Most people use the internet for obtaining information and keeping up-to-date with things. Internet information is delivered in different forms such as forum discussion, blogs and news. A great way of getting the latest information from your favorite websites or channels is through the use of RSS feed readers. With it, you can get automatic updates from channels and websites that are important to you. Below are a few of the best the best RSS feed readers for Mac.

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In order to engage your followers, we all know you need to share interesting content with them regularly. Of course, there are plenty of tools that help you schedule and share content, such as Buffer, Hootsuite, and SproutSocial. But what about finding content your audience will love?

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In the nature of making your 2015 as successful as possible, I want to share a few of my favorite marketing tools that I use on a daily basis. They make my make life easier, decisions more data driven, and my content more creative. We all have our own marketing toolbox, here is a look into mine. Here are my top 8 tools that are going to make your life as a marketer easier in 2015.

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When was the last time a social media campaign made you really feel something, whether it was happiness, hope or fear?

Below are five of the most successful social media campaigns of 2014, each of which was able to tap into genuine emotion to make a lasting impact on consumers.

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People define negative SEO in a variety of ways. Some consider it the malicious efforts of your competitors to either build unsavory links to your website or steal the best links from your website. Others would add website hacking, content theft, brand impersonation, and similar strategies to the list. I consider negative SEO anything that could harm your reputation, visibility, or traffic in search. With that in mind, here are some tools and services you can use to monitor negative SEO activity and the harm it does to your website and brand.

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For all the entrepreneurs who are running or launching a startup business, now it is the time for you to think strategically about new business opportunities or joint ventures for next year. Scheduling some time to attend conferences and business events with inspirational figures or likeminded professionals is always a smart move.

With countless numbers of conferences and events out there, BusinessVibes helps you to shortlist these 10 best and most recommended conferences and events for entrepreneurs to attend in 2015:

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Begin at the beginning

When you start out social selling, do not automate any of your processes. Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook.

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The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand.

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A recent study by market research firm Nielsen claimed that the average person uses 27 apps a month, which sounds like very few considering that Apple and Google’s app stores both have more than 1m apps available. The key, of course, is that the 27 apps can be almost entirely different, depending who you ask.

Some apps do have mass audiences: Facebook and Twitter in the social networking category; WhatsApp, Facebook Messenger and Snapchat for messaging; Google Maps for getting around; Spotify for music; YouTube for video; Kindle for reading ebooks; Instagram for photo-sharing; and so on.

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As we look to 2015, what social media marketing trends are likely to develop? Here are six that online retailers should monitor.

1. Niche Social Networks Will Emerge

Mainstream social networks like Facebook, Twitter, and LinkedIn will face challenges from lesser-known upstarts in 2015. One example is Ello, an ad-free social platform still in beta that has received a great deal of attention among those that follow social media developments.

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Consumers and businesses alike have something to learn from just about all of your social media interactions. How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?

Fortunately, the rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities.

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Question for you to answer: What is YOUR goal for your business startup?

I cannot stress enough the importance of knowing the answer to that question. A defined goal helps your team plan strategic & measurable steps; while, in the process, you also keep resources in check as you strive to reach it.

It can be used as a tool to achieve either of these goals:

increased email subscribers
grow profitability
get leads
more website traffic to your website
improved customers service
increased brand awareness
…and more!

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The same laws of attraction have never governed the social media marketing scene for too long.

Just as one Tweet changes another, so does user preferences when it comes to consuming online content. New social media rise and fall quickly and this year SnapChat and Periscope already shown a great influence on the marketing landscape. With new players entering the field and old companies rushing to introduce new features and innovations, the rules of social media play hardly ever stay the same.

In 2016 we should expect to see new exciting trends and changes in the social scene and here are the top 4.

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In 2015, we have seen several major changes and improvements to the way we conduct business on social media. We have seen brand new networks rise, while others have fallen. We have watched popular networks pivot, and promising networks not take off as expected.

This years social media ad revenue is estimated to total $23 billion.

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Never again will mankind have to look for RSS info in more than one place...ok, we're kidding, but we've aimed to create a near comprehensive list of all the RSS readers, tools, browser plugins, tips, hacks and directories available on the web.

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I know we think of social media as being a new millennium thing — but the truth of the matter is that the seeds of what would become the social networks we know, love, and sometimes hate today have been around for a heck of a lot longer than the mid-2000s. And these 90s social media sites from before social media was a thing? They are proof.

Most of the sites on this list were originally founded in the late 90s, so I suppose we might also be able to consider them social networks from the early 2000s; after all, that’s probably when a lot of us actually started using them.

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Social media is the primary battleground for the most controversial presidential campaign in modern history. Here is what real-time data says about each campaign.

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Do keep in mind, though, that not every website keeps an updated RSS feed anymore. Here are the best RSS reader apps for Android!

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Health is definitely one of those things we do not notice till it starts to ebb away. Isn’t it also true that medical news is the last thing you like to read or see in newspapers and television? That is, if you do not have any illness in the family. I pray you do not, but if you do then the web has always been a secondary source of some great information. The first source should always be your general practitioner and physician.

There is no harm in arming yourself with information when you need to talk to a doctor. A better informed patient (or a patients guardian) makes for a wiser decision maker. We are living on the cutting edge of great medical leaps. Medical news and alerts help us to keep pace with these leaps. Let’s look at some top websites for RSS medical news feeds and stay alert with the help of their feeds.

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Two years ago, I wrote a story about Nextdoor, a private social network that requires users to register with proof of both their identity and address. Once accepted, you belong to a neighborhood and can see and speak with any nearby users who have signed up. It's trying to build a local graph to complement the social graph, and it has quietly grown into one of the largest social networks in the US, with over ten million registered users spread across more than 100,000 neighborhoods.

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Opera published a new version of Opera Developer today that introduces basic RSS Feed functionality in the web browser.

The big new feature in the release is support for RSS Feeds. This is not an entirely new feature though, as other browsers support RSS feeds natively as well. Firefox for instance supports live bookmarks which basically list the latest articles posted by a site using RSS.

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From solo entrepreneurs to Main Street businesses and multinational brands, marketers at all levels struggle with finding new ways to keep their followers’ attention. I often see brands fall into the habit of posting repetitive types of content. This usually leads to a sharp drop in engagement.

Your followers need variety. If you don’t mix it up a little bit, you’ll risk losing their attention permanently. To inject some diversity, start working these 10 social post structures into your daily content calendar.

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In the past two years, investors have spent more than $10 million on social networking apps in India. And a growing number of them are focussing on niche segments — from students to Hindi speakers and parents to high networth individuals.

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Lets travel back to a simpler time, shall we? It’s November 6, 2007, and Facebook has just launched something called Pages. Now, companies can have an official presence on the network, just like real people! The first day, 100,000 Pages launch, with brands from Coca-Cola to Verizon and Blockbuster getting onboard. In the years afterward, millions of companies raced to build up audiences they can reach directly and on-demand, through the sheer magic of social media.

Fast-forward to the waning months of 2016, and the magic is a little harder to feel. Certain corners of the social world have become uglier places, with some in the business world calling for a draw-down.

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Predicting the future is hardly a precise science, but identifying macro trends and developments can be done by paying close attention to what is happening in an industry. Here is what a handful of small businesses, startups and analysts are seeing in their crystal balls.

1. We will hear more about how autonomous cars connect to the network.
2. Funding will skew toward artificial intelligence (AI), machine learning and natural language processing (NLP). And most of it will be a bust.
3. Mobile will continue to rise as the primary shopping platform.

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As we wind down the year and look back on 2016, we find that social media is on everyones lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control.

The outcomes of the EU Referendum in Great Britain and the American presidential election were no doubt influenced to a greater or lesser degree by social media, from President-elect Donald Trump’s insistence on using Twitter as an unfiltered direct communication channel with his followers and critics, to the soul-searching happening in some quarters about the role social media played in serving up news stories to the American electorate.

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1. Avoid use of headlines and writing of tweets that misrepresent and/or oversimplify the content of linked-to articles. Headlines matter as they frame the stories for users.

2. Call racism racism.

3. Call sexism sexism.

4. Call terrorism terrorism, and be consistent in the use of the term regardless of the ethnicity, religion, national origin and ideological motivation(s) of the perpetrator(s).

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As of this year, about 81% of the United States population uses at least one social media platform. That number is growing by roughly 5% per year. At this rate, 100% of the United States will have a social media profile on at least one platform by 2021.  

Businesspeople searching for the ideal marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it is inevitable that the audience you are trying to reach is on at least one social network.

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2018 is only four months away, and brands have to prepare to take advantage of the opportunities social media presents -- or their competitors will.

When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already live and engage with content, which makes it a convenient platform for brands. Its built-in analytics allow you to track and improve your efforts over time. Plus, all the free social-media tools make it easy to use and maintain an active presence.

As you look ahead to 2018 and begin planning for ways to strengthen your social strategy, it is important to keep a pulse on trends.

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It is important for entrepreneurs to understand how social media is evolving and changing -- 2.8 billion people use social media. In terms of advertising new products and services, there are few things more potent and ubiquitous than social media.

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With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline.

Businesses need to quickly figure out what’s best for their audiences in order to generate better engagement and increased brand loyalty.

Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.

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Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest earnings ever in Q3, up nearly 50% from a year ago.

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Google News will be deprecating their old RSS feed subscription URLs by December 1, 2017. That means if you have Google News RSS feed subscriptions from a year or so ago, you will need to go through all those subscriptions and update them.

To update your RSS feeds, you need to go to https://news.google.com and select the section you want or create a custom section. At the bottom of the section’s page, click RSS. This will make the feed appear. Copy the URL from the address bar to get the new URL for the RSS feed.

Google told us the old RSS URLs will no longer work effective December 1, 2017.

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As you get older, one of the ways life remunerates your increasing irrelevance is you gain a measure of self-knowledge. And I know my brain is, essentially, like a bird pecking at a mirror.

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Reading the RSS Feeds is a way to keep track of all your favorite blogs and websites. No matter how many websites you have subscribed to, the RSS Feeds bring all the updates in one location for you to read. On the other hand, for the bloggers and website owners, RSS Feeds are the great marketing tool to spread their content to the readers and potential customers. It helps them get a loyal readership and grow their website and businesses.

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Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it harder to connect to their online customers, leading to a vortex of unaligned marketing campaigns.

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The ever-expanding size of the world wide web has caused an explosion of content in different horizons. Be it the case of videos, music, or text-based content, billions of netizens gobble loads of content every day.

There is an uncountable number of websites ready to feed you with the daily dose of their interesting articles. You can count us in the list if you want. But how would single human visit tons of websites to slurp all the information? Thankfully, there are ways to so.

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Social media has been a rising player in the digital marketing game for so long now that many are wondering when it’s going to start losing steam.

The answer to this question? Not anytime soon.

People are in love with social media platforms.

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The one constant about social media is change, so it is a good practice to step back once in a while and ensure that your companys strategy is still current and effective.

As we enter the second half of the year, it is time to take stock in the social media strategy that was probably developed in late 2017 or early 2018. Is your company up to date on all of the social media platform changes? Do you know what is working and what is not?

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Times change. People change. And that means you need to change too — here is how to establish your digital presence quickly and efficiently

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Every marketer today wants to make their brand presence felt. That is the reason why social media is being leveraged on a big scale.  Whether one owns an established business or a startup, social media marketing is something that everyone is using to reach and communicate with the customers. Doesn’t it make sense to be in a place where the crowd is? One often comes across some social media marketing activities that fail. While, on the other hand, some Facebook and Twitter pages become popular than the others. Many times, marketers observe that their competitors are doing better than them in social media marketing!

Everybody does make mistakes. How can social media marketers be any different? But the fact is, making too many mistakes can see the followers dwindle and their count drop. Indeed, it does affect the revenue of a business. As with all mistakes, the first step is understanding and becoming aware of them. It then becomes easier to avoid them in the future.

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In recent years, social media platforms have evolved from simple communication channels to full-blown news and entertainment hubs. From Facebook Watch to this years innovations like IGTV and Snapchat’s Story Ads, social platforms are stepping up the game to keep its users engaged and entertained -- and your company should not be too far behind.

If you want to keep up with the latest social media trends, you will have to reevaluate your strategy with an eye toward the future of this ever-evolving industry. Below, Forbes Agency Council members share 13 ways to step up your social game in 2019.

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We have brought together some of our favorite hello 2019 images in order to honor the coming year, which will bring with it plenty of joy.

The beginning of a new year brings with it plenty of hopes and dreams that could completely change the course of your life for the better if you discipline yourself, put the work in and try your hardest to make those changes happen. In the long run, keeping your New Years resolutions could be the thing that helps put everything into place for you.

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After suspending Cambridge Analytica from its platform in March, Facebooks data management issues remained the lead social media news story throughout 2018. The companys constant stream of user privacy challenges left little space for other social platforms to make waves — but, some still managed. Twitter put its focus on election integrity and performed a massive purge of bad user accounts. While Facebook and Twitter focused on cleaning up timelines, Snapchat, Pinterest and LinkedIn continued to build out their ad offerings.

Nearly all platforms released new political advertising policies, and you could not open an app without bumping into a Story. (In fact, now that Snapchats original concept has made its way to Instagram, Facebook and YouTube, the real question is why does not Pinterest have them?) In its spare time, Facebook did its best to recruit more video creators, YouTube gave its creator base more monetization opportunities, and Instagram launched a video platform. Not to be left out of the mix, Reddit wrapped up its first major redesign in over a decade.

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Social media sites and apps are constantly changing and evolving to match the needs of their user base — for good, and for ill. Whether its Facebook Watchs new shows actually making it worth using, or Snapchats reviled redesign, social media changes can be a polarizing topic for the millions of people who use the sites every day.

But sometimes, the changes just raise the whole site or app a bit, and make the experience of using them better (or mercifully less tedious). These are the best social media changes we saw this year.

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There are very few industries these days that change as quickly as social media. Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We have seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. It’s bound to have a major effect on how brands will connect with their customers through social media in the future.

As we wrap up the year, lets take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019.

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Brands were more creative than ever in their social media posts this year and connected with audiences by raising awareness of social issues, according to social media analytics company Unmetric.

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Contractor complaints and safety concerns with smartphone apps were among what the ABC 7 I-Team found to be the top three consumer complaints in 2018.

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Social media can be intimidating, especially for more private individuals. But if your business does not have a social presence, it can actually hurt your reputation and hinder your growth.

While you must manage them carefully, your social media accounts give you the power to engage directly with customers and build your personal brand while promoting your business. Below, 10 members of Young Entrepreneur Council share their social media suggestions for introverted business owners.

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Hootsuite, the master of everything social, has released a report detailing its predictions for the future of social media trends in 2019, and it is a must-read. After surveying thousands of customers and consulting with several top-notch market research firms, Hootsuite has distilled some crucial information and understanding for every business owner, large and small.

The information they reviewed covers just about anything and everything one could think to ask about when it comes to social media, from the best way to channel customer service to big-picture ideas for customer relations overall. The top social media trends for 2019, then, can be understood very specifically, and very broadly.

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