When I first discovered that you could get into Yahoo’s RSS Feed directory so quickly, I started making a lot of observations about their site. The first thing I noticed is that they made some subtle changes to their search page. That same day, I noticed that certain sites have more information in their listings than others.

It seems like everyone is talking about RSS Feeds. They’ve been around for years but the buzz is up about them as the technology continues to go mainstream. Some people are reportedly abandoning their browsers and viewing the web through their readers - but they hardly represent the general public yet.

RSS is just another language of the web, but you can actually completely ignore the code itself, just like you can ignore the source code behind web pages that you visit - you are only interested in the end product that the code is designed to produce for you, the end user.

Why Should I care about RSS Feeds SPAM and viruses have wreaked havoc with a communication medium and reduced its value. Users have become admittedly paranoid about privacy issues and have begun "tuning out" and mentally filtering mail. What this means is that vendors really ought to begin exploring alternatives means of communciation in order to be heard. One of these alternatives is RSS or Really Simple Syndication.

Everyday more and more websites, news services and blogs are adding RSS content. RSS is a method of syndicating content.The concept of aggregating content in one central location or repository is very appealing. Consumers have become tired of push technology, RSS allows users the flexibility to regain control of their content. RSS feed creators provide content without forcing it on consumers. In fact with RSS consumers are able to choose the content they wish to view.

RSS Syndication or RSS Newsfeeds (RSS Feeds for short) all refer to the same thing. There are two parts to the process, the publisher, and the consumer. The publisher produces a small text file in a special format that lists the title and address of an article or resource published on the World Wide Web.

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Complete Article - Steps to Create RSS

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does, except for the strong push factor.

Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.

a] Scheduled and autoresponder messages
There are already a few services and software packages on the market that allow for scheduled and autoresponder messages via RSS feeds. Once your visitor subscribes to your special RSS feed, he can receive a pre-determined set of messages in a specific time frame, determined by you. Use these messages to welcome your new reader to your RSS feed; thank your new customer after the purchase, send him additional information about the ordered product and give him the opportunity to buy an additional product at a lower price tag a couple of days later, and so on.

Complete Article - RSS Meets the Needs of Direct Marketers

Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.

Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent.

Complete Article

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Let’s take a look at the bigger picture …

Do Marketers Need RSS

Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officially launched in 2001 by a group of intellectual property experts, lawyers and web publishers. Creative Commons licenses cover art, music, and writing, but is not designed for software.

A Creative Commons license allows creators to place conditions on their copyrights. Traditionally, copyrights restrict the rights of others from modifying or distributing copywritten works. Creative Commons licenses offer flexibility by allowing the creator (copyright holder) the ability to choose what limitations they want in place with respect to specific copywritten works.

Complete Article - Creative Commons

Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.

Realtors Employ RSS

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.

Monitoring Newsgroups/Usenet
Google Groups is a free online community and discussion group service that offers the Web's most comprehensive archive of Usenet postings. Google Groups can be monitored using RSS feeds.

RSS More Than Headlines

When determining what RSS feed reader to download, thought should be given to security. More an more publishers are using RSS feeds as a way to deliver podcasts or media rich-content. Users of desktop software will want to find an RSS reader that allows for rich media to be delivered safely and securely.

Web surfers might want to give thought to another consideration of cross compatibility and synchronization. With the advances in RSS readers, many subscribers use multiple platforms to read their feeds. While this is convenient, if the the web surfer is not using a synchronized solution, they find themselves marking the same feed items read multiple times.

These days, aggregators are available in all shapes and sizes. Determine what type of RSS reader you would like to use to aggregate and manage your RSS feeds.

Selecting an RSS News Aggregator

RSS feeds are becoming an essential tool for Realtors, who are struggling in a declining market. Real estate offices that adopt technology as a marketing tool will remain one step ahead of their competition.

Realty and RSS Feeds

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds

The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them in order to enhance and sell property, are still prospering.

Real Estate Video Podcast

The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Ten Podcasting Tips that Lead to a Great Sound

Have your company website reviewed, analysed and dissected by two online marketing specialists - live, in public and for free.

Sharon Housley of NotePage, Inc. And Dave Collins of SharewarePromotions have been running their live website critiques at software conferences around the world for many years.

With a combined 25 years of marketing experience between them, Housley and Collins have worked extensively with a wide range of different products, websites and markets, and know how to optimise a website to the greatest possible effect.

On Wednesday April 29th at 5:00 PM UK time (12:00 Eastern, 11:00 Central), Housley and Collins will be hosting their first Website Critique Webinar. Participants may choose to sit passively, soak up the information and enjoy the show, or if they're brave enough, can offer their own website for dissection.

Subjects to be covered will include the initial impression created by each website, structure, navigation, communication, sales process, SEO setup and more.

Attendees should note that while the main aim of the webinar is to share feedback and provoke new ideas, the tone and approach of these sessions is extremely informal and sometimes entertaining. Those who are easily offended by criticism should not submit their website for appraisal.

The webinar will take place on Wednesday 29th of April.

Registration is free but availability is limited. Further information on the webinar, panellists and how to register may be found at http://sharewarepromotions.com/website-critique.html.

RSS is a standard for syndicating content on the Internet. RSS feeds are used in a variety of ways to distribute all types of content via the Internet. The benefits for individuals subscribing to RSS feeds have resulted in a rapid growth and adoption rate. Software and tools have made RSS feed creation and management easy, even for non-technical individuals, which has also fueled the growth of RSS feeds.

Create RSS | Make RSS Feeds

Repurposing content is not a terribly new concept. Webmasters that picked up on the trend have benefited from traffic surges for a while now. Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content. Webmasters can manipulate content in order to provide the same content in any number of different formats.

Re-Using Content

Learn the ins and outs of using a sound effect to polish your presentation or podcast.

What Is A Sound Effect?

A sound effect is a ready-made sound for podcasters or producers. Typically, podcasters need to only incorporate the sound into their production for instant success. This can be done with various editors running in a very short amount of time. Sound Effects make the creation of a podcast easier and professional. Sound effects are usually easy to edit and customize using any sound editor, occasionally more sophisticated sound require precise tuning.

What Are Sound Effects?

Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in the RSS feed.

Increase RSS Subscribers

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