rt Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors By library.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
rt Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne By library.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
rt Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang By library.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
rt The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
rt The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton By library.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Dewey Library - HF5415.32.C36 2015 Full Article
rt Style and Statistics: The Art of Retail Analytics / Brittany Bullard By library.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
rt Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas By library.mit.edu Published On :: Sun, 4 Mar 2018 06:42:19 EST Online Resource Full Article
rt Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
rt Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
rt Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Dewey Library - HF5415.H74155 2017 Full Article
rt Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
rt Great customer experience starts with product management. / Matt LeMay By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
rt Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Dewey Library - HF5415.13.H48 2018 Full Article
rt Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
rt J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger By library.mit.edu Published On :: Sun, 12 Aug 2018 07:15:19 EDT Hayden Library - HF5465.U6 P454 2017 Full Article
rt What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw By library.mit.edu Published On :: Sun, 7 Oct 2018 06:54:12 EDT Online Resource Full Article
rt Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
rt Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.) By library.mit.edu Published On :: Sun, 4 Nov 2018 07:06:58 EST Online Resource Full Article
rt Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
rt Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Dewey Library - HF5415.33.J3 C66 2018 Full Article
rt Advertising in contemporary consumer culture / by Hélène de Burgh-Woodman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
rt Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
rt Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
rt Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
rt Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
rt Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.) By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
rt Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs. By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
rt Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
rt Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
rt Advertising: what everyone needs to know / Mara Einstein By library.mit.edu Published On :: Sun, 30 Jun 2019 08:09:03 EDT Dewey Library - HF5821.E395 2017 Full Article
rt Green grades: can information save the earth? / Graham Bullock By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Dewey Library - HF5413.B85 2017 Full Article
rt Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss By library.mit.edu Published On :: Sun, 4 Aug 2019 08:43:47 EDT Online Resource Full Article
rt Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman By library.mit.edu Published On :: Sun, 11 Aug 2019 08:44:18 EDT Online Resource Full Article
rt Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
rt Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg By library.mit.edu Published On :: Sun, 18 Aug 2019 08:43:23 EDT Online Resource Full Article
rt HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo By library.mit.edu Published On :: Sun, 8 Sep 2019 08:47:35 EDT Online Resource Full Article
rt China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors By library.mit.edu Published On :: Sun, 13 Oct 2019 07:16:20 EDT Online Resource Full Article
rt Getting started with Salesforce Einstein analytics: a beginner's guide to building interactive dashboards / Johan Yu ; foreword by Ketan Karkhanis By library.mit.edu Published On :: Sun, 13 Oct 2019 07:16:20 EDT Online Resource Full Article
rt The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Dewey Library - HF5415.5.N67 2018 Full Article
rt Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose By library.mit.edu Published On :: Sun, 22 Dec 2019 07:22:34 EST Dewey Library - HF5415.13.P85 2018 Full Article
rt Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin By library.mit.edu Published On :: Sun, 5 Jan 2020 07:26:57 EST Online Resource Full Article
rt The Brand Strategy Canvas: A One-Page Guide for Startups / Patrick Woods By library.mit.edu Published On :: Sun, 19 Jan 2020 07:19:07 EST Online Resource Full Article
rt Foreign languages in advertising: linguistic and marketing perspectives / Jos Hornikx, Frank van Meurs By library.mit.edu Published On :: Sun, 2 Feb 2020 08:02:42 EST Online Resource Full Article
rt Retail isn't dead: innovative strategies for brick and mortar retail success / Matthias Spanke By library.mit.edu Published On :: Sun, 16 Feb 2020 07:11:38 EST Online Resource Full Article
rt Warehousing and transportation logistics: systems, planning, application and cost effectiveness / Heinrich Martin By library.mit.edu Published On :: Sun, 23 Feb 2020 08:41:07 EST Barker Library - HF5415.6.M3313 2018 Full Article
rt Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz By library.mit.edu Published On :: Sun, 1 Mar 2020 07:15:20 EST Dewey Library - HF5415.32.H367 2019 Full Article
rt Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird By library.mit.edu Published On :: Sun, 8 Mar 2020 07:23:20 EDT Online Resource Full Article
rt Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.) By library.mit.edu Published On :: Sun, 5 Apr 2020 07:06:50 EDT Online Resource Full Article
rt Strategic innovative marketing and tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 / Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, editors By library.mit.edu Published On :: Sun, 26 Apr 2020 07:59:18 EDT Online Resource Full Article
rt [ASAP] Imparting Boron Nanosheets with Ambient Stability through Methyl Group Functionalization for Mechanistic Investigation of Their Lithiation Process By feedproxy.google.com Published On :: Thu, 07 May 2020 04:00:00 GMT ACS Applied Materials & InterfacesDOI: 10.1021/acsami.0c05236 Full Article
