Aim/Purpose: The study attempts to analyse the influences of knowledge management capacity on company performance and supply chain practices. It also examines whether supply chain practices significantly and positively impact company performance. Background: Knowledge management capacity is an essential tactical resource that enables the integration and coordination among supply chain stakeholders, but research examining the link between knowledge management capacity and supply chain practices and their impacts on company performance remains scarce. Methodology: The study uses correlation analysis and factor analysis to confirm the theoretical framework’s validity and structural equation modelling to test hypotheses. The data are obtained from 115 halal food firms in China (with a response rate of 82.7%). Contribution: This study’s findings contribute to the Social Capital Theory by presenting the impacts of different supply chain practices on company performance. The findings also suggest the impact of intangible resources on enhancing company performance, contributing to the Resource-based View Theory. These results are a crucial contribution to both academicians and corporate managers working in the Halal food industry. Managers can apply these findings to discover and adopt knowledge management capacity with practical anticipation that these concepts will align with their company strategies. Also, the research motivates managers to concentrate their knowledge management on enhancing companies’ supply chain practices to achieve improved company performance. Findings: This study is an initial effort that provides empirical evidence regarding the relationships among supply chain, knowledge management, and company performance from the perspective of China’s halal food industry. The results prove that knowledge management capacity is the supply chains’ primary success determinant and influencer. Besides, knowledge management capacity positively influences company performance, and supply chain practices directly influence company performance. Recommendations for Practitioners: Managers can apply these study findings to determine and increase knowledge management capacity with practical anticipation that these concepts will align with their company strategies. Also, the research motivates managers to concentrate their knowledge management on enhancing companies’ supply chain practices to achieve improved company performance. Recommendation for Researchers: The study presents a new theoretical framework and empirical evidence for surveying halal food businesses in China. Impact on Society: These results are a significant contribution to the research field and industry focusing on halal foods. Future Research: First, this research focuses only on halal food businesses in China; thus, it is essential to re-examine the hypothesized relations between the constructs in other Chinese business segments and regions. Next, the effect of variables and practices on the theorized framework should be taken into account and examined in other industries and nations.

Aim/Purpose: This research investigates the influence of soft skills on graduates’ employability in the technology industry, using the technology industry sector in Malaysia as a case. Background: Organizations are looking for appropriate mechanisms to hire qualified employees with strong soft skills and hard skills. This requires that job candidates possess a set of qualifications and skills which impact their employability. Methodology: Fuzzy Delphi analysis was conducted as preliminary study to identify the critical soft skills required by technology industry sector. The preliminary study produced ten critical soft skills to form a conceptual model of their influence on employability. Then, an online questionnaire survey was distributed in two industry companies in Malaysia to collect research data, and regression analysis was conducted to validate the conceptual model. Contribution: This research focuses on the influence of soft skills on graduate employability in the technology industry sector, since the selection of the best candidate in the industry will improve employee performance and lead to business success. Findings: The results of regression analysis confirmed that Communication skills, Attitude, Integrity, Learnability, Motivation, and Teamwork are significantly correlated with employability, which means that these soft skills are the critical factors for employability in Malaysian technology companies. Recommendations for Practitioners: The model proposed in this article can be used by employers to give better assessment of candidates’ compatibility with the jobs available. Impact on Society: This research highlights the critical soft skills required by technology industry sector, which will reduce the unemployment percentages among graduates. Future Research: More studies are required to examine the soft skills found in the literature and to define the most important skills from a general perspective of the industry. Future research should assess the moderating role of other variables, such as skills gap, employee performance, and employee knowledge. Furthermore, it is recommended to conduct similar studies of soft skills for employability in other countries.

Aim/Purpose: This paper aimed to examine the impact of learning orientation on organizational performance of small and medium enterprises (SMEs) via the mediating role of total quality management (TQM) practices and the moderating role of innovation culture. Background: SMEs’ organizational performance in developing countries, particularly in Kuwait, remains below expectation due to increasing competition and inadequate managerial practices that negatively impact their performance. Although several studies had revealed a significant effect of learning orientation on SMEs’ performance, the direct impact of learning orientation on their performance is still unclear. Thus, the link between learning orientation and organizational performance remains inconclusive and requires further examination. Methodology: This study adopted a quantitative approach based on a cross-sectional survey and descriptive design to gather the data in a specific period. The data were collected by distributing a survey questionnaire to the owners and Chief Executive Officers (CEOs) of Kuwaiti SMEs using online and on-hand instruments with 384 useable data obtained. Furthermore, the partial least square-structural equation modeling (PLS-SEM) analysis was performed to test the hypotheses. Contribution: This study bridged the significant gap in the role of learning orientation on SMEs’ performance in developing countries, specifically Kuwait. In this sense, a conceptual model was introduced, comprising a learning orientation, TQM practices, innovation culture, and organizational performance. In addition, this study confirmed the significant influence of TQM practices and innovation culture as intermediate variables in strengthening the relationship between learning orientation and organizational performance, which has not yet been verified in Kuwait. Findings: The results in this study revealed that learning orientation had a significant impact on organizational performance of SMEs in Kuwait. It could be observed that TQM practices play an important role in mediating the relationship between learning orientation and performance of SMEs, as well as that innovation culture plays an important moderating role in the same relation. Recommendations for Practitioners: This study provided a framework for the decision-makers of SMEs on the significant impact of the antecedents that enhanced the level of organizational performance. Hence, owners/CEOs of SMEs should improve their awareness and knowledge of the importance of learning orientation, TQM practices, and innovation culture since it could significantly influence their performance to achieve success and sustainability when adopted and managed systematically. The CEOs should also consider building an innovation culture in the internal environment, which enables them to transform new knowledge and ideas into innovative methods and practices. Recommendation for Researchers: The results in this study highlighted the mediating effect of TQM practices on the relationship between learning orientation (the independent variable) and organizational performance (the dependent variable) of SMEs and the moderating effect of innovation culture in the same nexus. These relationships were not extensively addressed in SMEs and thus required further validation. Impact on Society: This study also influenced the management strategies and practices adopted by entrepreneurs and policymakers working in SMEs in developing countries, which is reflected in their development and the national economy. Future Research: Future studies should apply the conceptual framework of this study and assess it further in other sectors, including large firms in developing and developed countries, to generalize the results. Additionally, other mechanisms should be introduced as significant antecedents of SMEs’ performance, such as market orientation, technological orientation, and entrepreneurial orientation, which could function with learning orientation to influence organizational performance effectively.

Aim/Purpose: The first goal is to develop a decision support system for pricing and production amounts for a firm facing high levels of product returns. The second goal is to improve the management of the product returns process. Background: This study was conducted at a food importer and manufacturer in Israel facing a very high rate of product returns, much of which is eventually discarded. The firm’s products are commonly considered to be a low-cost generic alternative and are therefore popular among low-income families. Methodology: A decision support module was added to the plant’s business information system. The module is based on a supply chain pricing model and uses the sales data to infer future demand’s distribution. Ergonomic models were used to improve the design of the returns warehouse and the handling of the returns. Contribution: The decision support system allows to improve the plant’s pricing and quantity planning. Consequently, it reduced the size of product returns. The new design of the returns process is expected to improve worker’s productivity, reduces losses and results in safer outcomes. This study also demonstrates a successful integration and of a theoretical economical model into an information system. Findings: The results show the promise of incorporating pricing supply chain models into informing systems to achieve a practical business task. We were able to construct actual demand distributions from the data and offer actual pricing recommendations that reduce the number of returns while increasing potential profits. We were able to identify key deficiencies in the returns operations and added a module to the decisions support system that improves the returns management and links it with the sales and pricing modules. Finally, we produced a better warehouse design that supports efficient and ergonomic product returns handling. Recommendations for Practitioners: This work can be replicated for different suppliers, manufacturers and retailers that suffer from product returns. They will benefit from the reduction in returns, as well as the decrease in the losses associated with these returns. Recommendation for Researchers: It is worthwhile to research whether decision support systems can be applied to other aspects of the organizations’ operations. Impact on Society: Product returns is a lose-lose situation for producers, retailers and customers. Moreover, mismanagement of these returns is harmful for the environment and may result in the case of foods, in health hazards. Reducing returns and improving the handling improves sustainability and is beneficial for society. Future Research: The decision support system’s underlying pricing model assumes a specific business setting. This can be extended using other pricing models and applying them in a similar fashion to the current application.

Aim/Purpose: 5G and IoT are two path-breaking technologies, and they are like wall and climbers, where IoT as a climber is growing tremendously, taking the support of 5G as a wall. The main challenge that emerges here is to secure the ecosystem created by the collaboration of 5G and IoT, which consists of a network, users, endpoints, devices, and data. Other than underlying and hereditary security issues, they bring many Zero-day vulnerabilities, which always pose a risk. This paper proposes a security solution using network slicing, where each slice serves customers with different problems. Background: 5G and IoT are a combination of technology that will enhance the user experience and add many security issues to existing ones like DDoS, DoS. This paper aims to solve some of these problems by using network slicing and implementing an Intrusion Detection System to identify and isolate the compromised resources. Methodology: This paper proposes a 5G-IoT architecture using network slicing. Research here is an advancement to our previous implementation, a Python-based software divided into five different modules. This paper’s amplification includes induction of security using pattern matching intrusion detection methods and conducting tests in five different scenarios, with 1000 up to 5000 devices in different security modes. This enhancement in security helps differentiate and isolate attacks on IoT endpoints, base stations, and slices. Contribution: Network slicing is a known security technique; we have used it as a platform and developed a solution to host IoT devices with peculiar requirements and enhance their security by identifying intruders. This paper gives a different solution for implementing security while using slicing technology. Findings: The study entails and simulates how the IoT ecosystem can be variedly deployed on 5G networks using network slicing for different types of IoT devices and users. Simulation done in this research proves that the suggested architecture can be successfully implemented on IoT users with peculiar requirements in a network slicing environment. Recommendations for Practitioners: Practitioners can implement this solution in any live or production IoT environment to enhance security. This solution helps them get a cost-effective method for deploying IoT devices on a 5G network, which would otherwise have been an expensive technology to implement. Recommendation for Researchers: Researchers can enhance the simulations by amplifying the different types of IoT devices on varied hardware. They can even perform the simulation on a real network to unearth the actual impact. Impact on Society: This research provides an affordable and modest solution for securing the IoT ecosystem on a 5G network using network slicing technology, which will eventually benefit society as an end-user. This research can be of great assistance to all those working towards implementing security in IoT ecosystems. Future Research: All the configuration and slicing resources allocation done in this research was performed manually; it can be automated to improve accuracy and results. Our future direction will include machine learning techniques to make this application and intrusion detection more intelligent and advanced. This simulation can be combined and performed with smart network devices to obtain more varied results. A proof-of-concept system can be implemented on a real 5G network to amplify the concept further.

Aim/Purpose: This study examines the impact of transitioning from in-person classrooms to remote online business education and provides analysis of key factors impacting course and instructor ratings as well as strategies for higher education institutions to provide engaging instruction. Background: “Zoom”ing into teaching and moving out of traditional classrooms during the COVID-19 pandemic has been a path full of twists and has impacted student perceptions of courses as well as instructors. One challenge has been to make the quality of synchronous online instruction perceived by students as positive as classroom-delivered ones. Methodology: We analyze primary data collected in the course evaluation process from Business & Accounting students over six semesters between Fall 2019 to Spring 2022, covering pre-pandemic instruction in the classroom and the conversion to virtual instruction via Zoom. A total of 1782 observations for 38 courses were examined using mean comparison, regression and correlation analyses, and pairwise comparisons. Contribution: We provide insights from the evaluation of those instructors who were able to make their Zoom-delivered courses perceived by students as equivalent or better than room-delivered ones. Specifically, clear presentation, stimulating delivery, providing feedback and encouraging discussion were positively correlated with successful online classes. Findings: We find that there is a clear downward shift in course and instructor ratings as the change to synchronous online delivery was made. However, in the Spring of 2022, even though instructors and students were still not completely back in the classroom, both instructor and course ratings moved back closer to the pre-pandemic levels. The parameters associated with instructor ratings, such as providing feedback, clear presentations, stimulating sessions, and encouraging discussion, showed similar downward fluctuations. Also, aspects related to course content were affected by the transition to online modality, including training on critical thinking quantitative analysis, research and writing abilities, and overall usefulness of the content. Moore’s model of Transactional Distance helps explain these changes. Recommendations for Practitioners: We recommend that practitioners allow sufficient time for students and faculty to learn through online instruction delivery and supply training for both populations in adapting to learning in this delivery mode. Recommendation for Researchers: The disruption in higher education caused by COVID-19 has provided a wealth of information on the pluses and minuses of online delivery. Careful inspection of trends can help provide guidance to higher education leaders. Impact on Society: One of the many changes the COVID-19 pandemic brought was the opportunity to try alternate ways of connecting and learning. This study shows how this experience can be used to guide the future of higher education. Future Research: Further research is needed to explore the in-depth reactions of students and faculty to the switch from classroom to online delivery, to explore whether these findings can be more broadly applied to other subjects and other types of universities.

Aim/Purpose: The aim of this study is to identify Critical Success Factors (CSF) of Business Intelligence (BI) and provide a framework to classify CSF into layers or perspectives using an enterprise architecture approach, then rank CSF within each perspective and evaluate the importance of each perspective at different BI maturity levels as well. Background: Although the implementation of the BI project has a significant impact on creating analytical and competitive capabilities, the lack of evaluation of CSF holistically is still a challenge. Moreover, the BI maturity level of the organization has not been considered in the BI implementation project. Identifying BI critical success factors and their importance can help the project team to move to a higher maturity level in the organization. Methodology: First, a list of distinct CSF is identified through a literature review. Second, a framework is provided for categorizing these CSF using enterprise architecture. Interviewing is the research method used to evaluate the importance of CSF and framework layers with two questionnaires among experts. The first questionnaire was done by Analytical Hierarchy Process (AHP), a quantitative method of decision-making to calculate the weight of the CSF according to the importance of CSF in each of the framework layers. The second one was conducted to evaluate framework layers at different BI maturity levels using a Likert scale. Contribution: This paper contributes to the implementation of BI projects by identifying a comprehensive list of CSF in the form of a holistic multi-layered framework and ranking the importance of CSF and layers at BI maturity levels. Findings: The most important CSF in BI implementation projects include senior management support, process identification, data quality, analytics quality, hardware quality, security standards, scope management, documentation, project team skills, and customer needs transformation, which received the highest scores in framework layers. In addition, it was observed that as the organization moves to higher levels of maturity, the average importance of strategic business and security perspectives or layers increases. But the average importance of data, applications, infrastructure, and network, the project management layers in the proposed framework is the same regardless of the level of business intelligence maturity. Recommendations for Practitioners: The results of this paper can be used by academicians and practitioners to improve BI project implementation through understanding a comprehensive list of CSF and their importance. This awareness causes us to focus on the most important CSF and have better planning to reach higher levels of maturity according to the maturity level of the organization. Future Research: For future research, the interaction of critical success factors of business intelligence and framework layers can be examined with different methods.

Aim/Purpose: The main goal of this systematic literature review was to look for studies that provide information relevant to business intelligence’s (BI) framework development and implementation in the tourism sector. This paper tries to classify the tourism sectors where BI is implemented, group various BI functionalities, and identify common problems encountered by previous research. Background: There has been an increased need for BI implementation to support decision-making in the tourism sector. Tourism stakeholders such as management of destination, accommodation, transportation, and public administration need a guideline to understand functional requirements before implementation. This paper addresses the problem by comprehensively reviewing the functionalities and issues that need to be considered based on previous business intelligence framework development and implementation in tourism sectors. Methodology: We have conducted a systematic literature review using the Preferred Reporting Items for Systematic Reviews and Guidelines for Meta-Analysis (PRISMA) method. The search is conducted using online academic database platforms, resulting in 543 initial articles published from 2002 to 2022. Contribution: The paper could be of interest to relevant stakeholders in the tourism industry because it provides an overview of the capabilities and limitations of business intelligence for tourism. To our knowledge, this is the first study to identify and classify the BI functionalities needed for tourism sectors and implementation issues related to organizations, people, and technologies that need to be considered. Findings: BI functionalities identified in this study include basic functions such as data analysis, reports, dashboards, data visualization, performance metrics, and key performance indicator, and advanced functions such as predictive analytics, trend indicators, strategic planning tools, profitability analysis, benchmarking, budgeting, and forecasting. When implementing BI, the issues that need to be considered include organizational, people and process, and technological issues. Recommendations for Practitioners: As data is a major issue in BI implementation, tourism stakeholders, especially in developing countries, may need to build a tourism data center or centralized coordination regulated by the government. They can implement basic functions first before implementing more advanced features later. Recommendation for Researchers: We recommend further studying the BI implementation barriers by employing a perspective of an adoption framework such as the technology, organization, and environment (TOE) framework. Impact on Society: This research has a potential impact on improving the tourism industry’s performance by providing insight to stakeholders about what is needed to help them make more accurate decisions using business intelligence. Future Research: Future research may involve collaboration between practitioners and academics in developing various BI architectures specific to each tourism industry, such as destination management, hospitality, or transportation.

Aim/Purpose: The aim of this study was to identify the critical predictors affecting project desertion in Blockchain projects. Background: Blockchain is one of the innovations that disrupt a broad range of industries and has attracted the interest of software developers. However, despite being an open-source software (OSS) project, the maintenance of the project ultimately relies on small core developers, and it is still uncertain whether the technology will continue to attract a sufficient number of developers. Methodology: The study utilized a systematic literature review (SLR) and an expert review method. The SLR identified 21 primary studies related to project desertion published in Scopus databases from the year 2010 to 2020. Then, Blockchain experts were asked to rank the importance of the identified predictors of project desertion in Blockchain. Contribution: A theoretical framework was constructed based on Social Cognitive Theory (SCT) constructs; personal, behavior, and environmental predictors and related theories. Findings: The findings indicate that the 12 predictors affecting Blockchain project desertion identified through SLR were important and significant. Recommendations for Practitioners: The framework proposed in this paper can be used by the Blockchain development community as a basis to identify developers who might have the tendency to abandon a Blockchain project. Recommendation for Researchers: The results show that some predictors, such as code testing tasks, contributed code decoupling, system integration and expert heterogeneity that are not covered in the existing developer turnover models can be integrated into future research efforts. Impact on Society: This study highlights how an individual’s design choices could determine the success or failure of IS projects. It could direct Blockchain crypto-currency investors and cyber-security managers to pay attention to the developer’s behavior while ensuring secure investments, especially for crypto-currencies projects. Future Research: Future research may employ additional methods, such as a meta-analysis, to provide a comprehensive picture of the main predictors that can predict project desertion in Blockchain.

Aim/Purpose: This study examined the relationship between critical success factors (CSFs), perceived benefits, and usage intention of Mobile Knowledge Management Systems (MKMS) via an integrated Technology Acceptance Model (TAM) and Information Systems Success Model (ISSM). Background: This study investigates the CSFs (i.e., Strategic Leadership, Employee Training, System Quality, and Information Quality) that impact the usage intention of KMS in mobile contexts which have been neglected. Since users normally consider the usefulness belief in a system before usage, this study examines the role of perceived benefits as a mediator between the CSFs and usage intention. Methodology: A survey-based research approach in the Malaysian semiconductor industry was employed via an integrated model of TAM and ISSM. At a response rate of 59.52%, the findings of this study were based on 375 usable responses. The data collected was analyzed using the Partial Least Squares with SmartPLS 3.0. Contribution: This study contributes to the body of knowledge in the areas of mobile technology acceptance and knowledge management. Specifically, it helps to validate the integrated model of TAM and ISSM with the CSFs from knowledge management and information system. In addition, it provides the would-be adopters of MKMS with valuable guidelines and insights to consider before embarking on the adoption stage. Findings: The findings suggest that Employee Training and Information Quality have a positive significant relationship with Perceived MKMS Benefits. On the contrary, Strategic Leadership, System Quality, and Perceived User-friendliness showed an insignificant relationship with Perceived MKMS Benefits. Additionally, Employee Training and Information Quality have an indirect relationship with MKMS Usage Intention which is mediated by Perceived MKMS Benefits. Recommendations for Practitioners: The findings are valuable for managers, engineers, KM practitioners, KM consultants, MKMS developers, and mobile device producers to enhance MKMS usage intention. Recommendation for Researchers: Researchers would be able to conduct more inter-disciplinary studies to better understand the relevant issues concerning both fields – knowledge management and mobile computing disciplines. Additionally, the mediation effect of TAM via Perceived Usefulness (i.e., perceived MKMS benefits) on usage intention of MKMS should be further investigated with other CSFs. Future Research: Future studies could perhaps include other critical factors from both KM and IS as part of the external variables. Furthermore, Perceived Ease of Use (i.e., Perceived User-friendly) should be tested as a mediator in the future, together with Perceived Usefulness (i.e., perceived MKMS Benefits) to compare which would be a more powerful predictor of usage intention. Moreover, it may prove interesting to find out how the research framework would fit into other industries to verify the findings of this study for better accuracy and generalizability.

Aim/Purpose: Currently, the world faces unprecedented challenges due to COVID-19, particularly concerning individuals’ health and livelihood and organizations and industrial performance. Indeed, the pandemic has caused rapid intensifying socio-economic effects. For instance, organizations are shifting from traditional working patterns toward telecommuting. By adopting remote working, organizations might mitigate the impact of COVID-19 on their workforce, explicitly concerning their safety, wellbeing, mobility, work-life balance, and self-efficiency. From this perceptive, this study examines the factors that influence employees’ behavioral intention to adopt telecommuting in the banking industry. Background: The study’s relevance stems from the fact that telecommuting and its benefits have been assumed rather than demonstrated in the banking sector. However, the pandemic has driven the implementation of remote working, thereby revealing possible advantages of working from home in the banking industry. The study investigated the effect of COVID-19 in driving organizations to shift from traditional working patterns toward telecommuting. Thereby, the study investigates the banking sector employees’ behavioral intention to adopt telecommuting. Methodology: The study employed a survey-based questionnaire, which entails gathering data from employees of twelve banks in Jordan, as the banking sector in Jordan was the first to transform from traditional working to telecommuting. The sample for this research was 675 respondents; convenience sampling was employed as a sampling technique. Subsequently, the data were analyzed with the partial least square structural equation modeling (PLS-SEM) to statistically test the research model. Contribution: Firstly, this study provides a deep examination and understanding of facilitators of telecommuting in a single comprehensive model. Secondly, the study pro-vides a deeper insight into the factors affecting behavioral intention towards telecommuting from the employees’ perspective in the banking sector. Finally, this study is the first to examine telecommuting in the emerging market of Jordan. Thereby, this study provides critical recommendations for managers to facilitate the implementation of telecommuting. Findings: Using the Technology Acceptance Model (TAM), this study highlights significant relationships between telecommuting systems, quality, organizational support, and the perceived usefulness and ease of use in telecommuting. Employees who perceive telecommuting systems to be easy and receive supervision and training for using these systems are likely to adopt this work scheme. The results present critical theoretical and managerial implications regarding employees’ behavioral intentions toward telecommuting. Recommendations for Practitioners: This study suggests the importance of work-life balance for employees when telecommuting. Working from home while managing household duties can create complications for employees, particularly parents. Therefore, flexibility in terms of working hours is needed to increase employees’ acceptance of telecommuting as they will have more control over their life. These increase employees’ perceived self-efficacy with telecommuting, which smooths the transition toward remote working in the future. In addition, training will allow employees to solve technical issues that can arise from using online systems. Recommendation for Researchers: This study focused on the context of the banking sector. The sensitivity of data and transactions in this sector may influence employers’ and employees’ willingness to work remotely. In addition, the job descriptions of employees in banks moderate specific factors outlined in this model, including work-life balance. For instance, executive managers may have a higher overload in banks in contrast to front-line employees. Thus, future studies should explore different contexts, including manufacturing and consultation, to understand the industry’s effect on remote working. Similarly, future research should concentrate on the influence of job descriptions on employees’ intentions toward telecommuting. Impact on Society: The COVID-19 pandemic created a sudden shift towards telecommuting, which made employees struggle to adopt new work schemes. Therefore, managers had to provide training for their employees to be well prepared and increase their acceptance of telecommuting. Furthermore, telecommuting has a positive effect on work-life balance, it provides employees with the flexibility to organize their daily schedule into more activities. Along the same line, the study highlighted the correlation between work-life balance and telecommuting. Such a relationship provides further evidence for the need to understand employees’ lifestyles in facilitating the adoption of telecommuting. Moreover, the study extends the stream of literature by outlining critical factors affecting employees’ acceptance of telecommuting. Future Research: Future studies should explore different contexts, including manufacturing and consultation, to understand the industry’s effect on remote working. Similarly, future research should concentrate on the influence of job descriptions on employees’ intentions toward telecommuting. Furthermore, the research team conducted the study by surveying 12 banks. Future research recommends surveying the whole banking industry to add more validation to the model.

Aim/Purpose: This study examines the impact of decision-making, crisis management, and decision-making on sustainability through the mediation of open innovation in the energy sector. Background: Public companies study high-performance practices, requiring overcoming basic obstacles such as financial crises that prevent the adoption and development of sustainability programs. Methodology: Due to the COVID-19 pandemic, which has led to the closure of businesses in Iraq, a survey was distributed. To facilitate responses, free consultations were offered to help complete the questionnaire quickly. Of the 435 questionnaires answered, 397 were used for further analysis. Contribution: The impact of crises that impede the energy sector from adopting sustainable environmental regulations is investigated in this study. Its identification of specific constraints to open innovation leads to the effectiveness of adopting environmentally friendly policies and reaching high levels of sustainable performance. Findings: The impacts of risk-taking, crisis management, and decision-making on sustainability have been explored. Results show that open innovation fully mediates the relationship between the factors of risk-taking, crisis management, decision-making, and sustainability. Recommendations for Practitioners: The proposed model can be used by practitioners to develop and improve sustainable innovation practices and achieve superior performance. Recommendation for Researchers: Researchers are recommended to conduct in-depth studies of the phenomenon based on theoretical and empirical foundations, especially in light of the relationship between crisis management, decision-making, and risk-taking and their impact on sustainability based on linear and non-compensatory relationships. Impact on Society: This study provides a reference for organizations with similar cultural backgrounds in adopting sustainable practices to minimize pollution in the Iraqi context. Future Research: A more in-depth study can be performed using a larger sample, which not only includes the energy industry but also other industries.

Aim/Purpose: The aim of the study is to explore factors that affect how healthcare clients in rural areas use infomediaries in maternal mHealth interventions. The study focuses on maternal healthcare clients who do not own mobile phones but use the mHealth intervention. Background: Maternal mHealth interventions in poor-resource settings are bedevilled by inequalities in mobile phone ownership. Clients who do not own mobile phones risk being excluded from benefiting from the interventions. Some maternal mHealth providers facilitate the access of mobile phones for those who do not own them using “infomediaries”. Infomediaries, in this case, refer to individuals who have custody of mobile phones that other potential beneficiaries may use. However, the use of infomediaries to offer access to the “have nots” may be influenced by a number of factors. Methodology: The study uses a case of a maternal mHealth intervention project in Malawi, as well as a qualitative research method and interpretive paradigm. Data was collected using secondary data from the implementing agency, semi-structured interviews, and focus group discussions. Empirical data was collected from maternal healthcare clients who do not own mobile phones and infomediaries. Data were analysed inductively using thematic analysis. Contribution: The study proposed a theoretical framework for studying infomediaries in ICT4D. The study may inform mHealth designers, implementers, and policymakers on how infomediaries could be implemented in a rural setting. Consequently, understanding the factors that affect the use of infomediaries may inform mHealth intervention implementers on how they could overcome the challenges by implementing mHealth interventions that reduce the challenges on the mHealth infomediaries side, and the maternal healthcare clients’ side. Findings: Characteristics of the maternal healthcare client, characteristics of the mHealth infomediary, perceived value of mHealth intervention, and socio-environmental factors affect maternal healthcare clients’ use of mHealth infomediaries. Recommendations for Practitioners: Implementers of interventions ought to manage the use of infomediaries to avoid volunteer fatigue and infomediaries who may not be compatible with the potential users of the intervention. Implementers could leverage traditional systems of identifying and using infomediaries instead of reinventing the wheel. Recommendation for Researchers: This research adopted a single case study to develop the theoretical framework for mHealth infomediary use. We recommend future studies are conducted in order to test and develop this framework further, not only in ICT4D, but also in other areas of application. Impact on Society: People still lack access. The lack of ownership of technology may still exclude them from participating in an information society. The use of infomediaries may help to provide access to technologies to those who do not have them thereby bridging the digital divide gap. Future Research: We propose herein that traditional systems may offer a good starting point for designing a system that would work for communities. We, therefore, recommend that future research may explore these possibilities.

Aim/Purpose: This study aims to examine the roles of key traits of m-university services and their users in promoting two crucial post-adoption outcomes of these services; namely, continuance usage intention and perceived value. Background: M-university (i.e., a university providing services via mobile technologies) has gained a great interest in the higher education sector as a driver of new business models and innovative service offerings. However, its assessment has been greatly overlooked, especially in evaluating the factors that drive the stakeholders’ continuance intention to use it and the determinants of its post-adoption perceived value. Consequently, research efforts undertaking such assessment facets empirically are highly required. Methodology: An integrated research model that enables such assessment was developed and evaluated using a quantitative research methodology. Accordingly, data were collected using a formulated closed-ended survey questionnaire. The target population consisted of the academic staff of a Saudi public university that has witnessed an extensive adoption of m-university services. The obtained data (i.e., 207 fully completed responses) were evaluated using the structural equation modeling approach. Contribution: To the best of our knowledge, this is the first study that gains the chance to provide the research community and m-service providers with new knowledge and understanding about the predictors that drive the continuance usage intention and value of m-university services. Findings: The findings showed that all of the examined traits of m-university services and their users (i.e., reliability, usability, customization, self-efficacy, and involvement) are having positive roles in promoting the continuance intention to use these services, while only two traits (i.e., reliability and involvement) contribute significantly to augmenting the perceived value. Recommendations for Practitioners: The study recommends developing effective design and implementation specifications that strengthen the contributions of the examined traits in the post-adoption stage of m-university services. Recommendation for Researchers: Further studies should be devoted to addressing the notable need to assess the factors influencing the adoption of m-university services, as well as to explore which ones are having significant roles in the attainment of post-adoption outcomes. Impact on Society: The empirical insights provided by the present study are essential for both university stakeholders and mobile service providers in their endeavors to improve the key aspects of the anticipated post-adoption outcomes of the provided services. Future Research: Further empirical investigations are needed to examine the roles of more m-university services and user traits in achieving a broad range of post-adoption outcomes of such services.

Aim/Purpose: The present study examines the effect of perceived organisational and co-worker support on the adjustment of repatriates and its impact on their intention to transfer knowledge in multinational companies (MNCs). It also examines the relationship between perceived organisational support, co-worker support, and knowledge transfer through the mediating role of repatriate adjustment. Background: The ability of acquiring and utilising international knowledge is one of the core competitive advantages of MNCs. This knowledge is transferred by MNCs across their subsidiaries efficiently through repatriates, which will result in superior performance when compared to their local competitors. But in MNCs the expatriation process has been given more emphasis than the repatriation process; therefore, there is limited knowledge about repatriation knowledge transfer. Practically, the knowledge transferred by repatriates is not managed properly by the MNCs. Methodology: The proposed model was supported by Uncertainty Reduction Theory, Organisational Socialisation Theory, Organisational Support Theory, and Socialisation Resource Theory. The data were gathered from 246 repatriates working in Indian MNCs in the manufacturing and information technology sectors who had been on an international assignment for at least one year. The data obtained were analysed using Structural Equation Modeling (SEM) using AMOS 21 software. Contribution: The present study expands prior research on repatriate knowledge transfer by empirically investigating the mediating role of repatriate adjustment between perceived support and repatriate knowledge transfer in MNCs. The present study also highlights that organisational and co-worker support during repatriation is beneficial for repatriate knowledge transfer. It is important that MNCs initiate support practices during repatriation to motivate repatriates to transfer international knowledge. Findings: The results revealed that both perceived organisational and co-worker support had a significant role in predicting repatriate adjustment in MNCs. Furthermore, the results also revealed that perceived organisational and co-worker support increases repatriate knowledge transfer through repatriate adjustment in MNCs. Recommendations for Practitioners: This study indicates the role of management in motivating repatriates to transfer their knowledge to the organisation. The management of MNCs develop HR policies and strategies leading to high perceived organisational support, co-worker support, and repatriate adjustment. They need to pay particular attention to the factors that affect the repatriates’ intention to share knowledge with others in the organisation. Recommendation for Researchers: Researchers can use the validated measurement instrument which could be essential for the advancement of future empirical research on repatriate knowledge transfer. Impact on Society: The present study will assist MNCs in managing their repatriates during the repatriation process by developing an appropriate repatriation support system. This will help the repatriates to better adjust to their repatriation process which will motivate them to transfer the acquired knowledge. Future Research: Future research can adopt a longitudinal style to test the different levels of the adjustment process which will help in better understanding the repatriate adjustment process. Additionally, this model can be tested with the repatriates of other countries and in diverse cultures to confirm its external validity. Furthermore, future research can be done with the repatriates who go on an international assignment through their own initiative (self-initiated expatriates).

Aim/Purpose: The aim of this study was to explore the factors driving individuals’ behavioral intention to use cryptocurrency in Saudi Arabia using the extended TRA model. Background: Despite the great potential of cryptocurrencies and the exponential growth of cryptocurrency use throughout the world, scholarly research on this topic remained scarce. Whereas prior studies are mostly done in developed countries or specific cultural contexts, limiting the generalizability of their results, they mainly used technology adoption models that cannot fully explain the acceptance of new technology involved with financial transactions such as cryptocurrency and provided contradictory evidence. Entire regions have been excluded from the research on this topic, including Saudi Arabia which has a high potential to increase the volume of cryptocurrency use. Methodology: This study extends the theory of reasoned action (TRA) with the factors from technology adoption models that proved relevant for this topic, namely perceived usefulness, perceived enjoyment, perceived innovativeness, and perceived risk with three sub-factors: security, financial, and privacy risk. Data are collected using a quantitative research methodology from 181 respondents residing in Saudi Arabia and then analyzed by several methods, including exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). Contribution: This study contributes to the scientific knowledge by extending the TRA model with a range of factors from the technology adoption field, thus enabling the analysis of this topic from human, financial, and technology perspectives and providing additional empirical evidence on the factors that previously either provided contradictory evidence or were not explored in this field. This research also provides the first empirical data on this topic in Saudi Arabia and enables further research on the topic and a comparison of the results. The study also contributes to practice by enhancing the actual understanding of the phenomena and providing valuable information and recommendations for governments, investors, merchants, developers, and the general population. Findings: The study found attitude, subjective norm, perceived usefulness, perceived enjoyment, personal innovativeness, privacy risk, and financial risk as significant predictors of the intention to use cryptocurrencies, whereas the influence of security risk was not found to be significant in Saudi Arabia. Recommendations for Practitioners: Using this study’s results, governments can create appropriate legal frameworks, developers can design fewer complex platforms, and merchants may create appropriate campaigns that emphasize the benefits of cryptocurrency use and transpire trust in cryptocurrency transactions by enhancing the factors with a positive impact, such as usefulness, enjoyment, and personal innovativeness while reducing concerns of potential users regarding the risky factors. By promoting a positive user experience, they can also improve attitudes and social norms towards cryptocurrencies, thus further stimulating the interest in their use. Recommendation for Researchers: As this study validated the influence of factors from technology, financial, and human-related fields, researchers may follow this approach to ensure a comprehensive analysis of this complex topic, especially as privacy risk was never examined in this context, while personal innovativeness, perceived enjoyment, financial, and security risk were explored in just a few studies. It is also recommended that researchers explore the impact of each part of subjective norms: social media, friends, and family, as well as how information on the benefits of cryptocurrencies affects the perception of the factors included. Impact on Society: Understanding the factors affecting cryptocurrency use can help utilize the full potential of cryptocurrencies, especially their benefits for developing countries reflected in safe, speedy, and low-cost financial transactions with no need for an intermediary. The research model of this study could also be used to investigate this topic in other contexts to discover similarities and differences, as well as to investigate other information systems. Future Research: Future studies should test this research model in similar and different contexts to determine whether its validity and study results depend on cultural and contextual factors. They can also include different or additional variables, or use mixed methods, as interviews would augment the comprehension of this topic. Future studies may also explore whether the impact of variables would remain the same if circumstances changed or use cases expanded, and how the preferences of the target population would change within a longitudinal time frame.

Aim/Purpose: To predict the change-proneness of software from the continuous evolution using machine learning methods. To identify when software changes become statistically significant and how metrics change. Background: Software evolution is the most time-consuming activity after a software release. Understanding evolution patterns aids in understanding post-release software activities. Many methodologies have been proposed to comprehend software evolution and growth. As a result, change prediction is critical for future software maintenance. Methodology: I propose using machine learning methods to predict change-prone classes. Classes that are expected to change in future releases were defined as change-prone. The previous release was only considered by the researchers to define change-proneness. In this study, I use the evolution of software to redefine change-proneness. Many snapshots of software were studied to determine when changes became statistically significant, and snapshots were taken biweekly. The research was validated by looking at the evolution of five large open-source systems. Contribution: In this study, I use the evolution of software to redefine change-proneness. The research was validated by looking at the evolution of five large open-source systems. Findings: Software metrics can measure the significance of evolution in software. In addition, metric values change within different periods and the significance of change should be considered for each metric separately. For five classifiers, change-proneness prediction models were trained on one snapshot and tested on the next. In most snapshots, the prediction performance was excellent. For example, for Eclipse, the F-measure values were between 80 and 94. For other systems, the F-measure values were higher than 75 for most snapshots. Recommendations for Practitioners: Software change happens frequently in the evolution of software; however, the significance of change happens over a considerable length of time and this time should be considered when evaluating the quality of software. Recommendation for Researchers: Researchers should consider the significance of change when studying software evolution. Software changes should be taken from different perspectives besides the size or length of the code. Impact on Society: Software quality management is affected by the continuous evolution of projects. Knowing the appropriate time for software maintenance reduces the costs and impacts of software changes. Future Research: Studying the significance of software evolution for software refactoring helps improve the internal quality of software code.

Aim/Purpose: This study aims to develop a comprehensive conceptual framework that incorporates personal characteristics, social context, and technological features as significant factors that influence the intention of small-city users in China to use mobile health. Background: Mobile health has become an integral part of China’s health management system innovation, the transformation of the health service model, and a necessary government measure for promoting health service parity. However, mobile health has not yet been widely adopted in small cities in China. Methodology: The study utilized a quantitative approach whereby web-based questionnaires were used to collect data from 319 potential users in China using China’s health management system. The data was analyzed using the PLS-SEM (the partial least squares-structural equation modeling) approach. Contribution: This study integrates the protection motivation theory (PMT), which compensates for the limitations of the unified theory of acceptance and use of technology theory (UTAUT) and is a re-examination of PMT and UTAUT in a small city context in China. Findings: The findings indicate that attitude and perceived vulnerability in the personal characteristic factors, social influence and facilitating conditions in the social context factors, and performance expectancy in the technological feature factors influence users’ intention to use mobile health in small cities in China. Recommendations for Practitioners: This study provides feasible recommendations for mobile health service providers, medical institutions, and government agencies based on the empirical results. Recommendation for Researchers: As for health behavior, researchers should fully explain the intention of mobile health use in terms of holism and health behavior theory. Impact on Society: This study aims to increase users’ intention to use mobile health in small cities in China and to maximize the social value of mobile health. Future Research: Future research should concentrate on the actual usage behavior of users and simultaneously conduct a series of longitudinal studies, including studies on continued usage behavior, abandonment behavior, and abandoned-and-used behavior.

Aim/Purpose: In this paper, we present an RFM model-based telecom customer churn system for better predicting and analyzing customer churn. Background: In the highly competitive telecom industry, customer churn is an important research topic in customer relationship management (CRM) for telecom companies that want to improve customer retention. Many researchers focus on a telecom customer churn analysis system to find out the customer churn factors for improving prediction accuracy. Methodology: The telecom customer churn analysis system consists of three main parts: customer segmentation, churn prediction, and churn factor identification. To segment the original dataset, we use the RFM model and K-means algorithm with an elbow method. We then use RFM-based feature construction for customer churn prediction, and the XGBoost algorithm with SHAP method to obtain a feature importance ranking. We chose an open-source customer churn dataset that contains 7,043 instances and 21 features. Contribution: We present a novel system for churn analysis in telecom companies, which encompasses customer churn prediction, customer segmentation, and churn factor analysis to enhance business strategies and services. In this system, we leverage customer segmentation techniques for feature construction, which enables the new features to improve the model performance significantly. Our experiments demonstrate that the proposed system outperforms current advanced customer churn prediction methods in the same dataset, with a higher prediction accuracy. The results further demonstrate that this churn analysis system can help telecom companies mine customer value from the features in a dataset, identify the primary factors contributing to customer churn, and propose suitable solution strategies. Findings: Simulation results show that the K-means algorithm gets better results when the original dataset is divided into four groups, so the K value is selected as 4. The XGBoost algorithm achieves 79.3% and 81.05% accuracy on the original dataset and new data with RFM, respectively. Additionally, each cluster has a unique feature importance ranking, allowing for specialized strategies to be provided to each cluster. Overall, our system can help telecom companies implement effective CRM and marketing strategies to reduce customer churn. Recommendations for Practitioners: More accurate churn prediction reduces misjudgment of customer churn. The acquisition of customer churn factors makes the company more convenient to analyze the reasons for churn and formulate relevant conservation strategies. Recommendation for Researchers: The research achieves 81.05% accuracy for customer churn prediction with the Xgboost and RFM algorithms. We believe that more enhancements algorithms can be attempted for data preprocessing for better prediction. Impact on Society: This study proposes a more accurate and competitive customer churn system to help telecom companies conserve the local markets and reduce capital outflows. Future Research: The research is also applicable to other fields, such as education, banking, and so forth. We will make more new attempts based on this system.

Aim/Purpose: The aim of this research paper is to suggest a comprehensive model that incorporates the technology acceptance model with the task-technology fit model, information quality, security, trust, and managerial support to investigate the intended usage of big data analytics (BDA) in banks and insurance companies. Background: The emergence of the concept of “big data,” prompted by the widespread use of connected devices and social media, has been pointed out by many professionals and financial institutions in particular, which makes it necessary to assess the determinants that have an impact on behavioral intention to use big data analytics in banks and insurance companies. Methodology: The integrated model was empirically assessed using self-administered questionnaires from 181 prospective big data analytics users in Moroccan banks and insurance firms and examined using partial least square (PLS) structural equation modeling. The results cover sample characteristics, an analysis of the validity and reliability of measurement models’ variables, an evaluation of the proposed hypotheses, and a discussion of the findings. Contribution: The paper makes a noteworthy contribution to the BDA adoption literature within the finance sector. It stands out by ingeniously amalgamating the Technology Acceptance Model (TAM) with Task-Technology Fit (TTF) while underscoring the critical significance of information quality, trust, and managerial support, due to their profound relevance and importance in the finance domain. Thus showing BDA has potential applications beyond the finance sector. Findings: The findings showed that TTF and trust’s impact on the intention to use is considerable. Information quality positively impacted perceived usefulness and ease of use, which in turn affected the intention to use. Moreover, managerial support moderates the correlation between perceived usefulness and the intention to use, whereas security did not affect the intention to use and managerial support did not moderate the influence of perceived ease of use. Recommendations for Practitioners: The results suggest that financial institutions can improve their adoption decisions for big data analytics (BDA) by understanding how users perceive it. Users are predisposed to use BDA if they presume it fits well with their tasks and is easy to use. The research also emphasizes the importance of relevant information quality, managerial support, and collaboration across departments to fully leverage the potential of BDA. Recommendation for Researchers: Further study may be done on other business sectors to confirm its generalizability and the same research design can be employed to assess BDA adoption in organizations that are in the advanced stage of big data utilization. Impact on Society: The study’s findings can enable stakeholders of financial institutions that are at the primary stage of big data exploitation to understand how users perceive BDA technologies and the way their perception can influence their intention toward their use. Future Research: Future research is expected to conduct a comparison of the moderating effect of managerial support on users with technical expertise versus those without; in addition, international studies across developed countries are required to build a solid understanding of users’ perceptions towards BDA.

Aim/Purpose: This study aims to create customer segmentation who use Online Travel Agent (OTA) mobile applications in Indonesia throughout their hotel booking journey. Background: In the context of mobile hotel booking applications, research analyzing the customer experience at each customer journey stage is scarce. However, literature increasingly acknowledges the significance of this stage in comprehending customer behavior and revenue streams. Methodology: This study employs a mixed-method and exploratory approach by doing in-depth interviews with 20 participants and questionnaires from 207 participants. Interview data are analyzed using thematic analysis, while the questionnaires are analyzed using descriptive statistics. Contribution: This study enriches knowledge in understanding customer behavior that considers the usage of mobile apps as a segmentation criterion in the hotel booking journey. Findings: We developed four user personas (no sweat player, spotless seeker, social squad, and bargain hunter) that show customer segmentation based on the purpose, motivation, and actions in each journey stage (inspiration, consideration, reservation, and experience). Recommendations for Practitioners: The resulting customer segmentation enables hospitality firms to improve their current services by adapting to the needs of various segments and avoiding unanticipated customer pain points, such as incomplete information, price changes, no social proof, and limited payment options. Recommendation for Researchers: The quality and robustness of the customer segment produced in this study can be further tested based on the criteria of homogeneity, size, potential benefits, segment stability, segment accessibility, segment compatibility, and segment actionability. Impact on Society: This study has enriched the existing literature by establishing a correlation between user characteristics and how they use smartphones for tourism planning, focusing on hotel booking in mobile applications. Future Research: For future research, each customer segment’s demographic and behavioral factors can be explored further.

Aim/Purpose: This study utilized a comprehensive framework to investigate the adoption of Business Analytics (BA) and its effects on performance in commercial banks in Jordan. The framework integrated the Technological-Organizational-Environmental (TOE) model, the Diffusion of Innovation (DOI) theory, and the Resource-Based View (RBV). Background: The recent trend of utilizing data for business operations and decision-making has positively impacted organizations. Business analytics (BA) is a leading technique that generates valuable insights from data. It has gained considerable attention from scholars and practitioners across various industries. However, guidance is lacking for organizations to implement BA effectively specific to their business contexts. This research aims to evaluate factors influencing BA adoption by Jordanian commercial banks and examine how its implementation impacts bank performance. The goal is to provide needed empirical evidence surrounding BA adoption and outcomes in the Jordanian banking sector. Methodology: The study gathered empirical data by conducting an online questionnaire survey with senior and middle managers from 13 commercial banks in Jordan. The participants were purposefully selected, and the questionnaire was designed based on relevant and well-established literature. A total of 307 valid questionnaires were collected and considered for data analysis. Contribution: This study makes a dual contribution to the BA domain. Firstly, it introduces a research model that comprehensively examines the factors that influence the adoption of BA. The proposed model integrates the TOE framework, DOI theory, and RBV theory. Combining these frameworks allows for a comprehensive examination of BA adoption in the banking industry. By analyzing the technological, organizational, and environmental factors through the TOE framework, understanding the diffusion process through the DOI theory, and assessing the role of resources and capabilities through the RBV theory, researchers and practitioners can better understand the complex dynamics involved. This integrated approach enables a more nuanced assessment of the factors that shape BA adoption and its subsequent impact on business performance within the banking industry. Secondly, it uncovers the effects of BA adoption on business performance. These noteworthy findings stem from a rigorous analysis of primary data collected from commercial banks in Jordan. By presenting a holistic model and delving into the implications for business performance, this research offers valuable insights to researchers and practitioners alike in the field of BA. Findings: The findings revealed that various technological (data quality, complexity, compatibility, relative advantage), organizational (top management support, organizational readiness), and environmental (external support) factors are crucial in shaping the decision to adopt BA. Furthermore, the study findings demonstrated a positive relationship between BA adoption and performance outcomes in Jordanian commercial banks. Recommendations for Practitioners: The findings suggest that Jordanian commercial banks should enforce data quality practices, provide clear standards, invest in data quality tools and technologies, and conduct regular data audits. Top management support is crucial for fostering a data-driven decision-making culture. Organizational readiness involves having the necessary resources and skilled personnel, as well as promoting continuous learning and improvement. Highlighting the benefits of BA helps overcome resistance to technological innovation and encourages adoption by demonstrating improved decision-making processes and operational efficiency. Furthermore, external support is crucial for banks to adopt Business Analytics (BA). Banks should partner with experienced vendors to gain expertise and incorporate best practices. Vendors also provide training and technical support to overcome technological barriers. Compatibility is essential for optimal performance, requiring managers to modify workflows and IT infrastructure. Complexity, including data, organizational, and technical complexities, is a major obstacle to BA adoption. Banks should take a holistic approach, focusing on people, processes, and technology, and prioritize data quality and governance. Building a skilled team, fostering a data-driven culture, and investing in technology and infrastructure are essential. Recommendation for Researchers: The integration of the TOE framework, the DOI theory, and the RBV theory can prove to be a powerful approach for comprehensively analyzing the various factors that influence BA adoption within the dynamic banking industry. Furthermore, this combined framework enables us to gain deeper insights into the subsequent impact of BA adoption on overall business performance. Impact on Society: Examining the factors influencing BA adoption in the banking industry and its subsequent impact on business performance can have wide-ranging societal implications. It can promote data-driven decision-making, enhance customer experiences, strengthen fraud detection, foster financial inclusion, contribute to economic growth, and trigger discussions on ethical considerations. Future Research: To further advance future research, there are several avenues to consider. One option is to broaden the scope by including a larger sample size, allowing for a more comprehensive analysis. Another possibility is to investigate the impact of BA adoption on various performance indicators beyond the ones already examined. Additionally, incorporating qualitative research methods would provide a more holistic understanding of the organizational dynamics and challenges associated with the adoption of BA in Jordanian commercial banks.

Aim/Purpose: The UAE and other Middle Eastern countries suffer from various cybersecurity vulnerabilities that are widespread and go undetected. Still, many UAE government organizations rely on human-centric approaches to combat the growing cybersecurity threats. These approaches are ineffective due to the rapid increase in the amount of data in cyberspace, hence necessitating the employment of intelligent technologies such as AI cybersecurity systems. In this regard, this study investigates factors influencing users’ intention to adopt AI-based cybersecurity systems in the UAE. Background: Even though UAE is ranked among the top countries in embracing emerging technologies such as digital identity, robotic process automation (RPA), intelligent automation, and blockchain technologies, among others, it has experienced sluggish adoption of AI cybersecurity systems. This selectiveness in adopting technology begs the question of what factors could make the UAE embrace or accept new technologies, including AI-based cybersecurity systems. One of the probable reasons for the slow adoption and use of AI in cybersecurity systems in UAE organizations is the employee’s perception and attitudes towards such intelligent technologies. Methodology: The study utilized a quantitative approach whereby web-based questionnaires were used to collect data from 370 participants working in UAE government organizations considering or intending to adopt AI-based cybersecurity systems. The data was analyzed using the PLS-SEM approach. Contribution: The study is based on the Protection Motivation Theory (PMT) framework, widely used in information security research. However, it extends this model by including two more variables, job insecurity and resistance to change, to enhance its predictive/exploratory power. Thus, this research improves PMT and contributes to the body of knowledge on technology acceptance, especially in intelligent cybersecurity technology. Findings: This paper’s findings provide the basis from which further studies can be conducted while at the same time offering critical insights into the measures that can boost the acceptability and use of cybersecurity systems in the UAE. All the hypotheses were accepted. The relationship between the six constructs (perceived vulnerability (PV), perceived severity (PS), perceived response efficacy (PRE), perceived self-efficacy (PSE), job insecurity (JI), and resistance to change (RC)) and the intention to adopt AI cybersecurity systems in the UAE was found to be statistically significant. This paper’s findings provide the basis from which further studies can be conducted while at the same time offering critical insights into the measures that can boost the acceptability and use of cybersecurity systems in the UAE. Recommendations for Practitioners: All practitioners must be able to take steps and strategies that focus on factors that have a significant impact on increasing usage intentions. PSE and PRE were found to be positively related to the intention to adopt AI-based cybersecurity systems, suggesting the need for practitioners to focus on them. The government can enact legislation that emphasizes the simplicity and awareness of the benefits of cybersecurity systems in organizations. Recommendation for Researchers: Further research is needed to include other variables such as facilitating conditions, AI knowledge, social influence, and effort efficacy as well as other frameworks such as UTAUT, to better explain individuals’ behavioral intentions to use cybersecurity systems in the UAE. Impact on Society: This study can help all stakeholders understand what factors can increase users’ interest in investing in the applications that are embedded with security. As a result, they have an impact on economic recovery following the COVID-19 pandemic. Future Research: Future research is expected to investigate additional factors that can influence individuals’ behavioral intention to use cybersecurity systems such as facilitating conditions, AI knowledge, social influence, effort efficacy, as well other variables from UTAUT. International research across nations is also required to build a larger sample size to examine the behavior of users.

Aim/Purpose: Based on the stimulus-organism-response (SOR) model, the current study investigated social commerce functions as an innovative retailing technological support by selecting the three most appropriate features for the Chinese online shopping environment with respective value co-creation intentions. Background: Social commerce is the customers’ online shopping touchpoint in the latest retail era, which serves as a corporate technological tool to extend specific customer services. Although social commerce is a relatively novel platform, limited theoretical attention was provided to determine retailers’ approaches in employing relevant functions to improve consumer experience and value co-creation. Methodology: A questionnaire was distributed to Chinese customers, with 408 valid questionnaires being returned and analyzed through Structural Equation Modeling (SEM). Contribution: The current study investigated the new retail concept and value co-creation from the consumer’s perspective by developing a theoretical model encompassing new retail traits and consumer value, which contributed to an alternative theoretical understanding of value creation, marketing, and consumer behaviour in the new retail business model. Findings: The results demonstrated that value co-creation intention was determined by customer experience, hedonic experience, and trust. Simultaneously, the three factors were significantly influenced by interactivity, personalisation, and sociability features. Specifically, customers’ perceptions of the new retail idea and the consumer co-creation value were examined. Resultantly, this study constructed a model bridging new retail characteristics with consumer value. Recommendations for Practitioners: Nonetheless, past new retail management practice studies mainly focused on superficial happiness in the process of human-computer interaction, which engendered a computer system design solely satisfying consumers’ sensory stimulation and experience while neglecting consumers’ hidden value demands. As such, a shift from the subjective perspective to the realisation perspective is required to express and further understand the actual meaning and depth of consumer happiness. Recommendation for Researchers: New retailers could incorporate social characteristics on social commerce platforms to improve the effectiveness of marketing strategies while increasing user trust to generate higher profitability. Impact on Society: The new retail enterprises should prioritise consumers’ acquisition of happiness meaning and deep experience through self-realisation, cognitive improvement, identity identification, and other aspects of consumer experiences and purchase processes. By accurately revealing and matching consumers’ fundamental perspectives, new retailers could continuously satisfy consumer requirements in optimally obtaining happiness. Future Research: Future comparative studies could be conducted on diverse companies within the same industry for comprehensive findings. Moreover, other underlying factors with significant influences, such as social convenience, group cognitive ability, individual family environment, and other external stimuli were not included in the present study examinations.

Aim/Purpose: The major challenges for firms to initiate corporate social responsibility (CSR) arise from resource constraints, complexity, and uncertainty. Consuming considerable financial and human resources is the main difficulty for smaller firms or those operating in less profitable industries, and the lack of immediate outputs from CSR initiatives poses a challenge for firms in prioritizing and assessing their effectiveness. Background: To better integrate CSR management into overall business strategy and decision-making processes, Blockchain technology (BCT) could potentially offer a feasible and optimal alternative to CSR reports. Methodology: This study uses the fixed effects regression by way of the Least Squares Dummy Variable (LSDV) approach in STATA to analyze the direct effect of CSR management on business performance and the moderating effect of BCT adoption on this relationship with a panel data set of 5810 observations collected from the 874 listed companies in 2015 in Taiwan Stock Exchange through 2021. Contribution: This study contributes to the literature by shedding light on the organizational factors that influence BCT adoption. Findings: The findings show that firms with high levels of CSR management have better business performance. Additionally, the adoption of BCT strengthens the positive relationship between CSR management and business performance, but it cannot replace the fundamental principles of CSR. Finally, firm size does not significantly affect BCT adoption, indicating that companies of all sizes have an equal opportunity to adopt BCT, which can help to level the playing field in terms of resources available to different firms. Recommendations for Practitioners: This study suggests that firms managing CSR practices have better business performance, and the adoption of BCTs further enhances this positive relationship. However, BCT adoption does not have the same positive effect on business performance as CSR practices. Additionally, this research can help to inform public policy related to BCT adoption and diffusion. Recommendation for Researchers: By exploring the factors that influence BCT adoption, future researchers can provide insights into the key challenges and opportunities faced by organizations of different sizes and help to develop strategies for promoting the effective adoption of BCT. Impact on Society: Given the limitations of current CSR reporting, the understanding gained from BCT applications can provide companies with an alternative mechanism to foster progress in CSR implementation. Future Research: Firstly, while the fixed-effects model might have dampened the power of explanation because it only captures within-unit variation and ignores between-unit variation, the explanatory power is further limited due to only integrating two independent variables in this model. Because of limited data availability, this study only utilizes CSR_Report and firm_size as independent variables. Future studies can consider more key factors and may lead to different results. Additionally, panel data is collected from Taiwan and, therefore, may not be representative of the broader population. Future researchers integrating the Stock Exchange of different countries are recommended.

Aim/Purpose. COVID-19 was an unprecedented disruptive event that accelerated the shift to remote work and encouraged widespread adoption of digital tools in organizations. This empirical study was conducted from an organizational-strategic perspective, with the aim of examining how the COVID-19 pandemic outbreak affected employees’ use of organizational information systems (IS) as reflected in frequency. Background. To date, only a limited effort has been made, and a rather narrow perspective has been adopted, regarding the consequences of the adoption of new work environments following COVID-19. It seems that the literature is lacking in information regarding employee use of organizational IS since the outbreak of the pandemic. Specifically, this issue has not yet been examined in relation to employees’ perception about the organization’s digital efforts and technological maturity for remote work. The present study bridges this gap. Methodology. The public sector in Israel, which employs about a third of the Israeli work-force, was chosen as a case study of information-intensive organizations. During the first year of COVID-19, 716 questionnaires were completed by employees and managers belonging to four government ministries operating in Israel. The responses were statistically analyzed using a Chi-Square and Spearman’s Rho tests. Contribution. Given that the global pandemic is an ongoing phenomenon and not a passing episode, the findings provide important theoretical and practical contributions. The period prior to the COVID-19 pandemic and the period of the pandemic are compared with regard to organizational IS use. Specifically, the study sheds new light on the fact that employee perceptions motivated increased IS use during an emergency. The results contribute to the developing body of empirical knowledge in the IS field in the era of digital transformation (DT). Findings. More than half of the respondents who reported that they did not use IS before COVID-19 stated that the pandemic did not change this. We also found a significant positive correlation between the perception of the digital efforts made by organizations to enable connection to the IS for remote work and a change in frequency of IS use. This frequency was also found to have a significant positive correlation with the perception of the organization’s technological maturity to enable effective and continuous remote work. Recommendations for Practitioners. In an era of accelerating DT, this paper provides insights that may support chief information officers and chief digital officers in understanding how to promote the use of IS. The results can be useful for raising awareness of the importance of communicating managerial messages for employees regarding the organizational strategy and the resilience achieved through IS not only in routine, but also in particular in emergency situations. Recommendations for Researchers. Considering that the continual crisis has created challenges in IS research, it is appropriate to continue researching the adaptation and acclimation of organizations to the “new normal”. Impact on Society. The COVID-19 pandemic created a sudden change in employment models, which have become more flexible than ever. The research insights enrich the knowledge about the concrete consequences of this critical change. Future Research. We suggest that researchers investigate this core issue in other sectors and/or other countries, in order to be obtain new and complementary empirical insights on a comparative basis.

Aim/Purpose: The primary purpose of this study is to investigate the factors that impact the behavioral intention to use social media (SM) for knowledge sharing (KS) in the disaster relief (DR) context. Background: With the continuing growth of SM for KS in the DR environment, disaster relief organizations across the globe have started to realize its importance in streamlining their processes in the post-implementation phase. However, SM-based KS depends on the willingness of members to share their knowledge with others, which is affected by several technological, social, and organizational factors. Methodology: A survey was conducted in Somalia to gather primary data from DR practitioners, using purposive sampling as the technique. The survey collected 214 valid responses, which were then analyzed with the PLS-SEM approach. Contribution: The study contributes to an understanding of the real-life hurdles faced by disaster relief organizations by expanding on the C-TAM-TPB model with the inclusion of top management support, organizational rewards, enjoyment in helping others, knowledge self-efficacy, and interpersonal trust factors. Additionally, it provides useful recommendations to managers of disaster relief organizations on the key factors to consider. Findings: The findings recorded that perceived usefulness, ease of use, top management support, enjoyment in helping others, knowledge self-efficacy, and interpersonal trust were critical factors in determining behavioral intention (BI) to use SM-based KS in the DR context. Furthermore, the mediator variables were attitude, subjective norms, and perceived behavioral control. Recommendations for Practitioners: Based on the research findings, it was determined that management should create different discussion forums among the disaster relief teams to ensure the long-term use of SM-based KS within DR organizations. They should also become involved in the discussions for disaster-related knowledge such as food supplies, shelter, or medical relief that disaster victims need. Disaster relief managers should consider effective and adequate training to enhance individual knowledge and self-efficacy since a lack of training may increase barriers and difficulties in using SM for KS during a DR process. Recommendation for Researchers: The conceptual model, further empirically investigated, can be employed by other developing countries in fostering acceptance of SM for KS during disaster relief operations. Impact on Society: Disaster relief operations can be facilitated using social media by considering the challenges DR practitioners face during emergencies. Future Research: In generalizing this study’s findings, other national or global disaster relief organizations should consider, when applying and testing, the research instruments and proposed model. The researchers may extend this study by collecting data from managers or administrators since they are different types of users of the SM-based KS system.

Aim/Purpose: This paper aims to empirically quantify the financial distress caused by the COVID-19 pandemic on companies listed on Amman Stock Exchange (ASE). The paper also aims to identify the most important predictors of financial distress pre- and mid-pandemic. Background: The COVID-19 pandemic has had a huge toll, not only on human lives but also on many businesses. This provided the impetus to assess the impact of the pandemic on the financial status of Jordanian companies. Methodology: The initial sample comprised 165 companies, which was cleansed and reduced to 84 companies as per data availability. Financial data pertaining to the 84 companies were collected over a two-year period, 2019 and 2020, to empirically quantify the impact of the pandemic on companies in the dataset. Two approaches were employed. The first approach involved using Multiple Discriminant Analysis (MDA) based on Altman’s (1968) model to obtain the Z-score of each company over the investigation period. The second approach involved developing models using Artificial Neural Networks (ANNs) with 15 standard financial ratios to find out the most important variables in predicting financial distress and create an accurate Financial Distress Prediction (FDP) model. Contribution: This research contributes by providing a better understanding of how financial distress predictors perform during dynamic and risky times. The research confirmed that in spite of the negative impact of COVID-19 on the financial health of companies, the main predictors of financial distress remained relatively steadfast. This indicates that standard financial distress predictors can be regarded as being impervious to extraneous financial and/or health calamities. Findings: Results using MDA indicated that more than 63% of companies in the dataset have a lower Z-score in 2020 when compared to 2019. There was also an 8% increase in distressed companies in 2020, and around 6% of companies came to be no longer healthy. As for the models built using ANNs, results show that the most important variable in predicting financial distress is the Return on Capital. The predictive accuracy for the 2019 and 2020 models measured using the area under the Receiver Operating Characteristic (ROC) graph was 87.5% and 97.6%, respectively. Recommendations for Practitioners: Decision makers and top management are encouraged to focus on the identified highly liquid ratios to make thoughtful decisions and initiate preemptive actions to avoid organizational failure. Recommendation for Researchers: This research can be considered a stepping stone to investigating the impact of COVID-19 on the financial status of companies. Researchers are recommended to replicate the methods used in this research across various business sectors to understand the financial dynamics of companies during uncertain times. Impact on Society: Stakeholders in Jordanian-listed companies should concentrate on the list of most important predictors of financial distress as presented in this study. Future Research: Future research may focus on expanding the scope of this study by including other geographical locations to check for the generalisability of the results. Future research may also include post-COVID-19 data to check for changes in results.

Aim/Purpose: In this study, the research proposes and experiments with a new model of collecting, storing, and analyzing big data on customer feedback in the tourism industry. The research focused on the Vietnam market. Background: Big Data describes large databases that have been “silently” built by businesses, which include product information, customer information, customer feedback, etc. This information is valuable, and the volume increases rapidly over time, but businesses often pay little attention or store it discretely, not centrally, thereby wasting an extremely large resource and partly causing limitations for business analysis as well as data. Methodology: The study conducted an experiment by collecting customer feedback data in the field of tourism, especially tourism in Vietnam, from 2007 to 2022. After that, the research proceeded to store and mine latent topics based on the data collected using the Topic Model. The study applied cloud computing technology to build a collection and storage model to solve difficulties, including scalability, system stability, and system cost optimization, as well as ease of access to technology. Contribution: The research has four main contributions: (1) Building a model for Big Data collection, storage, and analysis; (2) Experimenting with the solution by collecting customer feedback data from huge platforms such as Booking.com, Agoda.com, and Phuot.vn based on cloud computing, focusing mainly on tourism Vietnam; (3) A Data Lake that stores customer feedback and discussion in the field of tourism was built, supporting researchers in the field of natural language processing; (4) Experimental research on the latent topic mining model from the collected Big Data based on the topic model. Findings: Experimental results show that the Data Lake has helped users easily extract information, thereby supporting administrators in making quick and timely decisions. Next, PySpark big data processing technology and cloud computing help speed up processing, save costs, and make model building easier when moving to SaaS. Finally, the topic model helps identify customer discussion trends and identify latent topics that customers are interested in so business owners have a better picture of their potential customers and business. Recommendations for Practitioners: Empirical results show that facilities are the factor that customers in the Vietnamese market complain about the most in the tourism/hospitality sector. This information also recommends that practitioners reduce their expectations about facilities because the overall level of physical facilities in the Vietnamese market is still weak and cannot be compared with other countries in the world. However, this is also information to support administrators in planning to upgrade facilities in the long term. Recommendation for Researchers: The value of Data Lake has been proven by research. The study also formed a model for big data collection, storage, and analysis. Researchers can use the same model for other fields or use the model and algorithm proposed by this study to collect and store big data in other platforms and areas. Impact on Society: Collecting, storing, and analyzing big data in the tourism sector helps government strategists to identify tourism trends and communication crises. Based on that information, government managers will be able to make decisions and strategies to develop regional tourism, propose price levels, and support innovative programs. That is the great social value that this research brings. Future Research: With each different platform or website, the study had to build a query scenario and choose a different technology approach, which limits the ability of the solution’s scalability to multiple platforms. Research will continue to build and standardize query scenarios and processing technologies to make scalability to other platforms easier.

Aim/Purpose: This study aimed to increase our understanding of how the stages of the customer purchase journey, privacy trade-offs, and information sensitivity of different business service sectors affect consumers’ privacy concerns. Background: The study investigated young consumers’ willingness to provide consent to use their personal data at different phases of the customer journey. This study also examined their readiness to provide consent if they receive personal benefits, and how information sensitivity varied between different individuals and business sectors. Methodology: Data was collected by a quantitative survey (n=309) and analyzed with R using the Bayesian linear mixed effect modeling approach. The sample consisted of university students in Finland, who represented a group of young and digitally native consumers. The questionnaire was designed for this study and included constructs with primarily Likert-scale items. Contribution: The study contributed to data privacy and consent management research in information sensitivity, privacy trade-off, and the customer journey. The study underlined the need for a stronger user experience focus and contextuality. Findings: The results showed that readiness to disclose personal data varied at different phases of the customer journey as privacy concerns did not decrease in a linear fashion throughout the purchase process. Perceived benefits affected the willingness to provide consent for data usage, but concerned consumers would be less trade-off oriented. Self-benefit was the most relevant reason for sharing, while customization was the least. There is a connection between the information sensitivity of different business sector information and privacy concerns. No support for gender differences was found, but age affected benefits and business sector variables. Recommendations for Practitioners: The study recommends approaching consumers’ data privacy concerns from a customer journey perspective while trying to motivate consumers to share their personal data with relevant perceived benefits. The self-benefit was the most relevant benefit for willingness to provide consent, while customization was the least. Recommendation for Researchers: The study shows that individual preference for privacy was a major factor directly and via interaction for all three models. This study also showed that consumers’ subjective decision-making in privacy issues is both a situational and a contextual factor. Impact on Society: This study could encourage policymakers and societies to develop guidelines on how to develop privacy practices and consent management to be more user centric as individuals are increasingly concerned about their online privacy. Future Research: This study encourages examining consumers’ motivational factors to provide digital consent for companies with experimental research settings. This study also calls to explore perceived benefits in all age groups from the perspective of different information in various business sectors. This study shows that privacy concern is a contextual and situational factor.

Aim/Purpose: Previous research has generally concentrated on identifying the variables that most significantly influence customer churn or has used customer segmentation to identify a subset of potential consumers, excluding its effects on forecast accuracy. Consequently, there are two primary research goals in this work. The initial goal was to examine the impact of customer segmentation on the accuracy of customer churn prediction in the banking sector using machine learning models. The second objective is to experiment, contrast, and assess which machine learning approaches are most effective in predicting customer churn. Background: This paper reviews the theoretical basis of customer churn, and customer segmentation, and suggests using supervised machine-learning techniques for customer attrition prediction. Methodology: In this study, we use different machine learning models such as k-means clustering to segment customers, k-nearest neighbors, logistic regression, decision tree, random forest, and support vector machine to apply to the dataset to predict customer churn. Contribution: The results demonstrate that the dataset performs well with the random forest model, with an accuracy of about 97%, and that, following customer segmentation, the mean accuracy of each model performed well, with logistic regression having the lowest accuracy (87.27%) and random forest having the best (97.25%). Findings: Customer segmentation does not have much impact on the precision of predictions. It is dependent on the dataset and the models we choose. Recommendations for Practitioners: The practitioners can apply the proposed solutions to build a predictive system or apply them in other fields such as education, tourism, marketing, and human resources. Recommendation for Researchers: The research paradigm is also applicable in other areas such as artificial intelligence, machine learning, and churn prediction. Impact on Society: Customer churn will cause the value flowing from customers to enterprises to decrease. If customer churn continues to occur, the enterprise will gradually lose its competitive advantage. Future Research: Build a real-time or near real-time application to provide close information to make good decisions. Furthermore, handle the imbalanced data using new techniques.

Aim/Purpose: This study aims to examine the ten factors from the Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Unified Theory of Acceptance and Use of Technology (UTAUT) theories in order to analyze behavioral intentions to use the Indonesian online capital market investment platforms and the effect of behavioral intentions on actual usage. Background: The potential growth of capital market investors in Indonesia is large, and the low use of the Internet for investment purposes makes it necessary for stakeholders to understand the factors that affect people’s intentions to invest, especially through online platforms. Several previous studies have explained the intention to use online investment platforms using the TAM and TPB theories. This study tries to combine TAM, TPB, and UTAUT theories in analyzing behavioral intentions to use an online capital market investment platform in Indonesia. Methodology: The research approach employed is a mixed method, particularly explanatory research, which employs quantitative methods first, followed by qualitative methods. Data were collected by conducting interviews and sending online surveys. This study was successful in collecting information on the users of online capital market investment platforms in Indonesia from 1074 respondents, which was then processed and analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) with the IBM AMOS 26.0 application. Contribution: This study complements earlier theories like TAM, TPB, and UTAUT by looking at the intention to use online capital market investment platforms from technological, human, and environmental viewpoints. This study looks at the intention to use the online capital market investing platform as a whole rather than separately depending on investment instruments. This study also assists practitioners including regulators, the government, developers, and investors by offering knowledge of the phenomena and factors that can increase the capital market’s investment intention in Indonesia. Findings: Attitudes, perceived ease of use, perceived behavioral control, subjective norm, and national pride were found to be significant predictors of the intention to use online investment platforms in Indonesia, whereas perceived usefulness, perceived risk, perceived trust, perceived privacy, and price value were not. Recommendations for Practitioners: All practitioners must be able to take steps and strategies that focus on factors that have a significant impact on increasing usage intentions. The government can enact legislation that emphasizes the simplicity and convenience of investment, as well as launch campaigns that encourage people to participate in economic recovery by investing in the capital market. Meanwhile, the developers are concentrating on facilitating the flow of investment transactions through the platform, increasing education and awareness of the benefits of investing in the capital market, and providing content that raises awareness that investing in the capital market can help to restore the national economy. Recommendation for Researchers: Further research is intended to include other variables such as perceived benefits and perceived security, as well as other frameworks such as TRA, to better explain individuals’ behavioral intentions to use online capital investment platforms. Impact on Society: This study can help all stakeholders understand what factors can increase Indonesians’ interest in investing in the capital market, particularly through online investment platforms. This understanding is expected to increase the number of capital market participants and, as a result, have an impact on economic recovery following the COVID-19 pandemic. Future Research: Future research is expected to investigate additional factors that can influence individuals’ behavioral intention to use an online capital market investment platform, such as perceived benefits and perceived security, as well as the addition of control variables such as age, gender, education, and income. International research across nations is also required to build a larger sample size in order to examine the behavior of investors in developing and developed countries and acquire a more thorough understanding of the online capital market investment platform.

Aim/Purpose: This study investigates the factors that affect the repurchase intentions of Generation Z consumers in India’s online shopping industry, focusing on combining the Expectation-Confirmation Model (ECM) and Extended Technology Acceptance Model (E-TAM). The aim is to understand the intricate behaviors that shape technology adoption and sustained usage, which are essential for retaining customers in e-commerce. Background: Social media and other online platforms have significantly influenced daily life and become essential communication tools owing to technological advancements. Online shopping is no exception, offering a range of product choices, information, and convenience compared with traditional commerce. Indian retailers recognize this trend as an opportunity to promote their brands through e-shopping platforms, leading to increased competition. Generation Z comprises 32% of the world’s population and is a significant emerging customer base in India. Numerous studies have been conducted to study customers’ repurchase intention in the online shopping domain, but few studies have explicitly focused on Generation Z as a customer base. This study aims to comprehensively understand the topic and investigate the variables that impact consumers’ online repurchase intention by examining their post-adoption behavioral processes. Methodology: The study employed a quantitative research design with structural equation modeling using AMOS to analyze responses from 410 participants. This method thoroughly examined hypotheses regarding factors affecting repurchase intention (security, ease of use, privacy, and internet self-efficacy) and the mediating role of e-satisfaction. Contribution: This study makes a unique contribution to the field of e-commerce by focusing on Generation Z in India, a rapidly growing demographic in the e-commerce industry. The results on the mediating role of e-satisfaction have significant implications for e-retailers seeking to enhance customer retention strategies and gain a competitive edge in the market. Findings: The research findings underscore the significant influence of security, ease of use, and internet self-efficacy on repurchase intentions, with e-satisfaction playing a pivotal role as a mediating factor. Notably, while privacy concerns did not directly impact repurchase intentions, they displayed considerable influence when mediated by e-satisfaction, highlighting the intricate interplay between these variables in the context of online shopping, which is the unique finding of this study. Recommendations for Practitioners: This study has several significant implications for practitioners. Effectively addressing computer-related individual differences, such as computer self-efficacy, is crucial for boosting online customers’ repurchase intention. For instance, if an e-retailer intends to target Generation Z customers, they should collaborate with IT professionals and develop various computer literacy programs on online streaming platforms, such as YouTube. These programs will enhance target customers’ confidence in online shopping portals and increase their online repeat purchases. Additionally, practitioners should strive to improve the online shopping experience by making the portal user-friendly. Generation Z is accustomed to a fast Internet experience, so they prefer that the process of completing online transactions is swift with fewer clicks. The search for products, payments, and redress should not be tedious. Furthermore, the primary objective of the e-retailer should be to satisfy customers, as satisfied customers repeat their purchases and increase overall profitability. Recommendation for Researchers: The current study was conducted in the Delhi-NCR region of India, and its findings could serve as a basis for future research. For instance, the scale devised in this study could be utilized to examine the impact of cash-on-delivery as a payment method on purchase intention across the country. Alternatively, a comparative analysis could be conducted to compare cash-on-delivery effects in various countries. Impact on Society: The study’s findings enable stakeholders in the online shopping industry to comprehend the post-adoption behavior of Generation Z users and augment existing literature by establishing a correlation between determinants that impact repurchase intention and e-satisfaction, which serves as a mediator. Future Research: This study examines the factors that impact the propensity of Generation Z shoppers to engage in repeat online purchases. This study focuses on India, where the Generation Y (millennial) customer base is also substantial within the online shopping market. Future research could compare the shopping habits of Generation Z and Generation Y customers, as the latter may place greater importance on privacy and security. Additional studies could broaden the scope of this research and explore the comparative viewpoints of both generations. Also, it would be advantageous to conduct in-depth interviews and longitudinal studies to acquire a more in-depth comprehension of the evolving digitalization of shopping.

Aim/Purpose: This study aims to explore the use of mobile health applications (mHealth apps) by lay users in Kuwait. Specifically, it seeks to: (i) identify and highlight the impact of factors that contribute to their use of mHealth apps and (ii) validate a model of these users’ usage of mHealth apps. Background: The advancement of information technologies has paved the way for efficiency and effectiveness in healthcare sectors in developed countries. Kuwait has attempted to revolutionise healthcare systems through mobile applications of information technology solutions to educate users on better methods of receiving customised health services. However, end-user usage of mHealth apps remains in the infancy in developing countries, including Kuwait. Lay users are often vulnerable and frequently overlooked by researchers and health technology providers. Methodology: A cross-sectional study was conducted among 225 lay users of mHealth apps in Kuwait using an online questionnaire to achieve the study objectives. A purposive sampling method utilising convenience and snowballing sampling techniques was used in which all the respondents were lay users. Descriptive statistics, Pearson correlation, and regression analyses were employed to analyse the collected data. Contribution: The study contributes to the extant literature on health informatics and mHealth by providing a comprehensive understanding of how technological, social, and functional factors are related to mHealth apps in the context of developing countries. It identifies key drivers of mHealth app use, suggests expanding the TAM model, and facilitates comparisons with developed countries, addressing gaps in mHealth research. Findings: Four factors (i.e., perceived trust (PT), perceived ease of use (PEU) and behaviour control (PBC), perceived usefulness (PU), and subjective norms (SN)) were identified that influence the use of mHealth apps. These four identified factors also contributed to lay users’ use of these mHealth apps. Among these four factors, perceived trust (PT) was the main contributor to lay users’ use of these mHealth apps. Recommendations for Practitioners: Based on the empirical results, this study provides feasible recommendations for the government, healthcare providers, and developers of mHealth apps. The findings urge developers to enhance app functionality by prioritising privacy and security to build user trust while outlining guidelines for future development focused on user-centric design and compliance with data privacy regulations. Additionally, the government should establish supportive policies and funding, ensure regulatory oversight, and promote public awareness to foster trust. Healthcare providers should integrate mHealth apps into their services, train staff for practical use, gather users’ feedback, and collaborate with developers to create tailored healthcare solutions. Future Research: Additional research is required to apply probability sampling techniques and increase the sample size to generate more reliable and generalisable findings. Additionally, the young age segment must be considered here, and research must be extended to consider the moderating role of demographic factors like age, gender, and educational levels to better understand the adoption of mHealth apps.

Aim/Purpose: This research aims to design a website-based group decision support system (DSS) user interface to support an integrated and sustainable waste management plan in Jagatera. The main focus of this research is to design a group DSS to help Jagatera prioritize several waste alternatives to be managed so that Jagatera can make the right decisions to serve the community. Background: The Indonesian government and various stakeholders are trying to solve the waste problem. Jagatera, as a waste recycling company, plays a role as a stakeholder in managing waste. In 2024, Jagatera plans to accept all waste types, which impacts the possibility of increasing waste management costs. If Jagatera does not have a waste management plan, this will impact reducing waste management services in the community. To solve this problem, the group DSS assists Jagatera in prioritizing waste based on aspects of waste management cost. Methodology: Jagatera, an Indonesian waste recycling company, is implementing a group DSS using the soft system methodology (SSM) method. The SSM process involves seven stages, including problem identification, problem explanation using rich pictures, system design, conceptual model design, real-life comparison, changes, and improvement steps. The final result is a prototype user interface design addressing the relationship between actors and the group DSS. The analytical hierarchy process (AHP) method prioritized waste based on management costs. This research obtained primary data from interviews with Jagatera management, a literature review regarding the group DSS, and questionnaires to determine the type of waste and evaluate user interface design. Contribution: This research focuses on determining waste handling priorities based on their management. It contributes the DSS, which uses a decision-making approach based on management groups developed using the SSM and AHP methods focused on waste management decisions. It also contributes to the availability of a user interface design from the DSS group that explains the interactions between actors. The implications of the availability of DSS groups in waste recycling companies can help management understand waste prioritization problems in a structured manner, increase decision-making efficiency, and impact better-quality waste management. Combining qualitative approaches from SSM to comprehend issues from different actor perspectives and AHP to assist quantitative methods in prioritizing decisions can yield theoretical implications when using the SSM and AHP methods together. Findings: This research produces a website-based group DSS user interface design that can facilitate decision-making using AHP techniques. The user interface design from the DSS group was developed using the SSM approach to identify complex problems at waste recycling companies in Indonesia. This study also evaluated the group DSS user interface design, which resulted in a score of 91.67%. This value means that the user interface design has met user expectations, which include functional, appearance, and comfort needs. These results also show that group DSS can enhance waste recycling companies’ decision-making process. The results of the AHP technique using all waste process information show that furniture waste, according to the CEO, is given more priority, and textile waste, according to the Managing Director. Group DSS developed using the AHP method allows user actors to provide decisions based on their perspectives and authority. Recommendations for Practitioners: This research shows that the availability of a group DSS is one of the digital transformation efforts that waste recycling companies can carry out to support the determination of a sustainable waste management plan. Managers benefit from DSS groups by providing a digital decision-making process to determine which types of waste should be prioritized based on management costs. Timely and complete information in the group DSS is helpful in the decision-making process and increases organizational knowledge based on the chosen strategy. Recommendation for Researchers: Developing a group DSS for waste recycling companies can encourage strategic decision-making processes. This research integrates SSM and AHP to support a comprehensive group DSS because SSM encourages a deeper and more detailed understanding of waste recycling companies with complex problems. At the same time, AHP provides a structured approach for recycling companies to make decisions. The group DSS that will be developed can be used to identify other more relevant criteria, such as environmental impact, waste management regulations, and technological capabilities. Apart from more varied criteria, the group DSS can be encouraged to provide various alternatives such as waste paper, metal, or glass. In addition to evaluating the group DSS’s user interface design, waste recycling companies need to consider training or support for users to increase system adoption. Impact on Society: The waste problem requires the role of various stakeholders, one of which is a waste recycling company. The availability of a group DSS design can guide waste recycling companies in providing efficient and effective services so that they can respond more quickly to the waste management needs of the community. The community also gets transparent information regarding their waste management. The impact of good group DSS is reducing the amount of waste in society. Future Research: Future research could identify various other types of waste used as alternatives in the decision-making process to illustrate the complexity of the prioritization process. Future research could also identify other criteria, such as environmental impact, social aspects of community involvement, or policy compliance. Future research could involve decision-makers from other parties, such as the government, who play an essential role in the waste industry.

Aim/Purpose: In this study, we developed a recommendation system model designed to support decision-makers in identifying consumers eligible for pay-later options via consensus-based decision-making. This approach was chosen due to the high and complex risks involved, such as delayed payments, challenges in reaching consumers, and issues of bad credit. Background: The “pay-later” option, which allows consumers to postpone payment for e-commerce purchases, offers convenience and flexibility but also introduces several challenges: (i) by enabling payment deferral, merchants face financial risks, including potential delays or defaults in payment, adversely affecting their cash flow and profitability; and (ii) this payment delay can also heighten the risk of fraud, including identity theft and unauthorized transactions. Methodology: This study initiated a risk analysis utilizing the ROAD process. Considering contemporary economic developments and advancements in neural networks, integrating these networks into risk assessment has become crucial. Consequently, model development involved the amalgamation of three deep learning methods – CNN (Convolutional Neural Networks), RNN (Recurrent Neural Networks), and LSTM (Long Short-Term Memory) – to address various risk alternatives and facilitate multi-stage decision-making recommendations. Contribution: Our primary contribution is threefold. First, our study identified potential consumers by prioritizing those with the smallest associated problem consequence values. Second, we achieved an optimal recall value using a candidate generator. Last, we categorized consumers to assess their eligibility for pay-later rights. Findings: The findings from this study indicate that our multi-stage recommendation model is effective in minimizing the risk associated with consumer debt repayment. This method of consumer selection empowers policymakers to make informed decisions regarding which consumers should be granted pay-later privileges. Recommendations for Practitioners: This recommendation system is proposed to several key parties involved in the development, implementation, and use of pay-later systems. These parties include E-commerce Executive Management for financial analysis and risk evaluation, the Risk Management Team to assess and manage risks related to users utilizing Pay-Later services, and Sales Managers to integrate Pay-Later services into sales strategies. Recommendation for Researchers: Advanced fraud detection mechanisms were implemented to prevent unauthorized transactions effectively. The goal was to cultivate user confidence in the safety of their financial data by ensuring secure payment processing. Impact on Society: Ensuring consumers understand the terms and conditions of pay-later arrangements, including interest rates, repayment schedules, and potential fees, is crucial. Providing clear and transparent information, along with educating consumers about their financial responsibilities, helps prevent misunderstandings and disputes. Future Research: Our future development plans involve the ongoing assessment of the system’s performance to enhance prediction accuracy. This includes updating models and criteria based on feedback and changes in economic or market conditions. Upholding compliance with security and data privacy regulations necessitates the implementation of protective measures to safeguard consumer information. The implementation of such a system requires careful consideration to ensure fairness and adherence to legal standards. Additionally, it is important to acknowledge that algorithms and models may evolve over time through the incorporation of additional data and continuous evaluations.

Aim/Purpose: Accurate detection of vacant parking spaces is crucial for autonomous parking. Deep learning, particularly Graph Neural Networks (GNNs), holds promise for addressing the challenges of diverse parking lot appearances and complex visual environments. Our GNN-based approach leverages the spatial layout of detected marking points in around-view images to learn robust feature representations that are resilient to occlusions and lighting variations. We demonstrate significant accuracy improvements on benchmark datasets compared to existing methods, showcasing the effectiveness of our GNN-based solution. Further research is needed to explore the scalability and generalizability of this approach in real-world scenarios and to consider the potential ethical implications of autonomous parking technologies. Background: GNNs offer a number of advantages over traditional parking spot detection methods. Unlike methods that treat objects as discrete entities, GNNs may leverage the inherent connections among parking markers (lines, dots) inside an image. This ability to exploit spatial connections leads to more accurate parking space detection, even in challenging scenarios with shifting illumination. Real-time applications are another area where GNNs exhibit promise, which is critical for autonomous vehicles. Their ability to intuitively understand linkages across marking sites may further simplify the process compared to traditional deep-learning approaches that need complex feature development. Furthermore, the proposed GNN model streamlines parking space recognition by potentially combining slot inference and marking point recognition in a single step. All things considered, GNNs present a viable method for obtaining stronger and more precise parking slot recognition, opening the door for autonomous car self-parking technology developments. Methodology: The proposed research introduces a novel, end-to-end trainable method for parking slot detection using bird’s-eye images and GNNs. The approach involves a two-stage process. First, a marking-point detector network is employed to identify potential parking markers, extracting features such as confidence scores and positions. After refining these detections, a marking-point encoder network extracts and embeds location and appearance information. The enhanced data is then loaded into a fully linked network, with each node representing a marker. An attentional GNN is then utilized to leverage the spatial relationships between neighbors, allowing for selective information aggregation and capturing intricate interactions. Finally, a dedicated entrance line discriminator network, trained on GNN outputs, classifies pairs of markers as potential entry lines based on learned node attributes. This multi-stage approach, evaluated on benchmark datasets, aims to achieve robust and accurate parking slot detection even in diverse and challenging environments. Contribution: The present study makes a significant contribution to the parking slot detection domain by introducing an attentional GNN-based approach that capitalizes on the spatial relationships between marking points for enhanced robustness. Additionally, the paper offers a fully trainable end-to-end model that eliminates the need for manual post-processing, thereby streamlining the process. Furthermore, the study reduces training costs by dispensing with the need for detailed annotations of marking point properties, thereby making it more accessible and cost-effective. Findings: The goal of this research is to present a unique approach to parking space recognition using GNNs and bird’s-eye photos. The study’s findings demonstrated significant improvements over earlier algorithms, with accuracy on par with the state-of-the-art DMPR-PS method. Moreover, the suggested method provides a fully trainable solution with less reliance on manually specified rules and more economical training needs. One crucial component of this approach is the GNN’s performance. By making use of the spatial correlations between marking locations, the GNN delivers greater accuracy and recall than a completely linked baseline. The GNN successfully learns discriminative features by separating paired marking points (creating parking spots) from unpaired ones, according to further analysis using cosine similarity. There are restrictions, though, especially where there are unclear markings. Successful parking slot identification in various circumstances proves the recommended method’s usefulness, with occasional failures in poor visibility conditions. Future work addresses these limitations and explores adapting the model to different image formats (e.g., side-view) and scenarios without relying on prior entry line information. An ablation study is conducted to investigate the impact of different backbone architectures on image feature extraction. The results reveal that VGG16 is optimal for balancing accuracy and real-time processing requirements. Recommendations for Practitioners: Developers of parking systems are encouraged to incorporate GNN-based techniques into their autonomous parking systems, as these methods exhibit enhanced accuracy and robustness when handling a wide range of parking scenarios. Furthermore, attention mechanisms within deep learning models can provide significant advantages for tasks that involve spatial relationships and contextual information in other vision-based applications. Recommendation for Researchers: Further research is necessary to assess the effectiveness of GNN-based methods in real-world situations. To obtain accurate results, it is important to employ large-scale datasets that include diverse lighting conditions, parking layouts, and vehicle types. Incorporating semantic information such as parking signs and lane markings into GNN models can enhance their ability to interpret and understand context. Moreover, it is crucial to address ethical concerns, including privacy, potential biases, and responsible deployment, in the development of autonomous parking technologies. Impact on Society: Optimized utilization of parking spaces can help cities manage parking resources efficiently, thereby reducing traffic congestion and fuel consumption. Automating parking processes can also enhance accessibility and provide safer and more convenient parking experiences, especially for individuals with disabilities. The development of dependable parking capabilities for autonomous vehicles can also contribute to smoother traffic flow, potentially reducing accidents and positively impacting society. Future Research: Developing and optimizing graph neural network-based models for real-time deployment in autonomous vehicles with limited resources is a critical objective. Investigating the integration of GNNs with other deep learning techniques for multi-modal parking slot detection, radar, and other sensors is essential for enhancing the understanding of the environment. Lastly, it is crucial to develop explainable AI methods to elucidate the decision-making processes of GNN models in parking slot detection, ensuring fairness, transparency, and responsible utilization of this technology.

Aim/Purpose: This study aims to develop a solution for personalized tourism recommendations that addresses information overload, data sparsity, and the cold-start problem. It focuses on enabling tourists to choose the most suitable tourism-related facilities, such as restaurants and hotels, that match their individual needs and preferences. Background: The tourism industry is experiencing a significant shift towards digitalization due to the increasing use of online platforms and the abundance of user data. Travelers now heavily rely on online resources to explore destinations and associated options like hotels, restaurants, attractions, transportation, and events. In this dynamic landscape, personalized recommendation systems play a crucial role in enhancing user experience and ensuring customer satisfaction. However, existing recommendation systems encounter major challenges in precisely understanding the complexities of user preferences within the tourism domain. Traditional approaches often rely solely on user ratings, neglecting the complex nature of travel choices. Data sparsity further complicates the issue, as users might have limited interactions with the system or incomplete preference profiles. This sparsity can hinder the effectiveness of these systems, leading to inaccurate or irrelevant recommendations. The cold-start problem presents another challenge, particularly with new users who lack a substantial interaction history within the system, thereby complicating the task of recommending relevant options. These limitations can greatly hinder the performance of recommendation systems and ultimately reduce user satisfaction with the overall experience. Methodology: The proposed User-based Multi-Criteria Trust-aware Collaborative Filtering (UMCTCF) approach exploits two key aspects to enhance both the accuracy and coverage of recommendations within tourism recommender systems: multi-criteria user preferences and implicit trust networks. Multi-criteria ratings capture the various factors that influence user preferences for specific tourism items, such as restaurants or hotels. These factors surpass a simple one-star rating and take into account the complex nature of travel choices. Implicit trust relationships refer to connections between users that are established through shared interests and past interactions without the need for explicit trust declarations. By integrating these elements, UMCTCF aims to provide more accurate and reliable recommendations, especially when data sparsity limits the ability to accurately predict user preferences, particularly for new users. Furthermore, the approach employs a switch hybridization scheme, which combines predictions from different components within UMCTCF. This scheme leads to a more robust recommendation strategy by leveraging diverse sources of information. Extensive experiments were conducted using real-world tourism datasets encompassing restaurants and hotels to evaluate the effectiveness of UMCTCF. The performance of UMCTCF was then compared against baseline methods to assess its prediction accuracy and coverage. Contribution: This study introduces a novel and effective recommendation approach, UMCTCF, which addresses the limitations of existing methods in personalized tourism recommendations by offering several key contributions. First, it transcends simple item preferences by incorporating multi-criteria user preferences. This allows UMCTCF to consider the various factors that users prioritize when making tourism decisions, leading to a more comprehensive understanding of user choices and, ultimately, more accurate recommendations. Second, UMCTCF leverages the collective wisdom of users by incorporating an implicit trust network into the recommendation process. By incorporating these trust relationships into the recommendation process, UMCTCF enhances its effectiveness, particularly in scenarios with data sparsity or new users with limited interaction history. Finally, UMCTCF demonstrates robustness towards data sparsity and the cold-start problem. This resilience in situations with limited data or incomplete user profiles makes UMCTCF particularly suitable for real-world applications in the tourism domain. Findings: The results consistently demonstrated UMCTCF’s superiority in key metrics, effectively addressing the challenges of data sparsity and new users while enhancing both prediction accuracy and coverage. In terms of prediction accuracy, UMCTCF yielded significantly more accurate predictions of user preferences for tourism items compared to baseline methods. Furthermore, UMCTCF achieved superior coverage compared to baseline methods, signifying its ability to recommend a wider range of tourism items, particularly for new users who might have limited interaction history within the system. This increased coverage has the potential to enhance user satisfaction by offering a more diverse and enriching set of recommendations. These findings collectively highlight the effectiveness of UMCTCF in addressing the challenges of personalized tourism recommendations, paving the way for improved user satisfaction and decision-making within the tourism domain. Recommendations for Practitioners: The proposed UMCTCF approach offers a potential opportunity for tourism recommendation systems, enabling practitioners to create solutions that prioritize the needs and preferences of users. By incorporating UMCTCF into online tourism platforms, tourists can utilize its capabilities to make well-informed decisions when selecting tourism-related facilities. Furthermore, UMCTCF’s robust design allows it to function effectively even in scenarios with data sparsity or new users with limited interaction history. This characteristic makes UMCTCF particularly valuable for real-world applications, especially in scenarios where these limitations are common obstacles. Recommendation for Researchers: The success of UMCTCF can open up new avenues in personalized recommendation research. One promising direction lies in exploring the integration of additional contextual information, such as temporal (time-based) or location-based information. By incorporating these elements, the model could be further improved, allowing for even more personalized recommendations. Furthermore, exploring the potential of UMCTCF in domains other than tourism has considerable significance. By exploring its effectiveness in other e-commerce domains, researchers can broaden the impact of UMCTCF and contribute to the advancement of personalized recommendation systems across various industries. Impact on Society: UMCTCF has the potential to make a positive impact on society in various ways. By delivering accurate and diverse recommendations that are tailored to individual user preferences, UMCTCF fosters a more positive and rewarding user experience with tourism recommendation systems. This can lead to increased user engagement with tourism platforms, ultimately enhancing overall satisfaction with travel planning. Furthermore, UMCTCF enables users to make more informed decisions through broader and more accurate recommendations, potentially reducing planning stress and leading to more fulfilling travel experiences. Future Research: Expanding upon the success of UMCTCF, future research activities can explore several promising paths. Enriching UMCTCF with various contextual data, such as spatial or location-based data, to enhance recommendation accuracy and relevance. Leveraging user-generated content, like reviews and social media posts, could provide deeper insights into user preferences and sentiments, improving personalization. Additionally, applying UMCTCF in various e-commerce domains beyond tourism, such as online shopping, entertainment, and healthcare, could yield valuable insights and enhance recommendation systems. Finally, exploring the integration of optimization algorithms could improve both recommendation accuracy and efficiency.

Aim/Purpose: This study aims to investigate the influence of e-government public services on public trust at the local government level, addressing the pressing need to understand the factors shaping citizen perceptions and trust in government institutions. Background: With the proliferation of e-government initiatives worldwide, governments are increasingly turning to digital solutions to enhance public service delivery and promote transparency. However, despite the potential benefits, there remains a gap in understanding how these initiatives impact public trust in government institutions, particularly at the local level. This study seeks to address this gap by examining the relationship between e-government service quality, individual perceptions, and public trust, providing valuable insights into the complexities of citizen-government interactions in the digital age. Methodology: Employing a quantitative approach, this study utilises surveys distributed to users of e-government services in one of the regencies in Indonesia. The sample consists of 278 individuals. Data analysis is conducted using Partial Least Squares Structural Equation Modelling, allowing for the exploration of relationships among variables and their influence on public trust. Contribution: This study provides insights into the factors influencing public trust in e-government services at the local government level, offering a nuanced understanding of the relationship between service quality, individual perceptions, and public trust. Findings: This study emphasises information quality and service quality in e-government-based public services as crucial determinants of individual perception in rural areas. Interestingly, system quality in e-government services has no influence on individual perception. In the individual perception, perceived security and privacy emerge as the strongest antecedent of public trust, highlighting the need to guarantee secure and private services for citizens in rural areas. These findings emphasise the importance of prioritising high-quality information, excellent service delivery, and robust security measures to foster and sustain public trust in e-government services. Recommendations for Practitioners: Practitioners must prioritise enhancing the quality of e-government services due to their significant impact on individual perception, leading to higher public trust. Government agencies must ensure reliability, responsiveness, and the effective fulfilment of user needs. Additionally, upholding high standards of information quality in e-government services by delivering accurate, relevant, and timely information remains crucial. Strengthening security measures through robust protocols such as data encryption and secure authentication becomes essential for protecting user data. With that in mind, the authors believe that public trust in government would escalate. Recommendation for Researchers: Researchers could investigate the relation between system quality in e-government services and individual perception in different rural settings. Longitudinal studies could also elucidate how evolving service quality, information quality, and security measures impact user satisfaction and trust over time. Comparative studies across regions or countries can reveal cultural and contextual differences in individual perceptions, identifying both universal principles and region-specific strategies for e-government platforms. Analysing user behaviour and preferences across various demographic groups can inform targeted interventions. Furthermore, examining the potential of emerging technologies such as blockchain or artificial intelligence in enhancing e-government service delivery, security, and user engagement remains an interesting topic. Impact on Society: This study’s findings have significant implications for fostering public trust in government institutions, ultimately strengthening democracy and citizen-government relations. By understanding how e-government initiatives influence public trust, policymakers can make informed decisions to improve service delivery, enhance citizen engagement, and promote transparency, thus contributing to more resilient and accountable governance structures. Future Research: Future research could opt for longitudinal studies to evaluate the long-term effects of enhancements in service quality, information quality, and security. Cross-cultural investigations can uncover universal principles and contextual differences in user experiences, supporting global e-government strategies in rural areas. Future research could also improve the research model by adding more variables, such as risk aversion or fear of job loss, to gauge individual perceptions.

Aim/Purpose: This study focuses on two targeting strategies of out-store Location-Based Mobile Advertising (LBMA): the geo-fencing strategy (i.e., targeting customers who are near the focal store) and the geo-conquesting strategy (i.e., targeting those who are near competitors’ stores to visit the focal store). To the authors’ knowledge, no previous studies have compared the perceived intrusiveness of advertisements (ads) in geo-fencing and geo-conquesting settings, despite the accumulating literature on out-store LBMA. Hence, the aim of this study is to determine which targeting strategy is more effective in terms of reducing the perception of ads’ intrusiveness and increasing positive customers’ attitudes and purchase intention. Background: The intrusive nature of LBMA is perceived negatively by some customers, impacting their attitudes toward the ad, purchase intention, and even their perception of the brand. Therefore, identifying the targeting strategy under which ads are perceived as less intrusive is essential. Additionally, brick-and-mortar clothing stores in Jordan are facing challenges due to the rise of online shopping and increased competition from nearby stores. Thus, examining geo-fencing and geo-conquesting might tackle these challenges and encourage local clothing retailers to adopt these strategies. Methodology: A quantitative method was used in this study. A between-subjects experimental design was used to collect the data using a scenario-based survey distributed to Jordanians aged 18 to 45. A total of 531 responses were collected. After excluding those who do not belong to the targeted age group and those who did not pass the manipulation check, 406 responses were analyzed using the Statistical Package for the Social Sciences (SPSS) software version 28 and the Analysis of Moment Structures (AMOS) software version 26 to conduct Structural Equation Modeling (SEM). Contribution: This work offers valuable contributions by investigating the impact of the perceived intrusiveness of ads on purchase intention in the contexts of geo-fencing and geo-conquesting, which has not been studied before. Additionally, it fills a gap by examining this phenomenon in Jordan, a developing country in which attitudes toward LBMA have not been previously explored. Findings: The results revealed that location-based mobile ads sent under a geo-fencing strategy are perceived as less intrusive than those sent under a geo-conquesting strategy. In addition, customers’ attitudes fully mediate the relationship between intrusiveness and purchase intention only under the geo-fencing strategy. Ultimately, neither of the strategies is more effective in terms of increasing positive customer attitudes and purchase intentions in the context of clothing retail stores in Jordan. Recommendations for Practitioners: Clothing retailers in Jordan should consider adopting geo-fencing and geo-conquesting strategies to boost purchase intentions and tackle industry challenges. Additionally, to increase purchase intentions with geo-fencing, practitioners should focus on fostering positive customer attitudes toward ads, as simply perceiving them as less intrusive is not sufficient to drive purchase intention without the mediating effect of positive attitudes. Recommendation for Researchers: This research is crucial for academics and researchers as geolocation technology and LBMA are expected to advance significantly in the future. Researchers can investigate this topic through a randomized field experiment, followed by a research questionnaire to collect data from a real-world setting. Impact on Society: Utilizing LBMA is essential for local clothing retail stores that are trying to effectively reach and connect with their customers because searching the Internet for local goods and services is done primarily on mobile devices. Indeed, this study revealed that customers in both settings (i.e., geo-fencing and geo-conquesting) reported a high intention to visit the promoting store and to purchase from the advertised product category. Future Research: Future research can apply this topic to different industries and cultural contexts, as the results may vary across industries and regions. Moreover, future research could build on this study by investigating additional constructs, such as product category involvement, customization, and content type of the message (e.g., informative, entertaining).

Aim/Purpose: This study aims to evaluate the success of deep learning in building user profiles for personalized information access. Background: To better express document content and information during the matching phase of the information retrieval (IR) process, deep learning architectures could potentially offer a feasible and optimal alternative to user profile building for personalized information access. Methodology: This study uses deep learning-based models to deduce the domain of the document deemed implicitly relevant by a user that corresponds to their center of interest, and then used predicted domain by the best given architecture with user’s characteristics to predict other centers of interest. Contribution: This study contributes to the literature by considering the difference in vocabulary used to express document content and information needs. Users are integrated into all research phases in order to provide them with relevant information adapted to their context and their preferences meeting their precise needs. To better express document content and information during this phase, deep learning models are employed to learn complex representations of documents and queries. These models can capture hierarchical, sequential, or attention-based patterns in textual data. Findings: The results show that deep learning models were highly effective for building user profiles for personalized information access since they leveraged the power of neural networks in analyzing and understanding complex patterns in user behavior, preferences, and user interactions. Recommendations for Practitioners: Building effective user profiles for personalized information access is an ongoing process that requires a combination of technology, user engagement, and a commitment to privacy and security. Recommendation for Researchers: Researchers involved in building user profiles for personalized information access play a crucial role in advancing the field and developing more innovative deep-based networks solutions by exploring novel data sources, such as biometric data, sentiment analysis, or physiological signals, to enhance user profiles. They can investigate the integration of multimodal data for a more comprehensive understanding of user preferences. Impact on Society: The proposed models can provide companies with an alternative and sophisticated recommendation system to foster progress in building user profiles by analyzing complex user behavior, preferences, and interactions, leading to more effective and dynamic content suggestions. Future Research: The development of user profile evolution models and their integration into a personalized information search system may be confronted with other problems such as the interpretability and transparency of the learning-based models. Developing interpretable machine learning techniques and visualization tools to explain how user profiles are constructed and used for personalized information access seems necessary to us as a future extension of our work.

Aim/Purpose: This paper aims to investigate and understand the intentions of management undergraduate students in Hangzhou, China, regarding the adoption of Artificial Intelligence (AI) technologies in their education. It addresses the need to explore the factors influencing AI adoption in the educational context and contribute to the ongoing discourse on technology integration in higher education. Background: The paper addresses the problem by conducting a comprehensive investigation into the perceptions of management undergraduate students in Hangzhou, China, regarding the adoption of AI in education. The study explores various factors, including Perceived Relative Advantage and Trialability, to shed light on the nuanced dynamics influencing AI technology adoption in the context of higher education. Methodology: The study employs a quantitative research approach, utilizing the Confirmatory Tetrad Analysis (CTA) and Partial Least Squares Structural Equation Modeling (PLS-SEM) methodologies. The research sample consists of management undergraduate students in Hangzhou, China, and the methods include data screening, principal component analysis, confirmatory tetrad analysis, and evaluation of the measurement and structural models. We used a random sampling method to distribute 420 online, self-administered questionnaires among management students aged 18 to 21 at universities in Hangzhou. Contribution: This paper explores how management students in Hangzhou, China, perceive the adoption of AI in education. It identifies factors that influence AI adoption intention. Furthermore, the study emphasizes the complex nature of technology adoption in the changing educational technology landscape. It offers a thorough comprehension of this process while challenging and expanding the existing literature by revealing the insignificant impacts of certain factors. This highlights the need for an approach to AI integration in education that is context-specific and culturally sensitive. Findings: The study highlights students’ positive attitudes toward integrating AI in educational settings. Perceived relative advantage and trialability were found to impact AI adoption intention significantly. AI adoption is influenced by social and cultural contexts rather than factors like compatibility, complexity, and observability. Peer influence, instructor guidance, and the university environment were identified as pivotal in shaping students’ attitudes toward AI technologies. Recommendations for Practitioners: To promote the use of AI among management students in Hangzhou, practitioners should highlight the benefits and the ease of testing these technologies. It is essential to create communication strategies tailored to the student’s needs, consider cultural differences, and utilize the influence of peers and instructors. Establishing a supportive environment within the university that encourages innovation through policies and regulations is vital. Additionally, it is recommended that students’ attitudes towards AI be monitored constantly, and strategies adjusted accordingly to keep up with the changing technological landscape. Recommendation for Researchers: Researchers should conduct cross-disciplinary and cross-cultural studies with qualitative and longitudinal research designs to understand factors affecting AI adoption in education. It is essential to investigate compatibility, complexity, observability, individual attitudes, prior experience, and the evolving role of peers and instructors. Impact on Society: The study’s insights into the positive attitudes of management students in Hangzhou, China, toward AI adoption in education have broader societal implications. It reflects a readiness for transformative educational experiences in a region known for technological advancements. However, the study also underscores the importance of cautious integration, considering associated risks like data privacy and biases to ensure equitable benefits and uphold educational values. Future Research: Future research should delve into AI adoption in various academic disciplines and regions, employing longitudinal designs and qualitative methods to understand cultural influences and the roles of peers and instructors. Investigating moderating factors influencing specific factors’ relationship with AI adoption intention is essential for a comprehensive understanding.

Aim/Purpose: This study aims to analyze the factors that influence user addiction to AR face filters in social network applications and their impact on the online social anxiety of users in Indonesia. Background: To date, social media users have started to use augmented reality (AR) face filters. However, AR face filters have the potential to create positive and negative effects for social media users. The study combines the Big Five Model (BFM), Sense of Virtual Community (SVOC), and Stimuli, Organism, and Response (SOR) frameworks. We adopted the SOR theory by involving the personality factors and SOVC factors as stimuli, addiction as an organism, and social anxiety as a response. BFM is the most significant theory related to personality. Methodology: We used a quantitative approach for this study by using an online survey. We conducted research on 903 Indonesian respondents who have used an AR face filter feature at least once. The respondents were grouped into three categories: overall, new users, and old users. In this study, group classification was carried out based on the development timeline of the AR face filter in the social network application. This grouping was carried out to facilitate data analysis as well as to determine and compare the different effects of the factors in each group. The data were analyzed using the covariance-based structural equation model through the AMOS 26 program. Contribution: This research fills the gap in previous research which did not discuss much about the impact of addiction in using AR face filters on online social anxiety of users of social network applications. Findings: The results of this study indicated neuroticism, membership, and immersion influence AR face filter addiction in all test groups. In addition, ARA has a significant effect on online social anxiety. Recommendations for Practitioners: The findings are expected to be valuable to social network service providers and AR creators in improving their services and to ensure policies related to the list of AR face filters that are appropriate for use by their users as a form of preventing addictive behavior of that feature. Recommendation for Researchers: This study suggested other researchers consider other negative impacts of AR face filters on aspects such as depression, life satisfaction, and academic performance. Impact on Society: AR face filter users may experience changes in their self-awareness in using face filters and avoid the latter’s negative impacts. Future Research: Future research might explore other impacts from AR face filter addiction behavior, such as depression, life satisfaction, and so on. Apart from that, future research might investigate the positive impact of AR face filters to gain a better understanding of the impact of AR face filters.

Aim/Purpose: The research aims to investigate the factors that influence the continuous use of mobile banking applications to complete banking monetary transactions. Background: Despite a significant increase in the use of mobile banking applications, particularly during the COVID-19 pandemic, new evidence indicates that the use rate of mobile banking applications for operating banking monetary transactions has declined. Methodology: The study proposed an integrated model based mainly on the process virtualization theory (PVT) with other novel factors such as mobile banking application anthropomorphism and virtual process failure risk. The study model was empirically validated using structural equation modeling analysis on quantitative data from 484 mobile banking application users from Jordan. Contribution: The study focuses on continuing use or post-adoption behavior rather than pre-adoption behavior. This is important since the maximum and long-term viability, as well as the financial investment in mobile banking applications, depend on regular usage rather than first-time use or initial experience. Findings: The results indicate that process virtualizable and anthropomorphism have a strong positive impact on bank customers’ decisions to continue using mobile banking applications to complete banking monetary transactions. Meanwhile, the negative impact of virtualization process failure risk on continuous use has been discovered. The found factors explain 67.5% of the variance in continuous use. Recommendations for Practitioners: The study identified novel, significant factors that affect bank customers’ decisions to use mobile banking applications frequently, and these factors should be examined, matched, satisfied, or addressed when redesigning or upgrading mobile applications. Banks should provide users with clear directions, processes, or tutorials on how to complete monetary transactions effectively. They should also embrace Artificial Intelligence (AI) technology to improve their applications and products with anthropomorphic features like speech synthesizers, Chatbots, and AI-powered virtual bank assistants. This is expected to help bank customers conduct various banking services conveniently and securely, just as if interacting with real people. The study further recommends that banks create and publish clear norms and procedures, as well as promote tolerance and protect consumers’ rights when the process fails or mistakes occur. Recommendation for Researchers: The study provides measurement items that were specifically built for the context of mobile banking applications based on PVT notions. Researchers are invited to reuse, test, and modify existing measurement items, as well as submit new ones if necessary. The study model does not consider psychological aspects like trust and satisfaction, which would provide additional insight into factors affecting continuing use. Researchers could potentially take a different approach by focusing on user resistance and non-adoption. Impact on Society: Financial inclusion is problematic, particularly in underdeveloped nations. According to financial inclusion research, Jordanians rarely utilize mobile banking apps. Continuous usage of mobile banking applications will be extremely beneficial in closing the financial inclusion gap, particularly among women. Furthermore, it could help the country’s efforts to transition to a digital society. Future Research: The majority of study participants are from urban areas. Future studies should focus on consumers who live in rural areas. It was also suggested that the elderly be targeted because they may have different views/perspectives on the continued use of mobile banking applications.

Aim/Purpose: This study examines the adoption and continued use of m-learning in Iraqi universities amidst an unstable environment by extending the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) and Expectation-Confirmation Model (ECM) models. The primary goal is to address the specific challenges and opportunities in Iraq’s higher education institutions (HEIs) due to geopolitical instability and understand their impact on student acceptance, satisfaction, and continued m-learning usage. Background: The research builds on the growing importance of m-learning, especially in HEIs, and recognizes the unique challenges faced by institutions in Iraq, given the region’s instability. It identifies gaps in existing models and proposes extensions, introducing the variable “civil conflicts” to account for the volatile context. The study aims to contribute to a deeper understanding of m-learning acceptance in conflict-affected regions and provide insights for improving m-learning initiatives in Iraqi HEIs. Methodology: To achieve its objectives, this research employed a quantitative survey to collect data from 399 students in five Iraqi universities. PLS-SEM is used for the analysis of quantitative data, testing the extended UTAUT2 and ECM models. Contribution: The study’s findings are expected to contribute to the development of a nuanced understanding of m-learning adoption and continued usage in conflict-affected regions, particularly in the Iraqi HEI context. Findings: The study’s findings may inform strategies to enhance the effectiveness of m-learning initiatives in Iraqi HEIs and offer insights into how education can be supported in regions characterized by instability. Recommendations for Practitioners: Educators and policymakers can benefit from the research by making informed decisions to support education continuity and quality, particularly in conflict-affected areas. Recommendation for Researchers: Researchers can build upon this study by further exploring the adoption and usage of m-learning in unstable environments and evaluating the effectiveness of the proposed model extensions. Impact on Society: The research has the potential to positively impact society by improving access to quality education in regions affected by conflict and instability. Future Research: Future research can expand upon this study by examining the extended model’s applicability in different conflict-affected regions and assessing the long-term impact of m-learning initiatives on students’ educational outcomes.

Aim/Purpose: This study examined the use of Social Media Applications (SMAs) for accessing health-related information within a heterogeneous population in Jordan. The objective of this study was therefore threefold: (i) to investigate the usage of SMAs, including WhatsApp, Twitter, YouTube, Snapchat, Instagram, and Facebook, for accessing health-related information; (ii) to examine potential variations in the use of SMAs based on demographic and behavioral characteristics; and (iii) to identify the factors that can predict the use of SMAs. Background: There has been limited focus on investigating the behavior of laypeople in Jordan when it comes to seeking health information from SMAs. Methodology: A cross-sectional study was conducted among the general population in Jordan using an online questionnaire administered to 207 users. A purposive sampling technique was employed, wherein all the participants actively sought online health information. Descriptive statistics, t-tests, and regression analyses were utilized to analyze the collected data. Contribution: This study adds to the existing body of research on health information seeking from SMAs in developing countries, with a specific focus on Jordan. Moreover, laypeople, often disregarded by researchers and health information providers, are the most vulnerable individuals who warrant greater attention. Findings: The findings indicated that individuals often utilized YouTube as a platform to acquire health-related information, whereas their usage of Facebook for this purpose was less frequent. Participants rarely utilized Instagram and WhatsApp to obtain health information, while Twitter and Snapchat were very seldom used for this purpose. The variable of sex demonstrated a notable positive correlation with the utilization of YouTube and Twitter for the purpose of finding health-related information. Conversely, the variable of nationality exhibited a substantial positive correlation with the utilization of Facebook, Instagram, and Twitter. Consulting medical professionals regarding information obtained from the Internet was a strong indicator of using Instagram to search for health-related information. Recommendations for Practitioners: Based on the empirical results, this study provides feasible recommendations for the government, healthcare providers, and developers of SMAs. Recommendation for Researchers: Researchers should conduct separate investigations for each application specifically pertaining to the acquisition of health-related information. Additionally, it is advisable to investigate additional variables that may serve as predictors for the utilization of SMAs. Impact on Society: The objective of this study is to enhance the inclination of the general public in Jordan to utilize SMAs for health-related information while also maximizing the societal benefits of these applications. Future Research: Additional research is required to examine social media’s usability (regarding ease of use) and utility (comparing advantages to risks) in facilitating effective positive change and impact in healthcare.

Aim/Purpose: This study investigates the drivers of user satisfaction in e-government services and its influence on continued use intention and citizen trust in government. It employs the integration of the Technology Acceptance Model (TAM) and the Information System Success Model (ISSM). Background: Electronic government, transforming citizen-state interactions, has gained momentum worldwide, including in India, where the aim is to leverage technology to improve citizen services, streamline administration, and engage the public. While prior research has explored factors influencing citizen satisfaction with e-government services globally, this area of study has been relatively unexplored in India, particularly in the post-COVID era. Challenges to widespread e-government adoption in India include a large and diverse population, limited digital infrastructure in rural areas, low digital literacy, and weak data protection regulations. Additionally, global declines in citizen trust, attributed to economic concerns, corruption, and information disclosures, further complicate the scenario. This study seeks to investigate the influence of various factors on user satisfaction and continuance usage of e-government services in India. It also aims to understand how these services contribute to building citizens’ trust in government. Methodology: The data were collected by utilizing survey items on drivers of e-government services, user satisfaction, citizen trust, and continuance use intention derived from existing literature on information systems and e-government. Responses from 501 Indian participants, collected using an online questionnaire, were analyzed using PLS-SEM. Contribution: This study makes a dual contribution to the e-government domain. First, it introduces a comprehensive research model that examines factors influencing users’ satisfaction and continuance intention with e-government services. The proposed model integrates the TAM and ISSM. Combining these models allows for a comprehensive examination of e-government satisfaction and continued intention. By analyzing the impact of user satisfaction on continuance intention and citizen trust through an integrated model, researchers and practitioners gain insights into the complex dynamics involved. Second, the study uncovers the effects of residential status on user satisfaction, trust, and continuance intention regarding e-government services. Findings reveal disparities in the influence of system and service quality on user satisfaction across different user segments. Researchers and policymakers should consider these insights when designing e-government services to ensure user satisfaction, continuance intention, and the building of citizen trust. Findings: The findings indicate that the quality of information, service, system, and perceived usefulness play important roles in user satisfaction with e-government services. All hypothesized paths were significant, except for perceived ease of use. Furthermore, the study highlights that user satisfaction significantly impacts citizen trust and continuance use intention. Recommendations for Practitioners: The findings suggest that government authorities should focus on delivering accurate, comprehensive, and timely information in a secure, glitch-free, and user-friendly digital environment. Implementing an interactive and accessible interface, ensuring compatibility across devices, and implementing swift query resolution mechanisms collectively contribute to improving users’ satisfaction. Conducting awareness and training initiatives, providing 24×7 access to online tutorials, helpdesks, technical support, clear FAQs, and integrating AI-driven customer service support can further ensure a seamless user experience. Government institutions should leverage social influence, community engagement, and social media campaigns to enhance user trust. Promotional campaigns, incentive programs, endorsements, and user testimonials should be used to improve users’ satisfaction and continuance intention. Recommendation for Researchers: An integrated model combining TAM and ISSM offers a robust approach for thoroughly analyzing the diverse factors influencing user satisfaction and continuance intention in the evolving digitalization landscape of e-government services. This expansion, aligning with ISSM’s perspective, enhances the literature by demonstrating how user satisfaction impacts continuance usage intention and citizen trust in e-government services in India and other emerging economies. Impact on Society: Examining the factors influencing user satisfaction and continuance intention in e-government services and their subsequent impact on citizen trust carries significant societal implications. The findings can contribute to the establishment of transparent and accountable governance practices, fostering a stronger connection between governments and their citizens. Future Research: There are several promising avenues to explore to enhance future research. Expanding the scope by incorporating a larger sample size could enable a more thorough analysis. Alternatively, delving into the performance of specific e-government services would offer greater precision, considering that this study treats e-government services generically. Additionally, incorporating in-depth interviews and longitudinal studies would yield a more comprehensive understanding of the dynamic evolution of digitalization.

Breast cancer is leading cause of mortality among women compared to other types of cancers. Hence, early breast cancer diagnosis is crucial to the success of treatment. Various pathological and imaging tests are available for the diagnosis of breast cancer. However, it may introduce errors during detection and interpretation, leading to false-negative and false-positive results due to lack of pre-processing of it. To overcome this issue, we proposed a effective image pre-processing technique-based on Otsu's thresholding and single-seeded region growing (SSRG) to remove artefacts and segment the pectoral muscle from breast mammograms. To validate the proposed method, a publicly available MIAS dataset was utilised. The experimental finding showed that proposed technique improved 18% breast cancer detection accuracy compared to existing methods. The proposed methodology works efficiently for artefact removal and pectoral segmentation at different shapes and nonlinear patterns.

DSSP stands as a foundational tool in the domain of protein secondary structure prediction, yet it encounters notable challenges in accurately annotating irregular structures, such as β-turns and γ-turns, which constitute approximately 25%-30% and 10%-15% of protein turns, respectively. This limitation arises from DSSP's reliance on hydrogen-bond analysis, resulting in annotation gaps and reduced consensus on irregular structures. Alternatively, PROMOTIF excels at identifying these irregular structure annotations using phi-psi information. Despite their complementary strengths, previous methodologies utilised DSSP and PROMOTIF separately, leading to disparate prediction methods for protein secondary structures, hampering comprehensive structure analysis crucial for drug development. In this work, we bridge this gap using an annotation fusion approach, combining DSSP structures with beta, and gamma turns. We introduce IRNN-SS, a model employing deep inception and bidirectional gated recurrent neural networks, achieving 77.4% prediction accuracy on benchmark datasets, outpacing current models.

In the context of asthma severity prediction, this study delves into the feature importance of various symptoms and demographic attributes. Leveraging a comprehensive dataset encompassing symptom occurrences across varying severity levels, this investigation employs visualisation techniques, such as stacked bar plots, to illustrate the distribution of symptomatology within different severity categories. Additionally, correlation coefficient analysis is applied to quantify the relationships between individual attributes and severity levels. Moreover, the study harnesses the power of random forest and the Gini importance methodology, essential tools in feature importance analytics, to discern the most influential predictors in asthma severity prediction. The experimental results bring to light compelling associations between certain symptoms, notably 'runny-nose' and 'nasal-congestion', and specific severity levels, elucidating their potential significance as pivotal predictive indicators. Conversely, demographic factors, encompassing age groups and gender, exhibit comparatively weaker correlations with symptomatology. These findings underscore the pivotal role of individual symptoms in characterising asthma severity, reinforcing the potential for feature importance analysis to enhance predictive models in the realm of asthma management and bioinformatics.