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Surveying New Functional Foods & Beverages Debuting in January 2021

This month's Form+Function collection includes shakes for diabetic diets, immunity and protein snacks.




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Odyssey 222 Energy Beverages

Odyssey introduced its latest innovation, the 222 line, featuring 222mg of caffeine paired with Odyssey’s proprietary blend of mood and energy boosting Lion’s Mane and Cordyceps. 




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New Beverages for Cognitive Health

Bigelow says the Peak Energy Black Tea features caffeine and L-Theanine to benefit brain and mood with sustained clarity and focus. Whispering Wildflowers is a caffeine-free, herbal tea with a rosy purple color and a floral blend of lavender, rose, passionflower, and butterfly pea flower that finishes with a hint of sweetness. 




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Nirvana Super Wellness Beverage

GNC is highlighting Nirvana Super Electrolyte Drinks and Energy Seltzers as a resource to support GLP-1 users maintain muscle mass as they lose weight during and after taking those medications.




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Black Rifle Energy Beverages

Powered by BRCC’s proprietary Black Rifle Energy™ Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging.




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The Rapidly Growing Use of Mushrooms in Food & Beverage Formulations

Learn how mushrooms and mushroom-derived ingredients are boosting flavor, texture, and health in an expanded range of products.




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Sunrider IntelliRise Nootropic Beverage

IntelliRise features a blend of functional mushrooms and adaptogenic plants, including lions mane mushroom (Hericium Erinaceus), cordyceps mushroom, Rhodiola Rosea, and Korean panax ginseng.




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Laird Superfood Instant Lattes with Adaptogens, Prebiotic Daily Greens

Laird Superfood has revitalized several products to make them more functional, and they are launching on the Laird Superfood website and at retail partners. This new brand look and the Force of Nature campaign were created to reflect the passion of our consumers and deliver on Laird Superfood's mission. 




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Beneo: Digestive Health

A recently published study conducted by researchers from The Department of Food and Nutritional Sciences University of Reading (UK), in collaboration with the BENEO-Institute, demonstrates that prebiotic chicory root fibers support the selective growth of Bifidobacteria in the human gut, no matter which food application and food matrix in which they are used. 




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R.W. Knudsen Family Organic Juice Beverage Shots

R.W. Knudsen Family Organic Juice Beverage Shots contain high-quality, certified organic ingredients and come in 2.5oz bottles with no refrigeration required. Each bottle contains 25 calories and 3-4g total sugars per serving.




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Blendtopia Prepackaged Frozen Smoothie Kits

Blendtopia’s prepackaged frozen smoothie kits set consumers up for wellness success with optimal convenience and without complication—simply blend with 12oz of liquid. The smoothie kits contain chia seeds, goji berries, wheatgrass and more.




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Dole Packaged Foods Keto Certified Frozen Fruit Blend

Dole Packaged Foods introduced the first Keto Certified Frozen Fruit Blend, the Dole® Keto Berry Blend, and a line of three new Dole Boosted Blends™. Each is designed to help support nutrition goals and can be used to make a convenient, ready-to-blend smoothie.




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Om Mushroom Superfood Expands Line of Functional Beverages

Developed to address key health states such as immune and mental health, energy and focus with the power of mushrooms, Om’s functional beverages are a convenient and nutritious way to upgrade wellness routines.




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Eat the Change Organic Carrot Chews for Adults of All Ages and Teens

Each 4.23oz, multi-serve pouch is packed with flavor and contains 2g of fiber and only 130 calories per serving. They are also vegan, certified USDA organic, OU Kosher and paleo-friendly. 




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New Food and Beverage Products Featuring Grains and Seeds

"We hear from parents they want more plant-based protein options that align with their food and climate values," said Gerber President and CEO Tarun Malkani. "Gerber Plant-tastic offers stage-based nutrition across milestones starting with organic toddler pouches, snacks and meals."




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Regenerative Agriculture, Organic Trends Spark Innovation for Grains, Rice and Pasta Ingredients

QUINN announced its participation in the Soil Carbon Initiative (SCI). Since 2020, QUINN has worked with Nebraska sorghum grower Steve Tucker, an SCI farmer partner, as he transitions to regenerative practices. Sorghum, a nutrient-dense and inherently sustainable crop, has been a crucial ingredient for Quinn’s supply chain since the company debuted whole-grain, gluten-free pretzels in 2016.




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Seeds of Change Super Grains

Seeds of Change™, a part of Mars, introduced its new innovation called Super Grains. This latest line-up makes eating wholesome, organic meals accessible through three cuisine-based flavor varieties.




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Siemer Milling Company Pledges $1 million Gift to the University of Illinois for Wheat Research

The Illinois Wheat Initiative will bring together faculty to collaborate on research related to wheat cultivation in Illinois. The hope is that other entities throughout the wheat value chain — including growers, millers, and food companies — will invest in the Illinois Wheat Initiative to advance the industry. 




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Lotus Foods to Accelerate Shift Toward Regenerative Food System

The investment will enable Lotus Foods to further scale its business by deepening investments along its value chain, from sourcing new global rice cultivation communities to growing and diversifying its customer base.




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Surthrival Wild-Foraged, Plant-Based Protein Powder

Surthrival launched Black Walnut Protein Powder, a sustainable, wild-crafted protein powder sourced from black walnuts collected by foragers in the American Midwest. 




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PEP Bar, Peptide Longevity Bar

PeptiStrong™ by Nuritas, the leader in AI-based peptide discovery, is a clinically proven, fava bean ingredient that serves as an advanced plant-based solution for boosting muscle protein synthesis, reducing muscle protein breakdown, and decreasing exercise-induced inflammation. 




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Coconut Cult Orange Dreamsicle Probiotic Yogurt

Offering an array of flavors, Coconut Cult's lineup includes staple varieties such as Original, Chocolate Mousse, Harvest Strawberry, and the newly introduced Orange Dreamsicle. 




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Thrive Frozen Nutrition IDDSI 4 Gelato Formula

This new formula adheres to the International Dysphagia Diet Standardisation Initiative (IDDSI) guidelines, ensuring precise thickness for those with swallowing difficulties. 




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Purely Elizabeth Adaptogenic Grain-Free Superfood Bars

The bars are powered by Reishi - a known adaptogenic superfood that helps the body balance stress and supports healthy immune function, detoxification, and overall health - as well as nutrient-rich, elevated ingredients including cashew butter, coconut oil, hemp seeds, cashews, pumpkin seeds, almonds, and chia seeds.




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Toodaloo Adaptogenic Trail Mixes

Toodaloo, a new snack brand dedicated to healing the mind, body, spirit and planet, launched a line of adaptogenic trail mixes. Available in five varieties, each trail mix is crafted with care and infused with adaptogenic herbs and superfoods that restore balance.




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Lifeway Foods Vegan Oat Beverage

The new vegan drink is made with 100% whole grain oats, and heart-healthy beta-glucans.




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Protekt Liquid Immunity Supplement Beverage Enhancer

This all-natural liquid formulation showcases zero calories, no sugar, and no added artificial flavors or ingredients.




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ROAR Organic Strawberry Lemonade Complete Hydration Beverage, Plus Powders

Strawberry Lemonade, the latest flavor of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration™ beverage line. 





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4Th & Heart Protein Collagen Woke Bars

4th & Heart continues to revolutionize the ways in which consumers integrate ghee into their daily lifestyles with a the decadent protein, energy and collagen WOKE bars.




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Ready, Set, Food! Stage 3

Ready, Set, Food!, a leader in all-natural, organic early allergen introduction, announced the official launch of Stage 3, the third installment of its guided system, which offers babies continued exposure to peanut, egg, and milk, while introducing the other top six allergens, tree nuts – cashew, walnut and almond – as well as wheat, soy and sesame. 




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Foods and Beverage Developers Feed a Growing Interest in Nutrition for Babies and Toddlers

More than ever before, today’s parents, especially Millennials, are paying particular attention to the foods and beverages they give their babies and toddlers.




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Nassau Candy: Next Gen Appeal

They might be small, but they have HUGE purchasing potential. Generation Alpha—that’s anyone born between 2010 and 2025—is shaping up to be one of most savvy and influential consumer demographics in history 




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Leahy-IFP All Friends Beverage Infusions

All Friends answers rising demand for better for you beverage options, especially among Millennials and Gen Z who control the largest share of dollars in the QSR and fast casual space.




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The Value of Premixes in Food and Beverage Product Development

Premixes range from the mandated vitamins and minerals for addressing nutrient shortfalls to trendy ingredients like turmeric, ginger, activated charcoal, collagen, and botanical bioactives that consumers believe are healthier for them.




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Electrolit Hydration Beverage Mango Flavor

Each 21fl-oz serving of Electrolit contains 326mg of electrolytes alongside real glucose- a natural source of energy that boosts the body's recovery from dehydration.




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Goode Health Launches Ultimate Wellness Blend to Address Nutrient Hunger Gap

Now available to consumers after an extensive research and test pilot phase, the smoothie blend comes in two flavors, Moroccan Chocolate and Vanilla Spice, both of which can be customized with up to four boosters: immune support, metabolism, vascular and recovery.




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Bigelow Tea Black, Herbal Teas Featuring Functional Benefits

Bigelow Tea continues to transform its offerings with Peak Energy™ Black Tea plus extra L-Theanine and Caffeine, Whispering Wildflowers™ Herbal Tea plus L-Theanine, and Ginger Honey Herbal Tea plus Zinc where each blend provides flavor while featuring ingredients and nutrients with functional benefits.




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SternVitamin: BFY Plant-Based Beverages

Consumer enthusiasm for plant-based foods continues to grow unabated. This is also affecting the beverage market. Market research company Persistence Market Research (PMR) predicts annual growth rates exceeding 6% for plant-based drinks through 2028. 




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Gelita: Immune Support

Immune health is one of the fastest growing supplement categories, and it is here to stay. After vitamins and minerals led the first wave of immunity supplements, protein is now emerging as a critical nutrient. 




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GELITA: Joint Health

Knee pain is a common exercise complaint. Many physical activities can put strain on the knees, causing activity-related joint discomfort, which impairs performance and reduces training gains.




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GELITA: Sports, Immune Nutrition

GELITA will use this year’s virtual Natural Products Expo West event to discuss how GELITA Bioactive Collagen Peptides® (BCP®) are ideal for sports nutrition supplements. Strong ligaments and tendons, bones, and joints, also identified as “white tissue,” are a vital precondition for this. BCP® support white tissue and thus, help to build stamina, strength, athletic agility as well as performance. 




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Gelita: Varied, Versatile, Valuable

GELITA will be live at SupplySide West, Booth #4665, to present its roster of Bioactive Collagen Peptides (BCP®) and the GELITA Controlled Release Portfolio. Gelita’s team strategists will help formulators discover solutions for health and nutrition formulations.




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GELITA: Better Health with Benefits

Let GELITA help you choose specific gelatins for soft gel, hard-capsule or gummy delivery systems. A leader in manufacturing and supplying collagen proteins, GELITA‘s global expert network will ensure state-of-the-art know-how is always available for customers.





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Gelita: Better-For-You Benefits

GELITA welcomes SupplySide West visitors to “Take the Challenge” at Booth #4465 as GELITA showcases mobility solutions, delivery formats and BCP® solutions for health and nutrition formulations. GELITA also will introduce its next-generation gelatin for sugar-reduced, protein-enriched, and beauty gummies.




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Nitta Gelatin: Fight Aging

Traceable. Transparent. Trustworthy. Nitta Gelatin North America is proud to offer clinically tested freshwater fish collagen peptide ingredients independently certified to the Aquaculture Stewardship Council (ASC) standards.




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Gelita: Tap Into the Trends: Collagen, Gummies

GELITA will show how its highly functional Bioactive Collagen Peptides (BCP®), along with the other natural, allergen-free, and clean-label ingredients in its portfolio, can hold the key to on-trend product development. CONFIXXTM next-generation gelatin for fortified gummies, specific BCP® for improved mobility, and pharmaceutical gelatins for targeted fill release will be just three of the innovative solutions on show.




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GELITA: Better Functional Foods, Delivery

GELITA used this year’s SupplySide East to showcase its wide range of capabilities and offerings in better-for-you foods and supplements. 




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Pretty Tasty Ready-To-Drink Collagen Tea

Each variety of Pretty Tasty Tea’s ready-to-drink offering is formulated with high-quality collagen peptides, features natural ingredients such as carrots and black currants for color and is lightly sweetened using stevia leaf extract.




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GELITA: Healthy Indulgence

With SOLUFORM®, these beloved snacks are easy to realize as it facilitates the development of gummy recipes with less sugar and added protein, all while preserving the unique gelatin texture and rich flavor release.




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GELITA: Healthy Choices

Experience a new era in softgel manufacturing: EASYSEAL® is a pharmaceutical grade gelatin that improves softgel seams and significantly reduces leaking capsules.