A new book by Rama Bijapurkar provides fascinating insights into India’s consumption story

Rolls-Royce unveils Arcadia, the third custom-made ‘Coachbuild Droptail’ in the world

One-time passwords were supposed to be our digital guardians but they have become a nagging overprotective parent instead

Irish brand Burgoyne is threading its way into Indian retail

How are first-time candidates managing their digital presence? What are the dos and don’ts?

Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single malt, the colour purple — in all its hues — dominated the room. An apt colour to denote that the origin of the Batch Indian Single Malt was from a distillery in the wine capital Nashik

An exploration of the relationship between products, services and the concept of time

The soap which celebrates its century has been consistent with its association with filmstars. But is it time to change? An analysis of its advertising strategy

In conversation with Ajoy Chawla, CEO, Tanishq, the jewellery division of Titan Co Ltd 

Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest

Disney+ Hotstar introduces pause ads for a seamless ad experience on Connected TV, leading the way in innovative advertising

Essentials, consumer durables sell more even as retail segment slows during election season

The Mysuru-based incense company has scented growth in all sorts of prayer offerings from diyas to turmeric and camphor

Coimbatore’s legendary Annapoorna Hotel can teach marketers a lesson or two

A big takeaway from Cannes Lions 2024 is that what were feared to be threats — AI and tech — have become powerful allies for ad folks

Here’s a quick shot at the best apps for different sports that I and my friends use — with a rider

The spectator friendly 20-over format has grown the game — 89 countries are now ranked in T20 men’s cricket and 74 countries in T20 women’s cricket

Lights, Camera, action: Ace ad film maker and movie director on creative trends and changing technology

Cheil X, part of Cheil SWA group, has adopted a new visual identity and philosophy which takes its muse from the agency’s Korean heritage.

Medals and marketing: A host of brands have a lot riding on the athletes as they look to leverage the sports extravaganza

The precise rituals of the Olympics hold learnings for all brands

Counter-intuition and not taking the rational path have often helped brands become a huge success