It’s not that the world is suddenly and cruelly bereft of writers, but let’s be honest: there aren’t too many of them coming to advertising.

Post the NTO implementation, the dynamics have tilted in favour of the broadcasters.

Last year, PepsiCo, too, had reduced the salt content in two of its Lay’s chips variants and introduced Kurkure Multigrain packs with 21% lesser sodium.

Not every urban customer has ordered from us yet, and very few are ordering more than 20 meals a month from us. There is enough and more to be done in the food delivery marketplace

In the era of e-commerce, where do direct selling companies with a sparse digital presence stand?

The company, often described as a virtual bulletin board for images, counts the Asia Pacific region as one of its fastest growing ones; it opened an office in Singapore in July to service the Indian and South East Asian markets.

This is to create, produce and distribute content via the Microsoft Azure cloud platform.

Mahindra Group brought back its Jawa motorcycles last year; Campa Cola is keen on making a return; and HUL’s Liril has attempted many relaunches

Indian tea brands want a piece of this steaming hot business.

OTT platforms are partnering with travel agencies, airlines and cruises to tap on-the-go audiences

Advertising when the customer needs your product the most is an age-old tactic for effective marketing.

Consumers are looking at spending cautiously, but they have not stopped their purchases.

Some retailers are using technology to resolve customer queries, and offer customers a better shopping experience

I am very organised; my entire day is well planned. After a quick short walk in the morning, I reach office by 8.30 am. I like to review what I wish to accomplish at the beginning of my day and schedule all the meetings beforehand.

Cost of one SMS is around 12 paise, whereas a promotional e-mail could cost 2-4 paise. A retail brand organising a high intensity campaign for its seasonal sale could end up spending Rs 15-20 lakh to reach its consumers.

We will look at geographical expansion for our salons; but for products, we aim to expand within India at the moment.

While Nokia phones are sold on both Amazon and Flipkart, the company stays out of flash sales — a strategy that has become a staple for brands like Xiaomi and OnePlus

The biggies have built dark stores, warehousing, last-mile deliveries and launched private labels, but still struggle with low margins.

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

As per a report by BARC India and Nielsen, there has been a 30% increase in the time spent on education apps on smartphones since the lockdown

UFC chief Dana White got the green light in Florida to hold bouts without spectators and will televise UFC 249 from Veterans Memorial Stadium in Jacksonville.

The US women's national team on Friday filed an appeal against a legal setback in their equal pay lawsuit, saying they are being paid less than the men even though they win twice as much.

Alejandro Dominguez, president of the South American football body, CONMEBOL said that he was surprised by FIFA's decision to allow five substitutes when the sport resumes after coronavirus pandemic.

"Such coercive and forcible extraction of personal information from an individual is unheard of in a democratic and republic setup and it is attribute of a dictatorial system," the petition said.

Xiaomi's low-cost Redmi models dominate the budget market, but that could hurt the Mi 10 5G, priced starting at Rs. 49,999

iPhone SE (2020) was unveiled last month, and this "affordable" new offering from Apple is priced in India starting at Rs. 42,500. India availability and sale details were not announced at the...

Zoom has gained immense popularity in India despite the government warning against it, and advising users to opt for other alternatives. According to app intelligence firm Sensor Tower, India...

Redmi Note 9 Pro Max first sale date has now been revealed. The phone was launched alongside the Redmi Note 9 Pro in India back in March. The sale of the Redmi Note 9 Pro began in the same month, but...

Facebook.com gets more streamlined when it comes to navigation, enabling easier discovery of videos, games, and even Groups.