Rolls-Royce unveils Arcadia, the third custom-made ‘Coachbuild Droptail’ in the world

Home-grown wisdom: Challenger brand strategies from Rajeev Juneja, Vice-Chairman and MD of Mankind Pharma

The art of creating topical marketing campaigns that leverage special moments

Irish brand Burgoyne is threading its way into Indian retail

Bollywood’s entrepreneurial leap is seeing stars use their fame and influence to co-create winning brands 

How are first-time candidates managing their digital presence? What are the dos and don’ts?

Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single malt, the colour purple — in all its hues — dominated the room. An apt colour to denote that the origin of the Batch Indian Single Malt was from a distillery in the wine capital Nashik

The Gurgaon-based integrated arm of DDB Mudra has grown thanks to focussing on the full funnel in a customer journey

An exploration of the relationship between products, services and the concept of time

Goafest, the premier event of the advertising and marketing community is back — but this time in Mumbai.

The right-fit revolution: Recruitment ads are evolving to meet the modern workforce’s quest for flexibility and purpose

Even as the wheels of time turn, the scooter will remain a steadfast symbol of resilience and adaptability

In conversation with Ajoy Chawla, CEO, Tanishq, the jewellery division of Titan Co Ltd 

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? 

The joy and connections found in communal viewing is unparalleled

Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest

Travis Coates, COO of Swedish firm Transcom feels India’s talent and skill pool over time will make it another important hub for them

The Mysuru-based incense company has scented growth in all sorts of prayer offerings from diyas to turmeric and camphor

Coimbatore’s legendary Annapoorna Hotel can teach marketers a lesson or two

A big takeaway from Cannes Lions 2024 is that what were feared to be threats — AI and tech — have become powerful allies for ad folks

In India where power supply is often erratic and fluctuates, this silent guardian protects our appliances, much like the father of a family

Here’s a quick shot at the best apps for different sports that I and my friends use — with a rider

The spectator friendly 20-over format has grown the game — 89 countries are now ranked in T20 men’s cricket and 74 countries in T20 women’s cricket

Medals and marketing: A host of brands have a lot riding on the athletes as they look to leverage the sports extravaganza

Counter-intuition and not taking the rational path have often helped brands become a huge success

A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants and desires and ultimately make us who we are as a people.

Reviving traditional Indian cookware for modern kitchens, P-Tal and Green Heirloom cater to conscious consumers seeking heritage products

Cholatails has been curated in partnership with Ajit Balgi, a beverage expert, and founder of The Happy High bartending academy in Mumbai

The Advertising Club has forged a deal with the Institute of Practitioners in Advertising (IPA) to offer global courses at special prices to its members under the aegis of The TAC Academy.

India’s $130 billion lifestyle market, with fashion accounting for nearly 80 per cent, is expected to grow at 10-12 per cent CAGR, to reach $210 billion over the next five years, finds a study by Bain & Company and Myntra

On a High: Ticketing platforms are sitting on a goldmine as the live events space is booming with experiences big and small

Aditi Handa and Sneh Jain’s D2C start-up is disrupting the breads and cakes category by offering artisanal quality bakes on a national scale

As the festive season approaches, we can think about gifting differently

Formula for personal growth: Brand and design evangelist Lulu Raghavan says one has to be grounded and humble to nurture ambitions

Polarising though the fashion trend is, it continues to rule as it signifies authenticity and vulnerability

How Dentsu Creative is evolving in step with the rapidly changing world of advertising