hi Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
hi Contagious : why things catch on / Jonah Berger By prospero.murdoch.edu.au Published On :: Berger, Jonah Full Article
hi Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill] By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
hi Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki By prospero.murdoch.edu.au Published On :: Okazaki, Shintarō, 1928- Full Article
hi Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
hi Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
hi Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau By prospero.murdoch.edu.au Published On :: Hair, Joseph F Full Article
hi Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins By prospero.murdoch.edu.au Published On :: Quester, Pascale G. (Pascale Genevieve), author Full Article
hi Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland By prospero.murdoch.edu.au Published On :: Barden, Phil, 1959- Full Article
hi Content marketing : think like a publisher-- how to use content to market online and in social media / Rebecca Lieb By prospero.murdoch.edu.au Published On :: Lieb, Rebecca Full Article
hi Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson By prospero.murdoch.edu.au Published On :: Schiffman, Leon G., author Full Article
hi Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
hi Integrated marketing communications / Chitty, Luck, Barker, Valos, Shimp By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
hi The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
hi Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
hi International marketing / Pervez N. Ghauri, Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- author Full Article
hi Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
hi Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler By prospero.murdoch.edu.au Published On :: Armstrong, Gary (Gary M.), author Full Article
hi Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
hi The business of children's entertainment / Norma Odom Pecora By prospero.murdoch.edu.au Published On :: Pecora, Norma Odom Full Article
hi Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton] By prospero.murdoch.edu.au Published On :: Del Vecchio, Gene Full Article
hi Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
hi Marketing management / Philip Kotler, Kevin Lane Keller By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
hi Social media management : persuasion in networked culture / Ben Shields By prospero.murdoch.edu.au Published On :: Shields, Ben Ryan, author Full Article
hi Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
hi Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble By prospero.murdoch.edu.au Published On :: Gamble, Stephen, author Full Article
hi The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell By prospero.murdoch.edu.au Published On :: Kimbell, Lucy, author Full Article
hi Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne By prospero.murdoch.edu.au Published On :: Kim, W. Chan, author Full Article
hi Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
hi Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Full Article
hi Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott By prospero.murdoch.edu.au Published On :: Elliott, Greg, author Full Article
hi Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
hi Everything You Need to Know About YouTube RSS Feeds By www.rss-specifications.com Published On :: Mon, 6 Jan 2014 09:00:00 -0500 YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you. Whatever your reasoning, you’re going to need to know a little bit about YouTube RSS feeds in order to get started. complete article Full Article
hi Facebook Testing Highlights By www.rss-specifications.com Published On :: Mon, 24 Feb 2014 09:00:00 -0500 According to TechCrunch, three tabs reside within the People section, including Highlights, which displays your friends birthdays and important life events. complete article Full Article
hi Teens, Social Media and the School System: Misunderstood or Toxic Relationship? By www.rss-specifications.com Published On :: Tue, 29 Apr 2014 09:00:13 -0400 The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school. The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial. complete article Full Article
hi Google Looks to Shed 'Geek' Glass with Designer Chic By www.rss-specifications.com Published On :: Mon, 9 Jun 2014 09:00:55 -0400 Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January. The designer collection will include five new frames and eight new shades. complete article Full Article
hi Evernote and Feed.ly Servers were Hit by DDoS Attacks as Criminals Tried to Extort Money By www.rss-specifications.com Published On :: Wed, 18 Jun 2014 09:00:00 -0400 Earlier this week, popular notetaking app Evernote, and RSS feed service Feed.ly were taken down by multi-hour DDoS attacks. Evernote managed to stay active with major lag and issues while Feedly was rendered unavailable. complete article Full Article
hi How to Find Highly Effective Keywords By www.rss-specifications.com Published On :: Tue, 1 Jul 2014 13:07:08 -0400 Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies buried in the rubble that Google give you. complete article Full Article
hi Proven High Quality RSS Feed Aggregators By www.rss-specifications.com Published On :: Wed, 9 Jul 2014 09:00:00 -0400 RSS feed aggregators require precision, user-friendliness, and overall quality to win the hearts of those who live by them. These RSS feed aggregators can be difficult to come by, but there are a few out there that have withstood the test of time. With the departure of Google Reader, it has become important to see who has survived and who was flushed away with this move as collateral damage. complete article Full Article
hi Summary Writing Hints and Tips That Get Great Results By www.rss-specifications.com Published On :: Wed, 21 Jan 2015 09:00:00 -0500 The summary is your hook to get readers to click on your article. Think of the summary as the hot fudge to your article titles ice cream. You can give a headline that states Ice Cream and it may be enough to turn a few heads, but not likely. Add a quick summary that describes the ice cream in more depth – such as the promise of a creamy, chocolate, mouthwatering, hot-fudge sundae – and you are far more likely to get the attraction you want and need. complete article Full Article
hi How to Setup an RSS Feed in MailChimp By www.rss-specifications.com Published On :: Fri, 30 Jan 2015 09:00:00 -0500 Every blog has an RSS feed but with Mailchimp you take your average RSS feed up a notch. By using a newsletter service like Mailchimp you can take your standard feed and turn it into an email campaign. This might sound confusing but Mailchimp helps make this process easy and this post will walk you through the process step by step. complete article Full Article
hi 10 Tactics for Launching a Product Using Social Media By www.rss-specifications.com Published On :: Mon, 20 Apr 2015 09:00:00 -0400 The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand. complete article Full Article
hi Everything You Need To Know About YouTube RSS Feeds By www.rss-specifications.com Published On :: Fri, 10 Jul 2015 09:00:00 -0400 YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you. complete article Full Article
hi Google+ History By www.rss-specifications.com Published On :: Fri, 14 Aug 2015 09:00:00 -0400 Create a social network or risk everything. That was the original pitch for Googles Facebook rival, Google+, a refrain hammered over and over by the social network's chief architect, Vic Gundotra, in meetings with the companys top brass. Gundotra, described by colleagues we spoke with as charismatic and politically-savvy, eventually persuaded Larry Page, the Google cofounder who returned as CEO at the beginning of 2011 after a decade behind the scenes, to turn the company upside down for this cause. complete article Full Article
hi Internet of Things and Social Media By www.rss-specifications.com Published On :: Wed, 21 Oct 2015 09:00:42 -0400 Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. complete article Full Article
hi There Is Nothing Virtual About Building Relationships on Social Media By www.rss-specifications.com Published On :: Sun, 15 Nov 2015 09:00:00 -0500 I remember saying that if I could ever figure out how a person could be in two places at once I would retire a billionaire. And then, I figured it out. Because being in two places or more simultaneously is exactly what social media allows us to appear to do. With a nearly endless supply of apps designed to cross-post anything we can enter into a digital device, you would think the impossible had finally been achieved. Certainly a lot of innovative people have ensured a comfortable retirement by making that illusion easy to create. But what is it costing entrepreneurs who fall prey to it? complete article Full Article
hi This Chrome Extension Replaces Facebooks Trending Topics with any RSS feed By www.rss-specifications.com Published On :: Tue, 5 Jan 2016 09:00:00 -0500 Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker. complete article Full Article
hi 5 Things Entrepreneurs Should Not Forget About Social Media By www.rss-specifications.com Published On :: Mon, 18 Jan 2016 09:00:00 -0500 Social media has become a popular (and profitable) marketing tool for new and experienced entrepreneurs. Establishing an account and building an audience organically costs only time, and most platforms offer reasonably priced advertising options for those who want a little extra push. complete article Full Article
hi LinkedIn for Lawyers: Newly Issued Ethical Guidance Makes Social Media Use Less Risky By www.rss-specifications.com Published On :: Fri, 29 Jan 2016 09:00:29 -0500 The ethics guidance interpreting Attorney Advertising rules in the social media context continues to evolve, but this time the evolution appears to be for the better, taking into account the realities of the growing use of social media. As you may recall, early last year, the New York County Lawyers Association weighed in on the ethical implications for lawyers using LinkedIn and suggested that attorneys using the self-proclaimed Worlds Largest Professional Network needed to beware that their posts on that site, even the most casual, did not run afoul of the attorney advertising rules. complete article Full Article
hi Slow Feeds Organizes Your RSS Feeds, Highlights Stories You Might Miss By www.rss-specifications.com Published On :: Fri, 19 Feb 2016 09:00:00 -0500 Slow Feeds organizes your subscriptions into different lists. Theres a stream for low-volume sites that do not update terribly often (sites that update, weekly, for example, but when they do, you want to read them), a stream for the remaining high-volume sites that you can check more regularly, a stream specifically of the most-linked webpages in your feeds, and even a special feed just for articles you have starred to save for later, or review in order which is great if you are starring a bunch of articles on a specific topic, for example.. complete article Full Article