how to make money at it. Unless you have a large enough network of shows, like the bigger radio companies, to be able to sell millions of downloads to advertisers and ad agencies, it takes a minimum of 25,000 downloads per show for an advertiser to even look at a show. Full Article
on Sinister sounds: podcasts are becoming the new medium of misinformation By www.podcasting-tools.com Published On :: Tue, 30 Mar 2021 09:18:59 -0400 The role of podcasts in the information ecosystem has gone largely unexamined. While alt-right figures have been increasingly chased off Facebook and Twitter, podcasting is shaping up as the next arena where the fight over questionable or dangerous content will play out. However, the problem of how to moderate audio content is proving thorny. As podcasting grows in stature and revenue, its disinformation problem can’t be ignored. Full Article
on Top Podcasting Secrets & Shows for Digital Marketers & Beyond By www.podcasting-tools.com Published On :: Tue, 6 Apr 2021 09:24:16 -0400 Podcasting is a great way to reach and engage with your audience. Here's the lowdown on podcasting and the shows digital marketers should pay attention to. Podcasting is the new normal in digital marketing. Experts are calling podcasting modern-day blogging. Doubling in attendance from the previous year, Podfest March 2020 marked the 6th edition of the annual international event produced by Chris Krimitsos. It also skated by the pre-pandemic shutdown as one of the last live events of 2020. Full Article
on Why Podcasting Might Be One Of The Best ROI Marketing Channels In 2021 By www.podcasting-tools.com Published On :: Thu, 15 Apr 2021 09:30:06 -0400 Podcasting Will Boost Your Network Like You Never Thought Possible As you grow your audience, you’ll find that podcasting can become an incredible resource for expanding your network. I have had the opportunity to invite guests onto my own show, as well as appear as a guest speaker on several business-oriented podcasts. These have given me the opportunity to meet and interact with several incredible entrepreneurs working in a wide range of business categories. Having a podcast gives me a valid reason to reach out to other entrepreneurs who I admire. These are people I might not have been able to meet otherwise, and they have given me valuable insights that I have been able to apply to my own business endeavors. Full Article