Our most popular studies for fall of 2019.

All social media networks are not created equally.

While Instagram might be a powerhouse for one brand, it will do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.

With that in mind, how do you choose where to invest your time (and potentially ad spend)?

The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on.

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Social media usage continues to grow, as social platforms reach into new regions and become an even bigger part of day-to-day life. However you may feel about social media, and the way it both unifies and divides in varying measure, the fact of the matter is that it is not going away - in fact, is becoming more embedded into more societal elements, making it an essential connective tool.

So how significant is social media in 2019?

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Few companies have been as instrumental in the growth and development of social media as Facebook. From its rise to popularity out of a student dorm room, all the way to its purchases of rival social media giants, Facebook has, in large part, built the social media world that we live in today.

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Twitter topped its social network competition on job and recruiting site Glassdoor’s list of the 25 highest paying companies in 2019, coming in at No. 3 overall with a median base salary of $162,852.

Other social networks to crack the top 25 were LinkedIn (No. 7, $157,402) and Facebook (No. 8, $152,962).

The list was dominated by tech firms, many of which are based in Silicon Valley.

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Predicting the future of social media is always fun.

Emerging platforms, secured patents, new tactics and demographic shifts are just a few things to consider when making a prediction.

So, what is next with social media as we look ahead to 2020? Here are four big predictions on the future of social media in 2020.

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What kinds of content are most likely to make an impact on social media platforms in 2020? This handy guide offers tips for making a splash online.

With changing algorithms and shortening attention spans, it is crucial to invest wisely on social media content.

You have very little time to set yourself apart on social media platforms, so savvy communicators will take advantage of every opportunity. If video is performing well, double down on those snackable videos. If your audience loves to share graphics, make sure you create exciting visuals that pack a punch.

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When you really think about it, marketing has come a long way in just a few decades. Marketing tactics are more sophisticated (and more effective) than ever before, and social media marketing has ensured that every business on the planet has a voice.

There is just one problem. In a world where every business on the planet has a megaphone, how can you make sure that your voice is heard?

Having a strong brand seems to be the only way to consistently get ahead of the competition, but it is not easy.

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For the past decade, brands have been capitalizing on the pervasiveness of social media in consumers’ daily lives and shopping habits. And this past year was no different.

Social media analytics company Unmetric found that brands that promoted messaging with edge, savvy, conviction—and occasionally dogs—won the marketing game.

Of that messaging, video—particularly those with memorable storylines, guest appearances or creative approaches to addressing social issues—reined as the overall best-performing format for branded and original content, a consistent trend in their numbers since at least 2015.

The Most Captivating Brand Campaigns We Saw on Social Media in 2019

Social networks can help merchants reach prospects, establish professional contacts, and research markets. They can also be a good way to share experiences and meet people.

Here is a list of new and emerging social networks for 2020. Some of the networks target specific user groups; others offer new ways to interact. These are networks for professional and social communication. Several of the networks are in beta or will launch in 2020.

13 New Social Networks for 2020

Believe it or not, 80 percent of internet users globally have at least one social media account. In total, social media users exceeded 3.4 billion people in 2019. Business owners and marketers know that these platforms are vital for the success of their business. Due to their desire to improve, brand managers are continually looking for ways to connect with their audience and keep them invested in the company.

4 Social Media Marketing Tricks You Need to Know in 2020

And just like that, we have reached the final issue of the year — and also, somehow, the decade. As is tradition around here, let’s close out the year with some predictions from you about where platforms and democracy are headed in 2020 and beyond.

Thanks to everyone who contributed. Here are your thoughts, along with some of mine. This year, I’m ordering these in roughly how likely I think they are. So, the most likely things to happen at the top, and we move further into crazy town as you scroll down. Generally speaking, I feel more comfortable predicting product moves than policy shifts.

16 predictions for social networks in 2020

David Finchers The Social Network seems quite prophetic considering how the 2010s turned out. With its focus on the digitization of social interaction as well as the need for social engagement and the advantages of sociopathy in powerful people combined with the power of public shaming, The Social Network explores the contradictions that animated the culture of this decade.

The Social Network Predicted The 2010s

Are you looking to put more emphasis on Instagram in 2020?

Now reaching over a billion active users, and with more and more business and eCommerce related tools on the way, it makes sense that all social media managers should be considering whether there's a fit on Instagram for their business, and how they might be able to utilize the various platform tools and options to connect with their audience.

If you are considering your Instagram approach, then this infographic from the team at Hootsuite might help. The below listing highlights some key usage and engagement stats to help in your planning, which could help you decide where and how to improve your focus in the app.

Top 10 Instagram Stats for 2020

Fort Smith Mayor George McGill announced a statewide 2020 Census Social Media Challenge to increase awareness about the Census.

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What are your social media goals for 2020? Tangible goals are the cornerstone of any successful social media marketing strategy, but how do you know you picked the right ones for the year ahead?

You take a look at your resources and performance throughout the previous year, as well as industry trends and social data insights. Sometimes, the goals you set lead to excellent results, other times — you learn from your mistakes and re-think the goals for the next year.

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This year is likely the last one ever in which you can say that more than half the planet is not on social media.

Hootsuite just released a massive digital state of the union report. Some of the high-level findings:

5.2 billion of us now have phones globally
4.5 billion are connected to the internet
3.8 billion are active social media users

That 3.8 billion is 49% of the planets population, and it grew 9% over the past year. That means it is extremely likely that sometime this calendar year, more than half of all of us will be active social media users.

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In your personal life, reading peoples minds is a questionable superpower; but the business benefits of being able to listen in on peoples thoughts are infinite. And while social media monitoring is not exactly about reading peoples minds, it is as close to it as it gets.

Social listening gives you access to what people are saying about your brand, industry, or competitors across social media and the web – often without them being aware of you listening. If you know how to word your queries and filter the results, you will end up with the most authentic, unbiased insights you can get as a business.

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The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.

But other things continue changing in a never-ending spiral. This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users journeys.

This, more than anything, defines major SEO trends for 2020.

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Due to the coronavirus pandemic think tanks around the world are working under quarantine and have cancelled all events in the coming months. They will have to rely more on social media to get their messages across. How successful are free-market think tanks today in trying to attract traffic to their websites, as well as views and followers on other platforms?

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The Indian Railways has operated 302 ‘Shramik Special' trains since May 1 and ferried home more than 3 lakh migrants stranded in various parts of the country amid the coronavirus-induced lockdown, officials said. The national transporter has planned to operate 47 trains on Saturday, out of which 34 trains have already departed, they said.

The evaluation for class 10, 12 board exams will be done by teachers at their homes and 3,000 schools have been identified as exam centres to deliver the answer sheets to them, Union HRD minister Ramesh Pokhriyal 'Nishank' said on Saturday. He said 1.5 crore answer sheets of already conducted class 10, 12 exams will be delivered to teachers.

The testing capacity for Covid-19 has been scaled up to around 95,000 tests per day and a total of 15,25,631 tests have been conducted so far across 332 government and 121 private laboratories, Union Health Minister Harsh Vardhan said on Saturday. The minister reviewed the status of Covid-19 in the northeastern states along with the measures taken for its containment.

The NFL schedule just dropped which means we're one step closer to football. Here's what we know about the Ravens upcoming season.

The 49ers are going to be good next season. But how good?

The '"Around The NFL" crew list their can't-miss games on 2020 schedule.

Yahoo Fantasy’s Matt Harmon and Dalton Del Don discuss if the Titans quarterback is a solid fantasy option after a bounce back 2019 campaign. Subscribe to the Yahoo Fantasy Football Podcast on Apple Podcasts, Spotify or wherever you get your podcasts.

NFL Network's Chris Wesseling takes a look at the Cleveland Browns and quarterback Baker Mayfield heading into the 2020 season.

NFL Network's Steve Smith Sr. warns to "beware' of creative tricks from New England Patriots head coach Bill Belichick in 2020.

Thursday Night Football includes a number of marquee matchups with intriguing storylines in 2020.

The 49ers are far less likely to encounter the extreme weather they dealt with at various points last season.

NFL Network's Mike Robinson and Steve Wyche discuss Los Angeles Rams' top questions for 2020.

It seems there isn't much we agree on these days, but one thing America is united on is this: The Bears blew it in 2017. Even Bears fans wouldn't argue that point. Chicago, of course, could have had Patrick Mahomes or Deshaun Watson and didn't have to trade up to No. 2 overall to get [more]

The 2020 Monday Night Football slate looks terrific, including a number of marquee matchups and plenty of intriguing storylines

Everything's totally fine!

"The Bears NEVER ONCE talked to me..."

David Haugh, Chuck Garfien and Mark Carman join Kap for a casual Friday edition of SportsTalk Live.

Believe it or not, Las Vegas experts favor the Lions over the Bears in Week 1 of the 2020 NFL season.

The 2020 Sunday Night Football slate looks terrific, including a number of marquee matchups and plenty of intriguing storylines