Aim/Purpose: The primary purpose of this study is to provide a cost-effective and artificial intelligence enabled security solution for IoT enabled healthcare ecosystem. It helps to implement, improve, and add new attributes to healthcare services. The paper aims to develop a method based on an artificial neural network technique to predict suspicious devices based on bandwidth usage. Background: COVID has made it mandatory to make medical services available online to every remote place. However, services in the healthcare ecosystem require fast, uninterrupted facilities while securing the data flowing through them. The solution in this paper addresses both the security and uninterrupted services issue. This paper proposes a neural network based solution to detect and disable suspicious devices without interrupting critical and life-saving services. Methodology: This paper is an advancement on our previous research, where we performed manual knowledge-based intrusion detection. In this research, all the experiments were executed in the healthcare domain. The mobility pattern of the devices was divided into six parts, and each one is assigned a dedicated slice. The security module regularly monitored all the clients connected to slices, and machine learning was used to detect and disable the problematic or suspicious devices. We have used MATLAB’s neural network to train the dataset and automatically detect and disable suspicious devices. The different network architectures and different training algorithms (Levenberg–Marquardt and Bayesian Framework) in MATLAB software have attempted to achieve more precise values with different properties. Five iterations of training were executed and compared to get the best result of R=99971. We configured the application to handle the four most applicable use cases. We also performed an experimental application simulation for the assessment and validation of predictions. Contribution: This paper provides a security solution for the IoT enabled healthcare system. The architectures discussed suggest an end-to-end solution on the sliced network. Efficient use of artificial neural networks detects and block suspicious devices. Moreover, the solution can be modified, configured and deployed in many other ecosystems like home automation. Findings: This simulation is a subset of the more extensive simulation previously performed on the sliced network to enhance its security. This paper trained the data using a neural network to make the application intelligent and robust. This enhancement helps detect suspicious devices and isolate them before any harm is caused on the network. The solution works both for an intrusion detection and prevention system by detecting and blocking them from using network resources. The result concludes that using multiple hidden layers and a non-linear transfer function, logsig improved the learning and results. Recommendations for Practitioners: Everything from offices, schools, colleges, and e-consultation is currently happening remotely. It has caused extensive pressure on the network where the data flowing through it has increased multifold. Therefore, it becomes our joint responsibility to provide a cost-effective and sustainable security solution for IoT enabled healthcare services. Practitioners can efficiently use this affordable solution compared to the expensive security options available in the commercial market and deploy it over a sliced network. The solution can be implemented by NGOs and federal governments to provide secure and affordable healthcare monitoring services to patients in remote locations. Recommendation for Researchers: Research can take this solution to the next level by integrating artificial intelligence into all the modules. They can augment this solution by making it compatible with the federal government’s data privacy laws. Authentication and encryption modules can be integrated to enhance it further. Impact on Society: COVID has given massive exposure to the healthcare sector since last year. With everything online, data security and privacy is the next most significant concern. This research can be of great support to those working for the security of health care services. This paper provides “Security as a Solution”, which can enhance the security of an otherwise less secure ecosystem. The healthcare use cases discussed in this paper address the most common security issues in the IoT enabled healthcare ecosystem. Future Research: We can enhance this application by including data privacy modules like authentication and authorisation, data encryption and help to abide by the federal privacy laws. In addition, machine learning and artificial intelligence can be extended to other modules of this application. Moreover, this experiment can be easily applicable to many other domains like e-homes, e-offices and many others. For example, e-homes can have devices like kitchen equipment, rooms, dining, cars, bicycles, and smartwatches. Therefore, one can use this application to monitor these devices and detect any suspicious activity.

Aim/Purpose: This research investigates the influence of soft skills on graduates’ employability in the technology industry, using the technology industry sector in Malaysia as a case. Background: Organizations are looking for appropriate mechanisms to hire qualified employees with strong soft skills and hard skills. This requires that job candidates possess a set of qualifications and skills which impact their employability. Methodology: Fuzzy Delphi analysis was conducted as preliminary study to identify the critical soft skills required by technology industry sector. The preliminary study produced ten critical soft skills to form a conceptual model of their influence on employability. Then, an online questionnaire survey was distributed in two industry companies in Malaysia to collect research data, and regression analysis was conducted to validate the conceptual model. Contribution: This research focuses on the influence of soft skills on graduate employability in the technology industry sector, since the selection of the best candidate in the industry will improve employee performance and lead to business success. Findings: The results of regression analysis confirmed that Communication skills, Attitude, Integrity, Learnability, Motivation, and Teamwork are significantly correlated with employability, which means that these soft skills are the critical factors for employability in Malaysian technology companies. Recommendations for Practitioners: The model proposed in this article can be used by employers to give better assessment of candidates’ compatibility with the jobs available. Impact on Society: This research highlights the critical soft skills required by technology industry sector, which will reduce the unemployment percentages among graduates. Future Research: More studies are required to examine the soft skills found in the literature and to define the most important skills from a general perspective of the industry. Future research should assess the moderating role of other variables, such as skills gap, employee performance, and employee knowledge. Furthermore, it is recommended to conduct similar studies of soft skills for employability in other countries.

Aim/Purpose: This study aims to propose and empirically validate a model and investigates the factors influencing acceptance and use of Software as a Services cloud computing services (SaaS) from individuals’ perspectives utilizing an integrative model of Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) with modifications to suit the objective of the study. Background: Even though SaaS cloud computing services has gained the acceptance in its educational and technical aspects, it is still expanding constantly with emerging cloud technologies. Moreover, the individual as an end-user of this technology has not been given the ample attention pertaining to SaaS acceptance and adoption (AUSaaS). Additionally, the higher education sector needs to be probed regarding AUSaaS perception, not only from a managerial stance, but also the individual. Hence, further investigation in all aspects, including the human factor, deserves deeper inspection. Methodology: A quantitative approach with probability multi-stage sampling procedure conducted utilizing survey instrument distributed among students from three public Malaysian universities. The valid collected responses were 289 Bachelor’s degree students. The survey included the demographic part as well as the items to measure the constructs relationships hypothesized. Contribution: The empirical results disclosed the appropriateness of the integrated model in explaining the individual’s attitude (R2 = 57%), the behavior intention (R2 = 64%), and AUSaaS at the university settings (R2 = 50%). Also, the study offers valuable findings and examines new relationships that considered a theoretical contribution with proven empirical results. That is, the subjective norms effect on attitude and AUSaaS is adding empirical evidence of the model hypothesized. Knowing the significance of social effect is important in utilizing it to promote university products and SaaS applications – developed inside the university – through social media networks. Also, the direct effect of perceived usefulness on AUSaaS is another important theoretical contribution the SaaS service providers/higher education institutes should consider in promoting the usefulness of their products/services developed or offered to students/end-users. Additionally, the research contributes to the knowledge of the literature and is considered one of the leading studies on accepting SaaS services and applications as proliferation of studies focus on the general and broad concept of cloud computing. Furthermore, by integrating two theories (i.e., TPB and TAM), the study employed different factors in studying the perceptions towards the acceptance of SaaS services and applications: social factors (i.e., subjective norms), personal capabilities and capacities (i.e., perceived behavioral control), technological factors (i.e., perceived usefulness and perceived ease of use), and attitudinal factors. These factors are the strength of both theories and utilizing them is articulated to unveil the salient factors affecting the acceptance of SaaS services and applications. Findings: A statistically positive significant influence of the main TPB constructs with AUSaaS was revealed. Furthermore, subjective norms (SN) and perceived usefulness (PU) demonstrated prediction ability on AUSaaS. Also, SN proved a statically significant effect on attitude (ATT). Specifically, the main contributors of intention are PU, perceived ease of use, ATT, and perceived behavioral control. Also, the proposed framework is validated empirically and statistically. Recommendation for Researchers: The proposed model is highly recommended to be tested in different settings and cultures. Also, recruiting different respondents with different roles, occupations, and cultures would likely draw more insights of the results obtained in the current research and its generalizability Future Research: Participants from private universities or other educational institutes suggested in future work as the sample here focused only on public sector universities. The model included limited number of variables suggesting that it can be extended in future works with other constructs such as trialability, compatibility, security, risk, privacy, and self-efficacy. Comparison of different ethnic groups, ages, genders, or fields of study in future research would be invaluable to enhance the findings or reveal new insights. Replication of the study in different settings is encouraged.

Aim/Purpose: The aim of this study is to identify Critical Success Factors (CSF) of Business Intelligence (BI) and provide a framework to classify CSF into layers or perspectives using an enterprise architecture approach, then rank CSF within each perspective and evaluate the importance of each perspective at different BI maturity levels as well. Background: Although the implementation of the BI project has a significant impact on creating analytical and competitive capabilities, the lack of evaluation of CSF holistically is still a challenge. Moreover, the BI maturity level of the organization has not been considered in the BI implementation project. Identifying BI critical success factors and their importance can help the project team to move to a higher maturity level in the organization. Methodology: First, a list of distinct CSF is identified through a literature review. Second, a framework is provided for categorizing these CSF using enterprise architecture. Interviewing is the research method used to evaluate the importance of CSF and framework layers with two questionnaires among experts. The first questionnaire was done by Analytical Hierarchy Process (AHP), a quantitative method of decision-making to calculate the weight of the CSF according to the importance of CSF in each of the framework layers. The second one was conducted to evaluate framework layers at different BI maturity levels using a Likert scale. Contribution: This paper contributes to the implementation of BI projects by identifying a comprehensive list of CSF in the form of a holistic multi-layered framework and ranking the importance of CSF and layers at BI maturity levels. Findings: The most important CSF in BI implementation projects include senior management support, process identification, data quality, analytics quality, hardware quality, security standards, scope management, documentation, project team skills, and customer needs transformation, which received the highest scores in framework layers. In addition, it was observed that as the organization moves to higher levels of maturity, the average importance of strategic business and security perspectives or layers increases. But the average importance of data, applications, infrastructure, and network, the project management layers in the proposed framework is the same regardless of the level of business intelligence maturity. Recommendations for Practitioners: The results of this paper can be used by academicians and practitioners to improve BI project implementation through understanding a comprehensive list of CSF and their importance. This awareness causes us to focus on the most important CSF and have better planning to reach higher levels of maturity according to the maturity level of the organization. Future Research: For future research, the interaction of critical success factors of business intelligence and framework layers can be examined with different methods.

Aim/Purpose: This research aims to analyze the effect of human resource management on humanitarian operations performance, using humanitarian organizations in Malaysia as a case. Background: Humanitarian organizations need to develop and continue effective on-the-job human resource management, such as training and development and managing employee performance to enhance the performance of their humanitarian operations. Methodology: The sampling technique that was conducted is probability sampling. In particular, the technique is called stratified sampling. This technique is chosen because it is involving the division of a population into a smaller group, called “strata”. The questionnaire survey was distributed to humanitarian organizations in Malaysia to collect research data, and PLS-SEM analysis was conducted to validate the conceptual model. Contribution: This research focuses on the effect of human resource management on humanitarian operations performance in humanitarian organizations with consistent training to ensure successful humanitarian operations. Findings: The results of PLS-SEM analysis confirmed that Training and Employee Development, Recruitment and Employee Selection, and Communicative Management Style are significantly correlated with humanitarian operations performance, giving 75.7% variations which means that these human resource management are critical factors for increasing humanitarian operations performance in Malaysian humanitarian organizations. Recommendations for Practitioners: This research will enhance humanitarian operations performance for humanitarian organizations, in-line policies outlined under the Malaysia National Security Council Directive No. 20, and benefit the field of disaster management. Recommendation for Researchers: This research can be used by the authorized individual involved in humanitarian operations to satisfy the needs of the victims, which ultimately contributes to the performance of these humanitarian organizations. Impact on Society: This research highlighted the human resource management that is vital for humanitarian organizations, which will increase humanitarian operations performance in an organization. Future Research: This study is conducted in the context of humanitarian organizations in Malaysia. It is unclear whether the key findings of this study can be generalized. Therefore, it is suggested that, in future research, the current research model should be extended to include different countries for validation.

Aim/Purpose: Systematic literature reviews seek to locate all studies that contain material of relevance to a research question and to synthesize the relevant outcomes of those studies. The primary aim of this paper was to synthesize both research and practice reports on micro-credentials (MCRs). Background: There has been an increase in reports and research on the plausibility of MCRs to support dynamic human skills development for an increasingly impatient and rapidly changing digital world. The integration of fast-paced emerging technologies and digitalization necessitate alternative learning paradigms. MCRs offer time, financial, and space flexibility and can be stacked into a larger qualification, thereby allowing for a broader range of transdisciplinary competencies within a qualification. However, MCRs often lack the academic rigor required for accreditation within existing disciplines. Methodology: The study followed the PRISMA framework (Preferred Reporting Items for Systematic Reviews and Meta Analyses), which offers a rigorous method to enhance reporting quality. The study used both academic research and practice reports. Contribution: The paper makes a theoretical contribution to the discourse about the need for innovation within existing educational paradigms for continued relevance in a changing world. It also contributes to the debate on the role of MCRs in bridging the gap between practice and academia despite the growing difference between their interests, and the role that MCRs play in the social-economic plans of countries. Findings: The key findings are that investments in MCRs are mainly in the Science, Technology, Engineering and Mathematics (STEM) and Education sectors, and have taken place mainly in high-income countries and regions – contexts that particularly value practice-accredited MCRs. Low-income countries, by contrast, remain traditional and insist on MCRs that are formally accredited by a recognized academic institution. This contributes to a widening skills gap between low- and high-income countries or regions, which results in greater global disparities. There is also a growing divide between academia and practice concerning their interest in MCRs (a reflection of the rigor versus relevance debate), which partially explains why many global and larger organizations have gone on to create their own learning institutions. Recommendations for Practitioners: We recommend that educational mechanisms consider the critical importance of MCRs as part of innovative efforts for life-wide (different sectors) and life-long (same sector) learning, especially in low-income countries. MCRs provide dynamic mechanisms to fill skills gaps in an increasing ruthless international battle for talent. Recommendation for Researchers: We recommend focused research into skills and career pathways using MCRs while at the same time remaining responsive to transdisciplinary efforts and sensitive to global and local changes within any sector. Impact on Society: Work and society have transformed over time, and more so in the new digital age, yet academia has been slow in adapting to the changes, forcing organizations to create their own learning institutions or to use MCRs to fill the skills gap. The purpose of education goes beyond preparing individuals for work, extending further to creating an environment where individuals and governments seek their own social and economic outcomes. MCRs provide a flexible means for co-creation between individuals, education, organizations, and government that could stem global rising unemployment, social exclusion, and redundancy. Future Research: Future research should focus on the co-creation of MCRs between practitioners and academia.

Aim/Purpose: The aim of this study was to explore the factors driving individuals’ behavioral intention to use cryptocurrency in Saudi Arabia using the extended TRA model. Background: Despite the great potential of cryptocurrencies and the exponential growth of cryptocurrency use throughout the world, scholarly research on this topic remained scarce. Whereas prior studies are mostly done in developed countries or specific cultural contexts, limiting the generalizability of their results, they mainly used technology adoption models that cannot fully explain the acceptance of new technology involved with financial transactions such as cryptocurrency and provided contradictory evidence. Entire regions have been excluded from the research on this topic, including Saudi Arabia which has a high potential to increase the volume of cryptocurrency use. Methodology: This study extends the theory of reasoned action (TRA) with the factors from technology adoption models that proved relevant for this topic, namely perceived usefulness, perceived enjoyment, perceived innovativeness, and perceived risk with three sub-factors: security, financial, and privacy risk. Data are collected using a quantitative research methodology from 181 respondents residing in Saudi Arabia and then analyzed by several methods, including exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). Contribution: This study contributes to the scientific knowledge by extending the TRA model with a range of factors from the technology adoption field, thus enabling the analysis of this topic from human, financial, and technology perspectives and providing additional empirical evidence on the factors that previously either provided contradictory evidence or were not explored in this field. This research also provides the first empirical data on this topic in Saudi Arabia and enables further research on the topic and a comparison of the results. The study also contributes to practice by enhancing the actual understanding of the phenomena and providing valuable information and recommendations for governments, investors, merchants, developers, and the general population. Findings: The study found attitude, subjective norm, perceived usefulness, perceived enjoyment, personal innovativeness, privacy risk, and financial risk as significant predictors of the intention to use cryptocurrencies, whereas the influence of security risk was not found to be significant in Saudi Arabia. Recommendations for Practitioners: Using this study’s results, governments can create appropriate legal frameworks, developers can design fewer complex platforms, and merchants may create appropriate campaigns that emphasize the benefits of cryptocurrency use and transpire trust in cryptocurrency transactions by enhancing the factors with a positive impact, such as usefulness, enjoyment, and personal innovativeness while reducing concerns of potential users regarding the risky factors. By promoting a positive user experience, they can also improve attitudes and social norms towards cryptocurrencies, thus further stimulating the interest in their use. Recommendation for Researchers: As this study validated the influence of factors from technology, financial, and human-related fields, researchers may follow this approach to ensure a comprehensive analysis of this complex topic, especially as privacy risk was never examined in this context, while personal innovativeness, perceived enjoyment, financial, and security risk were explored in just a few studies. It is also recommended that researchers explore the impact of each part of subjective norms: social media, friends, and family, as well as how information on the benefits of cryptocurrencies affects the perception of the factors included. Impact on Society: Understanding the factors affecting cryptocurrency use can help utilize the full potential of cryptocurrencies, especially their benefits for developing countries reflected in safe, speedy, and low-cost financial transactions with no need for an intermediary. The research model of this study could also be used to investigate this topic in other contexts to discover similarities and differences, as well as to investigate other information systems. Future Research: Future studies should test this research model in similar and different contexts to determine whether its validity and study results depend on cultural and contextual factors. They can also include different or additional variables, or use mixed methods, as interviews would augment the comprehension of this topic. Future studies may also explore whether the impact of variables would remain the same if circumstances changed or use cases expanded, and how the preferences of the target population would change within a longitudinal time frame.

Aim/Purpose: The study aims to explore the attributes of self-phubbing and partner-phubbing, as well as their impact on marital relationship satisfaction and the quality of communication. Furthermore, it aims to comprehend how these characteristics could impact an individual’s total level of life satisfaction. Background: The study aims to establish a clear association between specific mobile phone usage behaviors and their subsequent impact on relationship satisfaction and the quality of communication. This study investigates the effects of two types of behaviors on interpersonal relationships: self-phubbing, which refers to an individual being deeply absorbed in their own mobile phone use, and partner-phubbing, which refers to witnessing one’s partner being deeply absorbed in a mobile device. Methodology: This study utilizes a quantitative approach. The poll involved 150 smartphone users in Malaysia who are in relationships, and they participated by completing a questionnaire. The data analysis was performed using the Partial Least Squares-based Structural Equation Modeling method. Contribution: This research addresses the gap and gives insight into the consequences of self and partner phubbing and its impact on the relationship and life satisfaction among partners by providing a research model that was validated with primary data. Findings: The results of this survey show that smartphone conflicts harm relationship satisfaction but not communication quality. It was revealed that communication quality does not directly bring a negative impact on life satisfaction, but it directly affects relationship satisfaction, which, in turn, harms life satisfaction. Recommendations for Practitioners: The findings of this study can be used by practitioners to improve relationship counseling and therapy. Through the integration of the notion of phubbing and its impact on relationship happiness, couples can receive guidance on how to reduce the tension that arises from using smartphones. Recommendation for Researchers: Previous research was conducted exclusively on only an individual’s phubbing behavior, but limited work was done on the partner’s phubbing behavior. Future researchers can enhance this model by identifying more factors. Impact on Society: This study addresses broader societal ramifications in addition to the dynamics of particular relationships. This study promotes a more mindful use of smartphones by exposing the complex relationships between technology use, relationship happiness, and general life contentment. This will ultimately lead to healthier relationships and improved societal well-being. Future Research: In the future, we are going to implement an artificial neural network approach to test this data to predict the most important factors that influence phubbing.

Aim/Purpose: The understanding of disease spread dynamics in the context of air travel is crucial for effective disease detection and epidemic intelligence. The Susceptible-Exposed-Infectious-Recovered-Hospitalized-Critical-Deaths (SEIR-HCD) model proposed in this research work is identified as a valuable tool for capturing the complex dynamics of disease transmission, healthcare demands, and mortality rates during epidemics. Background: The spread of viral diseases is a major problem for public health services all over the world. Understanding how diseases spread is important in order to take the right steps to stop them. In epidemiology, the SIS, SIR, and SEIR models have been used to mimic and study how diseases spread in groups of people. Methodology: This research focuses on the integration of air traffic network data into the SEIR-HCD model to enhance the understanding of disease spread in air travel settings. By incorporating air traffic data, the model considers the role of travel patterns and connectivity in disease dissemination, enabling the identification of high-risk routes, airports, and regions. Contribution: This research contributes to the field of epidemiology by enhancing our understanding of disease spread dynamics through the application of the SIS, SIR, and SEIR-HCD models. The findings provide insights into the factors influencing disease transmission, allowing for the development of effective strategies for disease control and prevention. Findings: The interplay between local outbreaks and global disease dissemination through air travel is empirically explored. The model can be further used for the evaluation of the effectiveness of surveillance and early detection measures at airports and transportation hubs. The proposed research contributes to proactive and evidence-based strategies for disease prevention and control, offering insights into the impact of air travel on disease transmission and supporting public health interventions in air traffic networks. Recommendations for Practitioners: Government intervention can be studied during difficult times which plays as a moderating variable that can enhance or hinder the efficacy of epidemic intelligence efforts within air traffic networks. Expert collaboration from various fields, including epidemiology, aviation, data science, and public health with an interdisciplinary approach can provide a more comprehensive understanding of the disease spread dynamics in air traffic networks. Recommendation for Researchers: Researchers can collaborate with international health organizations and authorities to share their research findings and contribute to a global understanding of disease spread in air traffic networks. Impact on Society: This research has significant implications for society. By providing a deeper understanding of disease spread dynamics, it enables policymakers, public health officials, and practitioners to make informed decisions to mitigate disease outbreaks. The recommendations derived from this research can aid in the development of effective strategies to control and prevent the spread of infectious diseases, ultimately leading to improved public health outcomes and reduced societal disruptions. Future Research: Practitioners of the research can contribute more effectively to disease outbreaks within the context of air traffic networks, ultimately helping to protect public health and global travel. By considering air traffic patterns, the SEIR-HCD model contributes to more accurate modeling and prediction of disease outbreaks, aiding in the development of proactive and evidence-based strategies to manage and mitigate the impact of infectious diseases in the context of air travel.

Aim/Purpose: This study aims to develop a comprehensive conceptual framework that incorporates personal characteristics, social context, and technological features as significant factors that influence the intention of small-city users in China to use mobile health. Background: Mobile health has become an integral part of China’s health management system innovation, the transformation of the health service model, and a necessary government measure for promoting health service parity. However, mobile health has not yet been widely adopted in small cities in China. Methodology: The study utilized a quantitative approach whereby web-based questionnaires were used to collect data from 319 potential users in China using China’s health management system. The data was analyzed using the PLS-SEM (the partial least squares-structural equation modeling) approach. Contribution: This study integrates the protection motivation theory (PMT), which compensates for the limitations of the unified theory of acceptance and use of technology theory (UTAUT) and is a re-examination of PMT and UTAUT in a small city context in China. Findings: The findings indicate that attitude and perceived vulnerability in the personal characteristic factors, social influence and facilitating conditions in the social context factors, and performance expectancy in the technological feature factors influence users’ intention to use mobile health in small cities in China. Recommendations for Practitioners: This study provides feasible recommendations for mobile health service providers, medical institutions, and government agencies based on the empirical results. Recommendation for Researchers: As for health behavior, researchers should fully explain the intention of mobile health use in terms of holism and health behavior theory. Impact on Society: This study aims to increase users’ intention to use mobile health in small cities in China and to maximize the social value of mobile health. Future Research: Future research should concentrate on the actual usage behavior of users and simultaneously conduct a series of longitudinal studies, including studies on continued usage behavior, abandonment behavior, and abandoned-and-used behavior.

Aim/Purpose: In this paper, we present an RFM model-based telecom customer churn system for better predicting and analyzing customer churn. Background: In the highly competitive telecom industry, customer churn is an important research topic in customer relationship management (CRM) for telecom companies that want to improve customer retention. Many researchers focus on a telecom customer churn analysis system to find out the customer churn factors for improving prediction accuracy. Methodology: The telecom customer churn analysis system consists of three main parts: customer segmentation, churn prediction, and churn factor identification. To segment the original dataset, we use the RFM model and K-means algorithm with an elbow method. We then use RFM-based feature construction for customer churn prediction, and the XGBoost algorithm with SHAP method to obtain a feature importance ranking. We chose an open-source customer churn dataset that contains 7,043 instances and 21 features. Contribution: We present a novel system for churn analysis in telecom companies, which encompasses customer churn prediction, customer segmentation, and churn factor analysis to enhance business strategies and services. In this system, we leverage customer segmentation techniques for feature construction, which enables the new features to improve the model performance significantly. Our experiments demonstrate that the proposed system outperforms current advanced customer churn prediction methods in the same dataset, with a higher prediction accuracy. The results further demonstrate that this churn analysis system can help telecom companies mine customer value from the features in a dataset, identify the primary factors contributing to customer churn, and propose suitable solution strategies. Findings: Simulation results show that the K-means algorithm gets better results when the original dataset is divided into four groups, so the K value is selected as 4. The XGBoost algorithm achieves 79.3% and 81.05% accuracy on the original dataset and new data with RFM, respectively. Additionally, each cluster has a unique feature importance ranking, allowing for specialized strategies to be provided to each cluster. Overall, our system can help telecom companies implement effective CRM and marketing strategies to reduce customer churn. Recommendations for Practitioners: More accurate churn prediction reduces misjudgment of customer churn. The acquisition of customer churn factors makes the company more convenient to analyze the reasons for churn and formulate relevant conservation strategies. Recommendation for Researchers: The research achieves 81.05% accuracy for customer churn prediction with the Xgboost and RFM algorithms. We believe that more enhancements algorithms can be attempted for data preprocessing for better prediction. Impact on Society: This study proposes a more accurate and competitive customer churn system to help telecom companies conserve the local markets and reduce capital outflows. Future Research: The research is also applicable to other fields, such as education, banking, and so forth. We will make more new attempts based on this system.

Aim/Purpose: This study utilized a comprehensive framework to investigate the adoption of Business Analytics (BA) and its effects on performance in commercial banks in Jordan. The framework integrated the Technological-Organizational-Environmental (TOE) model, the Diffusion of Innovation (DOI) theory, and the Resource-Based View (RBV). Background: The recent trend of utilizing data for business operations and decision-making has positively impacted organizations. Business analytics (BA) is a leading technique that generates valuable insights from data. It has gained considerable attention from scholars and practitioners across various industries. However, guidance is lacking for organizations to implement BA effectively specific to their business contexts. This research aims to evaluate factors influencing BA adoption by Jordanian commercial banks and examine how its implementation impacts bank performance. The goal is to provide needed empirical evidence surrounding BA adoption and outcomes in the Jordanian banking sector. Methodology: The study gathered empirical data by conducting an online questionnaire survey with senior and middle managers from 13 commercial banks in Jordan. The participants were purposefully selected, and the questionnaire was designed based on relevant and well-established literature. A total of 307 valid questionnaires were collected and considered for data analysis. Contribution: This study makes a dual contribution to the BA domain. Firstly, it introduces a research model that comprehensively examines the factors that influence the adoption of BA. The proposed model integrates the TOE framework, DOI theory, and RBV theory. Combining these frameworks allows for a comprehensive examination of BA adoption in the banking industry. By analyzing the technological, organizational, and environmental factors through the TOE framework, understanding the diffusion process through the DOI theory, and assessing the role of resources and capabilities through the RBV theory, researchers and practitioners can better understand the complex dynamics involved. This integrated approach enables a more nuanced assessment of the factors that shape BA adoption and its subsequent impact on business performance within the banking industry. Secondly, it uncovers the effects of BA adoption on business performance. These noteworthy findings stem from a rigorous analysis of primary data collected from commercial banks in Jordan. By presenting a holistic model and delving into the implications for business performance, this research offers valuable insights to researchers and practitioners alike in the field of BA. Findings: The findings revealed that various technological (data quality, complexity, compatibility, relative advantage), organizational (top management support, organizational readiness), and environmental (external support) factors are crucial in shaping the decision to adopt BA. Furthermore, the study findings demonstrated a positive relationship between BA adoption and performance outcomes in Jordanian commercial banks. Recommendations for Practitioners: The findings suggest that Jordanian commercial banks should enforce data quality practices, provide clear standards, invest in data quality tools and technologies, and conduct regular data audits. Top management support is crucial for fostering a data-driven decision-making culture. Organizational readiness involves having the necessary resources and skilled personnel, as well as promoting continuous learning and improvement. Highlighting the benefits of BA helps overcome resistance to technological innovation and encourages adoption by demonstrating improved decision-making processes and operational efficiency. Furthermore, external support is crucial for banks to adopt Business Analytics (BA). Banks should partner with experienced vendors to gain expertise and incorporate best practices. Vendors also provide training and technical support to overcome technological barriers. Compatibility is essential for optimal performance, requiring managers to modify workflows and IT infrastructure. Complexity, including data, organizational, and technical complexities, is a major obstacle to BA adoption. Banks should take a holistic approach, focusing on people, processes, and technology, and prioritize data quality and governance. Building a skilled team, fostering a data-driven culture, and investing in technology and infrastructure are essential. Recommendation for Researchers: The integration of the TOE framework, the DOI theory, and the RBV theory can prove to be a powerful approach for comprehensively analyzing the various factors that influence BA adoption within the dynamic banking industry. Furthermore, this combined framework enables us to gain deeper insights into the subsequent impact of BA adoption on overall business performance. Impact on Society: Examining the factors influencing BA adoption in the banking industry and its subsequent impact on business performance can have wide-ranging societal implications. It can promote data-driven decision-making, enhance customer experiences, strengthen fraud detection, foster financial inclusion, contribute to economic growth, and trigger discussions on ethical considerations. Future Research: To further advance future research, there are several avenues to consider. One option is to broaden the scope by including a larger sample size, allowing for a more comprehensive analysis. Another possibility is to investigate the impact of BA adoption on various performance indicators beyond the ones already examined. Additionally, incorporating qualitative research methods would provide a more holistic understanding of the organizational dynamics and challenges associated with the adoption of BA in Jordanian commercial banks.

Aim/Purpose: The main aim of this study was to investigate the impact of knowledge-based Human Resources Management (HRM) practices on inbound and outbound open innovation in Jordanian small and medium enterprises (SMEs). Background: SMEs in Jordan lack tangible resources. This insufficiency can be remedied by using knowledge as a resource. According to the Knowledge-Based View (KBV) theory, which posits knowledge as the most valuable resource, SMEs can achieve open innovation by implementing knowledge-based HRM practices that enhance the utilization of knowledge and yield competitiveness. Methodology: This study adopted the quantitative method employing descriptive and exploratory approaches. A total of 500 Jordanian manufacturing SMEs were selected from 2,310 manufacturing SMEs registered lists, according to the Jordan Social Security, by using random sampling. The study’s instrument was a questionnaire that was applied to these SMEs. There were 335 responses that were deemed useful for analysis after filtering out the replies with missing values; this corresponded to a response rate of 67%. The paper utilized structural equation modeling and cross-sectional design to test hypotheses in the proposed research model. Contribution: This study advocates the assumption of the role of KBV in improving innovation practices. This study contributes to the existing strategic HRM research by extending the understanding of knowledge-based HRM practices in the context of SMEs. Thus, this study contributes to the understanding of innovation management by demonstrating the role of knowledge-based HRM practices in boosting inbound and outbound OI practices, thereby enhancing innovation as an essential component of firm competitiveness. Findings: The findings revealed the positive impact of four knowledge-based HRM practices on inbound and outbound open innovation in Jordanian manufacturing SMEs. These practices were knowledge-based recruitment and selection, knowledge-based training and development, knowledge-based compensation and reward, as well as knowledge-based performance assessment. Recommendations for Practitioners: This study is expected to help the stakeholders of SMEs to re-shape the traditional HRM practices into knowledge-based practices which improve managerial skills, innovation practices, and the level of the firm’s competitiveness. Recommendation for Researchers: This study serves as a significant contribution to the research field of innovation practices by building a new association between knowledge-based HRM practices and inbound and outbound open innovation. Impact on Society: The study emphasizes the vital role of knowledge-based HRM practices in enhancing the knowledge and social skills of the human capital in SMEs in Jordan, thus improving the country’s social and economic development. Future Research: Future research could build on this study to include service SMEs. It could also employ a longitudinal study over the long run which would allow for a deeper analysis of the relationships of causality, offering a more comprehensive view of the effect of knowledge-based HRM on open innovation. Furthermore, future research could examine the sample of investigation before and after implementing the knowledge-based HRM practices to provide stronger evidence of their influence on inbound and outbound innovation.

Aim/Purpose: The UAE and other Middle Eastern countries suffer from various cybersecurity vulnerabilities that are widespread and go undetected. Still, many UAE government organizations rely on human-centric approaches to combat the growing cybersecurity threats. These approaches are ineffective due to the rapid increase in the amount of data in cyberspace, hence necessitating the employment of intelligent technologies such as AI cybersecurity systems. In this regard, this study investigates factors influencing users’ intention to adopt AI-based cybersecurity systems in the UAE. Background: Even though UAE is ranked among the top countries in embracing emerging technologies such as digital identity, robotic process automation (RPA), intelligent automation, and blockchain technologies, among others, it has experienced sluggish adoption of AI cybersecurity systems. This selectiveness in adopting technology begs the question of what factors could make the UAE embrace or accept new technologies, including AI-based cybersecurity systems. One of the probable reasons for the slow adoption and use of AI in cybersecurity systems in UAE organizations is the employee’s perception and attitudes towards such intelligent technologies. Methodology: The study utilized a quantitative approach whereby web-based questionnaires were used to collect data from 370 participants working in UAE government organizations considering or intending to adopt AI-based cybersecurity systems. The data was analyzed using the PLS-SEM approach. Contribution: The study is based on the Protection Motivation Theory (PMT) framework, widely used in information security research. However, it extends this model by including two more variables, job insecurity and resistance to change, to enhance its predictive/exploratory power. Thus, this research improves PMT and contributes to the body of knowledge on technology acceptance, especially in intelligent cybersecurity technology. Findings: This paper’s findings provide the basis from which further studies can be conducted while at the same time offering critical insights into the measures that can boost the acceptability and use of cybersecurity systems in the UAE. All the hypotheses were accepted. The relationship between the six constructs (perceived vulnerability (PV), perceived severity (PS), perceived response efficacy (PRE), perceived self-efficacy (PSE), job insecurity (JI), and resistance to change (RC)) and the intention to adopt AI cybersecurity systems in the UAE was found to be statistically significant. This paper’s findings provide the basis from which further studies can be conducted while at the same time offering critical insights into the measures that can boost the acceptability and use of cybersecurity systems in the UAE. Recommendations for Practitioners: All practitioners must be able to take steps and strategies that focus on factors that have a significant impact on increasing usage intentions. PSE and PRE were found to be positively related to the intention to adopt AI-based cybersecurity systems, suggesting the need for practitioners to focus on them. The government can enact legislation that emphasizes the simplicity and awareness of the benefits of cybersecurity systems in organizations. Recommendation for Researchers: Further research is needed to include other variables such as facilitating conditions, AI knowledge, social influence, and effort efficacy as well as other frameworks such as UTAUT, to better explain individuals’ behavioral intentions to use cybersecurity systems in the UAE. Impact on Society: This study can help all stakeholders understand what factors can increase users’ interest in investing in the applications that are embedded with security. As a result, they have an impact on economic recovery following the COVID-19 pandemic. Future Research: Future research is expected to investigate additional factors that can influence individuals’ behavioral intention to use cybersecurity systems such as facilitating conditions, AI knowledge, social influence, effort efficacy, as well other variables from UTAUT. International research across nations is also required to build a larger sample size to examine the behavior of users.

Aim/Purpose: This study aims to devise a personalized solution for online healthcare platforms that can alleviate problems arising from information overload and data sparsity by providing personalized healthcare services to patients. The primary focus of this paper is to develop an effective medicine recommendation approach for recommending suitable medications to patients based on their specific medical conditions. Background: With a growing number of people becoming more conscious about their health, there has been a notable increase in the use of online healthcare platforms and e-services as a means of diagnosis. As the internet continues to evolve, these platforms and e-services are expected to play an even more significant role in the future of healthcare. For instance, WebMD and similar platforms offer valuable tools and information to help manage patients’ health, such as searching for medicines based on their medical conditions. Nonetheless, patients often find it arduous and time-consuming to sort through all the available medications to find the ones that match their specific medical conditions. To address this problem, personalized recommender systems have emerged as a practical solution for mitigating the burden of information overload and data sparsity-related issues that are frequently encountered on online healthcare platforms. Methodology: The study utilized a dataset of MC ratings obtained from WebMD, a popular healthcare website. Patients on this website can rate medications based on three criteria, including medication effectiveness, ease of use, and satisfaction, using a scale of 1 to 5. The WebMD MC rating dataset used in this study contains a total of 32,054 ratings provided by 2,136 patients for 845 different medicines. The proposed HSMCCF approach consists of two primary modules: a semantic filtering module and a multi-criteria filtering module. The semantic filtering module is designed to address the issues of data sparsity and new item problems by utilizing a medicine taxonomy that sorts medicines according to medical conditions and makes use of semantic relationships between them. This module identifies the medicines that are most likely to be relevant to patients based on their current medical conditions. The multi-criteria filtering module, on the other hand, enhances the approach’s ability to capture the complexity of patient preferences by considering multiple criteria and preferences through a unique similarity metric that incorporates both distance and structural similarities. This module ensures that patients receive more accurate and personalized medication recommendations. Moreover, a medicine reputation score is employed to ensure that the approach remains effective even when dealing with limited ratings or new items. Overall, the combination of these modules makes the proposed approach more robust and effective in providing personalized medicine recommendations for patients. Contribution: This study addresses the medicine recommendation problem by proposing a novel approach called Hybrid Semantic-based Multi-Criteria Collaborative Filtering (HSMCCF). This approach effectively recommends medications for patients based on their medical conditions and is specifically designed to overcome issues related to data sparsity and new item recommendations that are commonly encountered on online healthcare platforms. The proposed approach addresses data sparsity and new item issues by incorporating a semantic filtering module and a multi-criteria filtering module. The semantic filtering module sorts medicines based on medical conditions and uses semantic relationships to identify relevant ones. The multi-criteria filtering module accurately captures patient preferences and provides precise recommendations using a novel similarity metric. Additionally, a medicine reputation score is also employed to further expand potential neighbors, improving predictive accuracy and coverage, particularly in sparse datasets or new items with few ratings. With the HSMCCF approach, patients can receive more personalized recommendations that are tailored to their unique medical needs and conditions. By leveraging a combination of semantic-based and multi-criteria filtering techniques, the proposed approach can effectively address the challenges associated with medicine recommendations on online healthcare platforms. Findings: The proposed HSMCCF approach demonstrated superior effectiveness compared to benchmark recommendation methods in multi-criteria rating datasets in terms of enhancing both prediction accuracy and coverage while effectively addressing data sparsity and new item challenges. Recommendations for Practitioners: By applying the proposed medicine recommendation approach, practitioners can develop a medicine recommendation system that can be integrated into online healthcare platforms. Patients can then utilize this system to make better-informed decisions regarding the medications that are most suitable for their specific medical conditions. This personalized approach to medication recommendations can ultimately lead to improved patient satisfaction. Recommendation for Researchers: Integrating patient medicine reviews is a promising way for researchers to elevate the proposed medicine recommendation approach. By leveraging patient reviews, the approach can gain a more comprehensive understanding of how certain medications perform for specific medical conditions. Additionally, exploring the relationship between MC-based ratings using an improved aggregation function can potentially enhance the accuracy of medication predictions. This involves analyzing the relationship between different criteria, such as medication effectiveness, ease of use, and satisfaction of the patients, and determining the optimal weighting for each criterion based on patient feedback. A more holistic approach that incorporates patient reviews and an improved aggregation function can enable the proposed medicine recommendation approach to provide more personalized and accurate recommendations to patients. Impact on Society: To mitigate the risk of infection during the COVID-19 pandemic, the promotion of online healthcare services was actively encouraged. This allowed patients to continue accessing care and receiving treatment while adhering to physical distancing guidelines and shielding measures where necessary. As a result, the implementation of personalized healthcare services for patients is expected to be a major disruptive force in healthcare in the coming years. This study proposes a personalized medicine recommendation approach that can effectively address this issue and aid patients in making informed decisions about the medications that are most suitable for their specific medical conditions. Future Research: One way that may enhance the proposed medicine recommendation approach is to incorporate patient medicine reviews. Furthermore, the analysis of MC-based ratings using an improved aggregation function can also potentially enhance the accuracy of medication predictions.

Aim/Purpose: Most people use their phones for work and communication. Businesses today require sustainable mobile phones to limit the environmental impact of mobile phones. According to the Environmental Protection Agency (EPA), a green product uses less energy. Green smartphones need low radiation emission, are made from recyclable materials, and are designed to last longer than typical smartphones. Further, the manufacturing process needs to have a low environmental impact. The present study aims to identify the influence of variables (such as Green Awareness, Environmental Concern, Altruism, and Willingness to Pay) on green smartphone purchase intention among academics in the Sri Lankan higher education sector. Background: With the swift technological advances, almost everyone has begun to use smartphones. Simultaneously, smartphone manufacturers have begun to release cutting-edge smartphone models to the general public. As a result, it has generated a significant amount of e-waste for the environment. As a result, therefore, the sustainability of green smartphones has become a major societal concern in the developed world, but this is not yet true in the developing world Methodology: The study used a qualitative research method in which the authors attempted to acquire primary data by conducting in-depth interviews with academics from the Sri Lankan higher education sector using a semi-structured interview guide. Eight interviews were conducted, audio recorded, and word-to-word transcribed for content analysis. Researchers used content analysis to determine the presence, meanings, and linkages of specific words, themes, or concepts. Contribution: The findings provide important environmental insights for smartphone makers and society, such as introducing waste reduction programs and energy-saving practices and creating awareness among people to change their consumption patterns. The study will provide valuable insights into the green smartphone phone purchasing intentions of academics in a developing country, especially helping green smartphone producers and marketers construct effective tactics with the insight of the current study based on university faculty members’ viewpoints. Findings: The current study’s findings revealed that academics acknowledge the need for environmental protection with an awareness of the green concept and environmental concerns. According to the interviews, most participants intended to move from their present smartphone to an ecologically friendly phone, as they explained on altruism. This implies that even academics in underdeveloped countries are worried about environmental issues and have shown a more robust understanding of these issues and how environmentally aware individuals’ activities may assist the earth’s sustainability. Further, academics have a willingness to pay for a green smartphone. Recommendations for Practitioners: Academics prioritize environmental conservation when making purchases. This implies that manufacturers and enterprises should focus on developing and in- novating more environmentally friendly products. Recommendation for Researchers: Using only academics as a sample approach is severely limited if the study’s population comprises people with various qualities. Nevertheless, this study presented only four independent variables, and more factors impacting green smartphone purchasing intention may exist. As a result, it is proposed that future research consider other factors. Impact on Society: It was discovered that most participants displayed altruism in their product purchases, implying that policymakers must strengthen the moral practice of concern for the welfare and happiness of other humans, even in developing countries. Future Research: A further in-depth study focusing on many perspectives such as limits and motivations for purchasing green products in various socioeconomic groups with varying moderating factors such as gender, education, rural-urban, and so on would be advantageous. Individual (emotions, habits, perceived behavioral control, trust, values, personal norm, knowledge) and situational (availability, product attributes, subjective norm, brand, eco-labeling) variables should be included in future research.

Aim/Purpose: This study identifies the scale types and measurement units used in the measurement of enterprise architecture (EA) and analyzes the admissibility of the mathematical operations used. Background: The majority of measurement solutions proposed in the EA literature are based on researchers’ opinions and many with limited empirical validation and weak metrological properties. This means that the results generated by these solutions may not be reliable, trustworthy, or comparable, and may even lead to wrong investment decisions. While the literature proposes a number of EA measurement solutions, the designs of the mathematical operations used to measure EA have not yet been independently analyzed. It is imperative that the EA community works towards developing robust, reliable, and widely accepted measurement solutions. Only then can senior management make informed decisions about the allocation of resources for EA initiatives and ensure that their investment yields optimal results. Methodology: In previous research, we identified, through a systematic literature review, the EA measurement solutions proposed in the literature and classified them by EA entity types. In a subsequent study, we evaluated their metrology coverage from both a theoretical and empirical perspective. The metrology coverage was designed using a combination of the evaluation theory, best practices from the software measurement literature including the measurement context model, and representational theory of measurement to evaluate whether EA measurement solutions satisfy the metrology criteria. The research study reported here presents a more in-depth analysis of the mathematical operations within the proposed EA measurement solutions, and for each EA entity type, each mathematical operation used to measure EA was examined in terms of the scale types and measurement units of the inputs, their transformations through mathematical operations, the impact in terms of scale types, and measurement units of the proposed outputs. Contribution: This study adds to the body of knowledge on EA measurement by offering a metrology-based approach to analyze and design better EA measurement solutions that satisfy the validity of scale type transformations in mathematical operations and the use of explicit measurement units to allow measurement consistency for their usage in decision-making models. Findings: The findings from this study reveal that some important metrology and quantification issues have been overlooked in the design of EA measurement solutions proposed in the literature: a number of proposed EA mathematical operations produce numbers with unknown units and scale types, often the result of an aggregation of undetermined assumptions rather than explicit quantitative knowledge. The significance of such aggregation is uncertain, leading to numbers that have suffered information loss and lack clear meaning. It is also unclear if it is appropriate to add or multiply these numbers together. Such EA numbers are deemed to have low metrological quality and could potentially lead to incorrect decisions with serious and costly consequences. Recommendations for Practitioners: The results of the study provide valuable insights for professionals in the field of EA. Identifying the metrology limitations and weaknesses of existing EA measurement solutions may indicate, for instance, that practitioners should wait before using them until their design has been strengthened. In addition, practitioners can make informed choices and select solutions with a more robust metrology design. This, in turn, will benefit enterprise architects, software engineers, and other EA professionals in decision making, by enabling them to take into consideration factors more adequately such as cost, quality, risk, and value when assessing EA features. The study’s findings thus contribute to the development of more reliable and effective EA measurement solutions. Recommendation for Researchers: Researchers can use with greater confidence the EA measurement solutions with admissible mathematical operations and measurement units to develop new decision-making models. Other researchers can carry on research to address the weaknesses identified in this study and propose improved ones. Impact on Society: Developers, architects, and managers may be making inappropriate decisions based on seriously flawed EA measurement solutions proposed in the literature and providing undue confidence and a waste of resources when based on bad measurement design. Better quantitative tools will ultimately lead to better decision making in the EA domain, as in domains with a long history of rigor in the design of the measurement tools. Such advancements will benefit enterprise architects, software engineers, and other practitioners, by providing them with more meaningful measurements for informed decision making. Future Research: While the analysis described in this study has been explicitly applied to evaluating EA measurement solutions, researchers and practitioners in other domains can also examine measurement solutions proposed in their respective domains and design new ones.

Aim/Purpose: The primary purpose of this study is to investigate the factors that impact the behavioral intention to use social media (SM) for knowledge sharing (KS) in the disaster relief (DR) context. Background: With the continuing growth of SM for KS in the DR environment, disaster relief organizations across the globe have started to realize its importance in streamlining their processes in the post-implementation phase. However, SM-based KS depends on the willingness of members to share their knowledge with others, which is affected by several technological, social, and organizational factors. Methodology: A survey was conducted in Somalia to gather primary data from DR practitioners, using purposive sampling as the technique. The survey collected 214 valid responses, which were then analyzed with the PLS-SEM approach. Contribution: The study contributes to an understanding of the real-life hurdles faced by disaster relief organizations by expanding on the C-TAM-TPB model with the inclusion of top management support, organizational rewards, enjoyment in helping others, knowledge self-efficacy, and interpersonal trust factors. Additionally, it provides useful recommendations to managers of disaster relief organizations on the key factors to consider. Findings: The findings recorded that perceived usefulness, ease of use, top management support, enjoyment in helping others, knowledge self-efficacy, and interpersonal trust were critical factors in determining behavioral intention (BI) to use SM-based KS in the DR context. Furthermore, the mediator variables were attitude, subjective norms, and perceived behavioral control. Recommendations for Practitioners: Based on the research findings, it was determined that management should create different discussion forums among the disaster relief teams to ensure the long-term use of SM-based KS within DR organizations. They should also become involved in the discussions for disaster-related knowledge such as food supplies, shelter, or medical relief that disaster victims need. Disaster relief managers should consider effective and adequate training to enhance individual knowledge and self-efficacy since a lack of training may increase barriers and difficulties in using SM for KS during a DR process. Recommendation for Researchers: The conceptual model, further empirically investigated, can be employed by other developing countries in fostering acceptance of SM for KS during disaster relief operations. Impact on Society: Disaster relief operations can be facilitated using social media by considering the challenges DR practitioners face during emergencies. Future Research: In generalizing this study’s findings, other national or global disaster relief organizations should consider, when applying and testing, the research instruments and proposed model. The researchers may extend this study by collecting data from managers or administrators since they are different types of users of the SM-based KS system.

Aim/Purpose: Previous research has generally concentrated on identifying the variables that most significantly influence customer churn or has used customer segmentation to identify a subset of potential consumers, excluding its effects on forecast accuracy. Consequently, there are two primary research goals in this work. The initial goal was to examine the impact of customer segmentation on the accuracy of customer churn prediction in the banking sector using machine learning models. The second objective is to experiment, contrast, and assess which machine learning approaches are most effective in predicting customer churn. Background: This paper reviews the theoretical basis of customer churn, and customer segmentation, and suggests using supervised machine-learning techniques for customer attrition prediction. Methodology: In this study, we use different machine learning models such as k-means clustering to segment customers, k-nearest neighbors, logistic regression, decision tree, random forest, and support vector machine to apply to the dataset to predict customer churn. Contribution: The results demonstrate that the dataset performs well with the random forest model, with an accuracy of about 97%, and that, following customer segmentation, the mean accuracy of each model performed well, with logistic regression having the lowest accuracy (87.27%) and random forest having the best (97.25%). Findings: Customer segmentation does not have much impact on the precision of predictions. It is dependent on the dataset and the models we choose. Recommendations for Practitioners: The practitioners can apply the proposed solutions to build a predictive system or apply them in other fields such as education, tourism, marketing, and human resources. Recommendation for Researchers: The research paradigm is also applicable in other areas such as artificial intelligence, machine learning, and churn prediction. Impact on Society: Customer churn will cause the value flowing from customers to enterprises to decrease. If customer churn continues to occur, the enterprise will gradually lose its competitive advantage. Future Research: Build a real-time or near real-time application to provide close information to make good decisions. Furthermore, handle the imbalanced data using new techniques.

Aim/Purpose: Social commerce is an emergent topic widely used for product and service sourcing. It helps companies to have frequent interaction with their customers and strive to achieve a competitive advantage. Yet there is only little empirical evidence focusing on social commerce and its adoption in SMEs to date. This study investigates the key factors affecting social commerce adoption in SMEs. This research designed a theoretical model using the Technology, Organization, and Environment (TOE) Model Background: Despite its rapid growth and usage, social commerce is still in its evolution phase and its current conception is vague and restricted. Therefore, considering the benefits of social commerce for consumers and businesses, it is important to explore the concept of social commerce. Methodology: The research floated a self-administered questionnaire and surveyed 218 Jordanian SME businesses. The data was analyzed using smart PLS and the results were drawn that covers the detail of the characteristics of respondents, study descriptive, results of regressions assumptions, e.g., data normality, reliability, validity, common method biases, and description of the measurement model, followed by the findings of hypothesis analysis. Contribution: This study has many significant contributions to the existing studies on firms’ adoption of social commerce. It indicates that organizational readiness from the organizational perspective and consumer pressure from the environmental dimension of the TOE model are significant influential elements in the adoption of social commerce in business, followed by high-level management support and trading partner pressure, respectively. This shows that organizational readiness to adopt social commerce and consumer pressure has a vital role in Jordanian SMEs’ adopting social commerce. Findings: The results were drawn from a survey of 218 Jordanian SMEs, indicating that organizational readiness from an organizational dimension and consumer pressure environmental perspective, followed by top management’s support and trading partner pressure, significantly predicts the adoption intentions of social commerce. However, perceived usefulness and security concerns from a technological context do not significantly impact behavioral intentions to utilize social commerce. Recommendations for Practitioners: Lack of awareness about new technology and its potential benefits are not well diffused in the Jordanian context. In short, both organizational and environmental dimensions of the TOE framework significantly influence the behavioral intentions for social commerce adoption in the Jordanian context whereas the third-dimension technological factors do not affect the behavioral intentions of SMEs to adopt social commerce. In the technological context, SMEs need to invest in technology and must spread awareness among Jordanian consumers about the potential benefits of technology and must encourage them to use social commerce platforms to interact because of the high significance of social commerce for businesses as it facilitates the quick completion of tasks, enhances the productivity, and improves the chances of high profitability. Recommendation for Researchers: First, the study is limited in scope as it discusses the direct links between the TOE framework, behavioral intentions to use social commerce, and the actual usage of social commerce in the Jordanian context rather than testing the mediation, and moderation. Future research may examine the mediators and moderators in the conceptual model. Second, the research examined the behavioral intentions of SMEs rather than consumers to adopt social commerce. Further research might consider the consumer perspective on social commerce. Impact on Society: This research aims to identify the key factor that impact the behavioral intentions of SME businesses to practice social commerce. The theoretical underpinning of the study lies in the TOE model, as using its basic assumptions the conceptual grounds and hypothesis of the study are developed. Future Research: The study findings are not generalizable in different contexts as it was specifically conducted by gathering data from the Jordanian population. However future studies may consider different contexts, sectors, cultures, or countries to examine the model. Lastly, the research collected data using convenience sampling from 218 SMEs in Jordan, which may create difficulty in the generalizability of the research, so needs to examine a larger sample in future studies.

Aim/Purpose: This study investigates the factors that affect the repurchase intentions of Generation Z consumers in India’s online shopping industry, focusing on combining the Expectation-Confirmation Model (ECM) and Extended Technology Acceptance Model (E-TAM). The aim is to understand the intricate behaviors that shape technology adoption and sustained usage, which are essential for retaining customers in e-commerce. Background: Social media and other online platforms have significantly influenced daily life and become essential communication tools owing to technological advancements. Online shopping is no exception, offering a range of product choices, information, and convenience compared with traditional commerce. Indian retailers recognize this trend as an opportunity to promote their brands through e-shopping platforms, leading to increased competition. Generation Z comprises 32% of the world’s population and is a significant emerging customer base in India. Numerous studies have been conducted to study customers’ repurchase intention in the online shopping domain, but few studies have explicitly focused on Generation Z as a customer base. This study aims to comprehensively understand the topic and investigate the variables that impact consumers’ online repurchase intention by examining their post-adoption behavioral processes. Methodology: The study employed a quantitative research design with structural equation modeling using AMOS to analyze responses from 410 participants. This method thoroughly examined hypotheses regarding factors affecting repurchase intention (security, ease of use, privacy, and internet self-efficacy) and the mediating role of e-satisfaction. Contribution: This study makes a unique contribution to the field of e-commerce by focusing on Generation Z in India, a rapidly growing demographic in the e-commerce industry. The results on the mediating role of e-satisfaction have significant implications for e-retailers seeking to enhance customer retention strategies and gain a competitive edge in the market. Findings: The research findings underscore the significant influence of security, ease of use, and internet self-efficacy on repurchase intentions, with e-satisfaction playing a pivotal role as a mediating factor. Notably, while privacy concerns did not directly impact repurchase intentions, they displayed considerable influence when mediated by e-satisfaction, highlighting the intricate interplay between these variables in the context of online shopping, which is the unique finding of this study. Recommendations for Practitioners: This study has several significant implications for practitioners. Effectively addressing computer-related individual differences, such as computer self-efficacy, is crucial for boosting online customers’ repurchase intention. For instance, if an e-retailer intends to target Generation Z customers, they should collaborate with IT professionals and develop various computer literacy programs on online streaming platforms, such as YouTube. These programs will enhance target customers’ confidence in online shopping portals and increase their online repeat purchases. Additionally, practitioners should strive to improve the online shopping experience by making the portal user-friendly. Generation Z is accustomed to a fast Internet experience, so they prefer that the process of completing online transactions is swift with fewer clicks. The search for products, payments, and redress should not be tedious. Furthermore, the primary objective of the e-retailer should be to satisfy customers, as satisfied customers repeat their purchases and increase overall profitability. Recommendation for Researchers: The current study was conducted in the Delhi-NCR region of India, and its findings could serve as a basis for future research. For instance, the scale devised in this study could be utilized to examine the impact of cash-on-delivery as a payment method on purchase intention across the country. Alternatively, a comparative analysis could be conducted to compare cash-on-delivery effects in various countries. Impact on Society: The study’s findings enable stakeholders in the online shopping industry to comprehend the post-adoption behavior of Generation Z users and augment existing literature by establishing a correlation between determinants that impact repurchase intention and e-satisfaction, which serves as a mediator. Future Research: This study examines the factors that impact the propensity of Generation Z shoppers to engage in repeat online purchases. This study focuses on India, where the Generation Y (millennial) customer base is also substantial within the online shopping market. Future research could compare the shopping habits of Generation Z and Generation Y customers, as the latter may place greater importance on privacy and security. Additional studies could broaden the scope of this research and explore the comparative viewpoints of both generations. Also, it would be advantageous to conduct in-depth interviews and longitudinal studies to acquire a more in-depth comprehension of the evolving digitalization of shopping.

Aim/Purpose: This study presents a novel deep learning-based framework designed to enhance spontaneous micro-expression recognition by effectively increasing the amount and variety of data and balancing the class distribution to improve recognition accuracy. Background: Micro-expression recognition using deep learning requires large amounts of data. Micro-expression datasets are relatively small, and their class distribution is not balanced. Methodology: This study developed a framework using a deep learning-based model to recognize spontaneous micro-expressions on a person’s face. The framework also includes several technical stages, including image and data preprocessing. In data preprocessing, data augmentation is carried out to increase the amount and variety of data and class balancing to balance the distribution of sample classes in the dataset. Contribution: This study’s essential contribution lies in enhancing the accuracy of micro-expression recognition and overcoming the limited amount of data and imbalanced class distribution that typically leads to overfitting. Findings: The results indicate that the proposed framework, with its data preprocessing stages and deep learning model, significantly increases the accuracy of micro-expression recognition by overcoming dataset limitations and producing a balanced class distribution. This leads to improved micro-expression recognition accuracy using deep learning techniques. Recommendations for Practitioners: Practitioners can utilize the model produced by the proposed framework, which was developed to recognize spontaneous micro-expressions on a person’s face, by implementing it as an emotional analysis application based on facial micro-expressions. Recommendation for Researchers: Researchers involved in the development of a spontaneous micro-expression recognition framework for analyzing hidden emotions from a person’s face are playing an essential role in advancing this field and continue to search for more innovative deep learning-based solutions that continue to explore techniques to increase the amount and variety of data and find solutions to balancing the number of sample classes in various micro-expression datasets. They can further improvise to develop deep learning model architectures that are more suitable and relevant according to the needs of recognition tasks and the various characteristics of different datasets. Impact on Society: The proposed framework could significantly impact society by providing a reliable model for recognizing spontaneous micro-expressions in real-world applications, ranging from security systems and criminal investigations to healthcare and emotional analysis. Future Research: Developing a spontaneous micro-expression recognition framework based on spatial and temporal flow requires the learning model to classify optimal features. Our future work will focus more on exploring micro-expression features by developing various alternative learning models and increasing the weights of spatial and temporal features.

Aim/Purpose: This research aims to design a website-based group decision support system (DSS) user interface to support an integrated and sustainable waste management plan in Jagatera. The main focus of this research is to design a group DSS to help Jagatera prioritize several waste alternatives to be managed so that Jagatera can make the right decisions to serve the community. Background: The Indonesian government and various stakeholders are trying to solve the waste problem. Jagatera, as a waste recycling company, plays a role as a stakeholder in managing waste. In 2024, Jagatera plans to accept all waste types, which impacts the possibility of increasing waste management costs. If Jagatera does not have a waste management plan, this will impact reducing waste management services in the community. To solve this problem, the group DSS assists Jagatera in prioritizing waste based on aspects of waste management cost. Methodology: Jagatera, an Indonesian waste recycling company, is implementing a group DSS using the soft system methodology (SSM) method. The SSM process involves seven stages, including problem identification, problem explanation using rich pictures, system design, conceptual model design, real-life comparison, changes, and improvement steps. The final result is a prototype user interface design addressing the relationship between actors and the group DSS. The analytical hierarchy process (AHP) method prioritized waste based on management costs. This research obtained primary data from interviews with Jagatera management, a literature review regarding the group DSS, and questionnaires to determine the type of waste and evaluate user interface design. Contribution: This research focuses on determining waste handling priorities based on their management. It contributes the DSS, which uses a decision-making approach based on management groups developed using the SSM and AHP methods focused on waste management decisions. It also contributes to the availability of a user interface design from the DSS group that explains the interactions between actors. The implications of the availability of DSS groups in waste recycling companies can help management understand waste prioritization problems in a structured manner, increase decision-making efficiency, and impact better-quality waste management. Combining qualitative approaches from SSM to comprehend issues from different actor perspectives and AHP to assist quantitative methods in prioritizing decisions can yield theoretical implications when using the SSM and AHP methods together. Findings: This research produces a website-based group DSS user interface design that can facilitate decision-making using AHP techniques. The user interface design from the DSS group was developed using the SSM approach to identify complex problems at waste recycling companies in Indonesia. This study also evaluated the group DSS user interface design, which resulted in a score of 91.67%. This value means that the user interface design has met user expectations, which include functional, appearance, and comfort needs. These results also show that group DSS can enhance waste recycling companies’ decision-making process. The results of the AHP technique using all waste process information show that furniture waste, according to the CEO, is given more priority, and textile waste, according to the Managing Director. Group DSS developed using the AHP method allows user actors to provide decisions based on their perspectives and authority. Recommendations for Practitioners: This research shows that the availability of a group DSS is one of the digital transformation efforts that waste recycling companies can carry out to support the determination of a sustainable waste management plan. Managers benefit from DSS groups by providing a digital decision-making process to determine which types of waste should be prioritized based on management costs. Timely and complete information in the group DSS is helpful in the decision-making process and increases organizational knowledge based on the chosen strategy. Recommendation for Researchers: Developing a group DSS for waste recycling companies can encourage strategic decision-making processes. This research integrates SSM and AHP to support a comprehensive group DSS because SSM encourages a deeper and more detailed understanding of waste recycling companies with complex problems. At the same time, AHP provides a structured approach for recycling companies to make decisions. The group DSS that will be developed can be used to identify other more relevant criteria, such as environmental impact, waste management regulations, and technological capabilities. Apart from more varied criteria, the group DSS can be encouraged to provide various alternatives such as waste paper, metal, or glass. In addition to evaluating the group DSS’s user interface design, waste recycling companies need to consider training or support for users to increase system adoption. Impact on Society: The waste problem requires the role of various stakeholders, one of which is a waste recycling company. The availability of a group DSS design can guide waste recycling companies in providing efficient and effective services so that they can respond more quickly to the waste management needs of the community. The community also gets transparent information regarding their waste management. The impact of good group DSS is reducing the amount of waste in society. Future Research: Future research could identify various other types of waste used as alternatives in the decision-making process to illustrate the complexity of the prioritization process. Future research could also identify other criteria, such as environmental impact, social aspects of community involvement, or policy compliance. Future research could involve decision-makers from other parties, such as the government, who play an essential role in the waste industry.

Aim/Purpose: In this study, we developed a recommendation system model designed to support decision-makers in identifying consumers eligible for pay-later options via consensus-based decision-making. This approach was chosen due to the high and complex risks involved, such as delayed payments, challenges in reaching consumers, and issues of bad credit. Background: The “pay-later” option, which allows consumers to postpone payment for e-commerce purchases, offers convenience and flexibility but also introduces several challenges: (i) by enabling payment deferral, merchants face financial risks, including potential delays or defaults in payment, adversely affecting their cash flow and profitability; and (ii) this payment delay can also heighten the risk of fraud, including identity theft and unauthorized transactions. Methodology: This study initiated a risk analysis utilizing the ROAD process. Considering contemporary economic developments and advancements in neural networks, integrating these networks into risk assessment has become crucial. Consequently, model development involved the amalgamation of three deep learning methods – CNN (Convolutional Neural Networks), RNN (Recurrent Neural Networks), and LSTM (Long Short-Term Memory) – to address various risk alternatives and facilitate multi-stage decision-making recommendations. Contribution: Our primary contribution is threefold. First, our study identified potential consumers by prioritizing those with the smallest associated problem consequence values. Second, we achieved an optimal recall value using a candidate generator. Last, we categorized consumers to assess their eligibility for pay-later rights. Findings: The findings from this study indicate that our multi-stage recommendation model is effective in minimizing the risk associated with consumer debt repayment. This method of consumer selection empowers policymakers to make informed decisions regarding which consumers should be granted pay-later privileges. Recommendations for Practitioners: This recommendation system is proposed to several key parties involved in the development, implementation, and use of pay-later systems. These parties include E-commerce Executive Management for financial analysis and risk evaluation, the Risk Management Team to assess and manage risks related to users utilizing Pay-Later services, and Sales Managers to integrate Pay-Later services into sales strategies. Recommendation for Researchers: Advanced fraud detection mechanisms were implemented to prevent unauthorized transactions effectively. The goal was to cultivate user confidence in the safety of their financial data by ensuring secure payment processing. Impact on Society: Ensuring consumers understand the terms and conditions of pay-later arrangements, including interest rates, repayment schedules, and potential fees, is crucial. Providing clear and transparent information, along with educating consumers about their financial responsibilities, helps prevent misunderstandings and disputes. Future Research: Our future development plans involve the ongoing assessment of the system’s performance to enhance prediction accuracy. This includes updating models and criteria based on feedback and changes in economic or market conditions. Upholding compliance with security and data privacy regulations necessitates the implementation of protective measures to safeguard consumer information. The implementation of such a system requires careful consideration to ensure fairness and adherence to legal standards. Additionally, it is important to acknowledge that algorithms and models may evolve over time through the incorporation of additional data and continuous evaluations.

Aim/Purpose: This study focuses on two targeting strategies of out-store Location-Based Mobile Advertising (LBMA): the geo-fencing strategy (i.e., targeting customers who are near the focal store) and the geo-conquesting strategy (i.e., targeting those who are near competitors’ stores to visit the focal store). To the authors’ knowledge, no previous studies have compared the perceived intrusiveness of advertisements (ads) in geo-fencing and geo-conquesting settings, despite the accumulating literature on out-store LBMA. Hence, the aim of this study is to determine which targeting strategy is more effective in terms of reducing the perception of ads’ intrusiveness and increasing positive customers’ attitudes and purchase intention. Background: The intrusive nature of LBMA is perceived negatively by some customers, impacting their attitudes toward the ad, purchase intention, and even their perception of the brand. Therefore, identifying the targeting strategy under which ads are perceived as less intrusive is essential. Additionally, brick-and-mortar clothing stores in Jordan are facing challenges due to the rise of online shopping and increased competition from nearby stores. Thus, examining geo-fencing and geo-conquesting might tackle these challenges and encourage local clothing retailers to adopt these strategies. Methodology: A quantitative method was used in this study. A between-subjects experimental design was used to collect the data using a scenario-based survey distributed to Jordanians aged 18 to 45. A total of 531 responses were collected. After excluding those who do not belong to the targeted age group and those who did not pass the manipulation check, 406 responses were analyzed using the Statistical Package for the Social Sciences (SPSS) software version 28 and the Analysis of Moment Structures (AMOS) software version 26 to conduct Structural Equation Modeling (SEM). Contribution: This work offers valuable contributions by investigating the impact of the perceived intrusiveness of ads on purchase intention in the contexts of geo-fencing and geo-conquesting, which has not been studied before. Additionally, it fills a gap by examining this phenomenon in Jordan, a developing country in which attitudes toward LBMA have not been previously explored. Findings: The results revealed that location-based mobile ads sent under a geo-fencing strategy are perceived as less intrusive than those sent under a geo-conquesting strategy. In addition, customers’ attitudes fully mediate the relationship between intrusiveness and purchase intention only under the geo-fencing strategy. Ultimately, neither of the strategies is more effective in terms of increasing positive customer attitudes and purchase intentions in the context of clothing retail stores in Jordan. Recommendations for Practitioners: Clothing retailers in Jordan should consider adopting geo-fencing and geo-conquesting strategies to boost purchase intentions and tackle industry challenges. Additionally, to increase purchase intentions with geo-fencing, practitioners should focus on fostering positive customer attitudes toward ads, as simply perceiving them as less intrusive is not sufficient to drive purchase intention without the mediating effect of positive attitudes. Recommendation for Researchers: This research is crucial for academics and researchers as geolocation technology and LBMA are expected to advance significantly in the future. Researchers can investigate this topic through a randomized field experiment, followed by a research questionnaire to collect data from a real-world setting. Impact on Society: Utilizing LBMA is essential for local clothing retail stores that are trying to effectively reach and connect with their customers because searching the Internet for local goods and services is done primarily on mobile devices. Indeed, this study revealed that customers in both settings (i.e., geo-fencing and geo-conquesting) reported a high intention to visit the promoting store and to purchase from the advertised product category. Future Research: Future research can apply this topic to different industries and cultural contexts, as the results may vary across industries and regions. Moreover, future research could build on this study by investigating additional constructs, such as product category involvement, customization, and content type of the message (e.g., informative, entertaining).

Aim/Purpose: This research investigated the determinant factors influencing the adoption intentions of Chatsicum, a Knowledge-Based Chatbot (KBC) aimed at enhancing the species literacy of biodiversity students. Background: This research was conducted to bridge the gap between technology, education, and biodiversity conservation. Innovative solutions are needed to empower individuals with knowledge, particularly species knowledge, in preserving the natural world. Methodology: The study employed a quantitative approach using the Partial Least Square Structural Equation Modeling (PLS-SEM) and sampled 145 university students as respondents. The research model combined the Task-Technology Fit (TTF) framework with elements from the Diffusion of Innovation (DOI), including relative advantage, compatibility, complexity, and observability. Also, the model introduced perceived trust as an independent variable. The primary dependent variable under examination was the intention to use the KBC. Contribution: The findings of this research contribute to a deeper understanding of the critical factors affecting the adoption of the KBC in biodiversity education and outreach, as studies in this context are limited. This study provides valuable insights for developers, educators, and policymakers interested in promoting species literacy and leveraging innovative technologies by analyzing the interplay of TTF and DOI constructs alongside perceived trust. Ultimately, this research aims to foster more effective and accessible biodiversity education strategies. Findings: TTF influenced all DOI variables, such as relative advantage, compatibility, observability, and trust positively and complexity negatively. In conclusion, TTF strongly affected usage intention indirectly. However, relative advantage, complexity, and observability insignificantly influenced the intention to use. Meanwhile, compatibility and trust strongly affected the use intention. Recommendations for Practitioners: Developers should prioritize building and maintaining chatbots that are aligned with the tasks, needs, and goals of the target users, as well as establishing trust through the assurance of information accuracy. Educators could develop tailored educational interventions that resonate with the values and preferences of diverse learners and are aligned closely with students’ learning needs, preferences, and curriculum while ensuring seamless integration with the existing educational context. Conservation organizations and policymakers could also utilize the findings of this study to enhance their outreach strategies, as the KBC is intended for students and biodiversity laypeople. Recommendation for Researchers: Researchers should explore the nuances of relationships between TTF and DOI, as well as trust, and consider the potential influence of mediating and moderating variables to advance the field of technology adoption in educational contexts. Researchers could also explore why relative advantage, complexity, and observability did not significantly impact the usage intention and whether specific user segments or contextual factors influence these relationships. Impact on Society: This research has significant societal impacts by improving species literacy, advancing technology in education, and promoting conservation efforts. Species knowledge could raise awareness regarding biodiversity and the importance of conservation, thereby leading to more informed and responsible citizens. Future Research: Future works should address the challenges and opportunities presented by KBCs in the context of species literacy enhancement, for example, interventions or experiments to influence the non-significant factors. Furthermore, longitudinal studies should investigate whether user behavior evolves. Ultimately, examining the correlation between species literacy, specifically when augmented by chatbots, and tangible conservation practices is an imperative domain in the future. It may entail evaluating the extent to which enhanced knowledge leads to concrete measures promoting biodiversity preservation.

Aim/Purpose: This study aims to evaluate the success of deep learning in building user profiles for personalized information access. Background: To better express document content and information during the matching phase of the information retrieval (IR) process, deep learning architectures could potentially offer a feasible and optimal alternative to user profile building for personalized information access. Methodology: This study uses deep learning-based models to deduce the domain of the document deemed implicitly relevant by a user that corresponds to their center of interest, and then used predicted domain by the best given architecture with user’s characteristics to predict other centers of interest. Contribution: This study contributes to the literature by considering the difference in vocabulary used to express document content and information needs. Users are integrated into all research phases in order to provide them with relevant information adapted to their context and their preferences meeting their precise needs. To better express document content and information during this phase, deep learning models are employed to learn complex representations of documents and queries. These models can capture hierarchical, sequential, or attention-based patterns in textual data. Findings: The results show that deep learning models were highly effective for building user profiles for personalized information access since they leveraged the power of neural networks in analyzing and understanding complex patterns in user behavior, preferences, and user interactions. Recommendations for Practitioners: Building effective user profiles for personalized information access is an ongoing process that requires a combination of technology, user engagement, and a commitment to privacy and security. Recommendation for Researchers: Researchers involved in building user profiles for personalized information access play a crucial role in advancing the field and developing more innovative deep-based networks solutions by exploring novel data sources, such as biometric data, sentiment analysis, or physiological signals, to enhance user profiles. They can investigate the integration of multimodal data for a more comprehensive understanding of user preferences. Impact on Society: The proposed models can provide companies with an alternative and sophisticated recommendation system to foster progress in building user profiles by analyzing complex user behavior, preferences, and interactions, leading to more effective and dynamic content suggestions. Future Research: The development of user profile evolution models and their integration into a personalized information search system may be confronted with other problems such as the interpretability and transparency of the learning-based models. Developing interpretable machine learning techniques and visualization tools to explain how user profiles are constructed and used for personalized information access seems necessary to us as a future extension of our work.

Aim/Purpose: This research aims to evaluate models from meta-learning techniques, such as Riemannian Model Agnostic Meta-Learning (RMAML), Model-Agnostic Meta-Learning (MAML), and Reptile meta-learning, to obtain high-quality metadata. The goal is to utilize this metadata to increase accuracy and efficiency in identifying chili varieties in smart agriculture. Background: The identification of chili varieties in smart agriculture is a complex process that requires a multi-faceted approach. One challenge in chili variety identification is the lack of a large and diverse dataset. This can be addressed using meta-learning techniques, which allow the model to leverage knowledge learned from other related tasks or artificially expand the dataset by applying transformations to existing data. Another challenge is the variation in growing conditions, which can affect the appearance of chili varieties. Meta-learning techniques can help address this challenge by allowing the model to adapt to variations in growing conditions with task-specific embeddings and optimizations. With the help of meta-learning techniques, such as data augmentation, data characterization, selection of datasets, and performance estimation, quality metadata for accurate identification of chili varieties can be achieved even in the presence of limited data and variations in growing conditions. Furthermore, the use of meta-learning techniques in chili variety identification can also assist in addressing challenges related to the computational complexity of the task. Methodology: The research approach employed is quantitative, specifically comparing three models from meta-learning techniques to determine which model is most suitable for our dataset. Data was collected from the variety assembly garden in the form of images of chili leaves using a mobile device. The research successfully gathered 1,974 images of chili leaves, with 697 images of large red chilies, 649 images of curly red chilies, and 628 images of cayenne peppers. These chili leaf images were then processed using augmentation techniques. The results of image data augmentation were categorized based on leaf characteristics (such as oval, lancet, elliptical, serrated leaf edges, and flat leaf edges). Subsequently, training and validation utilized three models from meta-learning techniques. The final stage involved model evaluation using 2-way and 3-way classification, as well as 5-shot and 10-shot learning scenarios to select the dataset with the best performance. Contribution: Improving classification accuracy, with a focus on ensuring high-quality data, allows for more precise identification and classification of chili varieties. Enhancing model training through an emphasis on data quality ensures that the models receive reliable and representative input, leading to improved generalization and performance in identifying chili varieties. Findings: With small collections of datasets, the authors have used data augmentation and meta-learning techniques to overcome the challenges of limited data and variations in growing conditions. Recommendations for Practitioners: By leveraging the knowledge and adaptability gained from meta-learning, accurate identification of chili varieties can be achieved even with limited data and variations in growing conditions. The use of meta-learning techniques in chili variety identification can greatly improve the accuracy and reliability of the identification process. Recommendation for Researchers: Using meta-learning techniques, such as transfer learning and parameter optimization, researchers can overcome challenges related to limited data and variations in growing conditions in chili variety identification. Impact on Society: The findings from this research can help identify superior chili seeds, thereby motivating farmers to cultivate high-quality chilies and achieve bountiful harvests. Future Research: We intend to verify our approach on a more extensive array of datasets and explore the implementation of more resilient regularization techniques, going beyond image augmentation, within the meta-learning techniques. Furthermore, our goal is to expand our research to encompass the automatic learning of parameters during training and tackle issues associated with noisy labels. Building on the insights gained from our observed outcomes, a future objective is to enhance the refinement of model-agnostic meta-learning techniques that can effectively adapt to intricate task distributions with substantial domain gaps between tasks. To realize this aim, our proposal involves devising model-agnostic meta-learning techniques specifically designed for multi-modal scenarios.

Breast cancer is leading cause of mortality among women compared to other types of cancers. Hence, early breast cancer diagnosis is crucial to the success of treatment. Various pathological and imaging tests are available for the diagnosis of breast cancer. However, it may introduce errors during detection and interpretation, leading to false-negative and false-positive results due to lack of pre-processing of it. To overcome this issue, we proposed a effective image pre-processing technique-based on Otsu's thresholding and single-seeded region growing (SSRG) to remove artefacts and segment the pectoral muscle from breast mammograms. To validate the proposed method, a publicly available MIAS dataset was utilised. The experimental finding showed that proposed technique improved 18% breast cancer detection accuracy compared to existing methods. The proposed methodology works efficiently for artefact removal and pectoral segmentation at different shapes and nonlinear patterns.

In the context of asthma severity prediction, this study delves into the feature importance of various symptoms and demographic attributes. Leveraging a comprehensive dataset encompassing symptom occurrences across varying severity levels, this investigation employs visualisation techniques, such as stacked bar plots, to illustrate the distribution of symptomatology within different severity categories. Additionally, correlation coefficient analysis is applied to quantify the relationships between individual attributes and severity levels. Moreover, the study harnesses the power of random forest and the Gini importance methodology, essential tools in feature importance analytics, to discern the most influential predictors in asthma severity prediction. The experimental results bring to light compelling associations between certain symptoms, notably 'runny-nose' and 'nasal-congestion', and specific severity levels, elucidating their potential significance as pivotal predictive indicators. Conversely, demographic factors, encompassing age groups and gender, exhibit comparatively weaker correlations with symptomatology. These findings underscore the pivotal role of individual symptoms in characterising asthma severity, reinforcing the potential for feature importance analysis to enhance predictive models in the realm of asthma management and bioinformatics.

The most common kind of blood cancer in people of all ages is leukaemia. The fractional mayfly optimisation (FMO) based DenseNet is proposed for the identification and classification of leukaemia in federated learning (FL). Initially, the input image is pre-processed by adaptive median filter (AMF). Then, cell segmentation is done using the Scribble2label. After that, image augmentation is accomplished. Finally, leukaemia classification is accomplished utilising DenseNet, which is trained using the FMO. Here, the FMO is devised by merging the mayfly algorithm (MA) and the fractional concept (FC). Following local training, the server performs local updating and aggregation using a weighted average by RV coefficient. The results showed that FMO-DenseNet attained maximum accuracy, true negative rate (TNR) and true positive rate (TPR) of 94.3%, 96.5% and 95.3%. Moreover, FMO-DenseNet gained minimum mean squared error (MSE) and root mean squared error (RMSE) of 5.7%, 9.2% and 30.4%.

Alzheimer's disease (AD), a leading cause of dementia and mortality, presents a growing concern due to its irreversible progression and the rising costs of care. Early detection is crucial for managing AD, which begins with memory deterioration caused by the damage to neurons involved in cognitive functions. Although incurable, treatments can manage its symptoms. This study introduces a hybrid AlexNet+ResNet-50 model for AD diagnosis, utilising a pre-trained convolutional neural network (CNN) through transfer learning to analyse MRI scans. This method classifies MRI images into Alzheimer's disease (AD), moderate cognitive impairment (MCI), and normal control (NC), enhancing model efficiency without starting from scratch. Incorporating transfer learning allows for refining the CNN to categorise these conditions accurately. Our previous work also explored atlas-based segmentation combined with a U-Net model for segmentation, further supporting our findings. The hybrid model demonstrates superior performance, achieving 94.21% accuracy in identifying AD cases, indicating its potential as a highly effective tool for early AD diagnosis and contributing to efforts in managing the disease's impact.

The novel coronavirus pandemic ravaged the world in 2020, making the world fall into an unprecedented period of stagnation. This research used the Sol-Idea internet public opinion analysis platform to collect, and analyses online public opinion data associated with novel coronavirus. This research finds the following situations: 1) COVID-19 online opinion leaders are more likely to post in major discussion boards. However, opinion leaders of replies but use PTT forum as the main discussion channel; 2) According to the analysis of the content and behaviour of the account 'ebola01', it is found that the content of the posts are mostly news praising the ruling party government or mocking the opposing parties, with the sources mostly coming from media considered to be more pro-ruling party. Therefore, it can be inferred that 'ebola01' may be part of cyber army with a particular political spectrum.

With the continuous growth and importance of data, the need for strong data protection becomes crucial. Encryption plays a vital role in preserving the confidentiality of data, and attribute-based encryption (ABE) offers a meticulous access control system based on attributes. This study investigates the integration of Fernet encryption with initialisation vector (IV) and ABE, resulting in a hybrid encryption approach that enhances both security and flexibility. By combining the advantages of Fernet encryption and IV-based encryption, the hybrid encryption scheme establishes an effective and robust mechanism for safeguarding data. Fernet encryption, renowned for its simplicity and efficiency, provides authenticated encryption, guaranteeing both the confidentiality and integrity of the data. The incorporation of an initialisation vector (IV) introduces an element of randomness into the encryption process, thereby strengthening the overall security measures. This research paper discusses the advantages and drawbacks of the hybrid encryption of Fernet and IV with ABE.

Prediction of route based on historical trip observation of users is widely employed in location-based services. This work concentrates on building a route prediction system using Lempel-Ziv technique applied to a historical corpus of user travel data. Huge continuous logs of historical GPS traces representing the user's location in past are decomposed into smaller logical units known as trips. User trips are converted into sequences of road network edges using a process known as map matching. Lempel-Ziv is applied on road network edges to build the prediction model that captures the user's travel pattern in the past. A two-phased model is proposed using a map reduce framework without losing accuracy and efficiency. Model is then used to predict the user's end-to-end route given a partial route travelled by the user at any point in time. The objective of the proposed work is to build a Route Prediction system in which model building and prediction both are horizontally scalable.

This study aims to identify and understand the perspectives of automotive aftersales stakeholders regarding current challenges posed by decarbonisation strategies. It examines potential responses that the automotive aftersales business could undertake to address these challenges. Semi-structured interviews were undertaken with automotive industry experts from Europe and Latin America. This paper focuses primarily on impacts of decarbonisation upon automotive aftersales and the potential role of data in that business. Results show that investment in technology will be a condition for businesses that want to remain active in the industry. Furthermore, experts agree that incumbent manufacturers are not filling the technology gap that the energy transition is creating in the automotive sector, a consequence of which will be the entrance of new players from other sectors. The current aftersales businesses will potentially lose bargaining control. Moreover, policy makers are seen as unreliable leaders of the transition agenda.